10 Highly Acclaimed Companies To Look Out For 2020 by The Enterprise World

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NETSTAIRS

Transforming businesses with innovative real-time communication solutions

Ahmad Moradi CEO NETSTAIRS

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From Editor's Desk Impossible is Just a Thought! Starting a business might be everyone’s cup of tea but running it smoothly & standing strong in the market, definitely not. Behind every successful business there goes a lot of hard work and many sleepless nights. Success is a subjective term and everyone has their own definition of it. In a business landscape, success can be measured in terms of profit, a strong network and most importantly an appreciation by happy clients. Some businesses have pledged to provide quality products and services. Factors like leadership, proper talent acquisition, innovative business ideas and a bond of trust with clients are backbones of strong standing businesses. In this issue of The Enterprise World, 10 Highly Acclaimed Companies to look out for 2019, we are proudly bringing to you such companies that have made their unique position in the market with their quality service and product offerings. Netstairs, a company featured as a cover story in this issue is a globally acclaimed provider of innovative and complex video-based solutions founded by Mr Ahmad Moradi. Mr Ahmad Moradi is one of the leading pioneered names in video-based technologies around the world It is said that the trip taking a lot of time in pre-planning never comes into reality. Why not plan a trip on a single click? Easy Trip Planners is an online travel company based in Delhi and is a leading name in the Indian travel industry and is known for providing the best deals. Prizma Digitech is one of a handful of organizations that covers both the key areas of HR Excellence as well as Operational Excellence. Give a read to an Interview with the company’s founders lets discover how has the technology field changed with the time and Prizma Digitech’s journey since inception. South Indian culture has always been a feather in a cap of Indian Culture. Chennai, a gateway to South India has been a centre for many businesses in every domain. Readout about Chennai from its history to the present in Upshot Metros. There is nothing impossible in this world. We can do all that we can think and we can think all that we have not thought to date. Happy Reading!

Rushikesh Deshpande

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Shalmali W. Asst. Editor Rushikesh Deshpande Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Meera B. | Akshay J. Creative Design Head: V. Mittal Social Media Manager Avinash G. Digital Circulation Manager Amanda V. Technical Lead V. Kate Copyrights ÂŠ The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World, 10 Highly Acclaimed Companies to look Out for 2019 features, Featuring for the cover story is Netstairs. Today workforces communicate frequently online to get work done within time and more qualitative. It is a need to provide a real-time communication platform for such forces. NETSTAIRS is a strong standing company dealing in innovative and complex video-based solutions. Mainly processes in digital media delivery, cloud infrastructure, platforms, and software as a service. The Master’s brain behind the growth of the company is Ahmad Moradi, CEO of NETSTAIRS. Buzo Media Services is a young, nimble and one of the fastestgrowing digital media agencies of Nagpur, India. From media planning to content strategy, web development to listing websites on top searches; Buzo does it all- that too effectively! Buzo is a Google Partner Agency and the highest digital ad-buying firm from Central India. In an Interview with Mr Ashok Goyal, MD at BLR Logistiks, read out their journey since inception. BLR Logistiks is a leading name in the transportation and logistics industry due to its quality services offerings. They provide transportation, International Freight Management, Warehousing and Distribution, Project and ODC transportation and Rail Cargo services to their valuable clients.

Flying Penguins is a software design & development and digital marketing company with 5 years of experience in the field. The team of 35 people headquartered in Asia’s biggest logistics hub and education hub of Central India, with additional marketing office in Sydney, Australia. In this era of e-commerce, to empower businesses digitally, eOrchids Technosolutions provides various services to their valuable clients. In a conversation with Mr. Mustafa Kamal, Founder & Creative Head at eOrchids Technosolutions, let’s find out more about the company and their technology offerings. Founded in May 2008, Easy Trip Planners is a brainchild of Mr. Rikant Pitti & Mr. Nishant Pitti. Easy Trip Planners is an online travel company based in Delhi and is a leading name in Indian travel industry and is known for providing the best deals. In an interview with Mr. Vineet Trakroo, the CEO (Chief Evolution Officer) of Evolution Strategy, let us learn how important an 'Evolution Strategy’ is to the businesses. Readout and open doors of opportunity in the field of strategic planning. Shoppingkart24, is a global platform to many weavers/artisans /craftsmen/farmers, small-scale vendors, providing an online/offline channel to showcase the unique & versatile line of products and hence promoting richness & uniqueness of Indian arts & crafts along with

other non-crafts products from several artisans/craftsmen or local manufacturers & vendors from rural/urban India. Training and development are key to progressive organizations and they have allocated budget for the same. In a talk with Prizma Digitech’s Founding Members and Directors Mr Aakash M Borse, Mr Vishal V Kulkarni and Mr Jalay V Pandya let’s get motivated by their success story and discover more about Prizma Digitech. IndiQus is a fast-growing Cloud solutions company that works with Service Providers (Telcos, ISPs and Datacentre providers) globally and helps them set up and run an incountry cloud business. IndiQus provides 360-degree solutions covering software, professional services and business consulting to enable the Service Provider to build and operate a local cloud business. Their customers include the likes of Airtel-Nxtradata, Vodafone, Ooredoo, Sri Lanka Telecom, and Datahub. Nirmalya Labs is a product development company, founded by techno-entrepreneurs from National Institute of Technology (NIT). In an interview with Biraja Prasad Nath (Chairman) and Keshav Tripathy (CEO), they speak of Nirmalya Labs, its inception, the challenges and the journey.

INNOVATION, BEYOND IMAGINATION

We focus to provide solutions that offer a unique user experience and a unique way of using the different videoconferencing and meeting applications while maximizing interaction and collaboration.

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24 Interviews

BLR Logistiks A Leading Transportation and Logistics Company

29 eOrchids Technosolutions Spinning Dream to Reality

On the Cover

14 Buzo Media Services Combining Digital Craftsmanship

NETSTAIRS Transforming businesses with innovative real-time communication solutions

60 Festive Season 2019 Will Property Prices Fall?

32 From the Editor

Upshot Metros Chennai- Gateway of South India

Evolution Strategy

Nirmalya Labs

Prizma Digitech

An Inherent Attribute of Soul

Rejuvenating Organizations!

Design the Perfect Evolution Strategy

Easy Trip Planners

Flying Penguins

Efcient Travel Planning

Making Businesses Stand Strong, Digitally

IndiQus

ShoppingKart24

Enabling Telcos and Service Providers launch in-Country cloud services in emerging markets

Promoting Indian Craftsmanship

54 What's New

Gadgets On The Go

22 Live a liitle, laugh a little

C O N T E N T S

Why “Don’t Take it Personally” is a Terrible Work Advice

Why Being an Entrepreneur is not Only about Having Great Ideas

Cover Story

s a perk of digitial economy, the entire business world is transforming tremendously. We have come a long way from nowhere to a technologically fullpowered life. The online broadcasting, collaboration, and communications world has changed a lot with group video and live streaming. Many Real-Time video codec serving sectors like Elearning, Media and Information, Corporate Businesses are always in search of better quality and increased bandwidth. Many cross functioning teams work together in diďŹ&#x20AC;erent companies to complete a certain project within time. The very important thread between them to complete such a vast project is nothing but

communication on time. Before, due to lack of proper communication within cross functioning teams, projects get delayed. Today workforces communicate frequently online to get work done within time and more qualitative. It is a need to provide a real-time communication platform for such forces. NETSTAIRS is a strong standing company dealing in innovative and complex video-based solutions. Mainly processes in digital media delivery, cloud infrastructure, platforms, and software as a service. The Masterâ&#x20AC;&#x2122;s brain behind the growth of the company is Ahmad Moradi, CEO of NETSTAIRS. The Company is encountering a

NETSTAIRS TRANSFORMING BUSINESSES WITH INNOVATIVE

REAL-TIME COMMUNICATION SOLUTIONS

December 2019

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Cover Story

NETSTAIRS develops interactive Broadcast, Collaboration, and Communications Platform as a Service. An iBCC-PaaS running on Interactive Content Delivery Network (iCDN), serving a variety of clients around the globe including but not limited to serving Governments, Industries, Enterprise, Brands, Production Houses, TV Networks, Publishers, and Ad Agencies. NETSTAIRS strongly connects creative minds, machine intelligence, AI and multi-tier cloud integration to bond world closer in real-time.

The Inception NETSTAIRS founded in 2000 by the innovative vision of Ahmad Moradi. Ahmad Moradi is one of the leading pioneered names in video-based technologies around the world. Since childhood, he is passionate about video technologies and their mechanism. Throughout his carrier, he is blessed to work with a highly skilled team of mathematicians and scientists around the world, creating multimedia object codes as well as successful in bringing imaging, capturing, sequencing, encoding, player, streaming, and building complex AI based video algorithms.

While working in Silicon Valley Ahmad collaborated with UNLV (University of Nevada, Las Vegas) professors and designated MBA students to create and join forces with a few mathematicians, delivering visually lossless imaging algorithms. After working on DCT (discrete cosine transformation) theories and infusion of wavelet theories, he came back to South Florida in 2000 and started NETSTAIRS with pioneering and introducing Cybermercial video email, a desktop email utility program. While being active in ICT, he studied Greek Philosophies, Zoroastrians, Bhagavat Purana, Bhagavad Gita, Bible, Torah, Zohar, Sufi, Rumi, and other old scriptures. It inspired him to reach a higher frequency of thoughts. While talking about the leadership he mentioned that managing dread, individual evil presences, selfquestions, and difficulties both at home and work is a piece of each human’s battle that effects our everyday lives. One must pick admirably. A leader must consider both at the smaller scale and large scale level with obligations of his/her actions. Treating colleagues and friend networks/partners with “Absolute Love” without bias encourages all to hoist.

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voracious hunger for expanded data transfer capacity and higher calibre for Real-Time video codec serving businesses, for example, governments, industries distance learning, telehealth, banking, and corporate endeavour both for Intranet and Internet use are counselling associations for smooth progress into HD quality and 5G systems.

Spirituality for peace of mind is the crucial requirement of today's hectic and speedy life. -Ahmad Moradi

As he is a long time ISKON devotee, the company believes in

Bhakti Yoga. What goes around comes around so keep doing good karma. He always supports young talents around the world. The company sponsors young talents for master’s and Ph.D. studies and motivating them to rise by which they can share their glories worldwide.

The Workforce NETSTAIRS is a family of many creative, solution-oriented techno minded people. People from various cultural backgrounds with similar interests and passion for video technology makes the NETSTAIRS team unique. Everyone is enthusiastic and always in search of advanced technologies to help clients effectively to run their processes smoothly. It’s not about the Ideas, it’s all about making ideas happen and that can manifest only with the team spirit. The strong bond of friendship and mutual trust between the people at NETSTAIRS makes the work environment healthy that reflects the best results. At the NETSTAIRS, people do not compete with each other. As it is a family of people with different skillsets they keep sharing knowledge amongst them, which helps them to innovate, pioneer and think big out of the box. A small idea or suggestion can make a huge difference hence at the NETSTAIRS there is value for everyone’s view.

The Services ICDN - INTERACTIVE CONTENT DELIVERY NETWORK iCDN infrastructure is a multicloud layer as a service that empowers existing CDN services such as AKAMAI, Level3, December 2019

Limelight Networks connected with WebRTC delivery services. NETSTAIRS engineers, designs, and builds tailor-made CAPEX & OPEX WebRTC & Real-Time video topology services over existing CDN. CDN providers could adapt and provide WebRTC Digital Media Rooms with minimum eﬀort serving their own clients through Mesh, SFU and MCU topologies. IMHS - INTERACTIVE MANAGED HOSTED SERVICES By connecting team members with intuitive video conference, broadcast, collaboration, and communications NETSTAIRS is the WebRTC video choice provider. NETSTAIRS mission is to enable rich, high-quality multi-cast RTC platforms to be developed for the browser, mobile platforms, and IoT devices, and allow them all to communicate via a common set of protocols. The future is Real-Time Communications. NETSTAIRS provides ROI or carbon footprint cost-cutting driven best interactive WebRTC and video integration. ICPT - INTERACTIVE COST PER TIME NETSTAIRS Digital Media Rooms and Digital Media Channels are ideal for staging and building brand loyalty. It is a powerful leapfrog as a corridor for event and promo advertising. With Guaranteed eyeball, time spent, & content share, iCPT is the perfect way to advertise your brand. DMR & DMC build peer trusts as social media originally intended. Give away DMR at trade shows while hosting live events. It could become a great value-diﬀerentiator.

