PREPARED FOR
10697 Somma Way Los Angeles, CA 90077
SALLY FORSTER JONES Sally Forster Jones is one of the top real estate brokers in Southern California and has closed more than 5500 transactions totaling $9+ billion in career sales. As founder and CEO of the Sally Forster Jones Group, she leads a successful real estate team that continues to set the bar for Los Angeles real estate. Under Sally’s leadership, the team has been a
Much of Sally’s success can be traced back to her integrity, innate
their dreams. Sally’s infectious passion for real estate, combined
it has ranked among the nation’s top real estate teams year after house or a $55 million estate – and continues to inspire some of team in the nation. Sally herself maintains a consistent presence real estate technology. Angeles Business Journal’s annual ranking of residential real estate L.A. County sales volume in 2019. individual client. In addition to the entire Compass organization, she Sally’s landmark sales — including a $70 million estate to her client Markus Persson, the creator of Minecraft, and the Spelling Manor, and sale of each property. Creative and distinguished marketing listed for sale at the time — have garnered international media
other television outlets.
Compass
1979 Stradella Road
SALLY FORSTER JONES GROUP CAREER HIGHLIGHTS
has garnered a distinguished track record of success.
$9+ Billion
#1
Total Sales Volume
Team in the Nation Awarded by Inman, 2019
$1 Billion
45,000+
2021 Closed & Pending Sales + Listings
Total Email Subscribers
475+
5,500+
Five-Star Zillow Reviews
Total Real Estate Transactions
SALLY FORSTER JONES GROUP Over the years, Sally has built
JONATHAN H. LACK President & COO
transaction, and operation
DANA FRIEMAN Senior Director of Operations DRE 01266268
versatile range of skills sets and dynamic needs and such a high volume business operations.
NICOLE PLAXEN Director of Sales DRE 01772151 JESSICA KLABOUGH Listing Director DRE 02026387 RANDALL REYNOLDS Marketing Director DRE 02113501 SEVERIN RHYS BRAHAM Transactions Manager DRE 02109795 CHRIS STEFANACCI Marketing Associate NATHALIE ESBER Real Estate Assistant DRE 02034326 BRANDT HENDERSON Real Estate Assistant SHANNON SCHUSTER Real Estate Assistant DRE 02141038 KYRA KAUL Real Estate Assistant
About Leonard Steinberg Team
SALLY FORSTER JONES GROUP NOTABLE SALES CONFIDENTIAL HOLMBY HILLS SALE THE SPELLING MANOR | HOLMBY HILLS LISTED AT $150,000,000
1181 N. HILLCREST ROAD | BEVERLY HILLS LISTED AT $85,000,000
SKYGARDEN | BEL AIR LISTED AT $65,000,000
1966 CARLA RIDGE | TROUSDALE ESTATES LISTED AT $46,000,000
1047 N. BUNDY DRIVE | BRENTWOOD LISTED AT $44,000,000
521 N. CANON DRIVE | BEVERLY HILLS LISTED AT $37,500,000
1091 LAUREL WAY | BEVERLY HILLS LISTED AT $35,000,000
21808 PACIFIC COAST HIGHWAY | MALIBU LISTED AT $29,995,000
1471 FOREST KNOLL DRIVE | HOLLYWOOD HILLS LISTED AT $26,500,000
1677 N. DOHENY DRIVE | SUNSET STRIP LISTED AT $25,950,000
1150 CHANNEL DRIVE | MONTECITO LISTED AT $23,800,000
1484 CARLA RIDGE | TROUSDALE ESTATES LISTED AT $23,500,000
12705 CHALON ROAD | BEL AIR LISTED AT $23,000,000
1201 LAUREL WAY | BEVERLY HILLS LISTED AT $23,000,000
Sally Forster Jones Group | Featured Listings
642 Saint Cloud Road | Bel Air Coming Soon
Coming Soon
Coming Soon
Coming Soon
Sally Forster Jones Group | Featured 2021 Sales
Mansion Global
LA Business Journal
The Hollywood Reporter
LA Times
Mansion Global
Variety
LA Times
Variety
Mansion Global
Forbes
Variety
Robb Report
JOE CILIC DRE#: 1421044 (310) 925-1402 Joe.Cilic@Sothebys.Realty www.TheCilicGroup.com
JOE CILIC Joe Cilic, a licensed attorney and real estate broker, has sold, supervised or participated in over 4,000 residential real estate transactions totaling over 5 billion dollars in volume. Chances are, if it is residential real estate related, Joe has seen it before and is able to provide his clients with valuable guidance based on actual deal experience. Clients leverage his knowledge so that they can make the bestinformed business decision possible. His past clients include attorneys, commercial brokers, investment bankers, mortgage brokers, entertainment industry executives and celebrities. Their common trait is that they appreciate sophisticated advice whether they are first-time homebuyers or seasoned real estate insiders. Joe has a true passion for real estate and has extensive personal experience buying, renovating and selling homes for a profit. His clients often leverage his keen eye for design whether it is to prepare their home for sale or envision the possibilities with a home that they are considering for a purchase.
