Wisdom Begins In Wonder
Why Choose Emotio After 27 years in the agency world we know that our key to success is by achieving your business goals. We specialise in helping grow and commecialise your business through creative design and an innovative, in depth understanding of which marketing tactics are best to reach your audience.
So why use Emotio? Emotio’s team have been designing and building brands since 1989, our digital skills have been honed over 2 decades with hundreds of successful campaigns and websites behind us and many more in our future. After 20 years designing websites we have a unique understanding of the design an build process and the best way to get your project delivered. Emotio are in a unique position as our sister company specialises in web and mobile applications including complex integrations. This means that not only can our highly qualified designers create your marketing collateral, whilst our marketing experts make sure your design performs, but we have an enterprise level
development team and hosting solution to give you amazing functionality behind the scenes. You get the best of both worlds: the creative and the technological. We have worked across almost every sector, some for more than a decade, such as Hospitality, Retail, Finance, Professional Services, Estate Agents and Manufacturing. They say people buy people, I guess that is the only way you’ll know if we are right for you, so pick up the phone or message us here. hello@emotio.co.uk | +44 (0)20 8385 5050
Planning
Research
Concept Phase
Competitors | Trends | Market-
Initial Concepts | 2 Revision
Space | Custom Developments
Rounds | Template Layouts
Go Live Content Gather Client Content | Page Creation | Image Selection
301 Redirect SEO Analytics Webmaster Domain Pointing
Design Finalisation Electronic Approval File Preparation for Build
Design Build Website Deployment
Creation of Templates | CSS Creation | Navigation
System Deployment and testing
Development Assignments | Coding | Testing UAT | Feedback | Finalisation
Website Services “A picture is worth a thousand words. An interface is worth a thousand pictures.� Ben Shneiderman
Our team have been building all types of websites since 1996, we have experience on most platforms be they Wordpress, Joomla, Drupal, dotnetnuke, Site Core, Magento etc. Much as we can build content managed websites on these platforms we embarked five years ago on building the ultimate website builder with our sister company, the result is a CMS focused on business needs. We looked at what a growing business between 1M and 50M would require and built a system that could fulfill these requirements. Telaeo has been developed to provide a CMS system that is flexible, powerful and fast to deliver. It is capable, unlike most systems, to reflect all our experience in online design, usability, functionality and marketing experience rolled into one system, meaning that it has the answer to most
commercial requirements. Through our sister company Intenix, no project is too complex or too much trouble. We can provide turnkey solution to help you realise your businesses digital vision. We handle each phase of your development from initial consultancy through to business analysis and project delivery. Detailed documentation on requirements means there is never a confusion regarding expectations. Our team has an excellent reputation for innovating and commercialising digital website solutions. We understand the value your online presence will offer site visitors and how your website can streamline internal operations and administrative tasks.
Fact: We built our first CMS website in 1996 and have delivered solid business solutions ever since.
Quality Content Site Pages | Press Releases Fresh Content | Articles
Research
On Page
What, why, who, where, when...
Titles | Description | H Tags
Keywords | Competitors
Structured Data | Body | Audits
ROI Success Reporting Analytics | Conversions
Technical
Rankings | Return to investment
Site Speed | Duplicate Content URLS | Site Crawl Mobile | Audit
Social Engagement Geographical
Google+1 | Shares | Comments Likes | Tweets | Co-citation
Rich Snippits | Webmaster Management | Google Local Page
Backlinks Aquisition
Marketing Consultancy “The most important thing in communication is hearing what isn’t said.” Peter Drucker
We have provided consultancy in the form of mentoring and coaching to the pan European marketing team of a global brand as well as strategy planning for small to medium business owners.
It’s not every day that you find a business with such a holistic approach to with marketing. Heading up our consultancy is Damon Segal, who has seen marketing evolve from traditional direct mail and out door ads to precision target social advertising and search optimization. Damon has a unique ability to focus marketing efforts around commercial models helping to ensure organizations achieve their objectives and makes a great return on their investment. Our consultancy covers business strategy, financial modeling, commercialisation of an online presence, digital strategy and analysis or management of third parties. We aim to demystify online marketing and explain at a board level what, why, how, where and when your marketing in order to get the best return.
