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In addition, the customer’s online journey will be enhanced by digital touchpoints that allow customers to immerse themselves into the World of Ralph Lauren.

This includes a virtual fitting platform called Virtusize, which has been designed to help customers purchase with confidence and ease.

The innovative software gives shoppers the option to compare sizes, try on items virtually and create an online wardrobe from wherever they shop.

Later in the year, the online store will also offer Ralph Lauren’s CYO experience, which allows customers to personalise their apparel and accessories with custom printing and embroidery.

The website will also offer a dedicated gifting service that includes a personalised message wrapped in silk paper and beautifully arranged in a Ralph Lauren box with an iconic ribbon to create an exceptional gift experience.

Furthermore, Ralph Lauren will be expanding its footwear and accessories offering across all brands, which will be available Australia-wide through the online store.

Ralph Lauren will be offering Afterpay at checkout and eGift cards will be available to purchase and use in-store and online.

Ralph Lauren will offer complimentary shipping for all orders over $200 Australia-wide and from June 2022 the brand will provide click-and-collect in select stores.

The online store follows a number of recent boutique openings in Australia, including Polo Ralph Lauren at Pacific Fair on the Gold Coast. ralphlauren.com.au