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Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresacombination ofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipisaboutinfluencingpeople andorganizationstowardsacommongoalorvision,anditrequirestheabilitytomaketoughdecisions, inspireandmotivateothers,andadapttochangingcircumstances.
Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwheretheywanttheir organizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeepunderstandingoftheindustry andmarkettrendsbutalsotheabilitytothinkcreativelyandtakecalculatedrisks.
FeaturingforTheEnterpriseWorld’sthisissueofTheMostSuccessfulBusinessLeadertoWatchOutarethe storiesofsuchleaderswhoareinspiringothers.
Forthecoverstoryreadabout-
Oneofthestandoutleadersintheaccountingandaccountingservicesindustryis founderand JulioGonzalez, CEOofEngineeredTaxServices,aprofessionallylicensedengineeringfirmthatprovidesbest-in-classspecialty taxservices.Withseveraldecadesofexperienceinthefield,Juliohasestablishedhimselfasaleadingexpertin taxcredits,incentives,andgrantsservicesandisoftencalled,“TheMostInterestingManinTax.”Histeamof seasonedprofessionals,includingtaxattorneys,engineers,scientists,andCPAshashelpedcountlessaccounting firmsacrossthecountryprovidetheirclientswithvaluableresourcesandexpertise.Julio’svisionandleadership havepropelledETStothetopofitsindustryandcementedhisplaceasoneofthemostsuccessfulbusiness leaderstowatchoutforin2023.
JonathanGrammerhasbeeninenergybothasadeveloperandattorneyfortwentyyears.Hiscareerspans overtwentyyearsinbothRenewableEnergyDevelopment,Oil&GasDevelopment,andasanAttorney.
JonathanGrammerhasservedontheBoardofDirectorsfortheTexasAllianceofEnergyProducersandthe FederalBarAssociation’sEnergyandNaturalResourcesDivision.JonathanhasalsoservedontheLand& RoyaltyCommitteefortheIndependentPetroleumAssociationofAmericaandtheAmericanBarAssociation StandingCommitteeonGlobalEnergy.HeisaSustainingFellowwiththeUnitedStatesAssociationforEnergy andEconomics.
Stevehasaproventrackrecordofgrowingandleadingsomeofthemostprestigiousleadingorganizationsin industrieslikemedicaldevice,andmanymore.ThisisthevisionwithwhichhehasmadeWingoCaseoneofthe mostsuccessfulorganizationsinitsindustry.
“Iamabitofa“throwback”CEO.Itismostlybecauseofmyrelationshipsfromtheexecutiveteamtothebackofficestaff.”
Mr.ElwellBringsexpertiseinstrategy,marketing,salesleadership,andbusinessdevelopment.Hebringsover twentyyearsofseniormanagementexperienceinthemedical
deviceindustryandhasbeenapartofthreesuccessfulexits;ApaTech(soldtoBaxter),SalientSurgical(soldto Medtronic),andGlobalMedicalConcepts(soldin2018).
W.
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Forthecoverstoryreadabout-
Oneofthestandoutleadersintheaccountingandaccountingservicesindustry is founderandCEOofEngineeredTaxServices,a JulioGonzalez, professionallylicensedengineeringfirmthatprovidesbest-in-classspecialty taxservices.Withseveraldecadesofexperienceinthefield,Juliohas establishedhimselfasaleadingexpertintaxcredits,incentives,andgrants servicesandisoftencalled,“TheMostInterestingManinTax.”Histeamof seasonedprofessionals,includingtaxattorneys,engineers,scientists,and CPAshashelpedcountlessaccountingfirmsacrossthecountryprovidetheir clientswithvaluableresourcesandexpertise.Julio’svisionandleadership havepropelledETStothetopofitsindustryandcementedhisplaceasoneof themostsuccessfulbusinessleaderstowatchoutforin2023.
JonathanGrammerhasbeeninenergybothasadeveloperandattorneyfor twentyyears.HiscareerspansovertwentyyearsinbothRenewableEnergy Development,Oil&GasDevelopment,andasanAttorney.
