3 minute read

TOXICATION OF THE SECRET HEALER

A good future is everyone’s target point; with this, people tend to secure their lives by investing in different insurances. While insurances are a good investment for the future, often the companies who themselves promote them tend to invalidate the capabilities of their prospects, sometimes, even worse, threatening them. Those who act as the intermediaries between the present and the future of their clients and who are advisors, ‘intermediaries of the common good’, even if one is still studying in high school or college.

The popular saying that goes, “Expect the best but prepare for the worst”, is what most people entering the world of insurance hold onto. They take a lot of risk because of the guaranteed claims promised to them by the insurance agents, however, in some incidences, they experience the bad result of the risk, instead of the good. They experience these losses because they get scammed by their agent.

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Apart from these scamming agents, there are also rising strategies where agents push their prospective clients, gaslighting and invalidating these people’s personal financial decisions, to commit. Often, these strategies are unethical and degrading, making it seem as if nothing is more significant than prioritizing getting insurance – that one’s own priorities are not important if it does not align with what these agents or financial advisors are saying.

[“May pang gala pero wala pang insurance. May pang inom pero wala pang insurance. May pang mamahaling kape pero wala pang insurance.”]

These are just examples of a typical online post used as an advertising technique by insurance agents to capture clients. Digging deeper, what really is the reason why I do this? They know it may sound offensive and insensitive toward others, so why do they still pursue this style of advertising?

According to Mr. Jake Abatayo, CPA, a successful financial advisor, there is a misalignment between the knowledge and excitement of the agent and the client. Because of this difference, there is a rising gap between the two parties, resulting in two scenarios: the client being offended because they feel as if their financial decisions are belittled, and the agent being frustrated because “why don’t all appreciate insurance?”.

Mr. Abatayo also added that the job of a financial advisor is difficult, and that getting many clients is not an easy task. Because while insurance companies try to do their best to give their advisors an easy road to take, most financial advisors exert their own efforts, time, and resources to secure clients, and to secure lives.

The mentioned tactics may be unethical and toxic, but on the other face of the coin, insurance agents only turn to this strategy because they want traction toward insurance. They turn to what will immediately catch others’ be both exerting the same amount of effort in the public transportation industry. Modernization is good and it is part of the growth of our society but it cannot be denied that with the modernization coming in, a part of the society will be really affected at some point and extent which shouldn’t be neglected, hence, needs to be also given attention so there will be no more clashes, which, in this case, is in the public transportation industry version 1.0. attention because the industry is not yet patronized by many. It is wrong, but it is still rooted in a good foundation – to help others make good financial decisions. So instead of crucifying the idea of insurance as a whole, agents should be redirected to think of other creative marketing styles.

“Do not resort to this kind of marketing because it affects not only the company but the whole industry,” said Abatayo.

We are in a world full of risks, it is in our hands as to how we mitigate those things. There are agents who are trustworthy, but there are also some who are not. In the insurance industry, one’s future will depend on who one trust. There is no specific advice that one can give to an individual, but just be critical if the agent is really trustworthy enough, and do not be swayed by the flowery words of some because that may kill you. Meanwhile, for the agents, may you find tactics that may help to capture more clients that will help the people and their future, and stray away from ones that will degrade and toxicate them.

This is the secret healer of people’s future, the insurance – break and destroy this toxic facade and uncover the true value of the industry.

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