W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | A P R I L 2 0 2 2 Logistics Management That Expertly Integrates With NetSuite Kurt Johnson, CEO Best PERFORMING NETSUITE/ORACLE SolutionProvider
SoftCloudsbeganitsjourneyin2005,withacoremission–“ToguidecompaniesthroughtheirCRM/CXdigital transformation”.Theyplannedtoachievetheirmissionbyofferinginnovative,creative,&consultativesolutions. Whatmakesthemoneoftheleadingandsought-aftersolutionprovidersintheindustryistheirclient-orientedvision. Theymakesurethattheirteamunderstandstheclient'svisionandgoals.Thisenablesthemtoprovideinnovative solutions,thatincorporatethelatesttechnology,thatyieldssuccessfulresults,effectivevalue,andafluidtransformation.
ThisissueofTheEnterpriseWorld,BestPerformingNetSuite/OracleSolutionProvidersfeaturesthestoriesofsuch companieswhowiththeirextraordinarysolutionsarehelpingcompaniesruntheirbusinessessmoothly FortheCoverStoryreadaboutFreightPopisacloud-basedsoftwarefoundedin2015withitsbaseofoperationsinLakeForest,California.The companywasfoundedwithavision–“ToSimplifyandStreamlinetheLogisticsexperienceforManufacturers, Distributors,E-commerce,and3PL'sbyreducingFrictionandConnectingSystemsforaSeamlessandOptimalSupply FreightPoPChain.”
Schedulingtheshippingalonemayinvolvetrucking,rail,air,andvesselsviaprivate,publicand/orcommercialcarriers. Thiswillinvolvepassagethroughterminals,storagedepotsandclearancesthroughcustomsbeforeitreachesthe consumer Ateachnodealongtheway,thenumberofsupportingagenciesinvolvedwilllikelynumberfromseveraltoa dozenormore.HarbourMasteryInccaterstothisproblembyprovidingstart-to-endlogisticsolutions. Shalmali W.
makeslogisticssimplewithonelog-inforalltransportationmanagement,includinginboundandoutbound freightmanagementacrossparcel,LTL,FTL,ocean,andinternationalair FreightPOPoffersunmatchedandseamlessintegrationintotheirclient'scurrenttechstack(ERP,WMS,CRM),Their servicesofferhighconfigurationcapabilitiestoexistingworkflowsandprocesses.
TheyhavedeployedtechnologysolutionsacrossawidespectrumofindustriesfromTransportationtoHealthCare, ManufacturingtoAutomotive.Theteamcomprisesseasonedexpertsandhighlyexperiencedpersonnel,thrivingon innovationtodelivernext-generationsolutionsthatoptimizecustomerexperiences.Theteamwashonouredwiththemost prestigious&coveted“CompanyoftheYear–StevieGoldWinnerAward”in2020.
Sinceinceptionin1991,HarbourMasteryInc.'sfocushasbeentoprovideimpeccablelogisticssupport,makingsure theirsolutionsexceedclient'sexpectationseverytime.Astherearemultiplemodesoftransport,thescheduling,and communicationsamongthecomplexwebofinter-connectedresponsibleagenciessupportingthesupplychainisdifficult. Forexample,takeasingleproductproducedinatowninIndiaboundforaconsumerinZambia.
halmaliS
Theyholdconnectionstoover300+carriers,ERP,WMS,andratemarketplaces,gettingthebestratesandoptimizing shippingprocesses.Thisallowsthemtooffertheirclientsbest-in-classserviceswitheaseandfoolproofprecision.
From Editor’s Desk
Afewdecadesago,noonewouldhaveimaginedthatcloudsoftwarewasgoingtobethenextbigthing.Andtoday, herewearelookingoverattheboomofthecloudsoftware.Andtheservicesandadvantagesofcloudhavebeen suchthatthereisn'tacompanythatcandowithoutthepowerofcloud.Andamongthetechnologiesdeveloped, NetSuitewasonethatstoodaboveall,withthebestenterpriseresourceplanningandotherapplicationsthatgive companieswhattheyneedtoruntheirbusinessefficiently
Thesefactorsalongwiththecompany'scorevaluesandstrivingforperfectionmentalityhasmadeSoftClouds,atrusted businessadvisor,whichrecommendssolutionsthatbestfityourbusinesses.
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. The Enterprise World Publisher Peter EmilyJamesJ.H.RichardsSushantK.NarendraS.AmandaV. Creative Content Editor Marketing Coordinator(USA) PR & Marketing Coordinator Business Development Executive Creative Design Head: Social Media Manager Digital Circulation Manager editor@theentetpriseworld.com For Editorial Concerns: sales@theenterpriseworld.com For Sales & Branding Enquiries: info@theenterpriseworld.com For Subscription: The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: Shalmali W. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Prachi K. Digital Marketing Executive
Theytransformation.havedeployedtechnologysolutions acrossawidespectrumofindustriesfrom TransportationtoHealthCare,Manufacturing toAutomotive.Theteamcomprisesseasoned expertsandhighlyexperiencedpersonnel, thrivingoninnovationtodelivernextgenerationsolutionsthatoptimizecustomer experiences.Theteamwashonouredwiththe mostprestigious&coveted“Companyofthe Year–StevieGoldWinnerAward”in2020. Thesefactorsalongwiththecompany'score valuesandstrivingforperfectionmentality hasmadeSoftClouds,atrustedbusiness advisor,whichrecommendssolutionsthat bestfityourbusinesses. Sinceinceptionin1991,HarbourMastery Inc.'sfocushasbeentoprovideimpeccable logisticssupport,makingsuretheirsolutions exceedclient'sexpectationseverytime.As therearemultiplemodesoftransport,the scheduling,andcommunicationsamongthe complexwebofinter-connectedresponsible agenciessupportingthesupplychainis difficult.Forexample,takeasingleproduct producedinatowninIndiaboundfora consumerinZambia. Schedulingtheshippingalonemayinvolve trucking,rail,air,andvesselsviaprivate, publicand/orcommercialcarriers.Thiswill involvepassagethroughterminals,storage depotsandclearancesthroughcustomsbefore itreachestheconsumer Ateachnodealong theway,thenumberofsupportingagencies involvedwilllikelynumberfromseveraltoa dozenormore.HarbourMasteryInccatersto thisproblembyprovidingstart-to-endlogistic solutions.
