2013-2014 Media Kit by The Crimson White

MEDIA GROUP

I T K A I MED 201 3 & 2 0 1 4

Welcome!

The management staff would like to welcome you to The Crimson White Media Groupâ&#x20AC;&#x2122;s 2013-14 Media Kit. Here you will find various products and services we offer in order to help your business effectively reach the largest consumer group in the Tuscaloosa and Northport markets: the students. We believe that our success will be defined by the success of our customers. We are confident that the tools we can provide will grow your share of the campus community. We, as the management staff, are here to assist in any of your advertising strategy needs. Tori Hall, our Advertising Manager, supervises the entire advertising campaign, including the assurance that your advertising needs are met. The Territory Manager is Chloe Ledet, and she assists the account executives in their territories to ensure that we are providing top-notch customer service to our clients. Hillary McDaniel is the Creative Services Manager, whose job it is to oversee the total design process to guarantee the effectiveness of all advertisements created in-house. We hope you are as excited as we are about helping your business reach new heights of exposure to the student population!

(From left to right) Chloe Ledet, Territory Manager; Tori Hall, Advertising Manager; Hillary McDaniel, Creative Services Manager

About The CW The Crimson White has served as the official student newspaper of The University of Alabama since 1894. The Crimson White is published Monday through Thursday, with special publications running on select Fridays during the Fall and Spring terms, excluding campus holidays. UA students work in all areas of The Crimson White, from production to editing. Students come from all majors, and everyone is encouraged to participate.

Readership · 71% readership among students on campus · 1.7 readers per edition · 23,800 readers per issue During the Fall and Spring terms, 14,000 issues of The Crimson White are printed and delivered daily to 145 locations around campus, as well as throughout Tuscaloosa and Northport. Readers of The Crimson White share a love for UA and the city of Tuscaloosa and are one of the most mobile, open-minded demographics today. They also have a high level of expendable income compared to other demographics and make their purchasing decisions on the go.

Your Collegiate Market

UA Impact on Tuscaloosa

· Fall 2012: 33,602 students enrolled at UA · 5,366 faculty & staff employed by UA · 65% of UA students live off campus

· In 2010, students spent $288.9 million on off campus housing, food, books, etc. · UA impact on metro exceeds $1.4 billion · Visitors spent 35% ($497.9 million) of Tuscaloosa expenditures in 2010 · Home football games average an impact of $23.2 million per game

The Crimson White offers a very unique advertising platform. Because of the wide array of people, students, faculty, and staff that frequent the campus, reaching the audience that best suits your brand is simple, direct, and effective. Here at the Capstone, we have people from all different backgrounds, lifestyles, races, and beliefs; a huge variety that rarely has the opportunity to be reached through the same platform. 13% African-American

58% from Alabama

Demographics at UA

3% Hispanic-American

2% Asian-American

55% are female 28% belong to a Greek organization 38% out-of-state

82% Caucasian

4% international students Sources: The University of Alabama 2009-2012 Economic Impact, Samuel Addy & Ahmad Ijae; The University of Alabama Demographics

Print Rates Rates ROP

National Display Rate Local Retail Display Rate

$12.10 per column inch

Campus Retail Display Rate

$10.92 per column inch

3x5 1/8 pg

3x10 1/4 pg

$14.35 per column inch

Local Pricing at a Glance

Campus Pricing at a Glance

Full....$1,488.30 1/2....$726 1/4...$363 1/8....$181.50

Full....$1,343.16 1/2....$655.20 1/4...$327.60 1/8....$163.80

*All pricing based on B&W advertising

Column Inches

6x10 1/2 pg

6x20.5 Full pg

1 = 1.7708”

4 = 7.4583”

2 = 3.6667”

5 = 9.3542”

3 = 5.5625”

6 = 11.25”

Contract Rates Contract rates are available and can lock you in to a lower, discounted rate. Contracts are available on a semester or annual basis. Through consistent advertising in The Crimson White, your brand will gain maximum exposure and leave a lasting impression on your audience.

Semester Contracts

Annual Contracts

Total Inches .....Cost (pci)

Total Inches ..... Cost (pci)

220 ..... $10.81 385 ..... $10.25 760 ..... $9.67 1090 ..... $9.36 1480 ..... $9.04

440 ..... $10.60 765 ..... $10.05 1090 ..... $9.77 1510 ..... $9.48 2224 ..... $9.18 2962 ..... $8.87

Color Rates Adding color to your ad is a great way to make it stand out. We offer full process color which is charged at the column inch rate.