JonathanGrammerhasservedontheBoardofDirectorsfortheTexasAlliance ofEnergyProducersandtheFederalBarAssociation’sEnergyandNatural ResourcesDivision.JonathanhasalsoservedontheLand&Royalty CommitteefortheIndependentPetroleumAssociationofAmericaandthe AmericanBarAssociationStandingCommitteeonGlobalEnergy.Heisa SustainingFellowwiththeUnitedStatesAssociationforEnergyand Economics.
Stevehasaproventrackrecordofgrowingandleadingsomeofthemost prestigiousleadingorganizationsinindustrieslikemedicaldevice,andmany more.ThisisthevisionwithwhichhehasmadeWingoCaseoneofthemost successfulorganizationsinitsindustry
“Iamabitofa“throwback”CEO.Itismostlybecauseofmyrelationships fromtheexecutiveteamtotheback-officestaff.”
Mr.ElwellBringsexpertiseinstrategy,marketing,salesleadership,and businessdevelopment.Hebringsovertwentyyearsofseniormanagement experienceinthemedicaldeviceindustryandhasbeenapartofthree successfulexits;ApaTech(soldtoBaxter),SalientSurgical(soldto Medtronic),andGlobalMedicalConcepts(soldin2018).
E A D E R S I N S P O T L I G H T
Julio Gonzalez
Thebusinessworldisconstantly
evolving,andanewcropof successfulbusinessleaders emergeseachyear Aswemoveinto 2023,itisimportanttokeepaneyeon thosewhohaveachievedgreatsuccess intheirrespectiveindustriesandare poisedtocontinuemakingasignificant impact.Fromtechmogulsto financial innovators,theseindividualshave proventhemselvesgamechangersin theirfields,andtheirinsightsand accomplishmentsareworthfollowing closely
Oneofthestandoutleadersinthe accountingandaccountingservices industryisJulioGonzalez,founder andCEOofEngineeredTax Services,aprofessionallylicensed engineeringfirmthatprovidesbest-inclassspecialtytaxservices.With severaldecadesofexperienceinthe field,Juliohasestablishedhimselfasa leadingexpertintaxcredits, incentives,andgrantsservicesandis oftencalled,“TheMostInteresting ManinTax.”Histeamofseasoned professionals,includingtaxattorneys, engineers,scientists,andCPAshas helpedcountlessaccountingfirms acrossthecountryprovidetheirclients withvaluableresourcesandexpertise. Julio'svisionandleadershiphave propelledETStothetopofitsindustry andcementedhisplaceasoneofthe mostsuccessfulbusinessleadersto watchoutforin2023.
JuliofoundedETSwiththeaimof beingavaluableresourcetothe accountingcommunity nationwide.He noticedthatmanyaccountingfirms neededmoreresourcesandexpertiseto assistclientswithtaxcredits,grants, andincentives.Thefirm'steam,which includestaxattorneys,engineers, scientists,CPAs,andotherexperts,has
helpedestablishETSasthenation's leadingproviderofspecialtytax services,taxcredits,incentives,and grantsservices.
Juliohasbeen theCEOatETSfor overtwodecades.Hebelieveshiswhole lifehasbeendedicatedtobringingtax incentivesandtaxcreditstoallsmall businessesacrossthecountry,and alwayswillbe.
Julioworks inWashington,D.C.,with theadministration, theHouseand Senatetoadviseontaxreformandis thego-totaxexpertrepresentingmany nationalorganizationsandassociations. Heisaregularpublicspeakerona nationallevelregardingtaxreformand taxsophisticationforwealth preservation.
ETSwasestablishedin2001witha visionofprovidingaccountingfirms withtheexpertisetooffer theirsmallandmid-sizedbusinessclientsthesame taxbreaksenjoyedbygigantic corporations.ETShasofficesnationally, andisheadquarteredinWestPalm Beach,Florida.Thefirm'sslogan,“We MarrytheScienceofEngineeringwith thePrinciplesofTax&Accounting,” stressesthecombinationofengineering andtax/accountingprinciplestooffera comprehensivesolutionencompassing technicalandfinancialexpertise.
Itisthecountry'slargestspecialtytax engineeringfirmspecializingin preservingwealthandUnitedStates'job creationthroughresearchand developmentmanufacturingtaxcredits, grantstudies,energytaxincentives studies,costsegregationdepreciation studiesforbuildings,realestatestate andlocaltaxincentivestudies,and alternativetaxoptimizationstudies.
