A MENU LAUNCH TO REMEMBER

Why launch a cocktail menu in one bar when you can share the love on the same day in six bars around the world?

How do you get the world to sit up and take notice of your new cocktail menu? You launch all 20 drinks on the list (complete with original glassware and the same printed menus) in six bars across six continents all on one night, that’s how. Crazy? Ambitious? Logistically bonkers? All of those things and so much more. But Xavier Landais, director of bars at Caprice Holdings, and the team at Sexy Fish can’t help themselves – they love a challenge.

The menu in question is Trinity, a celebration of the three hero components in a well-crafted drink: flavour, aroma and texture. The bars it appeared in for the enterprising launch night pop-ups were El Barón, Colombia; Cause Effect, South Africa; Re-, Australia; Zest, South Korea and, of course, Sexy Fish in London and Miami, where you’ll find the drinks from now on. sexyfish.com