THE DUNNICAN ADVANTAGE
COLDWELL BANKER APEX, REALTORS A TRACK RECORD OF EXPERIENCE ◦ 8 offices with 365 sales associates ◦ 2nd largest Coldwell Banker affiliate in Texas ◦ Assisted nearly 8000 sellers/buyers in 2010/2011 ◦ Top 100 broker in US- Real Trends Survey ◦ One of largest women owned businesses in DFW ◦ One of the highest # of sales per agent of top firms in Dallas- NAR,DMN ◦ Top 10 CB Affiliates in US
COLDWELL BANKER APEX, REALTORS GLOBAL RESOURCES
o Potential purchasers can come from anywhere around the globe o 100,000 Coldwell Banker associates in 47 countries that share leads around the world o Member of the largest relocation network in the world, Cartus. Representing such companies as Microsoft, Raytheon, ExxonMobil with over 1250 corporate companies as well as affinity companies such as USAA
DUNNICAN ADVANTAGE: EXPERIENCE A TRACK RECORD OF RESULTS – CINDY & CORY DUNNICAN ◦ Ranked # 4 Team in a company of over 360 agents. ◦ 15+ years of local market experience ◦ Selling approximately $15-$18 Million in real estate each year ◦ Nationally Recognized by Realtor.com for Online Marketing Excellence ◦ 70% of our business comes from past clients and referrals ◦ Personal service
DUNNICAN ADVANTAGE: EXPERIENCE A TRACK RECORD OF RESULTS – CINDY & CORY DUNNICAN
o List Price vs. Sales Price ratio is 98%.
-Market average - 97% o Average Days on the Market – 38 Days
o In 2012 We Listed 39 Homes For Sale o Only 1 Home Expired in 2012
WATERVIEW SPECIALISTS WE KNOW WATERVIEW o Since 1999, Cindy & Cory have lived, worked and played in Waterview.
o Over 150 Waterview homes Sold o We have a vested interest in keeping our property values up o We know how to “sell” the neighborhood and the Waterview amenities
DUNNICAN ADVANTAGE MARKETING Market Value and Pricing
o Comparative Market Analysis helps to determine the highest and best price at which a property will most successfully compete in the local real estate market Historical Sales Data Competition Study Market Saturation Market Absorption Rates
DUNNICAN ADVANTAGE MARKETING Market Value and Pricing The most important aspect of selling a home in today’s real estate market is determining the highest and best (most competitive) list price for the property.
If the home is priced too high, buyers will choose not to look at the home or wait until the price is lowered to a more competitive range. You Risk: • Losing money due to extended time on the market • Losing buyers who choose to purchase other properties that are priced more competitively. When your home is priced right and ready to show, you open your home up to a greater number of potential buyers. Our Goal: • Price your home at the highest and best price as indicated by the local market. • Hit the market as a “HOT” property with perceived value in the eyes of the buyers actively searching for homes
DUNNICAN ADVANTAGE MARKETING Market Value and Pricing
If The Asking Price Is:
15% Over Market Value
10% Over Market Value
Fair Market Value
10% Under Market Value
The Property Appeals To:
10% Of The Market
30% Of The Market
60% Of The Market
75% Of The Market
DUNNICAN ADVANTAGE MARKETING Where The Buyers Go…
Source: The 2010 National Association of Realtors® Profile of Home Buyers and Sellers.
DUNNICAN ADVANTAGE MARKETING Online Marketing
o Listing Syndication is the most powerful internet marketing tool available in today’s market. o The Dunnican Marketing AdVantage syndicates your home to over 50 websites, ensuring that wherever buyers search, your home is there.
DUNNICAN ADVANTAGE MARKETING Online Marketing
Your home featured on
MyNewHomeNow.com
o State of the art real estate websites targeted specifically to the Rowlett market area. o 1st Page Google Search results for key Rowlett search terms o Over 500 unique visitors per month o IDX Search Technology
DUNNICAN ADVANTAGE MARKETING Online Marketing
Your Home Showcased on Realtor.com r r o Dunnican Team listings are featured on Realtor.com using Showcase listing enhancements. o Your home will be more visible to buyers with up to 25 jumbo photos, virtual tours, video tour and marketing headlines to show off the best features of your home. o In 2010 Cindy Dunnican received the Realtor.com award for Online Marketing Excellence.
