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Diversityandinclusionhavebecomeincreasinglyimportantinthemodernbusinesslandscape.The businessworldisbecomingmorediverse,withcompaniesoperatinginanincreasinglyglobalized environment.Thishasresultedinamorediverseworkforce,withemployeesfromdifferentcultures, backgrounds,andexperiences.
Diversityandinclusionareimportantforseveralreasons.Firstly,ithelpstocreateamoreinnovativeand creativeworkforce.Adiverseworkforcebringsarangeofperspectivesandexperiences,whichcanleadtonew ideasandapproachestoproblem-solving.Thiscangivebusinessesacompetitiveadvantage,astheycanbetter understandandservetheirdiversecustomerbase.
Secondly,diversityandinclusionarecriticalforemployeeengagementandretention.Whenemployeesfeel valuedandincluded,theyaremorelikelytobeengagedandcommittedtotheirwork.Thiscanleadtohigher jobsatisfaction,increasedproductivity,andlowerturnoverrates.
Furthermore,diversityandinclusionareessentialforbuildingapositivebrandreputation.Consumerstoday expectcompaniestobesociallyresponsibleandethicalintheirbusinesspractices.Bypromotingdiversityand inclusion,businessescandemonstratetheircommitmenttosocialresponsibility,andattractcustomerswho sharetheirvalues.
Finally,diversityandinclusionarealsocriticalforlegalandregulatorycompliance.Manycountrieshavelaws andregulationsinplacetopreventdiscriminationintheworkplacebasedonrace,gender,religion,orother factors.Businessesthatfailtocomplywiththeseregulationscanfacelegalandfinancialconsequences.
Inconclusion,diversityandinclusionarecrucialinthemodernbusinesslandscape.Theycanhelpbusinessesto bemoreinnovativeandcreative,increaseemployeeengagementandretention,buildapositivebrandreputation, andensurelegalandregulatorycompliance.Bypromotingdiversityandinclusion,businessescanposition themselvesforsuccessintheincreasinglydiverseandglobalizedbusinessenvironment.
FeaturingforTheEnterpriseWorld’sthisissuearethestoriesofsuchcompanies.
Forthecoverreadabout-
MSMGlobalConsultingisawoman-ownedsmallbusinessfoundedin2014inWashington,DC.Itoffersa uniqueapproachtoorganizationalculturechangebyempoweringorganizationstoachievegreatersuccess throughembracingequity,diversity,andinclusivity.MSMGlobal’ssuiteofservicesprovidesaholistic approachtoorganizationaldevelopment,teamcapacitybuilding,andleadershipdevelopment.
MSMGlobalusesacustomized,systems-basedapproachtofocusonthespecificchallengeseachclientfaces. Byfirstassessingthecurrentorganizationalandenvironmentallandscape,thenbuildingastrategywith performanceindicators,MSMGlobaldevelopssolutionsaimedatthe“gap”betweenthecurrentrealityandthe desiredfuture.
Apowerhouseofperformance,MariaMorukianistheCEOofMSMGlobal.Shehaschanneledher entrepreneurshipdreamintoafull-fledgedsuccessfuljourney.Hercorestrengthofnavigatingdifficultconcepts inanhonestandcompassionatewayandintegratingDEIprincipleshastrulyhelpedhermarkheridentityinthe consultingindustry
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Forthecoverreadabout-
MSMGlobalConsultingisawoman-ownedsmallbusiness foundedin2014inWashington,DC.Itoffersauniqueapproachto organizationalculturechangebyempoweringorganizationsto achievegreatersuccessthroughembracingequity,diversity,and inclusivity.MSMGlobal’ssuiteofservicesprovidesaholistic approachtoorganizationaldevelopment,teamcapacitybuilding,and leadershipdevelopment.
MSMGlobalusesacustomized,systems-basedapproachtofocuson thespecificchallengeseachclientfaces.Byfirstassessingthe currentorganizationalandenvironmentallandscape,thenbuildinga strategywithperformanceindicators,MSMGlobaldevelops solutionsaimedatthe“gap”betweenthecurrentrealityandthe desiredfuture.
