Industry Leadership and Advancement Brochure

Page 1

ENGAGEMENT OPPORTUNITIES CONTACT INFORMATION

CONNECT. LEARN. SHARE.

LEE ELLEN KIRK Senior Advancement Officer— Corporate Relations 845-905-4274 LeeEllen.Kirk@culinary.edu

As the world’s premier culinary college, The Culinary Institute of America is widely recognized for providing a gold-standard

Hyde Park, NY

education for students and unparalleled opportunities for

SHARA OREM Director of Corporate Relations 707-967-2439 Shara.Orem@culinary.edu

food professionals to advance their careers and innovate for the future. This booklet offers a snapshot of how your CIA WEBSITES

company or organization can be a part of the conversation. There are many ways you can get involved in the CIA’s industry-shaping initiatives. Attend Menus of Change and join other industry leaders as you position your business for

St. Helena, CA

the future... spend three days at Worlds of Flavor learning from some of the world’s preeminent chefs and sparking your creativity... build valuable professional relationships

THE CIA AT COPIA

and support students pursuing a CIA education at events

A CENTER FOR THOUGHT LEADERSHIP AND KNOWLEDGE

CIA Leadership Awards... engage with students and create

such as the Thomas Keller Golf Classic and the annual lifelong ambassadors for your brand through presence on

Feel the energy and indulge all your senses at

retreat, professional development program, or

campus or donating your products for curriculum integration…

this food and wine mecca. The CIA at Copia

team-building event. Or, hold a social reception

network with CIA and industry leadership by joining the

is every bit the “foodie wonderland” The New

or gala celebration at one of our stunning

York Times describes, with endless flavorful

venues. Our expert team, exceptional resources,

Society of Fellows… or work with us on a strategic plan

experiences, classes, and lively events for

versatile spaces, and unique food and beverage

professionals and consumers alike. Drawing on all

experiences add up to an absolutely memorable

the resources of the CIA and its campuses, Copia

event, large or small.

provides unparalleled opportunities for industry collaboration to help drive innovation in the foodservice sector through leadership programs, consulting services, national and global summits, and more. It’s part of the vibrant Oxbow district in

Copia provides fabulous consumer experiences as well. Come relax, learn, play, dance, taste—and have the time of your life in a food-centric setting

Napa, CA

tailored to your organization’s needs and objectives. The possibilities are endless. By connecting with the CIA, you’ll engage with top sector leaders, innovators, scientists, trend strategists, and key

San Antonio, TX

decision-makers of the food world and beyond—and return

as only the CIA can deliver it. It’s no wonder

to your workplace ready to re-think and grow your business.

Sonoma Magazine calls Copia “Disneyland for

You’ll also support and have opportunities to interact with

food and wine geeks.”

CIA students, the future standard-bearers of our profession.

California’s world-famous Napa Valley—you won’t find a better location for a meeting, corporate Singapore

ciaalumninetwork.com ciaatcopia.com ciachef.edu ciaconsulting.org ciagiving.org ciaprochef.com ciarestaurantgroup.com enthusiasts.ciachef.edu

SHAPING THE FUTURE

OF FOOD AND BEVERAGE


2020 AT-A-GLANCE CIA LEADERSHIP PROGRAMS

CIA CONSULTING GROW YOUR BUSINESS

LEADERSHIP PROGRAM

DATES

WORLDS OF HEALTHY FLAVORS January 14–16, 2020

HEALTHY MENUS R&D COLLABORATIVE January 16–17, 2020

HEALTHY KITCHENS, HEALTHY LIVES® February 5–7, 2020

THE FLAVOR SUMMIT March 10–12, 2020

LEADERSHIP AWARDS

April 2, 2020

June 16–17, 2020 DESCRIPTION

SPONSORSHIP LEVELS

VENUE

PRESENTING PARTNER

GLOBAL PLANT-FORWARD CULINARY SUMMIT

MENUS OF CHANGE®

MENUS OF CHANGE UNIVERSITY RESEARCH COLLABORATIVE

May 13-June 10

July 22-August 26

October 7-28

(Wednesdays), 2020

(Wednesdays), 2020

(Wednesdays), 2020

The industry complement to our degree programs, CIA Consulting leverages the expertise and LATIN AMERICAN CUISINE SUMMIT

