Most Recommended Martech Companies

Page 1

W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | J A N U A R Y 2 0 2 3
HelpingBuildandStrengthenBusiness
MOST RECOMMENDED MARTECH COMPANIES
Sabrina Hart Founder & CEO

S UB S CRIBE

CASE STUDIES

READ MORE

From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS

READ MORE

New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE

Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS

READ MORE READ MORE

Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

S UB S CRIBE How about showcasing your products to 90,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com MODERNIZING CYBERSECURITY FORDIGITAL-ERA FOUNDER AND CEO UPSHOT Boston CASE STUDY CHANDRA S. PANDEY

F r o m E d i t o r ’ s D e s k

Marketingtechnology,commonlyknownasMartech,referstothesoftwareandtoolsusedby businessestomanagetheirmarketingstrategiesandcampaigns.Martechcompanieshavebeen revolutionizingthemarketinglandscape,providingbusinesseswithinnovativesolutionsto streamlinetheirmarketingprocesses,increasetheirefficiency,anddriverevenuegrowth.

Martechcompaniesalsohelpbusinessestooptimizetheirdigitalmarketingefforts,suchassearchengine optimization(SEO),pay-per-click(PPC)advertising,andemailmarketing.Theyprovidebusinesseswiththe toolstomanageandmeasuretheirdigitalmarketingcampaigns,allowingthemtomakedata-drivendecisions andimprovetheirreturnoninvestment.

Furthermore,Martechcompaniesareconstantlyinnovating,introducingnewtechnologiesandfeaturestomeet theevolvingneedsofbusinesses.Theyprovidebusinesseswiththeflexibilityandagilitytoadapttochanging marketconditionsandcustomerpreferences,ensuringtheyremaincompetitiveintheirrespectiveindustries.

Insummary,Martechcompaniesareempoweringbusinessesbyprovidingthemwiththetoolsand technologiestooptimizetheirmarketingefforts,gaininsightsintocustomerbehavior,andcreatemore personalizedandtargetedcampaigns.WiththehelpofMartech,businessescanenhancetheirmarketing strategies,improvetheirefficiency,andultimatelydriverevenuegrowth.

FeaturingforTheEnterpriseWorld’sthisissuearethestoriesofsuchcompaniesmakinganimpact.

Forthecoverreadabout-

S3MarketingSolutionswasstartedbySabrinaHartjustafewmonthsbeforethepandemic,leadingasthe FounderandtheCEOofS3MarketingSolutions.Havingworkedforbiggermarketingfirmsbeforeand handlingmarketingforthecorporateclients,shehadaclearideaofhowtheindustryworked.

Martechcompaniesempowerbusinessesbyofferingarangeoftoolsandplatformsdesignedtooptimize marketingefforts.Theseincludesolutionsfordatamanagement,customerrelationshipmanagement, marketingautomation,socialmediamanagement,andanalytics.Byleveragingthesetechnologies,businesses cangaininsightsintocustomerbehavior,improvethecustomerexperience,andcreatemoretargetedand personalizedmarketingcampaigns. ThisexpertiseofSabrinahelpedhergainseveralclientsinherprofessionaljourney WhenshestartedS3 MarketingSolutions,thecompanyfocusedonlyonsocialmedia.Withherexpertiseinsocialmedia,itbecame alittlechallengingforSabrinatoexploreotheravenuesandgetintoafullfledgedigitalmarketingfirm.But withinamonth,astheoperationsstartedrunningsmoothly,andrealizedthataddingnewservicestotheir arsenalwasgoingtobebeneficialinthelongrun.

“In digital marketing, everything is intertwined, everything works together.”

SabrinaHartisthefounderofS3MarketingSolutionsLLClocatedinBrowardCounty,Florida.Withher extensiveknowledgeincustomerRelations,StrategicSales,BusinessDevelopmentandMarketingPlanning, shedecidedtouseherskillstosolveherclients’problemsintheDigitalfield.Sabrinaandherteamindulge themselvesinthejobathandinordertocompleteittothebestofitspotential.

o m E d i t o r ’ s D e s k

r

F
W. halmaliS
Shalmali

W.

Follow Us On:

For Editorial Concerns: sales@theenterpriseworld.com

For Sales & Branding Enquiries: info@theenterpriseworld.com

Aparna S.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The

Publisher Peter
James
Sankalp K. Creative
Editor Marketing Coordinator (Americas) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra
Amanda V. Social Media Manager Digital Circulation Manager editors@theentetpriseworld.com
Enterprise World solely owns all the reprint rights. The Enterprise World
J.
H. Rachel H.
Content
S.
For Subscription: Shalmali
Graphic
This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Designer
The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Forthecoverreadabout-

S3MarketingSolutionswasstartedbySabrinaHartjustafewmonthsbefore thepandemic,leadingastheFounderandtheCEOofS3MarketingSolutions. Havingworkedforbiggermarketingfirmsbeforeandhandlingmarketingfor thecorporateclients,shehadaclearideaofhowtheindustryworked.

ThisexpertiseofSabrinahelpedhergainseveralclientsinherprofessional journey WhenshestartedS3MarketingSolutions,thecompanyfocusedonly onsocialmedia.Withherexpertiseinsocialmedia,itbecamealittle challengingforSabrinatoexploreotheravenuesandgetintoafullfledge digitalmarketingfirm.Butwithinamonth,astheoperationsstartedrunning smoothly,andrealizedthataddingnewservicestotheirarsenalwasgoingto bebeneficialinthelongrun.

“Indigitalmarketing,everythingisintertwined,everythingworkstogether.”

SabrinaHartisthefounderofS3MarketingSolutionsLLClocatedin BrowardCounty,Florida.Withherextensiveknowledgeincustomer Relations,StrategicSales,BusinessDevelopmentandMarketingPlanning,she decidedtouseherskillstosolveherclients’problemsintheDigitalfield. Sabrinaandherteamindulgethemselvesinthejobathandinorderto completeittothebestofitspotential.

E A D E R S I N S P O T L I G H T

L
C O N T E N T S S3 Marketing Solutions LLC 12
22 40 50 UPSHOT CASE STUDY Review Kyoto How Tesla is reinventing the Wheel of Sustainability CCT ContactPro® 34 Article Brand research objectives 56 blog 10 War Memorials in the U.S.

HelpingBuildandStrengthenBusiness

C O V E R S T O R Y | January 2023 12
Sabrina Hart | Founder & CEO
www.theenterpriseworld.com | 13

Inthisageofever-evolving competition,yourbusinessneeds tobeatthebluesandplanoutthe perfectmarketingstrategy Thiswill notonlyhelpyoutoexcelinthe marketspace,butwillalsohelpyou realizeyourstandinginthemarket. Because,forabrand,itsvisibilityis oneofthemostimportantthings,and thatishowthebrandandtheclientele grows.

