A STYLE GUIDE
Our vision and mission
We strive to ... We are committed to building a company that is defined by trust, expertise, strength, comfort, luxury and service.
Tagline These words have a lot behind thme. They are a tangible reinforcement of a decision well-made. :ets make choosing Maxim Bungalows synonymous with “life made better�.
YOUR LIFE MADE BETTER Partnership Be committed to creating mutually beneficial solutions. We devote tremendous effort to building out network of resources. Investigate promoting these brands when the context is appropriate.
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SECTION 1
Elements of our identity
SECTION 1 Elements of our identity - the logo
Our logo - A fixed relationship Our corporate logo is the purest and most meaningful expression of our brand. When we use it consistnetly, we are helping to preserve the integrity and clarity of the MAXIM BUNGALOWS image. Our logo is a workdmark. The relashionship between the words should never change. They should always remain in fixed proportion.
Pantone 185c
Digital artwork exists for all applications of our logo, so there should never be a need to recreate, alter or copy it from the web. To obtain authorized artwork, please contact the Marketing Department
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SECTION 1 Elements of our identity - the logo
Logo clear zone and size The logo should be given a significant role in every communication, no matter how many other elements are in a layout or how small the printing sufrace may be. To ensure legibility, we have established minimum restrictions for a clear zone and size.
Clear Zone The clear zone refers to the space needed aroudn the edges of the logo. The clear zone must be equal to or greater than the size of the capital “X� from the logo.
Minimum Size The logo should never appear at a size smaller than 1.25 inches. 1.25 inches
Reverse Usage Correct reverse usage
One color usage
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SECTION 1 Elements of our identity - the logo
Incorrect use of our logo Our logo holds an important position in the brand and should be treated with respect. It should not be used in a way that makes it look out of place, out of proportion, boxed in or insignificant.
Never:
MAXIM
BUNGALOWS DOMINICAN REPUBLIC
alter the colors of shades of the logo
substitute MAXIM BUNGALOWS with another typeface or recreate the logo in any way
alter the proportions of the logo
use a low-resolution version of the logo to print
use the logo on a pattern or as a pattern
use a drop shadow or any ‘special effects’ with the logo
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SECTION 1 Elements of our identity - the colors
Corporate colors These are official MAXIM BUNGALOWS corporate colors - they are constant and do not change from campaign to campaign. These colors are used for corporate stationery and corporate communications.
core corporate colors
Pantone 185 C
Pantone Warm Grey 11 C
Pantone 7500 C
C 0 M 91 Y 76 K 0
C 0 M 17 Y 34 K 62
C 0 M 2 Y 15 K 3
R 252 G 25 B 33
R 125 G 106 B 85
R 247 G 237 B 212
Hexidecimal FF0000
Hexidecimal 7D6A55
Hexidecimal F7EDD4
accent
Pantone 411 C C 0 M 27 Y 36 K 72 R 104 G 79 B 64 Hexidecimal 684F40
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SECTION 1 Elements of our identity - the fonts
MAXIM BUNGALOWS has two official corporate fonts: Zurck and Trajan. Zurich is the primary font used in all communication which is not campaign specific. Trajan is used much less frequently. It is used in specific situations when referencing the Maxim Bungalows brand or tagline “ Your Life Made Better”.
Zurich
TRAJAN
Zurich Light
Zurich Light Condensed
TRAJAN Regular
ABCDabcd1234
ABCDabcd1234
ABCDabcd1234
Zurich Light Italic
Zurich Light Condensed Italic
TRAJAN BOLD
ABCDabcd1234
ABCDabcd1234
ABCDabcd1234 “ YOUR LIFE MADE BETTER”
For communications that are produced using the Microsoft platform of products, the Zurich or Trajan family of fonts is often not available. For consistency in those documents we use Arial exclusively.
Arial Regular
ABCDabcd1234 Arial Bold
ABCDabcd1234
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SECTION 2
Elements of our creative
SECTION 2 Elements of our creative - the imagery
Corporate imagery Imagery and use of imagery within layouts is to convey the sense of modernity and luxuray which is a core value of MAXIM BUNGALOWS. When selecting imagery or producing any marketing collateral, always maintain reference to the core color palette. Use of imagery should be focused on photos of the bungalows, and not stock/lifestyle photos, unless predetermined.
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SECTION 2 Elements of our creative - communication and collateral
Corporate communication
YOUR LIFE MADE BETTER
YOUR LIFE MADE BETTER
Examples of branded corporate stationery is shown below. Consistent with brand standards all stationery has a modern, inviting, proffesional and trustworthy aesthetic.
Ronald Humphry Vice President
1 Paradise Drive, Cofresi Beach Puerto Plata, Dominican Republic tel. 809.970.3364 ext. 345 fax. 809.970.3156 toll free. 888.446.4695 www. maximbungalows.com Cofresi Beach
Cofresi Beach Juan Dolio
1 Paradise Drive, Cofresi Beach Puerto Plata, Dominican Republic tel. 809.970.3364 fax. 809.970.3156 toll free. 888.446.4695 www.maximbungalows.com
Juan Dolio
Zurich Light
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SECTION 2 Elements of our creative - communication and collateral
Corporate collateral Examples of branded collateral are shown below. Consistent with brand standards all are designed with the core color palette. They have a minimal, yet worm, friendly and trustworthy aesthetic.
coaster
napkin
invitation /thank you card
matchbook
tent card / door knob sign
parcels from gift shop
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