DELICIOUS OPPORTUNITY
PREMIUM COFFEE AND TEA
The Coffee Bean & Tea Leaf® is one of the world’s first and largest privately held coffee retailers. Founded in sunny Southern California, this iconic Los Angeles brand has grown to almost 1,000 stores in 25 countries. Serving more than 110 million coffee and tea beverages each year and over 25,000 Ice Blended® drinks a day, our success just keeps building. We’ve been around for over 50 years and we’re just getting started.
PEOPLE WITH A SINGULAR PURPOSE We’re looking for franchisees who share our passion and believe in our mission. People with good hearts and boundless enthusiasm, who lovingly put everything they have into everything we serve. We proudly and collectively take ownership over everything we do, and our hands-on commitment is behind every delicious product we serve. From the farmers who grow our specialty grade Arabica beans to our Master Roaster who gets in at 4:30 a.m. every morning to prepare our small-batch roast, to the smiling baristas who welcome each customer and expertly handcraft each beverage — every step of the way. It’s believers like this who make The Coffee Bean® experience one that customers come back for again and again.
A TASTE OF
SOUTHERN Born and brewed in Los Angeles, you’ll often find our purple
straw appearing in photos of celebrities enjoying our delicious beverages. Our brand got its start at the epicenter of pop
culture: where music, art and movies intersect. Where trends
begin. We’re a distinct component of this diverse and vibrant city, and it’s a big part of who we are. L.A.’s energy, forwardthinking culture and casual friendliness can be experienced in all our stores – and our people – all over the world.
WE DIRECTLY
COFFEE, TEA AND FOOD, SELECTED AND CRAFTED WITH CARE
The pride and care that goes into each item we serve can be tasted in every sip and every bite. We carefully select only the top 1% of
Arabica beans from the world’s best growing regions. Our Green
Coffee Buyer, Jay Isais, is known throughout the coffee world as an
expert with unwavering high standards. As a licensed “Q Grader” – the international grading system for bean quality – Jay searches the world high and low for only the finest specialty-grade Arabica beans.
Our tea buyer works directly with private growers to help cultivate the finest, hand-plucked teas, using only the top two leaves and a bud for our handcrafted blends.
This same attention to quality and flavor can be found in our selection of fresh baked goods and California-inspired foods, as well.
“Long before there were certifications for doing the right thing, we developed direct relationships with farmers and paid them a premium for quality.“ — JAY ISAIS
SR. DIRECTOR OF COFFEE, ROASTING AND MANUFACTURING
ALL OF OUR COFFEE AND TEA FROM FAMILY FARMS AND ESTATES
WE’RE JUST
GETTING STARTED
HAND CRAFTED TO
ROASTED IN SMALL BATCHES At The Coffee Bean & Tea Leaf®, the art of crafting the best tasting coffee requires respecting each individual roast. Knowing the specific origin and optimal roast for each coffee allows for a balanced flavor profile and captures the unique flavor characteristics of each bean.
Master Coffee Roaster Jesse
Martinez-Beltran roasts in small batches, bringing out each
bean’s unique characteristics.
TION.
DISCOVERY OF DISTANT FLAVOR For our tea expert, David De Candia, tea isn’t just a beverage, it’s a spiritual experience. He packs up and heads out to the world’s farflung tea-growing regions in search of the finest tea estates with the best quality tea leaves. And, to remain respectful of the origins, he insists on developing all flavors at the source to capture the unique and special essence of every blend.
”We only hand pluck the top two leaves and a bud for the very best quality.” — David De Candia
DIRECTOR OF TEA
Ahh... remember the 80’s? Our first store in Southern California opens, where founder Herb Hyman begins importing and roasting coffee
Multi-store expansion begins, offering a variety of coffee & tea beverages
Herb Hyman moves roasting facility to Camarillo and begins to establish direct relationships with coffee growers
The Original Ice Blended® “We invented it!”