Total Inches ..... Cost (pci)

1-20 ..... $4.25 20-50 ..... $3.40 51+ ..... $3.25

Classifieds MARKETPLACE

How to place a classified: For classified line ads visit www.cw.ua.edu and click on the classifieds tab. For classified display

ads call (205) 348-7355 or email cwclassmgr@gmail.com for a free consultation. The Crimson White is published four days a week (M, T, W, TH). Each classified line ad must run for a minimum of four days and include no less than 16 words.

HOUSING LOFTS TUSCALOOSA AND NORTHPORT 2 bedroom, 1 bath. $1150-$900-$750. Roof-deck 205 657 3900-205 752 9020 LEASING FOR FALL 16 Beverly Heights off University Blvd. & only minutes from campus. 3 bdrms, 2 bths. 2 yrs. old. $1500. 205-7921793. Available August 1st. 3 BEDRM HOUSE, 10 min from campus, Claymont Subdiv., wood oors, $1050/mo, 535-4573. CAMPUS EFFICIENCY APTS. beside Publix. $425/ mo. water included. No pets. 1 year lease and security deposit required. Call (205)752-1277 CAMPUS 3 BLOCKS away, 1 bedroom apartment, Hackberry Place $450/mo water & garbage included. Lease and deposit required. No pets. Fall 2013 Call (205)752-1277 ONE BEDRM APT near stadium in older home; some utilities, screen porch, w/d, xtras, $725/mo, 535-4573 BRAND NEW LUXURY APTS 1 & 2 Bedrooms. Downtown across from Innisfree Pub. ~5 blocks from campus. Visit www. tiderentals.com for more information. (205)752-1277

RATES

Best Commercial Rates:

4-8 days is $.50 per word. 9 plus days is $.35 per word.

Student/Faculty Rates:

$.35 per word. You must register with a Crimson Mail address to get this rate. If you enter your ad under student rate without a Crimson Mail address your charge will be adjusted to regular price.

DEADLINES: Classified line ad deadline is the previous business day by 4:00 p.m.

Buy just one, or mix and match for a more creative ad display; the options are endless. The classifieds page is a hot spot for readers looking to buy. What better place to target than the page where the buyer goes to find you?

JOBS EARN $1000-$3200 A month to drive our brand new cars with ads. www.FreeCarPay. com STUDENTS NEEDED for the Crimson Tide Hospitality Team. Hiring responsible UA students to assist in Skybox/ Club operations at all home football games. Email HospitalityOfce@ia.ua.edu for an application and more info. SOUTHERN FOODSERVICE Looking for catering servers and captains for upcoming April catering events and 2013 Football Season at Bryant Denny Stadium. $10 hourly. Resumes: SFMBDS105@gmail.com

Classified Rate ..... $8.15 per column inch

TELLER- Part time position with large credit union in Tuscaloosa. Great for less experienced candidates. Work Monday, Friday and one other weekday. Email resume to: Jobs1@apcocu.org Need female roommate for May through Fall semester! Townhouse by VA on Loop Rd, 15 min from campus. Master bedroom w/ bath available. Spacious and clean. Rent/utilities will not exceed $500/mo! Please call/ txt Becca (573)979-0448.

Sudoku

Classifieds

Popular Sizes 1x3 ..... $24.45 1x5 ..... $40.75

HOROSCOPES Today’s Birthday (03/18/13). Happy times at home start the year off right. A May 25 career spotlight could lead to a raise around November. Creativity percolates by summer, and travel calls after that. Immerse yourself in learning about something you love with others who share your passion. To get the advantage, check the day’s rating: 10 is the easiest day, 0 the most challenging. Aries (March 21-April 19) -- Today is a 9 -- Your wishes are easier to achieve for the next few weeks. Keep your objective in mind. Go full speed ahead, avoiding distractions. Don’t overspend on toys. Communication flows, equipment works as planned. Finish early and go play. Taurus (April 20-May 20) -- Today is an 8 -- You have more than enough in the realms of both money and love. Soak it up and be grateful. Together, you’ll score double. Change your mind, if you need to. There’s more work coming in. Gemini (May 21-June 20) -- Today is a 9 -- You’re a superhero right now. And you’re basking in abundance. It’s not about having more toys, but about what you’ll do with your powers. You have plenty to protect. Share your love. Cancer (June 21-July 22) -- Today is a 7 -- It’s a very lucky moment for scoring great household items. Luxury is a viable option. You have more than expected, and there’s this lucky break. But study’s still required. Get antiques appraised later. Leo (July 23-Aug. 22) -- Today is an 8 -There’s a lot on your list, so you’d better get help. You’re luckier than you think. You can’t produce on optimism alone, but it sure helps. Find what you need nearby. Don’t skip over any details. Virgo (Aug. 23-Sept. 22) -- Today is an 8 -- Improve your position. Big games

