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Julia Daviy Sustainable Luxury Bags
Julia Daviy is a pioneering luxury designer creating the fashion industries most innovative sustainable garments, using a set of advanced technologies. The Los Angeles-based designer uses zero waste 3D printing to create innovative, ethical, cruelty-free, carbon-neutral and sustainable collections, holding them to the highest ethical and environmental standard, while standing as true efficacies of exquisite taste.
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The bags were conceived as functional objets d’art whose striking yet elegantly nuanced design complements a wide range of ensembles. Their unique design, materials, visual texture, and production process are inspired by morphogenesis— the means by which nature produces differentiation from groups of identical cells and develops shapes. Daviy begins with the simple line as a unifying motif for the collection, creating variations on that theme that range from the voluptuously rich to the subtly understated.
“For some time,” reflects Daviy, “I have been looking to achieve zero- or even positive impact towards natural ecosystems through the transformation of standard manufacturing processes. Working in this direction, I discovered immense potential in the intersection of additive manufacturing technologies, computational design and an environment-centered approach. The Morphogenesis collection is about far more than mimicking the natural patterns. It is rather about the solutions we use today to radically sustain the products in the fashion industry.”
Alan Turing first described the chemical process of morphogenesis in 1952. His findings were only validated 60 years later, just as Daviy began developing plans for a waste-free, sustainable textile manufacturing process centered around 3D printing. The Morphogenesis collection is Daviy’s first to incorporate her application of Turing’s research.
The Morphogenesis line of sustainable bags is produced on 3D printers. Each bag’s material and design requires a customized manufacturing process; depending on the demands of a given bag, Daviy may use multi jet fusion, continuous digital light projection, and more traditional stereolithography, or selective laser sintering. All bags are produced using additive manufacturing processes to achieve vanishingly small degrees of wastefulness and net carbon production.
Daviy’s painstakingly calibrated production process reduces her luxury bags’ carbon footprint by more than 92%, and radically (98% -99%) decreases the water use, pollution, and waste compared with traditional leather bags' product lifecycle. Just as importantly, the entire process is traceable and transparent. To achieve full carbon zero, Julia Daviy is providing carbon footprint offset with investing in a tree planting.
THE TEAM: Model: Ola (@Oladisha18) Makeup: Ana Lopez (@Ana.artista) Photography: Riyas (@Riyas.photokw)
PG THINKERS PROGRAM 4: Purificacion Garcia
Purificacion Garcia is proud to announce the fourth chapter of it’s regional Thinker Program, aimed at reinforcing the brand’s mission to support regional emerging talents and inspire an organic connection between art and fashion. In this chapter, the initiative strives to highlight and support emerging talents from the GCC through a curated program engaging Saudi’s creative talent.
The program is designed to support and uplift society at the intersection of art, fashion and the concept of community to promote positivity. In line with this, the brand has collaborated with a selection of three regional emerging creatives - Alaa Balkhy, Malak Masllati and Osamah Maher, to showcase their work reimagined through the lens of PG.
The artists were asked to create a piece of art inspired by the brands icons. The renowned Homenaje Trenzado bag, an homage to the PG logo, the cube, recreating it through leather with a hint of irony and a wink of optical illusion to forge a false sense of weaving And by #PGOptimismo, an initiative that achieved more than 1,7 million dollars through the donation of a portion of the sales of bags and accessories from May to December 2020 to improve the lives of the elderly, which embodies the spirit of EID.
Alaa Balkhy is a Serial Entrepreneur from Jeddah, Saudi Arabia, who works as a Creative Consultant, and Illustrator. A passionate people connector bridging continents with her work. She is based between the cities of Jeddah and New York, with culture being the focus of her artistic direction. Today, she is the Founder of Minnana, a collective focusing on Arab creatives and culture which includes a Podcast, as well as Alaa Bint Hashim, a slow fashion brand that is inspired by her back-and-forth travels between Jeddah, New York, and everywhere in between.
Alaa’s idea of optimism was engrained when she was a child, and thus she chose to create enlarged and playful building blocks that resemble what you might see in playgrounds and kindergartens. Inspired by her heritage, the cubes are made from the same material as an Arabian Majlis “Takaya,” comprised of recycled foam compressed into a cube shape. The playful combination brings back childhood memories using PG’s colours palette. The cubes were created in different materials and textures which are a reflection of the range of vastly different human emotions. Some are soft, while others are rigid the imperfections resembling the state of human mind. “Just like Children’s A,B,C cubes have letters, I wanted to have my own handwriting embroidered into the cubes. I chose to include verses on optimism from Arab poets.” Says Alaa.
Malak Masallati is a Saudi artist with over fifteen years of experience in Interior Design and Residential Renovation. With a background in Product Design from Central Saint Martins, she worked alongside artisans in Sleysla where she found her passion in what they create. She furthered this passion after graduating from JHTA (Jameel House of Traditional Arts) and began designing and producing 100% Saudi made products. ”I believe that Saudi has treasures of artisans and a vast heritage yet to be discovered and enriched, especially as our young Saudi force possesses the knowledge and creativity that is required.” Malak Masallati founded Dar Malak which is a space that brings together the Designer, Artisan, & Maker to produce a unique Saudi product.