Leaders
SoftCloudsbeganitsjourneyin2005,witha coremission–“Toguidecompaniesthrough theirCRM/CXdigitaltransformation”.They plannedtoachievetheirmissionbyoffering innovative,creative,&consultativesolutions. Whatmakesthemoneoftheleadingand sought-aftersolutionprovidersintheindustry istheirclient-orientedvision.Theymake surethattheirteamunderstandstheclient's visionandgoals.Thisenablesthemto provideinnovativesolutions,thatincorporate thelatesttechnology,thatyieldssuccessful results,effectivevalue,andafluid
in Spotlight
FortheCoverStoryreadaboutFreightPopisacloud-basedsoftware foundedin2015withitsbaseofoperationsin LakeForest,California.Thecompanywas foundedwithavision–“ToSimplifyand StreamlinetheLogisticsexperiencefor Manufacturers,Distributors,E-commerce, and3PL'sbyreducingFrictionand ConnectingSystemsforaSeamlessand OptimalSupplyChain.”
FreightPoPmakeslogisticssimplewithone log-inforalltransportationmanagement, includinginboundandoutboundfreight managementacrossparcel,LTL,FTL,ocean, andinternationalair FreightPOPoffersunmatchedandseamless integrationintotheirclient'scurrenttech stack(ERP,WMS,CRM),Theirservices offerhighconfigurationcapabilitiesto existingworkflowsandprocesses. Theyholdconnectionstoover300+carriers, ERP,WMS,andratemarketplaces,getting thebestratesandoptimizingshipping processes.Thisallowsthemtooffertheir clientsbest-in-classserviceswitheaseand foolproofprecision.
FreightPOP12.
C O N T E N T S Harbour22. Mastery Inc 38. SoftClouds LLC26.32. C X O A R T I C L E AgencCybersecurityyvsIn-House Collective Restoration that Boosts Productivity and Well-being
Kurt Johnson, CEO
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ThaManaLogisticsgementtExpertlyIntegratesWithNetSuite COVER STORY www.theenterpriseworld.com | 13
FreightPOP-DailyLogistics ManagementandIntegrations
revolutionintheLogisticsindustryand oneofthebestperformingNetSuite solutionproviders!
Logisticsmanagementiscritical acrossindustries,and,asthe lastfewyearshavereminded us,oursupplychainsarehighly interconnectedandfragile.Delaysand bottleneckscostmoneyanddamage preciouscustomerrelationships. Minimizingdisruptionsthrougha robusttransportationmanagement system(TMS)allowsbusinessesto faceriskshead-on.Andfindinga
FreightPOPofferspremiercloud-based supplychainsoftware.Foundedin 2015,thecompanyoperatesoutof LakeForest,California,andwas establishedwithaspecificvision: systemthatintegratesexpertlyto NetSuite,oneofthemostpopularERP solutionsforsmallandmid-size organizations,leadsyoustraightto FreightPOP FreightPOPisanestablishedleaderin providinganadvanced,reliable transportationmanagementplatform thatintegratesintoNetSuite,business systems,andexternalpartnerand carrierwebsites.Theytrulyarea
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includinga"plugandplay"NetSuite ERPintegration.Thisconnectionto NetSuiteenablesFreightPOP customerstoseamlesslyquote,ship, track,audit,andreport,whilepushing allpertinentdatabackintoNetSuite. Thiscreatesharmoniousprocessesfor front-endshippingoperations.
OneofthemorevaluedassetsNetSuite customersciteistheabilitytopush pricingfromtheireCommercedirectly
FreightPOPconnectstoover600+ carriersandratemarketplaces,getting thebestratesandoptimizingshipping processes.TheTMSishighly configurabletoestablishedworkflows andprocessesandin-houseapps. NetSuiteIntegration FreightPOPoffersunmatchedand seamlessintegrationsintocustomers' techstacks(ERP,WMS,CRM),
COVER STORY www.theenterpriseworld.com | 15
logisticssimplewith onelog-inforalllogisticsmanagement, includinginboundandoutboundfreight managementacrossparcel,LTL,FTL, Ocean,andinternationalair.
Tosimplifyandstreamlinethelogistics experienceformanufacturers, distributors,e-commerce,and3PL'sby reducingfrictionandconnecting systemsforaseamlessandoptimal supply FreightPOPchain.makes
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EarlySuccess FreightPOPCEOKurtJohnsonnotes thatoneofFreightPOP'sturningpoints whentheyfirstgotstartedwaswhen theysignedandonboardedPorsche. Thismilestonemadethemseejusthow powerfultheirsolutionwasfor fragmentedsupplychains.Kurtadds: “We'vegrownatleast100%each yearforthepastfouryears,making usrealizethatwecreatedanExpedia forbusinessshippingthatreally Listeningworks.”toShippers'Needs FreightPOPsaysshipperscontinually expressadesiretoconnectoutside systemstointernalbusinesssystems thatmakeoperationsmore Horizonthenidentifiedthatthe marketneededthesoftwarethey developedastheonlyTMS solutionsatthetimewerefor enterprise-levelcompanies—and so,FreightPOPwasborn. FreightPOPgivessmalltomediumsizedbusinessesawaytoeasily shoparoundforhighandincreasing freightcostsandpullfragmented logisticalworkflowstogether FreightPOPoffersaninnovative andcomprehensivesolution, providingaone-stopoptionforall shippers'needs.Theirteam's expertiseandcountlesssuccessful implementationshavestronghold theirpositionasoneoftheleaders ofLogisticsManagementsolutions.
COVER STORY www.theenterpriseworld.com | 17
intoFreightPOP,withthecapabilitytodo EDItransactionsandthengenerateanESN andpushinformationbacktotheir Anothercustomers.topassetcalledoutisFreightPOP's abilitytoscaleweights,whichmost shippingplatformsdonotprovide. FreightPOPcanscaleweightautomatically andimportthatdataintoNetSuite.
