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Dearreaders,
Itmakesusutterlyhappytopresentbeforeyouourlatestmagazineissue“TheMostInfluentialBusiness Leadersin2023”thatfeaturesdecoratedleadersthataremakingadifferenceintheirrespectiveindustries.
Fromemergingindustriestolongstandinginstitutions,we’reheretorecognizethevisionarieswhoare drivingtheconversation,settingthetrends,andpushingthelimitsofwhatwethoughtwaspossible.
Thispastyearhasbeenadoozy,tosaytheleast.Ithasbeenayearoftransformation,withthepandemic forcingbusinessesofallsizesandtypestoreevaluatetheiroperations,adapttonewwaysofworking,and confrontunprecedentedchallenges.Butthroughoutitall,theseleadershavesteppeduptotheplate, exhibitingresilience,grit,andanunwaveringcommitmenttotheirteams,theircustomers,andtheir stakeholders.
Inthisissue,we’lltakeyouonajourneythroughthemindsofthemostinfluentialbusinessleadersof2023. We’llexplorethelessonsthey’velearned,therisksthey’vetaken,andthestrategiesthey’veemployedto overcometheobstaclesintheirpaths.We’lluncoverthesecretstotheirsuccessandlearnfromtheirfailures. Andmostimportantly,we’llbeinspiredbytheirvisionsforthefutureandtheirsustaineddeterminationto makeitareality
Onthecoverofthemagazine,wehavefeatured theFounder,andCEOof TahsinulAlamSarker, WorkspaceInfoTechLimited(WSIT)&SarkerTradeInternationalLtd(STIL).Withapassionfor entrepreneurshipandadeepunderstandingoftheexportindustry,Tahsinulhastransformedhiscompanyinto aleadinginternationalexporter Tahsinul’sleadership,strategicthinking,anddedicationtoinnovationhave ledtohiscompany’ssuccessandhelpedshapetheindustry.Elsewhereinthemagazine,youwillfindthe enthrallingstoriesof and DavidSuk MirelaJain.
Wehopeyou’denjoyreadingthismagazineissue!
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Onthecoverofthemagazine,wehavefeatured theFounder,andCEOofWorkspaceInfoTechLimited(WSIT)& SarkerTradeInternationalLtd(STIL).Withapassionfor entrepreneurshipandadeepunderstandingoftheexportindustry,Tahsinulhas transformedhiscompanyintoaleadinginternationalexporter Tahsinul’s leadership,strategicthinking,anddedicationtoinnovationhaveledtohis company’ssuccessandhelpedshapetheindustry.
TahsinulAlamSarker,
In2008,Tahsinulhadaclearvisionofidentifyingagapinthemarketforhighquality,customizedsoftwaresolutionsthatcouldbedevelopedquicklyandcosteffectively Withasmallteamofengineers,hefoundedWorkspaceInfotechLtd. Initiallyworkingoutofasmallofficespaceandrelyingonword-of-mouth referrals,thecompanygrewasitsreputationfordeliveringexceptionalsoftware solutionsgrew
Astheyattractedlargerandmorecomplexprojects,Tahsinulexpandedhisteam, investedinnewtechnology,anddiversifiedtheirserviceofferingstostayahead ofthecurve.Helooksbackontheexperienceaschallengingyetrewarding, allowinghimtopursuehispassionfortechnologyandpositivelyimpact businessesandindividualsworldwide.Elsewhereinthemagazine,youwillfind theenthrallingstoriesof and Oftenregardedas DavidSuk MirelaJain. America’soriginalrebelspirithasalwaysheldaspecialplaceintheheartsof people.DavidSukherehaschangedthewaypeopleenjoythisspecialspirit.
DavidhadtheideaforSaintLunain2017.Hewantedtopayhomagetothefirst everAmericanSpirit,moonshine.Theideawastomakemoonshinepremium, elevatetheoverallexperienceandreallyshowpeoplethatmoonshinecanbe quitegood.SaintLunaissmooth,delicateandincrediblycomplex.Youcan easilysipitneatoronice,andmixesbeautifullyinawiderangeofcocktails. DavidwasluckyenoughtoentertheUSmarketinMayof2019,withhisfirst twoaccountsbeingJeanGeorges’Nougatine,andEmployee’sOnly.
Mirela,ontheotherhand,wasintohospitalityformorethan15years.She movedfromTenerife,CanaryIslandtoIndia6yearsago.Shehasthesamevilla rentalcompanyinTenerifeanditwasfairlyeasyforMirelatointegrate Europeanstandardsintoholidayrentals,thankstohervastexperience.With Mirela’sMyGoaVillas,youcanbesurethatwhatyouseeonlineiswhatyou willgetofflineaswell.
L E A D E R S I N S P O T L I G H T
The Trailblazer of International Trade
Asweapproachthehalfway pointof2023,it'stimeto reflectonthemost influentialbusinessleadersinthe Asia-Pacificregion.Theseleaders havenotonlymadeasignificant impactontheirowncompaniesbut havealsohelpedtoshape industriesandeconomiesacross theregion.Theyhave demonstratedresilience,creativity, andacommitmenttoinnovation, pavingthewayforfuturesuccess.
Oneofthemostnotablebusiness leadersintheregionisTahsinul AlamSarker,theFounder,and CEOofWorkspaceInfoTech Limited(WSIT)&SarkerTrade InternationalLtd(STIL).Witha passionforentrepreneurshipanda deepunderstandingoftheexport industry,Tahsinulhastransformed hiscompanyintoaleading internationalexporter Tahsinul's leadership,strategicthinking,and dedicationtoinnovationhaveled tohiscompany'ssuccessand helpedshapetheindustry.Aswe looktothefuture,Tahsinul's influencewillsurelybefeltfor yearstocome.
JourneyasanEntrepreneur
In2008,Tahsinulhadaclear visionofidentifyingagapinthe marketforhigh-quality, customizedsoftwaresolutionsthat couldbedevelopedquicklyand cost-effectively.Withasmallteam ofengineers,hefounded WorkspaceInfotechLtd.Initially workingoutofasmallofficespace andrelyingonword-of-mouth referrals,thecompanygrewasits reputationfordelivering exceptionalsoftwaresolutions grew.Astheyattractedlargerand morecomplexprojects,Tahsinul expandedhisteam,investedin newtechnology,anddiversified theirserviceofferingstostay aheadofthecurve.Helooksback ontheexperienceaschallenging
yetrewarding,allowinghimtopursue hispassionfortechnologyand positivelyimpactbusinessesand individualsworldwide.
In2019,Tahsinul'spassionfor entrepreneurshipandexperienceinthe exportindustryledhimtostartanother business-SarkerTradeInternational Ltd.Focusedondeliveringhighqualityproducts,particularlyJute, Food,andTiles,toclientsaroundthe world,Tahsinulconductedextensive marketresearchtoidentifythemost promisingexportopportunities.He developedarobustsupplychainto ensuretimelyandhigh-qualityproduct delivery.Bybuildingrelationships withclientsandsuppliersand maintainingopenlinesof communication,heprovided exceptionalcustomerservice.Starting anexportcompanyhadchallenges,but Tahsinulisexcitedaboutthe opportunitiesahead.Heiscommitted tobuildingasuccessfulandsustainable businessforthelongterm.
