DESIGN REVIEW AND FEEDBACK This tool is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/
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FIRST: CONCEPT.
SECOND: SHAPE & FORM. LASTLY: TYPE, COLOR, TEXTURE, ETCETERA.
EXPRESSIVE. ECHOES YOUR IDENTITY RECOGNIZABLE.
DISTINCT WHEN GLIMPSED
MEMORABLE. SPEAKS WHILE YOU SLEEP
THE MOST EFFECTIVE
FEEDBACK IDENTIFIES A STRENGTH OR WEAKNESS
SUGGESTING A CHANGE WON’T NECESSARILY LEAD TO
THE FULL RANGE OF SOLUTIONS
LOOK CLOSELY STEP BACK AND VIEW IT FROM ACROSS THE ROOM
IGNORE THE DETAILS AND SEE IT AS A SINGLE SHAPE
SQUINTING HELPS
A THEORY
ABOUT WHAT SOMEONE ELSE MIGHT THINK WILL ALWAYS BE LESS ACCURATE THAN A
DIRECT REACTION
DON’T OVER ANALYZE
OR VEER TOWARD THE SAFEST OPTION
TRUST YOUR GUT
DO YOU WANT YOUR DESIGN TO BE HESITANT, RESERVED,
AND CAREFUL? OR
BOLD, PIONEERING, AND CONFIDENT?
PROCEED ACCORDINGLY
THE END
theCoup
theCoup amplifies the impact of public interest campaigns and innovations. Through branding, web design, and creative strategy, we help you connect with partners, funders, news media, and the masses. Our collaboration will elevate your expertise and accelerate the achievement of your goals to innovate, instigate, and inspire. coup \’kü\ n 1 : a brilliant, sudden, and highly successful stroke or act; a triumph www.theCoup.org · info@theCoup.org · 718-569-8010