InitialChallengesofFreightPOP's Journey FreightPOP'sparentcompanyHorizon Technologycommandsandholds20+ yearsofexperienceasatopdistributorof computerequipment.Horizonfacedand dealtwithmanyofthepainpointsshippers face,whichledthemtocreateshipping softwaretosolvethoseproblemsfor themselves.
straightforward.FreightPOP's developmentteamtakessuchfeedback onboardanddeliversinnovative, affordable,scalablesolutions.Thisis howtheyworkanddominatethe FreightPOPmarket!hasapassionforcustomer serviceasseenincustomerratingson CapterraandG2.Thesefactorspropel theirgrowthandmakethemoneofthe mostsought-aftercompaniesproviding tailor-madelogisticsmanagement solutions.
functionalitythatincorporatesmachine learningandAItohelpcompaniesship smarterbyusingtheirshippingdata.
DistinguishedLeaderofFreightPOP
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Ahighlyadvancedandinnovative companylikeFreightPOPrequiresan exuberantandcapableleadertobearits flag.FreightPOPhasoneofthemost talentedandextraordinaryleadersatits commandinCo-FounderandCEO KurtJohnson,whohasmorethantwo decadesofleadershipexperience.
HowFreightPOPGoesAboveand Beyond FreightPOPisconstantlyperfectingits softwareandworkingonproviding unparalleledsupport.Theystayontop oftechnologicalevolutionsandtrends andregularlyengagecustomersand partnerstoincorporatetheirfeedback. Theseeffortshelpthemstaymiles aheadofthecompetition! Aterrificexampleofthisistheir advancedanalyticsfeaturecurrentlyin beta.FreightPOPwillsoonreleasethis
KurtfoundedHorizonTechnology backin1996outofhishomeand guidedHorizontotwentyyearsof consistentgrowthandprofitability.In 2005,KurtwasnamedtheErnst& YoungEntrepreneuroftheYearinthe Technologycategoryforthesouthwest region.FreightPOPisKurt'ssixthstartup.Besideshisexecutive responsibilitiesofbusinessmodel evaluation,talentdevelopment,and coreprocessimprovement,Kurtis highlypassionateaboutbuildingan inspiringculture.
AboutFreightpop: FreightPOPisacloud-based transportationmanagementsoftwarethat makeslogisticssimplefor manufacturers,distributors,Ecommerce, and3PLs.FreightPOPoffersseamless integrationintoourcustomers'current techstackandishighlyconfigurableto existingworkflowsandprocesses.With morethan600connections,gettingthe bestratesandoptimizingshipping processesiseasy.Tofindoutmore,visit freightpop.com.
Kurtsays: IbelieveintheHomeDepot invertedleadershippyramid. Essentially,Iamatthebottomand serveallthestakeholdersabove, andcarrytheburdenofdelighting customers.Asweservethoseabove us,wearealignedandultimately deliveragreatcustomer experience.Ifwetakecareofthe employees,theywilltakecareof thecustomers.
COVER STORY www.theenterpriseworld.com | 19
Thesolutions.complexityofthisis staggeringandmasteryofthis challengerequirescapabilitiesat boththemacro-globalscale coupledwithmicro-focused solutionscustomizedfortheneeds ofeveryclientinvolved.To conquerthis,HMIdeveloped cloud-basedmanagementsystems thatseamlesslyencompassall aspectsofportoperationswith interfacestoimport,exportand storagewithtruckandrail throughout.Hencewasbornthe HMIConsortiuminpartnership withfourothercompanies,who alsofocusonnichemarketsinthe supplychain,transportation, cybersecurity,andmaritime Theindustries.HMIConsortiumconstellation ofcompaniesandtheirsenior executiveshavedecadesof combinedexperienceinmanaging themovementofpeopleand productsthroughtheglobalsupply chain.
Consortium
Ambassadors of Logistics and Supply Chain Solutions via Oracle NetSuite products/services,trulydefines themasamostsought-afterteam whenitcomestoproviding logisticsandsupplychain managementsolutions.Globally, theirclientsarehighlysatisfied whileleveragingtheseHMI capabilitiesfornewlevelsof enterprisesuccess.
Harbour Mastery Inc.
TheCompany,TheStory Sinceinceptionin1991,HMI's focushasbeentoprovide impeccablelogisticssupport, makingsuretheirsolutionsexceed client'sexpectationseverytime.As therearemultiplemodesof transport,thescheduling,and communicationsamongthe complexwebofinter-connected responsibleagenciessupportingthe supplychainisdifficult.For example,takeasingleproduct producedinatowninIndiabound foraconsumerinZambia. Schedulingtheshippingalonemay involvetrucking,rail,air,and vesselsviaprivate,publicand/or commercialcarriers.Thiswill involvepassagethroughterminals, storagedepotsandclearances throughcustomsbeforeitreaches theconsumer Ateachnodealong theway,thenumberofsupporting heimportanceoflogisticsTandsupply managementchainhasalways playedapivotalroleintheefficient functioningofanyenterprise.Alag inthesupplychainorlogistics processcreatescascadingnegative implicationsthroughoutthe networkfromtheproducersto intermediariesanddowntothe consumer.Asthisnetworkrelieson multiplemodesoftransportation (shipping,trucking,rail,air,private orcommercialcarriers,etc.),it becomesatedioustasktoprovide seamlesslogisticsandsupplychain supportwithprecisionwhenit comestoproducthandling, delivery,supportfunctionsanda standardizedsystemtomanageit Harbourall.MasteryInc.(HMI),and itsconsortiumapproach,has changedthefaceoftheindustry whenitcomestoproviding logisticssupport.HMIusesthe best-in-classtechnologycombined withtheirhighlyskilledteamto provideinnovative,efficient,and provensolutionstotheirclients. Theirexpertise,yearsof developmentworkandexperience, coupledwithrobusttechnologyand softwareapplicationsintheir agenciesinvolvedwilllikely numberfromseveraltoadozenor more.HMIcaterstothisproblem byprovidingstart-to-endlogistic
Business Story | APRIL 202222
M George Walters Robin Mitchell Richard Miller Elbert Gene Tindell “Innovation distinguishes between leader and a follower.” -Steve Jobs www.theenterpriseworld.com | 23
-MobileDOCK MobileDOCKisoneofthekey technologysolutionprovidersin theHMI MobileDOCKConsortium.evolvedthrough extensiveindustryknowledgeand therealizationthatefficient, automated,andcontrolledaccessto logisticshubscanonlybeachieved throughmovingfocusfromthehub totheshippingcommunity servicingthehub.Placingtoolsin keyroleintheHMIConsortiumby providingreal-timescheduling toolsforvesselagentstoclearlysee onGoogleEarththemappingand calendargrids.HITCprovides berthingavailabilityrequiredto makeschedulingrequests. Connectingalltheirscheduling toolsandmappinginseaportswith truckandrailishowtheyaidthe completeprocessandworkinsync withPHAROSandMobileDOCK.