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DMR and DMC Channels deliver the most non-intrusive branded message face-to-face with peer engagement. DMR & DMC are made to bring real-time experience that could complement your online Social Ad, CPM and KPI derivatives. ICPS - INTERACTIVE CREATIVE PROGRAMMING SERVICES NETSTAIRS delivers creative and programming experience with a team of multi-cultural designers & developers who bring you extensive experience in Video and Real-Time Broadcasting, Collaboration & Communications as a Service. NETSTAIRS team provides incredible creative solutions through highly motivated & qualiﬁed specialists with a focus on exceeding clients’ expectations time after time. NETSTAIRS assists with integrated RTC services through the use of AI, Blockchain, IoE, Smart Cities, Workﬂow, Web services and give new ways enhancing your online user experience.

The Quality Solution Providers NETSTAIRS provides integrated Interactive Broadcast, Collaboration & Communication solutions with the assured quality that helps their clients to fulﬁl their need for real-time group interaction. PIXEL SERIES PIXEL DMR or Digital Media Room(s) are made with pure HTML5 – designed to provide not one but many virtual rooms where could be customized for clients’ own use with a variety of services

serving governments, consumers, businesses, enterprises, industries, education, health, events, and media networks. ZIMZIM ZIMZIM by NETSTAIRS is made for 5G to take Broadcast, Collaboration & Communications to the Next Level. Using ZIMZIM real communication gets a new easier and quality dimension. It lets you connect with family, friends, co-workers easily. With HD quality real-time streaming it gives a mesmerizing experience to the user. It is ideal for Secured Banking, Trade, Insurance, Finance, Mortgage, and more processes. ZIMZIM makes communication, collaboration, and broadcasting simple and easy. Wall of OZ The Wall of OZ is a video wall containing a number of mult-cast video streams. The Video streams are placed together and are completely manageable in all shapes and sizes. Anyone can join the real stream on The Wall of OZ. One can invite guests using Facebook, YouTube or can keep the session private. The Wall of OZ is ideal for classrooms connecting teachers and students in real-time. NETSTAIRS deliver verity of OZ wall in every size to any physical location. Their expert team helps clients with the consulting and further services. Interactive OTT NETSTAIRS provides unique solutions that help you to connect with the audience in real-time while broadcasting content. You can create real-time game shows and can interact with the audience in real-time. They say ‘Never watch TV & Content alone’. 11

The growth timeline • March 2000 – Launched Cybermail, A video Email Services • March 2002 – Introduced IV8, the intelligent video streaming server. • January 2006 – Introduced the world's first mobile streaming, Live in 30 seconds • August 2008 – Created Hexa2, an interactive place where people could meet, collaborate and broadcast content • September 2009 – Created iSocialTV and offered services worldwide. • June 2014 – Started HTML5 R&D • January 2015 – Pilot and Beta release of Click – To - Video • January 2016 - Officially launched Click to Video, built platforms and conducted over 42000 held sessions. • January 2018 - Introduced PIXEL, a whole new integrated Peer to Peer digital media room with broadcasting and collaboration services. • August 2018 – launched The Wall of OZ, the multi-video streaming service • March 2019 – Introduced Interactive OTT, connected TV to share content in real-time. • March 2020 -Release of ZIMZIM from beta to full production 12

The Achievements Being a worldwide quality video streaming services provider, NETSTAIRS owns a huge name in the market. NETSTAIRS have a diverse client base experiencing unique real-time interaction experience within a team that is reﬂecting in the increased productivity. NETSTAIRS have successfully served two decades to diﬀerent clients like Governments, Political Parties, Industries, Enterprises, Entrepreneurs, Distance Education, Telecom, Mobile Virtual Network Operators, TV Networks, E-Commerce, Publishers, Production Houses, Brands, Healthcare and Health IT Services, Digital Studios and Agencies, Events and Event Managers and etc. NETSTAIRS has served many brands making histories like BMW, Nivea, Coca-Cola, Pepsi, Hilton, Mercedes Benz, Garnier and many more.

Infrastructure Company – USA & UK – Best Interactive Loyalty Card: iCPT • Hottest Florida Company Awarded by Lead411 The group at NETSTAIRS accepts, paying little heed to the condition of the computerized economy, everything will require some type of constant or on-request video interchanges, joint effort and broadcasting in the future. With iCPT, the organization wishes to assemble a real-time distribution engine, that will deliver guaranteed eyeball, time spent, and content sharing. At the foundation level, the organization expects to make iCDN totally AI flexible. The organization’s objectives and achievements are to take a stab at a more noteworthy nature of video client experience. With about 7 years of improvement, NETSTAIRS have wagered their future on an incorporated joint effort, RTC, broadcasting, and outsider help mix.

Awards • Recognized as the company of the With pioneering real-time video streaming in the world of media year 2019, by business connect. and technology, NETSTAIRS stand • Ranked 7 amongst the top 10 strong under the leadership of fastest growing media and Ahmad Moradi. With every dawn, entertainment company by mirror a new technology rises. To cope up review. with the race one should always be • Recognized as one among the “10 updated with the new technologies. Fastest-Growing Media & Ahmad Moradi’s innovative vision Entertainment Solution Providers made it possible to expand to Watch in 2018” by The NETSTAIRS around the globe. technology headlines. NETSTAIRS aims to come up with • Recognized as one among the “20 new pioneering technologies to Most Promising Content Delivery empower businesses. Network Solution Providers 2016” by CIOReview. • 2016 Technology Innovation Award A GOOD LEADER FIRST MUST SEEK TRUTH IN (UK and US) by HIM OR HERSELF. ONE MUST REACH FROM CV Magazine. WITHIN AND CONNECT TO THE INNER SELF • Most Innovative Digital Media

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WE DO WHAT WE SAY; SIMPLE, HONEST, AND WE MAINTAIN OUR I N T E G R I T Y BY EDUCATING OUR CLIENTS, THUS BUILDING A L O N G -T E R M R E L AT I O N S H I P

Cover Story

December 2019

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10 Highly Acclaimed Companies to Look Out For 2020

Ankit Jaiswal Partner & Digital Marketing Head the digital market works’ and ‘how to make space in this market’ was the challenge they faced at an initial level. Digital Media/Digital Marketing is working effectively for almost a decade now; carving a path in an already established market and standing out to be different was a new kind of challenge they dealt with. Many instances resulted in the growth of the company and got them shifted to a new business orbit. To be specific, it was the period between October & November 2016, when Buzo received multiple development projects. With a team of mere four members, they pulled off the project well. The team’s combined efforts paid off and gave them all the much-needed confidence. Initially, they started working from home and eventually shifted to coworking space and then to a proper office space. Since then, there was no looking back.

Buzo Media Services Combining Digital Craftsmanship

uzo Media Services is a young, nimble and one of the fastest-growing digital media agencies of Nagpur, India. From media planning to content strategy, web development to listing websites on top searches; Buzo does it all- that too eﬀectively! Buzo is a Google Partner Agency and the highest digital ad-buying ﬁrm from Central 14

India. The master brain behind the huge success of the Buzo Media Services is Mr. Ankit Jaiswal - Partner & Digital Marketing Head.

The Inception Being a ﬁrst-generation entrepreneur, understanding ‘how

The Graph of Growth Since Inception What started with a small team and a handful of projects, today Buzo has a team of 18 employees with 400+ projects. Here’s the company graph for employees and projects Year 2014 2015 2016 2017 2018 2019

Employee 1 4 7 11 14 18

Project 14 70 113 190 280 400+

December 2019

Mr. Ankit believes that it is important- to be able to believe in oneself and the team they are working with. Boosting your team’s conﬁdence and motivating them is also a responsibility, which many times go unheard and unnoticed. At the same time, paying close attention to client satisfaction and happiness; one should make sure that there is a return on investment at the client's end.

The Services Here are the quality services oﬀered by Buzo: • Social Media Marketing • Search Engine Marketing • Web Development • Inﬂuencer Marketing • Digital Media Planning & Buying • Content Marketing & Strategy • User Experience • Motion Graphics • E-learning Content What sets Buzo apart, is the approach they follow. They have a unique style of working; they work hard and deliver client hassle-free working experience. Buzo also strikes a balance between employee work satisfaction and client satisfaction. Buzo gauges the potential that lies www.theenterpriseworld.com

ahead. With this, they see if they are resourceful and capable-enough to be in sync with it. Alluring oﬀers are not what Buzo falls for. They understand their demands and needs and then look for their forte; only then, when it matches with their capabilities, they go ahead with the project. In the year 2020, Buzo looks forward to doing more international projects, double their team by hiring new employees and extend the scope of business in one of the overseas countries. In the year 2020, Buzo will be trying to focus and channelize their energy on 360-degree digital campaigns. They are planning to fetch turnkey projects and serve clients with a complete 360-degree user experience.

Professional Experience Mr. Ankit Jaiswal is a Computer Engineer by education and one start-up old. His earlier start-up was a Local Food Discovery Application, which he made back in the year of 2011-12; at that time he was in his 3rd year of Engineering. The earlier one could not take-oﬀ as much as he expected it to, and had to close it down by early 2014. After this, he started the Digital Marketing and Web Development journey and started Buzo at that very time. Starting from the oneman show, they kept growing year after year; with this, their clients also grew at a similar pace.

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In today’s competitive world it’s about performance than just impressions. - Ankit Jaiswal

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Buzo stays abreast of all that is trending. Apart from this, Mr. Jaiswal’s bond with his team members plays a huge role in Buzo’s long-standing success. They started with four members, and now they are a team of eighteen. The ones with whom he started this ﬁrm is still with him and together they look forward to forging ahead on this- successful business journey.

For him, it’s been over 8+ years in Digital Marketing and Front-end Development. During this period, he won multiple awards and 15

10 Highly Acclaimed Companies to Look Out For 2020 recognitions at the Local and National level for Digital Marketing and Development. He has also been an open-source contributor at WordPress for a long time now. Robert Kiyosaki and his book “Rich Dad Poor Dad” made a tremendous impact on him and he suggests everyone to read that book out.

Key Achievements To date, Ankit has delivered talks to multiple institutions and events. However, he marks his talk at IIM Indore to be the highlighted one. It was the year 2018 when he was called to deliver a 5-hour workshop at IIM Indore. Also the same year he was awarded amongst the “Top 100 Digital Marketing Leaders of India”. In the year 2019, Buzo marked its presence amongst “Top 25 Most Eﬀective Marketing Agencies in India 2019” by Business Connect Magazine.

The Team

worked tirelessly hard on it.

Keeping employees happy is Ankit’s highest priority; with this, Buzo also helps the team members in striking the balance of Work-life & Personal-life. Over the course of time, they have implemented many policies to improve work culture, which includes- ﬂexible timings, remote working, ﬂexible holidays, retreats, conferences, etc. Buzo encourages entrepreneurship a lot and feel extremely proud to tell that four of their past employees are now running their organizations, and continue to share a close bond with them.

Although this was a very challenging short window, Buzo did their best and luckily the IPO became the highest subscribed IPO in NSE history ever. It was oversubscribed by 84 times at INR 820Cr.

Overwhelming Client Experience Every client is special to Buzo; they believe they are a big contributor to their growth journey. When it comes to clients, they have numerous growth stories to share! In December 2015, Buzo did a website revamp and planned a small campaign for a company named Global Education; its IPO was released in Jan 2016. They revamped their digital presence and

“No one who does good work will ever come to a bad end, whether here or in the world to come” Buzo stays abreast of all that is happening around, digitally. He believes that this is the need of the hour because the digital arena is moving forward rapidly and Buzo, as a ﬁrm would never want to miss out on anything new and trending. Buzo tries to engage itself by participating in conferences and encourage their employees to do the same. Mr. Ankit ﬁrmly believes that in this age of disruption, one has to learn to adopt the changes that come with it. To keep up with the pace, he also encourages their employees to explore new avenues, study trends, and case studies as per the marketing context of the client.

December 2019

POLAROID EYEWEAR Get ready to see the world through new eyes www.polaroideyewear.com

10 Highly Acclaimed Companies to Look Out For 2020

Nishant Pitti Director

Rikant Pitti Director

lanning a corporate trip? It is often a hassle planning corporate trips. And we can’t settle for just anything; we want the best deals on everything.

