Coach Launches "Coach It Forward" Spring 2021 Campaign Coach introduces “Coach It Forward,” its global advertising campaign for its Spring 2021 collection. Focusing on the power of positivity, collective action and the importance of everyday recognition for the people in our lives who help move our worlds forward, the campaign invites customers to leave a message of gratitude for someone in their lives, creating a ripple effect of optimism and connecting communities around the world. Featuring Coach family including Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi and Kōki, and recognizing friends and family of the cast of who have inspired and supported them in their lives, the campaign is released as a series of stills and short films in which the cast call on us all to “Coach it Forward” and leave messages of gratitude for loved ones across the world. A selection of these messages will subsequently appear on the brand’s social channels, in Coach stores and on Coach.com. Dedications will also be spotlighted during a live client Zoom event with Lopez, Jordan and the Coach Family.
34
www.theciin.com
