Woman southsound
April/May 2009
inform • empower • connect
Dr.Dee Tadlock is changing the way your kids read
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Dear Readers,
It is has been a grand entry into spring. As I’m writing this, I am roasting in 85 degree weather and I have to say, I’m enjoying it. I know the days will become cooler again and life will return to normal for the Pacific Northwest but it really does feel like we live in the south! I start every year with life goals. This year, one of my life goals was to find ‘Michele’ again. For the past 23 years, I have been working, raising kids (for years on my own) and recently, running a business. As I reflect back, I am overwhelmed by the lessons I have learned along the way and the people who have inspire me to be the best I can be. A friend once told me that people are always the best they can be at that moment. It resonated true for me. We are not perfect but I believe that we are all innately good people and try to be the best we can be at that moment. I had the opportunity to go shopping with the friend the other day. Although we met through business, I feel we are kindred spirits. She is a magnificent woman who is on an amazing journey that I feel privileged to be a part of. I’m not the kind of woman who enjoys shopping. I walk into a clothes store and get overwhelmed by the possibilities and leave empty handed. But I had a spectacular time! My friend took very good care of me. She told me what worked and what didn’t, directed the sales staff and I saw a glimpse of the old Michele. The ‘Michele’ who had time to shop, to slow down and enjoy time with friends and the ‘Michele’ who deserved to feel and look great. The sales woman who was helping us said, “You should write for a magazine.” My reply? “I own one and thank you.” In that very moment, I felt like I had come full circle. Thank you to all of my friends, business associates, advertisers and family (especially my wonderful husband) who really have helped me find my inner ‘Michele.’ I’m not sure if it is age, experience or a combination of both but I’m loving life and taking the time to smell the roses, which my mother keeps telling me I must do. Thank you Mom! I’m very excited about this issue. The articles as a whole provide a balanced approach to life. From community groups and events to stories about women who are making a difference, I encourage you sit back, slow down and spend time with the magazine. Catalyst Media Group is growing and expanding our publications. We have a fantastic core management team and we are excited to what the future has in store for us. As always, please help support our advertisers. Each of our advertisers is dedicated to the community and helps make this publication available. We are truly blessed to live in such a great community. Enjoy your summer and I look forward to hearing from you! Your voice and stories are what make this publication special.
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J u n e / J u l y 2 0 0 9 • Vo l u m e 3 N u m b e r 2
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On The Cover
Account Executives
David Cordero Mallory Schultz
in focus
Dr. Dee Tadlock
Graphic Design
Katy Jacobs
Contri b uting Writers Debbie Barker Heather Cori Trisha Graves Hatfield Patricia L. Keith Laureen Lund Patricia Moran Kennedy Meredith Mortensen Sarah Joy Smith
Cover P hotograph y Karen Abbott KDA Photography www.kdaphotography.com
SUB SCRIPTIONS South Sound Woman is a bi-monthly publication that is free and available at locations throughout the south sound. To subscribe, visit our web site or call our office. Subscriptions are $18.00 a year for 6 issues.
W E WANT TO HEAR FR OM YOU If there is a story you would like us to share or know of an organization or person that is making a difference in our community, email us at info@southsoundwoman.com. © 2009 by Catalyst Media Group, Inc.. All rights reserved. All photography, articles and advertising, or any part thereof compiled by Catalyst Publishing Company, are exclusive property of Catalyst Publishing and protected by copyright. Reproduction in whole or in part without express written permission is prohibited. Opinions expressed in this magazine are those of contributors and do not necessarily represent the views of Catalyst Publishing Company. Catalyst Publishing is an environmentally responsible company.
www.SouthSoundWoman.com
14 community matters 8 CSA’s By Sarah Joy Smith, LMP Buy Local
10 Golf Tournament
By Supporting Breast Cancer Awarness by playing a round of golf.
green living 12 Alternative Energy
community matters 6 Nonprofit Organizations
By Elizabeth Dianne Solar Energy in the south sound
down to business 18 Social Networking
By Suzann Stahl Nonprofits facing hard times Need not do it alone.
By Using Social Media to boost your business
19 DSWA
By Using Social Media to boost your business
living well 22 Stress Release By How to easily and effectively increase
living well 24 Tea
By Exploring types of tea
25 Diet Reductions
By Trim some fat from your daily diet
lifestyles 29 Caregiver
By Sarah Joy Smith, LMP Learning to care for yourself as a caregiver
in every issue 11 NW Styles
By Meredith Mortensen Style Isle with Meredith
PO Box 7234 • Olympia, WA 98507 Phone: 360. 352. 1230 • Fax: 360. 491.9412 www.catalystpublishing.com
By Patricia Moran Kennedy Changing the way your kids read
30 Presentations
By Patricia Moran Kennedy How to give a powerful presentation
vacations close to home 20 Pacific Beach By Spending time in Pacific Beach
lifestyles 26 Olympic Landscape
By Michele McGehee When your thinking about a landscape design for your outdoor space, here’s how a pro can help
www.southsoundwoman.com | June/July 2009
c o m m u n i t y m at t e r s
by Suzann Stahl
What a six months it has been. During that short time we experienced the election of a new President, the stock market crash, the closure or merger of big businesses, the effects of multiple natural disasters, and now a $9B shortfall in the Washington State Treasury. Gratefully, spring arrived and the economy has started to improve. Through the experiences of the last six months we learned that we need to do business differently. The nonprofit business sector has been hit especially hard in recent months. On January 29th United Way of Thurston County hosted the “Creating Opportunities in Challenging Times Forum.” Over 100 community leaders met to discuss the deteriorating economic and social situation in Thurston County and the likely effects of the deepening recession on local nonprofits. Focus groups addressed critical concerns, potential solutions, barriers to those solutions and recommended next steps. Overwhelmingly the focus groups reported improved collaboration as a potential solution. One attendee suggested, “We need to focus on relationship building and the expansion of alliances,” as reported in the United Way’s February 24, 2009 Summary Report. Recognizing the new challenges that community benefit organizations face, a group of south Puget Sound nonprofit consultants decided they could better serve the rising needs of the nonprofit business community if they were to eliminate the barriers of competition between them. SolutionsNOW! Consulting was formed. It is a network of independent top local business and management professionals, who believe that their collaboration demonstrates how www.southsoundwoman.com | June/July 2009
efficiency in planning, careful analysis, and thoughtful partnership alignment can achieve better results than doing it all alone. With collective experience that spans several decades and past economic downturns, SolutionsNOW! consultants help community benefit organizations, for-profit businesses and public and private agencies to find ways to lower overhead costs and improve service delivery. “From experience, we know that executives are so busy managing day-to-day operations that they often don’t have an opportunity to take a look at where they are and strategize about where they want to be,” said Suzann Stahl, President of NonProfit Solutions NW. “Some needs could be met with collaborative partnerships or even mergers. Part of the challenge of partnering or merging,” adds Stahl, “is to insure one’s own organizational core purposes and values are maintained.” “We’re excited by the caliber of consultants eager to collaborate in this venture and we’re continuing to grow our network,” said Stahl. Sherry Jennings of Sound Governance and Donna Doerer of Donna Doerer Consulting are two of the founding network members. Both stated that shared values among the consultants were central to forming SolutionsNOW! SSW Modeling how effective collaboration can benefit all participating parties, SolutionsNOW! Consulting offers an extensive selection of specialty services. For more information about SolutionsNOW! Consulting visit www.solutionsnowconsulting.com or call 360.352.0060. Suzann Stahl, President, NonProfit Solutions NW Founder, SolutionsNOW! Consulting.