offer big prizes. There’s an interesting development, but more study is required. You can succeed on whatever you set your heart to. Believe in yourself. Libra (Sept. 23-Oct. 22) -- Today is an 8 -- You’re very persuasive now, and communications flow with ease. Joy inspires you. Use your own good judgment, with confidence. Don’t make promises you won’t keep. You have more resources than you knew. Scorpio (Oct. 23-Nov. 21) -- Today is a 9 -- You have what you need to do the job. There could be a temporary sense of overload. Complete negotiations. You’re surrounded by love. You have more friends than you thought. Great abundance is available now. Sagittarius (Nov. 22-Dec. 21) -- Today is a 9 -- You’re gaining confidence. Let go of old baggage so you can move more freely. You’re very popular now. Be respectful. You have access to whatever you need. Consider how best to serve. Capricorn (Dec. 22-Jan. 19) -- Today is an 8 -- You discover wisdom and compassion. You have more than you let on, anyway. Your new status leads to new friends. Another has lots of needs for you to fill. Set long-range goals. A theological insight reveals clarity. Aquarius (Jan. 20-Feb. 18) -- Today is an 8 -- There are so many places you’d like to visit and study. Tap into another source of funds, and you’ll get farther than expected. Discover wonderful things. Insight comes from contemplation. You’re gaining status. Pisces (Feb. 19-March 20) -- Today is an 8 -- Get outside your normal view of things to see new opportunities. Toss the ball to a teammate and share the love. Stash away the surplus. Expand your circle. Travel beckons; take care.

Addicted to pain pills?

30 Day Special

Suboxone is the answer. 3ULYDWH DQG FRQðGHQWDO treatment with respect.

West Alabama Psychiatric Hours: 9am - 5:30pm Monday - Friday 4804 Alabama HWY 69 Northport, AL 35473 (205) 330-7700

“When other jewelers say no Tom says yes”

2300 McFarland Blvd. East (205) 758-2213

Campus & Malls

*Monitored

Security System

*Gas Logs/Fireplaces

Puzzles

*Tanning Beds Fitness Center; 2 Resort Pools

3201

Hargrove Road East

205-554-1977

palisadesapthomes.com

Look out for

Rip N Strip & Denny Deals

INTERESTED IN RUNNING YOUR AD IN ADAY? CONTACT YOUR AD REP TODAY FOR MORE INFORMATION!

Changing Seasons

TANNING: Minutes Special 300 Minute Package $33.00

Eye Brow Waxing $12.00

Check out RIP N STRIP Every

Tuesday!

Foil Special/10 Foils- $25.00

Eye Lashes $25.00 Color $55.00 507 Hargove Rd. E.

758.6119

Classified line ads are available through our website at cw.ua.edu. Click the classifieds button.

Leasing NOW & Falll 1, 2, & 3 Bedrooms Minutes from

Onsite Management

S AV E I N T U S C A L O O S A

$8.15 per 1x3 ad for 30 consecutive business days

$48.99

The Sudoku & Crossword located on the classifieds page of each newspaper are favorites among students, faculty, & staff. The extended amount of time spent concentrating on this section by each reader means extended exposure for your brand. When their mind needs a rest from all that solving, make sure you are there.

Classified Sponsorship Puzzles

Sudoku ..... $24.45/day Crossword ..... $45/day *20 day minimum

Non-Traditional Print d e t n i r Pre-Prts Inse

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Post-Its The only above-the-fold front page advertising available in The CW!

3”x3”

Post-It Rate: $120 per thousand Quantity : 14,000 Enjoy 10% OFF an ROP Ad in The CW the same day your Post-It runs! Each Post-It, per semester, purchased after the 1st will receive a 10% discount

Online Advertising The Crimson White’s website serves not only the student body, but faculty, staff, parents, and alumni as a source of information for what is going on at UA. The site is updated daily with the print edition, as well as exclusive online-only content. On average, the site receives over 116,000 visits a month, with over 198,000 page views. The Crimson White’s Twitter has over 22,000 followers, and has over 7,400 likes on Facebook, with tweets and posts directing the followers to the site.

cw.ua.edu Online Rates Leaderboards The very first ads viewers see when visiting cw.ua.edu, leaderboards offer instant exposure.

· $12.00 per 1,000 impressions · 468 x 60 px

Medium Rectangle Large and in charge, the medium rectangle is our biggest online ad space. Located directly below our social media feed, the medium rectangle is a great resource for reaching our vast social network.