Fact: Our Managing Director wrote the digital marketing module for a masters degree on Global Marketing.
Quality Content Site Pages | Press Releases Fresh Content | Articles
Research
On Page
What, why, who, where, when...
Titles | Description | H Tags
Keywords | Competitors
Structured Data | Body | Audits
Success Reporting Analytics | Conversions
Technical
Rankings | Return to investment
Site Speed | Duplicate Content URLS | Site Crawl Mobile | Audit
Social Engagement Geographical
Google+1 | Shares | Comments Likes | Tweets | Co-citation
Rich Snippits | Webmaster Management | Google Local Page
Backlinks Aquisition
Search Engine Optimisation “If it isn’t on Google, it doesn’t exist.” Jimmy Wales
Our team has been getting clients found on organic search listings since the late 90’s. We have seen Google’s algorithm change year upon year, we have a unique understanding of how Google has grown from measuring simple off page factors to having over 200 signals to rank a site.
Through careful monitoring we keep track of traffic generated from these rankings and what return is gained from this activity. SEO is a long-term strategy which has a proven track record in the success of a website.
In 2013 there was over 15 updates to the Google algorithm including changes to Penguin and Panda as well as the core update, Hummingbird. You can read our MD’s article on the Hummingbird update here. Emotio work with you to increase your websites trust and gain rankings in the search engines through on-page, off-page and content management. This includes both local search and high value keywords. It is a continuously evolving process to optimise your websites rankings in Google, Bing & Yahoo.
Fact: Our team have been search engine marketing since 1997.
Analysis
Research
On Page
Competitors | Trends | Market
Call to Action | Tracking
Space | Custom Developments
Landing Pages
Success Reporting Analytics | Positiong |Click
Campaign Set Up
Through | Conversion Costs
Structure | Adgroups Remarketing | Display
Google Experiments Social PPC
A/B Testing Landing Pages CTA Testing
Facebook | Twitter | Linkedin Targeting | Reach | Conversions
Monthly Management
Pay Per Click Advertising “Many a small thing has been made large by the right kind of advertising, all it takes is one click.” If you want fast gratification then Pay Per Click is for you. Damon’s client center on Google has been active since 2005 and has generated millions clicks to clients websites resulting in millions of pounds of revenue for clients. We also run paid campaigns on Facebook, Linkedin and Twitter. As with search engine optimsation we have seen the evolution of paid advertising from a simple bid process to the more complex ad ranking that goes on today. We are Google Partners and certified in advanced adwords management. This means we have access to unique resources that clients won’t have. Though thousands of hours spent managing campaigns we know what does and does not work and put this in hand with our ability to create and/or manage campaign websites and you have a winning combination. So whether your
objective is to generate B2B enquiries, B2C enquiries or direct online transactions we have the expertise to help you. Google has made adwords the most prominent element of a search result so if you want to be found at the searchers moment of relevance. We also manage social paid advertising which is getting stronger and stronger; it has proved effective at growing channels and driving traffic. Facebook’s and Linkedin’s demographic targeting is unmatched online and we have successfully leveraged this medium for driving strong conversions. Twitter is a new method of advertising and has only recently become available to users with small budgets.
Fact: We have experience running successful campaigns from £300 - £50,000 per month.
Strategy Objectives | Social Strategy Framework | Consultancy Training
Research
Set Up
Competitors. | Trends | Market Space
Channels | Monitoring | Management
Followers | Demographics
Reporting | Benchmarks
Engagement Training Social Media Teams | One to One Content Curation | Posting Strategies
KPIs Objectives Goals Conversions
Triggers
Support Engagement | Content Planning Telephone Guidance
Analysis & Consultancy
Monitoring
Report Analysis | Recommendations | Consultancy
Listening | Hashtags | Alerts Crisis Management
Audience Growth Grow audiences | Facebook | Twitter | G+ | Youtube | etc.