Julioobservedthatallbusinessescould benefitfromtaxstrategieslikecost segregationandR&Dtaxcredits.Still, suchbenefitswerenotaccessibleto smallerfirmsthatformedthebackbone oftheU.S.economy Asaresult,ETS beganofferingspecializedengineering taxstudiestomainstreamAmerica,a servicepreviouslyonlyavailabletothe Fortune500andpubliccompanies throughthethen-Big8national accountingfirms.
Morethan20yearslater,ETShas becometheleadingspecialtytax practiceintheUnitedStatesby deliveringwinningtaxsolutionstothe Americanmiddleclass,minority businessownersandsmallbusinesses. In2020,thefirmachievedamajor milestonebyacquiringTheGrowth Partnership,aleadingadvisorygroup totheCPAcommunitythatalso producesTheRosenbergSurvey,the benchmarksurveyofU.S.mid-sized accountingfirms.ETSalsoacquired ABLECRM,afirmthatcustomizes CustomerRelationshipManagement systemsforCPAfirmstohelpthem makethebestuseoflimitedtime.In 2021,ETSacquiredINSIDEPublic Accounting,thenation'slargest resourceinaccountingfirmpractice managementandeconomicreporting. In2022,ETSalsoinvestedinapayroll servicefirmtogiveaccountingfirms andtheirclientsaccesstoaffordable andintelligentpayrollsolutions.Inthe sameyear,ETSalsoacquiredagrant writingfirmtogiveallbusinesses accesstomuch-neededfederaland stategrants.Withtheseacquisitions, ETShasestablishedthelargest specialtytaxandconsultativefirmto theCPAcommunitynationwide.
Juliohasfacednumerousobstacles throughouthisjourneywithETS.At times,hehadtowaitforpaymentsto
arriveinthemailtomakepayroll, whichmadethejourneyparticularly challenging.Whenhestartedthe firm,taxcreditsandincentivefirms didnotexist,andheplayedakey roleincreatingtheindustrytoday Despitetheongoingstressinvolved inrunningthebusiness,hestrongly believesinhimselfandthevalueof hisfirm'sservices.
Hefacedthechallengeofbuildinga clientbaseforETS.Thisrequired extensivetraveltovisitaccounting firmsnationwidetoeducatethemon taxcreditsandincentives.
Julioalsofacedtwosignificant challengesinmaintainingand growinghisbusinessduringthe COVID-19pandemicandinthe aftermathof9/11whentravelwas restricted,andtheinternetwasstill new.Headoptedatraditional approachwhen travelwasnotan option–hepickedupthephone.He understandsthatduringtimesof uncertainty,onemustworkeven harderbecausetheoutcomeis unpredictable.Julio'sresilienceand dedicationhaveallowedhimto weathermanystorms,andhis businesscontinuestothrive.
AccordingtoJulio,nosingle definingmomenthasledtothe successofETS.Instead,itresulted fromhardwork,perseverance,and extensivetravelbyvariousmeans oftransportation.Buildingthefirm fromscratchwithonlyafew thousanddollarsinthebank requiredgreatcourage.Despitethe challenges,thefirmultimately succeeded,butittook22yearsto achievethelevelofsuccessthatit enjoystoday
ETSisaprofessionalservices organizationdedicatedtohelping
clientsachievetheirfinancialgoals. Itsfocusisonprovidinginnovative solutions,educationalresources, andawarenessthatpromotestaxsavingcreditsandincentivesto mainstreamAmerica.ETSoffersa rangeofsophisticatedtax mitigationandwealth-building strategies,includingcost segregation,R&Dtaxcredits,179D energytaxdeductions,45Lenergy taxcredits,WorkerOpportunityTax Credits(WOTC),andWireless InfrastructureTechnology(WIT) services.Asindustryexperts,the firmstaysuptodatewiththelatest regulatorychangestoensurethat clients'taxclaimshavethe maximumchanceofacceptanceby theIRSandothertaxbodies.
