Adidas And Beyoncé Launch Third Ivy Park Collec

Plan An Unforgettable Proposal This Valentine’s

adidas and Beyoncé Launch Third Ivy Park Collection: “ICY PARK”

adidas and Beyoncé present the third collection in their ongoing adidas x IVY PARK collaborative partnership. Aptly titled “ICY PARK”, the collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative selfexpression. Expanding on the partnership’s collaborative mantra, “Where is My Park”, the collection is supported by a multi-media campaign, playfully dubbed “ICY PARK”, which seeks to inspire creativity, individuality, and imagination. With a campaign that features a diverse number of collaborators, IVY PARK invites all to think outside the box. New faces featured include model Hailey Bieber, record label CEO and rapper Gucci Mane, singer Kaash Paige, and models Akesha Murray, Shi Gray, and Kyla Coleman, to celebrate freedom of expression.

The Collection Challenging perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland, the “ICY PARK” collection is refreshingly chill with dynamic looks and silhouettes throughout. Effortlessly functional, relentlessly stylish, and always inclusive, the collection features a number of bold apparel pieces matched with a selection of complimentary accessories. Elevating versatility with essential winter wear, the “ICY PARK” apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cozy vibe. Meanwhile, bringing the collection’s evocative theme to life, select apparel and accessories boast a brand new IVY PARK monogram, while others sport a playful ski tag print. The “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers . The collection also introduces the IVY PARK Super Sleek Boot, boasting comfort and an enviable, cool design. Infused with rich textures and reflective details, the footwear offering reimagines mountain-ready style through the lens of Beyoncé’s distinct aesthetic perspective.

THE TEAM: Photography: Matthias Steger (@mathias472) Model, Styling & Retouching: Janine Görn (@metropolitangirl)

10 wallet-friendly Valentine’s Day gifts for him and her

Valentine’s Day is all about romance and treating someone special in your life. And who couldn’t use a chance to celebrate love in their life a little more? As the perfect opportunity to let little romantic gestures shine is just around the corner, Max experts are here to help you get great gifts on a budget:

1. Just the right amount of sparkle, a set of six dainty earrings are perfect for everyday wear, but still glitzy enough for formal occasions. 2. A plush robe is always a safe bet for anyone who wants a little extra pampering. This textured option in a beautiful lavender hue is a great addition to anyone’s nightwear collection. 3. A sentimental someone would love to receive a foldable collage frame filled with their favorite memories from the relationship. 4. Enough arguing over who the most loved one is in the couple — the answer is you both are. Max’s adorable mugs make for a great gift for both him and her.

5. A fancy fragrance is always a great V-Day gift idea, but too bad they usually cost more than a lovely dinner for two. The Paris Noir Eau De Parfum for men, on the other hand, is right on theme and right under budget. 6. Sleek and cool, he can keep his important cards right where he needs them when he has this textured bi-fold wallet.

7. A thoughtful gift for a significant other, a scented candle radiates warmth and fills the space with a gentle aroma. Choose between velvet rose and oud, gold amber wood or a black amber and ginger lily for. 8. Buy a reed diffuser, but make it romantic. The Romantic Mimosa reed diffuser will have your home smelling like a million dollars in no time.

9. Because the heart shape is a universally recognized symbol of love, anything with a heart on it can be a valentine. This set of three reusable face masks featuring an adorable heart print will be a delightful add on to your significant other’s accessories collection. 10. Since staycations are still on the rise this year, make your bed feel as luxe as a hotel's with a set of two cotton pillowcases.