6 tips to successful

Sometimes Barbershop Owners Forget About One Of The Easiest Revenue

STREAMS, RETAIL!

PAUL VALENTINE

shops have plenty of wall and floor space to showcase products and it just needs a creative process to figure out utilising it well to generate retail money. Hair salons make an extra 30% per customer on retail purchases. I have looked back at some concepts I’ve personally used as a sales director for global haircare companies, and have attached them as follows:

Build Trust With Your Customer

A customer chooses to visit your business and sit in your shop, and you have 30-45 mins on average of a captive audience to showcase your skills and develop trust. If they trust you with their hair, to make them feel amazing and build their confidence, then it stands to reason that they will also trust your judgement when it comes to the correct products to use in their hair or beard.

MostBUILD VALUE

Trust and value are the two reasons people buy anything. Combine them both and you have a powerful retail foundation to work from. Building value in retail products is as simple as advising the unique selling points that link directly to the style, shape of cut you are creating.

3IF YOU DON’T PROMOTE THE RETAIL PRODUCTS, GUESS WHAT? YOU WON’T SELL THEM!

Asking your customers to take home products that keeps maintaining the style they have just asked for is not being pushy- it’s an extension of outstanding customer service, and quite frankly makes you look good.