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c o m m u n i t y m at t e r s
CSA’s
Buy Local
www.southsoundwoman.com | June/July 2009
by Sarah Joy
I’ve gone Locavore! It is a new name for a new movement that even the Obama’s are trying. Locavore means living a local lifestyle and eating locally grown food, and perhaps even growing some things of your own. Only I have taken this one step further and gone to work for my CSA, which is a farm that sells shares in advance to people, and then provides them with a box of food every week—otherwise known as Community Supported Agriculture. For the summer season I will be down on the farm. And so far, I am Loving It! You might remember me from last year, I wrote the article titled “Nutrition Matters”, in which I talk about going back to healthy food after a holiday season of gluttony. The local organic farm was one of the places that I went to in doing the research for that article, after I had read through Barbara Kingsolver’s Animal, Vegetable, Miracle. Since then I have continued to research the subject of food, only to find startling results. Without delving too deep into all the politics and medical jargon, it is safe to say that there is a direct link between our poor diets, rich with carbohydrates and processed products, and the diseases cancer diabetes and heart disease. Basically, we are eating ourselves sick. In the Olympian today there is a front page article about the loss of farmland in Thurston county in the last fifty years. We do more importing now, than we do growing produce. There is a link there, too. I now work for Terry’s Berries. It was a berry farm for several years, and then in 1989 they obtained organic certification, and they became a CSA. There are now over a hundred share members throughout the year, with that number nearly doubling during the summer. Terry’s grows a diverse array of food, keeps free range chickens, and has a substantial bee hive on the property. She runs a retail store at the farm that is open all year round where she sells her food, food from other organic farms, eggs, honey, and specialty products like fair trade coffee and local bread. Farm fresh food is what you want to know about, for several reasons. The food that is produced locally gets to you faster than the food that comes from many miles away. That may seem unimportant, but for you it means that the living properties that exist in the food have had much less time to decay before they get to you. On the farm we harvest food the day before we will need it, or the morning of, and much of the nutritional value of the food is still in tact. As you can imagine there are also many environmental factors that are effected by eating locally. The carbon footprint of imported food brought to you out of season is very high, in part because of the miles traveled to make it to your plate. Whereas food grown in your city has fewer miles to travel. And by putting money into your local farm you are supporting a local business, and local agriculture, therefore putting health and money back into your community. Before I began working on the farm I was a CSA member. Share days were joyous occasions where members show up, rubber boots in hand, and take time to pick up their food. Then they go to see the ducks or the chickens or the goats, and of course go pick fresh herbs from the field. Organic food is something that I have always advocated, but to buy food from a certified farm in your area is to buy well loved and personally cared for produce. The process of organic farming is labor intensive. We don’t use pesticides, or chemicals, or industrial
c o m m u n i t y m at t e r s
harvesting methods, which is why our members are so happy to be here. They know first hand about the life of their food. They can walk right out in the field and bear witness to any step in our procedure if they so choose. Not to mention everything tastes like home. I fell in love with my first taste of share. It became an event and an exercise in creativity. I am proud to say that mealtime became a far more beautiful and healthy occasion, accompanied by previously missing taste texture and flavor. You should also know that I have lost real weight by eating this way. I feel great, I have much more energy, and I look better than I have in a long time. However, what has really driven my total appreciation home is working in the field. I sit in real dirt; I put my hands in it, I smell it. I hear the birds around me, some of them swooping in close enough for me to feel the wind from their wings. I feel the weather on my skin and in my hair. And I work. Unfortunately, I have the disposition of an experienced retail person and all too often I get stuck in the store selling food to our customers. But on the days that I can, I have gone into the field and worked with an incredible group of Women! Terry’s is 80% women employed, hard work and all. And it is hard. I have never worked this hard in my life! We plant and harvest everything by hand, and do a great deal in an old fashioned way that takes more time. I can often get up from the ground after crawling for what felt like a mile and wish I was a little less than thirty, but the fruits of my labor have also never tasted so good. This is the food of our heritage. This is the food of our culture. And it is the food that has brought me back to my health. Here’s to being Locavore! SSW
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www.southsoundwoman.com | June/July 2009
Golf Tournament By Hillary Joseph I had a bit of a shock. I was talking with a friend who works closely with the Susan G. Koman Foundation and I asked about the number of people diagnosed with breast cancer each year. The reply dropped my jaw. 4400 persons (it affects both men and women, though the numbers are higher for women) will be diagnosed in Washington. 770 persons in Washington will die from breast cancer this year. Washington is #3 in the nation for reported breast cancer diagnosis. I was stopped in my tracks. Much needs to be done to eradicate this disease and the Susan G. Koman Foundation is working hard towards that end. The TLC Golfers and the Delphi Ladies League are also working hard to help. This year they are hosting TWO special golfing events with all profits going to Susan G. Koman Foundation. The first event is a 9 hole tournament at Delphi Golf Course @ 6340 Neylon Dr. SW in Olympia on Thursday, July 9th. The $40 fee includes goodie bag, golf and refreshments. This event is open to all skill levels and will host a silent auction and raffle. The second event will be an 18 hole tournament held at Capital City Golf Course at 5225 Yelm Highway in Olympia on August 1st. This event is $75 and includes a goodie bag, cart, a round of golf and BBQ. Open to all skill levels, this event will also host a silent auction and raffle. The profits from these two events will stay here in western Washington to help those in need with 75% of it going to 16 counties to help with diagnosis, treatment and support. 25% will go to research. This is the fifth year these ladies have hosted a golf tournament to support the Susan G. Koman Foundation starting with their first contribution of $200. Last year they proudly sent their support of $13,000! This year the plan is to have lots players having fun and more businesses supporting with executive hole sponsorships, monetary and product donations. We invite anyone who has been touched by this devastating disease to come and fight back by having fun playing golf, enjoying good food and supporting the raffles and silent auctions. Deadline for registration for the 9 hole is July 1st; for the 18 is July 15th. SSW
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www.southsoundwoman.com | June/July 2009
Summerples Sta
Turquoise Stone Necklace by Bohm $50.00
Long Turquoise Necklace
By Meredith Mortensen
by Bohm $60.00
Barbeques. Weddings. Baseball games. The activities of summer are here. And with our social calendar filling up – shouldn’t our closets be too? After all, we’ve put up with the rain all year. Don’t we deserve to indulge ourselves in some open-toed fun and sleeveless excitement? But before you head to the shops in search of the perfect outfit, there are a few must haves to include on your shopping list. These items will have you sizzling in style – whatever the occasion.