THE TEAM: Model: Nastazja Nikiforova (@nnastazja) Photographer: Justyna Pardyka (@justynapardyka) Makeup Artist: Klaudia Gliwa (@gliwaklaudia.makeup) Event Planner: Spotkanie Przy Kawie Fashion Designer: Aleksandra Halagiera (@aleksandra.halagiera)
WELCOME TO THE MY MOVE REVOLUTION FROM MESSIKA PARIS ORANGE SODA
Just as she does every year, Valérie Messika has added new touches to her iconic Move collection to ensure that it remains fresh. Having worked a great deal with gold and diamonds, she is now set out to get to know a whole new material: leather. While it is already a familiar sight in haute couture workshops, it is now also starting to pop up on jewelry makers’ workbenches. As usual, the creator, who is hugely inspired by the world of fashion, has managed to produce a colourful and incredibly desirable bracelet. Available with or without the pavé setting, the cherry red and tangerine orange My Move bracelets are an accessory bursting with zesty energy. The leather bracelets can be switched in and out along with the Move motif, making this a perfectly playful, customizable, and versatile piece of jewelry. Style play is child’s play with My Move!
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A Greek Mythology inspired shoot featuring our very own imaginary version of DIONE "the divine" (first look) AMPHITRITE ''nereids queen of the sea" (second look) and CETO ''nereids of sea monsters" (third look)
THE TEAM: Model: Jane Econar - (@jane.econar) Photographer: Ahamed Azaad (@qatarinstag) Makeup Artist: Janinah Au (@aujaninah)
1921 – 2021, 100 years of boldness and a playful twist
In 1921, Vacheron Constantin seized the powerful momentum of the Roaring Twenties to create a watch with an avantgarde design produced primarily for the American market. In 2021, the Maison is celebrating the anniversary of this icon, particularly appreciated by collectors and connoisseurs of Haute Horlogerie, with three new interpretations of the American 1921 model. A contemporary take on a legendary watch, honouring the visionary boldness of the Manufacture. These novelties presented at Watches & Wonders 2021, as well as the historical models epitomize the Maison’s ‘classic with a twist’ theme for 2021. They embody Vacheron Constantin’s creative energy, guided by an identity that celebrates heritage and dares to deliver the unexpected.
Three watches celebrate a signature design
Vacheron Constantin is celebrating the 100th anniversary of a historic watch nicknamed the American 1921 produced primarily for the American market in a very limited number of pieces The unbridled creativity of the Roaring Twenties embodied in a cushioned case, an atypical diagonal display and an off-centre crown. For vintage watch collectors and connoisseurs, a signature design expressed through three new variations: two white gold models and a 100-piece Collection Excellence Platine limited edition. A manual-winding in-house movement, Calibre 4400 AS, with a 65-hour power reserve. A watch that has become an icon, appreciated for its ‘classic with a twist’ look.
With its cushion-shaped case, diagonal time display and crown positioned between 1 and 2 o’clock, the Historiques American 1921 model is one of the iconic watches in Vacheron Constantin's heritage. Produced for the American market between 1919 and 1921 as a very limited number of models, this avant-garde watch embodies the boldness and creativity characteristic of the Roaring Twenties. To celebrate the 100th anniversary of this legendary design, the Maison is reinterpreting this historic watch in three variations, powered by in-house manual-winding Calibre 4400 AS. Two white gold models in 40 mm and 36.5 mm diameters are complemented by straps in patinated calf leather, crafted in Milan by Italian leather goods company Serapian. A third model is part of the Collection Excellence Platine in a 100-piece individually numbered limited edition.
THE TEAM: Photography: Riyas (@riyas.photokw) Model: Dija Agushi (@lady_dijah) Directed by: Jameel Arif (@jameelarif)
Get ready for a glamorous beauty transformation because that’s the Velvet Matte Therapy effect. Whether it’s casual chic, sexy ultra-feminine or intense glamour – a stroke of the iconic lipstick changes everything. In this campaign, watch Mica Argañaraz, Christian Louboutin Beauty’s egerie, being taken to glamorous new heights with the perfect lip look in Rouge Louboutin and Rococotte. The Velvet Matte Therapy has officially revealed her most glamorous facet. Velvet Matte is the iconic lip colour of Christian Louboutin Beauty’s lip collection. The complete range delivers ultra-matte, intensely-pigmented colour with a velvety, soft touch feel that lasts with comfort all day. Its matte opulence comes in 15 lip shades.
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THE TEAM: Model: Sama (@sama_sama_samaa) Photographer: Miaad (__angelophotography__) Makeup and Hair Stylist: Kimia (@michiamonk )
