BRANDING VELO eSCOOTERS +44 (0)20 8385 5050Design Partner
This presentation consists of concepts in black and white design only. This allows you to focus on the design and imagery without distraction. Please feedback on preferences. This maybe that you particularly like one design or it may be that you are not keen on Sometimesany. it will be feedback to try mixing up concepts or use parts of concepts with new ideas. What ever the feedback, design is a process and it is important that you can be proud of the final result.
Round 1
PART OF THE EDI COLLECTION | RESULTS BY DESIGN © 2020 Emotio Design Group | www.emotio.co.uk | 020 8385 5050 PROJECT TITLE VARIATION CONCEPT Velo eScooter 1-7 Modern and Retro Style eScooter Branding • industry: Electric Transport • Key points: A cool electric range of retro and modern sit on scooters. • Competitors: Vespa and Artisan Scooters • What sets your business apart: One of the main areas is value for money. • Brand name: Velo (Velo eScooters on documents) • Brand Characteristics: Cool, Retro, Exciting, targeting age 18-54, Skilled Working Class, Lower Middle-Class, Middle-Class, Upper Class The Brief
PART OF THE EDI COLLECTION | RESULTS BY DESIGN © 2020 Emotio Design Group | www.emotio.co.uk | 020 8385 5050 PROJECT TITLE VARIATION CONCEPT Velo eScooters 1
PART OF THE EDI COLLECTION | RESULTS BY DESIGN © 2020 Emotio Design Group | www.emotio.co.uk | 020 8385 5050 PROJECT TITLE VARIATION CONCEPT Velo eScooters 2 The symbol can be used individually too. Uplifting - Referencing the fact that individuals with electric scooters are empowered – upwards movement indicative of improvement and positivity .
PART OF THE EDI COLLECTION | RESULTS BY DESIGN © 2020 Emotio Design Group | www.emotio.co.uk | 020 8385 5050 PROJECT TITLE VARIATION CONCEPT Velo eScooters 3 The symbol can be used individually too. Inclusion - Focussing on the circular shapes to represent inclusion, joining the electric revolution – The circular shapes are also a reference to the wheels
PART OF THE EDI COLLECTION | RESULTS BY DESIGN PROJECT TITLE VARIATION CONCEPT Velo eScooters 4 The symbol can be used individually too. Freedom - The wing of the V indicating speed, movement and a free spirit.
PART OF THE EDI COLLECTION | RESULTS BY DESIGN PROJECT TITLE VARIATION CONCEPT Velo eScooters 5
Power - Using the power button to indicate the product range is electric as well as indicating power and being switch on.
PART OF THE EDI COLLECTION | RESULTS BY DESIGN © 2020 Emotio Design Group | www.emotio.co.uk | 020 8385 5050 PROJECT TITLE VARIATION CONCEPT Velo eScooters 6 Movement 2 - Conveying a sense of movement with flowing text to freestyle a retro hand written style.
convey a statement like appearance.
PART OF THE EDI COLLECTION | RESULTS BY DESIGN PROJECT TITLE VARIATION CONCEPT Velo eScooters 7
Modern - Sans serif letters with clean lines and geometric shapes spaced to
PART OF THE EDI COLLECTION | RESULTS BY DESIGN © 2020 Emotio Design Group | www.emotio.co.uk | 020 8385 5050 PROJECT TITLE VARIATION CONCEPT Velo eScooters Various Modern and Retro Style eScooter Branding Option 1.1 Option 1.2 Option 2 Option 3 Option 7Option 5 Option 4 Option 6
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