The Digest | September/October 2019

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SEPTEMBER/OCTOBER 2019 | THEDIGESTONLINE.COM









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September/October 2019

On

the

Cover

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Events

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Cool Times Two Meet the sisters-in-law behind luxe clothing label Veronica Beard.

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Autumn Dream A look at the latest FW2019 collection by Nicole Miller NYC.

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Bringing New Life to Old Leather Jersey City’s own Once Upon a Laurén turns vintage finds into wearable art.

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7 Menswear Trends for Fall From tie-dye to colorful suiting, these are the biggest takeaways to try now.

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Wine’s Little Black Dress Super Buy-Rite JC weighs in on wine’s most fashionable offerings.

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Keeping Time in Style The story of New Jersey native Jonathan Ferrer’s Brew Watch Co. and its inception.

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Floral Couture Sahola Flowers and NYC Dance Project team up for a one-of-akind collaboration.

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Transitional Style Tips Local fashion blogger @laurenmazzei talks transitioning your wardrobe from summer-to-fall.

www.thedigestonline.com

Jersey City illustrator, Katie C ad am atr e, gives the Digest’s 2019 Fashion Issue a makeover.

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Create a Home You Love Living In Homebuyer Support | Vision & Planning Sessions | Full Home Renovations | Design & Build Services Historic Brownstone Remodeling | Hands-on From Concept to Completion

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FROM THE EDITOR The first time I saw Katie Cadamatre’s work, I knew she would one day illustrate the cover of The Digest. Though that day didn’t come until one year later, the time is finally here. When we first put our heads together earlier this summer, we knew we wanted something uniquely Hudson County without compromising her minimalistic style. The Jersey City-based artist has worked on everything from illustrating fashionable silhouettes to designing beauty product packaging, but with some bias, this cover just might be my favorite piece she’s ever done.

Publisher JASON UNDERBERG

Aside from our striking wrapping paper, inside we’ve worked with some incredible local fashion entrepreneurs as well as detailed some of the latest trends for both men and women. To start, we’ve created a new men’s style guide for the season as well as picked our favorite looks from Nicole Miller NYC’s Fall/Winter 2019 collection. Elsewhere, we reconnected with blogger Lauren Mazzei, who takes us through transitional style tips; and got a firsthand look at Sahola Flower Fashion Boutique’s floral-meets-dance collaboration.

Marketing & Event Director JAMIE LAWRENCE

We’re also pulling the curtain back on some designers who have strong New Jersey roots. The first being Jonathan Ferrer—founder and designer of Brew Watch Co.—a man who truly followed his passion for creating his own unique timepiece collections. In Jersey City, we also spoke with Laurén Bienvenue— founder of the increasingly popular wearable art line Once Upon a Laurén. And finally, we take a look at a well-known dynamic design duo who have humble beginnings in New Jersey, Veronica Beard. Here’s to wishing you all a happy fall (AKA layering season)!

MICHAEL SCIVOLI Editor

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Publishing Director BRIAN KOVENER Editor MICHAEL SCIVOLI Editorial Assistant ABBY MONTANEZ

Senior Designer CHRISTINE CHIMENTO Photographers MAGED SAMUEL Cover Photo KATIE CADAMATRE Distribution Manager CRAIG KOVENER Contributing Writers KELLY EDGEWORTH NEIL SHRODO MELISSA SORGE

A Unity Media Group Publication 201-850-1300 | www.thedigestonline.com

The publisher takes no responsibility for the accuracy of the information or claims of any advertiser in this publication. The advertiser is solely responsible for the info, statements, claims or warranties mentioned in their advertorial or advertisement. Reproduction of, or use without written permission of the publisher, of editorial, periodical, or design content of any manner is strictly prohibited.


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Events

SEPTEMBER/OCTOBER 2019 September 19 Jersey City Fashion Week: Fashion in the Park Maritime Park: 84 Audrey Zapp Drive, Jersey City, NJ 07305 6:30 PM - 9:30 PM | $50 in advance, $65 at the door, $85 VIP

September 21 All About Downtown Jersey City Street Fair

October 3-6 2019 New York Comic Con

October 7 Stride & Ride Relay New Jersey Stage 26 Run

Jacob K. Javits Convention Center: 429 11th Ave, New York, NY 10001

Starting At: War Memorial at the Sinatra Park, Sinatra Dr, Hoboken, NJ 07030 Ending At: Jersey City 9-11 Memorial, Hudson River Waterfront Walkway, Jersey City, NJ 07302

Starting at $55

October 5 Hoboken City Challenge Race Pier A Park: 100 Sinatra Dr, Hoboken, NJ 07030