History is made when a barista invents the Ice Blended® drink at our Westwood, California store
Our first franchised location in Singapore opens
Our team of coffee and tea experts continue to follow Herb’s passion for excellence
We launch the Chai Tea Latte
Establishes Caring Cup Global Charity Program
We hit the 700 store mark
Viva Las Vegas! Our first U.S. franchise store opens outside of California
Investment firms inject capital and form an experienced management team to grow The Coffee Bean & Tea Leaf® business Further global expansion includes stores in the Middle East, Asia and… Texas!
The Coffee Bean & Tea Leaf® celebrates its 50TH anniversary – Happy Birthday to us!
FREEDOM TO INVENT
The spirit of innovation has always been core to our food and beverage development. In 1989 we started the frozen coffee craze by introducing The Original Ice Blended® drink. In 1998 we debuted our uniquely delicious Chai Tea Latte – an exclusive, handcrafted beverage made with our premium tea and proprietary ingredients. We believe that each beverage we serve deserves an equally delicious accompaniment. That’s why we’re committed to creating and offering an assortment of fresh, delectable foods. The homemade taste of our food reflects our adherence to traditional preparation methods and our use of several exclusive, artisanal recipes. We’re also happy to share our knowledge with our franchisees to assist them in developing local flavors that cater to specific markets and tastes.
WE’RE OPENING
STORES TO MEET
WORLDWIDE DEMAND
A RELAXING & FRIENDLY ENVIRONMENT Customers come to The Coffee Bean & Tea Leaf® to enjoy their favorite beverages delivered with outstanding service in a relaxing and friendly environment. Our cafés are warm, inviting places where everyone is welcome to hang out, relax, and savor the best coffees and teas in the world. Whether customers are on the go or like to hang out, our café environments can be scaled and styled to suit local customs and life styles.
STORE DEVELOPMENT Our flexible store offering is able to meet the diverse needs of our franchisees and their customers. From territory-wide development to single-store opportunities in non-traditional venues – airports, hotels, colleges, hospitals and healthcare facilities – we offer custom configured store experiences tailored to unique locations. Our full spectrum of support services include site selection assistance, store development and construction, training, and a dedicated marketing and operations team to help you grow your business to its full potential.
”The Coffee Bean and Tea Leaf ® is a celeb-favorite L.A. import.” — New York Magazine
BLENDING COMMITMENT & COMMUNITY
ply not ve it’s sim e li e b e social Leaf®, w od. Our o an & Tea e g B o e d e o ff o must als unity, At The C well, we nd comm o a d t t n s e ju m it to d comm enough ties, orts blen ff e y it ort chari il p ib p s u n s o s p e tiv e world. res round th Cup initia a g d n n ri a a . C the U.S rough and our schools in itiatives th d in n e a s s e n th o in the foundati pond to s articipate p re o e ls w a r mers . Togethe Our custo and the onations d d n a ur stores s o e s y a b h d rc e their pu ies serv rown. ommunit cts are g c u l a d c ro lo p f r needs o here ou unities w m m o c f g needs o by givin
wages r i a f d n tes and beyo a t s e , s n “ We go plantatio e h t delicious o r t u k o w bac o r n and es that g o i i t t i a n c u u m d le com ting loca r o p p u s tea by grams.“ o r p e r a De Candia healthc — DavidTOR OF TEA
DIREC
”The product quality is recognized by customers as being above and beyond the competition, and keeps them coming back.” — Walden Chu
President, The Coffee Bean & Tea Leaf® Philippines
STORES
STORE GROWTH
2008
2009
2010
2011
2012
US Company Stores
189
180
179
174
177
2013 178
Asia Company Stores
89
91
90
95
101
101
Franchise Stores
443
505
510
559
607
675
Total Stores
721
776
779
828
885
954
IN YOUR NEIGHBORHOOD Since our humble beginnings, we’ve expanded around the globe, always adding to our incredibly loyal customer base wherever we go. We couldn’t be more excited about the future of our vibrant company. At 50+ years into our existence, we’re growing faster than ever – opening new stores every week!
