THE MOVEMENT
MCM INTRODUCES AUTUMN/ WINTER 2022 CAMPAIGN
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Life is all about motion – and mobility is at the very heart of luxury fashion house MCM’s AW22 campaign. Though the Haus has never stood still when it comes to the development and evolution of its signature styles, here the theme of motion is taken to another level. Titled ‘The Movement,’ the motorsport-inspired campaign harnesses the dynamic energy of motorbikes and associated paraphernalia to showcase AW22’s unique designs – modern cuts which form powerful silhouettes. www.theciin.com
