The Columbia Chronicle Media Kit 2012-2013 by The Columbia Chronicle of Columbia College Chicago

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Media Kit

Columbia College Chicago Founded in 1890 as a college of elocution, the mission of Columbia College has been to educate students who will communicate creatively and shape the public’s perceptions of issues and events. Columbia College Chicago has since grown into the largest arts and media college in the nation, with approximately 11,000 current undergraduate and graduate students, as well as more than 100,000 alumni, making our “network” among the largest of any arts and media college in the world.

The Loop Located in the Columbia Arts District in the heart of Chicago’s South Loop, Columbia College is just steps away from Chicago’s museum campus and a short bus or train ride from hundreds of theatre and music venues, independent film festivals, and galleries. Home to more than 16,000 residents and over 3,000 businesses, the South Loop is one of the fastest growing areas in downtown Chicago.

COVER PHOTO: KRIS WADE-MATTHEWS PHOTOS (AT LEFT): TIM KLEIN & JACOB BOLL (’12)

Columbia College Market

11,625

Total Enrollment Fall 2011 » Undergraduate 11,138 » Graduate 487 Enrollment by Gender » Female 53% » Male 47%

Average Age » Undergraduate 22 » Graduate 30 Enrollment Status » Full-time 89% » Part-time 11%

2,429 1,661 36%

Residential student population living on campus

Columbia Faculty and Staff » Full-Time: 374 » Part-Time: 1,287

Diversity in undergraduate students by ethnicity

White Non-Hispanic 61% African American 17% Hispanic 12% Asian 2% Multi-Racial 4% Non-Resident Alien 1% Pacific Islander <1% Native American <1% Unknown 1%

PHOTO BY: ALEXA RUBINSTEIN (’09)

PHOTO: SARAH MCKEMIE

College Media Facts

92% 2.7

of students have read their weekly campus newspaper in the past three months.

students is the average passalong readership for a single copy of the student newspaper.

77%

of students read the advertisements in their school newspaper.

78%

of students have been motivated to take some sort of action by an article or advertisement.

86%

of students use coupons or promo codes at least some of the time.

70%

of all students interviewed answered the campus newspaperâ&#x20AC;&#x2122;s advertising content is relevant to the students, faculty, and staff.

37%

of students spend 14 minutes on average reading the newspaper each week.

68%

of readers page through the entire issue.

RE:FUEL COLLEGE NEWSPAPER STUDY 2012, POWERED BY HALL & PARTNERS

PHOTO BY: JACOB BOLL (â&#x20AC;&#x2122;12)

PHOTO: ALEXA RUBENSTEIN PHOTO: NOLAN WELLS

Every week, thousands of readers turn the pages of The Columbia Chronicle for news and information about where to go, what to do and how to find the goods and services they want and need.

7 7

PHOTO: ALEXA RUBENSTEIN

The Columbia Chronicle Published since 1965, The Columbia Chronicle is considered the highest rated collegiate newspaper of its kind. In addition to being named ‘2011 Best in Show’ by the Associated Collegiate Press, its editorial and visual content has consistently won awards and honors from highly-respected institutions such as the Illinois College Press Association and College Newspaper Business and Advertising Managers, Inc. (CNBAM). Divided into five sections—Campus, Metro, Arts & Culture, Commentary, Sports & Health—The Columbia Chronicle provides a wide variety of appealing content and news to engage a range of interests and personalities.

Production

Circulation

The Columbia Chronicle is published by

Published once a week, 6,000 new

Local $6.75

a specialized newsprint company that

issues of The Columbia Chronicle are

Open $8.25

utilizes the latest in digital newspress

available for free at any of Columbia’s 25

technology, with inks and paper stock of

downtown campus locations or from one

the highest quality, giving The Chronicle

of our 30 outdoor newsstands, located

a clean and professional appearance.

on busy street corners all throughout

The Columbia Chronicle is printed in

215 locations throughout the city. Its

Rates

the South Loop, or from one of our tabloid format (11" wide x 17" tall).

circulation zone includes the campuses

Each page has five columns and is 16"

of four downtown universities and two

tall. Each column is 2" wide.

local high schools.

Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

Eighth Page

5 col. x 16" = 80"

5 col. x 8" = 40"

2.5 col. x 16" = 40"

2.5 col. x 8" = 20"

Local $540.00

Local $270

Local $135

2.5 col. x 4" = 10" Local $67.50

*Rates shown are net and per column inch

PHOTO BY: TIM KLEIN

8 8

Additional Options Color*

Exhibition Exhibition

Leonard LeonardLehrer: Lehrer: Prints Printsand andDrawings Drawings

June June21 21- July - July25, 25,2007 2007 Opening OpeningReception: Reception:Thursday, Thursday,June June21, 21,5-7 5-7pm pm On Ondisplay displayatatthe theA+D A+DGallery, Gallery,this thisexhibition exhibition features featuresthe theprints printsand anddrawings drawingsofofLeonard LeonardLehrer, Lehrer, renowned renownedartist artistand andeducator. educator.The Theshow showincludes includeslarge-scale large-scale archival archivalinkjet inkjetprints, prints,charcoal charcoaldrawings, drawings,lithographs lithographsand and a anumber numberofofaluminum aluminumplates platesfrom fromwhich whichthe thelithographs lithographs were wereprinted. printed.These Thesehighly highlypersonal personalworks, works,created createdfrom froma a

LAURIE HOGIN, INITIAL PROOF OFOF ONE OFOF HER NEW ETCHINGS, 2007 LAURIE HOGIN, INITIAL PROOF ONE HER NEW ETCHINGS, 2007

Publishing PublishingProject Project

Artist ArtistResidencies Residencies

Color Coloretchings etchingsby by Laurie LaurieHogin Hogin

Anchor AnchorGraphics Graphicswill willbebehosting hostinga anumber numberofofartists artiststhis this summer summerthrough throughour ourresidency residencyprogram. program.Please Pleasestop stopinintoto pay paythem thema avisit visitand andview viewthe theexciting excitingprints printsthey theywill willbebe creating. creating.

Renowned Renownedartist artistLaurie LaurieHogin Hoginisiscurrently currentlyworking workingwith with Anchor AnchorGraphics Graphicsononthe thecreation creationofoffour fourmulticolor multicoloretchings. etchings. The Theimagery imagerycontinues continuesher herongoing ongoingexamination examinationofofthe the ferocious ferociousside sideofofsome some ofofthe theworld’s world’smost mostcuddly cuddlycreatures. creatures.Upon Uponcompletion completion these theseprints printswill willbebeavailable availablefor forpurchase purchasewith withallallproceeds proceeds

Lenore LenoreThomas Thomas&&Justin JustinStrom Strom– –May May29-June 29-June15 15 Lauren LaurenAdleman Adleman– –June June18-29 18-29&&July July5-12 5-12

Exhibition Exhibition

Leonard LeonardLehrer: Lehrer: Prints Printsand andDrawings Drawings

Tim TimDooley Dooley&&Aaron AaronWilson Wilson– –July July16-30 16-30

features featuresthe theprints printsand anddrawings drawingsofofLeonard LeonardLehrer, Lehrer,

Lydia LydiaDiemer Diemer– –August August1-19 1-19

renowned renownedartist artistand andeducator. educator.The Theshow showincludes includeslarge-scale large-scale

Chris ChrisSperandio Sperandio– –September September

archival archivalinkjet inkjetprints, prints,charcoal charcoaldrawings, drawings,lithographs lithographsand and

going goingtotosupport supportAnchor AnchorGraphics Graphicsprogramming. programming.

a anumber numberofofaluminum aluminumplates platesfrom fromwhich whichthe thelithographs lithographs were wereprinted. printed.These Thesehighly highlypersonal personalworks, works,created createdfrom froma a

FROM LEFT TOTO RIGHT, CLOCKWISE: FROM LEFT RIGHT, CLOCKWISE: LENORE THOMAS, “THEY ARE LIKE STARFISH ATAT THE AGE OFOF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH THE AGE 12” INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” X 13”, 2006 13” X 13”, 2006

SUMMER PROGRAMS

LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 3030 ½”½” X 42”, 2004 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, X 42”, 2004

