HOSPITALITY MARKETPLACE
THE CEO OF THE RESTAURANT ASSOCIATION OF SOUTH AFRICA
WENDY ALBERTS
reflects on the state of the industry, the many pokers the association has in the fire, and why she thinks restaurateurs are heroes. In December, restaurants were certainly not in a position to have recovered from the initial lockdown and were leveraging off the upcoming festive season to bring in enough cash flow to pay back debts. They had just gotten to a point where people were coming in and supporting and a lot had massive stock that they were going to trade on until the end of the holidays. And then we were abruptly hit with the lockdown, left with copious amounts of stock, much of which expired, and far less people coming into our businesses. Restaurants were left with a number of thorns in their sides – the financial impact, no liquor and the curfew. So January left us quite frail. We were trading on about 12% of current budget, 60% profitability with 100% expenses. No relief from landlords or banks, no support from government, no relaxation on paying loans, liquor licences, or any of the expenses that come in January. What we found moving into the new year is that a number of restaurants simply didn’t have the cashflow to trade themselves out of the lockdown. In a survey we conducted before 25 January, 7% were imminently closing and another 23% would not have been able to trade after the weekend. This meant we’d already lost close to 30% of the base by the end of that week, so the liquor ban’s lifting on the 1st of February was a little bit too late for those operators. We’ve been trading through a difficult time, but patrons have certainly flooded back to our establishments as we are the most loved industry in South Africa. Restaurants are doing an exceptional job of trading responsibly and trying to keep their staff and guests safe, but we are dealing with a lot of rogue operators who are taking it upon themselves to be defiant of the regulations that are coming in. They are operating under a restaurant license but don’t serve food with alcohol and continue to overcrowd and overtrade. They’re advertising dancing, karaoke, live bands, and promoting gatherings, so that is starting to have a massive impact on the dialogue of a potential next lockdown. What we saw after the alcohol ban was lifted was that the trauma cases went up, and this again lends itself to a further threat to our industry. We are pleading
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