Creative Honey Label Design & Branding designerpeople.com/blog/honey-label-design-branding
When you go down the memories of childhood, one thing which always fascinated many of us are bees and their hives. Bees and honey are something we hold close to our lot of fascinating stories. But we should also know them as a symbol for hard work, teamwork and passion towards collecting honey with patience. However, meaning to us aside, honey is a genuinely incredible substance. It’s not only integral to keeping a beehive healthy and thriving, it’s also a portion of highly nutritious food for humans that provides us with a variety of health benefits and medicinal qualities. Honey is such an illustrious substance and consumed globally; hence when the demand is so good, the supply is also massive now how can you differentiate yourself is an important question. You can do it with creative and beautiful looking honey bottle sticker design or honey label design. Honey is known as delicious liquid gold, and when it’s about gold, it is very precious and should be designed to justify its core personality and value.
1. BRAND DESIGN The logo is your brand asset which makes your brand recognizable and influential to the people that matter to your business. The brand logo is an important element which brings the brand to life and which will connect emotionally with customers. The Logo design of honey product should reflect on how the brand feels and looks if its organic, premium or mass-market product. Depending on that, the complete brand story, colours, font style and overall emotion is added to designing. 1/17
Majorly used artwork in honey branding is bee, pollen, honey spoon, badge, beehive and bumblebees and if the product is for kids, then the logo should have humorous and fun elements such as a cartoon of bee and many more which will justify its target audience.
Source: rowsehoney.co.uk/
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2. BRAND STRATAGY Brand Positioning Space which you create in the minds of the target consumer’s and convey benefits and emotions what you want them to think about tor brand. An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness in maximizing brand value. There are different brand strategies run by various companies in India which makes them distinct and adds their competitive advantages. 5/17
In India Dabur being the market leader with 60% market share, the brand has been growing year by year by 15-20%. Examples: Dabur Honey– economical Zandu Pure Honey(Emami)- Purity Patanjali Honey–Price Target Audience When we check brand positioning for honey jar label design as discussed above based on that, we can identify and segment target audience also. – Middle class and upper-middle-class urban families – Quality conscious people – Premium audience who don’t mind paying higher – Health and fitness aware people
Brand Personality Like even personal brands are having their personalities such as humour, rugged, organic, sophisticated, affordable, friendly, mature or urban are few types. Examples– NZ Manuka Honey is known one of the premium honey in the world – Dabur is known for being an affordable brand – Organica Forest Honey is known for being organic
3. PACKING LABEL DESIGN Good Honey Jar Label Designs create lasting First Impressions The label is the first indicator of quality, and aesthetic assessment is the first brand experience that most customers have with your product Ensure honey bottle label design must capture their attention from the shelf in mere seconds.
IMAGES Illustrations or graphics should give the feel and emotion of pure honey. Pictures seen on honey bee label designs are majorly honeypots, honeycombs, flowers, bees, honey hives depending upon the origin, target audience and its brand positioning the images to work 6/17
well. If it’s for kids, then images should have humour and cartoon images which will attract kids and parents.
Fonts The typography you render on your label communicates more than just words. It can express a mood, establish the style and create an emotional connection with consumers.
Colours As label are designed majorly in case of honey where the half of bottle portion is transparent, displaying the original colour of honey. Then it is best to select colours which can go best with a honey colour which can be contrasted to it so that to stand out. Since a lot of brands say their honey is pure and healthy, hence it is best to this makes then go for earthy and natural colour but to make it look retail-friendly vibrant colours such as yellow is also seen. If the product is premium, then pastels, white and black colours are seen.
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Source: packagingoftheworld.com/2016/04/nirra-honey.html
Source: packagingoftheworld.com/2018/08/rowse-wonder-bees.html
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Source: packagingoftheworld.com/2011/12/rowse-honey-selection.html
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Source: manukahealth.ph/product/mgo550-manuka-honey-500g/
Also Read: Packaged Flour(Atta) Mill Business in India – Complete Guide
4. Innovative Packaging Bottle Shape Design When you plan a beautiful honey label design, don’t underestimate the power of honey bottles. Today we can see a lot of eye-catching and out of the box, honey bottle shape design which can stand out adding competitive advantage to any company. Along with classic elements that honey jars also play up, with honeycombs, a bee’s stripes and hexagonal shapes. Ensure the innovative structure of honey jar be fresh and exciting. 10/17
Few innovative shapes are as below: Hexagon style stacking honey glass containers that mimic the classic honeycomb shape with honeycomb spoon, which is a central design element. Stunning sculptural crystal bottle with it is the abstract shape, adding the texture and depth, making it looks like modern art. The single long band of the type that runs vertically down the jar is simple and effective, while the unique infusions feel like a scientific specimen suspended in the amber honey.
Source: in.pinterest.com/pin/54535845467730158/
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5. Informational Content and Other Mandatory Details For natural & medicinal products like honey, merely putting those words front & centre on your packaging shows customers exactly what they’re looking. Mandatory information such as FASSI, nutritional values, contact information, ingredients, origin, manufacturing date and expiry, storage details should be mentioned. The creative story will attract your target audience and communicate the brand message. Health benefits, culinary use and if it’s produced sustainably should be mentioned, and it will help you to connect with customers.
6. MARKETING FOR HONEY PRODUCTS 14/17
There are many other ways you can promote your brand: Smart advertisements Local new-papers Newsletters Free samples Customer Offers Promotional videos on many social platforms Always ask for help and get input from your loved ones and actual customers to understand what they’d like you to sell. Ensure to consider feedback so that your business grows bigger. Get in touch with the other local honey farmers to learn some additional tricks of the trade. A lot of entrepreneurs are willing to mentor up-and-coming business owners, especially those who will not be competing with each other for sales. When checking out famous brands of India, we found out that each is having its unique approach, which is distinct. Such as :Dabur :Dabur is using celebrity such as Amitabh Bachchan, Shilpa Shetty, Sanjeev Kapoor who are famous people who act as an influencer for the general public.It also keeps running various electronic ad’s, active on social media with its creative activities.It is always running some customer offers such as 1+1 free or a free container Patanjali: Their focus on Ayurveda and adding their values makes them different from others. Here word of mouth is a significant source of marketing wherein country like India people trust Ayurveda and “Swadeshi” is the best way to promote it.
7. DIGITAL MARKETING There are platforms such as Facebook, Instagram, Pinterest, which will help you to increase the reach of the product as well as be in touch with customers. Ensure images in social media are mouth-watery, tempting looking and elegant which will attract the customers and create that craving Ensure photos are taken in natural light and not with a flashlight to bring realistic feel and emotion
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Brand message is an essential element which should be reflected on all the platforms of social media through taglines, jingles, punch-lines or content mentioned on the front. Make sure your background is beautiful and serine such as wooden platform, aligned with healthy breakfast items. Be consistent with your post and make sure your colour, font selection should represent the brand personality. Conduct contest, polls, quiz which will motivate your audience and keep engaged Use customer testimonials to create social proof and also attain the trust of among customers. Share recipes, tips and tricks of the product with customers
Source: dribbble.com/shots/5958428-Airborne-Honey 16/17
Source: studentshow.com/gallery/72128201/Bee-Secrets-Social-Media-2
CONCLUSION Changing lifestyle patterns and people becoming more aware of their intakes the role of honey bottle design will increase in future also. Make sure it is communicating a brand message and its social media platform is the best way to be connected with your customers. If you still feel above all job needs to be done by professional assistance then you can connect DesignerPeople who is having a niche experience of the food industry from last 17+ rich experience.
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