-ElectricEnergyCorporation (EEC) Theglobaldimensionsofthe supplychainhavelongbeenthe principalchallengesthatledtothe formationofElectricEnergy Corporation.EEChasengagedin extensiveinternationalworkin Africa,AsiaandtheMiddleEast overthepast20years,developing supplychaininfrastructureand establishinginternationaltrade relations.Theyarenowableto connecttheircurrentclientbase withthe PHAROS/MobileDOCK,HMI,andHead intheCloudconsortiuminnewand excitingways.Inaddition,their cybersecurityworkwithentities likeNASA,theU.S.,andother governments,positionsthem perfectlytoserveanyprivatesector ornationalinterestsinITsecurity fortheirseaportandsupplychain
Business Story | APRIL 202224
-HeadintheCloudDevelopment (HITC) Manufacturing,warehousingand productdeliverychallengesled HITCtocreateuniquescheduling toolsthatmappedonGoogleEarth, givingprecisedetailsofthesupply chain,theirscheduleandactual deliveryperformance.Theyplaya
Thefourotherpartnered companiesworkinginsyncwith HMIandformingtheHMI Consortiumare: -PHAROSMissionCritical Solutions PHAROSisacombinedconsulting andtechnologyintegration companywithfocusondeveloping bespokesolutionstosolvethe toughestoperationalchallengesfor everyclient'suniquerequirements.
thehandsofthecommunityof interesttobook,executeand monitorarrivalsanddepartureat logisticshubsofalltypesdrivesthe benefits.MobileDOCKenablesthe destinationstoautomate, streamline,formalizedock appointmentbooking/scheduling, executionandmonitoringfromany internetconnecteddesktopor mobiledevice.MobileDOCK eliminatesmanualprocessesand providesvisibility,allowsefficient resourceplanning,supplier management,reducedcongestion andincreasedsecurity.Itisnow supportingalltypesoffacilities fromwarehousing,industrial,retail, residential, entertainmentmixed-use,andeventvenues. In 2020,itwasadaptedtosupportthe fightagainsttheCOVID-19 pandemicbyenablingtheconcept of“deliverydistancing”tosupport safetyofthesupplychainnetwork muchlikesocialdistancingdidfor consumers.
PHAROSrepresentativeshave deepexperienceinmultiplesectors includinggroundlogistics, aviation,andmaritimeindustries. Theycantacklechallengesacross multiplesectorsandhavedelivered successfullytailoredsolutions rangingfromFortune-10 companiesdowntosmallbusiness enterprises.
Thecombinedexperienceand capabilitiesofthePHAROS, MobileDOCK,HITC,EECandHMI formtheHMIConsortium collectivelyandhelpforgenewlinks intheglobalsupplychain.
HMI'sobjective,alongsideyou,is tocreateabest-fitsolutionthat servesyourenterprise,notdelivera productthatyoumustserve. LeadershipatHMI HMIanditsConsortiumaretruly uniqueintheirofferings,levelof serviceandstandardstheydeliver. Allthepartnersworkinsyncand bringoutthebestnotonlyintheir respectivecompanies,buttheentire Consortiumcapabilitydeliveryisa totalgreaterthanthesumorits parts.Thus,HMIhasaleader whichnotonlybringsoutthebest inHMI'steambutalsoleadsthe HMIConsortiumandpushesthe boundariesofanexpertandskilled M.leader.GeorgeWalters,CEOatHMI, trulyhasbeenservingandleading theteamwithhisefficient leadershipskills,hisexpertiseand thoroughknowledgeinthelogistics field,supplychainmanagement, etc.Hiscareerstartedin1982, whenhestarteddeveloping software.AsaFloridian,sonofa U.S.CoastGuardveteranandsonin-lawofaWWIInavalofficer,his loveoftheseaandtheimportance ofmaritimeandseaport managementisdeeplyingrained. Allthisinspireshimandhisteam alike.HisvisionforHarbour Masteryistoempowerthis industrythroughcutting-edge, extensible,technology-drivenERP managementsolutionsthatallow eachclienttotaketheirbusinessto thenextlevel.
•Fourth,HMIidentifiesthe“plus factors”thathelpyouimproveyour rules,procedures,andbusiness processesbysharingbestpractices learntfromdozensofotherclients inthepast30years.
HMIconsortiummitigatesthisrisk inseveralkeyways: •First,HMIapproaches everythingfromtheoperational perspective.Howdoesyour enterpriseproduceanddeliverits productsand/orservices?Howcan theyhelpoptimizethatforgreater efficiency,effectiveness,and continuitywiththeleast •disruption?Second,thesalesteamis embeddedwithinthe implementationgroup.Ifthesales teamsaysitcanachievearesult, theyareintimatelyengagedwith theactualdeliveryandknowhow theywilldeliver. •Third,theygatherthetotal pictureofyourrequirements beforeproposingacomprehensive solutionforthewholeenterprise. IfyoulackaRequestforProposal (RFP)withthedetailsneeded, HMIwillhelpyouidentifythem firstsothereareveryfewsurprises later enterprises.Moreover,their experiencewithalternativeenergy projectscanalsobringnew efficienciestooperations.
USPofHarbourMasterInc.and factorsthatredefinecompetition inthemarkets
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TheAchillesheelinmany software-basedcompaniesintheir “sellingaproduct”approachis missinghowa“fixedsolution” failstoproperlyalignwithinan entireenterprise.Thatexacerbates theage-oldconflictsinmost software-basedcompanies betweenthesalesforceand implementationteam.Frequently, thesalesforcepromisesbutthe implementationteammaynotbe abletofullydeliverwithinallthe othercomplexityoftheenterprise. Thisundercutspromisesleadingto unsatisfiedclients.