FeaturingfortheCoverStoryofThe EnterpriseWorld'sthisissueofMost RecommendedMarTechCompaniesis S3MarketingSolutions,acompany thatishelpingotherstobuildand strengthentheirbusiness.

TheCompany-

S3MarketingSolutionswasstartedby SabrinaHartjustafewmonthsbefore thepandemic,leadingastheFounder andtheCEOofthecompany.Having workedforbiggermarketingfirms beforeandhandlingmarketingforthe corporateclients,shehadaclearidea ofhowtheindustryworked.

ThisexpertiseofSabrinahelpedher gainseveralclientsinherprofessional journey.Whenshestartedthe company,thecompanyfocusedonly onsocialmedia.Withherexpertisein socialmedia,itbecamealittle challengingforSabrinatoexplore otheravenuesandgetintoafullfledge digitalmarketingfirm.Butwithina month,astheoperationsstarted runningsmoothly,andrealizedthat addingnewservicestotheirarsenal wasgoingtobebeneficialinthelong run.

Whenyoudecidetorunadigital marketingagency,youcan'tjust specializeinanyonefield,because here,everythingislinkedtoone another.Likeifyouconcentrateon socialmedia,thereareawholelotof

thingsthatcomewithit,likewebsite design,engagingcontent,catchy designsandsomuchmore.

Andso,torunanagencyinharmony, youneedtosteponallthesestones, andtreadcarefully.Because,what appearsisyourwork,andhowgreat youdoitcreatesyourbrandandthe client'sbrandidentity.Findingtheir nicheinthedigitalmarketingmarket, S3shifteditsfocusfromproviding socialmediamarketingservices,toa gamutofdigitalmarketingsolutions, wheretheynowhavearound50 websitesundertheircreativeeyes.

OvercomingtheChallenges-

Buildinganewventurefromthe groundupisalwaysachallengingtask. Itistheskilloftheentrepreneurto overcomethosehurdlesandbringthe companytoasmooth,seamlessride.

WhenSabrinastartedwithS3 Marketing,thefirstfewmonthswere especiallychallenging.Startingoffat theonsetofpandemic,thecompany

lostmanyofitsclients,duetothe suddeneconomiccrunch.Butasthe newworkenvironmentssetin,and companiesgotbackontheirfeet,S3 gainedmomentum,andspentthenext fewmonthsandyearssuperbusy

Itwasthetimewhenonlinewasthe bigboom.Whenpeoplehadrealized thatifthebusinessisnotonline,then youwillbeoutofbusiness. Thisbigboomoftheinternetcoupled withS3'soutstandingservices,helped themgainseveralclientsthrough referralsandthusbeganthegrowth chart.

TheProductsandServicesS3'sbestmarketingservicesand solutionsinclude-

DigitalMarketing&Advertising

Marketingisaboutgettingintouch withyouraudience.Itmeansthatyou needtobewheretheyareandshow themwhatyouhavetooffer Andin today'sworldoftechnology,

In digital marketing, everything is intertwined, everything works together.
” | January 2023 14
www.theenterpriseworld.com | 15

consumersareconnectedtotheweb formostoftheirtime.IntheUnited States,adultsspendmorethan6hours perdayconsumingdigitalmedia.

DigitalMarketingisthetermforall marketingdoneonline,withtheuseof theInternet,mobiledevices,social media,searchengines,andothermedia channels.DigitalMarketinghelpsyou toreachnewcustomers,togetfound, getnoticed,getleads,andturnthose leadsintosales.AtS3Marketing Solutions,theteamcanhelpyou developanonlinemarketingstrategy togetyourbusinessinfrontofyour audienceandreachnewcustomers.

WebAnalysis

Asadefinition,WebAnalysisrefersto themeasurement,collection,and analysisofInternetdatatobetter understandandtrytooptimizeusageof theweb.

TheprimeobjectiveofWebAnalysisis totrytogainanunderstandingofthe

usersofaparticularwebsite.Wetryto helpyougainanunderstandingoftheir behavior,theiractivities,theirlikes, andtheirdislikes.

Thisgivesyouinformationonhow yourwebsiteisperformingwhenit comestocustomersatisfaction,what yourcustomersarelookingforwhen theylogontoawebsitelikeyoursand thushelpsyoumakechangestomeet theserequirements.

BrandIdentity

Yourbrandisbasicallyyourcustomer's perceptionofwhatyourbusinessis. Buildingabrandtakestime,patience, andalotofeffort.AtS3Marketing Solutions,theexperiencedteamaims tohelpyoudothisholistically,from thegroundup.

GoogleAdsService

TheGoogleAdsserviceisoneofthe specialtiesofS3Marketing.Theteam worksondifferenttypesofadswithin

theGoogleplatform,sothatyour businessachievesthebestresults throughhighlytargetedcampaigns capableofachievinghighlevelsof ROI(ReturnOfInvestment).

Asaperformance-focuseddigital marketingagency,oneofourGoogle Adsservicesappliestoanalytics, developingstrategiesfocusedonyour marketinggoals,aswellascreating partsandwholedetailedplanningfor disclosureusingGoogleAds.

SocialMediaManagement

Brandawarenessandbrandloyaltydo nothappenmagically.Engagingtext andhigh-impactvisualsdraw customersinandspeaktotheirneeds orcreatethem.Socialmediamanagers developandrunsocialmediacontent campaignstoaccomplishthesetasks.

“We evolve with you!”

Withtheconstantlyevolvingworldof theweb,youneedtobeconstantly

You

can always build an effective connection with a customer through the conjunction of multiple digital marketing strategies rather than capitalizing on a single option.
“ ” | January 2023 16

updatingyourselfandyour techniquestoo.WithS3Marketing Solutions,youcanbeassuredthat wewillhelpyouwithallthe analytictoolsyouneedwhile alwayskeepingyouupdatedwith thenewestandmostefficient techniquesforyourwebanalysis needs.

MartechshortlistedS3Marketing Solutionstofeatureamongthe 'Top10GoogleMarketingSolution Providers2022'

AnUnmatchedLeadershipSabrinaHart-

SabrinaHartisthefounderofS3 MarketingSolutionsLLClocated inBrowardCounty,Florida.With herextensiveknowledgein customerRelations,Strategic Sales,BusinessDevelopmentand MarketingPlanning,shedecidedto useherskillstosolveherclients' problemsintheDigitalfield. Sabrinaandherteamindulge themselvesinthejobathandin ordertocompleteittothebestof itspotential.