Easy Trip Planners Efcient Travel Planning 18

Easy Trip Planners Ltd (EaseMyTrip.com) is an online travel company based in Delhi, founded in 2008 by Pitti brothers. The company is one of leading names in Indian travel industry and is known for providing the best travel deals. At present, it has a qualified team of 477 well-trained staff who are contributing to the company in its constant growth. After winning the trust of more than 8.81 million users, the company has made its presence through agent network, offices and franchises in every pin-code. It has a strong B2B network of 52,752 registered travel agent partners (& counting) and 10,477 corporate customers (as on September 30 2019). In 11 years of its existence, the company has fully owned offices across key cities of India such as Noida, Bangalore, Mumbai and Hyderabad. Its international offices (as subsidiary companies) are based in Singapore, UAE and UK. The JourneyEasy Trip Planners is the darkhorse in the highly competitive online travel agency market with offices panned across various Indian and international cities. They have fully owned offices across key cities of India such as Noida, Bangalore, Mumbai and Hyderabad. Our international December 2019

During the establishment of Easy Trip Planners, the founders Mr. Rikant and Nishant Pitti faced many challenges. The very first challenge was that they wanted to target the B2B segment, and it was hard to convince the agents. Customers went to the companies with better brand recognition. It was also difficult and challenging to hire right talent and train them. Due to being new, it was also difficult for them to decide on company’s culture. These things were left behind with the time.

services make them diﬀerent. They don’t charge convenience fee from customers as it burdens them and also for the same the customers get a beneﬁt of 200-300 Rs. They have their in-house call centre so when a customer is calling, he is not talking to a call agent, they are talking to an Easy Trip Planners’ direct employee. It is also the reason why their customers get the exact details and information without any frills. And last and most important part is the the transparency in transactions, interactions and maintaining a relationship is that what has helped Easy Trip Planners to reach where they are today.

“We had to keep our margins really low to win their trust.”

“We keep customer satisfaction at the core of our business decisions”

Easy Trip Planners started with an objective to solve the problems of small B2B travel agents by providing them with a one-stop platform to manage all the bookings. The company strives to provide the travellers valuable services at competitive and transparent rates. Through their conscious efforts, the brand has not only created a lean & efficient culture, but has successfully built a unique business model that effectively targets both online and offline customers. Their unique marketing strategy allows them to tap into a large customer base while building customer loyalty.

The unique business model has maintained complete transparency in terms of pricing and has remained their USP. The company has not spent much on marketing. They have focused on giving special deals to the customers to acquire them at low price. Their expenditure on advertisements is also very focused and targeted that directly reaches to the potential customers. The company has rather saved on marketing activities and hasn’t hired expensive resources. We believe that it is not necessary that you can get good manpower from high class colleges only. We don’t deny the importance of academic education but always believe that real life experiences come from working in the industry. This is the secret of our longstanding success.

Their ServicesProducts and services oﬀered by all travel companies are same and include ﬂights, hotels, holiday packages, bus booking, and car rental and railway tickets. Ease My Trip also deals in corporate travel planning, B2B & B2C white label services and MICE. Their dedicated www.theenterpriseworld.com

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We @ EaseMyTrip.com strongly believe in the traditional Indian ethos of ‘Atithi Devo Bhavah’ while keeping its professional approach intact.

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oﬃces (as subsidiary companies) are located in Singapore, UAE and UK).

The company is now working towards technical advancements and will be coming up with latest additions in their technology to 19

10 Highly Acclaimed Companies to Look Out For 2020 make booking experience better for customers. They have introduced activities on their platform, which is going to be a completely different product. The company will also planning on adding destination weddings to their list of services. The Team“We are led by a team of experienced professionals who understand the nerve of the Indian travel industry.” As the co-founders of Ease My Trip, Mr. Rikant Pitti & Mr. Nishant Pitti’s primary focus was to look after the different aspects of financial growth for the company. Their primary role for the company is to expand its B2B and B2C services throughout the country. Mr. Prashant Pitti, who is also a director of EaseMyTrip, has been responsible for technology,

infrastructure, and branding and media management. They organize regular meetings with employees to hear their point of view, suggestion and feedback. Easy Trip Planners has a team of around 500 employees sitting at different branch offices. There are different departments, including IT, Support, Marketing, Holiday, Hotel, Product, Operations, Ticketing and many others. IT team is comprised of Technology, Web Designing, SEO and Content Writers who solely work for the website. Marketing team has brand communicators, graphic designers, copyrighters and others who work for the branding of Ease My Trip along with handling its various marketing activities, social media platforms and e-mailers. The functions of other teams are to provide support and services to the customers.

reputation by offering flawless services at the lowest rates. Not just the management but even the staff at every level is committed to provide the clients with personalized services. The company has earned a top name in travel aggregator’s sector owing to the continuous technological innovations to match the everchanging demands of the quickly developing global travel market. The team does its work with honesty and they try to remain updated in terms of technical advancements. Easy trip Planners believes in creating experiences and make sure that their customers don’t feel uneasy while making their bookings with us. “A comfort zone is a beautiful place, but nothing ever grows there.”

The company has earned a worthy

December 2019

PLAYFUL YET REFINED Tribe Amrapali celebrates deep, powerful symbols taking inspiration from tribal art and culture. Explore jewellery with a rich layered India-modern symphony.

www.tribeamrapali.com

Live a Little, Laugh a Little I

n a fast-paced life, everyone is running behind their goals ignoring smaller things that can make them happy. Why are we struggling and making eﬀorts? The ultimate goal of everyone is nothing but being happy. In that way, everyone is in search of happiness. Smaller things can deﬁnitely make you happy, all you need to be attentive.

Waking up from a bed to the end of the day, we come across so many things that give mixed up feelings. Being attentive is not the only way to success, it is also a secret of happiness. If a stranger cry in front of us, we start crying or at least feel sad for him. Similarly, if he laughs, why don't we feel happy or give a smile to him? If such a chain goes continue we will make the world the happiest place to live. Here we are sharing some interesting and easiest ways to make your day happy and happening.

Even smaller things take eﬀorts to make you panic. While going to a workplace one should avoid the rush to reach on time. For that one should leave from a home a bit early. To achieve it, waking up 10 to 15 minutes early is the only way. Study shows that people who start a day with music, are happier than others. Every time it is not possible to play some music in the morning as it may disturb others. No worries, if we can’t play, we can sing! While taking a bath start singing your favourite songs that help you kick start your day fantastically. A study in a psychoacoustics conveys that, while you sing in a bathroom the reverb or in a common language an echo creates such waves that help you to run your further day to day processes in a rhythmic or disciplined manner. You don’t need to join a singing class to become a bathroom singer, all you need is to just sing ignoring the world outside of the bathroom!

Worrying about everything that is even none of our business can be a big threat in a search of happiness. Social media is the biggest medium through which one gets to know about such to worry about things. Social media also disturbs you with negativity and content that might be harmful to mental balance. A random act of kindness can deﬁnitely make you as well others happy. Everyone is struggling, making eﬀorts to be somewhere. In their journey, if you can play even a smaller role, just do it. Your little help can make someone’s life easier. That feeling after helping someone is the biggest way to a happier life. Kindness is the only key to make our and others’ life happier.

December 2019

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Interview with The Enterprise World

BLR Logistiks A Leading Transportation and Logistics Company

heels move the nation towards prosperity. Transportation and Logistics industry is one of the top vital industries that help the nation for day to day processes. Without transportation, nation’s growth will take a pause. Thus, Transportation and Logistics play a vital role in the economic growth of the nation. BLR Logistiks is a leading name in the transportation and logistics industry due to its quality services oﬀerings. They provide transportation, International Freight Management, Warehousing and Distribution, Project and ODC transportation and Rail Cargo services to their valuable clients.

In a conversation with Mr Ashok Goyal, Managing Director at BLR Logistiks (I) Ltd. let’s discover more about the company and their journey till now.

The Company • Tell us about the company. BLR Logistiks is a 30-year-old logistics company with Pan India presence with 80 branches. We are into road transportation, bonded and general warehousing, 3 PL services, and international freight management • What were the initial challenges you faced? Like any new start-ups, the initial

challenges were to arrange working capital ﬁnance as banks don’t fund you without collateral and a good balance sheet. • Which was that point that triggered the growth of the company? In 1996 after 7 years of being in the business, we had achieved a turnover of 10 CR. We participated in a transport tender ﬂoated by IPCL (Indian Petrochemicals Corp Ltd) and bagged business worth 37 CR! In spite of working capital challenges, we could execute the contract successfully and then there was no looking back • How have the company graphs changed since the foundation? Can you share a few statistics? Initially, we are a pure trucking company. In 2005, we started a new warehousing Division where we do bond and general warehousing and also international freight management. We are now managing 8 lacs sq. feet of space and our ratio is now 80% business is road transport and 20% warehousing and international freight management.

Ashok Goyal Managing Director

We are moving towards making the ratio 60:40. December 2019

• What is the reason behind your company’s long-standing success? The reason for our success is our team which has stayed with us since its inception and also because of reliability and transparency. We have changed with the times and adjust to customer demands. Moving from the transitional transport business we are now leveraging on technology to take us further.

The Services • What are the products/services the company focuses on? Our services are mostly Exim focused logistics services. We mainly offer the following services Transportation • Full Truck Load (FTL) Transportation • Less than Truck Load (LTL) Transportation • 32 feet Containerized Vehicles. • Premium Car Transportation • Hazardous Cargo Transportation • 24hrs Surface Express (DelhiMumbai & Mumbai-Bangalore) Warehousing and Distribution We are one of the few warehousing companies in India with 80 branches and a fleet of 2,500 owned and attached vehicles. Apart from that, we also offer DPDcustomer facilities where containers can be stored or cargos can be de-stuffed and stored in our general warehouse.

Project and ODC Transportation • Transportation • Loading and Unloading • Road Surveys • Lashing and Leashing Rail Cargo BLR is the ideal choice for cargo that needs to be transported from one end to another by rail. You can completely rely on our rail cargo services as we will never disappoint you because we are highly professional and take care of your goods, from the beginning of the journey to the very end. Over the years, rail freight transport in India has become quite popular, mainly for two reasons, it is economical and fast. • How do you decide to take the company a step further in terms of your services? We realize that there is a dearth of players who fulﬁl all the compliance of the customers in terms of transit safety. Hence we are now focusing on chemical customers who don’t mind paying a premium, provided the compliances are met.

• Is there any new addition to the list of products/services? Anything exciting you would like to share? We have just inaugurated a 13-acre logistics park at JNPT MUMBAI, where we oﬀer bundled services to our Exim customers. By bypassing the CFS, and other service solutions, they are able to save at least 10-15% of their logistics cost.

Leadership • What do you think are the responsibilities of an entrepreneur? First and foremost, I think is to build a formidable team. If your team is trained, the leader can think of adding more business • Can you please brief us about your professional experience? This was a family business and I joint it immediately after I ﬁnished my graduation way back in 1986. At that point in time, the company was a proprietor ﬁrm and it was converted into a Pvt. ltd company in 1989.

International Freight Management • Ocean Import/Export Freight Management • Air Import/Export Freight Management • Custom Clearance Services www.theenterpriseworld.com

Interview with The Enterprise World

I have worked in all areas of the business, be it operations, accounts or marketing. • What are the key achievements of your entrepreneurial journey? The key achievements would be A: getting the IPCL tender in 1996, which was the first stepping stone towards building the company, what it is today B: starting the warehousing Division in 2005 C: getting VC finding (first trucking in India to do so) in the year 2007. • How do you look after your employees? What makes your team unique? We are a big family. The employees are treated just like your family. The very fact that my car driver or our despatch clerk is with us since inception speaks about how we treat our employees. We give weight to experience, and a person who had joined us a loading supervisor in 1989 is a director -operations today. • Is there any special experience with your clients you would like to highlight? when we approach a new client we 26

ﬁrst see whether we can add value to his supply chain. We study his current practices and then suggest changes. A lot of our clients have beneﬁtted in reducing their costs (even in crores per year) by solutions provided by BLR.

Personal Questions • Can you tell us what your favourite book is? Generally, prefer reading autobiographies of famous personalities who have been successful in their business ﬁelds and try to incorporate some of the ideas in my own business. This has really been very helpful

• Which is the most inspiring quote you have read? AUT INVIEAM VIAM AUT - I shall either ﬁnd a road or build one • Constant vigilance- a need or a strategy? Please share your views. Constant vigilance, I would say is a need. Business dynamics are changing every day and hence once need to stay alert. • It's a rat-race out there. How do you cope with that? We have always tried to make decisions based on market dynamics. We follow what is best for the company and not take decisions just because others are doing it.

• One person, who you admire the most? I would say my mom who despite being illiterate gave us the best of education and kept our moral values very high. • Whose business story do you ﬁnd the most inspiring? I read the autobiography of Mary Kay and was inspired by how she converted her cosmetics business from a garage into a worldwide business. December 2019

We provide a wide range of financial services to a substantial and diversified client base

www.goldmansachs.com

Interview with The Enterprise World

eOrchids Technosolutions Spinning Dream to Reality

echnology is an important thing that makes you feel secure in personal life as well as in the business world. Now a day every minute there is a new innovation in the technology ﬁeld that is changing the way of human life in a modern way. Now a day, if your business is not online, people may doubt it. The Internet has become a power source to build trust in businesses.

