THE POWER OF PUBLIC-PRIVATE PARTNERSHIPS

They say it takes a village to raise a child, but what does it take to raise a generation of healthy children?

While family members and teachers work together to make an impact on the individual children in their lives, larger collaborations are required to make change on a grander scale for all children.

Today’s children are facing a serious, but preventable, health crisis.

Nearly one-third of today’s youth are overweight or obese and 75% of young adults are ineligible to serve in the military.

This generation is facing a shorter lifetime of debilitating and expensive chronic health conditions. Imagine the impact on our future workforce if we don’t change their trajectory now.

Widespread initiatives to improve the health of children and teens wouldn’t be possible without the cooperation of like-minded public and private businesses all sharing the same vision.

More than a decade ago, the American Heart Association and the NFL Foundation teamed up to improve children’s health nationwide through NFL PLAY 60,” said Nancy Brown, CEO of American Heart Association. “Together, we’ve encouraged more than 4.5 million students to become physically active for at least 60 minutes daily through programs that teach heart-healthy fitness and nutrition.

Additional partners such as the National Dairy Council, USA Football, and The Cooper Institute help validate and broaden the scope of the program to get kids active and healthy.

NFL PLAY 60 programming provides millions of children the opportunity to grow into strong, healthy adults, but there is more work to be done. Let’s work together to change the lives of millions more.

For more information, please contact Amy Johnson at 214-543-6533 or visit cooperinstitute.org/advocacy.

Together, we’ve encouraged more than 4.5 million students to become physically active for at least 60 minutes daily through programs that teach heart-healthy fitness and nutrition.

American Heart Association, CEO

Vision helps USA Football lift education and playing standards in our sport across schools and our youth leagues in all 50 states.

Scott Hallenback USA Football, CEO & Executive Director

Fuel Up to Play 60 has helped over 14 million students eat healthier and 18 million get more active.

Jimena Tinoco Fuel Up to Play 60, Youth Council Member

NFL Foundation, thank you for recognizing that every child should have the right to play.

Alexis Glick GENYOUth, CEO

National Dairy Council has been working with schools to improve the health and wellness environment of students for over a century.

Honoring The NATIONAL FOOTBALL LEAGUE FOUNDATION