Whenitcomestodevelopinga marketingcampaignforaclient, Sabrinaisastrategicprofessional andisalwaysavailableatevery stepoftheway,fromscribblesto finalresultswithanunrivalled enthusiasmtoachievetheirgoal.

Sabrinaandherteamimmerse themselvescompletelyinthetask athandtoensurethatitis completedexactlythewaythe customerwantsit.

S3 is all about tangible solutions.
“ ” www.theenterpriseworld.com | 17

PORTFOLIO

| January 2023 18

TFOLIO

www.theenterpriseworld.com | 19

Kyoto

What Makes the Tourist Magnet of Japan? Let's Find Out

| January 2023 22
o www.theenterpriseworld.com | 23

Fun Fact:

Despitesoundingsimilar,thetwocitiesarequitedifferent

inreality.Onesimilaritytheyshare,however,isthat bothhavehadtheprivilegeofbeingthecapitalcityof Japan.Yes,KyotousedtobethecapitalcityofJapanuntilTokyo wasmadethecapitalin1868.

AJapaneseprefecture,Kyotoisacitywithnumeroushistorically andculturallysignificantgems.Forcenturies,thecityhasfaced manynaturalandhuman-madecalamitiessuchasfiresandwars. Despitethetragediesdestroyingthecity,myriadstructuressuch astemples,shrines,andbridgesstandtalltoday,attractingpeople acrosstheglobe.Andinthisarticle,we'lltellyouwhyyoushould considerbeingoneofthosepeople.

京都
If you say Kyoto fast enough, it starts sounding like Tokyo.
| January 2023 24

8SightsToBehold

Builtin1603,NijoCastlewastheresidenceofTokugawa Ieyasu,thefirstshogunoftheEdoperiod(1603-1867).His grandsonLemitsulateraddedafive-storycastlekeepto NijoCastleafter23years.Inthebeginning,thecastlewas usedasanimperialpalacebeforeitwaseventuallydeclared ahistoricsiteandwasopeneduptothepublic.Later,Nijo CastlewasalsoaddedtoJapan'sUNESCOworldheritage sitesin1994.

Until1868,whenthecapitalandemperorweremovedto Tokyo,ThisPalacewastheresidenceofJapan'sImperial Family Thepalaceresidesatthecenterofthecityandis pleasingtotheeye.Moreover,itisalsosurroundedbyother attractivespotssuchasSentoImperialPalace,whichused toserveretiredemperors.

Atjusta20-minutewalkingdistancefromthecityStation, there'stheKyotoRailwayMuseum,oneofJapan'stopthree railwaymuseums.Insidethemuseum,you'llgettowitness morethan50retiredtrains,allrangingfromsteam locomotivestomodernonessuchaselectricandbullet trains.

OneoftheoldestJapanesemuseums,thisMuseumwas openedin1897.Currently,ithostsavarietyofexhibitions relatedtoJapanesearcheology,sculptures,ceramics, calligraphy,costumes,andpaintings.Themuseumalso hostsexclusiveexhibitionsthatareoftenbasedonvarious themesthataddtothefun.

京都
1.NijoCastle 2.KyotoImperialPalace 3.KyotoRailwayMuseum 4.KyotoNationalMuseum
www.theenterpriseworld.com | 25

JapanholdsquiteafewZentemplesinitsheart,andthe beautifulNanzenjitempleisamongthem.Thetemple's historicpresencedatesbacktothe13thcenturywhen EmperorKameyamabuilthisretirementvillaatthetemple andlaterturneditintoaZentemple.Today,anyonecan enterthetempleforfree,however,visitingthesub-temples andtemplebuildingsrequiresyoutopayacertainfee.

ThereisareasonNishikiMarketisknownasthecity's kitchen.Whilethestreetleadingtoitisquitenarrow,within themarketyou'llfindmorethanahundredshopsthat exclusivelysellfoodandcooking-relatedthings.This makesNishikiMarketanidealplaceforanyonelookingto explorethecity'sfamousculinaryfavorites,butespecially foodies.

TherearethousandsofshrinesthroughoutJapan,but Fushimiistheleaderofthemall.Locatedinthesouthern

partofthecity,FushimiInariShrineisprominentlyknown foritsthousandsofvermiliontoriigates.Today,people fromacrosstheglobevisittheshrinetoprayforbountiful harvestsandoverallprosperity

OneofthemostprominentfestivalsinJapan,GionMatsuri iscelebratedacrossthewholeofJulymonth.Whilethere arevariousfestivalevents,thegrandprocessionoffloatson 117thJulyisespeciallyremarkable.LateronJuly24th, you'llgettoexperiencearelativelysmaller,second processionoffloatsintroducedin2014.

RenownedPersonalitiesHailingFromtheCity

TasukuHonjo

Bornin1942,TasukuHonjoisa2018NobelPrizewinner inPhysiologyorMedicine,hesharedtheprizewith immunologistJamesAllison.Hediscoveredaproteinon immunecellsin1992thatoperatedasabrakeonthe immunesystem.Later,Honjo'sstudiesgavebirthto immunotherapiesthathelpedcombatcancer

7.Fushimi 6.NishikiMarket 5.NanzenjiTemple 8.GionMatsuri 1.
| January 2023 26

HarukiMurakamiisagloballyrenownedwriter,with bestsellersinJapanandacrosstheglobe.Anaward-winning writer,Murakami'sworkincludesfiction,non-fiction,short stories,andtranslations.Hisworkistranslatedinto50 languageswithmillionsofcopiessoldworldwide.

BornonNovember3,1852,MeijiTennōwasthe122nd emperorofJapan.Atthetimeheclaimedthethrone,Japan wasstillevolvingfromthefeudalpolity,andduringhis reign,Japanmovedfromafeudalcountrytoamodern industrialstate.

FusajiroYamauchifoundedthenow-renownedNintendoin 1889.Here'saninterestingbackstoryforyou:In1791,the JapaneseGovernmentbannedacardgamecalledHanafuda. Whenthebanwaseventuallyliftedinthe1800s,Fusarjiro knewitwashistimetoshine.Tomakethemostoutofthis

moment,heestablishedacardprintingcompanycalled NintendoKoppai,whichprintedHanafudacards.Initially,it wasn'tpopular,butFusajirotriedhishandandmadeit popularbydevelopingcardswithhand-drawnartworkon them.

DishesYourTasteBudsCan'tAffordToMiss

WhileJapanesefoodiswidelyappreciatedacrossthe Globe,therearecertainlocaldisheseveryonemightnotbe awareof.Toremedythat,herearesomeofourpicksfor yourKyotovisit:

1.

