DIGITAL MARKETING
• A brief overview of digital marketing and all relevant set of activities: • Search Engine Optimization • Local SEO – Google My Business • Search Engine Marketing – Google Ads • Display Advertising – Contextual | Behavioral | Targeted • Google Ads • Facebook • LinkedIn • YouTube • Content Marketing & Blogging • Social Media Marketing • Lead Generation • Marketing Offer – Attractive / Relevant Offer • Landing Page – Offer’s details with form • Conversion Page – Thank you page • Email Marketing – using Mail Chimp • Video Marketing – YouTube • Responsive Design • Google Analytics
Social Media Marketing – Strategies, Tips & Tools • Overview and some social media statistics • Setting up Social Media Goals • Be Selective. Start Slow! • Find out where your targeted people connect • Popular Social Media Networks • Know Em – Check Social Media Username Availability • Knowing your Audience • Google Alerts – Monitoring your brands, competitions, and industry trends using • Tweet Deck – a monitoring tool similar to Google Alerts for Twitter • Panoramiq – Instagram listening tool • Hashtags – Best Practices & Tools • Facebook / Instagram / LinkedIn • Optimizing your Social Media profiles • Followers vs Talking about this [Engagement] • Boosting a Post • Facebook/Instagram Advertising using Facebook Ads Manager • Remarketing/Retargeting using Facebook Custom Audiences • LinkedIn Advertising: Text Ads | Sponsored Content • Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency • UTMs – URL Builder • Bounce Rate, Time Spent on Site and Conversions! • Tracking your emails
Implementing Social Media / Engaging your Audience • Lead Generation • Ideas for Content Marketing • Content Curation • Search Trends and fnding relevant questions to be answered • Write social media updates • Inbound Marketing Methodology • Scheduling/Automating Social Media updates using Buffer Measuring Success • Comments, Shares, and Likes • Track performance using Google Analytics
FACEBOOK ADVERTISING
INSTAGRAM ADVERTISING
TWITTER ADVERTISING
LINKDEN ADVERTISING
Search Engine Optimization
1- ON PAGE SEO
2- OFF PAGE SEO
• Google Suggest • Google Trends – Finding Search Trends | Most Search Terms • Writing Headlines (Page Titles) with examples • Writing Summary (META Descriptions) with examples • META Keywords are no more! • Optimizing Page Content • Optimizing Page Content (body) • Good Examples • Related Posts / Products • SEO for Images • Structuring the Content • SEO-friendly URL Structure • Plan your Site’s Hierarchy • Breadcrumb Navigation • Internal Linking – Site Navigation • Localized SEO • Google My Business • Local Reviews • Website Speed Matters • Improving your website using Google Search Console • Backlinks – the latest trends • Checking Domain’s Authority – Mozbar • Checking your Competitors’ backlinks • Natural Backlinks • Social Sharing • Links from YouTube Videos • SEO & PR • Users’ Engagement • Links to Related Stories, Blog Posts, Products/Services • Enable Social Sharing • Embedding videos
• Enabling Site Search feature • Enable Live Chat feature • Bounce Rate & Visits’ Duration • Optimizing Social Media Updates • Optimizing YouTube Videos • Blended SEO • Google Analytics • Website Backup • SSL Certifcate • Website Security • Mobile SEO • Voice Search • 301 Redirects • Fake Followers / Fake Backlinks • Google Webmaster Guidelines • Google Official SEO Guides • Google’s 200 Ranking Factors • The Central Idea
GOOGLE ADVERTISING
Google Ads • Google Networks [Search & Display] • Keyword Research – how to choose the right keywords to advertise? • Google Suggest • Related Searches • Know your Competitors’ Keywords using SEMRush • Keywords Matching Options – Broad, Phrase, Exact, and Broad Match Modifer • Working with Negative Keywords • Organizing and Grouping the Keywords – Ad Grouping • Increase the Quality Score • Setting up Google AdWords Campaigns – that avails high ranking at low cost • AdWords Account Structure • Campaign Setup procedure • Ads and Ad Groups • Organizing Ad Groups • Creating Effective Ads • Optimizing Landing Pages • Bid Management • Analytics – Measure and fine-tune • Remarketing Campaigns – Google Analytics Google Analytics training course provides you with tech
niques to get the best possible return on the investment you have already made in your website design, search engine optimization, marketing, and advertising campaigns. • Getting Started with Google Analytics • Real Time | Audience | Acquisition | Traffic Source | Content | Conversions • Taking decisions based on Analytics Reporting • Audience Reports • Overview
• Geo • Language • Technology • Mobile • Demographics • Interests • Behavior • Comparing, Exporting, and Scheduling Reports • Acquisition Reports • All Trafc – Source/Medium • Campaigns – Tracking other online marketing campaigns’ performance using UTMs (Google’s Custom URL Builder) • Google Ads – Tracking Google Ads campaigns’ performance and optimization (after connecting Google Analytics with Google Ads) • Search Console – Tracking SEO Keywords (after integrating Google Analytics with Google Search Console) • Social – Tracking Social Media Trafc • Behavior Reports • Site Content • Site Search • Defning Business Goals and Objectives [Conversions] | Measuring your Site’s ROI • Insights – Ask Google Analytics Intelligence • Google Tag Manager –
MAILCHIP EMAIL MARKETING
THANKS