Newark Avenue between Grove Street and Jersey Avenue, Jersey City, NJ 07304

Elite Men starts at 8:30 AM Elite Women starts at 8:45 AM Regular waves start at 9:30 AM

12:00 PM - 8:00 PM | Free

Registration starting at $70

September 28 Plates 4 Parks

Hoboken Pets & Their People 5K Run/Walk

Triangle Park: 247 Old Bergen Road, Jersey City, NJ 07305

Pier A Park: 100 Sinatra Dr, Hoboken, NJ 07030

12:00 PM - 2:00 PM | $40

9:00 AM | Registration starting at $32

September 29 Hoboken Arts and Music Festival Downtown Washington Street, Hoboken, NJ 07030 8:00 AM - 5:00 PM | Free

October 6 Hugh Jackman: The Man. The Music. The Show. Prudential Center: 25 Lafayette St, Newark, NJ 07102

1:30 PM - 2:10 PM | $30

October 8 Hoboken Uptown Farmers’ Market Church Square Park: 4th Street and Garden Street, Hoboken, NJ 07030 2:00 PM - 7:30 PM | Free

October 19 Hoboken Harvest Festival Pier A Park: 100 Sinatra Dr, Hoboken, NJ 07030 11:00 AM - 3:00 PM | Free

October 19-20 Jo Koy NJPAC: 1 Center St, Newark, NJ 07102 Saturday: 8:00 PM, Sunday: 7:30 PM | $39 - $69

7:30 PM | Starting at $49.50

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September 29October 6 10th Annual Hoboken Comedy Festival

October 20 PKFit Bootcamp ft. Peter Kraus

Various locations throughout Hoboken

W Hoboken: 225 River Street, Hoboken, NJ 07030

$20 - $25

10:00 AM - 11:00 AM | $15 - $40

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October 24 City and Colour Webster Hall: 125 E 11th St, New York, NY 10003 7:00 AM | $40

October 26-27 New Jersey Jack O’Lantern Factory Meadowlands Exposition Center: 355 Plaza Drive, Secaucus, NJ 07094

October 29 Mt. Joy Concert White Eagle Hall: 337 Newark Ave, Jersey City, NJ 07302 7:00 PM | $25 - $75

Adult: $26, Child (3-17): $22

October 26 HoBOOken 5K & Scary Scurry Kids Race

October 27 The Jersey City Fall Half Marathon

Pier A Park: 100 Sinatra Dr, Hoboken, NJ 07030

Lincoln Park, Jersey City, NJ 07304

5k: 10:00 AM - 12:30 PM Kids Race: 11:00 AM 12:30 PM

8:00 AM | Registration starting at $80

November 2-3 BrickFair LEGO Fan Expo Meadowlands Exposition Center: 355 Plaza Drive, Secaucus, NJ 07094 Saturday: 10:00 AM - 5:00 PM Sunday: 10:00 AM - 4:00 PM Starting at $15, Children 3 and under are free and do not need tickets.

5k: $30 - $40, Scary Scurry: $15 - $20

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COOL TIMES TWO —Meet the sisters-in-law behind New York brand Veronica Beard. BY ABBY MONTANEZ

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T

he fashion industry is no stranger to family-run businesses. Think Gianni and Donatella Versace, Rebecca and Uri Minkoff, even Mary-Kate and Ashley Olsen of The Row. Design duo Veronica Miele Beard and Veronica Swanson Beard are the powerhouses behind their eponymous clothing label, and aside from sharing the same name, they also happen to be sisters-in law. While the two have an obvious familial bond, it was their friendship and undying love for fashion that led to the creation of Veronica Beard in 2010. Before founding their wildly successful label, it would be some odd years before the two eventually joined forces. Both East Coast girls at heart, Swanson Beard used to split her time between Naples, Florida and San Francisco before working in the sales department for designers such as Narcisco Rodriguez and Alberta Ferretti. Meanwhile, Miele Beard was born and raised not too far away from Hudson County in North Caldwell, New Jersey. Her path is less conventional for that of someone in the fashion industry, as she originally got her start in finance as partner and COO of a technology hedge fund. Today, the Veronicas both live and work full-time in New York and have a combined eight children between them. “After leaving our careers in finance and fashion to raise our families, we found ourselves at family gatherings talking about fashion, styling, and trends—what we loved, wanted and needed, but couldn’t find in the market,” they told me. “We knew there were other women out there like us who wanted a chic answer to everyday dressing, so we set out to design a line based on the concept of a uniform and we took the leap with our Dickey Jacket.” Little did they know their risk would pay off, and those so-called “other women out there” would include none other than the Duchess of Sussex Meghan Markle, Sarah Jessica Parker, Michelle Obama and Amal Clooney to name a few. September | October