Kyotoisfamousforitshighstandardofwater.AndSoba,a Japanesebuckwheatnoodle,requiresgood-qualitywaterto produce.Whileservingstylesmayvary,theSobanoodles arepopularlyservedwithdriedherring.

2.

Obanzaiisatypeofcookingmethodthatincludes traditional,home-cookedJapanesedishesnativetothecity

2.HarukiMurakami 4.FusajiroYamauchi 3.EmperorMeiji Soba&NishinSoba Obanzai
www.theenterpriseworld.com | 27

Thedishcarriesthenaturalumamiflavorsofthedashiand vegetablesforafunexperience.

3.Kyotosushi

ThisSushi,alsocalledSabaSushi,isatraditionaldish savoredalloverthecity Tomakethedish,fishismarinated invinegarandlaterpressedwithrice,whichleadstoatasty combinationthatisuniquefromregularnigirisushi.

JapanishometoanarrayofflavorfulRamen.And Tonkotsu,atypeofporkbrothramenisquitehighinthe popularitycontestdespitenotbeingacitynative.Usually, thenoodlesservedareegg-licious,andthebrothis relativelythick,almostgravy-like.Furthermore,thedishis toppedwithagarnishofslicedpork,greenonion,and bambooshoots.Toadjusttheflavorstoyourliking,you mightfindingredientslikesesameseeds,chilipaste,and spicysesameoiltogoalongwiththedish.

5.MatchaDesserts

Today,greenteaisconsumedallovertheworldforits healthbenefits.China,inthe9thcentury,introducedgreen teatoKyotoforthefirsttimeever.Sincethen,Matcha,the powderusedtomakegreenteahasmadeanappearanceina varietyoftoothsomedessertsallacrossthenation.

KaisekiRyoriisamulti-coursehautecuisinefromJapan. Centuriesago,thedishwasservedatteaceremonies,but lateritfounditswayintootherpopularcircles.Generally, Kaisekidishesarecookedusingaparticularorderorsteps. Butintoday'sworld,dependingonthechef,theflavors acrossrestaurantsmightdiffer.

FactorsThatKeepKyoto'sEconomyThriving

1.Technology

Thecitytodayisahubformanyhigh-techindustries.These advancedindustriesarearesultoftraditionalindustries takingstepstowardafasterandmoreefficientfuture. However,traditionalIndustriesarestillatthecoreofthe economyandremaincompetitiveonaglobalscale.

2.GlobalBusiness

Thecity-basedcompaniesareactivelyinvolvedinbusiness withover50countriesglobally.OutsideofJapan,these companieshavemorethan1000businessstationsand continuetodeveloptheirbusinessfurther.Kyoto,knownas

4.Ramen 6.KaisekiRyori
| January 2023 28
www.theenterpriseworld.com | 29
| January 2023 30

aninternationalconventioncity,alsoholdsinternationally relevantconferencesandfostersknowledgeand information.

3.CultureandTradition

Kyoto's1200yearsofHistoricexperiencehasgivenbirthto variousculturalandtraditionalpractices.Thecityhasmany worldheritagesites,festivals,andothermediumsof entertainment.Today,morethan40millionpeoplefrom Japanandacrosstheglobevisitthecityeveryyear Amajor creditforthatgoestothecity'stremendousjobat preservingitsnaturalsurroundingsandculturalvalues, makingitanattractivedestinationfortourists.

4.Ecology

Speakingofpreservingnature,thecitypassedaprotocolin 1997,alsoknownas—1997KyotoProtocol.Thisparticular protocolisaimedatreducingtheemissionofgasesthat resultinglobalwarming.Additionally,severalBusinesses fromthecityarealsoinvolvedintheenvironmental industryandareworkingtowardasustainablefuture.

EaseofTravelingthroughtheCity

Thankstothecity'sgridsystem,navigationisabreeze.The localtransportadequatelycoversthewholecity,andwhile

thesubwaylineiseasytouse,itslimitedreachmightcause aheadacheforsome.Forthoseofyouwithsubway troubles,thebusnetworkmightbetherightchoiceforyou. Thegreenbusesareconvenientandreachthecentralparts reasonablywell.However,toreachthecityoutskirts,you mightwanttotakethewhiteBusServices.

Ifnoneoftheseoptionsworksforyou,therearenumerous taxisallacrossthecityreadyforyoutohopinto.Whether you'reatthestation,onthestreet,oratoneofthetouristy spots,gettingtaxisisrarelyanissue.

ACompleteExperience

Kyotoattractsmillionsofpeoplefromacrosstheglobe everyyear,anditiseasytoseewhy.Oneofthereasons whythecityissuchatouristmagnetisitspreservedrich historyandculturalvaluesworththousandsofyears.In addition,italsoembracesbeautifulstructures,easy commutingoptions,anddeliciousfoodchoicestoindulge thatmakeyouwanttosettleinthecityfortheforeseeable future.

www.theenterpriseworld.com | 31

RESEARCH RESEARCH

OBJECTIVES OBJECTIVES

| January 2023 34

BRAND

RESEARCH BRAND RESEARCH

OBJECTIVES OBJECTIVES

ACHIEVING THE MOST COMMON
www.theenterpriseworld.com | 35

BrandResearchObjectives

Marketingisamultilateralendeavor

Thisisbecausebrandsthemselvesact likecompleteecosystems.Whilea businessisprimarilydefinedbyits productsandservices,thesearen’tthe onlyelementsthatdefineitsmarket identity.Everybrandhasits personalityandindividuality These featuresarecreatedfromamix incorporatingthecontributionofthe employees,thegoalsandmissionof thecompany,aswellastheethos associatedwithyourbrand.

Ifyoucreateatrademark,suchasa catchphraseorabrandmascot,itwill alsobeassociatedwithyourbrandand beincludedintheoverallpersonality ofyourbrand.Itmaysound unbelievabletothinkthatacompany wouldbeassociatedwithsomethingas complexascharacteristicsandfeatures resemblingacharacter,butthisisthe truthofmarketing.

Andifyourcompanyisassociated withpositivefeatures,yourmarketing ismorelikelytoworkinyourfavor Clientswillbeintriguedtogiveyour productsatry.Somemaybecome constant,loyalcustomerswhokeep returningtoyourcompany.Others mightevenmaketheswitchbetween yourcompetitors’productsandyours. However,inordertoachievethis,you mustensurethatyourmarketing strategyworksperfectly

Whatisbrandresearch?

Ifyouwanttocreateapositiveoverall perceptionofyourbrand,youmustbe awareofhowthemessagingyouput forwardaltershowcustomersperceive yourcompany.Maintainingaconstant flowofcommunicationwithyour customersenablesyoutomakesound branddecisionsanddevelopin accordancewiththeexpectationsyour customershaveofyou.Brandresearch

helpsyouachievethisgoal.

