OUR PHOTOGRAPHY

Our photographic style should consistently tell the story of our brand through imagery. Each photo we use captures a moment that is inviting and welcoming and creates warm feeling that is family oriented to bring in new visitors. Use the attributes on the following pages as your guide.

Jonesboro Christian Church uses the photographic style to help bring brand awareness. Black and white photography should never be used. Only engaging warm undertones that are family orientated are encouraged. We want to capture the reality of the moment as simply as possible by capturing the inviting moments where our members welcome our new visitors. We do not want anything that seems to be staged or overly posed. Stock images should show people worshipping, interacting with one another, and having a welcoming attitude. Torsos are preferred over parts of bodies such as hands, arms, legs, that capture people worshipping Jesus Christ moments. Jonesboro Christian Church wants to photograph those moments because it returns to our mission, helping people become more fully devoted followers of Christ and show our potential new members how to grow their relationship with Jesus Christ visually.