Products/ServicesOffered HMIadoptedtheOracleNetSuite ERPastheirglobalsupplychain platformin2007andhavedeveloped over20modulestomeetabroad varietyofseaportneeds.Itsfirstfew clients,allwithuniqueanddiverse needs,providedthefoundationto developthenowproven,12-year trackrecordofsuccesswiththose 20+uniquemaritimefocused modulesthatcanbeadaptedtoany seaportormarinasetting.Their consortiummembersarenow leveragingthispointofintegration fornewsupplychainsolutions. Together,theHMIConsortiumis currentlyserving75+clients,35of themexclusivelywithNetSuiteand addingabout10newclientsperyear. Theircombinedcurrentclientbaseis intheUSA,Canada,Australia,New Zealand,Qatar,Ghana,Lebanon, Cyprus,UKandacrossEurope.They haveseveralnewprojectsonthe horizonfor2021-2022,withnew productdevelopmentalready Byunderway.leveragingthemultipleonline portals–EmployeeCenter,Customer Center,VendorCenterandPartner Center–HMIprovidetheentire communityofsupplychainplayers, real-timeaccessandessential communicationstoeffectivesupply chainlinkages.
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Cybersecurity Agency vs In-House: Which Is Better Suited For Your Business? www.theenterpriseworld.com | 27
Cybersecurityorinformation technology(IT)securityisan essentialoperationthat protectsdata,computers,systems,and networksfrommaliciousthreatsand attacks.Ifyou'rerunningawebsite, youalreadyunderstandhowimportant itisregardlessofthenatureofyour Herebusiness.arethemostcommon cyberattacksandthreatsyoushould •know:Malware–malicioussoftware thatdestroysdevices • Ransomware–encryptsdatain exchangeforaransom • Phishing–afraudulentattack fromsomeoneclaimingtobea legitimateinstitution Yourentireoperationswillbeatriskof suchthreatswithoutcybersecurity You mayendupshuttingdownyour businesspermanentlyorpayinghefty coststocontinueyouroperations.Now, thequestionis,shouldyououtsource orestablishanin-housecybersecurity Onedepartment?ofthebiggestdilemmaswhen buildingcybersecurityprotocolsis whetherornottohireathird-party agencyorsetupyourownITsecurity team.Bothareexcellentoptions capableofprotectingyourvitaldata andsecuringyournetwork'ssafety However,itwouldbebesttoconsider theirprosandconsbeforecomingup withadecision.Knowingthese elementswillhelpyouunderstand whatyourbusinessneeds. WhatAreTheProsAndConsOf HiringACybersecurityAgency? Outsourcingisanexcellentoptionfor smallbusinessesnotcapableof establishingtheirownsecurity commands.Ifyou'dliketoknowmore | APRIL 202228
•Cons:field. LessControl–Understandthat therewillbelimitedaccessand controloveryourcybersecurity housesecurityoperations.Itwill allowyoutointegrateeverytool andsolutionyouwantwithoutany problem.
–Althoughmost agenciesprovidetailor-fit solutions,somestillofferreadymadeservices.Therefore,you havetobevigilantanddoyour homeworkaboutthecompany beforehiringthem.Ifyou'renot carefulenough,you'llonlywaste yourtimeandmoneyfornothing.
• LowEntryExpenses–Another greatthingabouthiringa cybersecurityproviderisitslow entrycosts.Therefore,ifyou're runningastartupbusiness,you'll getreliableprotectionwithout spendingmuch.Besides,the outsourcingcostismuchlower thanestablishingyourown cybersecuritycommands.
WhatAreTheProsAndConsOf BuildingAnIn-HouseCybersecurity Team? Establishinganin-housecybersecurity teamisagoodinvestmentforyour business'sfuturegrowthand expansion.Itoffersflexibility regardingyourcybersecuritysystem. However,itwillrequirealotof resourcestosetitup,whichmostsmall businessesandstartupsdon'thave. Takealookatsomeprosandconsof buildingyourownin-house cybersecurityoperationscommand:
• RiskOf ServicesNon-Personalized
•Pros:provider:Scalability–Oneofthebenefits ofhiringthird-partyservicesis theirabilitytoscaleyoursecurity protocolsdependingonyour businessneeds.It'sagreatfeature forsmallbusinessesaimingto expand.Italsooffersflexibilityat affordablepricingmodels.
• ProfessionalAndExperienced Services–Oneofthereasonswhy businesseshireacybersecurity solutionisforprofessionalwork skillsandethics.Having experiencedandskilledpersonnel allowsyoutoaccessknowledge andexpertiseyoucan'tfind anywhereelse.Itwillalsogive youanadditionalsenseofsecurity, knowingthatyou'reworkingwith professionalsandexpertsinthis
Cons:
• Expensive–Establishingyour owncybersecurityoperations requirestonsofresources, particularlytimeandmoney. Moreover,theexpensesarenot somethingyoushouldignore, especiallywhenyou'reonly startingyourbusiness.Sacrificing toomuchmayputotheroperations atrisk.
• Time-Consuming–Planningan effectivecybersecuritystrategy takestimeandeffort.Youneedto hirethenecessarystafftohelp protectyourentiresystemand networkfrompotentialthreatsand attacks.
•Pros:MoreControl–Youhavemore controlovertheentireoperations ofyourowncybersecurity solutions.Yougetwhatyouwant toincludeinyoursystem, includingthestaffyouneed. Likewise,you'resurethatevery processremainsconfidential,so noneofitwillgetexposedoutside yourcompany • Integrations–Ifyouhavepreinstalledcybersecuritysoftware, anoutsourcedprovidermaynotbe familiarwithwhatyou'reusing. Thisisn'taproblemifyouhaveinaboutthis,youmaycallLisnictoday forcybersecurityservicesorvisityour localsecurityserviceprovider However,thereareinstanceswhenyou havetocompromisetheoverallcontrol andcomplywiththeagency's agreement.Thatsaid,youmightwant toconsiderthefollowingprosandcons ofhiringathird-partysolutions
FinalWords Aftergoingthroughthediscussion here,haveyoudecidedwhatworks wellwithyourbusiness?Regardless, therightcybersecuritysolutionfor yourcompanywilldependonyour needsandcurrentresources. Ifyou'rerunningasmallbusinessora startup,hiringanagencyisyourbest optionbecauseyouhavelimitedfunds tobuildyourown.Yetifyou'relooking forwardtothefuture,establishingyour owncybersecurityteamwillbean excellentinvestment.