DUNNICAN ADVANTAGE MARKETING Online Marketing
Premium Placement and Positioning On Top Real Estate Search Sites
DUNNICAN ADVANTAGE MARKETING Online Marketing www.YourAddress.com A property specific website with a custom domain. o o o o o o o
Virtual Tour Video Highlights Tour Photo Slideshow Mobile Website Text For Info Response Active Mapping School & Community Information
A Website That’s All About Your Home…
DUNNICAN ADVANTAGE MARKETING Online Marketing Coldwell Banker’s On Location o o o
Allows buyers to search for videos by map Over 1 million visits milestone mark recently achieved! # 2 Channel visited behind Nike
YouTube Video Highlights Tour
DUNNICAN ADVANTAGE MARKETING Online Marketing
Virtual Tour On All Sites
Social Media Networking
DUNNICAN ADVANTAGE MARKETING Online Marketing ColdwellBanker.com o o
o o o o
#1 National Brokerage Site (Neilson) 1st Broker to offer National MLS Tablet & Handheld compatible Personal Retriever Over 85,000 unique visitors/month LeadRouter Rapid Response
DUNNICAN ADVANTAGE MARKETING Email & Direct Mail Marketing
Targeted & Mass Email Blasts -Agent Community
Direct Mail Postcards -Surrounding Homes
DUNNICAN ADVANTAGE MARKETING Email Marketing, Direct Mail Marketing & Graphics
Full Color Graphics -In Home & To Your Neighbors
Black & White Graphics -At The Sign
DUNNICAN ADVANTAGE MARKETING Signage & Lead Response
Text Response System
Client inquires about your property from sign or number used in other marketing venues
Statistically, the first to the customer has the best chance to close the sale.
We are notified by cell phone within minutes of inquiry.
Our proprietary Lead Management tools let our team answer every lead quickly and professionally
Prospective Buyer receives instant access to information and photos via text
DUNNICAN ADVANTAGE MARKETING Staging & Presentation Cindy & Cory understand the importance property merchandising plays in ensuring a profitable and timely sale. Both Cindy & Cory are highly skilled in home enhancement and staging, making their homes stand out in the minds of both the buyer and the real estate community.
Professional Stager
Professional Photographer
Almost 75% of a buyer’s first impressions of a homes’ interior are controllable
DUNNICAN ADVANTAGE SERVICE What Our Clients Have To Say… “knowledge and professionalism made it easy”
“they made us feel like we were their only client” “professional and personal service”
“We’re proud to be their clients” “couldn’t ask for better”
“hard work and dedication”
“superior quality real estate service” “fantastic job marketing our home during a very trying market”
“genuine pleasure to work with” Cory and Cindy have a history of outstanding service. Just ask their past clients. With comments like these, it’s no wonder that 60-70% of Cindy & Cory’s business comes from past clients and personal referrals.
“creative” “they went out of their way”
DUNNICAN ADVANTAGE SERVICE Showing Feedback o Showing Feedback is one of the best tools we have o Feedback is obtained on approximately 75% of Showings o Every showing agent receives the following: 3 phone calls 4 Showing Service emails 1 email containing interior and exterior photos o You will receive an email as soon as feedback is obtained from the showing agent
DUNNICAN ADVANTAGE SERVICE Communication o You will receive an email and/or phone call every 7-10 days from a member of the Dunnican Team. o Bi-Weekly market updates with new listings, homes sold, and any other market changes o Easy to Locate by phone, text and email o Business Hours: Monday – Saturday 8am – 7pm Sundays by Appointment Only
DUNNICAN ADVANTAGE RESULTS Easy Exit Listing
Cindy & Cory Dunnican are so confident in the services they provide to their clients that they offer their EASY EXIT LISTING AGREEMENT速
to every seller they represent.
Cancel Your Listing At Anytime
Cindy & Cory Take The Risk Out Of Listing Your Home With An Agent
DUNNICAN ADVANTAGE RESULTS We Can Sell Your Home Too…
We’re Ready To Go To Work For You… Cindy & Cory Dunnican 972-679-1789 Coldwell Banker Apex, Realtors
www.MyNewHomeNow.com