Dresses - 2009 is the year of the dress. And summer is the perfect season to flaunt them. Not only can dresses be worn to any occasion - but it’s the most problem-solving of garments. Your dress can be the star of the show. Or it can have a parallel life - coupled with pants or jeans. Look for clean, classic lines for work. Fun, flirty dresses for barbecues. And for that upcoming wedding – knock ‘em dead with a glamorous gown.
Hats - From being a stylish accessory to saving your skin from the sun - hats are a necessity in the summer wardrobe. They even keep us dry when the rain falls. And in our unpredictable northwest weather, that’s a good thing. So what’s your hat style? Are you a sporty, baseball cap type of gal? Or a beach-brimming babe? Whatever you prefer, grab your hat and go!
Taupe Cami
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Chocolate Straw Hat Ribbon Bucket Hat
Flip Flops - With boots being the winter staple in the northwest, it’s
refreshing to finally be able to done summer footwear. And nothing is more comfortable than flip flops. Plus, we all need a good excuse to get a pedicure. Flip flops are the definitive summer shoe. They go with everything and yes, you can even wear them with dresses. Look for fun embellished flip flops or ones in metallic tones for dressy occasions. For casual affairs, stick with basic colors or neutrals.
Summer Scarves - We’ve seen celebrities wear them. Now is your chance to step up your style with a trend that is here to stay. For that overcast day or breezy afternoon, pack a summer scarf. It’s functional, but takes your look to a new stylish level. It’s an easy way to incorporate color to your outfit or just dress like a trendsetter. SSW
Meredith Mortensen turned her love of fashion into a career as a personal and commercial stylist and launched Styled Northwest. She teaches her clients how to market themselves through clothing and writes style articles for local publications. Visit her online at stylednw.com.
$28.00
in Denim by Jeannie Simmon
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Jewelry - Brilliant bangles. Nostalgic necklaces. Elegant earrings. Jewelry can make an old look new again. And what better time to freshen up our look than summer. The key to summertime jewelry is to punch it up with color. And don’t be afraid to mix and match. Creativity is a key to good fashion.
Tank Tops - Like Michelle Obama, you have the right to bare arms. So embrace it! In floral prints or even a gentle neutral. Basic ribbed tanks are just the ticket for beach outings or a walk on the waterfront. Tank tops go with everything from jeans to skirts, so start weaving them into your summer wardrobe rotation.
with shell buttons by Jeannie Simmon
Floral Cami by Flo Sport
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Floral Scarves by Jeannie Simmon
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www.southsoundwoman.com | June/July 2009
11
Alternative Energy By Elizabeth Dianne Imagine waking up each morning knowing that the shower you take, the laundry you dry, the coffee and toast you make are all done with clean power produced at your home. And imagine paying much less each month for your power bill, getting a check in the mail for your investment, increased equity in your home and a significant break from the IRS on your taxes. If you want to start ‘greening’ your own home and wonder where to put your energy, look at the sun for the greatest impact to mitigate global warming and save you money. According to the EPA, buildings in the US account for 68% of total electricity consumption and 38% of the carbon dioxide emissions. Below are a few ideas that can make a global impact and help your bottom line.
Solar PV Panels
Daylighting
Why not convert an abundant, clean, inexhaustible source of energy into power? The PV (photovoltaic) system turns light into electricity or photons into voltage. And there are plenty of those photons passing through the abundant grey clouds of the Pacific Northwest. Additionally, when you invest in solar, you can deduct 30% of the cost of the solar energy system from your federal taxes. And new for 2009, there is no limit to how much you can deduct. What other investment earns you a 30% return in its first year? Consultation with a solar expert will also pay for itself. Kirk Haffner of South Sound Solar in Olympia explains: “We measure your building site for solar potential. We accurately calculate how well a solar system will perform at this location. We inspect your home to ensure the roof, framing, electrical, plumbing, etc. are satisfactory. We review the home design and layout to optimize the route from the solar to the home systems.” Kirk adds, “Even though many of my customers talk about costs, payback, clean energy and sustainable communities, they often point to the real reason why they are making the decision to install solar−their children and grandchildren.” In the near future, all of us can be generating energy from our rooftops.
Daylighting is the term used by architects for bringing the right amount of daylight into an interior space in order to enhance the quality of light and reduce electricity. Consultation with a designer or architect is a wise approach to maximize your options. According to Elizabeth Diane of Lucid 9 Design, the placement of windows in combination with appropriately sized overhangs, landscaping trees and sun shades can eliminate the need for air-conditioning in the northwest, while allowing natural light to brighten your rooms, with eliminates the need for lighting during the daylight hours. A simple retrofit for existing homes and rooms without windows are tubular daylighting devices such as a Solatube. These roof-to-ceiling tubes capture the sun’s light and directs it into the room, casting a full spectrum light to enhance your interior environment.
Solar Hot Water Systems
For almost everyone in the US, the energy to heat water for household use is typically 20 to 40% of our total power bill. It becomes clear when you think about showers, baths, dishwashers and laundry coming from a tank that is continually fueled to keep a hot temperature. Using the energy of the sun, you can greatly reduce the amount of electricity or natural gas it takes to heat up that cold water and keep it warm for your next shower. On average, you can expect solar hot water to provide 60 to 70% of your annual hot water needs, according to Kirk Haffner. A tankless hot water heater retrofitted to replace or supplement your hot water heater is an additional way to reduce energy usage.
12
Passive Solar Design
Making a comeback from the 70s with a mainstream approach is home design that allows the sun to keep your house warmer in the winter and cooler in the summer. Passive solar design allows the sun to heat an interior thermal mass, such as tile or concrete, capturing the heat and radiating it into the house at night as temperatures drop. Careful analysis is made to shade the home from hot summer sun and allow for natural cooling. This can lower your annual heating and cooling bill by 20 to 40%.
www.southsoundwoman.com | June/July 2009
More to Consider Other sources of alternative energy for the home are on the rise and becoming more affordable. Geothermal is a system that uses the earth’s constant ambient temperature (or in some parts of the country, tapping into heat reservoirs below ground) to keep air at a comfortable and consistent temperature. And in some areas, wind is a great way to produce extra power. The most efficient devices use elegantly-designed to produce power even with a just a little wind. An important aspect of any alternative energy system is looking at the efficiency of the entire system. If you have a leaky house from poor or deteriorated insulation, substantial energy savings are made by installing good insulation. There are local businesses that use infrared photography to determine where your home is losing heat. It makes the most sense to address a heat-leaky home as a first step to reduce power consumption. Blowin environmentally friendly insulation is an inexpensive way to fill the gaps. Now imagine sipping a cup of tea heated by the sun and hearing on the morning news that you and people like you have made a difference in reducing pollutants and global warming. Your choice supports more innovation in renewable energy so that the norm is inexpensive, abundant, clean energy for everyone and most homes are producing at least as much or more power than they consume, resulting in net-zero energy homes. It would be a beautiful new day. SSW
Green Living A Guide To Sound In The South
LIC ATI ON SPE CIA L PUB 9 SPR ING 200
cominG June 2009
d Wom • Sout h Soun SUM MER 2008
.Sou thSo an • www
und Wom an.c
om
A Guide to Green livinG in the South Sound Nearly 40% of Americans buy organic products and make environmentally beneficial choices in every aspect of their daily living. Yet, large majorities of people who identify themselves as environmentally conscious today have a limited understanding of how to actually make informed green choices and find resources in the South Sound.
