Lemonade Fashion Introduces New Collection

LEMONADE FASHION INTRODUCES NEW COLLECTION WITH POPULAR DUBAI-BASED CONTENT CREATOR NARIN’S BEAUTY

Lemonade Fashion, the environmentally-conscious movement that is transforming fashion through a digital platform announced the launch of an exclusive new collection in collaboration with Dubai-based content creator Narin Amara, better known as Narin’s Beauty. The Lemonade x Narin collection launched on February 28th and is Narin’s first ever fashion brand, available exclusively on Lemonade Fashion to order worldwide. The social media influencer and beauty blogger has a combined online following of 23.5 million across her Instagram, YouTube and TikTok platforms, making her one of the most popular and influential GenZ content creators. Lemonade Fashion offers a fashion ecosystem that transforms the shopping experience with a vast choice of curated and customized clothes, shoes, and accessories tailored to people’s body shapes, values, and aspirations while safeguarding the environment. Priding itself on empowering emerging and independent designers, Lemonade Fashion is excited to be working with Narin, whose lifestyle and values align with Lemonade’s brand principles, creating fashion that is expressive, inclusive and ethical. Just like Lemonade, Narin cares about people, animals and the environment and follows her own rules; a rebel at heart. The Lemonade x Narin collection comprises 15 looks and 31 separate pieces of clothing, featuring a mix of vegan leather and streetstyle denim, chic blazer and trouser statement pieces, dresses with unexpected design details, flattering matching tops and skirts, and laid-back lounge looks. Commenting on the new collection launch, Narin said: “This is my first ever fashion collection and I decided to team up with Lemonade Fashion to create it because I believe in everything the brand stands for. Lemonade Fashion is different – it’s a fashion movement that’s changing the look, the fit and the status quo.” “When I was coming up with the concept for the collection, I wanted the look and feel to express my personality and individual taste and each piece has been designed for a different moment in time, providing a different feeling for its wearer,” explained Narin.

Lemonade Fashion does more than bring fashion lovers and carefully curated designers together – it is a fashion movement that gives customers the choice to be a part of a community that is dedicated to generating zero waste, values fashion that fits, promotes emerging and independent designers, and is cruelty-free. Aiming to change the status quo of the fashion industry, Lemonade Fashion offers a uniquely personalized wardrobe via its easy-to-use online made-to-measure technology which boasts 98% accuracy for superior fit. Lemonade Fashion is a disruptive pulse that empowers customers to take control of how they look and feel through environmentally-friendly choices that match their values, going against monopolized fashion and making designer fashion accessible and inclusive. Lemonade Fashion currently offers 250+ international independent designers with over 7,000 custommade and made-to-order items available.