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The Dickey Jacket epitomizes everything that the Veronica Beard “uniform” was built on—garments that are chic enough to take you from day-to-night, classic in a way that never goes out of style and so versatile that they’ll fit into any modern woman’s wardrobe. It starts with one of their tailored blazers and then it’s up to the wearer what kind of interchangeable insert they want to pair it with—anything from sweatshirt hoodies and denim jackets to sweater zip-ups, leather bombers and even puffer vests. Essentially, a dickey allows you to have the look of something layered, without the bulk. Some have even referred to it as “lifechanging.” Since the launch of their most popular item, Veronica Beard has expanded to include staples such as throw-it-on-and-go dresses, cropped pants, flouncy tops and cozy knits. In 2017, they added stretchy denim with “Secret Skinny Pockets” and fashionable footwear, to which the Veronicas hoped women would put together or mix-and-match to create their own look. What’s more, they’ve opened up eight brick-and-mortar locations across the US since their inception and have gone on to collaborate with Bandier on activewear and Kassatex on a summer capsule collection. “We feel so lucky to have each other because we would not be where we are today if there weren’t two of us. Our two perspectives are what make this brand so unique and genuine and while we don’t always agree on every minute decision or design detail, we are always aligned on the big picture. Having each other to lean on makes our successes that much more rewarding.”

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The differing perspectives that the Veronica’s speak of extends not only to their personalities, but to their personal style. Swanson Beard names her aesthetic as “cool, classic and chic” while Miele Beard is “eclectic, edgy and always a little rock ‘n’ roll.” In order to craft their collections, they bring both of their points of view to the table to form one cohesive vision. This season, that manifested into a motif they called, The Great Haute-Doors. For Fall 2019, their ready-to-wear collection asks the question: “What happens when you take the grande dame of Park Avenue and drop her in the middle of the woods?” The Veronicas described it to me as opulence meets the outdoors, which translates to elevated plaids, jewel-tones, velvet dresses, puffer vests “all in rich layers and textures.” The ultimate glamping ensemble, I’d say.

In capturing the rugged spirit of autumn, Veronica Beard played up the theme of adventure—offering pieces that are bold, surprising and of the functional variety. A checkered mohair jacket gets paired with a sleek pencil skirt; a tight-fitting boiler suit is crafted out of brown leather; quarter-zip fleeces come in leopard and camouflage prints. There were also references to tactical gear, including a bungee cord that was turned into a belt and nods to nature with flowery skirts, deep emerald greens, burnt orange and mustard yellows. Eveningwear was not to be forgotten, most prominently seen in an allover sequin midi dress in raspberry and silver applications. During Veronica Beard’s Fall 2019 presentation, they debuted extended sizing offerings. “We extended our sizing to include 00 through 24 in order to make our designs accessible to women who want to wear the clothing and to include those who have not been able to wear it in the past. We’re continuously working the fit and we’re introducing new styles each season,” said the Veronicas, who worked with Kedic to launch extended sizing and consulted with blogger/entrepreneur Katie Sturino on style, fit and customer experience. In celebrating women, the Veronicas are also known for their philanthropic efforts. In 2015, they introduced an initiative called #VBGivesBack. Every month on their website, Veronica Beard highlights a woman, her cause and donates $10 per online order to her charity. In addition, they frequently hold in-store shop-for-a-cause events nationwide with a percentage of sales going to a local charity. As for what Veronica Beard has on the horizon, the women didn’t want to give too much away but hinted at an exciting new collaboration coming this October. We’ll be on standby until then, although I’d pick up just about anything these two women are putting down.

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Autumn Dream: Nicole Miller NYC FW2019 Since 1982, New York City-based designer Nicole Miller has been known for her signature prints, modern silhouettes and use of fine fabrics. Today, the RISD grad has grown her brand across the globe—featuring seasonal collections, an artelier, accessories, activewear, and even home goods. At the core of what defines Nicole Miller NYC’s style, is what the designer likes to call “elegance with a hint of rebellion.” In her Fall/Winter 2019 collection, she began with vintage denim trims and embellished tops. From there, Miller combined the idea of suiting with a busy lifestyle—evoking a sense of balance. The collection features hints of today’s streetwear trend yet, still incorporates fashionable prints reminiscent of autumn.

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Bringing

New Life to Old Leather BY KELLY EDGEWORTH

In the world of fashion, styles come and go with the seasons. And while we pick out our favorite trends along the way, we often gravitate towards pieces that best express our individuality. Unlike new styles, our sense of self is something that sticks with us—an outlet for showing the world (and ourselves) who we are. Laurén Bienvenue, founder and CEO of the increasingly popular Jersey City-based wearable art line Once Upon a Laurén, specializes in creatively materializing those one-of-a-kind details in the garments and accessories she reinvents. Her artistic medium of choice is vintage leather, however she finds herself experimenting with new materials whenever inspiration strikes. Bienvenue brings new life to otherwise discarded belongings including customized leather jackets, handbags, wallets, luggage tags, laptop folios, canvas shoes and a variety of other personal items. As she likes to say, “If it can hold paint, I will paint it.” And that openness to diversity can be the deciding factor over the success of many upcoming artists.