Apowerhouseofperformance,MariaMorukianistheCEOofMSM Global.Shehaschanneledherentrepreneurshipdreamintoafullfledgedsuccessfuljourney.Hercorestrengthofnavigatingdifficult conceptsinanhonestandcompassionatewayandintegratingDEI principleshastrulyhelpedhermarkheridentityintheconsulting industry
L E A D E R S I N S P O T L I G H T
MSMGlobalConsultingisawomanownedsmallbusinessfoundedin2014 inWashington,DC.Itoffersaunique approachtoorganizationalculture changebyempoweringorganizations toachievegreatersuccessthrough embracingequity,diversity,and inclusivity.MSMGlobal'ssuiteof servicesprovidesaholisticapproachto organizationaldevelopment,team capacitybuilding,andleadership development.
MSMGlobalusesacustomized, systems-basedapproachtofocuson thespecificchallengeseachclient faces.Byfirstassessingthecurrent organizationalandenvironmental landscape,thenbuildingastrategy withperformanceindicators,MSM Globaldevelopssolutionsaimedatthe “gap”betweenthecurrentrealityand thedesiredfuture.
Apowerhouseofperformance,Maria Morukian CEOofMSM isthe Global.Shehaschanneledher entrepreneurshipdreamintoafullfledgedsuccessfuljourney.Hercore strengthofnavigatingdifficult conceptsinanhonestand compassionatewayandintegrating DEIprincipleshastrulyhelpedher markheridentityintheconsulting industry.
Whenshefirstlaunchedthecompany, Mariawasstillworkingfull-timefor anotheremployer.Shehadspenther
entirecareerinorganizations,some quitelargeandhierarchical.
MWhenMariadecidedtofullyinvesther timeandenergyinMSMGlobal,she leftastablepaycheckandapretty advancedmanagementposition.Itwas challengingforherinthefirstyearof runningherbusinesstoletgoofthat identityofbeinganemployee.Shehad alwaysbeenpartofateamandthis wasthefirsttimeshewasfullyonher ownandresponsibleonlyforherself.
Shestruggledtoshiftfromanswering tootherleaderstoowningheridentity asabusinessownerandthoughtleader Asthecompanyhasevolvedand grown,it'sbeenanongoingjourneyfor Mariatocontinuouslyredefineher role.Sheaimstoservethemissionand alsobringinpeoplewithskillsand expertisethatwillbevaluablein achievingtheorganization'smission andvision.
Since2016,thecompanyhasseen exponentialbusinessgrowth,steadily doublingitsrevenueeveryyear.The company'snumberofclientshas increasedfromaboutahalfdozenin 2016toanaverageof20midtolargescaleclientprojectsperyear
MSMGlobal'steamhasquadrupledin sizeandadditionally,itnowhasa cadreofovertwentyindependent consultantswhoregularlypartnerwith usonspecificprojects.
UndoubtedlytheSpringof2020 triggeredaleapforwardinMSM Global'sgrowth.Thecombinationof theCovidpandemicandtheviolent andvisiblekillingsofGeorgeFloyd andmanyotherspushedDEIintothe forefrontofthecollective consciousness.ThedemandforDEI practitionersfaroutweighedthe
supply,especiallyintermsof organizationsthatbroughtyearsof experienceandwell-testedapproaches. Itwasanintensetime,asMariaand hercolleaguestriedtorespondtoallof therequestsforhelpandmaintainthe integrityoftheirapproach.
MSMGlobal'sSuccessisaMeasure ofStayingTruetoitsMissionand Vision
Asaleader,Mariafirmlybelievesin livinginalignmentwiththe organization's missionandvalues. MSMGlobal'steamissincereinits desiretohelpclientsenactlong-term change.Andthecompany hasthe collectiveknowledgeandexpertiseto dojustthat.Itismethodicalinits approach,takingtimetobuilda relationshipwithclients,and particularlytoexploreallofthediverse perspectivesandexperiencesofthe workforceandcommunitiestheclient serves.
MSMGlobal bringsanadaptive mindsettoitswork,recognizingthe importanceofseekingtherootcauses ofclientchallengesratherthan addressingsuperficialsymptoms.It believesindiggingdeepdownto analyzeandprovidesolutionsrather thanofferingminimalsupportbasedon surface-levelinformation.