Tahsinulbelievesthateverysuccessful entrepreneurhasundergoneatrialand error-process,experiencingboth successesandfailures.Hefaced challengesandhurdleswhilestriving forsuccess.Startingwithsmall investments,hefacedthechallengeof obtainingfundingtogrowhis company.Oneparticularincidenthe remembersisduringEidFestivalwhen heworkedonanoutsourcingproject, onlytobedeceivedbytheclientand notreceivepaymentduetothe fraudulentproject.Thiswasahuge setbackforhimandhiscompany
Initially,hefocusedonexpandingthe companybygrabbinganyproject available,butthechallengeshefaced helpedhimidentifypotentialredflags andavoidsimilarsituationslater.He learnedfromhisexperiencesand movedforward,strengtheninghis business.Despitethesechallenges, Tahsinulremainedresilientandnow
runshisbusinessstrongly,drawingon thelessonslearnedfromhisearly struggles.
Tahsinulbeganhisprofessional journeyasapart-timecoresoftware developerfortheGermancompany "frentle"around2007.Followinghis BSc,hejoined"NekanEngineering"as asoftwareengineer,rapidly progressingtoatechleadroleforthree projectswithinayear.In2009,he startedhisownbusiness,Workspace InfoTech.Hecontinuedtoadvance fromacoresoftwaredevelopertoa seniorsoftwareengineer,techlead, projectmanager,andultimatelyCEO. Asthecompany'sfounder,hehas operatedinmultipleroleswithinthe sameorganization.Tahsinul's educationalbackgroundinsoftware engineeringhashelpedhimtofocus entirelyonthesamefieldinsoftware developmentthroughouthiscareer
WorkspaceInfotechLimited(WSIT)is acompanythatprovidesinnovative andreliablesoftwaresolutionstoits clientsusingexpertteamsandcuttingedgetechnologies.Thecompanyhas beenservingbothNationaland Internationalclientsforyearswitha missiontotransformideasinto technology.Itsservicesinclude softwaredevelopment,mobileapp development,webdevelopment, UI/UXdesign,graphicsdesign,and hostingsolutions.WSIT'steamuses thelatesttechnologiestocreate impactfulandfunctionalsites,from simplelandingpagestocomplex applicationdevelopment.Itssitesare optimizedforperformanceanduser experience.
Thecompanyhasalsodeveloped severalproducts,includingahospital managementsystem,aWhatsAppbulk messagingsystem,ane-commerce businesssolution,arealestate managementsystem,research
software,adigitalinvoicesystem,and anERPsolution.WSITisstrongly committedtodeliveringhigh-quality servicestoitsclients,focusingon customersatisfaction.Withits expertiseandinnovativetechnology, WSITisareliablechoicefor businesseslookingforsoftware solutions.
Tahsinulisexcitedaboutthe possibilitiesthatlieahead.Hebelieves thatasnewtechnologiesemergedaily, thedemandforcustomsoftware solutionswillcontinuetogrow,andhis companieswillthrivebyadaptingto themarket'schangingneeds.
Heenvisionsafuturewhereartificial intelligenceandmachinelearningwill beleveragedtodevelopinnovativeand sophisticatedsoftwaresolutions.He alsoplanstoexpandthereachofhis businessestonewmarketsand geographies,focusingonpromoting ethicalbusinesspracticesandpositively impactingthecommunitiestheyserve.
Tahsinuliskeenonimplementingthe plantoaddressbasicneedssuchas clothes,food,shelter,education,and healthcare,focusingonthegrowthof digitalinfrastructureintheagriculture sector.Hiscompaniesarealsolooking intodifferentprojectsthatutilizeAIand MLtomakeameaningfulimpacton people'sliveswhiledrivinginnovation.
TheCOVID-19pandemichas significantlyimpactedbusinesses worldwide,resultinginfinancial losses,decreasedproductivity,and employeeretentionissues.Tahsinul facedsimilarchallengesinhis company.However,herecognizedthe needforbusinessestoadaptquicklyto thechangingsituationtosurviveand thriveinthepost-pandemicworld.
Tahsinulhasbeenfocusingon increasingtheproductivityofhis employeesandencouragingthemto overcomethedifficultiesposedbythe pandemic.Hehastraveledextensively worldwidetopursuenewprojectsand meetpotentialclients,increasingthe
STILisatradingcompanybasedin Dhaka,Bangladesh.Itimportsand exportsjutebags,tiles,softwareandIT services,andvariousfooditems.The companyhasalongheritageinthe tradingbusiness,bothintheglobaland domesticmarkets.STILiscommitted tomanufacturingandsupplyingits customerswiththebestproductsand servicesworldwide.Thisalignswith thecompany'smissiontodeliverhighqualityproductsandservicesthrough innovation,creativity,andvalue.
Thecompany'svisionistobecomea world-classorganizationwith excellenceineverythingitdoes.Its goalistoachievesustainablegrowth andestablishlong-termbusiness relationshipswithglobalstrategic partners,generatingawin-win situationforallpartiesinvolvedand promotinginternationalcooperation. STILiscommittedtorecognizingand valuingdiversityacrossitsteamsand fosteringaninspiringworkplacewith anagile,high-performancecorporate culture.
Thecompany'scorevaluesinclude perceivingcustomerneedsatthe utmost,providingflexibilityin sourcing,serviceefficiency,pricing competitiveness,andcustomized solutionsforcustomerrequirements. STILisalsocommittedto environmentalissues.Its manufacturingprocessisnonpolluting,recyclesallwastes,anddoes notreleaseharmfulmaterialsintoopen land.Thecompanyissubsidizing sustainabledevelopmentthroughits economicactivitiescombinedwith fulfillingitssocialresponsibilities, includingeducation,health,safety,and environmentalaspects.
Beinganinternationalexport-import platform,TheCompanyhasserved customersforthepastfewyearswith thebestqualityJuteitems,Foods,and Tiles.Itisalwaysonestepaheadof buyingrawmaterials,manufacturing, andsupplyinghigh-qualityproductsall overtheworld.
●Software&IT
STILofferscustomsoftware development,websitedesign,graphics design,databasedesign,ICTsupport, training,andhostingsolutions.It providescloudERPsoftware,HR managementsolution,andUI/UX designservicestolocaland internationalclientswithateamof experiencedprofessionals.
●Tiles
Thecompanyoffersawiderangeof tilesforbathrooms,bedrooms, commercialspaces,kitchens,living rooms,andoutdoorareas.Itprovides modern,luxuriousdesignsinspiredby naturethatareeasytocleanand maintain.Thecompany'sdiversetile collectionscatertocustomers'specific needsandpreferences.
●JuteBags
STILoffersarangeofeco-friendlyjute bags,includingladies'fancybags, festivalbags,andpromotionalbags.It alsoprovidesheavy-dutyshopping bags,biodegradableSonalibags,and customizedweddingjutebags.Allbags aremadeusinghigh-qualityresources andexportedworldwidefortheir qualityandvariety
●Food
STILisaleadingexporterofhighqualityfoodproducts,includingnuts, tea,seafood,bread,jam,honey,and butter.Thecompanysourcesits productsfromtrustedsuppliersacross theglobeandofferscompetitively priceditems.Thecompany's commitmenttocustomersatisfaction hasmadethemapreferredexporterof foodproductsintheregion.