THOMAS KELLER GOLF CLASSIC

WORLDS OF FLAVOR®

HEALTHY KIDS COLLABORATIVE

diversity of the entire college faculty—more than 150 culinary, service, operations, financial, science,

ALUMNI EVENTS

and nutrition authorities—and translates valuable information from our leadership conferences into practical, actionable programs for companies. The Consulting team can help you apply that

October 13–15, 2020

November 8-9, 2020

November 10-13, 2020

December 2–4, 2020

Ongoing throughout the year

Brings together top nutrition researchers, corporate chefs, nutrition executives, world cuisine experts, members of the media, and other influencers to discuss opportunities for presenting American consumers with a wider range of healthy menu options.

High-volume foodservice operators collaborate to leverage their unique combination of influence and experience with the single-minded goal of developing practical solutions that help expand the availability and sales of healthy menu choices.

Convenes healthcare professionals for a unique continuing medical education conference exploring the latest in nutrition research paired with hands-on workshops focused on delicious, healthy recipes and techniques for healthcare professionals and their patients.

Invitation-only leadership retreat for top food and beverage executives, corporate and executive chefs, and other foodservice and hospitality experts to explore, discuss, and taste their way through a vital set of flavor, kitchen, dining, and hospitality management issues.

Annual ceremony commemorating the success and achievement of our industry’s best and brightest with the Augie Award™—named in honor of legendary chef Auguste Escoffier—and raising essential scholarship funds for our students.

A deep dive into culinary inspiration and menu R&D strategy for this significant global food movement, building on the work of our Menus of Change initiative and inspired by the global cultures focus of our long-running Worlds of Flavor conference.

Ground-breaking summit that gathers leaders in high-volume foodservice, business, public health, and environmental sciences together to develop business-friendly solutions to today’s most pressing public health and environmental concerns in the food world.

A collaboration of forwardthinking scholars, foodservice business leaders, executive chefs, and administrators from invited colleges and universities who are moving people toward healthier, more sustainable, delicious foods using research, education, and innovation.

A meeting with renowned chefs, restaurateurs, and winemakers from Latin America joining foodservice industry leaders from around the U.S. to focus on the culinary heritage, contributions, and flavor trends from specific countries or regions each year.

Benefit dinner and live auction at Copia followed by golf the next day at Silverado Resort and Spa—all to raise vital scholarship funds for students with the help of CIA friend and renowned chef Thomas Keller.

An exploration of global cuisines that are reshaping American palates and our industry. The International Conference & Festival is widely acknowledged as our country’s most influential professional forum on world cuisines, food cultures, and flavor trends.

A unique collaboration between school nutrition professionals, school chefs, and suppliers to create and advance culinarydriven, healthier foods in K-12 schools; discover flavor and menu strategies; highlight successes and best practices; and develop training protocols.

Sponsorship opportunities— such as Alumni Weekend and regional receptions—that allow companies to develop relationships with CIA alumni in every segment of the culinary world, from established food and beverage leaders to up-andcoming chefs.

Premium Gold Sustainability Gold Bronze Copper

Annual Corporate Membership $30,000

Exhibitor Levels Sustainability $35,000 Bronze $20,000 Copper $15,000 Supporting $10,000 Contributing $7,500 Corporate $5,000 Academic Grant Levels $5,000–$50,000

Platinum Premium Gold Gold Bronze Copper

Grand Platinum $75,000 Platinum $50,000 Gold $35,000 Silver $25,000 Supporting $10,000

Presenting $100,000 Grand Platinum $75,000 Platinum $50,000 Premium Gold $40,000 Sustainability $35,000 Gold $30,000 Bronze $20,000 Supporting $10,000 Corporate $5,000

Presenting $100,000 Grand Platinum $75,000 Platinum $50,000 Premium Gold $40,000 Gold $30,000 Bronze $20,000 Supporting $10,000 Corporate $5,000

Annual Collaborative Sponsor

Presenting Supporting Summit Corporate

Platinum $50,000 Eagle $25,000 Birdie $15,000 Foursome $7,500 Hole $5,000 Various Course Opportunities $5,000

