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The Agenda
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RIOT GAMES MENA CELEBRATES VALORANT’S MENA SUCCESS WITH A TRIFECTA OF INTERACTIVE HYBRID EVENTS
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Riot Games MENA has unveiled a first-of-its-kind hybrid event series across the MENA region that will see fans attending in-person battles with players online to celebrate the incredible support and growth of its latest hit game VALORANT. The first event, taking place at Topline Family Park in Cairo, Egypt, will feature a dramatic interactive battlefield, performances by renowned DJs such as Just Zeina, and appearances by some of the region’s top gaming talent including EstubeGaming, LeOniDeS, ShaDowZa and Tuna. To celebrate the passion for VALORANT that has taken the MENA region by storm since its launch in late 2020, the Cairo event, running from 10-11 December, will feature two waves that are each three hours long, of which the first waves on each day will be broadcast live on Twitch. With limited spaces available at the in-person event, the game resets in between waves to allow as many people as possible to experience the thrill. Each wave mimics the hugely successful game by separating the physical and virtual worlds into Earth 1 and Earth 2 respectively with set missions and incredible storylines. Players at the in-person event will be in Earth 1, the physical realm, with a mission to defuse the objective otherwise known as the spike in the game. Players from Earth 2 (online virtual realm) will be attempting to sabotage their missions and will be able to interact with the events in the physical venue aided by a commander and an undercover agent. The commander is the online host of the event, who guides the show by live broadcasting from a remote studio while interacting with the audience and their undercover agent. The undercover agent, whose part is being kept under wraps until the event takes place, receives orders to aid the agents from Earth 2 in their sabotage. By handing the power to the community, RIOT Games aims to engage fans from across MENA through a single otherworldly mission experience.
British Rap Artist Stefflon Don Live at #DestinationSoho this January
It’s the first weekend of 2022 and #DestinationSoho is all set to welcome its first award winning rap artist Stefflon Don to the brand-new party destination Soho Garden Palm Jumeirah, located on the rooftop of the newly opened Nakheel Mall right at the heart of the palm this Sunday, January 9. The sensational artist will also be gracing the original entertainment hub, Soho Garden in Meydan on the January 8th.
Stephanie Allen, better known as ‘Stefflon Don’, grew to fame when she collaborated with a number of high-profile artists including Lethal Bizzle, Sneakbo, Jeremih, and Wretch 32 on his 2016 album. In 2017, Stefflon Don was recognised for her talent on the BBC’S Sound of 2017 list and has collaborated with the likes of Jax Jones and Demi Lovato. Allen has won MOBO’s Best Female artist award along with NME’s Best New Artist.
BOLD Management, the globally renowned talent management agency based in Milan and Paris, today announces the expansion of their newest office in Dubai, becoming the first international talent agency to arrive in the Middle East. Founded by Enrico De Finis in 2016, the agency represents over 60 influencers with a combined reach of over 20 million followers across the United States, South America, Europe, and now the Middle East. Among them are fashion icons Leonie Hanne, Bianca Balti and Tamara Kalinic, tastemakers Andrea Faccio, Hugh Laughton-Scott and Ashton Gohil, as well as micro influencers Aya Mohammed, Sadiq Desh and Polly and Pamy.
A unique player in the luxury talent management industry, BOLD Management is now expanding to the MENA region with the launch of their Middle East headquarters in the heart of Dubai. Rooted in the heritage of Italian savoir-faire, BOLD Management is composed of a young and dynamic team across Milan, Paris and Dubai. An intimate family of highly creative individuals, BOLD melds Talent Management with creativity by fostering a home for photographers, videographers, DJs, Art Directors, and Content Creators alike.
Headquartered in Dubai Design District, BOLD Management will be a part of the newly opened YKONE House in Building 5. BOLD Management will be home to an in-house production studio, co-working café, and connected workspace for all talents and creatives to use collectively. Bringing its distinct European flair to the Middle East, BOLD Management has already onboarded a slew of the region’s most sought-after content creators. With a roster currently based in the UAE, Saudi Arabia and Egypt, BOLD Management Middle East talents proudly represent the diversity of the MENA region.
Among the new faces, find Lebanese-Palestinian male fashion trailblazer Ahmad Daabas, Sudanese creative and photographer Korrii, Emirati content creator and Film student Mohammed Al Ahbabi, Somali content creator and fashion blogger Dee Mohamud, Emirati-Mexican content creator Ashley Al Busmait, and Saudi male fashion icon ZombieKhalid, to name a few. The agency has also onboarded multifaceted talents such as the photographer Lughass and creative production house Burgers & Hoodies, offering a wide range of talents all under one roof. The full talent roster includes Ahmad Daabas, Arabpunkstar, Bella Tehrani, Korrii, Mohammed Alahbabi, Dee Mohamud, Lughass, Ashley Al Busmait, ZombieKhalid, Maha Hafez, and Ghassan Kayed.
In 2021, marking 90 years since the birth of Reverso, Jaeger-LeCoultre introduces Reverso Tribute Enamel Hidden Treasures, a trio of watches that celebrates the work of three great masters from the dawn of Modern Art: Gustave Courbet, Vincent Van Gogh and Gustav Klimt. The new timepieces also unite three distinct artisanal skills practised within the Manufacture Jaeger-LeCoultre: grand feu enamel, miniature painting and guillochage – the latter executed on century-old, hand-turned machines.