Marketingresearchisatoolthatis usedtocreateapertinentstudyofthe goodsandservicesyourbrandoffers. Therearealwaysissuestobesolved withinyourbrand,policiestochoose from,andobjectivestomeet.However, marketingresearchisstillarelatively newfield.BrandResearchhasbeenan integralpartofthepictureformuch longerinmanyotherareasand industries.Comparedtomedicineor chemistry,forinstance,researchdone onthesubjectofmarketingcanstillbe consideredtobeinitsincipientstages.

Thestudy’sprimaryconcernisto discoverthemainneedsofthe customersandfindwaystomeetthem inthebestpossiblemanner.Starting withthepropermeasurements,this typeofBrandResearchcanserveas oneofthemostvaluableassetsofany marketingtask.Onceyou’reawareof thewantsanddemandsofyourtarget consumers,youknowwhatchanges youmustmaketoyourproductsin accordancewithyourrequirements.In away,itisthebestwaytoanswer customerwishesandcreatelong standingbrandloyalty

BrandResearchanalysis

Ifyouwanttolearnaboutbrand research,yourbestoptionistosplitit intoseveralcomponentsthatcanbe thoroughlyanalysedindividually. Someofthemincludethefollowing:

loyalcustomers,andasuddenrebrand cancausetheirconfidencelevelsto dropsignificantly

Positioning:Asthenameimplies, positioningseekstodefinewhata brandstandsforandhowitmeasures upagainstitscompetitors.Customers formparticularopinionsbyinteracting withdifferentbrands.Yourgoalasa businessowneristoattemptto influencetheirviewofyourcompany inapositivemanner.Brandpositioning canbesubdividedintofourother categories:productclass,consumer segmentation,consumerperception comparedtootherenterprisesoffering thesameservices,andthebenefits associatedwithbuyingtheproducts.

Design:Formany,itmaynotseemlike oneofthemostcriticalaspects,butthe designiscrucial.Itsabilitytochange theperceptionofcustomersisoften underestimated.Itspowerliesinthe factthatvisualcuesareoftenableto reachthemindinawaywordscannot. However,whenyou’replanningto expandtoglobalmarkets,youmustbe mindfulofculturaldifferences.The samepicturelikelywon’tbeperceived thesamewayacrosstheglobe.

Somethingpleasingoramusing somewheremayseeminpoortasteor downrightoffensivesomewhereelse. There’salsothepossibilitythatjokes orpunswon’ttranslateaswellacross differentspaces,andinsomecases,the messagemightevenfallcompletely flat.

Thequestions

Whenyourunabusiness,there’salot onyourplate.Youhavecreateda developmentplanandhaveasetof goalsinmind,butachievingthemcan bedifficultsometimes.However,when youmakemarketresearchthe backboneofyourbranddevelopment strategy,youhaveamuchhigher

BrandResearchanalysis:Thisstrategy focusesonunderstandingtheprocesses thatcreatebusinessvalue.The brandingstrategiesusedwithinyour companyareofparticularinterest,as wellasthesystemsandmethodsyou plantousetoachieveyourmarketing goals.Ideally,youshouldkeepas muchaspossibleinlinewithyour establishedbrandpersonality.Your company’sidentityissignificantfor | January 2023 36

chanceofsucceeding.Forinstance, youmightconsiderimproving customerexperienceandboosting sales.ThroughBrandResearch,you canidentifyhowpleasedclientsare nowwithyourbrand.Surveysand analysisarethebestwaytocreatea comprehensiveportraitofthesituation. Afteryouidentifythepossibleareas whereyoucoulddobetter,youcanfind waystomaintainorboostsatisfaction

withyourbrandandincreaseloyalty.

Youmightalsobewonderingwhatthe bestwaystoattractnewcustomersare. Havingasolidbrandimagewillenable youtomaintainaloyalclientele,butit canalsopreventyoufrombecoming inaccessibletonew,potentialclients. Toexpand,youalsoneedtobroaden yourclientele.Marketresearch strategieswillenableyoutodiscover

thedemographicmostlikelyto purchasefromyouandhowyoucan makethemmoreawareofyour company’spresenceonthemarket. Youmightalsodiscovertangents betweenthedemographicmostlikely tobuyfromyouandothergroups, enablingyoutocreateamore extensiveclientele.

Growingabusinessischallenging.You musttakemanythingsintoaccountas youstart,butbrandresearchcanhelp youreachyourobjectivesfasterthan expected.

www.theenterpriseworld.com | 37
| January 2023 40

esladidn'tinventtheelectriccar,nordidElonMuskestablishTesla.TButtoday,bothhavebecomesynonymsandrepresenttheEVindustry globally.Whilethatistrue,itisquiteeasytooverlookbehind-the-scenesstuffthatwentintomakingitthegiantoftoday.

Toanswerthe“whofoundedthecompanythen?”question—itwastheduoof MartinEberhardandMarcTarpenning,SiliconValleyengineers.In2003,they foundedthecompanyinSanCarlos,California,andnameditafterthefamous physicistNikolaTesla.

UntilTeslapopularizeditin2008,nootherautomotivemanufacturertook noticeofelectriccars.Atitsdebut,thecompanytooktheEVindustryby storm,itlaunchedtheRoadster.Soonenough,thesporty-lookingcarbecamea hit,withHollywoodstarslikeGeorgeClooneyamongothersorderingtheir ownRoadster.

Attheorigin,thegoalwastomakeElectriccarsthatarebetter,quicker,and morefuntodrivethangasolinecars.Now,sustainableenergyhasbecomethe needofthecentury.Andwithissuessuchasglobalwarmingmakingthings unfavorable,electriccarswiththeirzero-emissioncharacteristicareanideal www.theenterpriseworld.com | 41

substituteforgasolinecars.Expandingon sustainableenergy,thecompanyhasestablishedits presencewith400+storesandgalleries,about100 servicecenters,and30,000+superchargersaround theglobe.

WhyPeopleLovetheBrand?

TherenownedEVmakerhasahugefanbaseacross theglobe.Everwonderedwhy?Hereisalistof thingsthatcouldexplainwhytheEVgianthassuch acultfollowing:

1. ShowingthatEV≠Boring

Whenyouthoughtofelectriccars,thenotionwas thattheyarelowmileage,slowercomparedtotheir gas-poweredcounterparts,andingeneralmeh. However,Teslasingle-handedlychangedthose opinionswiththelaunchoftheirfirstcar,The Roadster

TheRoadsterlookedsportyandluxurious,was exhilaratingtodrive,androckedacomboof impressiverangeandspeed—allthethingsthatwere unheardofinanEV Afterthelaunchofthe Roadster,alltheotherautomotivecompaniesalso startedkeepingtheireyesontheEVindustry,with manycomingupwiththeirownEVvariants.

