The Best Cybersecurity Service Providers in 2022

Michael Quinn Chief Executive Ofcer

SUBSCR IBE SUBSCRIBE

From Editor’s Desk

TheFBIreportsthatcybercrimehasincreasedbyover300%sincethebeginningofthepandemic.Notonly candatabreachescausefinanciallossesanddisruptbusinesscontinuity,butreputationaldamagecanbe evenmorecostly.Yet,dataprotectionhasnottraditionallybeenafocusofsecurityarchitecture. Cybercriminalspassthroughourstrongperimetersinwaysthatappeareffortlessandstealunprotecteddata.We mustshiftourattentiontoenablingthedatatoprotectitselfandmakecybercrimealmostimpossible.

Thesecurityindustryhasevolvedinadirectionthatlostsightofitsgoal.Insteadofprotectingcriticalinformation likestrategicplans,intellectualproperty,personalinformation,etc.,networksecurityhasfocusedonprotectingand monitoringthedigitalinfrastructure.Unfortunately,thisfocushasputorganizationsinareactivemodethatonly providesthemeanstointerveneinmaliciousthreatsaftertheyhavebeeninitiated.

Featuringfor thisissueof arethe TheEnterpriseWorld's TheBestCyberSecurityServicesProvidersin2022 storiesofsuchsuccessfulbusinessesthathavemadeitthrougheveryoddstormandmadeittothetop.

FortheCoverStoryreadabout-

ActiveCypher-ActiveCypherbringssimplicitytotheDataLossPreventionspaceandfulfillsitsoriginalpromise ofsecurityandprotection.Theydothisbyprovidingbaked-in,asset-levelprotection&securityacrosstheentire datasupplychain,renderingsensitivedataworthlesstoransomwareattackersandturningpotentialdatabreaches fromcatastrophesintoinconveniences.Inaddition,ActiveCypherplacesbusinessesincontrolofriskatthe organizationallevelandrestoresthefreedomtobeeffectiveattheindividuallevel.

ActiveCypherisaDataLossPreventionvendorspecializinginprotecting&securingdataattheassetlevelacross itslifecyclewithfarlesscomplexityandcost.TheirsimpleandeffectiveapproachredefinesDLPbyenablingdatato beself-protectedeverywhere,evenwhenfirewallsandothersecuritymeasuresfail.Therapidaccelerationofdigital transformationacrossallindustriesprovidedtheidealenvironmentforActiveCypherSolutionstoprotectwhat customersvaluemost:thedata.

AadyaSecurity-AaDyaSecuritycombinestheexpertiseofacompletecybersecurityteamwiththelatestAIand machinelearningtechnologywithinitsall-in-oneAI-poweredsecurityplatformJudy.WithitsAIandmachine learningcapabilities,theplatformcontinuouslylearnsanddefendsSMBsagainstever-evolvingcyberthreats.

PoweredbyJudy,AaDyaSecurity'sinnovativeAIandmachinelearning,AaDya'sproductissimple,affordableand provides24/7cybersecurityprotectionandforSMBswholackthetime,expertiseandcapitaltosuccessfully implementthesesolutions.

Techforing-TechForingisapremierteamofcertifiedcybersecurityprofessionals.Westartedin2014withonlyone goal:toprovidesafercyberspaceforeveryone.Andsincethen,wehavebeendeliveringbest-in-classcybersecurity monitoringandmanagementsolutionstocorporations,governmentagencies,andindividuals.Sinceourconception, wehaveservedsecuritysolutionstoalmost7000clientsacross90+countries.

TechForingspecializesinRiskAssessment,IncidentResponse,SecurityCompliance,andSMBSolutions.We providecybersecurityservicestobothbusinessesandindividuals.

Shalmali W.

