Harnessing the power of new media in your ministry By Lisa Hendey & Matthew Warner
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@MatthewWarner matt@flockNote.com
Lisa M. Hendey • Lisa Hendey = “CatholicMom.com” • Twitter.com/LisaHendey • Facebook.com/LisaHendey • YouTube.com/LisaHendey
“
New horizons are now open that were until recently unimaginable; they stir our wonder at the possibilities offered by these new media and, at the same time, urgently demand a serious reflection on the significance of communication in the digital age. - 45th World Communications Day
45 World th
COMMUNICATIONS DAY
• Truth • Proclamation • Authenticity of Life
46 World th
COMMUNICATIONS DAY
• Silence and Word: Path of Evangelization • Value of silent reflection • Necessity of finding quiet in an increasingly busy world
Vatican Blogger Meeting
Current Trends – “Reality” • 80% of Americans use social media • 79% of all adults use the internet (95% of young adults) • 80% of Americans use email • 68% of churchgoers want to connect with their Church via social media
Current Trends – “Reality” • 71% of online Americans use video-sharing sites • The average teenager sends out 50 txt msgs / day • 85% of adults use cell phones & 35% use smartphones • e-Readership doubled in 6 months - to 12% in May 2011 (tablets = 8%) Pew Internet Data
Stickiness: SNS Frequency of Use
Pew Internet June 2011
Current Trends – Millennial Catholics • 22% have read diocesan newspaper (only 4% online) • 70% have no awareness of print Catholic magazines & newspapers • 43% self report as “Catholic” on social networking sites • 8% read religious or spiritual blogs Catholic Media Use in the US, CARA 8/11
5 New Media Rules of Ministry Communication
Rule #1 The parishioner is in control
Respect their time & attention
Make it easy for them
to connect
Speak to people in the ways
they want to listen …which means using new media.
Listen more than you talk.
Rule #2 Your website matters
Your website matters • Leaves lasting first impression of your parish • Avoid committing “deadly sins” • Website is your New Media home base – Information resource – Connection to community
Your website matters • Invest in a great website presence • Have multiple authors involved • Observe USCCB guidelines • Offer online registration & tithing • Tell your parish story • Reach out to inquirers & fallen-away
What parishioners want • Priestly presence
• Bulletin online early
• Ministry schedule information
• Mobile version
• Homilies available online
• Online Forms and registration
• Q & A with Pastor • Photos, photos, photos
• Active Facebook presence for wired parishioners and teens
• Religious education resources
• Online stewardship
• Opt-in text reminders
• Ride sharing resources
Rule #3
Reach people where they already are
Being present is
not enough
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Social Network
WEB 2.0 Broadcasting -> Monologue -> Talking AT -> Informing ->
Engaging Dialogue Talking WITH Listening and
Relating
How? How NOT to...
views followers fans traffic hits likes klout $$$ shares comments visitors “friend� counts
PEOPLE
If you shoot for quantity at the expense of quality, you’ll end up with neither.
Build your social network upon
meaningful relationships
Social Network =
Connection + Content
Connection How the conversation happens Content
The occasion for the conversation
5 Quick Tips for Building Connections
#1 Use other social networks
#2 Don’t forget email
Examples: Feedburner.com & Aweber.com (for blogs) Constant Contact & Mailchimp (email marketing) flockNote.com (Catholic parishes, dioceses, orgs)
#3 Use text messaging
#4 Encourage social commenting
#5 Use multimedia
Rule #4 Don’t give up
Don’t give up • “Be not afraid” • Tap into local and diocesan talent & resources • Explore affordable cloud-based solutions: Wordpress, Drupal, Google
Rule #5 Engage their hearts first
3 Reasons for lack of participation
• People aren’t inspired • We’re in maintenance mode • Parishioners don’t trust us
Technology is not going to bring people back to the church. You are. People are. And through building meaningful relationships.
blog.flockNote.com
Questions?
Best Practices Panel • • • • • •
Craig Berry – The Catholic Spirit Emily Klinker – Guardian Angels Chaska Caren Hansen – BSM Jr. / Sr. High School Sue Kerr – Carondolet Grade School Adrian Flores – Net Ministries Stephanie Veatch – Basilica of St. Mary
Questions?
Text CNMC11 to 84576 (for notes, links & more from today)