MSMGlobalhelpsfosterholistic organizationalculturechangefora diverse,equitable,andinclusive workplace.Itsservicesinclude organizationalclimateassessments, training,facilitation,coaching,and strategicconsulting.WhatsetsMSM Globalapartisthatitbringsan integrativeapproach,helpingitsclients weaveprinciplesofdiversity,equity, andinclusionintoallaspectsof organizationallife-fromrecruitment andhiringtoleadershipdevelopment topoliciesandpracticestoproducts andservices.
Additionally,itbringsanattitudeof curiositysointhefaceofmoreabrupt change,thecompanycanaskitself whatitcandothatwouldprovide peoplewiththemostvalue,ratherthan gettingcaughtinwhatisnotpossible. Forexample,whentheCovid pandemicforcedtrainersand consultantsintotheirhomesandoutof theclassroom,Mariaandherteam immediatelybegantoexperimentwith waystomaketheirvirtualtraining interactive,psychologicallysafe spaces.Itwasabletocreatepowerful learningenvironmentsbylookingfor allthewaystoreplicatewhatmakesan effectivein-personDEIlearning experienceinthevirtualclassroom.
ANewPower-packedInitiative
MSMGlobaliscurrentlyworkingon launchingEmber Thisuniquelearning programoffersafullsuiteofskillsfor aspiringDEItrainersandpractitioners aswellasasupportingcommunityfor DEIprofessionalsatallstagesoftheir journey
BeingaDEIpractitionerisdeeply rewardingbutcantakeahugetollon individualscommittedtolongterm change.DEIprofessionalsareoften isolated,under-resourced,and undervaluedintheirorganizations. Furthermore,manyofthemfind themselvesfacilitatingemotional, volatileconversations,holdingspace forpeopletoexposeandexploretheir traumas,andrespondtoorcorrect harmfulbehaviors.
Mariaadds, "We exhaust ourselves mentally, physically, emotionally, and spiritually. For aspiring practitioners, there are very few high-quality programs for learning how to navigate these and the many other minefields we face in doing DEI work.
The vision for Ember is to go beyond a mere train-the-trainer experience. We want to ignite and sustain a community of individuals who have the skills and commitment to facilitate deep
connections, foster healing, and enact change."
Let'sDiveintoMaria'sProfessional Journey
Maria'seducationalandprofessional backgroundshavealwaysbeen centeredaroundthreecoretheoretical areas-organizationalbehaviorand development,intercultural communication,andsocialjustice.
Herdeepinterestandpassionliein supportinghumanconnectionsatthe interpersonalandinstitutionallevels. ShemajoredinOrganizationalStudies andSpanishattheUniversityof MichiganandearnedherMaster'sin InternationalCommunicationat AmericanUniversity.
Shestartedhercareerinthenonprofit sector,providingDEIandintercultural trainingtononprofitorganizations, educationalinstitutions,and healthcare.ShethenmovedtotheU.S. DepartmentofStateandworkedasa leadershipdevelopmentspecialistat theForeignServiceInstitute,where sheprovidedtrainingandcoachingto leadersatalllevelstoenhancetheir abilitytoworkmoreeffectivelyin domesticandinternationalsettings. Shethenledtheleadershipand managementpracticeforatraining companycalledManagement Concepts,providingclientsolutions anddesigningnewcontentonDEI.
AndthenshelaunchedMSMGlobal. Mariahasalsoserved onthefaculty ofAmericanUniversity'sSchoolof InternationalServiceforalmosta decade,wheresheleadsgraduate coursesonintercultural communication,DEI,and organizationalculturechange.
SharingtheKeyAchievementsofher entrepreneurialjourney,shestates, "The biggest honor is having people trust me and my team to support them in courageous culture change. This work requires leaders to become
vulnerable in a way many of them have never done before, to embrace uncertainty and prolonged discomfort. Knowing that our approach actually leads to deep and lasting change for individuals, teams, and organizations makes all the hard work worth it.”
MariadefinesherTakeonbeingan "Entrepreneur"
Entrepreneursareinnovatorsattheir core.However,thatdoesn'tmeanthat theyareresponsibleforcomingup withnewideasorimplementingthose ideasallontheirown.Maria'sbeliefis thattheroleoftheentrepreneuristo bringforthavisionforabetterfuture, thentobringtogetherthepeoplewho canmakethatvisionareality,and cultivatetheenvironmentforthemto thriveinprogressingtowardthat vision.