Initially,thefirmfocusedoncost segregation,whichallowsclientsto acceleraterealestatedepreciation.It thenexpandedtohelpbusinesses obtainenergytaxcredits,which Congressestablishedin2006to incentivizeenergy-efficient buildings.Thefirmhasalso expandedtooffertaxcreditsfor hiringandresearchand development(R&D).Inadditionto theseservices,ETSmaintainsa teamoflobbyistsinWashington, D.C.,toadvocatefortaxcreditsand incentivesthatbenefitAmerican businessesandtheeconomy With taxlawschangingmorefrequently, itcanbedifficultforaccounting firmstokeepup,makingitallthe moreimportantforthefirmtohave aseatatthetable.Juliohas emphasizedtheimportanceof engaginginongoingdiscussions aroundtaxcreditsandincentives.
Juliobelievesthattheprimary responsibilityofanentrepreneuris tobea greatemployer.Hepays
closeattentiontotheneedsofhis employees,especiallythethree generationalagegroupsthatcomprise hisworkforce,andadaptsaccordingly toensureapositiveworkplaceculture. Hetakesprideinthefactthathisfirm hasgonefromhavingnointernetor work-from-homeoptionstohavinga 99%remotestaff.
ETShasgreatpeopleonboard.The firm'spresident,JeffPawlow,COO TessHonan,andKateShockey, directorofHRandtalentacquisition, areresponsibleforcreatingapositive workenvironmentandensuring employeesatisfaction.Juliorecognizes theimportanceofsupportingand lookingaftertheemployees.He acknowledgesthathisleadershipstyle
hasevolved,andhehaslearnedto prioritizethewell-beingofhisstaff. Julioemphasizestheimportanceof work-lifebalanceandacknowledges thatlongworkhoursdonotworkfor everyone.Theteamisuniqueduetoits passionandexpertise,whichallows themtocreategreatexperiencesforthe staff.
Julioemphasizestheimportanceof helpingclientssaveontaxestokeep theirbusinessesoperational,generate morerevenueintheircommunity,and contributetothenation'sGDP.ETS hashadnumeroussuccessful experienceswithclientswhohave beenabletogrowtheirbusinesses duringtheCOVID-19pandemicdueto taxoptimization.Juliosaysevery clientisequallyimportant,andthefirm isproudtohaveplayedaroleintheir success.
ETShasbeeninvestingcontinuously tosupportitsaccountingfirmclients. Thefirmhasafamilyofcompanies calledEngineeredAdvisory,which includesTheGrowthPartnership consultancy,ABLE,acustomer relationshipmanagement(CRM) system,andINSIDEPublic Accounting,amonthlypractice managementpublication.Thefirm collectsdatafromalmost1,000 accountingfirmsannuallytoproduce twowell-regardedbenchmarking reports.
Recently,itaddedpayrollandgrantwritingservicesandanannual conferencetolinkaccountingfirmsto itscomprehensivesuiteofservices. Thefirmalwayslooksaheadandhas
createdanEngineeredAdvisoryofficeinthe metaverse.Thedecisiontoexpandits products/servicesisbasedonproviding moresupporttoaccountingfirmclientsand anticipatingtheirfutureneeds.
JuliostatesthathisfavoritebookisHowto WinFriendsandInfluencePeoplebyDale Carnegie.Hecreditsthebookforgiving himthemindsettorelatetopeople,connect withthem,andgrowhisbusinessfromzero clientstothousands.Healsoadmires DikembeMutombo,theiconicCongoleseAmericanformerprobasketballplayer. AccordingtoJulio,Mutomboisnotonly knownasoneofthebestdefendersinNBA history,buthe'salsoconsideredtheMother TeresaoftheCongo.Throughhis foundation,Mutombobuilta170-bed hospitalinthecapitalcityofKinshasa, whichhastreatedalmost500,000men, women,andchildren.
JulioandMutombobothgrewupinpoor communities,withJulio'sNorthMiami neighborhoodbeinginfestedwithgangsand drugs.Thecycleofviolenceandpoverty canpersistforgenerationsinsuch communities,andJuliobelievesthat"there's somuchlove,buttherearen'talotofjobs andresources."Hehopesthenewgrant servicesofferedbyhisfirmwillhelpblack andbrowncommunitiesgetanequalchance ofreceivingwell-deservedgrantfunding.