South Sound Green Living features the latest information on earth-friendly living, environmental issues, product reviews and lifestyle highlights.
viSit uS online And requeSt your copy todAy! Brought to you by: Located parallel to I-5 on the west side between 38th Street and 48th Street in Tacoma. Shopping Line® 253.475.4565.
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f o c u s i n 14
www.southsoundwoman.com | June/July 2009
Dr. Dee Tadlock By Kennedy Dr. Dee Tadlock’s philosophy is, “If you follow your passion, everything will fall into place and help you along on your journey.” Though her journey has taken many twists and turns, it has always been guided by her passion. What was to become her life’s work began as she was completing her Ph. D. and her son was entering first grade. “He was a social and bright child with a highly developed vocabulary. We had no concerns about his ability to do well. However, after several months, it became clear that he had a reading problem.” She went on to say, “My first reaction was shock. That was supposed to happen to other people’s children, not mine. My second reaction: ‘Isn’t he lucky to have a reading specialist for a mom?’ How naïve I was!” The family crisis brought on by her son’s significant reading problem led to more than 20 years of research and work with struggling readers of all ages. The journey began with her determination to help her son learn to read. “For the next three years, university and city libraries became my cocoon. I wasn’t searching for a new way to teach reading. Rather, I sought understanding about the brain and the fundamental processes that must be involved in the act of reading. I found myself having to synthesize information from many different fields,” she said. Those fields included linguistics, language acquisition theory, information theory, communication theory, cognitive psychology, neurobiology and neuropsychology. Two questions guided her research: 1. How does the brain learn a process? 2. What does the brain do when it is reading well? At the end of three years, she emerged from her cocoon, ready to apply new ideas and new thinking to help her son, who was then in his second year of third grade, feeling demoralized and defeated. “The new ideas constituted a complete shift in thinking about what is required for every child to become an excellent reader,” Tadlock said. “I hoped for slow but steady improvement. Rather, in just three months, my son and I celebrated the total elimination of his reading problem!” This shift in thinking about what it took to become an accomplished reader led to formation of the three main tenets of Tadlock’s work: 1. Reading problems are caused when a person builds an incorrect neural network to guide the process of reading. The only way to eliminate a reading problem is to compel the brain to re-model the network; 2. Process learning operates primarily implicitly, below the level of consciousness. Therefore, processes like reading cannot be explicitly taught. Instead, an environment must be constructed that will compel the brain to figure out the process; 3. The main event of reading is not word identification; it is anticipating the author’s message. This new, some might say revolutionary, way of thinking helped her son accomplish in three months what he had been unable to accomplish in four years. www.southsoundwoman.com | June/July 2009
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“If you follow your passion, everything will fall into place and help you along on your journey.” — Dr. Dee Tadlock
“We were successful, not because I taught my son a set of skills, but because I understood that, in the right environment, my son had to figure out for himself the complex process of passage reading. My job was to provide him with the right environment as well as gentle, subtle guidance to help him get the job done,” she said. Her passion for helping struggling readers and non-readers then led to the next step in her journey. An experienced and accomplished teacher, she took her work into the classroom. Based on her success with her son, Tadlock tested her methodology with students and adults at every level – elementary, middle school, high school, community college and work-place adults. Now her challenge to herself was how to get this new method of learning to read out to help as many others as possible. She did not want other children and their families to experience the emotional trauma she and her son went through. Her passion to broaden and expand the reach and scope of her work led her to start her own business, although she had no business background or experience. Not to worry. In keeping with her philosophy, everything fell into place and helped her along on her journey. To begin with, Simpson Timber Company in Shelton was looking for a results-oriented work-place literacy program for its employees and heard about Tadlock’s work at Yakima Valley College. The pilot
program she was then hired to run for the Simpson Company was “an amazing success” and beat all expectations. While working with Simpson, she met and married her husband Lee Gilles who has a Master’s in Business Administration from Stanford University and knew all about starting a business. Together they founded Read Right Systems, Inc. in Shelton. She chose the name, Tadlock says, because “Read Right means to change the brain from reading wrong to reading right.” In the 25 years since the company was born, Read Right has been successfully implemented in more than 461 school and workforce projects in 45 states, China and Canada. Approximately 65,000 students have received more than 2 million hours of instruction, resulting in one year’s growth in reading for every 12 to 14 hours of tutoring. (Department of Labor statistics indicate one year’s growth in reading for every100 hours of tutoring.) To get her message out to parents as well as students, in 2005 Tadlock published Read Right! Coaching Your Child to Excellence in Reading. Her message to parents, after helping her own child learn to read is, “Don’t get sucked into thinking something is wrong with your child, the teacher, the school, the family. The brain is an amazing learning machine. Almost anyone can learn to read in the right environment.” What does the future hold for the founder of Read Right? “Our mission is to change the way the world thinks about reading. Get kids reading right in the first place. Create an educational system in which no child has a reading problem. The most effective thing we can do to help kids who are struggling in school is to eliminate their reading problems.” And the son with the reading problem? His story has come full circle. He now plays an important role in the company that was founded to share the discoveries made by his mother to help him all those years ago. SSW For more information, contact Read Right at 360-427-9440 or readright.com.
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By
Social Media is the new place to be to grow your business. And most social media is free, so lots of businesses are jumping on this particular bandwagon. And using social media, also called Web 2.0 is one of the best ways to connect with both current and potential customers and create strong and trusted connections. Web 2.0 or social media is called that because it’s interactive, unlike Web 1.0 “static” webpages, which are not much more than online brochures. But, if you don’t have a strategy, you can find yourself out there in cyberspace wondering: “Should I join Facebook?” “If so, what should I talk about (and not talk about)?” “Why Twitter? It’s looks just silly.” Having a strategy is imperative for any marketing, but many business owners find themselves out using social media without one, simply because they really don’t know where to begin to create one. Having some guidance is critical. So here are four things to consider before heading out to do all this free connecting with your customers or clients.