Anchor Graphics

LENORE THOMAS, “THEY ARE LIKE STARFISH ATAT THE AGE OFOF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH THE AGE 12” INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” X 13”, 2006 13” X 13”, 2006

SUMMER PROGRAMS

FROM LEFT TOTO RIGHT, CLOCKWISE: FROM LEFT RIGHT, CLOCKWISE:

Anchor Graphics

SUMMER PROGRAMS

Take advantage advantage of of The The Columbia Columbia Chronicle’s Chronicle’s crisp crisp and and stunning stunning color color processing processing to to give give your your ad ad that that extra extra appeal appeal and and allure. allure. Take *color *color charges charges additional additional to to space space cost cost

LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 3030 ½”½” X 42”, 2004 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, X 42”, 2004 LAURIE HOGIN, INITIAL PROOF OFOF ONE OFOF HER NEW ETCHINGS, 2007 LAURIE HOGIN, INITIAL PROOF ONE HER NEW ETCHINGS, 2007

Publishing PublishingProject Project

Artist ArtistResidencies Residencies

Color Coloretchings etchingsby by Laurie LaurieHogin Hogin

Lenore LenoreThomas Thomas&&Justin JustinStrom Strom– –May May29-June 29-June15 15 Lauren LaurenAdleman Adleman– –June June18-29 18-29&&July July5-12 5-12

Exhibition Exhibition

Leonard LeonardLehrer: Lehrer: Prints Printsand andDrawings Drawings

Tim TimDooley Dooley&&Aaron AaronWilson Wilson– –July July16-30 16-30

features featuresthe theprints printsand anddrawings drawingsofofLeonard LeonardLehrer, Lehrer,

Lydia LydiaDiemer Diemer– –August August1-19 1-19

renowned renownedartist artistand andeducator. educator.The Theshow showincludes includeslarge-scale large-scale

Chris ChrisSperandio Sperandio– –September September

archival archivalinkjet inkjetprints, prints,charcoal charcoaldrawings, drawings,lithographs lithographsand and

going goingtotosupport supportAnchor AnchorGraphics Graphicsprogramming. programming.

wellspring wellspringofofexperience, experience,offer offera aglimpse glimpseinto intothe thedepths depthsofof

one oneperson’s person’svisual visualworld. world.

colum.edu/anchorgraphics colum.edu/anchorgraphics

FROM LEFT TOTO RIGHT, CLOCKWISE: FROM LEFT TO RIGHT, CLOCKWISE: FROM LEFT RIGHT, CLOCKWISE: LENORE THOMAS, “THEY ARE LIKE STARFISH ATAT THE AGE OFOF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH AT THE AGE OF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH THE AGE 12” INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” 13”, 2006 13” XX 13”, 2006 13” X 13”, 2006 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 3030 ½” 42”, 2004 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 30 ½” XX 42”, 2004 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, ½” X 42”, 2004 LAURIE HOGIN, INITIAL PROOF OFOF ONE OFOF HER NEW ETCHINGS, 2007 LAURIE HOGIN, INITIAL PROOF OF ONE OF HER NEW ETCHINGS, 2007 LAURIE HOGIN, INITIAL PROOF ONE HER NEW ETCHINGS, 2007

Publishing PublishingProject Project

Artist ArtistResidencies Residencies

Color Coloretchings etchingsby by Laurie LaurieHogin Hogin

Lenore LenoreThomas Thomas&&Justin JustinStrom Strom– –May May29-June 29-June15 15 Lauren LaurenAdleman Adleman– –June June18-29 18-29&&July July5-12 5-12 Tim TimDooley Dooley&&Aaron AaronWilson Wilson– –July July16-30 16-30 Lydia LydiaDiemer Diemer– –August August1-19 1-19 Chris ChrisSperandio Sperandio– –September September

going goingtotosupport supportAnchor AnchorGraphics Graphicsprogramming. programming.

colum.edu/anchorgraphics colum.edu/anchorgraphics

for formore moreinformation informationvisit visit

Funding forfor Anchor Graphics is is provided inin part byby contributions from individuals, the Illinois Arts Council-A State Agency, the MacArthur Fund forfor Funding Anchor Graphics provided part contributions from individuals, the Illinois Arts Council-A State Agency, the MacArthur Fund Arts and Culture atat the Richard H.H. Driehaus Foundation, the Chicago Community Trust, the Terra Foundation forfor American Art, the Oppenheimer Arts and Culture the Richard Driehaus Foundation, the Chicago Community Trust, the Terra Foundation American Art, the Oppenheimer Family Foundation, the Packaging Corporation ofof America, Target, and JetJet Lithocolor. Family Foundation, the Packaging Corporation America, Target, and Lithocolor.