· $10.00 per 1,000 impressions · 300 x 250 px

MOBILE

WEB

Special Projects Radio

· Tax deductable and UA’s official game day station for traffic and weather updates · 30 second radio spots · The Univerity’s #1 radio station

Crimson Ride

· Management of Twitter and/or Facebook pages · Tweet deals and news · Post advertisements on Facebook · cw.ua.edu banner advertisements

Denny Deals

· Coupon Book with free pick-up to students throughout the semester ·Perforated coupons and advertisements Look out for

March 1st

Save

mart hopper

Denny Deals

Smart hopper $50.00

· Banner ads on 33 buses, which transport over 1.4 million riders per year · Rail Sign Advertisements: large, medium, and small · Bus Handles: Dual-sided advertisement handles

Social Media

As Special Projects Manager for The Crimson White, I oversee all sales of nontraditional advertisements for The Crimson White. I work directly with transit advertising, the coupon book, internet, radio, and other forms of media as well. I am available to all clients throughout the Tuscaloosa and Northport areas to help them grow their business in new and innovative ways. -Sam Silverman

Special Editions Horizons

Bama Life

First Year Orientation Guide · Horizons is mailed to the permanent address of all the freshman and transfer students · Focuses on Tuscaloosa, the UA campus, and upcoming student events · Horizons is a great way to establish your brand into upcoming students’ minds · Ranked nationally as “Best Back to School Guide” by the College Newspapers Business and Advertising Manager Association, 2012

The Official UA Magazine · Bama Life is the University’s Official Back-ToSchool Magazine · Get in on your chance to promote your company to all the UA students as they arrive back on campus · This magazine includes stories on summer events, what’s new on campus, and much more

Bid Day Section A Special Keepsake · Included in one of the first papers of the year, this section is a must see for every young woman going through Sorority Recruitment here at UA, as well as many of their friends and family members · This section has a long shelf life and is often a keepsake for the 2,000 Freshman Greek girls and their families

Gameday

A Fall Weekend Favorite · Distributed on the Friday before home football games as a stand alone · Highlights pregame, players, coaches, and gameday stats · A must-read for all campus faculty and staff, not to mention the 100,000+ visitors on these gameday weekends · Remains on the stand for 3 days and distributed to every RV park on gameday

BID DAY

2012

DCAF

Druid City Arts Festival · Special Edition-style magazine that focuses on the arts of Tuscaloosa and Northport · Business stay open late during the festival and offer specials in connection with the event · A great way to channel your brand’s more artistic side and cater to this cultured crowd

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Camera Ready Ads

Camera Ready Ad Submission Camera-ready ads are any ads designed and created by the advertiser and sent to our creative services department, finished and ready to be placed in the paper. A finished ad is the correct size, resolution (300 dpi), and color (CMYK), with any supporting documents included, fonts embedded, and images in high resolution.

Camera-Ready files can be emailed in the following formats: PDF files from these programs: · Illustrator CS5.5 · Photoshop CS 5.5 · InDesign 5.5 File Formats that are NOT accepted as cameraready include, but are not limited to: · Microsoft Word · Microsoft Publisher · Microsoft Powerpoint · Microsoft Excel · GIF, TIFF, JPEG, PNG · Print-outs or photocopies of ads that have run in other publications

Column Inch Conversion

Below are the conversions from Columns to standard inches when running an ROP ad in the newspaper. Build your ad in standard inches, not Column inches!

Standard Inches Columns 1..........1.7708” 2..........3.6667” 3..........5.5625” 4..........7.4583” 5..........9.3542” 6..........11.25” Remember: When converting sizes, change only the first number. For instance, a 3x5 ad would be built as a 5.5625” x 5” document.

In-House Design Specifications To ensure your ultimate satisfaction with ads built by The Crimson White creative staff, please include any high-resolution logos at 300 dpi or as .eps files. Please make sure that all picture files are in CMYK format and big enough to be used in your ad without appearing pixelated.

If you have any questions on how to make your document camera-ready, please feel free to contact our creative services department by email or phone.

Policies National and Classifieds

1. All advertising rates, except the national rates are net (non-commissionable). National advertising represenatives are determined to be advertising agencies representing college newspapers outside the local market. National rates are commissionable at 15%.

ALA-SCAN and DIS-COVER ALA-SCAN, a network of Alabama newspapers with a combined circulation of more than 850,000, is one of the largest, most successful state-wide classified line ad services in the nation. DIS-COVER is a statewide classified display ad in 112 daily and weekly newspapers across Alabama with a combined circulation of more than 725,000. For rate and placement info, call 205-348-7355.