In this era of e-commerce, to empower businesses digitally, eOrchids Technosolutions provides various services to their valuable clients. In a conversation with Mr. Mustafa Kamal, Founder & Creative Head at eOrchids Technosolutions, let's ﬁnd out more about the company and their technology oﬀerings.

The Company • Tell us about the company. eOrchids Techsolutions is a company with a great team of skilled and visionary individuals, we are bringing ideas and dreams to actualization. We are dedicated to modifying simple demo presentations and opportunities that constantly work for our clients. We are also focused on creating eﬃcient and eﬀective business concepts. Our team comprises of experienced 28

and dedicated technical experts. The primary goal is to deliver quality work that will help to increase the efficiency of your business. With over 10 years of experience and working with over 100 clients in 10 + countries, we have been able to carve a niche for ourselves. We did this by steadily providing our expertise in all required areas. Our services range from Web and Mobile application development to big data analysis. We cater to clients in Australia, The United States of America, and the global market at large. Our customeroriented approach has been a staple at our establishment, and we only measure our success by the accomplishments of our clients. • What were the initial challenges you faced? eOrchids when started, it didn't have a big office or an office to work with. It all started with a twomember team. The initial challenge faced by the company was finance. With all the hard work and hope as the primary source of investments, we have grown to as such this level. • Which was that point that triggered the growth of the company? eOrchids on its initial stages were more dependent on the Indian

market and our terms of service were restricted towards Graphic Designing and Web Designing. The growth point triggered when the company decided to extend its service across the Globe and its range of service didn’t stop with Graphic and Web Designing alone. We turned ourselves into a fullﬂedged IT company giving prominent and eﬀective solutions to our clients. • What is the reason behind your company’s long-standing success? We believe in Quality Service at Quality Time is the reason behind's a long-standing business. A promise made to our client is kept on track and we ensure client satisfaction is the primary substance for any business to survive in the industry. Where the foremost reason is the above and the second reason would be upgradation of knowledge along with the current trends.

The Services • What are the services the company focuses on? How are your services diﬀerent from those in the market? The primary focus of eOrchids is custom/tailor made software solutions depending upon the business process. We cater to every IT needs of our customers right December 2019

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Be the change that you wish to see in the world

Mustafa Kamal Founder & Creative Head

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Interview with The Enterprise World from Creatives to Server Management to Customized ERP Application Developments. • How do you decide to take the company a step further in terms of your products/services? We are planning to move our company towards the services of Artiﬁcial Intelligence and IoT (Internet of Things). • Is there any new addition to the list of products/services? Anything exciting you would like to share? Our recent innovative product for the ﬁeld of agriculture in detecting the soil moisture, wind speed, pressure, temperature, which could be monitored through a mobile application is our recent addition to our list of services. This comes under the category of the Internet of Things.

being in the aim to pursue my business, left that oﬀer. Hunger and Poverty strike as like others when we had no projects. Being able to reject a job easier wasn’t easier to get projects at those stages. But there’s no turn back. Hard and Hope were the two Helpers. With the grace of God, all hardships have turned into fruitful moments. In short, on my professional experience, everything has a time. Never leave till the time, what you need reaches you. • What are the key achievements of your entrepreneurial journey? Being from a two men army, we have grown to 50+ family members. This is one of the great achievements that I would like to highlight at this time and under Non-Proﬁtable Trust from our company we have changed the lives of many people through enlightenment of education.

Leadership • What do you think are the responsibilities of an entrepreneur? An entrepreneur on a whole should be a Jack of all Trades. He should be able to project himself good while in marketing. Should be able to give proper guidance and support on the Human Resource Management. He should be a good student to learn about arising trends and technologies. Should be aware of the new Rules & Regulations of Government on Taxations and Beneﬁts. In short, he needs to have a 360 degree of all that’s happening around him. • Can you please brief us about your professional experience? Been my carrier as a Graphic Designer and Animator. After my studies got a job in Singapore, but 30

• How do you look after your employees? What makes your team unique? I would always have wanted to be a leader rather than a boss. So there is nothing an employee. Everyone is my colleague and I would be pretty much eager to know their ideas and suggestions before going anything live.

Personal Questions • Can you tell us what your favourite book is? And your favourite part of the book? Personally I always like the Book, YOU CAN WIN by Shiv Khera and of course, spiritually I love Quran the most. Whenever any instance that would drain my energy level, these two would boost up my energy level.

• One person, who you admire the most? Prophet Mohammed, his way of life is what I admire the most. Truth, Patience and Trust in God is what all required in Business Development, Client Acquisition, HR Resource Management, etc…. what so ever to achieve success in life. • Whose business story do you ﬁnd the most inspiring? Mr. Ahmed Meeran of the Professional Couriers. He is the Managing Director of the Professional Couriers and my cousin. His life is not a story, it's a lesson for me to learn things from him. From nothing, he has built an empire that is prominent in the Indian Courier Industry. • Constant vigilance- a need or a strategy? Please share your views. It's not a strategy and it's a need. It starts right from crossing the road to the execution of a large scale Civil Project or a Rocket Launch. Without constant overview and follow-up in other terms called as Constant Vigilance, there wouldn't be any improvement on the progress path that we would be traveling. • It’s a rat-race out there. How do you cope with that? Rat race would be there when we run along with rats. Just take up the decision to run with Lions and Tigers to experience the best of adventures of this life. Dream BIG no matter even if you are a rat.

December 2019

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Street Cries Think. Create. Promote www.streetcries.com

Upshot Metros

December 2019

CHENNAI THE GATEWAY OF SOUTH INDIA

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Upshot Metros

hennai, often regarded as the Detroit of India, is the capital of Indian State of Tamil Nadu. Chennai is one of the biggest cultural, educational and economic centres of South India. th Chennai is the 36 largest urban area in the world and is one of the most visited Indian cities. The city also attracts as much as 45% of the health tourists in India and is also regarded as the ‘Health Capital of India’. Chennai is a name of Telugu origin. It comes from the name of a Telugu ruler. While Chennai is the official name of the city, the original name is Madras, and in some parts, the city is still known as Madras rather than Chennai. The name Madras was used before the British established their presence in India. Chennai is divided into four broad regions, North, South, Central and West. The region of North Chennai is a prominently industrial area. The South and West Chennai areas too are rapidly becoming commercial with the development of many Information Technology firms, finance companies and many more. Chennai’s economic base is anchored by automobile services, software services, financial services and hardware manufacturing. Some of the major software and software service companies in Chennai include Accenture, Cognizant, Hewlett Packard Enterprise, Wipro

December 2019

and many more. Chennai has also emerged as an electronic manufacturing hub in the recent years. Multinational corporations like Dell, Cisco, Motorola, Samsung, Ericsson and many more have set up manufacturing plants in Chennai. As popularly known as the Detroit of Asia, Chennai accounts for about 60% of India’s automotive exports with a market share of 30% of India’s automobile industry. As one of the economic centres of South India, there also are a number of banks in Chennai. The Bank of Madras, which was started by the British in 1843, is the ﬁrst modern bank of Chennai. With other banks like the Arbuthnot & Co., Bank of Chettinad, Bank of Madurai, Chennai has also been tagged as the Banking Capital of India. Chennai Aero Park, which is supposed to be an Aerospace design, manufacturing and maintenance park, is all set to be the world’s largest integrated aerospace ecosystem. This project will also mark India’s entry into the global aerospace industry. It will enable the global players to design, manufacture and maintain all kinds of aircraft of both civilian and defence needs. The Art and Culture Chennai is also a major centre of arts and culture. It is best known for its classical dance shows. A

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music festival called the Madras Music Season which is hosted by the Madras Music Academy is held every year in the month of December. This music season features the performances of traditional Carnatic music by many artists. The Chennai Sangamam is an art festival which showcases art and culture not only of Tamil Nadu, but also from the neighbouring states, like the Kalari from Kerala is a major attraction for all the tourists and is held in January every year. The city is also known for the Indian classical dance of Bharatnatyam, which is also the official dance of the state of Tamil Nadu. This classical dance expresses the South Indian religious themes and spiritual ideas, which particularly include the ideas of Shaivism, Vaishnavism, and Shaktism. Chennai has an assortment of vegetarian and non-vegetarian cuisines, although it is famous for the exclusive food culture and traditional range of cuisine which is also called as the South Indian cuisine. Hot filtered coffee is the signature beverage of this capital city. The breakfast of the city includes Idli or Dosa with coconut chutney. Lunch includes a variety of food from steamed rice served with Sambar to mutton or chicken curry.

Chennai also has a number of temples, beaches and centres of historical and cultural significance. This includes the UNESCO Heritage site of Mahabalipuram. Some of the famous attractions in Chennai include the Marina Beach, which is a 13 km long urban beach along the Bay of Bengal. Marina Beach is also amongst India's longest beaches. The Government Museum, which was established in 1851, is also among the famous tourist attractions. A variety of objects from diverse fields like that of archaeology, zoology, natural history, and many more are displayed in the museum. The Chennai Rail Museum is another famous location and displays the rich heritage of India with collections of steam engines that belong to various decades of the British rule. The entertainment industry of the state is flourished too. The Tamil cinema is known for its remarkable music composers. The two worlds acclaimed music composers of India, Ilaiyaraaja and A. R Rahman are from Tamil Nadu. Rahman is often regarded as the ‘Mozart of Madras’. He is known to have revolutionized the Indian film music with the use of various instruments, mainly violin and keyboard. Co-incidentally, Mozart too mastered in these two instruments.

10 Highly Acclaimed Companies to Look Out For 2020

Vishal Chawda CEO

Anand Kurani COO/Director of operation corporations throughout Asia, USA and Australia on projects that demand custom website and mobile app development as well as digital marketing solutions. 70% of Flying Penguins’ revenues are generated by their international projects that speak of their abilities and excellent performance in handling projects remotely and independently.

Flying Penguins Making Businesses Stand Strong, Digitally

n this era of the Internet, everything everyone wants to have with a single touch on a smartphone. So, businesses should get transformed by developing their online presence. To empower businesses digitally Flying Penguins provides software design & development and digital marketing services. The brains behind company’s growth is Mr Vishal Chawda, CEO and Mr Anand Kurani, COO/Director of operation. Let’s 36

know more about the company and its quality offerings. The Company Flying Penguins is a software design & development and digital marketing company with 5 years of experience in the field. The team of 35 people headquartered in Asia’s biggest logistics hub and education hub of Central India, with additional marketing office in Sydney, Australia. Flying Penguins work for

The Inception Being from tier 2-3 cities, a basic challenge most of the start-ups face is basic infrastructure, e.g. Low rate broadband connection, real estate pricing, etc. Moving on they also realized man power or good talent was the biggest challenge they were facing which eventually has now became one of the biggest strength of the company. After 2 successful years of completion, FP realized their exact market positioning, which turned out to be the biggest game changer of the journey. After two years they started positioning FP as one stop digital solutioning company for start-ups as well as for big corps. As any emerging company the team has learned a lot contributing/working for start-ups & earned from few big shots. Designing an entire new suit for a start-up at early days open-up many possibilities to experiment with new tech, ideas etc., which eventually help you boost your conﬁdence. In early days they helped 4 start-ups bring their idea online & then also helped them get December 2019

Being a zero budget start-up, Flying Penguins reached 200% growth chart within ﬁrst year only, thereon growing continuously with 20-30% growth YoY. Mainly the reasons behind company’s growth are • Martech approach • Open culture environment • Operating from an incubation centre from last 4 years • Right customer empathy • Founder’s passion for digital space Every entrepreneur should know his following responsibilities to achieve desired goals. • Willingness to take action • Domain knowledge • Entrepreneurial creativity. • Domain skills • Entrepreneurial intelligence. • Patience. • Persistence. • The ability for teamwork. • The self-conﬁdence as a key success factor. • Keep Honesty. • Make Connections.

The Products and Services Flying Penguins leverages the power of open source (WordPress, PHP, Python, Woo-Commerce) or Open source & mobile technologies to build dynamic and robust website applications. Be it your corporate website or your Intranet app CRM or on premise, they provide a range of options so that you can pick the best possible match for your business needs. • Custom Web Application www.theenterpriseworld.com

Development Services – From Single Page Applications (SPAs), basic websites to complex customized web solutions, their web application design and development is tailor-made for every niche. • Digital Commerce and Enterprise eCommerce Applications – Secure and scalable eCommerce solutions that harness the power of leading platforms like Magento, WOO-Commerce, Zen Cart etc. to build comprehensive and powerful ecommerce websites. Their expertise in advanced technology and team of eCommerce experts help businesses manage every facet of online sales from product catalogues, back-end order fulﬁlment process, inventory management, and logistics integration, payment integration, sales and marketing. • Cross-Platform Application Development – Powerful crossplatform apps that work across a range of operating systems and devices, to increase the reach and engagement of your business apps. • Business Process Automation – Business Process Automation to enhance internal eﬃciency and enabling ease of sharing and group communication with real-time information exchange. Flying Penguins has developed several custom B2C and B2B CRM Portals, Enterprise Information Systems.