BLACK BLACK & & WHITE WHITE

SPOT SPOT COLOR COLOR ($80 ($80 per per Color) Color)

4-COLOR 4-COLOR PROCESS PROCESS ($200) ($200)

Pre-Printed Inserts*

Post-Its*

Social Media

Maximize Maximize your your advertisement’s advertisement’s effectiveness effectiveness by by running running itit as as aa freefreestanding standing insert, insert, which which is is pre-printed pre-printed and and inserted inserted into into copies copies of of The The Columbia Columbia Chronicle. Chronicle. There There may may be be additional additional costs costs for for special special sizes. sizes.

Front Front page page advertisement advertisement without without the the front front page page cost. cost. Post-Its Post-Its are are clearly clearly posted posted on on the the front front page page of of The The Columbia Columbia Chronicle. Chronicle.

$85 $85 per per 1,000 1,000 3,000 3,000 minimum minimum -- 6,000 6,000 maximum maximum

*Two *Two sample sample copies copies must must be be sent sent to to the the advertising advertising manager manager two two weeks weeks prior prior to to distribution. distribution. After After approval, approval, insert insert must must be be shipped shipped directly directly to to printer printer at at least least one one week week prior prior to to distribution. distribution.

Reach Reach thousands thousands of of consumers consumers through through our our social social media media outlet outlet promotions. promotions. By By having having The The Columbia Columbia Chronicle Chronicle mention mention your your business business using using Facebook Facebook and and Twitter, Twitter, advertisers advertisers can can reach reach consumers consumers at at specific specific times times and and multiple multiple times times aa day. day.

Ship Ship to: to: Newsweb Newsweb Corporation Corporation Attn: Attn: Columbia Columbia Chronicle Chronicle Inserts Inserts 1645 1645 W. W. Fullerton Fullerton Ave. Ave. Chicago, Chicago, IL IL 60614-1919 60614-1919

PHOTO BY: ALEXA RUBINSTEIN (’09)

PHOTO: BEN REED 1010 PHOTO: ERIKA DUFOUR

Publication Schedule FALL SEMESTER

September 2012 S

Advertising Deadlines The Columbia Chronicle is published every Monday during the fall and spring semesters. All advertising reservations are due the Wednesday prior to the publication date.

October 2012 F

November 2012 S

December 2012 T

PHOTO: HEDRICH BLESSING

Special Issues Certain issues of The Columbia Chronicle, in addition to its standard content, will have a special pull-out section added, including themes to a specific or popular topic for our readers. Refer to page 14 for additional information.

spring semester

January 2013 S

March 2013

February 2013

May 2013

April 2013 S

June 2013 S

Special Issues Special Issues are released approximately four times a year. To keep students excited about the special sections, the topics change on a yearâ&#x20AC;&#x201C;toâ&#x20AC;&#x201C;year basis. To hear about what topics are happening this year talk to your Columbia Chronicle representative.

The Columbia

Chronicle

PROUDLY Presents

THE SEX I

u a

Additional Content for extra appeal

Target consumers with specific interests

Long Lasting Exposure

Four times a year, The Columbia Chronicle will feature an added special section supplement, exploring topics or themes that are popular with our thousands of readers.

With the topics appealing to such a range of readers, you can tailor your ad's message to a particular segment and selectively reach those that would be most interested in your business' offerings.

By tying in the interests of our readers and providing them with loads of useful information, these special sections are made for our readers to keep and refer to all year long.