Whetherit'sWSITorSTIL,Tahsinul believesindeliveringtop-notchquality tocustomers.
Tahsinulconsidershiscompanyahome whereeveryemployeeislikeafamily member Withmorethantenyearsof experienceasCEO,heappreciatesthe hardworkanddedicationofallteam members,whohavegrowntomorethan 300innumber.Hebelievesthatputting pressureonemployeescanleadto decreasedproductivityand,instead, focusesonidentifyingand collaborativelyaddressinganyobstacles thatmayarise.
Tahsinulalwaysaimstocreatea comfortableandsupportivework environmentthatfostersemployee satisfactionandmotivation.Hepushes histeammembersbeyondtheirlimits andassiststheminacquiringthe successtheyaspiretoachieve. Tahsinulbelievesthathemaydream, showtheway,andbringwork,buthis teamsustainstheworkwiththeirhard workanddedication.Asaresultof theircombinedefforts,thecompany offershigh-quality,top-notchservices totheirclients.
In2021,Tahsinulwasinternationally recognizedbyCEOInsightsIndia Magazineasoneoftheworld'stop10 businessleaderCEOs.Thisprestigious awardhonorsthemostrespectedClevelexecutivesintheindustry Tahsinulbelievesthatthesuccessofa businessisdeterminedbyhowwellit meetstheneedsandexpectationsofits stakeholders,whichincludecustomers, employees,shareholders,andthewider community.Oneofthewayshe achievesthisisbymaintaininghigh levelsofcustomersatisfaction,serving over200clientsworldwide.
Anotherkeyfactorinthesuccessof Tahsinul'sbusinessishisfocuson employeeengagement.Heunderstands theimportanceofhavingamotivated andengagedworkforceandhascreated adynamicteamthatheconsidersone ofhisfinestachievements. Additionally,heisproudtocontribute tosocietybycreatingemployment opportunitiesfortheunemployed. Innovationisanothercornerstoneof Tahsinul'sbusinessstrategy.He recognizestheneedtodevelop innovativeproducts,services,and innovativeprocessesthatmeet customers'needs.Heisconstantly implementingnewtechnologiesto developlife-changingsolutionsto achievethis.
Finally,STILisexpandingitsmarket byexportingJute,Foods,Tiles,and
morefromBangladesh,tappinginto newmarketsandhelpingproducers andmanufacturerstoproducemore products.Thecompanyisaccessinga largerpoolofpotentialcustomersby reachingbeyondthedomesticmarket.
Tahsinulemphasizestheimportanceof innovationindrivingacompany's growth.Accordingtohim,intoday's fast-pacedandcompetitivebusiness environment,companiesmust continuouslyimprovetheirproducts andservicestostayaheadofthe competition.
Tahsinulbelievesembracingnewideas andtechnologiesiscrucialinbetter servingclientsandremaining competitive.Toachievethis,he emphasizesstayingontopofindustry trendsandinvestingindevelopinghis team'sskillsandexpertise.
Tahsinulhashadtheprivilegeof workingwithnumerousclients throughouthiscareer.However,oneof histopclients,Flowcite,standsoutas aparticularlyuniqueandsuccessful partnership.FlowciteisanAll-In-One SolutionForResearchApplication Companythatoperatesglobally When theyapproachedWSITSTIL,they neededacustomizedresearchsystem toassistindividualsinresearching, writing,justifying,editing,and publishingtheirthesispapersor journals.Thecompany'steamof skilleddevelopersworkedcloselywith theclienttocreateatailoredsolution thataddressedtheirspecific requirements.
Initially,theprojectbeganwith creatingaPrototype,which WSIT'sSTIL'spassionateteampoured
theirheartsandsoulsintotoprovide high-qualityservice.Theclientwas impressedwiththePrototypeand returnedtoWSITSTILtodevelopthe productfurther Thecompanyisproud tohavecreatedaproductcalled Flowcite,whichhasbeenpossibledue tothecompany'smottoof "transformingyourideasinto technology."WSITSTILpridesitself onprovidingexceptionalservicetoits clients.Thecompanyiscurrentlyin talkswithFlowciteaboutpartneringto selltheproductworldwide.The transitionfrombeingaclienttoa partnerhasbeenmadepossible becauseofWSIT'sSTIL'ssincerityand trustintheirwork.Thecompany prioritizesappreciatingitsclientsand recognizesthatitssoftwarerepresents avisionformanyindividualswhowill utilizeit.
“Tahsinul's motto is: SKY's the Limit. He believes there are no limits to what a person can accomplish if they are willing to work hard and aim high.”
Australiaisacountryblessedwith
nature,history,andtraditionand whenwetalkaboutthemost significantcitiesinthecountry,Sydney isonenameyoucan'tmiss.Knownas thetourists'paradise,theunmissable touristAttractionsofSydneyare acknowledgedbypeoplealloverthe world.Fromdeliciousfoodtolively nightlifescenes,thecityofSydneynever disappoints.Tomakethingsmore interesting,letusintroduceyoutosome ofthelesser-knownfactsaboutthewellknownSydneycity
GoingbacktotheRoots!
Sydney'searlyhistorywasdominatedby itsstatusasaBritishprisoncolony Convictsweredroppedonthis extraterrestrialcoastandfoundthe climatehard.Thesoilwaspoor,andthe areawasrugged,requiringmanual clearing.Untilthesettlerswereableto traversetheBlueMountainsanddiscover thebetterterritorywestoftheGreat DividingRange,thelittletownwasoften shortoffood.Therewerealsofrequent clashesbetweenthegovernors,free settlers,andprisoners.
Thecity'scontemporaryhistorystartedin 1788,withthelandingofaFirstFleetof Britishshipsandtheestablishmentofa penalcolonybyGreatBritain.Sydney wasthecapitaloftheBritishcolonyof NewSouthWalesfrom1788until1900. Sydneywasdesignatedasacityin1842, andamunicipalgovernmentwas founded.Sydneybecamethecapitalof thestateofNewSouthWaleswhenthe Australiancoloniesunitedtobecomethe CommonwealthofAustraliain1901.
Whatarethemajortouristattractions ofSydney?
twentieth-centurystructures,awonder, andanaccomplishmentoftremendous engineeringandarchitecture.The OperaHouse,whichissynonymous withAustralia,isoneofthemost recognizedtouristattractionsof Sydney.Itissituatedontheeasterntip ofCircularQuayandisfamousacross theglobeforitsinnovative architecture.
aheadoftimebypackingplentyof sunscreens,hats,andsunglassesbefore yougo.
Autumnisagreatseasontoembarkon walkingtoursanddayexcursionsfrom Sydneytoitssuburbs.
Unlikeotherplaces,Sydney'swinters aremildandnottoocold.Itisalovely timeinthecity,withlotsofthingsto dosuchaswhalewatching,hiking,and evenvisitingtheaquariums.
Thislate-Georgianhistoricmonument ofSydneycomplextooksevenyearsto completeandcontainsAustralia's oldestsurvivingarmybarracks.Major GeorgeBarney,commandingtheRoyal Engineers,oversawtheconstruction, whichincludessandstoneminedonthe site.Volunteersprovidefreeguided toursonceaweek,whichincludea30minutebandperformance,
aone-hourtourofthecomplex,andan optionalvisittotheArmyMuseum. Thelatterfocusesonthehistoryof NewSouthWales'militaryservices andincludesitemssuchasweapons, clothing,andpaperrelics.