systemwhenyouhiresomeone. Usually,thelimitationsareon whatwasagreedbeforehand.You mayalsoberequiredtoaddor installsoftwaretheyneedtodo theirjobsproperly
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TIME FOR FIKA? ProductivityRestorationCollectivethatBoostsandWell-being | APRIL 202232
Frank Theodore Koe www.theenterpriseworld.com | 33
AccordingtoJohnDuxbury,editorandfounderof SwedishFood.com,“fikarefurbishesthebrainandstrengthens relationships.Anditmakesgoodbusinesssense:firmshave betterteamsandaremoreproductivewherefikais institutionalized.”Itistheactofrechargingandslowingdown forashortperiodoftime.InAmericanculture,self-careranks verylowonthelistofpersonalpriorities.Keepingones'nose tothegrindstone'issomethingthatisreinforcedand encouraged.Thisconstantandcontinualpushtoproducecan haveareverseeffectonproductivityandcreativityandlaythe groundworkforburnout. Wehaveallhadfikamoments.Itcanhappenwhenweare engrossedinataskforseveralhoursthatrequiresour undividedattentionandthenmoveawayfromit.Aftera break,wereturntothetaskwithafreshperspectiveandbetter poisedtomakeconstructivechangesoreditstoourwork. Fikaalsocontributestoimprovingsocialcapital.Throughthe ritualizedandrelaxedfikaexperience,trustandcooperation arebuiltthroughanetworkofsharedvalues,employee engagementandinclusion.Sociallyconnectedandmotivated peoplearemoreapttobeinnovatorsandstandabetterchance ofimprovingacompany'sproductsorservices.
Itisagenerallyknownfactthatvacationsaregoodfor you.Provenbenefitsincludeenhancedmentaland physicalhealthandimprovedsleeppatterns.Takingtime awayfromworkcanalsohaveapositiveeffectonmoodwhile boostingenergy,contributingtocalmingthemindand loweringtheriskofheartdisease.Eventheactofplanninga vacationyoucanmakeyoufeelbetter Wouldn'titbegreatif therewasaprovenwaytotakeadailyminivacationfromthe routineofworkthatwouldmakelifebetter?
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Theconsequenceofnottakingtimeofffromtherepetitionof workcanresultinburnout.Thisconditionwasofficially classifiedin2019byTheInternationalClassificationof Diseases(ICD),maintainedbytheWorldHealthOrganization WorldHealthOrganizations,asa“syndrome”acknowledging itasamedicalcondition.Signsofburnoutincludeheadaches, insomnia,depression,anxiety,negativityandchronicfatigue allofwhichcanaffectonespersonallife.Intheworkplace thesesymptomsareassociatedwithpoorperformance,lower organizationalcommitmentandarateofhigherabsenteeism. Thelackofwork-lifebalanceintheUScanposereal Sadlychallenges.,212millionvacationdaysannuallyintheUSarenever taken.Ithasbeenengrainedinmanagerstorewardthosewho donottakevacations.Employeeswhoabstainfromtaking daysoffareseenasbeingmorededicatedandmore consciousness.Andthereisafearamongsomeemployeesthat ifavacationistaken,thereisachanceofbeinglaidoff. Othersbelievethattheyaretooimportanttotemporarilytake abreakfromworkbecausenoonecanreplacethem.Thisis commonlycalledthe“martyrcomplex.”Infact,astudyby Totaljobs foundthat56%ofAmericanworkersnevertakea completelunchbreak.Thestudyfoundthat68%ofthose surveyedfeltthattheyhadtoomuchtodoandcouldnot affordtotaketimeawayfromwork.
DanielJ.Levitin,thedirectoroftheLaboratoryforMusic, CognitionandExpertiseatMcGillUniversityandtheauthor of"TheOrganizedMind:ThinkingStraightintheAgeof InformationOverload,wrotein The New York Times that, “givingourbrainstimetowinddownandthinkaboutnothing atallcanprovideourmomentsofgreatestcreativityand insight."Takingbreakscannotonlyrefreshthebrainbut strengthenrelationships.Vacationsallowustoreconnectwith thoseimportantinourlives. AbrahamMaslowandhiscelebrated Hierarchy of Needs explaintheimportanceofsocialrelatednessand belongingness.Theneedforinterpersonalrelationshipsand socializationiscriticalbecauseithelpsusseehowwefitinto theworldwithotherpeople.Beingabletoshareourstories andconnectistherapeuticandcontributestoahealthyoutlook thatoffersusperspectiveandgivesusasenseofplace.Time awayfromthestressfulpatternofwork,evenforshort periods,helpinvigorateandstrengthenpersonalbondsand contributetoincreasedproductivityintheworkplace.Enter Fikafika.(pronounced“fee-kah”),isaningrainedSwedish traditionthathasbeeninexistenceforover100years.It meanstohaveadailycoffee(orteaorsoda)break,usually withcakeorotherpastries.Thisnotionhasamuchbroader meaningthanthetypicalAmericancoffeebreak.Fikaiseven writtenintoSwedishcontractsthateveryemployeeisentitled tohavetimetogatherandsocializewithotheremployees duringtheworkday.Itisanopportunitytotalkandexchange opinionsaboutanythingandisnotrestrictedtocompany activitiesorpersonalworkassignments.Thisactofcollective restorationissimilartoabriefvacation.Itistimefor employeestoremovethemselvesfromtheirprolongedfocus onworkandoffertheirmindachancetoreset.Companies suchasVolvoandIKEAhaveembracedfikaformanyyears.
Takingpausestodistanceourselvesfromworkcanbeuseful inrestoringasenseofwellbeingwhilerefreshingourminds sothetimewedospendatworkwillbemoreproductiveand enjoyable. AlthoughtheSwedishtraditionoffikamaybe difficulttoimplementinallbusinessenvironmentsthroughout theworld,findingcreativewaystoconstructbreaksthatgo beyondgrabbingacupofcoffeeandreturningtoadeskmay beuseful.Itsbenefitscanenhancebondsbetweenemployees andtranslatetoimprovedmoraleandamoreconstructive workenvironment.
Brian Friedman GVP - Strategic Global Sales | APRIL 202238
SoftClouds,redefiningdigitaltransformation
Sinceitsinception,SoftCloudswasbuiltwithinnovationfor thefutureinmind.Theirinitialstrugglewastofindacustomer basetoembracetheirfar-sightedvision.Astheywereoneof themostinitialentreesintheindustry,wayaheadofthecurve, andreadytoprovideaserviceofthefuture!