1. Narrow your target market
This is the number one way to grow your business and it’s completely counterintuitive. Choose one issue that one part of your customer/client base is dealing with and write to only that issue for that group for as long as it takes to bring you to page one of Google. Think of it like this. If you list as “chiropractor,” you’ll be buried somewhere in the more than one million sites that are chiropractor. If you start adding tags and key words to your sites about turning breech babies or specify low-back pain, and ways to deal with it, you will begin to move up in Google ranking. If you start a blog, create a few social network profiles, and write some articles, all of which you speak about lowback pain, or how to deal with breech babies and how to get them turned naturally, then you will soon be on the top half of the first page. Would you rather be #33 of 1,430,000 sites or #3 of 2,256 sties? The first will get you no business. The second will get you lots. That’s the critical reason to target your market, when marketing online.
3. Key words and tags are it
To get those folks to your sites, you use key words and tags. These are those phrases that people use to find your products and services. When you write on your blog, you get to add tags. You can add keywords and tags to articles your write. You can use these keywords and tags in your status updates as you point people to your blog posts and articles. You can even - gasp - Twitter about all this.
4. Get some support!
Getting someone who understands social media, how they fit together, and can be used effectively (and efficiently) is critical. And it can save you so much time if you chose to get some support at the beginning of creating a campaign rather than half-way through. And getting on to social media in the next couple of months will propel your business faster than you might guess, and certainly faster than using just off line methods or “static” webpages. SSW
2. Know your target market
Off line, you put in an ad, or create a brochure based on what your business does or sells. On-line, people may be looking for a chiropractor, but more likely, they’re looking for an answer to a particular problem - the low back pain, or turning a breech baby naturally, that we used as an example of above, both of which a chiropractor can help with, but they won’t find if the chiropractor hasn’t directly addressed that issue in their web site. So you have to think like a customer - what problems do they have and what key words are they using to look for it on line. Then, you can write to those issues, and your audience can find you more easily.
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www.southsoundwoman.com | June/July 2009
Janet Ott is a Business and Financial Coach, currently specializing in helping small business owners maximize their presence on the web using social media. After studying the various aspects of Web 2.0, she saw how it all fit together and could be coordinated into a seamless whole that drove online directly to your business
• DSWA •
Nancy J. LaPointe Financial Services An office of MetLife
By Jan Ott
Are you a direct seller? Do you have a good or service you go directly to your target market to sell? Ever feel all alone out there? Do you have questions about any aspect of your business you wish you knew where to the get the answers to? Are you an independent distributor or consultant doing everything your company has suggested and it’s just not going well yet? You might want to check out the Direct Selling Women’s Alliance (DSWA). The DSWA was created for direct selling women (and enlightened men!) by Nikki Keohoho and her daughter Grace to support every aspect of direct selling. Though a women’s alliance by dint of the numbers of direct sellers who are women (well over 80% in America, even higher in Australia and New Zealand), anyone is welcome. The DSWA started as an association, but has since created alliances with many companies who support direct selling, from companies that have created tax software specifically for direct sellers to high tech rich media companies that help direct sellers get the word out on the internet, and many other types of companies in support of direct sellers. Joining the DSWA gives access to dozens of articles on nearly everything: money matters, personal development, booking, leadership, selling, technology, sponsoring and more. They’ve got a coaching program developed specifically for direct sellers called Principle Centered Coaching. They work with tax advisors who have been in the industry, and the folks who developed much of the technology for direct sellers have been in the industry as well, as have their coaches and trainers. Their web site has over 400 archived tele-classes to listen to and lists local chapters and contact information. Joining a local chapter is more than just a way to get inspired and get training. It’s also a great way to find other great products and services. The DSWA does not allow crossrecruiting. At the national meeting, there were several companies I had not yet heard of and was thrilled to find. Nikki suggests that spending just $100/month with direct sellers rather than at the store stimulates the economy of families and the nation alike – to the tune of millions of dollars. When you realize that buying direct supports so many families, supporting direct sellers just makes sense. And seeing what the extra money can do in one’s own family, becoming a direct seller and getting support from the one group whose sole purpose is to support your business also just makes sense. Check out the DSWA! You’ll be glad you did. www.dswa.org
Soup to Nuts You Want to Sustain your Success Comprehensive Planning with Your Planner Coordinating your activities to complete your goals Nancy J. LaPointe, Financial Services Representative Senior Financial Planner 6957 Littlerock Rd SW Ste. B Tumwater, WA 98512 www.nlapointe.com nlapointe1@metlife.com THE POINT IS YOU (360) 402-3200 with offices in Tumwater and Tacoma Metropolitan Life Insurance Co. (MLIC), New York, NY 10166. Securities products and investment advisory services offered by MetLife Securities, Inc. (MSI) (member FINRA/SIPC) and registered investment advisor. MLIC and MSI are MetLife companies. L0209017186[exp0210][WA]
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Vacations Pacific beach close to home
By Michele McGehee
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www.southsoundwoman.com | June/July 2009
There are few places that allow you to just ‘be’, free from the hustle and bustle of the city and free from schedules and commitments. When I talked with Stephanie Range, owner of Pacific Beach & Beyond, I was curious to learn more about the lifestyle of beach living. I decided to investigate the story for our vacations close to home feature for this issue. Stephanie Rangel of Pacific Beach & Beyond explains, “Pacific Beach is a community that really cares about each other and our visitors. When we arrived from Sacramento, we knew we found our new home. The town was small and we were welcomed with open arms.” And this is how I felt on my weekend away. Seventeen miles north of Ocean Shores, Pacific Beach provides visitors a chance to just be and a place to call home for a weekend or more. It is a small coastal town that provides a chance to step back in time and slow down your pace. The quaint cottages, beachfront homes, and cliff hugging hotels reminded me of Maine villages I explored 25 years ago. From first glance, you might feel that Pacific Beach doesn’t have much to offer. But if you look closer, you will find a myriad of options for relaxing and connecting with the locals. Stephanie is passionate about her home town. Pacific Beach & Beyond provides rental properties throughout Pacific Beach and Moclips. “We like to give our clients an experience of a lifetime, enjoying an authentic beach community that encourages relaxation and provides a sense of small town connection.” When I met her, her enthusiasm and commitment to her community was clearly apparent. She encouraged us to explore the town during our stay. We picked up the keys and headed to our accomodations. Our cottage, The Coastal Nest, was just up the street and within walking distance to the town and beach. As promised, the interior was decorated with the colors of the seascape: pale greens, smoky blues and sandy tans. From the moment we unlocked the door, I felt the stress of the week just fade away. A gift basket was waiting us and soft music from the local radio station filled the air. I felt like we had come home. The experience that Stephanie provided was exceptional.
I finally made an effort to venture out of my serene environment. As I walked towards town, I watched the ocean waves in the background. The beach was calling. There is easy beach access from the center of town and the beach is spectacular. During the summer months, cars are not allowed on this stretch of beach, so you have the opportunity to walk and beachcomb the untouched sand. People are free to fly kites, children are safe playing in the sand and water and people can walk their dogs without worrying about car traffic. For those who enjoying driving on the beach, there is car access about 1 mile north of town. There you can drive your car, bring coolers and enjoy an extended day on the beach without worries.