Rates Local $10.00 Open $12.00 Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

5 col. x 11" = 55"

5 col. x 5.5" = 27.5"

2.5 col. x 11" = 27.5"

2.5 col. x 5.5" = 13.75"

Local $550.50

Local $275.00

Local $137.50

PHOTO BY: DREW REYNOLDS

ECHO Magazine reflects Chicagoâ&#x20AC;&#x2122;s urban students: Colorful, bold, inquisitive, diverse. It covers their culture in their voice.

ECHO Magazine Adhering to only the highest standards, ECHO consistently remains a nationally top-rated college magazine, and has won numerous awards from prestigious organizations such as the Columbia Scholastic Press Association (Columbia University in New York), Association for Education in Journalism and Mass Communication (AEJMC) and the Associated Collegiate Press.

Production

Circulation

Widely distributed twice a year,

ECHO as an average circulation of

Covers

ECHO is created by a select group

30,000 and each issue encompasses

Outside Back Cover: $1500

comprising upper-level journalism

two seasons: Winter/Spring and

Inside Back Cover: $1000

majors operating alongside industry

Summer/Fall. Offered free of charge,

Inside Front Cover: $1000

professionals, all working to ensure

ECHO is obtainable not only through

the content and design continues

Columbia’s numerous downtown

Inside Page

to maintain its appeal with ECHO’s

campus locations, but also at coffee

Full Page/bleed: $550

estimated 60,000 readers.

shops, bookstores, restaurants, and cafes all throughout Chicago’s growing

ECHO is published utilizing the same

Ad Rates and Sizes

South Loop area.

paper, ink, printing methods and

Additional Sizing Information Full Page no bleed: 8” x 11.375" Spine Size: 0.171"

technologies employed by most

ECHO reaches not only the local

Bleed: 0.125"

nationally distributed consumer

residential and Columbia College

Safety head, foot & face: 0.1875"

magazines. The final product is a

populations, but also those of three

Hinge: 0.1875"

glossy, 4-color magazine with vibrant

other downtown Chicago universities.

photography and design—providing the

With a recent readership survey

best possible visual complement for

estimating 2.2 readers per copy, ECHO

your advertisement.

delivers strong pass-along response and multiple exposures per individual.

PHOTO BY: BRENT LEWIS

For over a decade, The Chronicle and Echo online editions have been a college leader with the incorporation ofdigital technologies, keeping students connected wherever they are.

The Chronicle Online Since 1995, thousands of people have made columbiachronicle.com their source for online news about Columbia College Chicago and its surrounding communities. The award-winning site offers breaking news, profiles, entertainment, event listings and a perfect platform for local advertisers to reach busy consumers. Rates

AD SPACE

Call your account representative for special pricing. Text Links $45

Dimensions 728 x 90 pixels Located at the top of each page and rotated throughout the site, including the front

AD SPACE

page. The exception to this rotation is our opinion page, which is free of advertising. 20 x 240 pixels Located on the right side of the page, below button ads. Vertical ads are rotated throughout the site, excluding the front and opinion page. Vertical ads may be animated. 300 x 250 pixels Located on the right side of the page, above vertical ads. Button ads are rotated throughout the site; excluding the front and opinion page (button ads may not be animated). We currently only accept Flash/Shockwave files (.swf). Also, please note that the file size limit for ALL online ad files is 60 kb. The ad must be resident on our serversâ&#x20AC;&#x201D;it cannot be located elsewhere.

AD SPACE

PHOTO BY: TIM KLEIN

Creative Creative Services Services Design Design Services DesignServices Services

Premium Placement PremiumPlacement Premium

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advertising; our advertising; our experienced design advertising; ourexperienced experienceddesign design

foresight/poorsight foresight/poorsight OFFICIAL OFFICIALALBUM ALBUMRELEASE RELEASESHOW SHOW

team, staffedby byaward-winning award-winninggraphic graphic team, staffed by award-winning graphic team, staffed

AlsoFeaturing: Featuring: Also

BAUTISTA and and HOOTS HOOTS&&HELLMOUTH HELLMOUTH BAUTISTA Monday,March March31st, 31st,8p.m. 8p.m. Monday,

and visual artists,can cancreate createindividual individual and visual artists, can create individual and visual artists,