Photography by Liz Hand

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T

he concept for Once Upon a Laurén was born in Paris, a city known for its delicate and fine artistry. “I didn’t do much painting until I saw a leather jacket with hand-done roses on it a few years ago in Paris,” she recalls. “I couldn’t afford it, so I left it in the store but kept thinking about it when I got home and had this lightbulb ‘I bet I could do something similar,’ moment.” “I researched leather paint, made my own version and I remember my husband being really impressed. Then people would stop me on the subway when I was wearing it, friends started to ask if I could make one for them. After having it on me at the salon one day, I was invited to a small Valentine’s Day-themed pop-up shop at The Hair Room in Jersey City. I came with seven jackets and sold two which felt like an unbelievable success to me.” Leaving her corporate PR job behind, Bienvenue took the momentum of her initial success at the pop-up—along with the support of her husband and friends—and opened her Etsy shop. Today, she draws clientele from all walks of life and they request designs that put her creativity to the test. A particularly busy time for her comes around wedding season, when a lot of couples request his and hers jackets. Her designs often blend themes of love and have ranged from romantic flowery motifs to edgy bride and groom skulls surrounded by the words “‘Til death do us part.” Although her signature look is sprawling florals fit for any season, Bienvenue also likes to venture out into whatever territory matches her clients’ wishes—tropical foliage, ‘70s punk rock tattoo patterns, folklore prints, or vintage lettering to name a few. On the subject of custom, Bienvenue

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Photography by Liz Hand

often recalls her favorite piece, a white 1980s leather blazer with vibrant monstera and palm leaves hand-painted on all sides. Her artistry is undeniable, and has even grabbed the attention of reputable brands throughout both the fashion and art worlds. “A particularly proud moment was when Stoli commissioned me to paint a few jackets for their brand ambassadors in preparation for a new marketing campaign and Ty Dolla $ign walked out on stage at their launch party sporting one of my jackets.” For Bienvenue, support plays a major part in her business, often collaborating and offering any assistance she can. She takes inspiration from veteran artists like Tessa Perlow and her clothing embroidery, as well as lettering artist Jen Mussari. Bienvenue also appreciates new artists just like herself. “I love what @BKaspr and @OliviaIllustrations are doing with color and a sense of humor over on Instagram.”


Photography by Liz Hand

Photography by Liz Hand

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Photography by Hannah Pickle

Styled Shoot: Hoboken Wedding Fair Producer: Maggie Adler Photographer: You Look Lovely Photography Model: @BachataAndBarbells

Bienvenue also attributes a lot of her personal motivation to other indie JC natives, “Growing this business in Jersey City has been a key part of its success because there’s a wonderful community of small business owners who have allowed me to lean on them for everything from logistical advice to emotional pep talks. Kristen Scalia, owner of Kanibal & Co in Jersey City, has been an awesome champion, supporter and friend. She’s set such a good example for how we can all be working together, magnifying each other’s strengths and celebrating our collective wins.” Looking ahead, Bienvenue aspires to one day open a brick-and-mortar location, but is currently more focused on perfecting her craft and partnering with like-minded businesses. “My immediate goal is to grow into a larger studio space that would act as a showroom, event space and meet-up spot. I’d also like to partner with existing stores to carry select jackets.” For now, Bienvenue has a lot to focus on with fall on the horizon and wedding season approaching an intense conclusion. She spends most of her time feverishly painting leather jackets for budding brides-to-be. You can find her in Jersey City at events such as the All About Downtown festival on September 21st, Brooklyn Flea in October and at a few of the holidaythemed markets around Hudson County in November and December. Browse her portfolio on her website www.onceuponalauren.com or on Instagram at @onceuponalauren.

Photography by Liz Hand


Napolis


Saying goodbye to summer is never easy, but we promise these autumnapproved menswear trends will have you looking your best yet. From check overcoats and colored suits to cozy sweaters and statement bags, we’ve rounded up the latest looks straight off the runway for your fall style inspo.

Check, Please! Checks are to fall like Hawaiian prints are to summer—simply a must. You’ll see this classic British pattern commonly executed on outerwear designs, but don’t count out a checkered scarf, pant, blazer or collared shirt. This well-known fall favorite can even be layered amongst fabrics of a similar geometric application. Think plaids, tartan or gingham with contrasting widths, colors and spacing. Advice for a less adventurous dresser is to choose a secondary color from the check pattern and use that as a guide for color-blocking the rest of your outfit.