Social Media Marketing “First learn the meaning of what you say, and then speak.� Epictetus
Social Media Marketing is another long-term strategy. There are now so many channels in the social arena that knowing which to choose and for what reason is one of the most important challenges you face. Should it be Instagram or Vine, Pinterest or Snapchat, Facebook or Twitter or all of them! Social media has evolved into a very powerful opportunity for reaching out to a huge number of potential business partners, buyers and prospects and influencing them to form a favorable opinion about your brand, product, service, business or company. Over a billion users actively participated in social media networks, people who share content, profiles, opinions, insights, experiences, perspectives, knowledge and media itself. This facilitates conversations and online interaction between groups of people with keen interest on relevant subjects to
your organisation. We help your define and execute a strategy to tap into these audiences and help them form a positive opinion of your brand. Our services include strategy planning, content curating and creation, engagement and channel support. We can work with your team to train them how to manage your social channels and support them in an ongoing capacity. Emotio are Hootsuite Solution partners and have experience with most social management and monitoring tools including Radian 6 and Simply Measured. If you’d like our recommendations on your social strategy then contact us today.
Fact: We have run successful social campaigns since 2006 driving business to B2B and B2C
Research Competitors | Trends | MarketSpace | Custom Developments
Success Reporting Performance | Open Rate | Click-
Design
Through Rate | Conversions
Layout | Mailing Templates Campaign Assets
List Management Subscriber Segmentation
Planning
Data Purchasing
Frequency | Events Occassions Campaigns
Campaing Monitor Sending | Split Testing | System
Email Marketing “Don’t use big words, they mean so little.” Oscar Wilde
Because of the nature of e-mail marketing, results are quickly observed. E-mails go directly to your target’s desktop. They do not have to pass reception, PAs or the challenging envelope opening and you will see which offers are favored and how many emails were opened.
a pay as you go option. Let us design your e-mail or e-mail template, source e-mail mailing lists and manage the process of sending mails. Contact us today to get started.
Emotio’s team has a great deal of experience with e-mail systems. We can help you select the best platform for your requirements, plan and execute your email marketing campaigns. We can also provide post campaign analytics to help you understand what worked and more importantly what didn’t work. We have our own recommended mailing platform and can set up an account for free. This will get you up and running in no time. We offer a monthly subscription to send as often as you like or for the casual user we have
Fact: We have run successful B2B and B2C campaigns resulting in enormous returns for our clients.
Success Strategic Apporach External and Internal Comm Innovation | Resonance | Marketing Measuring | Validating
Increased Visibility Value Customer Loyalty Longevity Goodwill Market acceptance
Research Competitors | Brand Positioning Customers | Opportunities
Market dominance
Visual Language Perception Map
Logo | Symbols | Font | Colour Palette | Consistency
Quality | Price Service | Selection
Verbal Language Brand Name | Core Offer Personality | Values | Story Strap Line
Brand Identity “Your Brand is What People Say About You When You’re Not in the Room” Jeff Bezos
Damon sits on the expert council for Superbrands allowing him a unique insight into what is expected of a brand, helping you live up to your potential.
They say that first impressions count, and the first impression of a brand is usually it’s visual identity; it’s logo design and colours. Whether this is the passing of a business card or passing a bill board your brand must convey your values and offering quickly and positively. A strong brand allows a business to create brand value. Brand value can contribute to loyalty, an increased chance of winning pitches and a premium on costs, which is not found as a standard generic supplier. Emotio are well placed to help develop your brand and brand marketing, our team have over 25 years experience in branding and translating design across all mediums. We work out how your brand can be applied across digital and print, developing a strong identity for you to build upon.
Fact: We have over 25 years experience in branding and translating design across all types of mediums.
“You don’t build a reputation on what you’re going to do” Henry Ford
Emotio Design Group Ltd. William Old Centre, Ducks Hill Road, Northwood, HA6 2NP Office +44 20 8385 5050 | Email: hello@emotio.co.uk | emotio.co.uk