WhencanyouvisittheTourist AttractionsofSydney?
ThetouristattractionsofSydneyare oneofthemostpopulartourist attractionsaroundtheworld.Thereare nosevereweatherconditionsduetothe city'stropicallybalancedclimate, whichismaintainedallyear.However, ifyouwanttoknowwhattheseasons arelikeinSydneybeforeyouarrive, heretheyare.
Springisanexcellentseasontovisit Sydney Theweatherispleasantand comfortable,withjustenoughsunlight toallowyoutoenjoythelively metropolis.
Herearesometipsthatwouldbe helpfulwhentravelingtoyourfavorite touristattractionsofSydney
Ferriesareapopularmeansofpublic transportationamongcityresidents sinceitisthequickestmethodtomove fromonelocationtoanother.Itis inexpensive,quick,andenjoyable becauseharbourvistasarebestseenon oneoftheseboatrides.TheOpalCard maybeusedtoreserveandpayfor ferries.Dependingonthelengthof yourvacation,youmaychargethecard dailyorweekly.
InSydney,thereareseveralfreeart galleries.Theseprovidesome wonderfulinsightsintoallsortsofart formsinAustraliabyservingasa platformforfledglingartistsaswellas expertswhowishtosharetheirwork withothers.Arriveatthesegalleries earlyinthemorningsincemostof themshutaroundmidday
TheSydneyOperaHouseis,inreality, oneoftheworld'smostdistinctive
SummersinSydneymayquicklyturn fromwarmtoscorching,soprepare
ThestreetsofSydneyareas entertainingasitsgreatsites,andfree
walkingtoursareonewaytoexplore them.Twoofthemostpopularfree walkingtourstoexperiencethecity center,CircularQuay,andTheRocks areFreeToursSydneyandI'mFree WalkingTours.
FamousPersonalitiesfromSydney
Alongwiththetouristattractionsof Sydney,therearesomesignificant peoplefrom'TheCityofHarbour'who arewell-knowninAustralia,and aroundtheglobe.Let'stakealookata fewofthem.
1.AdamAshley-Cooper(bornMarch 27,1984,inSydney)isarugbyunion playerfromAustralia.Henowplays forKobelcoSteelersinJapan'sTop Leagueandhas116capsforAustralia,
whichisthethirdmostofany Australianplayer.Mr.Versatileishis moniker
2.IndianaRoseEvans(born27July 1990)isanAustralianactressand singer-songwriterbestknownforher appearancesasMatildaHunterin HomeandAway,BellaHartleyin H2O:JustAddWater,andEmmaline RobinsoninBlueLagoon:The Awakening.
3.JamesDavidWolfensohn(born December1,1933)isanAustralianAmericanlawyer,investmentbanker, andeconomistwhoservedasthe WorldBankGroup'sninthpresident (1995–2005).HewasborninSydney, Australia,andattendedtheUniversity ofSydneyandHarvardBusiness
School,aswellascompetedinfencing attheOlympics.Heworkedformany firmsintheUnitedKingdomandthe UnitedStatesbeforeestablishinghis owninvestingcompany.
4.RowanWoods(born1959)isafilm andtelevisiondirector,actor,and screenwriterfromAustralia.In1998, WoodsearnedanAFIawardforbest directorforhisworkonTheBoys.In addition,thepicturewasacceptedinto the48thBerlinInternationalFilm Festival.
5.RobertJohnChristoakaBobChristo wasanAustralian-Indiancivilengineer andBollywoodactor.Beginningwith SanjayKhan'sAbdullah(1980),he wentontoappearinover200Hindi filmsinthe1980sand1990s,including
Qurbani(1980),Kaalia(1981),Nastik (1983),Mard(1985),Mr.India(1987), RoopKiRaniChoronKaRaja(1993), andGumraah(1993).
TheBiggestEconomyofAustralia
Sydney'seconomyplaysavitalrolein Australia'scommerce,manufacturing, banking,education,anddistribution sectors.TouristattractionsofSydney havealsoplayedamajorrolein makingSydneyintoagigantic economyofAustralia.Sydney'sCBD
isthebiggestinAustralia,anditis surroundedbyseveralbusinessregions thatarealsoconsideredpartofSydney OneprominentexampleisParramatta, whichislargerthanotherstatecapitals.
ThecityofSydneyextendsacrossthe harbourbridgetoestablishNorth Sydney,whichisacontinuationofthe CBD.NorthSydneyhasasignificant economy,however,ithasahigh vacancyrate.Chatswood,Sydney's thirdbiggestbusinessregion,islocated onlyafewkilometersnorthofthecity
center.Chatswood'smajorbusinessis retail,andthecityhasseveralhigh-rise buildingswithadistinctskyline.20th CenturyFoxhasextensivestudio facilitiesinSydney
WhatmakesSydneySpecial?
1.Food
excellentselections.Ifyou'rereadyto payalittleextra,you'llbeableto locatesomegenuinelyamazing eateries.MisterGeeBurgerTruck, MomofukuSeiobo,andSepiaare amongourpersonalfavorites.
Whilethereisabroadvarietyoffoods andsweetsavailable,herearesome solidfavorites:
Ÿ Barramundi
Ÿ Sydneyrockoyster
Ÿ Australianprawns
Ÿ Avocadoontoast
Ÿ Baconandeggroll
Ÿ Lamingtoncake
Ÿ Potatocake
Ÿ Yellowfintuna
Ÿ
Australianshavebeenaccusedof beingsportsnuts,andSydneysiders, astheyareknown,arenoless passionateaboutsportsthantheir counterpartsinotherplaces. Nonetheless,Sydneyboastsavibrant culturalandintellectuallife.
Sydney,Australiahasavibrantand diversifiedculturalscene.Manyof thedistinctculturesthatcomprise Sydney'smosaicarecenteredon cultural,artistic,ethnic,linguistic, andreligiousgroupsfounded throughwavesofimmigration. Sydneyisamajorworldwide metropoliswithathrivingarts culturethatincludesmusical,
dramatic,visual,literary,andother endeavors.
OurTop10TouristAttractionsof Sydney
TheRoyalBotanicGardenSydney, locatedclosetotheOperaHouseand overlookingSydney'sspectacular metropolitanskyline,hasahuge collectionofexoticplantsfromallover theglobe.
TheRoyalBotanicGarden,Australia's oldestbotanicgardenandscientific institution,wasfoundedin1816. Wanderingthroughthis30-acrelush sanctuaryisatruepleasure.
PayingavisittooneofSydney's numerousislandsisanexcellent opportunitytolearnmoreaboutthe city'shistoryandprogress.Cockatoo Islandisoneofthoseislandsthatare wellworthavisitandafundayout.
CockatooIslandisaUNESCOWorld HeritageandNationalHeritageListed islandintheheartofSydneyHarbour Theislandhasoperatedasa shipbuildingyard,aCommonwealth navalstation,andaprisonisland throughouttheyears.
renownedtouristattractionofSydney. Friendlypubs,cobblestonelaneways, oldbuildings,andavarietyof interestingeventstakeplace throughouttheyear AvisittotheSydneyTowerEye shouldbeatthetopofyourlistof must-seesitesifyouwanttoview Sydney,theHarbour,theshoreline,and itssurroundingdistrictsfromabove.