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Top: As seen on Patrick Schwarzenegger Above: Mango MAN Contrasting Pattern Field Jacket


Standout Suits Let’s be clear, this is not your father’s suit. Designers have taken blasé workwear to a bold new place this season, turning to pastel shades and striking patterns for inspiration. Stars such as Rami Malek, John Legend and Jared Leto have been known to rock a colorful ensemble or two on the red carpet—but don’t let the starpower of this experimental trend intimidate you. For a more subtle transition, think colors like olive, sage or a non-navy blue. For those who like to live out loud, jump right into world of blush tones, violet and lavender.

Top Left: Todd Snyder AW19 Runway Left: Mango MAN Khaki Pocketed Jacket Below: Oliver Spencer SS19 Runway

Military Moment For lovers of khaki and cargo, listen up. Functionality is everything when it comes to fashion in the 21st century. From the invention of waterproof fabrics to reflective accents, exposed zippers and a plethora of pockets, there’s no telling the limits of the utilitarian trend. The luxe-tactical aesthetic applies to armorlike vests, combat boots, roomy jumpsuits and extends to the infamous “harness,” as seen on Timothée Chalamet and Michael B. Jordan. To wear it, look for military-esque garments that take on earthy color palettes and oversized silhouettes.

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Tie-Dye Takeover The solution to fall’s gray skies is a splash of color, and it just so happens that tie-dye is back in a big way. Separated from its rebellious, Woodstock roots—albeit not entirely—we’ve spotted men sporting tie-dye from head-to-toe, as well as a means of jazzing up a minimalist outfit. While the technique remains the same, options for the technicolor print include streetwear offerings such as sweatshirts, hoodies, hats and socks. However, not all of this season’s garments are as trippy, with some designers taking a more muted and subdued approach. Above: Todd Snyder + Champion Tie Dye Sweatshirt Left & Below: Lotuff Leather Working Tote in Chestnut

In the Bag The idea of a man holding anything that even resembled a purse used to be taboo. Zach Galifianakis’ character in “The Hangover” definitely didn’t do the accessory any favors. But these days, it’s not uncommon to see modern men rocking everything from a crossbody bag to backpacks, belt bags or sporty totes—and not just for matters of business. Luxury labels such as Fendi, Louis Vuitton and Todd Snyder sent menswear looks down the runway this season with bags that were quick to rival that of any woman’s. 42

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Leather’s New Look The timeless quality of leather makes it more than just an autumnal trend. However, this season’s offerings mark a new era of creativity and innovation. Aside from the usual motorcycle jacket and boots—essentially any man’s fall uniform—designers have expanded the horizon to include ultra-long coats, leather trousers, button-up shirts and sneakers. Whether you want to sport a full-on rock ‘n’ roll vibe or go all in with a “Matrix” look, each piece will be worth the investment.

Cozy & Cool Sweaters Nothing feels quite as comfortable (and familiar) as a knit sweater. The varietes, for one, are endless whether you’re a crewneck kind of guy or prefer a pull-over or classic cardigan. The traditionalists can cozy up with neutral-toned cashmere and wool turtlenecks while statement-makers can trade in the basics for graphic prints, artistic motifs and rainbow stripes. Think of them as this season’s secret weapon when it comes to layering.

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Below: Red Wing 8111 Iron Ranger Boot Bottom Right: Todd Snyder AW19 Runway Bottom Left: Men’s Knit Sweater


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WINE’S

LITTLE BLACK DRESS BY NEIL SHRODO | SUPER BUY-RITE JC The little black dress has been a constant in the fashion industry since the 1920’s, when Coco Chanel famously published a picture in American Vogue and declared it a “uniform for all women of taste.” Even when it was “out,” like in the conservative ‘50s, it still had its place. Wine, like fashion, follows the seasons— rosés and whites in the spring and summer, reds in the fall and winter. Each year brings something new in wine as well. One year it is oaky chardonnays, then pinot noir, followed by French rosés and sparkling wines. So what would be the parallel to the LBD? That wine style that always has class, always is in vogue, and is synonymous with celebrations? It always comes back to champagne. It makes every occasion better—the sparkle, the pop of the cork, the fizz in the glass. Yet, things have changed in champagne. Historically, these wines were made by large companies with famous names such as Moët & Chandon, Veuve Clicquot, and Perrier-Jouët who bought grapes from local vineyards. They made champagne with an eye towards consistency, each with its house style so you always knew what to expect. And thus, its popularity grew. About 25 years ago, however, as a new generation took over the family vineyards, a group of producers began to hold back some of their harvest each year. These small producers were focused on making distinct champagnes with an emphasis on regional character and high quality. Under the banner of “Small Grower” champagne, they revolutionized the industry by reinventing a classic—wine’s little black dress, for a new generation. 46

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AGRAPART & FILS BRUT “7 Crus” NV - $54.99 Superb flavors of white peach, almonds and citrus fruits layer over a surprisingly rich body. PIERRE GIMONNET BRUT “Belles Annees” NV - $39.99 Crisp and minerally yet textured and refined with deep flavors and great intensity. MARGUET ROSÉ EXTRA BRUT “Shaman 15” Grand Cru - $49.99 Aromas of fresh strawberries and ripe cherries. Excellent body, quite zesty mousse and a bright finish.