‘‘

Do not focus on numbers. Focus on doing what you do best. It’s about building a community who want to visit your site every day because you create value and offer expertise.

‘‘

their ﬁrst 100 customers through digital marketing strategy. Thereon the company never looked back & created a Martech culture within.

• Website Revamp and Application Maintenance – Redesign your website and web apps to give it a brand new avatar with a modern and sophisticated interface. They can also help to 37

10 Highly Acclaimed Companies to Look Out For 2020 maintain and optimize your applications to ensure the highest level of availability and productivity. • Digital Marketing – Flying Penguins drive relevant eyes for your brand with the help of Social Media Channels, Google & Emails. As you may already know, there are an inﬁnite number of things you can test on your site to help you increase sales. From layout to copy to design, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what’s “enough” when you’re just starting out? What elements should you focus on testing before rolling out your traﬃc campaign?

your business requirements • Flexible engagement models – ﬁxed cost, full-time hiring, parttime hiring, developer by the hour • Cost leadership & superior ROI for your IT initiatives • In Short – “Your trusted web based application development company” Advantages of Website Application Development Services • Eﬀective Digital Communication • Branding and Promotion • Enhanced Sales and Marketing • CRM & CMS customization • Multi-platform and multi-channel access. Company Taking a Step Further With

• Providing help with Product Launch: 1. Campaign designing 2. Landing page creation. 3. Advance analytics & integration. 4. Content creation (Creative’s, Content writing, Videos etc.). 5. Google strategy. 6. Facebook & other social Media promotion

• Pool of Skills: Flying Penguins is a website development services always strive to catch emerging technologies and trends. So, their developers are ﬂuent in large-scale distributed system, micro-service architecture, real-time big data processing and many more in the same line.

Why Choose Flying Penguins • Expertise in the latest web application development solutions and technology • Faster time to market & time to service record • 100% clean track record and source code protection • Scalable infrastructure support for

• Pool of Talents: They are a custom web development company with 4+ years of experience, which had enabled them to keep and train the best talents skilled in Open Source Technologies, CRM’s, PHP core and its open source platforms, best UI designs, UX expertise, mastery

in testing landscapes, new generation programming language fluency, unbeatable DevOps, and full stack developers to deliver cost-effective solutions. • Right Consultancy: They are an offshore web development consulting company acknowledging technologies, tools, and techniques used in web development today to our patrons as a divine duty. Thus, their web development consultants help clientele to take the right decision. • Advanced Infrastructure: Flying penguins is a custom web development company with advanced infrastructure to create small to large scale projects with the best client-experiences. Quick & easy communication, collaboration, seamless integrations, and completely secure development processes are their strengths in the market. The Key Achievements • Leadership • Employment in tier 2 & 3 cities • Contribution towards PM’s startup India movement “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.”

December 2019

www.atempo.com

preserving data ecosystems

PROVIDING SOLUTIONS TO PROTECT, STORE, SHARE AND RECOVER DATA. • Incremental and automatic ﬁle migration between heterogeneous storage • Operational storage during the migration with reduced impact on production • Automatic control of the integrity of migrated ﬁles • Performance tuning by simply adding or removing Data Movers • Single platform for securing new storage

10 Highly Acclaimed Companies to Look Out For 2020

Sunando Bhattacharya Co-Founder & CEO helps them set up and run an incountry cloud business. IndiQus provides 360-degree solutions covering software, professional services and business consulting to enable the Service Provider to build and operate a local cloud business. Their customers include the likes of Airtel-Nxtradata, Vodafone, Ooredoo, Sri Lanka Telecom, and Datahub. IndiQus is a recognized start-up under the Start-up India initiative. The master brain behind the company’s long-standing success is Mr Sunando Bhattacharya - CoFounder and CEO.

IndiQus Enabling Telcos and Service Providers launch in-Country cloud services in emerging markets

ith an increasing focus and legislation coming in on Data Localisation globally, there is a huge opportunity for Telecom Companies in developing countries to set up an in-country edge cloud and oﬀer IaaS/PaaS/SaaS to local Enterprises and SMBs. However, 40

being a new business line, Service Providers do not have a complete understanding of how to set up and run this business. IndiQus is a fast-growing Cloud solutions company that works with Service Providers (Telcos, ISPs and Datacentre providers) globally and

The Initial Challenges • Selling to large companies/startups – During the first year, IndiQus faced a lot of challenges in closing deals. Even after doing successful POCs/Demos, 2 big clients did not give order to them as they did not have faith in their long-term survivability. The irony is that 6 years later IndiQus is very much still around whereas one of the bigwig has shut down. • Tackling Government regulations – IndiQus ran into a major issue with Sales Tax regulations (this was pre-GST era) in the first year, wherein they were not aware that they needed to file Sales Tax returns even if they have not made any revenues/sales. Thus they were slapped with a 2 lakh rupees fine when they had barely started earning. This put a huge dent in December 2019

• Hiring – When you are operating out of your house basement/garage, it is very difficult to attract talent and IndiQus also faced the same. Hence they took a quick decision to move to a co-working space as soon as they could afford it. Even then, they found a lot of people averse to joining a new Start-up. Also due to the crazy funding happening in B2C Start-ups in the 2014-2016 period, the average salaries had gone through the roof, and it was virtually impossible for a bootstrapped Start-up to hire experienced talent. They hired freshers as interns and trained them. This later help them in absorbing them as fulltime developers. And this was all worth as they were able to create a strong loyal team. Triggering points for the growth Two trigger points that changed the course for IndiQus. For them, both were a distinct shift from a project to a product paradigm, and it worked wonders for them as it elevated IndiQus to a different league. The opportunity came in 2015. IndiQus was approached by Citrix (a large system integrator) to work on a very small part of setting up integrations for Sri Lanka Telecom. But, seeing IndiQus’ deep understanding, solution providing approach and their domain expertise, the client awarded his entire cloud setup to IndiQus. The next trigger followed soon when they sold the same offering to one of India’s largest telcos in a multi-year contract. These successes not only validated the intrinsic strength of our product but www.theenterpriseworld.com

also gave a clear indication of product-market fit. These trigger points effectively put the global telco market within IndiQus reach. The growth since inception IndiQus was initially a servicecentric company, working as a system integrator from 2013-15. In this period, they saw decent Top line revenues but poor Bottom line (EBITDA around 7%). In 2015 they pivoted to a Product centric company that brought down their top line in 2015 but enhanced profitability significantly. IndiQus FY 2019 EBITDA is 22%. In hindsight, they pivoted at the right time else they might not have survived till now. Sunando says, “Keep things simple. If you enter the rat race, you become a Rat!” The reason behind the company’s long-standing success • IndiQus business approach of Customers First, Employees Second, Profits thereafter. • They leverage open-source technologies to deliver enterprisegrade solutions to their clients at a significantly lower TCO than the competition • Their ability to offer a strong software-defined IT infrastructure to customers enables them to be very flexible and yet competitive in their offerings • At IndiQus, they follow a rigorous and tested process of spending quality time in the design phase of their work so that the deployment is smooth and execution flawless.

‘‘ Don’t let perfection become procrastination. Do it now!

‘‘

plans as they were bootstrapping and had to use business funds to pay for this.

Responsibilities of entrepreneurs • An entrepreneur is the head of the family and all his team members are his extended family. It is very important that he/she takes good care of his team and helps them achieve their professional and 41

10 Highly Acclaimed Companies to Look Out For 2020 personal goals. • He/she is also responsible for ensuring customer’s success. Until and unless the customer succeeds in his business goals, the entrepreneur cannot succeed. • Lastly, he is responsible for constantly creating value for all shareholders… be it himself, friends & family or external investors. Enhancing Enterprise Value is the primary responsibility of the entrepreneur. The Products/Services IndiQus empower organizations to strategically harness the full potential of the cloud, by using bespoke and unique combinations of public and private clouds, to carry out a seamless transformation and address unique business requirements. Their key offerings are: apiculus™: IndiQus proprietary product apiculus™ combines the power of open-source, the security of private clouds and the scalability of public clouds into a singlewindow, thereby significantly reducing the complexities of cloud operations and opening up new monetization opportunities for CSPs and ISPs. rack: Unlike other enterprise cloud solutions, IndiQus’ cloud offering stack ‘rack’ is purely built on opensource technologies with enterprise-grade SLAs and zero vendor lock-ins, which enables clients to reduce their technology costs by 50–60%. At IndiQus they also provide

auditing, cloud consulting, cloud design, cloud deployment and other cloud solutions for enterprises and businesses running on the cloud. IndiQus is working on a few initiatives that are in Stealth mode currently, and will soon be announcing about it in Q1 2020. The company taking further steps with IndiQus is constantly looking to expand their horizons by: • Expanding to new markets – They started with India and South Asia (2013-16) and then went to MiddleEast in 2017, and now targeting South East Asia, Aus. & NZ, Africa in 2019-2020. IndiQus has partnered with leading IT services companies in these markets to sell their solutions in these markets. • Expanding Product and Services portfolio – IndiQus is continuously looking to enhance the breadth of its product and services offering as per the market needs. Their product development roadmap is 100% customer-driven, and they also partner with customers to establish new services lines. Sunando says, “We need to be vigilant of what our competition is doing, how are our customer’s needs evolving and most importantly the company’s financials, especially cash flows.” Professional experience and key achievements Before starting IndiQus, Sunando was working in the Managed IT

Services industry for 15 years. He has done roles across Sales, Marketing and Product Management. He thinks it’s too early in their journey to call anything an achievement. The fact that they are bootstrapped, profitable and fast-growing venture is a collective achievement of the entire team. IndiQus was ranked amongst the 10 most innovative start-ups for 2017 in India by NASSCOM. Stay Hungry Stay Foolish by Rashmi Bansal. It’s the book that inspired Sunando to become an Entrepreneur. Sunando says, “I follow Alok Kejriwal and his #dhandekibaat posts closely on Twitter. One of the few guys who give sensible gyaan. Also Gary Vaynerchuk”. He is also greatly influenced by Sanjeev Bhikchandani of Naukri.com. The Team The IndiQus team is a healthy mix of experienced veterans and young blood. This brings together a lot of different viewpoints and leads to healthy debates. Sunando says, “I am proud to say that every team member of mine is an active contributor to the company’s growth and goes beyond the call of their duty to keep our customers happy. I treat everyone as a friend and we do not have any hierarchical systems and processes. All of us sit together, work together and party together.”

December 2019

Fly Better www.emirates.com

WHY BEING AN ENTREPRENEUR IS NOT ONLY ABOUT HAVING GREAT IDEAS

ost people often think that to be a successful entrepreneur is about having that big idea. And somewhere down the line, it is. To start painting on a blank canvas, you need to have an idea, a picture in mind put together perfectly. Same is for the businesses, when starting a business, you need to have an idea, an idea that works to start with, something the people would want, and for the people investing in you, an idea that is scalable. But is it only about the idea? Of course not. It is about executing the idea. For many entrepreneurs, who are thinkers rather than doers, this notion of taking up an idea and turning it into a living and a viable organization is a frightening one. So how can an idea-oriented person, a thinker, become a doer

and learn to raise money? How can he pitch to the investors, hire and fire staff if that poses as a challenge and requires him to come out of his comfort zones? In order to be a successful entrepreneur, the first step is to recognize and own up to the challenges affront. Obviously no one likes to admit one’s flaws and weaknesses, but if you have to improve and move ahead, you have to. The next important step is to accept the vision and mission of your goal. This will keep you motivated and give you courage to take that leap. You need to believe in what you are doing and take steps towards it; only then your dream can turn to reality. Finally, the last thing you can keep in mind is how important it is to find your own way. When it comes to entrepreneurship, there is no one-

size that fits all theory. Each entrepreneur has his different ways of leading, and whole different set of challenges. You can’t rely on one particular theory to get through. After all, it is your journey and you have to find your own way. In conclusion to this, entrepreneurship is not just about ideas. And for many people, entrepreneurship is something that happens internally, it is the person’s journey from being a shy individual to stepping up to the challenges, having the courage to step out of your comfort zone and doing thing you would have never done before. Entrepreneurship is a journey, and everyone goes through it a little differently. All you need to do is to go through the journey and believe in the process! A caterpillar doesn’t know it’s going to be a butterfly after all!