Joe previously served as Senior Vice President and Branch Manager, having managed five different offices and over 400 agents during his tenure. Prior to joining Sotheby's International Realty, Joe worked as an attorney handling real estate-related litigation for a prominent Beverly Hills law firm. He is a Certified Negotiation Expert and has lectured on real estate for Fortune 500 companies, business groups, law school students and public agencies.Active in the community, Joe has served on numerous homeowners’ associations and charitable boards, including Children Mending Hearts and KIPP Los Angeles where he has helped raise tens of millions of dollars in philanthropic donations. When he isn't working or volunteering, Joe can be found spending time with his wife and two young children in Pacific Palisades. As a native of Los Angeles, he is knowledgeable about neighborhoods throughout the Westside. Tennis fans recognize the Cilic name courtesy of Joe’s cousin Marin Cilic, a top ranked tennis professional. Joe holds a Juris Doctorate from the University of California at Los Angeles (UCLA) and a Bachelor's degree from St. Edward's University in Austin, Texas, where he graduated summa cum laude. He is a member of the Beverly Hills/Greater Los Angeles Board of Realtors and the State Bar of California.
#1 TEAM IN LOS ANGELES Sotheby's International Realty
SOLD OR SUPERVISED
80+
TRANSACTIONS IN Bel Air
Member of Market Leaders | Joe Cilic Composed of some of the industry’s most prolific agents across the world’s most prestigious destinations, Market Leaders provides industry intelligence, thought leadership and strategic introductions to its clients, members and greater agent community. Leveraging insight, access and expertise on local, national and international platforms, the group offers a unified, forward-thinking resource in an industry traditionally dominated by independence. With less than 60 members, Market Leaders collectively represents more than $8 billion in annual transactions, with $500 million resulting from member-to-member collaboration and crossmarketing within the most significant markets around the world.
ONE Sotheby’s Is Selling The First Real-World Home Through The Metaverse Using NFT Technology
Together, ONE Sotheby’s International Realty and Voxel Architects, along with general contractor and NFT collector Gabe Sierra, are introducing the first ever ‘MetaReal’ mansion that includes a real-world home and a virtual counterpart in the metaverse. The virtual home will live within The Sandbox metaverse, a community-driven platform where creators can monetize voxel assets on the blockchain. The buyer of the NFT asset will also acquire ownership rights of the physical home, set to be completed in Miami in Q4 of 2022. This is the first time something like this has been done. The home in Miami will be built on a one-acre lot in one of the city’s most prestigious neighborhoods. It will span 11,000 square feet and include seven bedrooms and nine bathrooms. The virtual property will exactly mirror this, and Voxel Architects is helping to create it. The ‘MetaReal’ Mansion will be auctioned off in 2022 at a yet-to-be disclosed reserve price. The exclusive sales agent for the property is Michael Martinez of ONE Sotheby’s, who plans to execute the transaction on the Ethereum blockchain.