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WINE TRENDS: ORANGE WINES Orange wines are a new, hot trend in organic winemaking—one that uses ancient techniques, some nearly 5,000 years old, from the country of Georgia’s Caucasus Mountains. White grapes were crushed and then fermented with the skins and seeds intact for up to a year resulting in a rich, bold wine that has flavors of jackfruit, hazelnut, juniper, and orange rind. They are intense and unique, most similar to the wines of Jura in France. They have gained popularity in the past few years for another reason though, they use virtually no preservatives because they naturally oxidize as they are made. This makes them the ultimate organic wine, with no preservatives or additives like sulfites. Due to their intensity, they pair well with cuisines that have a lot of spice and heat, like Ethiopian, Korean, Moroccan, and Japanese. They work with many meats, ranging from beef to fish. These wines are now made in small numbers in countries like Italy, Georgia, Slovenia, South Africa, Australia, and the United States, some of which are quite rare and expensive. If you want to try a reasonable one, look to Austria, and try Eschenhof Holzer’s “Invaders” Orange ($18.99), a wine made from Muller Thurgau which is dry and full bodied, with flavors of ripe peaches, apples, and a kiss of lemon lime touched with spices.

GREAT VINTAGES ON THE HORIZON BORDEAUX: A vintage that is being hailed as one of the greats for this classic French region is one that had a near perfect growing season. The wines are rich and bold, but precise in flavor and style. Try the Château Saint-Emilion de Quintus 2016 ($39.99 on sale) as a wine you could drink or age for over five years. THE RHONE: 2016 was a stunner for both northern and southern rhones, with a long growing season in the north and superb weather in the south. Start grabbing the Chateauneuf du Papes. Look for Beaucastel CdP($89.99) or Crous St Martin CdP ($34.99) and you cannot go wrong. CALIFORNIA: Beginning with Napa, you have three great vintages in a row starting with the 2014’s which are getting better and better in ‘15 and ‘16—a trend mirrored in Sonoma as well. 2016 Chardonnays were great in Napa, Sonoma, Santa Barbara, and just about everywhere. ITALY: You’ve got very good drinking vintages in both the north and south for 2016. Look for Dolcettos and Barberas from the Piedmont, and Chiantis and Tuscan blends from Tuscany. Oddero Barbera 2016 ($18.99) is a good place to start.

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Original Art by Jersey City Illustrator Katie Cadamatre

Katie Cadamatre is a fashion and lifestyle illustrator based in Jersey City. She received her degree in illustration from the Rhode Island School of Design, and afterwards went on to study fashion at Parsons in New York where she learned the basics of constructing garments and pattern making. Since then, she’s collaborated with some of the world’s leading fashion and travel brands to create custom artwork for an array of projects. Her clients have included Michael Kors, Abercrombie & Fitch, EDITION Hotels and NARS. When she isn’t working, Cadamatre enjoys sketching people on the subway, taking her son to the park, karaoke and playing Call of Duty with her husband.

Fall is one of my favorite times of the year. The cooler weather and the changing colors make a spectacular backdrop to all of the fabulous fashion. Inspiration like that makes my work feel effortless. September | October

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KEEPING TIME IN STYLE WITH

BREW WATCH CO.

BY MICHAEL SCIVOLI | PHOTOGRAPHY BY JONATHAN FERRER

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midst the chocolaty aromas and friendly faces that fill the coffee house, 29-year-old Jonathan Ferrer sits as he has for years, blissfully tinkering with one of his timepiece designs. It’s here that he is at peace, creating something he’s passionate about in an atmosphere that’s both comfortable and familiar. But for the founder and designer of Brew Watch Co., this happy ritual is more than just where he likes to do his work. For Ferrer, it’s the very source of his inspiration for each watch he creates. The details of Ferrer’s designs feature little vented cut-outs on the crown and on the back, denoting his affinity for coffee shops. At times, the former NJIT grad will even sneak in a few java-esque surprises—most recently, a small timer set for 35 seconds (the optimal time for espresso). For Ferrer, each watch tells a story and in many cases, it’s one connecting the sophistication of a timepiece with those serene moments inside a café. “Coffee shops are my place of peace. This is where I enjoy designing, meeting with people and it just seems as though everyone around me is enjoying their time, too. So I thought it would be cool to put my own personal story into that. It’s a story that other people can relate to, which is the most important thing—relatability and connecting. That’s why I called it Brew.”

