Spring & Easter 2022

• We may still be months away from the end of 2021, but people are already looking ahead to next year. • While it may feel too soon to be planning so far in advance, there's a lot of talk around

Easter, and particularly Spring in general, as there are hopes of returning to a real sense of "normality". • At Barcana, we are very optimistic, and it shows in our commitment to making Easter 2022 better than ever! • Barcana’s beautiful Easter & Garden themed decorations are just the beginning. From shimmering light sculptures to colorful fiberglass themed props and animatronic figures, your Guests will literally feel the joy emanating from your venue. • Plus, the integration of fun & fanciful selfie photo ops will create real moments of happiness that your Guests will share with their family & friends.

The Impor tance of Visual Merchandising at Easter

The Importance of Visual Merchandising at Easter: Displays & Decorations Ranks High!

The Impor tance of Visual Merchandising at Easter

• Visual merchandising is a crucial marketing strategy that maximizes the aesthetics of a product, special event or attraction with the intent to increase and maximize traffic & sales. • A visual merchandiser* plays a critical role in the look, feel and culture of a brand. • If visual merchandising is done well, it can create awareness whilst simultaneously increasing brand loyalty. • The most important function is to draw customers into a venue and generate sales, which is all dependent on the aesthetic quality of your display. • Possibly the single and most important reason to engage and inspire your customers is to encourage them to buy more of your products, event tickets, etc. • This engagement process begins even before they have set foot in your venue. • Important Note: Easter ranks #4 amongst the shopping holidays and generates an estimated $21.6 billion is sales, so visual merchandising is key to win your share! • Let Barcana* be your visual merchandising partner to help boost your Easter 2022 traffic & sales!

Let’s Hop Into an Eggs-Cellent Easter Together!

• Easter is always such a playful time of the year for retailers, shopping centers, botanical gardens & themed attractions and it’s a great season to get creative with visual merchandising. After all, what’s cuter than fluffy bunnies and patterned Easter eggs? • This year, our product choices & approach is fanciful and fun, enchanting and interactive. So, Check out our Egg-cellent Easter displays in our 2021 Spring &

Easter catalog and let us know what catches your eye or strikes your fancy. • Interested in taking your displays and decorations to the next level? • Work With Us! We would love to chat to you about your upcoming Spring &

Easter campaign! • NOTE: Easter 2022 falls on Sunday, April 17th, so let’s start planning now!