2.Self-DrivingCars

AlthoughtheaccuracyofAutopilotisdebatable,the factthatyourcarcoulddriveyoutoyourdesired location,withouthumaninputwasboundtocatch someeyeballs,andsoitdidatthetime.Itsounded cool,turningmanyintoloyalfansofthebrand.

3.TheSafetyQuotient

TheU.S.EVmakerhasmaintainedaveryhigh ceilingforthesafetyofitscars.NationalHighway TrafficSafetyAdministration(NHTSA),hasrated thecompanywith5starsineverysinglecategory, barringtherollovertestsection,whereitreceived4 stars.

4.WebbingtheSuperchargingstations

Makingrecharginghassle-free,Teslahasknitteda webofsuperchargingstationsaroundtheglobe.It remainstheonlybrandofferingasuperchargeEpowerconnectiontoday,enablingyoutofullyjuice upyourcarinmere30minutesatanyofitsstations.

| January 2023 42
www.theenterpriseworld.com | 43
| January 2023 44

5.The'Elon'factor

Formany,ElonMuskisTesla,andvice versa.Sincetheverybeginning,Elon madehisbeliefsinthecompanyclear, investing$6.5millionwaybackin2004. Wouldthecompanystillbeinthishigh positionifitweren'tforElonandhis vision?Well,that'satopicfordebate. WhileyouropinionofEloncouldvary, hiscontributionstoTeslaalongwiththe scienceandengineeringfieldarehardto ignore.

AnImprovedOutlookon Sustainability

TryingtotackleGlobalWarming,the brandhasbeenakeyfactorinthe transitiontowardsustainabilityglobally, helpingpeoplemoveawayfromburning fossils.Inthepursuitofsolvingthis problem,thecompanyhasbuiltproducts toreplacesomeofthemostpollutionemittingelements.Here,weare highlightingsomeofthekeyproducts thatimpacttheenvironmentpositively.

1.Batteries

Thebrandusesadvancedlithium-ion batteriesinitsproducts,beitelectric carssuchastheModelS,orenergy storageproductslikethePowerwalland Powerpack.Thesaidbatterieshave changedthefaceoftherenewable energyindustry,enhancingthe adaptabilityandstoringcapabilityofthe energyproducedbyrenewablesources suchassolarandwind.

2.ElectricVehicles

Alongwithbeingoneofthesafest,the carsarealsofuntodrive.Afterthe launchofitsfirstelectricvehicle,the brandmadeamassiveimpactonthe wholeEVindustry,catchingthe attentionofthewholeworld.With energygenerationandstorageproducts workinginsync,thecompanywantedto augmenttheimpactofelectricvehicles foragreenerfuture.

3.Solar-powered Teslahasadecoratedsolarportfolio, withproductslikesolarpanels,solar roofs,andthesolarinverter Withthe productionofsolarenergy,thecompany makesadifferenceintheresidentialand commercialspaces,solvingtheneedsof theindustriesalongtheway The company'sacquisitionofSolarCityin 2016wasalsoakeysteptowardthe solar-poweredfuture.

4.Open-SourcingPatents

In2014,thecompanyannouncedthatit willopen-sourceallitselectricvehiclerelatedpatents,helpingother manufacturersintheirEVdevelopment. Thisshowcasesaselflessapproachamid thecut-throatcompetitioninthe automotiveindustry

TeslaStatsthatmightSurpriseyou

Curioustoknowthenumbersbehindthe brand?Wegotyourback.Wedidsome number-diggingforyouandhere'swhat wefound.

1.Numberofemployees:AsofMarch 2023,thecompanyhas1,28,290 employees

2.TotalCarsProduced:In2022,the companyproducedatotalnumberof 1,369,611cars

3.TotalCarssold:AsofMarch2023, thebrandhassoldmorethan3,600,000 vehicles.

4.Revenue:Thecompanysawan increaseof51%YoYrevenue,takingit to$81.462billionin2022

5.BrandValue:Themostvalued automotivebrand,Teslahadabrand valueof$66billionasof2023

6.MarketCap:Asthe7thmost valuablecompanyintermsofmarket cap,thecompanyisvaluedat$604.03 billion

7.MarketshareintheUS:Inthe UnitedStates,ithasamarketshareof 68%

8.EnergyDeployment:Asthe companyprimarilyfocusedon sustainability,thebranddeployed6.5 GWhofenergy,asof2022

Source:Demandsage

NoDepartment,onlyMarketing

Wehavesomenewsforyou.Asit turnsout,Teslahasnoadvertisingor marketingdepartment.However,not havingamarketingdepartmentdoesn't meanyoucan'thaveagreatmarketing strategy,andthebrandshowcasesit perfectly Whilewedon'tknowthe exactamountthebrandhasspentonits marketing,herearesomeimportant strategyelementsthatcouldhelpyou getadeeperinsightintoitsmarketing.

1.Everythingrevolvesaroundyou

Muchliketheothermarketing strategies,atthehelmofTesla's marketingis'you'—theaudience.The companyreliesonbuildingan emotionalbondwithyoutostrengthen yourrelationshipwiththem,thus increasingbrandpresence.

2.Innovationleadingthecharge

Thecompanyisalwayskeenon developinginnovativeproductstooneupthepreviousdrivingexperience.To achieveitsgoals,itspendsbillionsof dollarsonR&D.Whetherit'sthe sentrymodereportingtheweather threatstoyou,orthemuch-talkedaboutAutopilotfeature,theinnovative solutionsensurethattheaudience maintainstheirinterestinthebrand.

3.Eye-catchyReferralPrograms

Tellyourfriendaboutus,andgeta reward,that'sreferralprogramsina nutshellforyou.Thoserewardscould beanythingfromaccessories,free

www.theenterpriseworld.com | 45

servicingofyourcar,andsoftware updates.Referralscouldworkwonders toleadmorepeopletoabrand, alludingtothis,thebrandhas conductedmanyreferralprogramsfor manyyears.

4.ElonMuskandtheWordof Mouth

“Whatmessageisyourbrand sending?”“Whatstorydoesittell?” Thesearesomeoftheadditional questionsthatmattertocustomers. Havingsaidthat,nothingquitegives youaFOMOlikeyourfriendora familymemberravingaboutthenewly boughtcartheylove—That'sthemagic ofwordofmouth.