Juliofindsinspirationinvariousbusiness leaders,fromJ.P.MorgantoJeffBezos.He considersthequotebyformerprofessional footballplayerRayLewisthat"overnight successtakesdecades"tobethemost inspiringonehehasread.Accordingto Julio,constantvigilanceisastrategy,and hisfirmtakesaproactiveapproach.When askedhowhecopeswiththeratraceofthe businessworld,Juliorepliedthathefinds energyinthebenefitshisfirmgeneratesfor peopleacrossthecountry.
Engineered Tax Services is the country's largest specialty tax engineering firm which specializes in preserving wealth and United States' job creation through IRS engineeringbased services.
Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.
AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.
Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.
Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality
PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember
Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity
DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany
LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.
Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.
ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory
Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.
Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.
ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.
AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.
Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.
2.SymphonyHall 1.BostonTeaPartyMuseum Top5HistoricLandmarksyoucan't missonBostonTour 3.MuseumofAfricanAmerican History 2.JohnKrasinski 5.ThePaulRevereHouse 4.USSConstitutionMuseum 1.BenjaminFranklin
Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.
Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.
Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.
HereisalistofthingsthatmakeyourvisittoBostonatreat:
Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.
Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.
Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.
It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”
Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.
Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof
4.ChrisEvans 2.TheCulture 3.TheNight-Life 3.UmaThurman 5.EdgarAllanPoe ThingsthatwillmakeyourBostonTourMemorable 1.TheFood
Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.
Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.
Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour
Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.
Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.
Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.
Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.
Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.
Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.
Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.
FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike. Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!
Weseeentrepreneursand
newbusinesseseveryday. Everyonecomesinwitha zeel,enthusiasm,andvisiontochange theworld,andmaketheirmarkinthe businessworld.What'sinterestingis thatdespitethecompetitionbeing unforgivingandintense,fewmeet success.Anditisthisprocessthat createsexemplaryandlookedupon personalitiesandleaders.Andof course,companiesthatareachangein theworld,unlockingthepotentialof thefuture!
Intoday'sera,asinnovationand productionareintopgear,whois worriedaboutthecarbonfootprintwe arecreating?
IncomesJonathanGrammer,CEO ofLand,U.S.CarbonCapture.U.S. CarbonCaptureisaproject developmentcompanyfocusedon securingindustrialcarbondioxidefor captureandundergroundstorage.
U.S.CarbonCaptureworkswith industrialfacilitiesincapturingtheir carbondioxideemissionsand transportingthemforsequestration underground.Thefuturesecurityof America'senergyinfrastructureis dependentuponitsabilitytocontrol netcarbondioxideemissions.Fossil fuelsarecurrentlythefoundationof theglobaleconomyandrenewable energyisthecleanandeffectivepath towardthefuture.
U.S.CarbonCapturestrivestomakea practicalenergytransitionpossibleby helpingAmerica'sexistingenergy infrastructureapproachCarbon Neutralityinthenearterm.Recent U.S.Governmentincentivescanbe utilizedbyGHGemittersand EnhancedOilRecovery(EOR)
Operatorstoimproveprofitability, improveESGscore,andgainfavor withregulators.
HowdoesU.S.CarbonCapturehelp controlCO2emissions?
U.S.CarbonCaptureprovidesallinclusiveconsultationforGHG emissionhandlingtomaximizeprofits andminimizecostsfortheirclients, whoareGHGemittersandend-users ofGHGs.Theyleveragesynergies betweentheirclientsandend-usersand accessallavailablegovernment incentivestothebenefitoftheirclients.
Theirconsultingservicesincludeupfrontalternativedesignscenarioswith defensibleeconomicforecaststhataid
theirclientsinselectingtheirbest-fit scenario.Theirdesignsandeconomic forecastsarecreatedbytargeted seasonedprofessionalsinthe disciplinesofLandandLegal,Finance, FacilitiesEngineering,Productionand ReservoirEngineering,Geologyand Geophysics,andGovernmentContract Procurement.Thebuild-outand implementationphasesoftheirprojects aredirectedbytheirteamin coordinationwiththeirclient'sneeds anddirection.
SolutionsofferedbyU.S.Carbon Captureandwhatsetsthemapart?
Carboncaptureandsequestrationare oneofthemorecommonly-discussed andgrowingindustriesinthecountry atthemoment.Climatechangeandthe needtoeffectivelyreduceand/or eliminatecarbondioxideemissions fromtheatmospherehasquickly becomeatoppriorityofmany Americanindustries.