GLOBAL EXPOSURE
Worldwide reach with measurable impact. Property Distribution: We set the standard by distributing our listings to the most relevant websites globally. Our global partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. The impact is measured with a variety of analytics and reporting tools. Sotheby’s International Realty Apple TV: The app brings the home search experience to anyone with Apple TV displaying high-definition photography and videos of your property on a large-format screen allows us to showcase your property with even more impact. International Buyers: Only Sotheby’s International Realty has the global network and digital marketing power to promote your property to real estate consumers everywhere through our dedicated syndication and exclusive media placements.
luxury leader in the middle east Gulf sotheby's international realty advantage | Global Reach | Local Expertise
4 Countries
100 + Team
UAE | Kuwait | Bahrain | Oman
across sales, developments and investments
5 Markets
Vast Network
Dubai | Abu Dhabi Kuwait City | Manama | Muscat
of clients and investors across the GCC and beyond
50 Million
Long-established
Headquartered in Dubai
Strategic Alliances
population reach
relationships with UHNWIs in the region
with operations across the GCC
with leading financial institutions & luxury brands
25 Languages
25 Years
to serve your needs
combined experience
Full Access
to all SIR assets and worldwide sales networks
Reaching Buyers in Asia According to a profile of international transactions in U.S. residential real estate in 2019 prepared by the National Association of Realtors, more international buyers hailed from China than any other international country, with annual acquisitions totaling more than $13 billion. Sotheby’s International Realty leverages its international network and digital marketing power to market the home to buyers from Asia. * Sourced from NAR
marketing on websites catering to asian viewers
» international new york times » juwai » nikkei » propgoluxury » wsj china » z-property (zaobao)
Photo Provided By Sotheby’s
Reaching Buyers in Asia
/ Connecting with Your Buyer
SOT HEBY’S AUCTION H OUSE
Respected: TRUSTED AND
ALL THE WORLD
KNOWS SOTHEBY’S.
Sotheby’s acclaimed auction house has brought the world’s most cherished possessions to a global market since 1744, creating a brand with unparalleled prestige. Sotheby’s International Realty harnesses the worldwide recognition of the Sotheby’s name to introduce your property to the world’s most qualified buyers. With our exclusive marketing programs, from magazines to e-newsletters, the seller benefits from the Sotheby’s brand name as well as a reputation for service excellence.
OUR ALLIANCE WITH SOTHEBY’S
390,000 EXTENDS TO A SHARED CLIENT BASE OF
AUCTION HOUSE COLLECTORS AND ENTHUSIASTS
SOTHEBYSREALTY.COM AND SIR MOBILE
Imagine what one of the world’s most visited real estate websites can do for you.
3.8M 25% VISITS PER MONTH
WEB TRAFFIC UP, YEAR OVER YEAR
57%
14
VISITORS FROM OUTSIDE U.S.
LANGUAGES
Our website engages more visitors from all around the world, with 70% of traffic coming from mobile users. In 2021, sothebysrealty.com was named Best Real Estate Website in the People’s Choice Category in the 25th Annual Webby Awards. We deliver a world-class presentation of your property on both mobile and desktop, with editorial-style content and exquisite photography. There’s simply never been a better way for buyers to find your property.
Source: Google Analytics, Full Year 2021
RECENT EXAMPLE OF INQUIRY FROM A FOREIGN BUYER WE PRESENT YOUR LISTING TO A BROADER AUDIENCE AND MAKE IT MORE VISIBLE WITHIN THAT AUDIENCE.
PU B LI C RELAT ION S
Our reputation is your advantage.
32%
We drive the conversation like no other luxury real estate company can. Our public relations team fosters relationships with leading media outlets to generate consistent press coverage for our brand. We deliver media placements around the globe every day and are mentioned in the press an average of 12 times a day, 365 days a year.
RE AC H Estimated number of people reading about Sotheby’s International Realty exclusive listings. Other real estate companies: 23%, 13%, 11%, 8%, 6%, 4.5%, 1.75%, 1.75%, .5%
28% VOLU ME Number of press articles that mention Sotheby’s International Realty. Other real estate companies: 15%, 14%, 11%, 11%, 10%, 7%, 2%, 1.5%, .5% Source: Meltwater, January 1, 2021 – December 31, 2021
Artificial Intelligence Driven Social Media Campaigns
Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby's International Realty, Inc. Real estate agents affiliated with Sotheby's International Realty, Inc. are independent contractor sales associates and not employees of Sotheby's International Realty, Inc. Equal housing opportunity
P ROP ERT Y V I D EO
Video tours work extra hard for your property. Showcasing a video tour of your property with our premier
47M+ VI D EO VI EWS I N 202 1
820K+ YOU TU BE HOU RS WATC HE D I N 202 1
286%
MORE VIEWS THAN ANY OTHER
media partners gets you far greater engagement with
REAL ESTATE CHANNEL
buyers. And, of course, sharing that video on the Sotheby’s
Sotheby’s International Realty: 47M+ Zillow: 16M
International Realty YouTube channel doesn’t hurt either.