Theystartedworkingcloselywiththeirclients,understanding theirneedsandvision,alongwitheducatingthemto understandtheneedfordata,customization,and SoftCloudspersonalization.focusedonabettercustomerexperience, customization,andhyper-individualizationthatenabledusers andprovidedaquickerROIforcustomers.Thecustomers couldseeinstantresultsthathelpedincustomermanagement &interactions,andROI. Thecompanyoffersafantasticclient-centricapproach,a highlytechnicalandexperiencedteamhavingdiverse experienceacrossmanyindustries,withaknackforinnovation andcreativity,ledSoftCloudstonewheights.
Thesefactorsalongwiththecompany'scorevaluesand strivingforperfectionmentalityhasmadeSoftClouds,a trustedbusinessadvisor,whichrecommendssolutionsthatbest fityourbusinesses.
SoftClouds'sjourney,andwhatpushedthemtosucceed?
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SoftCloudsbeganitsjourneyin2005,withacoremission-“To guidecompaniesthroughtheirCRM/CXdigitaltransformation”. Theyplannedtoachievetheirmissionbyofferinginnovative, creative,&consultativesolutions. Whatmakesthemoneoftheleadingandsought-aftersolution providersintheindustryistheirclient-orientedvision.Theymake surethattheirteamunderstandstheclient'svisionandgoals.This enablesthemtoprovideinnovativesolutions,thatincorporatethe latesttechnology,thatyieldssuccessfulresults,effectivevalue, andafluidtransformation. Theyhavedeployedtechnologysolutionsacrossawidespectrum ofindustriesfromTransportationtoHealthCare,Manufacturingto Automotive.Theteamcomprisesseasonedexpertsandhighly experiencedpersonnel,thrivingoninnovationtodelivernextgenerationsolutionsthatoptimizecustomerexperiences.Theteam washonoredwiththemostprestigious&coveted“Company oftheYear-StevieGoldWinnerAward”in2020.
Where Digital meets the Future!
Ascompaniespushfordigitaltransformation,andthe marketplacegoesonline,therearealotofchallenges companiesandbusinessesface.Thisshifttowardsthe internetrequiresspecialistsinthefieldtohelpmigrateyour businessfunctionsseamlessly. Whenlookingforthebestinthefield,Oraclecomesinthetoptier list.ManyOraclepartnercompaniesprovideresourcesand benefitstoindependentsoftwarecompanies,businesses,etc.to providethemexceptionalservicessuchasCRM,CX,andmore. InthesearchforsomeofthebestOraclepartners,wefound SoftCloudsLLC.SoftCloudsisoneoftheleadingandtopperformingOraclepartners.Theyoffercomprehensivesolutions withutmoststandardsandreliability Withtheirexperiencein providingcustomizedarchitecturalsolutionsplustheirstatusasan OraclePlatinumPartner,theyareexpertsintakingCXtothenext level!
The16+yearjourneyhasendowedthecompanyanditsteam withmanyaccoladesandachievements.Theyreceivedcoveted awardsandrecognitions,suchas:“MostSuccessful CompaniesinAmerica”andmadeamuch-deservedplaceon the“Inc.5000”listoftheFastest-GrowingPrivateCompanies intheUSAthreetimesinarow.
CRM/CXtechnologiesandimplementationsalong withDigitalTransformationexpertisesolutions;theyalso integratecutting-edgetechnologysuchasnaturallanguage processing(NLP),machinelearning(ML),artificial intelligence(AI),andanalyticstopushtheboundariesof customerexperience.
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Ÿ Knownforinnovationinsolutionsandhavewonmultiple awards.
fastandefficientsolutionsdeliveryisoneoftheir mostvaluableassetsinmovingforwardwithtechnology,latest trends,andpractices.Asnewtechnologyevolves,sodothey, thusneverstayinginthenow,butalwaysplanning,and pushingtowardsthenexthorizon!
Itistheteam'sfocusondevelopingskills,experience, innovation,andproductivityinimplementingsolutions,which setsthemapartfromthecompetitioninthemarket.Theyhave aprovenrecordofloyalandextremelyhappycustomers, whichmadetheindustrytrusttheexpertsatSoftCloudsasthe keytodigitaltransformation. Thistrustalsoledtoclientreferrals,aidingtheirgrowthto provideahigh-qualitysolutionaswellasbuildinglong-term relationships.Also,toevolveandadapttoclients'needsthey startedmakingthenecessarychanges,includingtechnological expansionsandprocess-orientedteamsthatestablished creativedeliveryworkflows. ThisprovidedSoftCloudswiththebasetoscaleintodifferent industries,expandingtheirofficesfromtheUSintoIndiaand morerecentlytoJapan.Allthesefactorspushedthemto succeedandgainimmenserecognitionandadominantplacein theindustryasoneofthebest. Factorsestablishingthelong-standingsuccessof SoftClouds Undoubtedly,itistheextraordinaryteamofSoftCloudsthat strongholdsthefoundationofthecompany'ssuccess. SoftCloudsisproudtobean"employee-focused"organization andstandsfirminitsbeliefthathappyemployeesworkbetter, whichleadstohighlysatisfiedclients. Theybelievethatkeepingupwithnewandemerging technologyiscriticalforthecompany'ssuccess.Their innovative,strategic,andcreativeconceptshelpthemtokeep upwiththeever-changingtechnologyenvironment. Thecompanyhasgrownexponentiallyinthepast16+years. Theyhavereceivedbothpositiveandnegativefeedbackon theirroadtosuccessandtheyvaluethemequally.The positivesboostedtheirmoraleandthenegativesdrovethemto dobetterinallaspectsoftheirbusiness. Theirapproachandviewtowardstheimportanceoffeedback continuestokeepthemontherightpathtosuccessand motivatesthemtoleadthelearningcurvefortheindustryas well. Hereareafewsuccessessinceinception: Ÿ Ahigh-qualityteamthatisfocusedonquality&innovative solutions. Ÿ Worldwideofficelocationsincreasedfrom1intheUSto4 officesin3differentcountries(US,India,andJapan).