Empoweringotherstodrivethevision doesnotalwayscomeeasily Although anaturalcollaborator,Mariaalsooften fallsintothetrapoffeelingresponsible fordoingalltheworkherself.Shehas learnedtheartofdelegating,whichhas unleashedhercolleaguesand collaboratorstobringinnovative solutionsandapproachesthathave beeninvaluabletothecompanyandits clients.
ADreamTeamwithaCollaborative andCompassionateWorkCulture
Maria'sfirstpriorityisherteam.They arethereasonforMSMGlobal's success.FromDayonewhenanew teammemberjoinsMSMGlobal,the teamsetscollectivegoalsandnorms forhowtheywillworktogetherand communicate.Allmembersoftheteam areactivelyinvolvedinannual strategicplanningandidentifying measurableoutcomestheyfeelare challengingbutattainable.
SincetheMSMGlobalteamallwork remotelyandlivearoundthecountry, buildingteamtimeiscrucial.Theteam meetseveryMondayfor30minutesof
Our vision is to see organizations and societies around the globe honoring the unique perspectives and needs of every individual they employ and serve.
Our mission is to collaborate with organizations and communities around the world to drive human-centered culture change and develop transformational strategies that embrace equity, diversity and inclusion.
coffeeandchatting.Nowork conversations.Mariaalsoholds weekly1:1meetingswitheachstaff membertotalkaboutwhattheyhave ontheiragenda,whatsupportor guidancetheyneed,andanythingelse thatisontheirmind.Mostimportantly, theteammembers regularlycheckin withoneanother,especiallyifone teammemberishavingatoughtime. Mariabelievesitiscrucialto make timetolaughandletoffsteam,tovent whenneeded,andtoprovide moral support.
Mariaconcludes, "We also are not shy about giving and receiving feedback, and invite it as a way to make us all stronger."
ServingandSafeguardingan ExcellentInitiative
MSMConsultinghasbeenworking withtheAssociationforAnimal WelfareAdvancementsince2020and hasseenimmenseprogress.What makesAAWAuniqueisits commitmentnotonlytoDEIasan organizationbutitsdesiretotransform theanimalwelfareprofessionto embraceDEIandantiracism.
MSMGlobal hasbeenembeddedwith theAssociationfortwoyears, conductingassessments,engagingin strategicgoalsetting,andproviding numerouslearningopportunitiesfor leadersacrossanimalwelfare.The levelofinterestandinvolvementin DEIconversationshasskyrocketed, andithasheardfromanimalwelfare organizationleadershowvaluablethe trainingandinitiativeshavebeenas theytrytoenactDEIeffortsintheir communities.
AnOverviewofMaria'sInterests: FavoriteBook,Sourceof Inspiration,Quote,aViewon Vigilance,andRunningtheRatRace
Ÿ Maria'sfavoritebookthesedays isTheWarforKindnessbyJamil Zaki.Zakiisaprofessorof
psychologyandaneuroscientistat StanfordUniversitywhostudies theconceptofempathy.Hisbook combinesresearchanddatawith powerfulstoriesofhowpeoplecan leverageempathytobuildhuman connectionswheretheynever thoughtitwaspossible.
Ÿ Maria'ssourceofinspirationis herfather,ValMorukian. -He wasarefugeewhocametothis countryasayoungman.Hehadto takecareofhissinglemotherand twosisters.Hedidn'tspeakthe languageorknowtheculture.Yet heperseveredandwentontoearn aMaster'sdegreeandbecomean educator.Hewassmartenough anddrivenenoughtobecomea universityprofessor,buthechose toteachhistoryinaninner-city highschoolinDetroit.Heshowed somuchloveandcompassionfor hisstudents,buthealso challengedthemintheirlearning. Hewasdeeplycuriousandanavid reader.Healwayssoughttomake othersfeelseenandvalued.Maria learnedtobeendlesslycuriousand compassionateandembrace lifelonglearning.