December 2019

www.theenterpriseworld.com

Interview with The Enterprise World

very business needs a growth strategy. A growth strategy is just as important for business as wheels to a car; it just can't run without it! In an interview with Mr. Vineet Trakroo, the CEO (Chief Evolution Officer) of Evolution Strategy, let us learn how important an 'Evolution Strategy' is to the businesses. • Tell us about the company. Since 2013 ESA is in the business of partnering B2C organisations to grow through a proprietary technique of Business Health Analysis, which is a business diagnostic technique in sales, marketing and strategy. We work on growing businesses and categories for our clients using a combination of consulting, research and analytics techniques on a cloud platform. We target operational sales and marketing strategies which help organisation in better execution of their plans. We have been transforming both large and mid-sized consumer organisations by working with their top management team. We have worked with the world leaders and partnered their growth of 20-30%+ within the same financial year. • Can you please brief us about your professional experience? I and each of my team members have worked in the past with medium and large consumer organisations for a minimum of 20years. Each of us has been at the CXO level and has had a string of success. I am an Electrical Engineer from MIT Manipal and MBA from Jamnalal Bajaj, Mumbai University. I have been with start-ups, leaders and challenger in durables, branded commodities, fmcg and building material industry. Having spent more than 25yrs as Head of Sales and or Marketing it was logical to move into consulting. With technology and data driving business we used them as a backbone of our offering.

Vineet Trakroo Chief Evolution Advisor

• What are the products/services the company focuses on? How are your services diﬀerent from those in the market? Our Areas of operation are1. Business Health Analytics (Business Diagnostics) : Identifying issues which are holding back growth of a business or a division 2. Business Transformation: Restructuring and transforming organisations to grow 3. Building Executional Excellence: In Sales, December 2019

Evolution Strategy Design the Perfect Evolution Strategy marketing, brand management and analytics • What is Business Health Analytics or Business Diagnostics ? Business Diagnostics translates to identifying the issues which are not allowing the business to grow or are making it perform poorly. Our role is in identifying the real causes for this low performance and suggesting solutions which can be implemented in sales and marketing domain immediately without any significant increase in cost. We are the only company in India offering a diagnostic approach to solving marketing and sales related issues faced by companies using cloud based tools and analytics to arrive at the challenges as well as the solution. Our approach is to tap into the internal resources of the organisation i.e. sales, trade, influencers, service etc. As these are the people who actually influence the selling process. • Is there any new addition to the list of products/services? Anything exciting you would like to share? We are planning to expand our services to other sectors mainly services, consumer finance, insurance, consumer investment. We are also looking at adding more competencies to improve the customer experience offered by our clients. • What were the initial challenges you faced? Getting clients to understand our offering which is unique and only one of its kind. The concepts of cloud, analytics and consulting are new to a lot of midsized companies. Most large organisation rely on internal knowledge. Our approaches to growth is by tapping into the internal knowledge within an organisation. • How have the company graphs changed since the foundation? Can you share a few statistics? We started with offering international licensing and joint venture with leading American and European brands in the first year and then quickly added business diagnostic services. After about 2 years of www.theenterpriseworld.com

Culture Eats Strategy For Breakfast.

Interview with The Enterprise World offering Business diagnostic service we worked with some of the leading Indian and multinational companies and helped them improve their business results. We have worked on over 75 projects in last 5 years. • What is the reason behind your company's longstanding success? We have been able to grow the top and bottom lines of organisations by identifying the real challenges and the extent of these challenges thus prioritising them. We further offer solution to these challenges and work with our clients to deliver results after the action plan is created. We work with the industry leaders who have complex business issues. These organisations are world class in their practices and demand the best. With every project we learn new business practices. We have done multiple projects with our clients which is a testimony of our work quality. Further we up skill by getting into more complex client data and have a strong analytic team which uses the latest software tools and cloud analytics to analyse and identify insights. • How do you decide to take the company a step further in terms of your products/services? We are always adding more features to our analytical abilities and data analysis. We also complement our services with a team of industry experts who have been at CXO level. These experts help our clients to deliver through our guidance in execution. Talking about leadership• What do you think are the responsibilities of an entrepreneur? 'To deliver today with an eye on tomorrow’ • What are the key achievements of your entrepreneurial journey? Working with the leaders in Automobiles- Tata's , Mahindra, Pharmaceuticals- Abbott, Pfizer, Cipla, Building material- Saint Gobain, Asahi and Consumer products- Pepsi, Crompton, Camlin, Piramal etc. Working with the best teaches us best practices. We have done repeat business with 80% of our clients and have more than 70% of our recommendations being accepted and implemented which gives our clients quick gains.

makes your team unique? We work with a select team of senior business leaders who have been CXO’s and have executed many impossible tasks. We get the most relevant person who has worked in the industry to work on client challenges.. We advise and deliver from experience and knowledge. • Is there any special experience with your clients you would like to highlight? 3 key lessons we have learned from running a leading consulting company • Execution is the greatest challenge to strategy execution. Its rarely a competency issue but more of a discipline which needs to be adhered to • Often business decisions are taken in haste than through careful planning. Decisions happen more by gut feel as data is scarce and opportunities are many thus the urgency to tap them and grow • Data and analysis is still not trusted by top management. Feel and perception lead in taking decision. As there are gaps in quality of data and analytics is a new science for the manager. • Constant vigilance- a need or a strategy? Please share your views. It's a need as the world is changing around you. Earlier it was technology disrupting business now its ecology which is redefining product offerings and consumption. Some of the products which are losing their place on this planet are Sugar, plastic, drinking water, vegetation, air. They can alter your business right from product or production to consumption. • It's a rat-race out there. How do you cope with that? We do not compete with anyone and offer unique services which have proved successful. We work at our own pace but keep in sync with disruptive technologies which can alter our or our customers business. How to use technology and data for strategic decision making is our forte.

• How do you look after your employees? What 48

December 2019

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Interview with The Enterprise World

NIRMALYA LABS- AN INHERENT ATTRIBUTE OF SOUL

echnology plays a vital role in business processes. No matter what is the size of your company, technology has both tangible and intangible eﬀects on it. It eases the processes, makes them eﬃcient, resulting in more money being produced. Nirmalya Labs is a product development company, founded by techno-entrepreneurs from National Institute of Technology (NIT). In an interview with Biraja Prasad Nath (Chairman) and Keshav Tripathy (CEO), they speak of Nirmalya Labs, its inception, the challenges and the journey. 1. Tell us about the company. Nirmalya Labs is a company that blossomed out of the need of its cofounders to start something on their own, where they could innovate and do something which they never got to do in their corporate life. After working for more than 20+ years in corporate, Biraja Prasad Nath, and Keshav Tripathy decided to carve a niche in the domain of Software Product Engineering. 2. What were the initial challenges you faced? Major challenges we found, adoptability. As a start-up, there are 50

many challenges, starting from funds to customer adoptability to prove how we are different than other established companies. Moreover, what different we bring into the table and why they will use our products/services. 3. Which was that point that triggered the growth of the company? Since the inception, we are very much clear to develop MBC product for DISCOMs which will cover meter-to-cash; with disruptive technology, high performance (reduce the billing cycle), and cost effective. iPravaah and mPravaah are very first products which got very good traction in market and we got around 2M consumers immediately after our product production ready. 4. What are the products/services the company focuses on? How are your services different from those in the market? Our key services include Product Engineering, Enterprise Application, Agile Testing and Finance & Accounting Services. Considering the volatile dynamics of global economic system, every company/organization needs cost effective, robust, secure and hassle-

free services. We envision of becoming partners in the success of entrepreneurs by helping them translate their ideas into worldclass software products. 5. How do you decide to take the company a step further in terms of your products/services? We are working aggressively in building customer base of our core products, and planning to penetrate the products though channel partners in diﬀerent parts of the word. Also company started consulting services division to cater the consulting services with a small team and plan to scale up further. In last one year, have added many corporates on our fold and providing software consulting services. We are trying to provide aﬀordable technological solutions in the areas of utility, power (including renewable) and agriculture. However, we are not limited to these domains. Our key focus is on technologies like Blockchain, IoT, and Analytics. Our R&D team is diving deeper into how Blockchain is a match made in heaven for the Sharing Economy as Blockchain enables philosophical alignment between the sharing economy users. We are positive thinkers and see the invisible, feel the intangible, and December 2019

6. How have the company graphs changed since the foundation? Can you share a few statistics? Graphs for our Key products : iPravaah/mPravaah, nERP and AtithyA

iPravaah/mPravaah (Yearwiswe Consumers)

nERP : It is a comprehensive opensource platform which provides an end-to-end solution for a wide range of business applications. It's covering a vast array of business functions, from Manufacturing, Inventory, and Accounting, Sales, HR, DMS to eCommerce and more. As a customer, not only does this make nERP easy to use, but it also makes it cost eﬀective since you are choosing only the modules that are needed for your company. It is available in the cloud or onpremise and can be used by businesses of all sizes and software is customizable as per the customer needs. In terms of integration, nERP is API-friendly and integrates easily with other systems seamlessly. Fintech : We have tied up one UK based company and developing a Fintech product, which will be launched during mid of next year. Leadership8. Can you please brief us about your professional experience?

willing to achieve the impossible. 7. Is there any new addition to the list of products/services? Anything exciting you would like to share? AitithA : An integrated Property Management System (with Mobility) empowered by innovation to manage all your Hotels, Motels, Resorts, Clubs operations eﬀortlessly. Fully integrated modules to handle Frontwww.theenterpriseworld.com

oﬃce, Reservation, Room Services, Maintenance, Housekeeping, Guest Engagement, Event Management, Banqueting, Laundry, Gym, Spa, Restaurants, Bar, Asset Management, Material Management, Purchase, Sales, Inventory, Account Payable/Receivable, Bank Reconciliation, HRMS, Payroll, MIS, Dashboard with in-depth analysis, Mobile check in/out and with on-line booking engine.

Biraja Prasad Nath, Founder & CMD : With over 22 years of experience, Biraja has worked with leading global organizations such as Progress Software Corporation, IBM Labs, Credit Suisse, LTA51

Interview with The Enterprise World Singapore, Singapore Ports, AlltelUSA, Satyam Computers, and Tata Steel, Jamshedpur. Prior to Nirmalya Labs, Biraja was the Director & Head of Engineering in Progress Software Corporation. Biraja is an alumnus of National Institute of Technology, Jamshedpur.

employees. There are always going to be things to gripe about, and let’s face it, even those of us with the world’s most satisfying careers generally look forward to the weekends. Life, as the philosopher Hobbes so pithily pointed out, can be solitary, brutish, nasty and short. If we spend about a third of our lives working and about another third sleeping, doesn’t it make sense to do what we can to make our jobs enjoyable? 10. What are the key achievements of your entrepreneurial journey?

Keshav Tripathy, Co-Founder & CEO : Keshav has more than 30 years of industry and consulting experience as Project and Program Manager in the domains of manufacturing, logistics, credit card, port operations, insurance, etc. Keshav has worked with giants like NIC, Tata Steel, Satyam, GE, and IBM. In this role, Keshav is responsible for all technology infrastructure, resourcing, delivery, customer engagements and operations at Nirmalya Labs. Keshav is an alumnus of National Institute of Technology, Rourkela. 9. How do you look after your employees? What makes your team unique? We believe, to become a great company, we need to have great people with a positive attitude. We hire handpicked engineers from India’s premiere institutes, and groom them to have passion. No company has 100 percent satisﬁed 52

Customer adoptability and trust on us are biggest achievements for us. As a start-up, our happy customers help us to get more customers. Recognition we have got as of today : • Startup by Govt of India in 2017 • Startup by Govt of Odisha in 2017 • Top 10 Most Promising SaaS Startups in India for 2017 by CIO Review, India • Top 10 Innovative SW Company in Asia for 2018 by Silicon Review, Asia • Business Excellence Award by World Confederation of Business, USA in 2018 • Most Outstanding Business Leader of the Year 2018 - Product Development by Corporate Vision, UK • The SaaS-Driven Ideal Workplace by Business Connect, India in 2018

relaxation not as the enemies of hard work, but as its allies. We have flexi office timings, working from home as part of its work culture. We have a purpose, a mission that everyone understands. Moreover, we try to create good citizens of communities and of the world. We believe every citizen should contribute something for social responsibility and made it a culture in the organization. We believe work with fun.... We celebrate birthdays, anniversaries, festivals, team outings, cricket tournaments, seminars, etc. Planning to create a social service group “Unnati”, where it will take up educating schools kids in the field of computers and provide a platform to learn computers online.