Whilethereisanenormousdiscussion abouttheneed,therearefewwiththe experienceandtechnicalexpertiseto accomplishthisverydauntingtask. Thosetechnicalabilitiesarewhat separatesU.S.CarbonCapturefrom thecompetitioninthecarboncapture space.
AtU.S.CarbonCapture,their significantadvantageisintheir strategytofindtheverybest professionalsforspecificroles.They haveexperiencedprofessionalsthat understandthatitisanuancedtaskto securelandleasesandcontracts,build pipelinesandinfrastructure,model economics,assesssubsurfacereservoir properties,andunderstandbothsurface andsubsurfacefluidproperties.They haveinvestedalotoftimetofindthe rightprofessionalsforspecificroles.
Theirexpertteamofhand-picked
“Whether you think you can or whether you think you can't, you're probably right.”
- Henry Ford
personnelcombinedwiththeirclass-leadingsolution offeringsisoneofthemanyreasonswhichsetsthemapart andmakesthemoneofthebestinthefield.Theycancarve solutionsoutofcomplexproblemsandcreatebest-suited precisesolutionsiswhatmakesthemoneoftheleading carboncapturecompanies,alwaysaheadofthecompetition inthemarket!
Flag-BeareratU.S.CarbonCapture
U.S.CarbonCaptureistrulyaclass-apartcompany.Beit theirserviceofferings,theirvision,mission,andtheir exceptionalteam.Butwhatholdsthecompany,anditsteam togetherandtakestheirserviceoffering(s)intothefutureis aleader,whoisexceptional,visionary,andagreatmentor.
Theteamfeelsproudtohaveapersonatthetopcommand,
whocaresforthem,motivatesthem,andisalwaystherefor themwhentheyneedhim.Heisnotonlyagreatleaderbut alsoapersonality
JonathanGrammeristheCEOatU.S.CarbonCapture.
Jonathanhasbeeninenergybothasadeveloperand attorneyfortwentyyears.Hiscareerspansovertwenty yearsinbothRenewableEnergyDevelopment,Oil&Gas Development,andasanAttorney
Hislandacquisitionandconsultingcompanyhasadvisedon over$1billionworthofdevelopmentprojectsand acquisitionsinoilandgas,solar,andwind.Hehas representedenergycompaniesasanattorneyinTexas, Oklahoma,NewMexico,andColoradoaswellasbeforethe U.S.SupremeCourt,OklahomaSupremeCourt,U.S.
“Everything can be taught except work ethic and the ability to solve problems on your own. In the day and age of climate change, the arena seems to be occupied with many intent on identifying the problems and who or what is to blame. We are in the problemsolving business, we think in terms of forwarding movement to solve a problem and look for others who feel the same.”
- Jonathan Grammer, CEO, U.S. Carbon Capture
DistrictCourtsforNorthernDistrictof Texas,Colorado,Nebraska,Western DistrictofOklahoma,EasternDistrict ofArkansas,WesternDistrictof Arkansas,andtheU.S.Courtof Appealsforthe5th,6th,8th,9th,and 10thcircuits.
HehasservedontheBoardofCEOs fortheTexasAllianceofEnergy ProducersandtheFederalBar Association'sEnergyandNatural ResourcesDivision.Jonathanhasalso servedontheLand&Royalty CommitteefortheIndependent PetroleumAssociationofAmericaand theAmericanBarAssociationStanding CommitteeonGlobalEnergy.Heisa SustainingFellowwiththeUnited StatesAssociationforEnergyand Economics.
Jonathanisalsoaregularcontributing authortoTexasCEOMagazineand hasbeenfeaturedinOilmanMagazine, AustinMonthly,ThePipeline,The
HoustonBusinessJournal,andSolar PowerWorldMagazine.Heisalso listedamong2021'sTop100Peoplein Energy
KeyachievementsofJonathan's entrepreneurialjourney?
Jonathanfeelsthathispersonal achievementshavecontributedtohis professionalsuccess.Andoneofthe mostimportantpersonalachievements thathaveproducedthegreatestdegree ofsuccessisbeingcomfortable acknowledginghisweaknesses.
WhatdoesJonathanfeelarethe responsibilitiesofanentrepreneur?