Ÿ Maria'sisinspiredbythestory ofIndraNooyi,formerCEOof PepsiCo.Sheledthecompanyin newdirectionsandalsomade environmentalconcernsand sustainabilityamajorfocus.Maria admireshowNooyi tooka people-centeredapproachtoher leadershipandworkedtocreatea culturewhereemployeesfelt valued.Shewroteletterstothe parentsofherleadershipteamand visitedtheirhomestocreatea personalconnectionwiththem. Hercombinationofbusiness savvyandwarmth,alongwitha willingnesstojumpaheadofthe packwhenitcameto environmentalismmakesheran exemplaryandinnovativeleader inMaria'sview.
Ÿ InMaryOliver'spoemA SummerDay,onelinethat alwayslightsMariaupis, “tell me what will you do with your one wild and precious life?” It'sa reminderthatweareonthisearth forashorttimeanditgoesfastso makethemostofit!Itinspires Mariatolivewithcourage, compassion,andjoy,andto(try) nottosweatthesmallstuff.
Ÿ Constantvigilance-aneedora strategy?Mariathinksitdepends onwhatonechoosestobe vigilant about!Shebelievesvigilanceisa strategymorethananeed.In Maria'sopinion,there aretimes whenvigilancemaywane, especiallyifwe'rebeingpulledto focusonfamilyorcommunity needs.Maria hasfoundthatwhen shebecomesoverlyvigilantor hyper-focusedonagoalor outcome,orahypotheticalsituation thatmayhaveaverylow probabilityofactuallyoccurring, thatvigilanceturnstoanxietyand stress,whichdepletesher.She believesinahealthydoseof vigilancebalancedbyopportunities tospaceoutforabit.
Ÿ It'saratraceoutthereand Mariacopeswithitbystaying fullyfocusedonhercorevalues andpurpose.Shetriestotrusther intuitionandlistentothatsmall voiceinherheadthatoften providesgentleguidancewhenshe isheadinginthewrongdirectionor worryingaboutsomething incongruouswithhervalues.She alsosurroundsherselfwithpeople sheadmires,whoarekind,deeply intelligent,andoptimistic.
Ÿ
Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.
AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.
Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.
Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality
PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember
Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity
DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany
Top5HistoricLandmarksyoucan't missonBostonTour
1.BostonTeaPartyMuseum
ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory
Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.
2.SymphonyHall
Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.
3.MuseumofAfricanAmerican History
AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.
4.USSConstitutionMuseum
LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.
5.ThePaulRevereHouse
Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.
ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.
Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.
1.BenjaminFranklin 2.JohnKrasinski
Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.
Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.
Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.
3ThingsthatwillmakeyourBostonTourMemorable
HereisalistofthingsthatmakeyourvisittoBostonatreat:
Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.
Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.
Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.
It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”
Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.
Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof
4.ChrisEvans 5.EdgarAllanPoe 2.TheCulture 1.TheFood 3.UmaThurman 3.TheNight-Life
Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.
Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.
Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour
Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.
Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.
Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.
Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.
WhenshouldyouplanaBoston Tour?
Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.
Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.
Rich,
Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.
FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike. Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!
Automatedreportingisawayto
savetimeandresourcesby accuratelyhandling documents.Itskeyfeatureisthe capabilitytogenerateseveralreports efficiently.Inmostcases,itonlytakes ashorttime,unlikemanualreportsthat requirelengthyprocessing.Sinceitcan produceasmanyreportsasneeded,it leavesyourworkforcewithmoretime andenergytofocusoncoreoperations.
Ifautomatedreportingisn’tpartof yourdailyoperations,itmaybetimeto checkitout.Youandyourteams shouldinvestinlearninghow documentworkflowsoftwareworks.
Automationhasbroughtalotof positivechange,allowingboth producersandcustomerstoenjoygreat resultsinnearlyeverytransaction.To getthesameforyourownenterprise,
Herearethethingsautomated reportingcando:
Manuallycompilingreportstakesalot oftime.Mostpeoplecan’tkeepupa routineofassessingeveryplatform, addingdatatospreadsheets,and tacklingformulasaccuratelyforlong.
Automationisworthconsideringwhen yourdailyoperationsinvolverepetitive processes,suchasweeklyormonthly reporting.Ifyourworkforceis burdenedwithtedioustasks,suchas downloadingdataordistributionto variousdepartments,thisstepallows themtodirecttheireffortstomore productiveactivities.
