theAGENDA ADIDAS LAUNCHES THE FIRST GLOBAL FLAGSHIP STORE IN THE REGION
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Dubai will be home to the first adidas flagship store across the Middle East, India and Africa, located in The Dubai Mall The flagship will be the most digitally connected adidas store in the Middle East with over 60 consumer-facing digital touchpoints, as well as the most sustainable adidas store in the region A bespoke line up of in-store services including MakerLab and Crep Protect sneaker cleaning services will be offered within the space adidas announces the opening of its first-ever flagship store in the region. Located in The Dubai Mall, the new adidas store symbolizes the start of a new era of sports – one that is embedded in digital advancements and sustainable practices and embodies the future of retail experience. The unique space, which stretches almost 16,000sqft, aims to transcend the traditional shopping journey, improve consumerbrand interaction, and inspire creativity throughout various store
activations. The MakerLab is in the center of the store and provides an unparalleled offering in the region, giving customers a chance to showcase their individuality by customizing their products. Offering a gateway to creativity in all its forms, this space will be activated regularly with specialized designers providing activations in-store. Headline activities include customization through patches, laser engravings, printing, embroidery and more. A picture containing text, indoor, floor, area Description automatically generated To further create a one-stop-shop for all sneaker requirements, Crep Protect, the London sneaker service and market innovators in the shoe care industry, will be offering a range of services in-store to keep consumer's sneakers box fresh. adidas aims to nurture the local community of sneakerheads who can come together and share their universal love for all things related to kicks and culture. www.theciin.com
