3 minute read
Straumann Createch - take your business further
TAKE YOUR BUSINESS FURTHER
Expanding your business can be an exciting endeavour as it provides ample opportunity for you to analyse and enhance how to better provide exceptional services for your clients. From how you promote your business, to improving productivity and broadening your capabilities, there are many ways you can get your business to where you want it to be.
GET YOUR NAME OUT THERE
The new digital age of dentistry has provided many ways to improve how business is conducted, how prostheses are made and how quickly your lab can cater to your clients’ needs.
You can utilise the internet to expand your business’ visibility online, which is economical and relatively straightforward. Promoting your business online is a proficient way to reach a wider audience, showcasing your laboratory and the highquality work you produce. Certain social media platforms, such as Instagram and Facebook, provide great opportunities for you to exhibit your team’s skills. You could upload pictures of your work, introduce your team members and provide insight into the day-to-day workings of your laboratory. If you have not done so already, making a social media page for your business is a great way to establish what your business stands for and demonstrate this to your audience, who may very well be potential clients. It is also a good way to network, keep connected and get your name out there.
A BUSINESS IS ONLY AS STRONG AS ITS TEAM
Organising additional training for your staff, so they can adopt new skillsets in the latest techniques and technologies, will help expand the capabilities of your laboratory.
A thriving workforce establishes the foundation of your business, and can determine the success of the work you produce. With a team that recognises your investment in their professional growth, the laboratory’s productivity and efficiency will increase, as will the team’s standards and expectations regarding their work. Additional training will not only improve your team’s confidence and proficiency, but will also strengthen your laboratory and help broaden your services, which will be beneficial to your clients. If there is a particular new product or technology that you have implemented into your laboratory, then this may invite new clients who are looking for something you did not previously cater to.
OUTSOURCING
Investing in new equipment and additional team training should be a careful consideration – you may realise that it is not entirely feasible for your business to do so. For instance, you may currently lack the demand for a certain type of service, or the purchase of capital equipment may not be financially viable for you at the present time. However, you should not have to potentially lose clients because you are concerned for your business’ interests. You can still expand your business, gain and retain clients and produce excellent prostheses, simply by striking a perfect balance between mindful investments and alternative pathways to growing your business.
One option could be to collaborate with an organisation to outsource any work that you would like to provide. This is an efficient way to keep your clients satisfied with exceptional work, boost productivity within your laboratory and grow your business exponentially.
CHOOSE AN ORGANISATION THAT YOU CAN TRUST
Choosing an organisation to collaborate with also warrants careful consideration – can they cater to your demands? Can they produce work to the highest standard, ensuring your clients are kept impressed and satisfied?
The Straumann Group, a powerhouse of innovative systems and solutions, provides a direct-to-lab milling service through Createch Medical. This professional service provides a range of dental framework options through the use of Selective Laser Melting (SLM) manufacturing and subsequent milling of critical areas. With tailor-made solutions, access to a broad variety of implant platforms and unparalleled service and support, the Createch Medical direct-to-lab milling service is an ideal choice for dental technicians looking to take their business further. Plus, with a ten-year guarantee on Createch prosthetics, you can rest assured that products will endure. Createch will also host a symposium on June 3rd in San Sebastian in Spain, to discuss and share ideas on a range of innovative topics, so be sure not to miss out.
You should take steps to grow your dental laboratory in a way that best suits you, your team and your business. By doing this, you can continue to deliver outstanding protheses to your clients whilst broadening your range of capabilities.
Register for your account with Createch Medical at http://www.
createchmedical.com/en/filesending/login-registro/
For more information on the Createch Medical direct-to-lab milling service from the Straumann Group, visit https://www.straumann.com/