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Ferrer’s passion for watchmaking ignited during his time at NJIT, where he studied industrial design and still adjuncts to this day. During his collegiate years, the aspiring watch designer held an internship with Movado, a brand that traces its roots to La Chaux-de-Fonds, Switzerland’. From there, he began making his own designs and eventually worked up the nerve to crowdfund his own watch brand. “During my time at Movado, I got really hooked. It was also the moment where Kickstarter got really popular. I began freelancing and traveling all over the world and these guys said, ‘We don’t have a big budget, but we’ll fly you to Switzerland—so I just took the ride. They introduced me to manufacturers all over the world. When I began working with some of the connections I’d made, I was freelancing out of coffee shops in New Jersey, just sketching away. I shared my ideas with these manufacturers and basically had everyone on board for my passion project. I thought, ‘Hey, I can do this. I can get this on Kickstarter.’ So I launched it and did $40,000 sales in one month. It was totally unexpected,” he told me. From concept to a finished product, Ferrer’s 56

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designs typically take around eight to 12 months to complete, though each timepiece is not without its challenges—specifically in functionality. “The hands on a watch have a very specific weight to them. So depending on how much paint there is and the dimensions of the watch hands, that all affects the accuracy of the watch. All these different weights have to be tested. If anything is inaccurate, we would have to remake the hands. The engineering, testing and the concept is the most difficult part of the journey. That takes three to four months just for that,” he said. To build his intricate timepieces, Ferrer sources supplies from all over the world, including manufacturers and engineers that can tweak his designs for quality control. Brew Watch Co. began with one design per year and now after five, the brand produces two to three designs annually—thanks to Ferrer’s drive and dedication in all aspects of the company. “I was doing everything from design and engineering, to sourcing samples and supplies. But I was also doing the PR, photography, the website creation—and so on. That’s where it’s really exciting for me, and it all sort of snowballed.”


Growing up in Woodbridge, NJ, Ferrer’s passion is also one that ultimately may be passed down from generation to generation. His father, currently a jeweler and designer for Tiffany & Co., and grandfather, formerly a designer for Cartier, undoubtedly had some impact on his creativity. “When I was a kid, my father always told me to never get into this industry because it’s especially labor intensive. So he sent me to NJIT so I could ‘use my mind, not my hands.’ But I just fell into the same groove,” he laughed. “There really was no escape.” Today, the demand for Ferrer’s designs continues to grow. As Brew Watch Co. evolves, Ferrer keeps himself engrossed in all things design—teaching at NJIT in Newark once per week and collaborating with anyone in the industry. Though he has a small office in New York City, he can still be found at his local café, where he loves to spend his time doing, of course, what he does best. “I see the demand so I’m trying to increase my productivity for more designs per year. But I don’t want Brew to lose its genuine nature, I want everything to be well-designed and have enough time to tell my story for each one. Every collection I work on, it has to have a certain amount of familiarity or nostalgia that pulls someone in—but still have that uniqueness.”

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FLORAL COUTURE —A Whimsical Collaboration of Photography, Dance, and Fashion BY MELISSA SORGE Master floral designer OIga Sahraoui grew up surrounded by nature. A native of Odessa, a port city on the Black Sea, she was mesmerized by the vibrant shades of blue coloring the local waters. While she always carried this appreciation for the natural environment, it was her honeymoon in Marrakech that solidified her fate in flowers. Visits to the famous gardens of French artist Jacques Majorelle, as well as the home of fashion icon Yves Saint Laurent, imprinted upon her soul a desire to recreate the beauty she had witnessed: “I was so inspired, overwhelmed by the beauty, sophistication, colors, textures… it was love at first sight. I wanted to create my own world from flowers. There and then, I decided to become a floral designer.” Sahraoui went on to study among the world’s leading floral experts, earning her credentials in floral design, and it was in the Netherlands that Sahraoui learned that floristry, in and of itself, was an art form. After spending much time learning the principles of horticulture, Sahraoui was ready to meld art, fashion, and nature in the creation of her own establishment in New York City. Sahraoui opened Sahola Flower Fashion Boutique in 2012, where she continues to produce inspired, original floral designs and couture. Most recently, Sahola Flower Fashion Boutique had the chance to collaborate with Ken Browar and Deborah Ory of NYC Dance Project. Browar and Ory are known for their bestselling book, “The Art of Movement,” 58