Schuba’s (773).525.2508 (773).525.2508 Schuba’s 3159N.N.Southport, Southport,Chicago ChicagoIL, IL,60657, 60657, 3159

1/2 pg. ads andlarger: larger:$40 $40 1/2 pg. ads and larger: $40 1/2 pg. ads and Ad Campaign Ad Campaign Ad Campaign 1/8pg. pg.and and1/4 1/4pg. pg.ads: ads: 1/8 1/8 pg. and 1/4 pg. ads: $25 for the initial ad, $15 for $25for forthe theinitial initialad, ad,$15 $15for for $25 every additional design everyadditional additionaldesign design every 1/2 pg. ads and larger: $40 for the 1/2pg. pg.ads adsand andlarger: larger:$40 $40for forthe the 1/2 initial ad, $20 for every additional ad initialad, ad,$20 $20for forevery everyadditional additionalad ad initial

additional toto the total cost additional10% 10%charge charge to the total additional 10% charge the total cost ofof ofthe thead. ad. the ad.

www.myspace.com/yesiamthatbad www.myspace.com/yesiamthatbad www.thejohnschicago.com www.thejohnschicago.com

ads entire campaignsspecific specificfor for ads oror entire campaigns specific for ads or entire campaigns your business. your business. your business. Individual Ad Individual Ad Individual Ad 1/8 pg. and 1/4pg. pg.ads: ads:$25 $25 1/8pg. pg.and and1/4 1/4 pg. ads: $25 1/8

any our print media, there will anyofof ofour ourprint printmedia, media, there will any there will bebe anan

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the Columbia College Jazz ensemble & theJazz Columbia College Jazz ensemble voCal ensemble Performing with & Jazz ensemble Performing with thevoCal legendary the legendary

DaviD DaviD Fathead Fathead NewmaN NewmaN

givean an additional week’s give anadditional additionalweek’s week’snotice noticeas asto to give notice as to ensure your product is of the highest ensureyour yourproduct productisisof ofthe the highest highest ensure quality and meets all quality andmeets meetsall allspecifications. specifications.Ads Ads quality and specifications. Ads commissioned within seven days of the commissionedwithin withinseven seven days days of of the the commissioned intended run date may be subjected to intendedrun rundate datemay maybe be subjected subjected to to intended an additional $75 Rush Priority charge. anadditional additional$75 $75Rush RushPriority Priority charge. charge. an No additional charges for ads No additional additional charges charges for for ads ads No designed in 4-color. designed in in 4-color. 4-color. designed

renowned Jazz musiCian & former saxoPhonist for ray Charles

Performing together live at manifesttogether 2008 Performing friday, may 16th at manifest 2008 4:30live - 6:00 P.m. thefriday, sPertusmay institute 16th auditorium 6184:30 s. miChigan - 6:00 P.m. freethe admission sPertus institute auditorium 618 s. miChigan free admission

attention musiCians Columbia College student ensembles will hold open auditions begining the first week of the fall term. auditions are attention open to all majors. musiCians Check out our website for details and application. http://www.colum.edu/academics/music/students-current/ensemble_request_form.php Columbia College student ensembles will hold open auditions begining the

are open to all majors. Check out our website for details and application.

first week of the fall term. auditions

http://www.colum.edu/academics/music/students-current/ensemble_request_form.php

Technical Specifications Specifications Technical

The Chronicle The Chronicle Chronicle The

Preferred format is a .PDF file, Preferredformat format is a .PDFfile, file, Preferred Photoshop CS5isoraa.PDF previous version PhotoshopCS5 CS5or oraaprevious previousversion version Photoshop and best if saved as .tiff or .eps files. and best if saved as .tiff or .eps files. and best if saved as .tiff or .eps files. PDF files of advertisements are PDF filesof ofadvertisements advertisements are PDF files recommended via e-mail to:are

recommended viae-mail e-mail to: recommended via crichert@colum.edu andto: crichert@colum.edu and crichert@colum.edu and chronicle@colum.edu chronicle@colum.edu chronicle@colum.edu