Theresponsibilitiesofany entrepreneurareenormous.Whether thecompanyislargeorsmall,itmakes littledifference.Youhavetohavetobe successfulandatthesametime welcomeinevitablefailureatsome point.Maintainingaclearvision,your
vision,ischallenginginaworldof constantattrition,butitisvitalto succeedinginanyself-generated business.
TeamofU.S.CarbonCaptureand whatmakesthemunique?
TheteamofU.S.CarbonCapture comprisesexpertindividuals,who bringtheimmenseexperiencetogether, strivingtocreateamarkinthewhole industry Theyarededicatedto breakingconventions,achieving milestones,settingbenchmarks,and goingatitalloveragain!
Jonathan'sviewsonconstant vigilanceasaneedorastrategy?
It'seithercomingfrominfrontorback butusuallyabouttohityoufromeither sidewhenyouleastexpectit.Ifyour mindisn'tconstantlyrunningabout howtoanticipatethenextshiftinyour business,it'sprobablyalready
happenedandyou'regoingto bethelasttoknow.
HowdoesJonathandeal withthecompetitioninthe market?
Icheckmyemailandturnon mycellphonetwiceadayfor fifteenminutes.
That'sit.Noexceptions.Asa result,Ifindmyselfforcedto delegate.
“Businesses are started by understanding your strengths, however, they are sustained over time by being able to correctly identify and address your weaknesses”, Jonathan adds.
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin 2018.However,Adidas'brand worthfellbymorethantwobillion dollarsin2021,thusitremainsto beseenhowthefirmdoesinthe nextyears.
Ad Campaigns that proved “Impossible is Nothing”!
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
Ÿ The'AllInOrNothing' Campaign
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
Ÿ AllAdidas
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
4.FILA
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
5.UnderArmour
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
1.Nike 2.Pumaitsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
1.Adidasattemptedtolaunchthe ShackleShoe.duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Ÿ TheAdidasYeezycollaboration
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier. AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
In2021,51.8%ofUKentrepreneurs fearedfailure,withpercentagesin otherleadingeconomiccountriesbeing similar.
Wouldyouliketohaveabusinessbut areafraid?Ordoyoufeellikeyou havetodoitallandarescaredthatit willbeoverwhelming?Whenyoustart abusiness,youareresponsiblefor humanresources,marketing, production,andsales.Thephonecalls keepcoming,andsododuedates.
It’snormalandevenhealthytohave fearsasabusinessowner.Still,you canovercomethemwithstrategies
learnedfromothersuccessful entrepreneurswhowereterrifiedinitially. Herearesomecommonentrepreneur FearToOvercomeasAspiring Entrepreneurandadvicethatmighthelp youkick-startyourstart-up.
1.Fearofputtingyourselfoutthere
Manyentrepreneursarescaredofwhat mighthappen—ifit’sgoingtoturnout rightorifthey’lllosemorethanthey’ll gain.Onecommonfearisthatof exposingyourselfanddiscoveringothers don’tthinkyourideaisasgoodasyou thinkitis.
It’scrucialtorememberthat entrepreneurship,justlikeitinvolves reward,impliesrisk,too.Before presentingyouridea,ensureyou’re wellinformedandresearched.Ifthe fearpersists,takesmallerstepstoget usedtoitandattendsomestart-up networkingeventstogaincourageor industrytradeshows.
Shynesscanbeanotherfactorof stress.Rememberthatfailureis fantasticbecauseitshowsyou’vehad thegutstotrysomethingmore significant.Manysuccessful entrepreneurshavefaileduntil they’vesucceeded,butthey’ve learnedalotwhentheyfailed, comingupwithevenmorerewarding
projectsthanunsuccessfulones.
TakeFord’sexample:thecompany’stwo carcompaniesfailed,leavingHenry Fordbroke.Butthatdidn’tstophim fromfoundingFordMotorCompanyand perfectingautomobileassemblyline manufacturing.Hebecameamongthe mostfamousmenintheworld.Aneditor firedDisneybecausehehad“nooriginal ideas”andlackedimagination,andlook wherethecorporationisnow
Deadlinepressureiscommoninevery industry,asaretheemotionsassociated withashortageoftime.Butthereare waystominimizetheanxietyandstress ofapproachingduedatesthatwill prepareyoutomeetthem.