TheSydneyTowerEyeoffersthe greatestviewsofthecityfromthe second-highestobservationtowerin theSouthernHemisphere,aswellasan innovative4Dfilmexperience.
Whilenotasbig,Sydney'sHydePark hasasimilarappearanceandfeelto NewYork'siconicCentralPark,owing toitspositioninthecity
PalmBeach,located40kilometers northofSydney'sCBD,hasadistinct ambiancereminiscentofalittle subtropicalparadise.PalmBeachisa popularday-triplocationforSydney residentsaswellasaspecialized vacationdestinationforvisitors, backpackers,andAustralianand worldwidecelebrities.
HowistheNightlifeScene?
TherenownedSydneyHarbourBridge, whichopenedin1932,notonlyhasthe nicestappearance,butit'salsoan extraordinaryfeatofexcellent engineering.The134mhighSydney HarbourBridge,sometimesknownas theCoathangerduetoitsarch-based form,linksthecity'sCBDwiththe city'sNorthShore.
TarongaZooinMosmanisaterrific dayoutforyoungandelderlyalike,set againstthebackgroundofSydney's CBDcityscape.Therearemanyways totraveltoTarongaZoo,buttheboat ridefromCircularQuayisthemost convenient.
DarlingHarbour,Sydney'sbiggest recreationalandpedestrianzone,is hometoawiderangeoffamilyfriendlyactivities.DarlingHarbourhas somethingforeveryone,from beachfrontrestaurantsandfrequent fireworksshowstointeresting museumsandsprawlingparks. TheSydneyAquarium,theAustralian NationalMaritimeMuseum,Madame Tussauds,theWildLifeSydneyZoo, theChineseGardenofFriendship,and theDarlingQuarterKidsPlayground areallmust-seeattractions.
TarongaZoo,Australia'sbiggestzoo,is quietlynestledawayonthenorthside ofSydneyHarbourwithmagnificent cityviews.Ithasfantastic performancesandoffersintimate interactionswithmanyanimalspecies.
Sydneyhasgreatnightlife,including operaconcerts,karaokebars,clubs, andcafes.Thereareinfinitelocations tounwindafteraharddayatworkfor everykindofnightcrawler,soyou'll neverbestuckforthingstodoin Sydneyaftersunset.Sydneyoffers everything,fromnoisyandhectic nightclubstotranquilbeachshacksand cafés.
FrequentlyAskedQuestionsabout Sydney
1.HowtotravelwithinSydney?
TheSeaLifeSydneyAquariumisone ofthemostfamoustouristattractions ofSydney,locatedonthenorthernside ofDarlingHarbour,justnorthofthe historicPyrmontBridge.
TheeasiestmethodtotraveltoSydney isdeterminedbyyourbudgetand whereyouwanttostay.Ifyou're stayinginthecitycenter,walkingor usingpublictransitistypicallythe mostconvenientandleastexpensive choice.However,ifyouwanttodoa lotoftouringoutsideofthecity,you mightthinkabouthiringavehicle.Just keepinmindthatparkinginSydney mayberatherpricey
TheRocks,oneofSydney'soldest neighborhoods,wasformerlyan infamousprisontownbutisnowa
HydePark,locatedontheeastern outskirtsofSydney'sCBD,is Australia'soldestpublicparkland.The parkstretchesnorthwardtothe DomainandtheRoyalBotanicGarden.
2.Howmuchdoesastaycost?
YoushouldbudgetroughlyAU$352 ($250)perdayforyourtriptothecity,
asyoupreparetowitnessoneofthe besttouristattractionsofSydney.The averagedailypriceisbasedon previoustravelers'costs.Previous visitorsspentanaverageofAU$55 ($39)onmealsandAU$18($13)on localtransportationinoneday SummersinSydneyarepleasant,while wintersaremild.Inthewinter, temperaturesseldomfallbelow freezing,andsnowfallisevenmore infrequent.
VividSydney,alightfestival,isoneof Sydney'smostmagnificentyearly spectacles.TheSydneyOperaHouse andtheSydneyHarbourBridgeare transformedintolightartfortourists and"Sydneysiders"fromMaythrough June.
Fromtheprimetouristattractionsof Sydneytosomeofthelessexplored partsofthecity,thereisareasonwhy Sydneyisthebiggesteconomyof Australia.Ifyou'vereadeverythingwe havementionedsofar,yourexperience whenyouvisitthebeautifulcityof Sydneyisabouttobecomealotmore enjoyable.
AnotherinterestingfactaboutSydney isthat,becauseofitsproximitytothe InternationalDateLine,itisusually thefirstmajorcityintheworldto welcometheNewYear.
1.Climate 2.Entertainment 3.Lesser-known
Mirelaknowsthatwhenyoudecidetogoona vacation,youexpectcertainthingsandyou don'twanttocompromiseonyourstandardof living.
Goaisoneofthehottestplacesforanyonelookingtospend somevacationtime.Mirelawantstogiveanyonewhovisits a top-notchexperiencewithMyGoaVillas.
FeaturingforTheEnterpriseWorld'sthisissueofTheMost InfluentialWomenToWatchforin2022isMirelaJain,a visionarymakingyourGoavacationevermoreexciting.
MirelaJain-Leadingtheway: Founder
Mirelawasintohospitalityformorethan15years.She movedfromTenerife,CanaryIslandtoIndia6yearsago. ShehasthesamevillarentalcompanyinTenerifeandit wasfairlyeasyforMirelatointegrateEuropeanstandards intoholidayrentals,thankstohervastexperience.With Mirela'sMyGoaVillas,youcanbesurethatwhatyousee onlineiswhatyouwillgetofflineaswell.
Vision:
Atthestartofhervillajourney,Mirelastartedpromoting villasforholidayrentalsbysimplysendingbookingstothe villaowners.Overthespanof1to1.5years,Mirelafigured outthatifshestartedrentingitwithherownstaff, shewill beabletogivebetterservicetothepeoplestayingin.
AftersometimeMirelastartedhiringpeople.Thatincluded housekeepingstaff,chefs,security,andothers.Tomake sureguestsgotthebestservicepossible,shetrainedthem constantly,offeredthemthehighestqualityofbedlinen, madeherownbrandoftoiletries,anddideverythingto keephervillasa5-starproperty
AboutMyGoaVillas:
MyGoaVillaswasestablishedinMay2017.Theyhave carefullyinspectedandcoordinatedtheselectionofvillas. Atthetimeofchoosingeachvilla,TheMGVcarefully takesintoconsiderationthevillalocation,villadesign, interior, facilities,andmostimportantthing,the managementandstaffsetup.
Provingtobeachallengeinitself,eachvillaishandpicked andregularlyre-evaluated.Extensiveresearchonboarding newpropertiesforholidayrentals.Todescribeeachoftheir villas,theyhavecompiledthevillainclusionsandfacilities,
however,ifanyonehasanyadditionalqueries,TheMy GoaVillasteamisalwayspleasedtoprovideimmediate assistance.