Classified Policy 1. All classified advertising must be pre-paid, unless the advertiser has established credit with The Crimson White Advertising Department. 2. Names, addresses, and phone numbers are required from advertisers 3. NO abbreviations 4. The Crimson White has the right to reject any classified ad and is not responsible for errors in the ad that are not caught and changed after the first run.

Billing Policies 1. All advertising is payable in advance unless the advertiser has first established credit with The Crimson White. New accounts desiring credit must submit a credit application and have it approved by the Credit/Billing Manager before credit can be extended. 2. Pre-payment is required on all newspaper advertising until credit can be established by the Advertising Manager or the Credit/Billing Manager. 3. Advertisers will receive invoices/statements monthly for all advertising. 4. Accounts having a balance of more than 30 days past due will be charged 1.5% on the unpaid balance. Accounts unpaid after 60 days will be refused advertising until the past due balance is paid in full. (A minimum of one semester of pre-payment will be required to reinstate good credit standing) 5. All advertiser’s orders are subject to the terms and provisions of the current rate card. Orders not reflecting the current rate cards and provisions will be adjusted to the terms and provisions of the rate card.

Advertising Policies 1. The Crimson White reserves the right to reject any copy at its sole discretion. Commercial advertisements that discriminate on the basis of race, color, handicap, age, or sex will not be accepted. Commercial advertisements that contain false or misleading statements will be rejected. 2. The Crimson White does not guarantee ad position; however, requests will be honored when possible. 3. Display advertisements cancelled after deadline will ne subject to a full charge of space and copy. 4. Make-goods or credit adjustments will be made for the portion of the ad in error. The Crimson White is not liable for slight changed or typographical errors that do not change the intent of the advertisement. It is the responsibility of the advertiser to notify The Crimson White of significant errors within 10 business days of the publication of the advertisement. The Crimson White will be responsible for the first run of the error only, it is the advertiser’s responsibility to notify The Crimson White of the error before the ad is run a second time. 5. The advertiser and/or agency assumes liability for all content (including text and illustrations) of advertisements printed and also assumes responsibility for any claims arising therefore made against The Crimson White. 6. The Crimson White reserves the right to insert above any copy the word “Advertisement” and to border any advertisement. 7. The Crimson White reserves the right to revise its advertising rates, at any time within thirty (30) days written notice. 8. All questions relative to charges should be directed to The Crimson White Associate Director, Advertising Manager, or Credit/Billing Manager. 9. The contract becomes effective on the date it is signed and it is not retroactive to any date prior to signing. It is the advertiser’s responsibility to use all advertising within the agreement. Advertisers will be charged the difference in rates should the agreement not be met.

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Newstand location on campus

The Crimson White is published Monday-Thursday, with 14,000 copies each day, and distributed to over 145 newstands, on and off campus, in the Tuscaloosa and Northport markets.

Publication Dates August 2013 S

November 2013

February 2014

December 2013

September 2013

March 2014

October 2013 S

2 9 16 23

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

April 2014

January 2014

Regular Edition

Special Edition

Gameday

*Publication dates are subject to change

Contact Information Zone 4

Zone 5

Zone 6

Ali Lemmond cwzone4@gmail.com 256.221.6139

William Whitlock cwzone5@gmail.com 703.399.5752

Kathryn Tanner cwzone6@gmail.com 215.589.2506

Zone 7

Zone 8

Zone 55

Camille Dishongh cwzone7@gmail.com 404.805.9213

Keenan Madden Katie Schlumper cwzone8@gmail.com cwzone55@gmail.com 251.408.2033 678.416.9670

Zone 44

Julia Kate Mace cwzone44@gmail.com 205.253.1824

Advertising Manager

Territory Manager

Tori Hall cwadmanager@gmail.com 251.751.1781

Chloe Ledet territorymanager1@gmail.com 205.886.3512

Creative Services Manager

Special Projects Manager

Hillary McDaniel cwcreativemanager@gmail.com 334.315.6068

Assistant Director, Advertising Brian Giles 205.348.2456

Sam Silverman osmspecialprojects@gmail.com 520.820.3084

Credit/Billing Manager Amy Sullivan 205.348.8037

Classified Advertising Place online at cw.ua.edu, click the classifieds tab

Main Phone: 205-348-7845 Address: Box 870170 414 Campus Drive East Tuscaloosa, AL 35487

Media Kit Design by Hillary McDaniel; Photography by Nichole Corbett

MEDIA GROUP

The Office of Student Media

The University of Alabama is an Equal Opportunity Institution