Asisthecasewithmostthingsrelated tothebrand,ElonMuskplaysa significantrolehereaswell.From makingheadlinesfortweeting,to buyingthewholeTwitter,hisjourney hasbeenarollercoaster Asan influentialfigurewithmillionsof followers,Histweetscanhaveahuge impactonthecompanymentionedin thesaidtweet,directlyorindirectly.If youaskus,thiscouldalsobe consideredanexampleofwordof mouth.

ElectrifyingCompetition

Astheworldismovingawayfrom gasoline-poweredcars,manyhave startedswitchingtoelectric.Thebig playersintheautomotiveindustry —Volkswagen,GeneralMotors,Ford, Hyundai,andothersarerapidly makingwavesintheEVspace. However,ElonMusksays,thebiggest competitionforhiscompanycomes fromChineseEVmakers.WhileElon hasn'tmentionedanyspecificnames, webelievethoseChineseautomakers couldbeBYD,Nio,andXPeng.

3ProductstoLookoutfor

Note:Weareassumingthatthese productswon'tgetdelayedagain,for whateverreason

1.Cybertruck

ExpectedRelease:2023-YearEnd

Withconstantdelaysmakingaregular appearance,theCybertruckhasbeen hypedforquitesomenow Andifyou followTeslaandElonMusk,you've probablywitnessedtheinfamous hammertestfailmorethanonce. However,Cybertruckisthemost powerfultooltheyhaveeverbuilt. Madewithpeakdurabilityand

| January 2023 46

passengerprotectioninmind, Cybertruckalsohasanimpressive drivingrangeofmorethan500miles. Whilethereleasedateisyettobe confirmed,thecompanyaimstostart deliveriesinQ3,2023.

ExpectedRelease:Beginningof2024

Hereisanotherdelayedproduct,the Roadster Togiveyouaperspectiveon thedelay,peoplehavebeentalking abouttheRoadstersince2016.Elon,in atweetpostedin2021,saidthatthe Roadstershouldshipin2023.The

officialwebsitesaysthattheRoadsterwill beanall-wheeldrive,withaseating capacityof4people,italsomentionsthat thecarcouldgo620milesonasingle charge,andcouldrockatopspeedof250 miles.

ExpectedRelease:2024or2025

Affectionatelycallingyourcar'baby'isn'ta newphenomenon.However,thismightbe thefirstinstanceofthebranditselfhaving 'baby'initsofficialname.Iftherumorsare true,thecarwillcostyouaround$30Kand willnotbeavailablebefore2024.

EarningtheAdorationofthe world

Teslaisoneofthemostadored brandstoday Withaclearvisionof makingsustainabilitythenew norm,itissurelymovingtoward achievingit.Whileviewsaboutthe companyoritsCEOmaydiffer, whenitcomestoEVs,itwouldnot beanexaggerationtosaythatthis is'TheBrand'thatingrainedthe beliefintheheartsofpeople that—thefuturecouldbeelectric.

2.Roadster 3.Model2babyEV
www.theenterpriseworld.com | 47
| January 2023 50

MetaDescription:Ifyoulikeunfoldingthehistorypagesby

visitingdifferentplaces,herearethe10warmemorialsin theU.S.thatyoumustvisit.

Historyfascinateseveryone,regardlessofcountry,religion,orage group.Itissomethingthattakesyouonajourneywhereyoucandive intothepast,observewhatwasrightandwherethingswentwrong,and comeoutwisertoconfrontwhatliesahead.Ifyouarealsointohistory, visitinghistoricalplaceslikeforts,monuments,palaces,andwar memorialsmustalwaysbeanoverwhelmingfeeling.

Visitingwarmemorials,inparticular,isanidealwaytopayhomageto thosewholosttheirlivesfightingforthenationandrelivetheirfond memories.Eachwarmemorialrepresentsthecountry'senthrallingand vibranthistoryandremindsusofthesacrificesandvalorofour ancestors.Ifyouareplanningtovisitawarmemorial,letushelpyou withthe10warmemorialsintheU.S.youcannotmiss.

www.theenterpriseworld.com | 51

10WarMemorialsintheU.S.you mustVisit

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

TheWorldWarIIMemorialisbuiltin thehonorof16millionAmericanswho servedintheU.S.armedforcesduring theSecondWorldWar Thenationalwar memorialaestheticallyrepresents America'svictoryinWorldWarII.It has56pillarsthatsymbolizeunity amongtheU.S.statesandterritories.It alsocomprisesacoupleofsmall triumphalarchesforthePacificand Atlantictheatersthatsurrounda fountainandanovalplazaatthecenter

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:1931

Ÿ OperatingHours:24 hours

BrieflyknownastheDistrict ofColumbiaWarMemorial, theDCWarmemorialisone ofthemust-watchwar memorialsintheU.S. Originallyconstructedasa domedtemple,thememorial underwentrenovationin 2010.Itshowcasesthenames oftroopswholosttheirlives duringthewarinalphabetical order.In2014,theNRHP (NationalRegisterofHistoric Places)listedthememorial.

1.WorldWarIIMemorial 2.DCWarMemorial
| January 2023 52

Ÿ Location:WestPotomacPark,Washington D.C.

Ÿ Opened:1995

Ÿ OperatingHours:24hours

AlsoknownastheKoreanWarVeterans Memorial,thisisoneoftheiconicwar memorialsintheU.S.commemoratingthe sacrificeofthemilitarypeoplewhodiedinthe KoreanWar.Thememorialcomprises19 statuesalongsideawallofremembrance engravedwiththenamesofmartyrs.

Ÿ Location:ConstitutionGardens, WashingtonD.C.

Ÿ Opened:1982

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

PeoplealsoknowVietnamWar MemorialasVietnamVeterans Memorial.Thememorialhonorsthe valianteffortsofthosewhoservedin theVietnamWar.Theprimaryattraction ofthismemorialistwogranitewalls engravedwiththenamesof58,318 braveheartswhosacrificedtheirlives forthecountry Allthenamesare engravedinchronologicalorder

Ÿ Location:PershingPark,WashingtonD.C.

Ÿ Opened:1981

Ÿ OperatingHours:24hours

TheWorldWarIMemorialpaystributetothe servicesofmartyredAmericancitizensintheFirst WorldWar.ItwasoriginallydedicatedinPershing Parkin1981andwasopenedtothepublicin2021. ThememorialfeaturesthestatueofJohnJ.Pershing, thethenGeneraloftheArmies.Thewallsofthe memorialalsoshowcasethesoldiers'journeys.