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in which they depict some of the world’s leading dancers through photos. Currently working on their second book, the pair came across a photo of an Alexander McQueen dress and fell in love with its movement and floral pattern. Instinctively, they envisioned a ballerina dancing in a similarly inspiring ensemble. Through mutual friends in the floral and art worlds, Browar and Ory found Sahraoui, and a powerful creative team came together to bring the vision to life. The first task at hand, in creating the floral gown, was to make sure the ballerina could move freely in her costume. To achieve this, they turned to costume designer, Madeleine Hinkis, who chose a corset top connected to a skirt ring base—similar to the shape of a wedding dress. From there, Sahraoui worked her flower magic: “Flowers had been carefully selected to create the texture, rhythm, and the art of movement. A variety of colorful hydrangeas, roses, spray roses, and veronica create that beautiful energy flow of the dress. Striking hydrangeas keep the airy look of the clouds, while roses bring the elegant glimpse.” The end result was an ethereal gown fit for dancer Meaghan Grace Hinkis, a soloist with the Royal Ballet. Hinkis’ form moved gracefully and poetically in the carefully curated dress, and this pairing of art and nature is precisely why Sahraoui decided to lead a life devoted to flowers: “Flowers are the language of every sentiment. Together [flowers and dance] bring unforgettable emotions.”


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Style Tips with Lauren Mazzei BY ABBY MONTANEZ As the weather begins to change, so should your wardrobe. It’s time to take stock of your closet, bring forward the chunky knits and get ready to master the art of layering all over again. We tapped one of our favorite local fashion bloggers, Lauren Mazzei, for advice on dressing during one of the trickiest times of year. Since we last collaborated with Mazzei back in 2016, let’s just say she’s been busy. Mazzei is now five years into her eponymous fashion and lifestyle blog (formerly Auburn Robes), working full-time in the Digital Marketing department at Tiffany & Co. and recently relocated from Hudson County to across the river in NYC. Just like everything else, her style has also evolved over time. She admits to investing in more staples that she can wear both in and outside of the office— her go-to places to shop include Zara, Nordstrom, Revolve, Shopbop, ASOS and Rent the Runway. In between posting the ultimate cool girl outfits to her Instagram page (@laurenmazzei) and keeping readers up-to-date on her website, Mazzei shared with me a few tips and tricks on transitioning from summer to fall with items you may already have at home.

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Befriend a pair of boots A shoe trend that comes around every autumn is the boot—whether it’s of the ankle or over-theknee variety. Whatever you choose, Mazzei recommends picking a style with a small heel that’ll give the illusion of longer legs. You can rock a pair of suede platforms with jeans or even shorts with tall riding boots—for those days that start out cool and turn to sweltering. Don’t be afraid to splurge here, it’s a versatile investment that’ll carry you from year to year. When they get worn out, Mazzei suggests having the soles replaced instead of buying a new pair.


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Add a leather jacket

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Double down on denim

A leather jacket can change the entire mood of an outfit, and there’s no other item I can think of that’s more fallappropriate. It can be worn during all times of the day, on any occasion, thrown over a dress with a summery print or paired with a silky top for a night out. “A lot of people even wear it underneath a heavier jacket because it makes for a cool layering piece that looks really edgy.” Mazzei insists there’s no need to break the bank either, as she opts for faux leather since it’s inexpensive and ethically conscious.

Now is the time to dig out the deeply saturated indigos, all-black washes and trendy two-tones. As a classic style essential, jeans can just as easily be dressed up for work or down with a vintage tee. When it comes to the silhouette, Mazzei says: “Be open to trying different cuts. I usually go for a boyfriend cut or skinny jeans, but I’ve also been into bell bottoms lately. It’s something different and I find them to be really flattering on the body.”

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Go heavy on fabric Remember that cable knit sweater in your closet that’s been calling your name? Now is as good as time as any to bring forth the chunky knits and embrace the cozy, cool weather vibes. Heavy sweaters are the perfect layering piece as a cardigan over a dress, tucked into a skirt or as the anchor underneath a printed jacket. Mazzei finds herself abiding by a more neutral color palette year-round, but sticks to autumnal-inspired tans, blacks, grays and browns in the fall. She also recommends a royal color scheme for those who want something a bit bolder—think deep purples, blues or greens.

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Break out the blazers Blazers aren’t just for the boardroom anymore. They’re considered one of the trendiest pieces of clothing, often seen on celebs like Gigi Hadid and Emily Ratajkowski. Today, there are tons of different styles to choose from including slouchy and oversized to ones with strong shoulders and corseted waists. Mazzei swears by them as the perfect week-to-weekend item with the ability to instantly pull any look together. For fall, search for something less structured and with a plaid print or neutral color story. It’ll go with just about anything from biker shorts to a midi skirt.

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