Life@Nirmalya We believe that people have lives outside of work, and that these lives might sometimes impinge on their time and attention. We know that it’s give and take, not give or take. We see fun, humor and December 2019

www.forever21.in

What’s New

GADGETS

ON THE

• Waverly Ambassador Translator Ambassador, the best quality interpreter for professionals and travellers of all backgrounds. From training to travel, groups to solo, the Ambassador lets in you to have easy conversations unfastened from the limitations of language boundaries. Sleek and specially designed over-the-ear interpreter engineered to translate speech with higher accuracy than some other device in the marketplace. Features • Can pair with 4 people with diﬀerent languages • Translates and understands dozens of languages • Hygienic over the ear design • Advance Microphone array for higher clarity.

• Bose Frames - Audio Sunglasses Bose introduced an audio sunglass that combines wireless earbuds and cool sunglasses. If wear the Bose frames – audio sunglasses in a sunny day know can recognize that you are listening your favourite music. Bose frames is a supernatural looking sunglasses combined with an earbud that streams music from your smartphone using Bluetooth. These sunglasses have Metal hinges, Nylon rims and lances wont easily scratch. Features • Built-in Bose Speakers • Open-ear audio • Integrated Microphone for clear calls and phone's virtual assistant access • Blocks up to 99% of UVA/UVB rays • Bose AR enabled • Premium Material 54

December 2019

• Lenovo Smart Clock with Google Assistant Wake up and start your day with this Lenovo smart clock with Wi-Fi connectivity and Google Assistant integration allow you to use voice commands to play music, check schedules and control smart domestic devices. This Lenovo smart clock oﬀers loads of audio and media alarm options so that you can pick how to wake up. Features • Voice-activated • 4" IPS touch screen • Create custom schedules • Manages 30000 google assistant enabled smart devices • Built in Google assistant • Wireless multiroom audio technology • USB port for Phone charging

• Samsung The Frame Smart TV with HDR and Alexa Compatibility Why to waste our wall space in living room by hanging a TV set even if we don’t watch it for a long? Why don’t turn it into a masterpiece by some famous artist whenever we are not watching a TV? Getting inspired with this idea, SAMSUNG has come up with The Frame Smart TV with HDR and Alexa Compatibility. The frame is as much a piece of art as it is a TV. With innovative art Mode and the strength of 4K UHD, the frame Transforms from TV to lovely, life like art that ﬁts seamlessly into your living room and decor. Features • 4K Ultra HD • Art Mode • Art store that allows you to buy art pieces • Customizable frames • Compatible with Alexa • No gap wall mount • Single cable connection www.theenterpriseworld.com

10 Highly Acclaimed Companies to Look Out For 2020

Prateek B Singh Founder

ShoppingKart24 Promoting Indian Craftsmanship

ndia is a country of diverse culture and it is reflected in every way. Be it the food or the artefacts. With all colourful and decorative artefacts, don’t you just wish you had them to give your living room a different look? Well, finding these handicrafts is often hard. Getting them online seems far-fetched. To make your search easy and give you a unique buying experience, Prateek B Singh founded Shoppingkart24.

channel to showcase the unique & versatile line of products and hence promoting richness & uniqueness of Indian arts & crafts along with other non-crafts products from several artisans/craftsmen or local manufacturers & vendors from rural/urban India. We are an operator and provider of an online platform and coming soon with exclusive stores intended to oﬀer a range of Geographical Indication (GI) products.

Shoppingkart24, is a global platform to many weavers/artisans /craftsmen/farmers, small-scale vendors, providing an online/oﬄine

Inception-

In this growing era of digitization, where technology is extending its

reach to Tier-II & Tier-III cities to empower rural and urban India, there still are so many artisans/craftsmen, local vendors/retailers who are not aware of online business even though they produce unique & rich products such as Geographical Indication (GI) Products and even other unique & quality crafts products. Due to illiteracy, it becomes very diﬃcult for the artisans to successfully evaluate their supply chain and market and that is precisely the reason why they don't match the competition from the bigger players. As a result, the Indian originated art & craft products are losing their share of demand in the market and missing on its fame beyond a certain boundary. The company’s online platform comprises more than 15000+ products which include 255 Geographical Indication (GI) products out of 363 Geographical Indication (GI) Products registered till date as Handicrafts/Handloom/ Natural/ Manufactured products, providing customers with wide varieties of unique and authentic products. “Indian handcrafted products are lovely, meaningful and versatile. These are still sought after and Shoppingkart24 enhances your experience of buying them.” Shoppingkart24's USP lies in their product oﬀerings especially the Exclusive Geographical Indication (GI) Products Store, ODOP (One District One Product Store: Scheme December 2019

“We plan to grow first in the Indian market by promoting the art & crafts of India & other exclusive products and designs then showcase them across boundaries.” Here are the focus sectors for Promotions; • Geographical Indication Tagged Products • Weavers/ Artisans/ Craftsmen • Agriculture/ Farm products • Women Entrepreneurs • Indian Handicrafts • Indian Handloom Industry • NGOs & SHGs Their Products/ServicesThe Company is promoting and showcasing Geographical Indication Products, which are authentic and produced by genuine weavers, artisans, farmers or manufacturers. With a vision to offer a global platform to many weavers, artisans/craftsmen & farmers, Shoppingkart24 was started, an online/offline platform to showcase and make available at ease the unique & versatile line of origin based products & hence promoting uniqueness & richness of Indian art & craft products along-with other special products from rural/urban regions of India. There also is one exclusive portal i.e. Shoppingkart24.in, where you can read and know more about the Geographical Indication Products with a buy/order now option.

The USP of Shoppingkart24 is quite different from other e- trailers as it offers the best quality products brought indigenously from different regions of India at affordable rates. Shoppingkart24 bridges the gap between potential customers & Indian Brands. Possibly trying to provide a bond between vendors & buyers, where it will allow customers to get the best products at the best price and hence giving a sense of real store shopping. Shoppingkart24 now aims to create a huge marketplace online and offline for each of these weavers, artisans/craftsmen, and farmers and even for the consumers who look forward to buy Indian artistic & unique products. The company is now available offline too. Recently they have been associated with the Cashew Export & Promotion Council of India (CEPCI) for the supply chain of Geographical Indication (GI) Products at Geographical Indication (GI) Store at Goa International Airport. Shoppingkart24 is also planning for FRANCHISE STORES with the name of D’ Incredible GI Store on the FOFO or FOCO model. Soon they will be providing the 3D model interface to feel the products and for more feasibility of the customers and advertising different segments of the company’s website on Social Media & through video ads and stories on their existing YouTube channel. Shoppingkart24 is planning for promotional activities/trade fairs / exhibitions/ promotional events in the 2-3 tier cities & Metro cities.

‘‘

Go with The Choice That Scares You the Most Because That's the One That's Going to Help You Grow

‘‘

by Uttar Pradesh Government) & Handloom products. Therefore, the company is trying all channels through which they can promote the sale of weavers, artisans/craftsmen and other vendors.

Prateek B Singh- More than just an Entrepreneur Hailing from Varanasi, he has

www.theenterpriseworld.com

10 Highly Acclaimed Companies to Look Out For 2020 completed his graduation from university of Mumbai and while college he started with CA preparation and then MBA and after graduation prepared for UPSC examination. After trying for few years, he started with his entrepreneurship journey and started with a ﬁrm where he started as vendor on diﬀerent big e-commerce marketplace and simultaneously started with Shoppingkart24. “The best achievement on this journey is I learned to be patient and calm and started learning a lot with every passing day.” Shoppingkart24 has been a recipient of the following awards• Selected in The Vault Competition Best 50 start-up ideas (Telecasted on air on 5th Nov’16 on Times Now and ET now). • Shortlisted for Best Start-up Entrepreneur under 30 in India through ‘Ye! Community’ (BEST 10).

• Selected in Top 50 in G-Start-up Worldwide, Seoul. • Selected among the top 9 entries for Future Group presents Retail Start-up Awards, 2017. • Shoppingkart24 wins Super startup Status’ through Super Start-ups, India. Shortlisted for SILICON VALLEY BOOTCAMP among 10 Start-ups through Z-nation Lab. • Recognised as Top SME Business of the Year 2018 under Top Companies Award, run by Great Companies. • Recognised as one of the Top 25 Inspiring CEOs In India 2018 through Business Connect Magazine in. • Recognised as one of the Top 10 Ecommerce Start-up through Silicon India Magazine. Recognised as Top SME Business of the Year 2019 under Top Companies Award, run by Great Companies. • Recognised as one of the Top 25 Most Valuable CEOs In India 2019 through Business Connect Magazine

The Team and the CompetitionShoppingkart24 is a team of 10 including the founder and employees. The work culture includes communication down and up, people development, ideas flowing up, teamwork and collaboration, diversity and flexibility. The company is also aiming for the best online/offline presence in the market and to make Shoppingkart24 a brand. Today each one of us is competing with each other to prove how the other is superior to you and in what terms, nobody is ready to accept life as it comes. We are all running our life on a flute of this rat race and there is this urge to get up and get ahead of everyone. You can never underestimate your competitors or upcoming trend in the market which can be a boon or curse for your products so it’s always better to keep an eye. But what we miss here is to live the special moments of life.

December 2019

PRESENTING THE STYLISH & THRILLING

0 0 3 V XU

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Expert’s View

Festive Season

2019

• Barring Kolkata, property

WILL PROPERTY PRICES FALL?

prices in all other major cities rose marginally in last one year; home sales also rose 32% jump in the same period • Housing aﬀordability has worsened - house price-toincome (HPTI) ratio rose from 56.1 in March 2015 to 61.5 in March 2019 • NHB RESIDEX - housing prices increased by an av. 6% from October-December 2018 over year-ago period The 2019 festive season is at the door, and many Indians aspire to buy homes during a period which is both auspicious and invariably also sweetened with discounts. One major factor that gives hopeful homebuyers pause is the price of properties. Will the fabled ‘massive price correction’ come in time this

December 2019

year? Will it come at all? The new market realities Despite several progressive measures initiated by the Indian government in past years, the real estate sector still presents a rather gloomy picture for buyers and investors. The liquidity crunch is unrelenting developers need funds by way of loans and advance home sales to complete projects, even as lakhs of homebuyers still await possession of their homes. When sales are far from their peak levels, homebuyers and investors naturally want to know if developers will reduce property prices in 2019 to boost home sales. There is no crystal ball to consult, but we can certainly make some educated guesses. Since the fate and fortunes governing real estate sales all revolve around consumer demand, let’s ﬁrst understand what consumers want. As per ANAROCK’s Consumer Sentiment Survey H1 2019, over 60% of the polled consumers are serious about buying homes in 2019. While several factors are causing them to sit on the fence instead of taking the plunge, one of the major reasons is the price of acquisition. Despite past corrections and ongoing discounts, prices are still too high to be attractive for many. This was also validated by the RBI’s latest Residential Asset Price Monitoring Survey, which reveals that housing aﬀordability has worsened over the last four years. The house price-toincome (HPTI) ratio increased www.theenterpriseworld.com

from 56.1 in March 2015 to 61.5 in March 2019. In short, price attractiveness has reduced and buyers want a better deal. The economics of property pricing Considering the high unsold inventory that the Indian housing market is grappling with (over 6.65 lakh units in the top 7 cities), property prices should logically have come down. A fundamental economic principle states that when supply exceeds demand, prices tend to fall. This has not happened in the case of Indian real estate - at least not sufficiently. On the contrary, the staggering unsold inventory indicates that there is a serious demand-supply mismatch. If we go by government estimates, urban India had a housing shortage of 19 million units in 2013. Again according to the government, this has now reduced to 10 million units. Six years ago, when these projects went into construction, there were not enough homes that matched the requirements of homebuyers. The high unsold stock on the market today indicates that while the housing shortfall has decreased, there is still a problem - and it isn’t supply numbers but supply pricing. Today, most developers have begun launching projects in the ‘affordable’ and ‘mid-range’ segments, but the response from consumers is not encouraging. This is because due to high land prices in city centres, affordable projects are either in the farflung peripheral areas where infrastructure is not well-

developed - or if in central areas, the homes are too small to accommodate a 2-3 member family comfortably. At the end of the day, size does matter and if people can stay in more spacious rental homes instead of buying pigeon coops, without having to compromise on location, the choice tends to be a no-brainer. Buying a home is supposed to be an upgrade, not a downgrade in lifestyle. While consumers shy away from buying homes because they can't buy decent-sized homes in good locations, investors stay away from residential properties due to low rental yields and meagreto-negative capital appreciation. The current price trends If we consider the seven major cities of India - Bangalore, Chennai, Hyderabad, NCR, MMR and Pune - it emerges that except in Kolkata, property prices in all the other cities have started to increase marginally over the last one year. Home sales also saw a 32% jump during the same period. Therefore, developers have little incentive to reduce property prices any further. As it is, they do not get any ITC beneﬁts on 61

