How to Choose a Real Estate Agent

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Seller Checklist How to Select A Real Estate Agent

How To Select A Real Estate Agent Seller Checklist Since an agent is the main link to a buyer for your home, the selection of an agent is important enough to warrant this evaluation process. The checklist will provide you with valid criteria for selecting a real estate professional.

Considerations 1. What selection criteria are important to you? 2. To what level must each criteria be satisfied? 3. Consider both the agent and the company. 4. Ask the agent for the information you require.

By David S. Knox, CSP

When you examine performance indicators, compare them with the average in your market and do an ‘apples to apples’ comparison, being sure they are for similar markets, areas and price ranges. Upper price ranges typically have lower sold ratios, longer market times and a lower percentage of asking price received. Market times vary with market conditions, type of property, price range and sellers’ desire to price correctly. Name of agent:

How NOT to Select an Agent Price How did the agent arrive at the market value estimate? Commission What services will the agent and company provide?

References Recommendations Testimonial letters List of satisfied clients

Needs Analysis How well does the real estate professional listen to my needs? Did they consider my needs in their marketing plan?

Experience/Qualifications Years in business Sales production Education REALTOR® Designations


Production/Education Sales volume Listing units Sales units Seminars Education

Performance Market Average Statistics Sold to expiration ratio

Support staff Accessibility

This checklist courtesy of:

Marketing Process Transaction steps Marketing/exposure Selling/negotiating Financing Closing Marketing plan 5 key marketing factors

List to sale price ratio Days on market

Networking

Average sale price

National Referral Network

Agent Statistics

Multiple Listing Service (MLS)

Sold to expiration ratio

Mailings

List to sale price ratio Days on market Average sale price Productivity per person

Classified advertising Institutional advertising

Summary

ŠCopyright 1995 Version 2.0 February 2002

Geographic specialization Market share

7300 Metro Boulevard, Suite 120 Minneapolis, Minnesota 55439 Toll Free: 800-533-4494 FAX: 800-822-2716 E-mail: info@davidknox.com Web Site: www.davidknox.com


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