How to design and marketing work together?
“To compete in the ever changing marketing sea, you need a good design as an anchor�
www.thedesigntrip.com
Overview When creating a marketing campaign, a lot goes into preparation. Some of them are Designing the objectives Deciding about the promotion mix Deciding about the promotional budget Determining the campaign awareness Which communication channels should be used
www.thedesigntrip.com
Overview Cont.. ď‚— The promotion strategies in the marketing mix should be on
point as the company a sale depends on the entire market plans. ď‚— However another important factor which should be taken into account is the designing of the marketing strategy. ď‚— So, the design should be kept in mind while thinking about the audiences and how they will react to a particular design.
www.thedesigntrip.com
Role of design in marketing Telling a unique story of a brand. Which integrates a goal of a campaign It build a good credibility Makes the viewers realize about your brand Drives the various conversions.
www.thedesigntrip.com
Design is responsible for the conversion ď‚— The central idea behind designing a cohesive marketing plan
is the kind of efforts and also the end result is the sales conversion. ď‚— Design is responsible for making your product visible ď‚— A good design will boost your overall marketing efforts and also establish a good brand strategy.
www.thedesigntrip.com
Design creates a brand image ď‚— Your audience and potential clients can recognize between a
good and a bad design. ď‚— If the design is bad it will ultimately not create the required impact and be a dampener. ď‚— If the design works then people will ultimately like the overall design and then create a brand image.
www.thedesigntrip.com
Design plays a good role in delivering the message ď‚— A good message along with a good design is an essential
element when it comes to any kind of visual representations. ď‚— You can also use telemarketing in this case and make sure that it reaches the right kind of people.
www.thedesigntrip.com
Communication Marketing in other words is also communication It should have the right balance of text and graphic images. Some times, due to lack of conversation the client doesn’t
like your creative. So, good conversation between designer and client increases a chance of good design
www.thedesigntrip.com
Summary How will a good graphic design help the marketing efforts? Generates new leads Nurture the existing leads A way of direct selling Branding Cross selling A good way of generating referrals Up selling and cross selling
www.thedesigntrip.com
Contact Us The Design Trip Email: support@thedesigntrip.com Whats App:+91-7588460911 Visit: www.thedesigntrip.com
www.thedesigntrip.com