3.VietnamWarMemorial 4.KoreanWarMemorial
www.theenterpriseworld.com | 53
5.WorldWarIMemorial

6.AfricanAmericanCivilWarMemorial

Ÿ Location:VermontAvenue,Washington D.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours

Thiswarmemorialservesasatributetothe UnitedStatesColoredTroops(USCT)who foughtduringtheAmericanCivilWar.It honorsthememoriesofapproximately 209,145USCT.“TheSpiritofFreedom” statueistheprimaryattractionofthiswar memorial.Itisabronzestatueshowcasing threemenfromtheinfantryandasailorwho isdefendingfreedom.

7.AmericanVeteransDisabledforLife Memorial

Ÿ Location:WashingtonD.C.

Ÿ Opened:2014

Ÿ OperatingHours:9amto5pm

AmericanVeteransDisabledforLifeMemorial isoneofthefewwarmemorialsdedicatedto thosedisabledduringthewar Thememorial honorsveteransoftheU.S.Armywhowere permanentlydisabledduringtheirnational service.Thefundraisingforthismemorial startedwaybackin2000,thetargetamount wasreachedin2010,andthememorialwas opentothepublicin2014.

8.NationalMemorialArch

Ÿ Location:ValleyForgeNationalHistoricPark,Pennsylvania

Ÿ Opened:1917

Ÿ OperatingHours:6amto8pm

NationalMemorialArchcelebratesthearrivalofGeorge WashingtonandtheContinentalArmyatValleyForge.During the1777-78continentalwar,theU.S.Armyspentthewhole winterattheValleyForgemilitarycamp.Inspiredbythe“Arch ofTitus”inRome,thearchwasplannedduringthepost-Civil Warerawhenmanywarmemorialsandmonumentswere plannedandbuilt.

| January 2023 54

Ÿ Location:1954

Ÿ Opened:ArlingtonCounty, Virginia

Ÿ OperatingHours:6amto midnight

MarineCorpsWarMemorialisa nationalmemorialthatis dedicatedtoalltheUnitedStates MarineCorps(USMC)wholost theirliveswhileservingthe country.Thememorialhonorsall themartyrssince1775.Itis inspiredbyaniconicphotograph in1945.Thephotograph comprisedsixUSMCraisinga U.S.flagontopofMount SuribachiduringWorldWarII.

10.GrossePointeWar Memorial

Ÿ Location:GrossePointe Farms,Michigan

Ÿ Opened:1910

Ÿ OperatingHours:9amto7 pm

LiketheWorldWarIIMemorial, theGrossePointeWarMemorial isalsobuiltinmemoryofthose wholosttheirlivesinWorldWar II.Thememorialisalsoknownas RussellA.AlgerJr.House. Besidesbeingamongthetopwar memorialsintheU.S.,ithostsa varietyofprograms,including holidaycelebrations,concerts, socialdancesforschoolchildren, obedienceschoolfordogs,etc.

Thisconcludesourlistof10warmemorialsintheU.S.you mustvisit.Wehopethisbloghascoveredeverythingyouneed toknowaboutthesememorials.

So,whenareyouplanningtovisitawarmemorial?

9.MarineCorpsWar Memorial
www.theenterpriseworld.com | 55

PRODUCT REVIEW

Founder: Uwe Kreuter

Founded: 1991

Headquarters: Frankfurt, Deutschland

No. of Employees: 50+

Website: www.cct-solutions.com

ContactPro® Review

Overview:

CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.

| January 2023 56

BackgroundofCCT:

CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).

Ouremployeesarecertifiedexperts. Constanttrainingandeducationaswell asknowledgetransferwithour partnersassureprofessional implementationandexcellentsupport. Customspecificimplementations providethebestpossibleintegrationof existingsystemsandnewcomponents. Enablingdemand-orientedactivation ofinnovativefunctionsandservices. TofulfillindividualrequirementsCCT offerstailoredsupportandmanaged service.

Ourexpertsareavailable24by7to assistandhelpclientsortodeliver proactiveservices.Inourprojectswe useprovensystemsandsolutionsfrom well-knownvendors.Toassurebest serviceforourclients,ouroperation andsupportstructureisalignedwith theprocessesofourkey-partners.

ProductDetails:

CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.

Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.

Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.

OtherProminentFeaturesofCCT ContactPro®:

Ÿ StrategicConsulting

Ÿ SolutionDesign

Ÿ Systemintegration

Ÿ SoftwareDevelopment

Ÿ CustomizedTraining

Ÿ CloudandManagedServices

CCaaS

Ÿ CommunicationPlatformasa ServiceCPaaS

Ÿ CCTContactProUnifiedDesktop

Ÿ Omni-ChannelSoftware Solution

Ÿ VoiceManagementincl.CTI

Ÿ Voice Recording/Compliance/Quality

Ÿ RealtimeAnalytics/Agent Coaching

Ÿ Outbound&AgentScripting

Ÿ EmailManagement

Ÿ Mobile&WebChat Management

Ÿ MobileBusinessChat

Ÿ SMSIntegrations

Ÿ ConversationalAIIntegration Cognigy/Google

Ÿ GoogleDialogFlowIntegration

Ÿ PCICompliancecertified

WhyPeopleShouldUseYour Product?

Ÿ IncreaseyourAgent productivity,optimizeyour Agentengagement“happiness” withahighlyefficientUnified AgentDesktopWorkspace

Ÿ Reduceaveragehandlingand reducethecostspercontactsby 30-50%,reducecostforagent training.Increasethefirst contactresolutionrate.

FrequentlyAskedQuestions:

HowisCCTbetterthanother solutions?

CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.

www.theenterpriseworld.com | 57

HowdoCCTSolutionsoperate?

CCTSolutionsoperatein4basic steps-

1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company

2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.

3.ManagedService–SimplyletCCT operatethesysteminacomputer centerwiththehighestsecurityand availabilitystandards.

4.LifeCycleManagement–CCT managesyourcontactcenter,agent productivityimprovementsandthe ongoingoptimizationofthecustomer experienceinallprojectphases.

Categories:

ACD/Omnichannel/UnifiedDesktop /IVR/ERMSSelf-Service/ KnowledgeManagement

WorkforceManagement/Dialer/ Outbound/ConversationalAI(Chatbot, Voicebot)Reporting/

CustomerAnalytics/KPI´s/Robotic

ProcessAutomation/Distance Learning/WebBasedTraining

InstantMessengerCRM/Customer ServiceSoftware/Chat/Videochat/ Co-Browsing/Remote

VisualQuality-Management

Costing:

SubscriptionPricingbetweenBasic Package40–PremiumPackage80 USDperconcurrentAgentpermonth

*TermsandConditionsApply

| January 2023 58
Follow Us On: w w w . t h e e n t e r p r i s e w o r l d . c o m

Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.