Thelesstimeyourworkforcespends handlingrepetitivedata-relatedtasks, themorestreamlinedyourworkflows become.
Inanybusiness,dataaccuracyis crucial,especiallywhenreportingis oneofthekeyroutinetasks.Accurate
dataandanalyticsareimportantsince youbaseyourdecisionsonthem.
Withautomatedreporting,you significantlyreducemarginsoferror, particularlywhencomputingor presentingdata.
Automatedreportsarealsoavailablein variousformats,suchastables,graphs, orevendashboards,dependingonthe specificneedsofyourbusiness.Some canbeexportedtootherprograms. Thisletsreadilyshowcasedatatoyour workforceinastreamlinedmannerto ensureclarity Atthesametime,it ensuresthedecision-makingprocess flowssmoothlywithoutconcernabout whetherthefiguresordatayou’re handlinghaveinconsistencies.
Ifyouwanttoadheretocompany compliancerequirementsregarding reportingprocesseswithoutany
trouble,theaccuracyofautomated reportingisagreathelp.Most automationprogramshavefeaturesthat reducecostlymistakes,lettingyou steerclearofanyheadachesdownthe road.
Dependingonwhicheveryouuse,you canaccesssettingsthatletyoudirectly configurereportsforcompliance.See ifthesefeaturesareavailableinthe softwareyou’rethinkingofgetting.
Tomaximizeaccuracy,it’sbesttogo foranautomatedreportingtoolwithan alertfeature.Nowadays,mostare equippedwithanalertfeaturethat informsyouofanydiscrepanciesinthe dataorprocessesthemselves.
Dependingonhowfrequentlyyou monitoryourdailyoperations,you mayfailtonoticeabruptchangesin activity.Utilizingautomatedreporting softwareensuresyoucatchthese beforetheybecomeseriousproblems.
Onceyoudecidetoautomateyour reportingwithsoftware,you’llhaveto thinkaboutcosts.Fortunately,the amountyousaveandearnthanksto yourenhancedproductivitymakesup fortheupfrontinvestment.
Automatedreportingeliminatesthe needtorelyonanyindividualorteam toprovidethereports.Youhaveaccess todatawheneverneeded.Thismeans yougetmoretransparencyonalllevels ofyourorganization.Consequently, youcandomoredecision-making basedoncalculateddataratherthan unclearprojections.
Ifyou’rewonderinghowautomated reportscanhelpyourbusinesssave money,itcanhappenintwoways. Agoodleveloftransparencyand straightforwardreportingalsoensures thatinvestorsandlenderscontinue favoringyourbusiness,providing manyopportunities.
First,automatedreportinghelpsfreeup employeeschedules.Thismeansthe monthlysalarywillnotgotowasteon longhoursspentontediouspaperwork.
Second,itprovidesyouwithmore informationonhowtogrowthe profitabilityofyourcampaigns.Infact, manyreportingtoolscangenerate valuablevisualizationsofthekey performanceindicators(KPIs)your businessuses.Basically,itstreamlines theprocessestorevealsignificant trends.Theinsightsyougaincan greatlyhelpimproveyourreturnon investmentinnotime.
Automatedreportingoffersseveral benefitstoyourbusinessinthelong run.Betterproductivity,avoiding inconsistencies,complyingwith compliancerequirements,andreducing expenditureallhelpstreamlineyour businesstoanewlevel.So,getatool thatprovidestheseandmore.
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin 2018.However,Adidas'brand worthfellbymorethantwobillion dollarsin2021,thusitremainsto beseenhowthefirmdoesinthe nextyears.
Ad Campaigns that proved “Impossible is Nothing”!
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly
Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
4.FILAitsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.USSR-ThemedAdidasProducts
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough
1.Adidasattemptedtolaunchthe ShackleShoe.duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
TheConcludingNote:
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
Ÿ TheAdidasYeezycollaboration
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas. Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023.
We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.
So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:
1.Embrace
Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.
2.
Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.
3.UtilizeCloudComputing
Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom.
4.EmpowerYourTeamswith Automation
Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider
5.CollaboratewithRemoteTeams
WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether
6.InvestinCybersecurity
Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.
7.TurntoBespokeSoftwareLondon forCustomSolutions
Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.
Conclusion:
Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.
FocusonUserExperience(UX)