Dining
For a small town, Pacific Beach and the area has a variety of dining experience to choose from. For the best burger on the beach and wonderful milkshakes, visit The Falcon’s Nest, located at the entrance of the town across from the school. As promised, they had a wonderful burger and yes, I also splurged for a milkshake. Now that is living on the beach! They also offer homemade pizzas, fish and chips and salmon burgers. Paddies Perch is a steak and seafood restaurant across the street. They have the best pie in town! Like all establishments in Pacific Beach, the attire is casual but the food is exceptional. They offer breakfast, lunch and dinner. Ocean Crest, which is up the street towards Moclips, is a beautiful resort perched on the bluffs overlooking the Pacific Ocean. They have a restaurant on the premises and it is considered 5-star dining, featuring the freshest local ingredients and the best Northwest wines. Again, the attire is casual but experience is extraordinary. Dinner reservations are highly recommended. The Windjammer is located at the Pacific Beach Resort and Conference Center. They offer family-friendly dining for breakfast, lunch and dinner. With all the options for dining, I wish we could have stayed a week to try them all. It provides a good excuse to go back soon!
Shopping
In the central part of town, there is a little café, a shop that sells the most wonderful homemade fudge. From your standard chocolate fudge to the creamsicle fudge, (which was my favorite) it was a real treat. They also make the most wonderful cinnamon buns, croissants and yes, a fresh cup of espresso if you need a pick-me-up. Stop in for your morning coffee and some fresh baked pastries to start your day. During our weekend stay, we had the pleasure of going to Nancyanne’s Attic who was having a yard sale of sorts. I sat on the chairs scattered on the small boardwalk around a cluster of businesses and watched the locals and tourists shop. The shopkeeper was friendly and welcoming and the pace was slow. I told my husband that it felt good to just sit and watch and ‘be’. I heard rumor they are going to plan concerts on the boardwalk. Down the street, there is a wonderful kite store. What beachside community doesn’t have a kite store? The owner is more than ready to guide you in finding the right kite for your needs. As you continue down Main Street, the 59 Main has a variety of beach decorations, unique kitchen gifts, candles, lotions and jewelry. Behind the gift shop, you can sip a cup of espresso, have a bowl of soup and enjoy the ocean waves from a distance. Don’t miss the Wacky Warehouse in the center of town. I was told that the owner wears a formal coat on Fridays! The store has a little bit of everything. Up the hills at the Pacific Beach Conference Center, there is a small gift shop that is worth the walk. And of course, if you really want to shop, Ocean Shores is a hop, skip and a jump away.
Accommodations
There are many options for accommodations in the area. Of course, my experience with Pacific Beach & Beyond properties worked well for my family. With the feel of home, the wonderful accommodations and the first class service, I would highly recommend calling Stephanie to see what she has available. Visit her website at www. pacificbeachandbeyond.com for more information on the homes and cottages she has available. Other options are Beach Avenue Bed and Breakfast, Ocean Crest Resort, Pacific Beach Inn, Sand Dollar Inn & Cottages and private properties (just to name a few) scattered throughout the area. You can visit our website for additional information and resources.
www.southsoundwoman.com | June/July 2009
21
day trips
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If you are in the mood for a little adventure, you have a lot of options. Just south of Pacific Beach, Ocean Shores is the #2 tourist destination in western Washington, following Seattle. With go carts, shopping, golf and beach activities, large resorts and rental homes, you can explore a larger coastal community with all the amenities. The North Beach Museum is worth a stop. Though small, it is fascinating to see the history of the region. You can find the museum just north of town on the road to Moclips and the staff are ready to share the history of the area. As a history buff, it is fun to see the old pictures of the settlers in the area. It really does bring you back to a different time. Lake Quinault is an hourâ&#x20AC;&#x2122;s drive from Pacific Beach. With some of the best hiking in the Olympic National Forest, you can spend a day exploring the rain forest. Donâ&#x20AC;&#x2122;t miss the loop drive around the lake. Though the road was washed out in our heavy rains, the bridge still stands, allowing the visitors to experience the beauty of the great outdoors. Donâ&#x20AC;&#x2122;t miss the Lake Quinault Lodge, a landmark on the shores of beautiful Lake Quinault. . For more information on Quinault Lodge and the surrounding area, visit our website. My vacations close to home is now over. I look back at my experience and I have found a new found appreciation for the small town life. With the ocean in their own backyard, a pride that goes beyond most communities and the slow pace of an ocean retreat, I canâ&#x20AC;&#x2122;t wait to return. I canâ&#x20AC;&#x2122;t wait until next time.
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LIving Well
How to Easily and Effectively Increase Energy Levels By The work week can truly be exhausting. By the time Friday arrives, the taxing nature of work can really take its toll. Oftentimes, that toll manifests itself in a number of ways. Whether you grow easily aggravated or simply struggle to maintain your energy as the week wears on, chances are you feel somewhat deflated by the end of the work week. While it might seem as though you need to make some drastic changes in order to recoup your once vibrant energy, for most people thatâ&#x20AC;&#x2122;s not the case at all. In fact, several easy to instill lifestyle changes can help you regain your energy levels and head into the weekend rejuvenated instead of put through the ringer. â&#x20AC;˘ Turn the lights and television off when you sleep. Keeping the lights on or falling asleep to the television interrupts quality sleep,
www.southsoundwoman.com | June/July 2009
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LIVING WELL
Something as simple as using the treadmill for 20 minutes per day can help to drastically increase energy levels, paying dividends at the end of the week. whether you know it or not. Lights on while sleeping hinders melatonin secretion, essentially throwing your body off track and forcing it to reset. This can negatively impact your energy levels when it comes time to get out of bed. In addition to turning the lights and television off, try and make your bedroom as dark as possible when you go to sleep. This will encourage a sounder sleep and could help increase energy levels as a result. • Don’t eat big meals at night. The digestive system is most active during the daytime, which enables the body to use food for energy much more effectively. If you’re going to be eating a large meal, it’s best to do so during the daytime. When you eat a big meal at night, the digestive system is slowing down at that point and it is much more difficult to digest food and convert it to energy. • Stretch regularly. Even if you’re not an exercise enthusiast, stretching can be beneficial to your energy levels. That’s because stretching helps to maintain blood flow by reducing clogging of the arteries. The more freely blood flows, the more energy you’re likely to have. • Emphasize cardiovascular activities and exercise. Many people aren’t fond of going to the gym. However, achieving optimal fitness doesn’t have to involve a gym membership. Cardiovascular exercise, which can include walking, jogging, using the treadmill, etc., helps to lower blood pressure, decrease body fat and reduce cholesterol among other benefits. Each of those things can do wonders for your energy levels. While you might initially struggle to muster up the energy to include regular cardiovascular exercise in your daily routine, once you begin you’ll find it gets easier as you go. That’s because it’s working, increasing your energy levels. In addition, spending some time away from home or work while you walk, jog or even use the treadmill can prove a valuable source of relieving stress. SSW
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Exploring Types of
Tea is a beverage that is presumed to offer all types of health benefits. Due to its antioxidant properties it is purported to help prevent cancer, reduce hypertension and boost the immune system.While green tea has been touted as the wonder tea of choice for several years, many experts say that drinking any type of tea can provide health benefits. The types of tea, whether white, green, black, or oolong, vary only in the way they are processed or grown. All tea comes from the same plant: Camellia sinensis.What Determines Type of Tea?Fermentation, also known as oxidation, or the exposure of tea leaves to oxygen, is what determines its color and classification. Green tea is made from tea leaves that are not fermented. They may only be withered in hot air and quickly steamed or pan-fried. Black tea is made from leaves that have been fully oxidized for a strict amount of minutes until they turn a dark color. Oolong tea falls somewhere in between with a semi-oxidation process that produces a reddish color and a flowery taste. White tea, which has been enjoyed since the Ming Dynasty in China, is a relatively new
