Massimo Dutti Exclusive 'Dubai Experience' Collection

Massimo Dutti launches a new ‘Dubai Experience’ capsule for men and women, that coincides with the ongoing Expo2020. The two collections were created exclusively for Dubai and feature relaxed and versatile pieces with a twist that make these the perfect outfits for various occasions, while the timeless silhouettes and excellent quality ensure these designs go beyond a season.

The limited-edition womenswear edit is designed for the urban and cosmopolitan woman, reflecting the beauty of Middle Eastern sunsets and its link to nature. It is an exercise in discreet sophistication that focuses on relaxed silhouettes and sheer, premium fabrics for a comfortable wardrobe from dusk till dawn. The collection includes a variety of power suits with palazzo pants, shirt dresses, and satin camisoles that are perfect for the season. Jewellery is an important element in this collection, through original minimalist designs that add subtle touch of class to each look.

The menswear edit showcases a set of designs, created for the modern man who prefers quality and comfort in equal parts. Discreet luxury—with a balanced mix & match inspired by exclusivity and premium fabrics—result in a range of statement investment styles. Cotton trousers, blazers, knitted jumpers, and exquisite leather jackets are some of the key items in this collection.

The brand’s image is reflected in this exclusive collection, reaffirming Massimo Dutti a brand that goes beyond the mere adaptation of its commercial collections to specific markets. The brand has also created an exclusive filter for this campaign, that can be accessed through Instagram as well as through a QR code.

THE TEAM: Model: Ilona (@ilona_next_level) Photographer: Lera Balandina (@lera_vareneva) MUA: Nadia Ischenko (@mua_nadezhda_) Hair Stylist: Irina Pyrohivska (@iryna_pyrohivska)