Promotional Supplement Distributed by Academy of Chief Marketers
About Superbrands UK Volume 21 Superbrands, now in its 21st volume in the UK, has been providing a snapshot of brand sentiment since 1995. It has seen brands face many new challenges along the way, from brands first having a presence online to the sustainability issues which Superbrands are now committed to addressing. However, in what has been the most turbulent of times, the Superbrands of the UK have shown community spirit, resilience and the determination to get through these extraordinary circumstances, while helping their customers do the same.
Contents p4 Research and Results Overview 2020/21 p6 In Sickness and in Health A selection of Superbrands reflect on these unprecedented times and look to the future p12 The Brands 2020/21 p18 Qualifying Consumer and Business Superbrands
The Superbrands programme aims to shine a light on branding excellence, in both consumer and businessto-business fields, across a wide range of industries. Superbrand status is awarded for quality, reliability and distinction through a combination of branding experts’ and consumers’ opinions. A selection of the identified brands are celebrated in the Superbrands annual publication which explores the history, development, achievements and strategies of these luminaries. This supplement sits alongside the annual, providing a summary of these brands and exploring some of the ways in which they have stayed ahead. Unusually for an industry award, brands do not pay or apply to be considered for Superbrand status, the reason being that in order to provide a broad review of the market and identify the strongest brands, all the key players in each sector need to be evaluated and voted on.
BRITAIN’S CHOICE
2020/21
Superbrands is operated under licence in the UK by the Academy of Chief Marketers, whose purpose is to create a collaborative community of marketing and branding professionals. The aim is to help them tackle challenges and provide them the insights and inspiration to further benefit their brand and career.
CHIEF EXECUTIVE OFFICER ACADEMY OF CHIEF MARKETERS Damon Segal
If you would like to order a copy of Superbrands UK Volume 21, please email books@chiefmarketer.co.uk
BRAND LIAISON DIRECTOR ACADEMY OF CHIEF MARKETERS Tennessee Van Der Vyver
DIRECTOR ACADEMY OF CHIEF MARKETERS Nathan Mathan
EDITORIAL DIRECTOR SUPERBRANDS UK Angela Cooper
CHIEF OPERATING OFFICER ACADEMY OF CHIEF MARKETERS Felisa Kennard
DESIGN DIRECTOR SUPERBRANDS UK Verity Burgess
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