Ÿ Accoladesfrombothclientsandpartners,mostnotablythe PartneroftheYearAwardfromOracle.
NewadditionstotheservicearsenalofSoftClouds
UnrivaledserviceofferingsofSoftClouds SoftCloudstakestheperspectiveoftheclientsasthetop prioritytocreatesolutions,formingtherightstrategytosolve eachproblem.Theyunderstandthateveryclient'svisionand businessisuniqueandtheyaimtoofferthebestpossible solutionstomeettheirbusinessgoals.
Ÿ Over25+Awardsinthepastfewyearsforinnovation, solutions,andCXlikeStevieAwards,Inc5000,andother worldwideindustry-leadingmagazines.
TheyhighlyfocusonOracleCRM/CXsolutionslikeSales& ServiceCloud,CPQ,Commerce&SubscriptionCloud,and B2BServiceCloudprovidinguserswiththeverybest CustomerExperience.SoftCloudsanditsteamstrivetotake CXtothenextlevelandthatisthereasontheirclientsare elatedbytheiroutstanding,innovative,creative,andtailor madesolutions. Theircompany'sprogressisbuiltoncontinuousinnovation. Theyprioritizecustomersatisfactionanddedicatethemselves todevelopingcreativestrategiesthatbenefittheirclientsand their SoftClouds'susers.
Asaforward-thinkingtechnologysolutionsprovider,theteam hasalwaysemphasizedcreativityandcutting-edgeinnovation. Thishasnotonlyensuredaleadingandleap-aheadpositionin themarketbutalsohasdeepenedtheirrelationshipwiththeir Theyclients.offer
Ÿ Teammembersarewidelyrecognizedandarekeynote speakersintheindustry-leadingtechnologyandCXevents, likeOracleOpenWorld,IBMThink,etc.
BrianFriedmanistheGVP-StrategicGlobalSalesat BrianSoftClouds.gotinvolvedinmobiletechnologyduringtheveryearly daysastheownerofoneofthefirstfourcellularretail companiesintheUS.Therewasnoplaybookonhowtorunthis business,owingtothebusiness'sfreshnessandnevertested Heservices.alongwithhisteamwerewritingrulesdaily.Brainowned thecompanyfor9yearsandsawanopportunitytomove cellularretailingtoeCommerce.Thiswaslongbefore everythingwasavailableforpurchaseonlineandhisteambuilt aplatformtoenablethepurchaseofcellularphonesandservices Allonline.themajoroperatorsthoughttheyweredoingsomething crazy.Theyendedupwithallofthemastheircustomersand oneofthemacquiredtheplatform.Thisnotonlyprovidedhim withanexperiencethatisfartomatchupandmuchless underestimateit.He'sbeenin,with,andaroundintechnology eversince,andmovedtoSoftClouds5yearsback,contributing toitsstaggeringgrowth. Brianhasbeenoneofthemostpreciousandexperienced resourcesofSoftClouds.Hisachievementsfaroutweighany otherteamintheindustryandgiveSoftCloudsahugeedgeover anyothercompanyinthesegment.
Ÿ OneofthefirstindependentAndroidappstoreplatformsthat weretieddirectlytomobileoperatorsfordirectcarrier billing.
Brian'sviewsonresponsibilitiesofanentrepreneur InBrian'sopinion,anentrepreneurisatruejack-of-all-trades whoisfullyresponsiblefortheentirebusiness.Tobea successfulentrepreneurandaleader,youconstantlyneedto leadandmentor. “Youmustbringtherightpeopleintopositionsandgive themtheroomtogrowintothemselvesandtheirposition. Thattakesknowingwhentodirectandwhentogetoutof yourteams'way”,Brianadds.
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Thecompanyhasnotonlyevolvedoverthe16+yearsofits journeybutsohasitsteamandmanagement.Whatstartedasa leaptowardsthefuture,hasnowbecomeawell-knownand establishedbrand,takingCXandDigitalTransformationtothe Thisfuture.beliefanddedicationtowardssettingbenchmarksinthe industryandestablishingSoftCloudrequireateamofstrong principles,experience,exceptionalskills,andcapabilities. Beyondallofthis,thecompanyneedsanequallytalented, skilled,visionary,andabeaconforall.Incomesthe managementandleadershipatSoftClouds,beingoneofthe mosttalentedandexpertsinthefield,withanunparalleled visionandleadershipthatknowsnolimits.
Brianhasfoundedthreeuniquecompaniesinthecellularspace: Ÿ OneofthefirstfourcellularretailersintheUS. Ÿ OneofthefirsteCommercecompaniessellingmobile phonesandserviceplans.
FlagBearersatSoftCloudsLLC
Brianfinds'GettingtoYes'tobeoneofthemostinteresting booksandwouldrecommendittoeveryone.“Alltoooftenwe lookatallthethingsthatcanorwillstandinthewayof success.Lookingateachsituationwithadifferentview helpsustoseehowweachieveourdesiredresultswhilestill helpingtheotherpartysucceedaswell”,Brianaddsabout thebook. “Beyourself;everyoneelseisalreadytaken”-OscarWilde TeamandWork-cultureatSoftClouds SoftCloudsisanorganizationthatplacesahighvalueonits employeesandconsidersthemtobetheirmostpreciousassets. Theymakeitapointtoinvolvetheiremployeesinevery elementofthebusiness,togivethemasenseofownership. Theyhaveanopen-doorpolicythatencourageseveryoneto expresstheirthoughtsandideas,andsomeoftheirbestideas havecomefromwithin.Gratitudejars,workplacecelebrations, andteam-buildingexercisesareamongtheactivitiestheyhave inplacetorecognizeandrewardtheiraccomplishments. Allthesefactorspushtheteamtostriveharderandpushfor excellenceineverythingtheydo.Theircoordinationandsense ofresponsibilitytowardsthecompanyanditsclientsmake themtrulyuniqueandunmatchedintheindustry Brian'stakeonthecompetitioninthemarket. Withoutcompetition,wewouldn'tcontinuouslystrivetobe betterandfindourplaceintheindustry Competitionisnaturalandmotivating.Wedon'tseekto replicatewhatourcompetitorsaredoing;weseekto differentiateourselves.Thisallowsustofindournicheinour industryandhelpsuscarveouttheplacewherewecanbe successfulandmakeadifferenceforourcustomers.