ECHO Magazine ECHO Magazine ECHO Magazine ECHO Magazine is 100% digitally ECHO Magazine 100%digitally digitally produced. We, therefore require, digital ECHO Magazine isis100% produced. We, therefore require, digital advertising produced. We,material. therefore require, digital advertisingmaterial. material. advertising ECHO is printed in 4-color process;

Online Online Online

File size limit for ALL online ad files is File sizelimit limitfor forALL ALL online online ad ad files files is is File size 60 kb 60kb kb 60 Ad must be resident on our servers Ad mustFlash/Shockwave beresident resident on on our our servers Ad must be servers Accept files (.swf) AcceptFlash/Shockwave Flash/Shockwave files files (.swf) (.swf) Accept Please observe the following Please observe the following Please observe following guidelines for allthe submissions: guidelines for for all all submissions: submissions: guidelines We will accept ads digitally if in the We willaccept accept adsInDesign digitally iffiles if in in the the We will ads digitally following formats: following formats: InDesign files following formats: (please include all InDesign fonts, andfiles images);

(please includeall all fonts, and images); (please include fonts, and images); Adobe Illustrator .eps files; high Adobe Illustrator .eps files; high high Adobe Illustrator .eps files; resolution PDF file formats. resolution PDFfile file formats. formats. resolution » Submit PDF clean copies of logos and/or clip art. Submitclean clean copies of of logos logos »» Submit copies

» ECHO printed in4-color 4-color process; therefore, ALL in images and layout artwork ECHO isisprinted process; therefore, ALL imagesin and layout artwork »» need to be designed 4-color process. therefore, ALL images and layout artwork

needto tobe bedesigned designedin in4-color 4-colorprocess. process. need

» Delivered logos, artwork, or faxed Delivered logos, artwork, or or faxed »» artwork Delivered artwork, arelogos, NOT acceptable.

artwork artwork are are NOT NOT acceptable. acceptable. » When submitting ads, make sure »» ad When submitting When submitting ads, make is correctly sized,ads, and,make if sure ad sized, and, scaled, in the correct ad is is correctly correctly sized,proportions. and, ifif scaled, in the correct proportions. scaled, in » E-mailing is the alsocorrect allowedproportions. if total file sizes are less than 10 » zipped E-mailing is also allowed if total » E-mailing is also allowed if total megabytes zipped file total. sizes are less than 10 zipped file sizes are less than 10 megabytes total. » Please include all fonts megabytes total. (must be zipped » Please include ifalle-mailing) fonts » or(must Please all fonts convert-to paths. beinclude zipped if e-mailing) (must be zipped if or convert-to paths.e-mailing) or convert-to paths.

and/or clip art. photos and/or art. Provideclip original or negatives. Provide original photos photos Provide original

or ornegatives. negatives. 20

PHOTO BY: ALLISON SHIMAN

20 20

Contact Information Main Office phone: 312.369.8999 fax: 312.369.8032 Christopher Richert Director of Student Publications crichert@colum.edu phone: 312.369.8955 fax: 312.369.8032

Physical Address The Columbia Chronicle Columbia College Chicago 33 E. Congress Pkwy., Suite 224 Chicago, IL 60605–1996 Mailing Address The Columbia Chronicle Columbia College Chicago 600 S. Michigan Ave. Chicago, IL 60605–1996

Terms & Conditions The office of Student Publications and Media is the umbrella group name for marketing/advertising sales in The Columbia Chronicle, and ECHO magazine. The advertiser and/or advertising agency agrees to defend the Office of Student Publications and Media against any and all liabilities of expense, arising from claims of liberal, unfair compensation, unfair trade practice, and infringement of trademarks, trade names or patents, violations of right privacy. The Office of Student Publications and Media at Columbia College Chicago reserves the right to insert the word “advertisement” above and/or below any copy. The Office of Student Publications and Media at Columbia College Chicago reserves the right to change its advertising rates and conditions set forth on its rate card at any time and for any reason without prior notice. The Office of Student Publications and Media at Columbia College Chicago shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will the Office of Student Publications and Media be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy deadline with corrections plainly noted thereon. Liability, if there is any, is limited to the cost of the ad in question. No cash refunds will be made. Credit is available to qualified accounts under credit terms. All bills must be paid within 30 days of billing. All other copy must be accompanied by payment. Pre-payment is required for all