Agoodtipwouldbetoreverseengineer yourtimeframetomanageyour expectationsofyourselfandothers.Start fromtheendofthetaskandvisualize howmuchitwilltaketoknowhow muchtimeyou’llneed.
Additionally,sometoolshelpyougather dataeffectivelytoknowwhattask requiresimmediateaction.Intheeraof instantgratification,clientsand employerswantthingsdoneASAP,but you’renotarobot.However,youcan takeadvantageoftechadvancesto managetasksbetter.
Expensetracking,clientbilling,timeoff bookings,documentsigning,andsimilar tasksarefarfrombeingthemost excitingpartsofowningabusiness,but youcanuseagreatonlinesystemfor them.You’lltrackyourprofitabilityto seewhereyourfirmisgoingandrecord data,whetheryou’reaproject-based, service,manufacturer,orrecruitment agency
3.
It’sinhumannaturetofearchange becausethehumanbrainishardwiredto
resistit.Modificationcanbe frighteningtomostindividuals,evenin non-businesscircumstances.Itcanbe perceivedasadangertoone’scurrent stateofaffairs,andyouareno exceptionasanaspiringbusiness owner.Butanxietyaboutthefuturedue toyourfearofchangemayleadtoa restrictedmentality.
Changeisunavoidable,andto overcomeyourpanic,youmust evaluatethesituationathandand decidewhetherthenextstepisworth therisk.Makingeducateddecisions canhelpyouwelcomeprogressand innovationandacceptandnormalize thefearofchange.Andwhateveryou do,youmustovercomeyourfearof failure.Thisiseverywhere,butthe irrationalbeliefthatmakesyouavoid risksbecauseyou’reafraidofthe outcomeisn’tahealthymindset.
Whileit’snormaltohavedoubtsand fearsatthebeginningofanewproject, manyofthemcanbeunfoundedand manyFearToOvercomeasAspiring Entrepreneur.
Everyentrepreneurhastofacetheir fearoftheunknownatonepointor another Youcan’tknowwhatyou’re doingallthetime,andthat’sfine; nobodywasbornaCEO.Whileitcan befrighteningtoberesponsibleforthe resultevenifyou’veneverdoneit beforeortakenonanewproject, rememberthatthebestbusinessowners knowtheycanfindsolutionstoevery problem.Youcanacquireit,too, throughcourses,determination, experience,and,lastbutnotleast,by learningfromothers(CEOs,financial experts,employees,andcustomers).
Tosucceed,youhavetorisetothe challengeandfacethefearofnot knowingwhatyou’redoing.“Andhow willIlearneverythingIneed?”you
mayask.Startingwithsimilarsmall projectsyoucanlearnfromand proceedingwithbiggeronesasyougo alongisagoodstart.
5.Fearofresponsibility
Youmayberesponsibleforyourown livelihoodasabusinessowner,which isfrighteningenough.Butyoumay alsobeaccountableforsupportinga familyand,asyourcompanyexpands, foryouremployees’livelihoods.That canbealottotake,butyoucanhandle itwithgooddecision-makingand carefulplanning.
Setshort-termgoalsforrevenueand avoidthe“get-rich-quick”mentality. Youmightthinkyourideawillboom, butyoumustalsoconsiderthe opposite.Youhavetobeabletomake adjustmentsonyourtrackand understandwhatyouneedtobringin tohireanewemployee,takinginto considerationbenefitsandothercosts.
Whenyoufundyournewventure,you mayrealizethatcostsexceedyour budget.Determiningwherethefine lineisbetweenspendinggoodmoney onbaddecisionsandinvestingmoreto getoverahumpistricky
Beforeyouconsiderborrowingmoney foryourfirm,askyourself:“DoIneed fundstoexpandmyalready-profitable firm,ordoIwantthemtoputbehinda serviceorproductthat’sstill unproven?”
Ifyoufeellikebeingasuccessful businessownersuitsyou,thesefears shouldn’tstopyouandFearTo OvercomeasAspiringEntrepreneur. Butifovercomingthemfeels impossible,maybethere’ssomething elseyou’dbebetteratthan entrepreneurship.
4.Fearoftheunknown 6.Fearofdebt
