Gigi Revolutionary Concept Boutique to Open in Dubai Celebrating regional brands & designers and redefining the concept of experiential retail
Gigi, located in Galleria Mall Al Barsha, is a new concept boutique that revolutionizes the retail experience and showcases an unprecedented curation of regional brands and designers under one state-of-the-art space. Gigi will be opening on May 25, 2020 with health and safety protocols in place, with an option of at home personal shopping. Serving as an interactive platform that offers experiential activations, presents luxury brand concepts and allows for unique social-sharing moments, going beyond the typical concept store. Launching with an enriched calendar of events comprising of workshops and tutorials tapping into a diverse range of topics, Gigi positions itself as a regional authority and vanguard for fashion, beauty, art and design. “Our aim is to nurture local talent and offer a supportive platform for regional brands to grow and transcend UAE borders. Our concept allows brands to operate individually under their own unique identity but be supported by one collaborative creative effort, Gigi.” says Miltos Bosiinis, CEO of H&H Investment and Development.
Ayyam Gallery, Cities, Culti, Khalid Shafar, and Talata. La Bellefontaine will add a beauty offering to Gigi’s diverse portfolio. With full dedication the regional talent, Lebanese fashion designer, Lama Jouni, was engaged to design outfits for the Gigi staff. Nestled within Al Barsha’s newest neighborhood mall, the colossal boutique boasts a sleek retail experience that meshes unified design accented by the individual brands’ DNA. Each designer was offered the chance to design their own area, with each section divided by a statement design feature, gold mesh curtains. The chic concept store also features a beautiful outdoor garden and its very own Home Bakery espresso bar offering signature Gigi beverages. In accordance with the government health and safety measures, Gigi ensures all necessary precautions and highest level of sanitation are put in place for the safety of customers and staff. The boutique will also be launching a unique personal shopping experience.
Adding to the immersive concept, Gigi will also introduce a rotating calendar of key brand pop-ups to complement the existing portfolio of brands. Zeina Ladki, with an extensive background in sourcing designers and unique collections, has gone to great lengths to source brands that have unique and covetable pieces. Describing the concept, she says, “I really believe in the talent behind the designers and brands from our region and with the launch of Gigi, wanted to offer them a stage where their collections will always be the stars. It’s a place where they can express their creativity and garner a stronger voice beyond the Middle East.” Gigi brings together brands and designers in fashion, jewelry, beauty, art and interiors. Ready-to-wear brands include Mrs. Keepa, Jessica K, Rania’s Corner, Zayan the Label, Free Being, Cocobum, Simply Sue, Kaftish Kaftans, Posearazzi, Collage by Fashion Exclusive that includes IAM MAI, Beige and Twisted Roots. Iconic jewelry brands include Bil Arabi, Dina J, Gendr, Atelier Nawbar, Lina Rai and Ghada El Sokkari. Offering an interesting collection of unconventional handbag brands and accessories, shoppers will be introduced to the likes of: PHOXX, Sarah’s Bags, SOA bags and Chato Accessories. Bringing a gallery of art and home and interior brands, Gigi features an eclectic mix of brands including a selection from
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