BuildingTheEmpireBrickByBrick:
Mireladideverythingtoprepareapropertyforrentals whilemakingsureeventhesmallestofdetailsweredone perfectly.Andbecauseshedidnotwanttodealwith complaintslater,everythingneededtobeintheright place.
Mirelawantedtoexceedtheexpectationsofguestswith everythingsheofferedandtheexperienceshegainedin Europehelpedhertremendouslyinthat.
TeamWorkMakesTheDreamWork:
Mirelavaluesheremployeesgreatly Alongwithgettinga higher-payingjob,Mirelaalsoprovidesasafeandclean placetostayfortheemployeestomakesuretheirquality oflivingisn'tcompromised.
Howthingsstandcurrently:
AccordingtoMirelaIndiaisabigmarketforherbusiness togrowandvacationrentalrevenueisthepracticewhere youneedtoadaptyourpricestowhateverthedemandis toconvertbookingsatthehighestpossiblepricepoint.
Mirelabelievesinprovidingvalueforeveryoneandwith MyGoaVillas,shedeliversonthatpromise.
ReasonBehindLong-StandingSuccess:
Yearsofexperienceinrunningavacationrentalbusiness hastaughtMirelathatguests'satisfactiondependson threemainfactors:Productoffering,productmarketing, andgoodreviews.
Mirelahasutilizedthesethreemainfactorsperfectlyin herfavortokeepthesuccessofhervillassoaring.
Products&Services:
WelcometoGoa!
Experienceamultitudeofbeautifulbeaches,a Comfortableroomfittedwithmodernamenities,and wonderfulhospitalityensuringsatisfactionforeach person.
WhatmakesMyGoaVillasStandOut:
-Availability:
MirelaandherteamliveandworkinGoa,whichmeans thattheyareonhandtomanageyourpropertyandensure thatallrentalsareorganizedandrunsmoothly
-Service:
MyGoaVillapridesitselfonofferingonlythehighest levelsofservicebothtoitsclientsandtotheowners.
-Experience:
Mirela'steamspecializesinholidayvillarentalsinNorth Goa.Theteamwilladviseyouonwhatyouneedtodoto ensurethemaximumrentalreturnfromyourproperty.
LedbyMirela,theteamhasgainedtremendousexperience byvisitingeachofthevillas.Theteamknowstheproperties insideandoutandwillonlyconfirmrentalsinyourvilla wheretheyaresuretheclientswillbehappyandenjoya wonderfulholiday.
-MaximizedRentalIncome:
MyGoaVillasofferscompetitive,fixedcommissionrates meaningalltheirrentalpropertiesarecompetitivelypriced toattractthemaximumrentalrevenuesforyou.
-InternationalMarketing:
MyGoaVillasmarketstheirrentalvillasonatrulyglobal basisusingbothdigitalandmoretraditionalmarketing methods.
HappyOwners:
TheownersofMyGoaVillastrusttheminmanagingthe rentalprocessfromstarttofinishandthegreatest complimentisthatmanyofthenewpropertiescometo themfrompersonalrecommendationsofourservices.
Expansionplansforthefuture:
Politeness,availability,andhelpfulnessarethethingsyou expectatanyqualityhospitalityservice,saysMirela.
ButbecauseMyGoaVillasisaluxuryvilla,guestsexpecta certainsetofservicessuchaspersonalchefs,housekeeping,
andacaretakerwhohandlesthingslikeluggage,makes reservations,andmore.Mirelamakessureallofthese thingsareprovidedtoeveryguestathervillas.
Mirelalikestomaintainaveryhighstandardforhervillas. Respondingtotheguestsinaprofessionalyetnaturalway isareallyimportantskilltohave.Positivityiscontagious, andMirelamakessurethepeopleshehirespossessjustthe skillsthatcreateapositiveenvironmentsurroundingthe villatotransformtheexperienceoftheguests.
Mirelahasalreadyledthewayandreachedthetopof holidayrentalsandmanagement.Butshedoesn'twantto stophere.Sheisplanningonimprovingherportfolioof villasfurtherbybuildingmanymoreMyGoaVillas.
Breakingtheobstacleswithtechnology:
Runningavacationrentalbusinesscansometimesfeellike you'reconstantlydodgingobstaclesthatstopyourprogress. Itmightfeellikeyoucan'tcatchabreakandyourto-dolist justkeepsonincreasingonebyonewithmanyproblemsto solve.
Tryingtodoeverythingbyyourselfcanbetiresomeand difficultattimes.
Thisiswherevacationrentaltechnologycomesinasa blessingtohelpcutdownonmanual,repetitivetasks.You canusetheenergysavedfromthisinimprovingotherareas ofyourpersonalandprofessionallife,SaysMirela.
Wordofadviceforbuddingentrepreneurs:
“Staypositive,leanonyourstrengths,andhireexpertswho wouldhelpintakingyourprojectstoanotherlevel.Take risks,butcalculated.Nevergiveup.
Ifyouwanttotakethefasterroadtosuccess,makeyour businessvisibletotheconsumers,andbeoptimisticabout everythingthatyouaredoingtoachieveyourgoals.”
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem.
Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin 2018.However,Adidas'brand worthfellbymorethantwobillion dollarsin2021,thusitremainsto beseenhowthefirmdoesinthe nextyears.
Ad Campaigns that proved “Impossible is Nothing”!
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
Ÿ The'AllInOrNothing' Campaign
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
Ÿ AllAdidas
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry. Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
Competitors that made it difficult for Adidas!
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
1.Nike
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
5.UnderArmour
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
2.Puma 3.NewBalanceitsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.Adidasattemptedtolaunchthe ShackleShoe.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.USSR-ThemedAdidasProducts
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough
duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
PartnersinSuccess!
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Ÿ TheAdidasYeezycollaboration
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
ExpansionsinthePipeline
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
Weliveinamoment markedbyfast transformation, particularlyforthecorporateworld. Considerthefactthat,inthespanof justonegeneration,businesseshave beenforcedtoadjusttoentirelynew marketingchannels(webandsocial), figureouthowtoinvestinandmake useofnewtechnologies,andcompete onaglobalstage.TheseareBusiness Challengesthatourparents’and grandparents’generationscould hardlyhaveimagined.
Becauseofthesequickchangesand thecompany’scontinuedexpansion,it isimpossibleforanyoneCEO—or anyemployee,forthatmatter—tobe anexpertineverysinglearea.This mayhavebeenthecasefromthe beginning,butithasneverbeen clearerthanitisnow.
Becauseofthis,inmyview,the greatestwayfororganizationstomeet andhandlesomeofthemost significantdifficultiestheyfacetoday isbyworkingwithskilled consultants.Hiringaconsultantmay helpCEOsaddtheexperienceand abilitiestheyneedtosolvecertain BusinessChallengesatspecifictimes andcandeliverthegreatestpotential resultsiftheydoso.
HerethebiggestBusiness ChallengesgrowingCompanies face:
ThenatureofBusinessChallenges thatareexpandingoftenresultsina declineinqualityastheyexpand, particularlythosethatexpandrapidly. Initially,fewerindividualsare responsibleforcompletingall responsibilities.Expertsandexperts launchafirm,provideexceptional quality,labourdayandnight,and developaclientele.