tea
addition in North America. As such, many people aren’t very familiar with white tea and how it is created. White tea is made from immature tea leaves on tea bushes where the buds have yet to open. The tea gets its “white” name from the color of a downy fuzz that covers the unopened buds. Varieties of white tea are made from a certain ratio of tea leaves to buds. Also, white tea undergoes even less processing than other types of tea. The leaves are often just steamed instead of any oxidation fermentation process being used. White tea presents a sweet, silky, and what many people say is a “less grassy” taste than green tea.What Tea is Best? There are mixed views on the health benefits of different types of tea, and which actually has an advantage over another type. There is reason to believe that since white tea is as close to the natural state of the plant, and because it contains more polyphenols it would subsequently be better for you. However, one first has to understand the chemistry behind tea leaf fermentation and the substances in the tea leaves to make
a determination. According to About.com, and Jane Higdon, Ph.D. a LPI Research Associate, fresh tea leaves are rich in polyphenolic compounds known as catechins. When tea leaves are intentionally broken or rolled during processing, catechins become oxidized through the action of polyphenol oxidase enzymes present in the tea leaves. The oxidation of catechins, known as fermentation in the tea industry, causes them to polymerize and to form larger, more complex polyphenols known as theaflavins and thearubigins. In simple terms, the more tea is processed, catechins go down as theaflavins and thearubigins go up.Because theaflavins and thearubigins are created from catechins, and all are effective antioxidants, many experts say any tea can provide health benefits. Research is ongoing into the efficacy of tea for optimal health and helping many common conditions. For those who tolerate a moderate amount of caffeine in their daily diet, tea can be an advantage providing moderate health benefits. SSW
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Trim Some Fat From Your Daily Diet By
Eating healthy is a goal for many people. Regardless of a person’s age, the trend toward adopting a more healthy lifestyle is here to stay, and it often begins with altering our diets. But what are some ways we can tinker with our diets without having to completely remove the foods we love? Fortunately, there are several easy ways to trim some fat from a daily diet without having to say goodbye to our favorite foods. You can still eat meat, just choose wisely. Lots of people, particularly when they get a little older, are quick to assume a diet void of red meat is a healthy diet. However, red meat can still be enjoyed, but it’s best to choose extra-lean cuts of red meat and to eat meat in moderation. Even when you purchase extra-lean cuts, it’s still a good idea to trim all visible fat from both meat and poultry. Supplement soups without adding fat. Particularly in the colder months, soup is an appetizer and even an entree of choice. However, garnishing soups with bacon, high-fat creams or fried croutons can make an otherwise healthy soup a lot less so. In lieu of the traditional garnishes, choose enhancements like fresh herbs or salad leaves. They’ll add extra flavor but won’t add any fat. Use marmalade or jam instead of butter. Fat can be trimmed from your morning breakfast as well. Instead of buttering your muffin or toast, choose healthier options such marmalade or jam. It’s also a good idea to avoid adding butter to snacks.
Make desserts healthier as well. Eating healthier doesn’t have to involve deserting dessert either. Desserts can still be enjoyed by just changing some ingredients. For example, fat can be reduced in most cake recipes simply by cutting the amount of butter in the recipe. Use half the amount of recommended butter, and replace the other half with a dried fruit puree, which can be purchased at most grocery stores. The cake will stay just as delicious and you’ll be able to enjoy it, confident that it’s better for you. Use egg whites instead of whole eggs. Most cooking recipes include whole eggs. However, replace whole eggs with egg whites, which have no fat and can be whisked into most recipes. You won’t notice a difference in the taste, but you’ll be healthier for having made the change. SSW
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When your thinking about a landscape design for your outdoor space, here’s how a pro can help By Michele McGehee
H
ome improvement trends show that outdoor spaces, such as outdoor kitchens, arbors, water features, patios, paths, decks, and driveways continue to be just as important to market appeal and value as gourmet kitchens and luxury bathrooms. In fact, Smart Money magazine estimates that landscaping and “hardscaping” can increase home values by as much as 15 percent. If you are ready to make the plunge into outdoor living space or a yard remodel, where is the best place to start? John Sullivan of Olympic Landscape and Irrigation Company suggests, “Start with a solid design that holds up to the rules of good landscape design. The design is essential in creating the yard of your dreams and it provides a road map to your success.” Professional designers spend every working day solving problems most of us only face once or twice a lifetime – no wonder they have better design ideas that we do! You will spend some money up front on a plan, but if the designers are good, you’ll get it right the first time, and it saves money in the end. With the right design, you have the opportunity to visualize your ideas and make sure it is going to work before you start digging, which can save you time and money! Similar to kitchen design, landscape design is about making it all work. With covered areas, outdoor structures like built in kitchens and fireplaces, it is an extension of our living space and should fit into the overall design of the house. With over 35 years of landscape experience, Olympic Landscape can help you come up with the plans that meet your needs. John continues, “The right design is well thought out and takes into consideration the lifestyle of the home owners, the current landscape, the goals of the project and the budget.” When the plans are completed, the designer can provide rough budget figures for the different aspects of the site. Site prep, water features, arbors, decks and patios are broken out so that customer can make decisions. For example, you might want a slate patio, but going with a brick patio can save a lot of money. Olympic Landscape can do projects in phases as well. If it is a large project, completing a portion of the site allows the customer to get a feel of the project before continuing. If there are budget constraints, the customer can pick and choose, allowing for change before construction has started. “Our job is to present what can be done and they can help the customer decide how to proceed,” Neil Heidman explains. Once you have a design finalized, it is time to do the ‘dirty’ work. For the do-it yourselfer, you are now set with a professional design and you can see the road ahead. You can take your designs into nurseries and lumber stores and know exactly what you need to get the job done. If you need construction help, Olympic Landscape can help make your plans come to life. With a professional and dedicated staff, they can help you with site prep, stone work, arbors, walkways and patios, pulling from local businesses and resources to get the job done. The crew takes pride in their creative abilities and work together with the designer to create the complete vision. “It is very enjoyable to work with a customer who gets excited. We build relationships and work with generations of families,” explains John. www.southsoundwoman.com | June/July 2009
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LIFESTYLES Olympic Landscape is naturally green and very proud of it. They reuse as much material as possible and keep plants that fit into the new design. If it does require removal, they have their own ‘recycling’ area that creates composting for their customers and recycle products that can be used in other environments. They consider every aspect of the environment and make sure that they have the least impact as possible. In addition to landscape design and installation, Olympic Landscape installs sprinkler systems. Sprinkler system can help with water usage and uniformity for water conservation and with a good sprinkler system, every sprinkle makes sense and has a purpose in the overall health of the landscape and lawn.