Grand Presenting $150,000 Presenting $100,000 Grand Platinum $75,000 Platinum $50,000 Premium Gold $40,000 Gold $30,000 Silver $25,000 Bronze $20,000 Supporting $10,000 Corporate $5,000

Corporate Memberships Premier Gold $35,000 Premier Silver $25,000 Associate $15,000

Presenting Supporting Corporate Patron

CIA at Copia (January) CIA Hyde Park (June)

CIA at Copia

CIA at Copia

The Ziegfeld Ballroom New York City

Virtual

Virtual

Virtual

CIA at Copia and Silverado Resort and Spa

Virtual

CIA at Copia

Harvard T.H. Chan School of Public Health, Department of Nutrition

CIA Exclusive

Harvard T.H. Chan School of Public Health, Department of Nutrition

CIA Exclusive

CIA Exclusive

CIA Exclusive

Thomas Keller

CIA Exclusive

FOODSERVICE 30–35 menu decision-makers from top chains, universities, and other high-volume operations

FOODSERVICE 35–40 operators, with an emphasis on the chain sector and other volume leaders

HEALTHCARE 400 physicians, dietitians, and other health care professionals

FOODSERVICE 30–35 menu decision makers from hotel, casino, cruise line, and restaurant operations

$40,000 $35,000 $30,000 $20,000 $15,000

CIA at Copia

$50,000 $40,000 $30,000 $20,000 $15,000

$17,500

$20,000 $10,000 $7,500 $5,000

Virtual

Harvard T.H. Chan School of Public Health, Department of Nutrition

Stanford University

FOODSERVICE

COLLEGE AND UNIVERSITY FOODSERVICE More than 250 representatives from 60+ institutions participate in the collaborative, with 80–90 members at the Annual Meeting

CIA Exclusive

intelligence toward your own business goals, through experiential learning and guidance on our campuses or at your workplace. Brad Barnes ’87, CMC

David Kamen ’88, PCIII, MBA, CHE

Director—CIA Consulting and Industry Programs

Project Manager

845-451-1613

845-451-1386

Brad.Barnes@culinary.edu

David.Kamen@culinary.edu

CIAconsulting.org

$20,000 $10,000 $5,000 $2,500

DIGITAL MEDIA MARKETING REACH NEW CUSTOMERS

Worldwide

The CIA’s Digital Media team is ready to help you connect with decision-makers throughout the food world. CIA Exclusive

We offer customer content and video production, studio kitchen locations, on-camera chef talent, recipe

Our sponsors

development, content distribution, and digital marketing—all customized to your needs and goals, with the special touches that make our award-winning team so sought-after in the field. We also bring the college’s leadership initiatives to large, national audiences through webcasts, online resources, and its James Beard

AUDIENCE

OPPORTUNITY TO EXHIBIT

OPPORTUNITY TO PRESENT WEBSITE

• ciaprochef.com/wohf

ciahealthymenus.com

healthykitchens.org

FOODSERVICE 600+ business leaders, executives, celebrated chefs— the industry elite

FOODSERVICE 800 chefs, foodservice operators, and other food experts

1,000 culinary and F&B leaders, executives from sustainability and health sectors, researchers, and NGOs

ciaprochef.com/flavorsummit

ciachef.edu/awards

plantforwardkitchen.org

menusofchange.org

• moccollaborative.org

FOODSERVICE 250 leading chefs and toplevel foodservice professionals interested in increasing their knowledge of regional Latin American cuisine

FOODSERVICE 120+ industry leaders including celebrity chefs, vintners, CIA leadership and alumni, and food and golf enthusiasts

FOODSERVICE More than 600 leading chefs, foodservice executives, and culinary professionals

K–12 FOODSERVICE 30–35 leaders from schools and contract management organizations

ciaprochef.com/arriba

ciachef.edu/golf

worldsofflavor.com

ciahealthykids.com

FOODSERVICE AND BUSINESS LEADERS 60–600 members of our industry’s elite inner circle and dedicated food enthusiasts

Award–winning global, field-based video production. John Barkley

Claudia Ramer

Director—Digital Media, Strategic Initiatives

Digital Media Manager

707-287-8050

707-967-2509

John.Barkley@culinary.edu

Claudia.Ramer@culinary.edu

CIAprochef.com/culinary-training ciaalumninetwork.com


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