2.Developingthegreatestmarketing strategy
Developingthemosteffectivemarketing strategyisanothervitalaspectofa developingfirm.Marketingisessential forbusinessestothriveinacompetitive market.PoorBusinessChallengesplans andinadequatekeyperformance indicatorsresult inaseveredeclinefor manyfirms,particularlyconventional ones,andactasbottlenecks.
Youngercompaniesareunableof articulatingtheirdistinctcompetitive advantagevis-à-visestablishedgiants. Ontheotherhand,industryleaders overlookstealthfirmsswiftlytargeting theirtargetmarket,exposingtheir shortcomings,anddevelopinga counteroffer
andbusinessesaregovernedby boards.Consultantsandadvisorsare theequivalentofexpandingafirm efficientlyforsmallandmediumsizedbusinesses.
8.Management Managementisthemostsignificant aspectofcompanyandplaysa crucialrole.Withoutmanagement, everythingwillcrumbletothe ground.Thereareseveraltypesof managementinthecorporatesector Itinvolvesthemanagementand coordinationofprocesses,people, time,resources,budgets,andother organizationaloperationsandtasks.
ThebusinessProcessModelisa significantobstaclefordeveloping companies.Asthecompanyentersnew marketsandemploysmorepersonnel,its processeswillevolveovertime.New personnelinfluencetheOrganization’s hierarchy,oftenresultinginthecreation ofnewmanagementlevels,operational processes,andmanagementworkflows.
Strategicleadershipentails developingthecorrectroadmapfor thefirm(oradepartment), decomposingitintoactionable items,assigningtheobjectivestothe necessaryparties,andunifyingthe team.
Ittakesskilltoallocatetimetothe correctobjectives.Thisisa legitimateconcernforpractically everysector.
Whenfoundersarehighlyengagedin day-to-dayoperations,thisisatypical issueforstartupsandsmallenterprises.
6.Absenceofdirectionorvision
Companiesthatlackalong-termstrategy areplainlythreatenedbygroupshavinga well-definedagenda.
7.UtilizingConsultantsandBusiness Consultants
Athletesworkwithcoaches,artists dependonproducersfortrendadvice,
Theabsenceofaplan,theabsence ofsuitablekeyperformance indicators,andtheinabilityto generatemeaningfulBusiness Challengesoutcomesaresignificant impedimentsformanyfirms, particularlyconventionalones.
12.BuildingaCompany’sBrand
Buildingabrandisacomplicated, long-termendeavor,andquantifying outcomesisdifficult.However,the consequencesofastrongbrandare undeniable.
10.TimeManagement 9.StrategicManagement 4.BusinessProcessModel 5.ReducingRelianceOnThe FoundingGroup 3.DealingWithMarketRivalry13.
Recruitingatscaleissignificantly moredifficult.Ifyoumustmake concessionsinaverycompetitive market,yourexpenseswillincrease.
14.
Itisdifficulttoarrangeaninterview withhightalent.Obtainingtheir acceptanceofanofferisatypeof chance.Keepingthem?Eventhe greatestcompanieshavedifficulty retainingtalent.
Diversityhasbeenasensitivesubject forcenturies.Ensuringthehealthof thecultureisoneofthemostpressing issues.
Creatingagreatcultureisamultistep processthatencompassesallaspectof theendeavor.
17.
Poorcommunicationmayresultin significantlossesforacorporation. Theywerecausedbydisorganized work,incorrectdeliveries,andother factors.Communicationissueshave becomeoneofthemostsignificant BusinessChallengesforallfirms. Communicationissueshavebecome oneofthemostsignificantBusiness Challengesobstaclesforallfirms.
18.Maintainingpacewith innovation
Duetothedifficultiesassociatedwith implementingnewsoftware, businessescanbecometoorelianton
obsoletetoolsandsystems.Ifa company’sleadershiplacks technologicalacumen,itmayloseout onseveralchances.
19.
Acrucialobstacleforbothsmalland bigbusinesses.Anunproductive BusinessChallenges,unmotivated employeeatastartupmayrepresent 20%ofthewholeworkforce.
Adaptingonalargescaletomarket upheavalsandtechnicaldevelopments isdifficult.Newspaperandsocial mediaadvertisingisadifferent ballgame.Comparabletoconvertinga conventional“carsalesman”procedure toacontemporarycompany developmentworkflowinlightofthe alteredbuyer’sjourney.
MetaDescription:Ifyoulikeunfoldingthehistorypagesby
visitingdifferentplaces,herearethe10warmemorialsin theU.S.thatyoumustvisit.
Historyfascinateseveryone,regardlessofcountry,religion,orage group.Itissomethingthattakesyouonajourneywhereyoucandive intothepast,observewhatwasrightandwherethingswentwrong,and comeoutwisertoconfrontwhatliesahead.Ifyouarealsointohistory, visitinghistoricalplaceslikeforts,monuments,palaces,andwar memorialsmustalwaysbeanoverwhelmingfeeling.
Visitingwarmemorials,inparticular,isanidealwaytopayhomageto thosewholosttheirlivesfightingforthenationandrelivetheirfond memories.Eachwarmemorialrepresentsthecountry'senthrallingand vibranthistoryandremindsusofthesacrificesandvalorofour ancestors.Ifyouareplanningtovisitawarmemorial,letushelpyou withthe10warmemorialsintheU.S.youcannotmiss.
10WarMemorialsintheU.S.you mustVisit
Ÿ Location:NationalMall, WashingtonD.C.
Ÿ Opened:2004
Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)
TheWorldWarIIMemorialisbuiltin thehonorof16millionAmericanswho servedintheU.S.armedforcesduring theSecondWorldWar Thenationalwar memorialaestheticallyrepresents America'svictoryinWorldWarII.It has56pillarsthatsymbolizeunity amongtheU.S.statesandterritories.It alsocomprisesacoupleofsmall triumphalarchesforthePacificand Atlantictheatersthatsurrounda fountainandanovalplazaatthecenter
Ÿ Location:NationalMall, WashingtonD.C.
Ÿ Opened:1931
Ÿ OperatingHours:24 hours
BrieflyknownastheDistrict ofColumbiaWarMemorial, theDCWarmemorialisone ofthemust-watchwar memorialsintheU.S. Originallyconstructedasa domedtemple,thememorial underwentrenovationin 2010.Itshowcasesthenames oftroopswholosttheirlives duringthewarinalphabetical order.In2014,theNRHP (NationalRegisterofHistoric Places)listedthememorial.
1.WorldWarIIMemorial 2.DCWarMemorialŸ Location:ConstitutionGardens, WashingtonD.C.
Ÿ Opened:1982
Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)
PeoplealsoknowVietnamWar MemorialasVietnamVeterans Memorial.Thememorialhonorsthe valianteffortsofthosewhoservedin theVietnamWar.Theprimaryattraction ofthismemorialistwogranitewalls engravedwiththenamesof58,318 braveheartswhosacrificedtheirlives forthecountry Allthenamesare engravedinchronologicalorder
Ÿ Location:WestPotomacPark,Washington D.C.