Expert’s View

the reduced GST rates and this has already cut down their proﬁt margins. Further, as per the National Housing Bank’s housing price index NHB RESIDEX, residential prices increased by an average of 6% during October-December 2018 over the year-ago period. Factors preventing developers from reducing prices To begin with, funding has become a signiﬁcant challenge for developers over the last few City

NCR Kolkata MMR Pune Hyderabad Chennai Bangalore PAN INDIA

Avg. Prices in H1 2019 (INR/sq. ft.) 4565 4375 10580 5487 4179 4928 4955 5581

increasing turmoil, some NBFCs asked developers to return the funds they had disbursed to them. Most recently, NHB has asked NBFCs/HFCs to do away with the subvention schemes – further dampening the flow of working capital. Low profit margins: Over the last few years, the real estate sector has undergone a paradigm shift. Developers who earlier restricted themselves to premium/luxury housing are now venturing into the affordable segment. While the Avg. Prices in H1 2018 (INR/sq. ft.) 4535 4440 10462 5438 4115 4923 4875 5541

% Change in 1 Yr. 1% -1% 1% 1% 2% 0% 2% 1%

Source: ANAROCK Research

years. Low sales, increasing debt-equity ratio and banks' refusal to disburse loans for residential construction have all contributed to this situation. Also, with RERA in place, developers are not able to ‘diversify’ funds collected from homebuyers anymore. The NBFC crisis: The crisis has intensiﬁed the pain for real estate developers. Further, after the IL&FS crisis, some NBFCs even revoked the loans they had sanctioned earlier. But the worst was yet to come - fearing the 62

profit margin on luxury housing could be anywhere between 1020% depending on location, property type and developer, it does not go beyond 8-12% in the affordable housing segment. Also, with the new GST rate minus the ITC benefits, the profit share shrinks even more unless developers hike up their prices. According to the latest report by CARE Ratings Ltd, during the last one year the Ebitda (earnings before interest, tax, depreciation and amortization) margins for 25 listed real estate developers

contracted by 230 basis points. Unrelentingly high input costs: Increasing cost of land acquisition, delays in getting requisite approvals, and high cost of raw materials are major factors that prevent developers from slashing property prices further. Construction materials like cement and steel still fall under the highest GST slab of 28%, making adequate price moderation extremely challenging. Increase in customs duty on various raw materials such as PVC, vinyl floor etc. in the recent Union Budget adds even more pressure. So - will property prices reduce? Considering the above factors, there is minimal scope for any further price corrections. Should you buy a home now or ‘time the market’ a little more? If it is the hope of a price correction which holds you back, it may be a pointless wait - in fact, prices are already increasing on the back of improving sales. There may be any number of other reasons for choosing not to buy a home now, including the perception (currently justified) that other investment options like mutual funds or gold can yield better returns. Or you may simply prefer the flexibility and lower financial impact of rental housing. The rationales governing the buy-versus-rent debate are plentiful, and it is not a debate which is likely to lose steam in the coming years. However, the anticipation of a massive price correction will likely remain a vain one.

December 2019

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Prizma Di

REJUVENATING ORGAN 64

December 2019

Interview with The Enterprise World

oday when all progressive organizations are working towards industry 4.0 and Industrial IoT, data is the next oil and data analytics is new to the industry. We are proud to feature Prizma Digitech as one of the 10 Highly Acclaimed Companies to look Out for 2020. Prizma Digitech entails oﬀering cloud-based SaaS modules in the HR analytics (which is the Prizma bouquet) and Operational Analytics (which is branded as KonjoSmart) space. Prizma Digitech is one of a handful of organizations that covers both the key areas HR Excellence as well as Operational Excellence. Training and development are key to progressive organizations and they have allocated budget for the same. But the question to answer is that is it utilized in the targeted direction. Prizma Digitech's Skill Analytics module is aimed at raising employee and employer conﬁdence by skill enhancement, improving productivity and giving direction through correct and objective skill analysis

igitech

NIZATIONS! www.theenterpriseworld.com

In a talk with Prizma Digitech’s Founding Members and Directors Mr Aakash M Borse, Mr Vishal V Kulkarni and Mr Jalay V Pandya let’s get motivated by their success story and discover more about Prizma Digitech. • What were the initial challenges you faced? Considering these concept tools are new, not only to the markets but the 65

development team as well. Our team had to work tough to make it multi-dimensional & to offer a 360degree cloud-based solution that can be customized to the last mile (and yet be standard), to make it possible to adapt to Industry 4.0 and IIOT. So the challenges have been on the time to market front, however, it also indicates what you have on hand is an extremely robust and effective solution! • Which was that point that triggered the inception of the company? Crafting better ways to address current challenges, has always been key for the core team of Prizma Digitech. Currently, the way subjects like skill analysis or learning plan development and employee performance management are handled – it has several execution challenges and efficiency issues. Also, as we all know, the world is heading towards digitalization at a pace - which was never seen before. Organizations are constantly looking to digitalize their functions and make the processes possible on fingertips. Both factors excited us to plunge into this and work on some mechanism that is needed for the moment and can improve the HR management function. Hence, to address these challenges, various cloud-based analytics modules were devised, which triggered the journey called Prizma Digitech - to rejuvenate organizations. • What differentiates your company from other companies of the market? Prizma Digitech is not only solving the HR challenges but also tapping into the human element by 66

improving the overall people skills and effectiveness. It very seamlessly leverages the technology bit for sustenance as well, which is an essential element for any organization’s success. The skill analysis module not only assesses skills but assesses the real functional skills to arrive at skill index for the skills required today and tomorrow, learning plans to bridge the skill gaps. Similarly, designing customized performance management system is not mere appraisal system like any other ordinary PMS, but much more than that – where it is such simple that it provides 12X results than traditional methods, yet powerful which adds phenomenal value to the business. • What are the products/services the company focuses on? Prizma Digitech, offers Prizma HR suite for HR challenges like arriving at accurate skills index by means of skills assessment and assuring high training efficacy by means of rolling out an effective training plan. As per research by Faber Infinite Consulting, both these areas are marked as major challenges by the HR fraternity. Also, yet another study suggested that 66% of the leaders from various organizations, consider it as one of the major threats to overall organizational performance. In several cases, the training plans are not often prepared and even if it is prepared, then it is done with a lot of wasted efforts and subjective judgments. These challenges are typically addressed by pathbreaking skill analysis platform by Prizma. “Typically, progressive organizations invest 1-3% of the

payroll costs on training. But the big glaring question still remains unanswered, are you making the best out of this investment? Prizma will assist to invest in the right direction and automate the process of learning and development.” Says Mr. Aakash M Borse. Mr. Vishal V Kulkarni adds, “Objective holistic skill analysis is inevitable for correct utilization of resources and right skill analysis helps in three ways: 1. Determining diﬀerences between the current and required skill levels 2. Recommending strategies for reducing the diﬀerences or closing the gap 3. Furnishing the company with the skilled workforce to get the work done” Talking about the key features, Mr. Jalay V Pandya details that, “You can not only customize the Prizma skill analysis module to suit to your organization but it can be customized as per the industry, roles (department) and responsibilities (hierarchy). Also, it covers all types of skill sets like functional skills, operational excellence skills, behavioural and soft skills, unlike traditional options.” • How do you decide to take the company a step further in terms of your products/services? We have a motivated team which is constantly working on adding more tools to our bouquet. Both the modules in the Prizma HR Analytics Suite are already delivering phenomenal results. Performance Management System is the second module in the HR suite, which we haven’t discussed much. It provides features like A. Additional Improvement December 2019

Interview with The Enterprise World Opportunities for 11 times in a year, unlike one in a traditional setup B. Performance of an entire organization can be managed in one dashboard C. Holistic Approach - Hierarchy driven weight of company performance, departmental performance & individual performance Whereas, beyond this team is already testing the KonjoSmart – Operational Excellence Analytics Suite, which shall pave the way for Industrial IoT. • Is there any new addition to the list of products/services? Anything exciting you would like to share? What excites us now that the traction and feedback for the offerings are extremely encouraging. It is cemented by the fact that clients across geographies like India, Africa, and the Middle East are not only welcoming the solutions with open hands but are wanting for more! We are also working on adding more and more operations and HR analytics solutions with Industry 4.0 and IIOT in mind. • What do you think are the responsibilities of an entrepreneur? An entrepreneur is not confined to run the business smoothly, but also responsible to contribute towards the society by innovating and improving every day, said Jalay Pandya. To make the organizations more productive and thereby profitable and thereby leading the country towards the bigger and better economy, added Vishal Kulkarni. Aakash mentions that the aim of any entrepreneur should be www.theenterpriseworld.com

to create and add value for all stakeholders in the system and thereby rejuvenate the ecosystem! • Can you please brief us about your professional experience? We are three friends first and then cofounders and directors at Prizma Digitech. All our lives we have been working in the space of People Excellence and Operational Excellence. It is this value of keeping people at the core of anything and ultimately considering the human element as the real asset for any business – led to the idea of Prizma Digitech. • What are the key achievements of your entrepreneurial journey? “The entrepreneurial journey for 3 of us started almost a decade back, in different walks of life! Since then building profitable ecosystems with motivated cohesive teams is something which drives all 3 of us!”, said Aakash Borse. “Prizma Digitech is one of such unique expansions, which is focused on the people excellence and operational excellence together, towards improved overall performance,” added Vishal Kulkarni. “In the past, we have been recognized by the Chief Minister of Gujarat, Shri Vijay Rupani for the work done in the domains of productivity improvement. Several other felicitations by the likes of Asian – African Leadership Forum, and also being recognized as India's fastest growing 25 consultants and most trusted consulting teams, encourages us to do more!”, further added by Jalay Pandya. • How do you look after your employees? What makes your team unique? We have given our team the

freedom to innovate and come up with new ideas. Everyone at Prizma Digitech is self-motivated and feel it like home when on work, said Jalay Pandya. We have even arranged the shift times for a few of our team members as per their need which surely boosted their eﬃciency levels, added Vishal Kulkarni. We have always supported our teams’ beliefs and believe in creating intrapreneurs. We have a specialized team that has the cumulative experience of more than 300+ years and this gives us conﬁdence, further added by Aakash Borse. In terms of employee motivation and rewards, we have fair and transparent Performance Management mechanisms (courtesy: PMS module by Prizma Digitech). Beyond that, there are rewards like regular brownie points (instant cash prize), employee of the month to annual employee of the year, where he or she wins a full paid trip to select an overseas destination with his/ her spouse! • Is there any special experience with your clients you would like to highlight? There are many on the list. We have worked with many organizations that range from select fortune 500 organizations to the public sector as well, said Jalay Pandya. We mostly succeeded in achieving more than targeted, added Aakash Borse. Some of our clients are in touch even today and we are happy with all those fruitful associations, further added Vishal Kulkarni. These concept modules also support the vision of Skill India and Make in India which also set the foundation for a 5 trillion-dollar economy! 67

Why

“Don’t Take it Personally” is a Terrible Work Advice “Don’t Take it Personally”, or “Hey, its business, nothing personal” are some of the common sentiments one comes across at work, and it can get as absurd as it can. Work is the place where one spends most of his/her time of the day, and as a matter of fact, most of his/her life. So naturally, how is one not supposed to take it personally? By “not taking something personally” you only protects yourself from the work contexts, which at times can be relentless, threatening, and challenging.

But obviously, there is a huge diﬀerence in taking things personally at work, and attaching oneself to the work; that is managing the boundaries. It is diﬀerent to have passion for your job and attaching too much of your self-worth towards it, that you are not able to protect yourself psychologically, so much that every mishap in the organization, or any mistake penetrates deeply to the core of your self-esteem. If your work-life becomes too dominant then it can prove to be dangerous.

This very fact relates to success and well-being at work. You must have often observed that the people at work who are inspired, energized and are successful are usually the ones who take their work personally. And funnily enough, the people with whom you haven’t liked to work are the ones who have depersonalized their work. Thus it is evident that success at work place is linked to you taking your work personally.

Concluding, do take things at work personally; it will have an impact on your performance. But don’t beat yourself up about it. Don’t just consider something as a failure, your life and career are not deﬁned by it. On the contrary, understand what went wrong and work on it. You can always learn something from the experience.

This is not only with reference to personal psychology, but also about business results. For example, let us consider the connection between employee engagement and business performance. But then what exactly would be employee engagement if people won't take their work personally? And it has an impact on the business results if employees don’t take their work personally.

If you are willing to take work personally, there will be challenges along the way. You will be let down, frustrated, and disappointed, but then what really is the alternative? To not take it personally, so that you would never be disappointed? Nope! So for your own sake and for the sake of those who work with you Do take it, all of it, personally.

December 2019

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