Olympic Landscape & Irrigation Co.
4310 70th Avenue East #A, Fife, WA 98424 olympiclandscape.com “Our main goal besides meeting the home owner’s requirements as a landscape company is to design something that is architecturally pleasing and sound. So when you see it, it makes you feel good. The lines hold together and as it grows together, you have year round color and special focal points. It is bringing it together into the architecturally pleasing and technically correct landscape,” explains Neil. “We really enjoy working with our customers who have appreciation and excitement for outdoor space,” explains John. Olympic Landscape and Design is here to help you create the yard of your dreams. Give them a call for a free consultation. SSW
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www.southsoundwoman.com | June/July 2009
LIFESTYLES
Learning to Care for Yourself
as a Caregiver By
According to the Centers for Disease Control and Prevention (CDC), there are more than 53 million caregivers across the United States. Those caregivers provide care and help for persons of all ages who either have disabilities or chronic illnesses. Though those numbers might come as a surprise, they should also provide both a source of comfort and concern. What’s comforting about those numbers is that caregivers know they’re not alone -- that there are many people who share similar responsibilities. That’s especially valuable because of the often isolating and depressing nature of being the sole provider of care for a sick or incapacitated loved one. However, where those figures are disconcerting is the possibly negative effects that caregiving can have on a caregiver’s health. In a 2004 study from the National Alliance for Caregiving and the AARP, persons who provided the most intense caregiving reported substantially poorer health than caregivers whose responsibilities were less intense. What that study indicates is that the most intense caregivers are putting themselves at a great risk for their own failing health. That reality heightens the need for primary caregivers to look out for themselves as well. The National Family Caregivers Association, an advocacy group for caregivers across the country, offers these tips for family caregivers, be they primary caregivers or those just moderately involved in caring for a sick or incapacitated loved one.
• Beware of the signs of depression
Simply being around a sick loved one can be cause enough for feelings of depression. Being the primary caregiver for such a person only increases the risk. Caregivers should be on the lookout for the warning signs of depression, and don’t delay seeing a professional for help. To learn more about depression, visit www.depression.com.
• Accept help
It’s important for caregivers to accept help whenever it’s offered, even if it’s something simple like having a friend bring over dinner or watch a loved one so you can enjoy a night out on the town. It’s important that a caregiver maintain a personal life and interests beyond caregiving.
• Educate yourself
Part of the depression caregivers can feel stems from the feelings of helplessness many feel with respect to their loved one’s condition. Educate yourself as best as possible about your loved one’s condition. This will help you communicate more effectively with doctors and that knowledge can be a valuable tool in your caregiving as well.
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• Seek out other caregivers
As much as they might try, few people in your inner circle can probably understand what you’re going through as the primary caregiver. Unless others have gone through it themselves, it can be difficult to relate. Other caregivers, however, can be of great assistance and a great source of support. Ask your loved one’s physician to recommend support groups, be they in person or online.
• Be open to new things
Technology has advanced steadily in the last half century, and caregiving is no exception. Many advancements have been made that promote a greater sense of independence among the sick or incapacitated. Caregivers should embrace technology that improves the quality of life of both the caregiver and the person receiving the care. Ask a physician to keep you posted on any advancements that can do just that, and don’t feel guilty about doing so. SSW
www.southsoundwoman.com | June/July 2009
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By Patricia Moran Kennedy
How to Give a Powerful Presentation
By Patricia Moran Kennedy
Recently I was coaching long-time client Dr. John West, a Tacoma endodontist, to help him prepare for a presentation in Florida this month. As we concluded our session, I asked him what he thought was essential to a powerful presentation. Without hesitation, he answered, “Know your audience.” Dr. West immediately identified the second of four components of a powerful presentation that I teach in my workshops and coaching sessions. The four components are: presenter, audience, message and delivery.
Presenter
The first component lays the foundation for the other three and is the one most often overlooked. It is, know yourself. This component includes the essential skills of preparation, practice, visualizing success, good self maintenance (rest, exercise, diet, hydration, positive self talk, breath control) and a willingness and desire to share one’s gifts.
Audience
Once the first component is mastered, the focus then shifts from presenter to audience. The presentation is now about meeting the needs of the audience. Mastering the second component means the presenter demonstrates that she knows her audience, can answer their questions, is well-organized, knows her subject and why it’s important to them, won’t waste their time and concludes in a timely and concise fashion. (The two words, “in conclusion,” are music to the ears of the audience.) Techniques I recommend to get to know the audience include questions, surveys, on-site observations, interviews.
Message
The third component of a powerful presentation is unwavering focus on a key overriding message, and the information and emotion that will drive it home. A good presenter knows when to move from head, with logic and facts, to heart, with stories and examples, to make her point. A good presenter also knows that time is her most valuable resource and uses it wisely by sticking to her script and not wandering off on tangents that do not support her message.
Delivery
And finally, a good presenter masters her delivery by being prepared and in control of her time, space and speaking environment, showing up early, well dressed and well groomed, using appropriate and well-thought-out visual aids and handouts, including an opening, three or four major points, and a powerful, thought-provoking conclusion. Preparation and practice are critical to mastering each component, so allow plenty of time. If you master these four components, you will be a powerful presenter. In conclusion . . . the formula for a powerful presentation is:
Success = what you know + how you communicate.
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www.southsoundwoman.com | June/July 2009
October 10, 2009 October 10, 2009 9:00 AM 9:00 AM Wright Park, Tacoma Wright Park, Tacoma www.SouthSoundStrides.org www.SouthSoundStrides.org Kick-Off Breakfast Kick-Off Breakfast July 30, 2009 July 30, 2009 Tacoma Hotel Murano, Hotel Murano, Tacoma
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Unlock the beauty in your yard You know there’s hope for your yard. Start unlocking its potential with Olympic’s free consultation at your home.
Special Design Offer Olympic is offering their professional design services at half off through July 15th. Visit olympiclandscape.com for more details.
Serving Thurston, Pierce and South King Counties 4310 70th Ave East, Suite A, Fife, WA 98424 253-922-7075 • 206-575-4609 www.olympiclandscape.com