Ÿ Opened:1995
Ÿ OperatingHours:24hours
AlsoknownastheKoreanWarVeterans Memorial,thisisoneoftheiconicwar memorialsintheU.S.commemoratingthe sacrificeofthemilitarypeoplewhodiedinthe KoreanWar.Thememorialcomprises19 statuesalongsideawallofremembrance engravedwiththenamesofmartyrs.
Ÿ Location:PershingPark,WashingtonD.C.
Ÿ Opened:1981
Ÿ OperatingHours:24hours
TheWorldWarIMemorialpaystributetothe servicesofmartyredAmericancitizensintheFirst WorldWar.ItwasoriginallydedicatedinPershing Parkin1981andwasopenedtothepublicin2021. ThememorialfeaturesthestatueofJohnJ.Pershing, thethenGeneraloftheArmies.Thewallsofthe memorialalsoshowcasethesoldiers'journeys.
3.VietnamWarMemorial 4.KoreanWarMemorial 5.WorldWarIMemorialŸ Location:VermontAvenue,Washington D.C.
Ÿ Opened:2004
Ÿ OperatingHours:24hours
Thiswarmemorialservesasatributetothe UnitedStatesColoredTroops(USCT)who foughtduringtheAmericanCivilWar.It honorsthememoriesofapproximately 209,145USCT.“TheSpiritofFreedom” statueistheprimaryattractionofthiswar memorial.Itisabronzestatueshowcasing threemenfromtheinfantryandasailorwho isdefendingfreedom.
7.AmericanVeteransDisabledforLife Memorial
Ÿ Location:WashingtonD.C.
Ÿ Opened:2014
Ÿ OperatingHours:9amto5pm
AmericanVeteransDisabledforLifeMemorial isoneofthefewwarmemorialsdedicatedto thosedisabledduringthewar Thememorial honorsveteransoftheU.S.Armywhowere permanentlydisabledduringtheirnational service.Thefundraisingforthismemorial startedwaybackin2000,thetargetamount wasreachedin2010,andthememorialwas opentothepublicin2014.
Ÿ Location:ValleyForgeNationalHistoricPark,Pennsylvania
Ÿ Opened:1917
Ÿ OperatingHours:6amto8pm
NationalMemorialArchcelebratesthearrivalofGeorge WashingtonandtheContinentalArmyatValleyForge.During the1777-78continentalwar,theU.S.Armyspentthewhole winterattheValleyForgemilitarycamp.Inspiredbythe“Arch ofTitus”inRome,thearchwasplannedduringthepost-Civil Warerawhenmanywarmemorialsandmonumentswere plannedandbuilt.
6.AfricanAmericanCivilWarMemorial
8.NationalMemorialArch
Ÿ Location:1954
Ÿ Opened:ArlingtonCounty, Virginia
Ÿ OperatingHours:6amto midnight
MarineCorpsWarMemorialisa nationalmemorialthatis dedicatedtoalltheUnitedStates MarineCorps(USMC)wholost theirliveswhileservingthe country.Thememorialhonorsall themartyrssince1775.Itis inspiredbyaniconicphotograph in1945.Thephotograph comprisedsixUSMCraisinga U.S.flagontopofMount SuribachiduringWorldWarII.
Ÿ Location:GrossePointe Farms,Michigan
Ÿ Opened:1910
Ÿ OperatingHours:9amto7 pm
LiketheWorldWarIIMemorial, theGrossePointeWarMemorial isalsobuiltinmemoryofthose wholosttheirlivesinWorldWar II.Thememorialisalsoknownas RussellA.AlgerJr.House. Besidesbeingamongthetopwar memorialsintheU.S.,ithostsa varietyofprograms,including holidaycelebrations,concerts, socialdancesforschoolchildren, obedienceschoolfordogs,etc.
Thisconcludesourlistof10warmemorialsintheU.S.you mustvisit.Wehopethisbloghascoveredeverythingyouneed toknowaboutthesememorials.
So,whenareyouplanningtovisitawarmemorial?
9.MarineCorpsWar Memorial 10.GrossePointeWar Memorial
Founder: Uwe Kreuter
Founded: 1991
Headquarters: Frankfurt, Deutschland
No. of Employees: 50+
Website: www.cct-solutions.com
Overview:
CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.
BackgroundofCCT:
CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).
Ouremployeesarecertifiedexperts. Constanttrainingandeducationaswell asknowledgetransferwithour partnersassureprofessional implementationandexcellentsupport. Customspecificimplementations providethebestpossibleintegrationof existingsystemsandnewcomponents. Enablingdemand-orientedactivation ofinnovativefunctionsandservices.
TofulfillindividualrequirementsCCT offerstailoredsupportandmanaged service.
Ourexpertsareavailable24by7to assistandhelpclientsortodeliver proactiveservices.Inourprojectswe useprovensystemsandsolutionsfrom well-knownvendors.Toassurebest serviceforourclients,ouroperation andsupportstructureisalignedwith theprocessesofourkey-partners.
ProductDetails:
CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.
Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.
Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.
OtherProminentFeaturesofCCT
ContactPro®:
Ÿ StrategicConsulting
Ÿ SolutionDesign
Ÿ Systemintegration
Ÿ SoftwareDevelopment
Ÿ CustomizedTraining
Ÿ CloudandManagedServices CCaaS
Ÿ CommunicationPlatformasa ServiceCPaaS
Ÿ CCTContactProUnifiedDesktop
Ÿ Omni-ChannelSoftware Solution
Ÿ VoiceManagementincl.CTI
Ÿ Voice Recording/Compliance/Quality
Ÿ RealtimeAnalytics/Agent Coaching
Ÿ Outbound&AgentScripting
Ÿ EmailManagement
Ÿ Mobile&WebChat Management
Ÿ MobileBusinessChat
Ÿ SMSIntegrations
Ÿ ConversationalAIIntegration Cognigy/Google
Ÿ GoogleDialogFlowIntegration
Ÿ PCICompliancecertified
WhyPeopleShouldUseYour Product?
Ÿ IncreaseyourAgent productivity,optimizeyour Agentengagement“happiness” withahighlyefficientUnified AgentDesktopWorkspace
Ÿ Reduceaveragehandlingand reducethecostspercontactsby 30-50%,reducecostforagent training.Increasethefirst contactresolutionrate.
FrequentlyAskedQuestions:
HowisCCTbetterthanother solutions?
CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.
HowdoCCTSolutionsoperate?
CCTSolutionsoperatein4basic steps-
1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company
2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.
3.ManagedService–SimplyletCCT operatethesysteminacomputer centerwiththehighestsecurityand availabilitystandards.
4.LifeCycleManagement–CCT managesyourcontactcenter,agent productivityimprovementsandthe ongoingoptimizationofthecustomer experienceinallprojectphases.
Categories:
ACD/Omnichannel/UnifiedDesktop /IVR/ERMSSelf-Service/ KnowledgeManagement
WorkforceManagement/Dialer/ Outbound/ConversationalAI(Chatbot, Voicebot)Reporting/
CustomerAnalytics/KPI´s/Robotic
ProcessAutomation/Distance
Learning/WebBasedTraining
InstantMessengerCRM/Customer ServiceSoftware/Chat/Videochat/ Co-Browsing/Remote
VisualQuality-Management
Costing:
SubscriptionPricingbetweenBasic Package40–PremiumPackage80 USDperconcurrentAgentpermonth
*TermsandConditionsApply