first-time advertisers. A service charge of 18% will be applied every 30 days on all past due accounts. Past due accounts will receive a letter from the Office of Student Publications and Media concerning their status. If no action is taken to correct this outstanding balance, action will ensue in small claims court. The client will be responsible for all court costs in addition to the amount outstanding. Advertisers and Agencies forwarding orders to the Office of Student Publications and Media of Columbia College Chicago that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular rate scheduled, and conditions in force at the time published will apply. Advertising canceled after the deadline for publication is subject to a full charge. Canceled ads will also be subject to a $50 service charge to cover handling and production costs. The Office of Student Publications and Media at Columbia College Chicago is not responsible for any specific ad placement IN ANY SPECIFIC PUBLICATION. Ads may be moved or removed at the discretion of the editors. Advertisers will be charged an additional $25 for any check returned by the bank. The Office of Student Publications and Media accepts Visa, MasterCard, American Express, Discover, personal checks, money orders, cash, and certified checks. All delinquent accounts will be referred to college legal counsel and collection representatives. All advertising submitted is subject to the

approval of the editor-in-chief, executive editor, managing editor, and advertising manager. These officers reserve the right to refuse any advertising content that does not meet Student Publications and Media standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency. Advertisements that discriminate on the basis of race, creed, color, gender, national origin, or sexual preference will not be accepted. Ads commissioned to the Office of Student Publications and Media Creative Services department, within seven days of the intended run date, may be subjected to an additional $75 Rush Priority charge. To be eligible for the Office of Student Publications and Media discounted design rate, all additional ads must be of the same size, format, media type of the initial design, and commissioned within the same order. All rates are net. Proofs are available upon request. Advertisers should give a minimum of one week’s notice before all ad copy deadlines, if proof is needed. The advertiser is responsible for contacting the advertising manager in order to make corrections or changes. Any changes, additions, or deletions to an ordered advertisement must be in writing. The Office of Student Publications and Media is not responsible for errors resulting from changes made verbally over the phone. The Office of Student Publications and Media reserves the right to sell special promotional advertising packages that carry special rates.

Campus Map N

W. Jackson Blvd.

619 S. Wabash Building (SN)

618 S. Michigan Building (SE)

Wabash Campus Building / 623 S. Wabash (W)

South Campus Building / 624 S. Michigan (S)

W. Van Buren St.

E. Congress Pkwy.

S. Federal St.

W. Harrison St. 10

Plymouth Court / 731 S. Plymouth (PLYM)

916 S. Wabash Building (NS)

1006 S. Michigan Building (STE)

Sculpture Garden

11th Street Campus / 72 E. 11th (TC)

5 7 9

6 8

W. Polk St.

E. Balbo Ave.

8th St.

9th St.

13 14 15 16

16 17

1104 Center / 1104 S. Wabash (EC)

1112 S. Wabash Building (ET)

Lake Michigan

S. Lake Shore Dr.

University Center / 525 S. State (UC)

Grant Park

W. Adams St.

S. Columbus Dr.

33 E. Congress Building (C)

Metra

S. Michigan Ave.

218 S. Wabash Building (TE)

S. Dearborn St.

11th St.

17 18

Residence Centers Campus Buildings

13th St.

19 20

lum S. Co

Media Production Center / 16th & State (MPC)

r. bus D

S. Wabash Ave.

1415 S. Wabash Building (TFX)

S. State St.

W. Roosevelt Rd.

S. Plymouth Ct.

Sherwood Conservatory of Music / 1312 S. Michigan Building (SHM)

S. Clark St.

14th St.

15th St.

Metra

S. Michigan Ave.

Chronicle Distribution Point

S. Indiana Ave.

(each Columbia building includes a distribution point)

16th St.

The Columbia Chronicle Columbia College Chicago 33 E. Congress Pkwy., Suite 224 Chicago, IL 60605â&#x20AC;&#x201C;1996 312.369.8999 chronicle@colum.edu columbiachronicle.com

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