RE/MAX: 13M
After all, it’s the most viewed real estate channel in the world.
Century 21: 9M Coldwell Banker: 4M Knight Frank: 570K Compass: 513K
90M
VIDEOS PRODUCED BY OUR AGENTS WERE PLAYED
Keller Williams: 293K Douglas Elliman: 285K Christie’s International Real Estate: 75K Engel & Volkers: 64K
TIMES IN 2021*
A MORE THAN 50% INCREASE YEAR OVER YEAR
Savills: 55K Trulia: 29K
*Source: Brightcove Analytics and YouTube
403%
LISTINGS WITH A VIDEO RECEIVE
MORE INQUIRIES THAN THOSE WITHOUT* *Source: DigitalSherpa
Data: YouTube Jan 2021-Dec 2021
Concierge Auctions & Sotheby's International Realty
True Accountability Keep in mind that this campaign for your home is an ongoing process. It may require a series of strategic adjustments to keep your property well positioned in your market. Timing is critical, demanding quick response and attention to the details. And, like any good relationship, it also requires clear communication along the way in the form of activity reports with instructive feedback from visitors and other brokers, plus our own ongoing market analysis. It’s a continual process of updating and refining. So you always know where we stand and where we’re going – until the day you close.
True Accountability
/ Connecting with Your Buyer
SOT H E BY ’S I N T E R N AT I O NAL R EALTY
We simply do more. $204B
79%
46M+
#1
2021 H IGHEST YEAR ON RECOR D WITH A 36% INCREASE YEAR OVER YEAR
INCR EASE IN GLOBAL REFERRAL SALES VOLUME YEAR OVER YEAR
A N N UA L V I S I TS TO SOT HE BYS R E A LT Y.CO M , A 2 5 % I N CR E AS E YE A R OV E R YE A R
M OST PRO F I L E D R E A L ESTAT E CO M PA N Y I N T HE PR ESS
1744
79
1M+
#1
THE YEAR OUR HERITAGE BEGAN
COUNTR IES & TERR ITORIES WORLDWIDE
E N GAG E D SO CI A L FO L LOW E RS
M OST V I EW E D R E A L ESTAT E CHA N N E L O N YOU T U BE
Marketing Timeline 10697 Somma Way, Los Angeles 90077
Accountability at its finest. We consider our relationships with clients to be a partnership in which all decisions are made in unison. All the ideas in this proposal are designed to be a basis for an ongoing dialogue.
01
03
Pre-Market Launch Architectural and Landscape Photography Videography Curated Listing Copy Property Mailer - Global Office Distribution Property Presentation Book (Printed & Digital) Dedicated Website Launch Pitch Editorial Press
02 Sotheby's International Realty VIP Broker Launch Event Outreach to SIR UK, Europe, Middle East & Asian Agents & Clients Print Advertising Campaign Display at Four Seasons Dubai Display at Dubai International Financial Center Display at Auction Houses & Exhibition Centers Hong Kong Dubai Shanghai N.Y. Shenzhen Singapore Taipei
Property Debut
Ongoing Campaign Geo targeting digital campaign Lifestyle targeting digital campaign Architectural Digest “On the Market” video Social Media/Digital Advertising Email Campaign (35K high net worth contacts) to Royal Families & Property Owners SIR Agent International Property Website Feature Potential Ad Opportunities
04
Property relaunch Digital Ad Digital and Social Media Campaign Banner Ad on Bloomberg.com Video Banner Ad on NYTimes.com Sotheby's Auction Selects Email (200k Contacts/111 Countries) Featured House Tour in The Art of Living Blog Social Ad Engine - SIR's exclusive partnership with Facebook Social media followers of 1M+ Premier Partnership Web Syndication Robb Report MansionGlobal PropGOLuxury.com WSJ LAT Juwai Nikkei
Ongoing Marketing Special Events Social Media Campaign PR Campaigns Marketing Report Review Market Leaders Zoom Panel Presentations Outreach to SIR Offices Presentation to Middle East Family Offices & Wealth Managers Ongoing Outreach to Crypto & Tech High Net Worth Marketing to Crypto Currency Platforms