Even as we experience rapid growth, our founder’s mission remains at the forefront of all that we do: serving the absolute finest coffee and tea, building strong relationships with our customers, and
contributing positively to the communities in which we operate.
Make our yours LET’S WORK TOGETHER We’re quite passionate about the way we do things. And it all starts with a connection to people. Good people. People who pour everything they have into everything we serve. And as our company continues to grow, the energetic passion for perfection we were founded upon so many years ago continues to guide every step as we move forward.
We’re excited to work with franchise partners who share these values. Let’s build this brand together and make it great wherever we go.
CONTACT US
franchising@coffeebean.com 310-237-7202
This brochure and any attachments or inserts included herein do not constitute an offer to sell any “The Coffee Bean & Tea Leaf®” franchise in, nor is this intended to be directed to the residents of any jurisdiction requiring registration of the franchise before it is offered and sold in that jurisdiction. No “The Coffee Bean & Tea Leaf®” franchises will be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document (if applicable) has been delivered to the prospective franchisee before the sale in compliance with applicable law.
BECOME A
FRANCHiSEE LET’S WORK TOGETHER We’re fun, passionate people who pour everything we have into everything we serve and look forward to working with franchise partners who share this passion. Let’s build this brand together and make it great wherever we go.
4 REVIEW OF BUSINESS PLAN
1 APPLICATION • Complete your application • Provide proof of assets • Credit Check and initial financial review
• Complete background check • Present and review business plan with franchise team • Review of captialization • Submit legal entity document
2 INTERVIEW & EVALUATION
5 Execute Agreement
• Meet with candidate • Provide & review Franchise Disclosure Document
• If all criteria met, receive franchise approval and sign Franchise Agreement • Franchisee training • Submit site selection package
3 DEVELOP BUSINESS PLAN
6 GRAND OPENING
• Candidate franchisee to conduct due diligence; talk to existing franchisees • Select site and develop business plan
CONTACT US
• • • •
franchising@coffeebean.com
DElicious opportunity
Finalize lease Start site construction Complete team member training Store opening
310-237-7202
COFFEEBEAN.COM/FRANCHISING
FREQUENTLY ASKED QUESTIONS What markets are currently available? We are currently looking for franchisees in the US as well as in select international markets in Asia and Latin America. Please contact franchising@coffeebean.com for more details about available markets. Can I use my own recipes and menu ideas? We have a standard core beverage selection that is offered consistently and successfully around the globe. We work with individual franchisees to identify and develop local food offerings that meet specific, local taste preferences. What type of operations and marketing support will I receive?
We provide a comprehensive training and support program, including store design, retail operations, team member training, and marketing.
Is there a training program? Training programs are tailored to meet local market needs and provided to franchise owners and directors, managers and initial store staff. These training programs include immersive operational training at one of our company stores or in a designated franchise market. All materials and resources required to train new staff as well as maintain and reinforce instore operational standards are provided. How much will I pay in royalties? What fees will I pay to become a franchisee? The ongoing fees required are Royalties of 5.5% of Gross Revenue plus 0.5% of Gross Revenue for Artwork and Promotional Materials Fee. The Franchise Fee for an individual store is $25,000 paid at the time of opening. In addition, franchisees are required to spend no less than 2.0% of gross revenue on local advertising.
What’s the estimated initial investment to open a kiosk? The estimated initial investment will vary depending on site specific conditions, location size and product offering. This is not an offer to sell any “The Coffee Bean & Tea Leaf” franchise in, nor is this intended to be directed to the residents of any jurisdiction requiring registration of the franchise before it is offered and sold in that jurisdiction. No “The Coffee Bean & Tea Leaf” franchise will be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document (if applicable) has been delivered to the prospective franchisee before the sale in compliance with applicable law.
DElicious opportunity
COFFEEBEAN.COM/FRANCHISING
1945 S. La Cienega Blvd. Los Angeles, CA 90034 coffeebean.com