Leaders in Spotlight

FortheCoverStoryreadaboutActiveCypher-ActiveCypherbrings simplicitytotheDataLossPreventionspace andfulfillsitsoriginalpromiseofsecurityand protection.Theydothisbyprovidingbaked-in, asset-levelprotection&securityacrossthe entiredatasupplychain,renderingsensitive dataworthlesstoransomwareattackersand turningpotentialdatabreachesfrom catastrophesintoinconveniences.Inaddition, ActiveCypherplacesbusinessesincontrolof riskattheorganizationallevelandrestoresthe freedomtobeeffectiveattheindividuallevel.

ActiveCypherisaDataLossPrevention vendorspecializinginprotecting&securing dataattheassetlevelacrossitslifecyclewith farlesscomplexityandcost.Theirsimpleand effectiveapproachredefinesDLPbyenabling datatobeself-protectedeverywhere,even whenfirewallsandothersecuritymeasures fail.Therapidaccelerationofdigital transformationacrossallindustriesprovided theidealenvironmentforActiveCypher Solutionstoprotectwhatcustomersvalue most:thedata.ActiveCypherwasstartedwith theconceptthatDataProtectionwasthe primarygoalofcybersecurityandthetargetof cybercriminals.TakingaDataFirstapproach simplifiesoperationalfocusandchangeshow theindustrythinksaboutDataLossPrevention. Additionally,80%oftheworld'sbusinesses runonMicrosoft'srichinfrastructure,which theyleveragedtocreateaseamlessdynamic DataProtectionsolution.ActiveCypher's prototypewasintroducedtothemarketin 2019.Aswithmostgreatideas,operational experienceincustomerenvironmentshelped themshapetheirofferinginawaythatsolves bothtomorrow'sproblemsaswellastoday's.

AadyaSecurity-AaDyaSecuritycombines theexpertiseofacompletecybersecurityteam withthelatestAIandmachinelearning

technologywithinitsall-in-oneAI-powered securityplatformJudy.WithitsAIand machinelearningcapabilities,theplatform continuouslylearnsanddefendsSMBsagainst ever-evolvingcyberthreats.PoweredbyJudy, AaDyaSecurity'sinnovativeAIandmachine learning,AaDya'sproductissimple,affordable andprovides24/7cybersecurityprotectionand forSMBswholackthetime,expertiseand capitaltosuccessfullyimplementthese solutions.

Judymakescybersecurityeffortlessand efficientbyprotectingyourvirtual environmentwithacomprehensivesuiteof securityfeaturesyouwon'tfindanywhereelse. DNSfiltering,PasswordManagement,Single SignOn,EndpointDetection&Response, ThreatDetection&Automated Remediation,OngoingCybersecurityTraining.

Techforing-TechForingisapremierteamof certifiedcybersecurityprofessionals.We startedin2014withonlyonegoal:toprovide safercyberspaceforeveryone.Andsincethen, wehavebeendeliveringbest-in-class cybersecuritymonitoringandmanagement solutionstocorporations,government agencies,andindividuals.Sinceour conception,wehaveservedsecuritysolutions toalmost7000clientsacross90+countries.

TechForingspecializesinRiskAssessment, IncidentResponse,SecurityCompliance,and SMBSolutions.Weprovidecybersecurity servicestobothbusinessesandindividuals.As anexample,businessesareconstantlyatriskof fallingvictimtocyber-attacks.OurRisk Assessmentservices,suchasVulnerability AssessmentandPenetrationTestingcanhelp companiestoidentifyandpatchtheirsecurity infrastructure'sweaknesses.OurIncident ResponseServiceshelpbusinessestodealwith cyber-attackssuchashackevents,ransomware attacks,databreaches,etc.

C O N T A C T I V E

Michael Quinn Chief Executive Ofcer

TheFBIreportsthatcybercrimehasincreasedbyover 300%sincethebeginningofthepandemic.Notonlycan databreachescausefinanciallossesanddisruptbusiness continuity,butreputationaldamagecanbeevenmore costly Yet,dataprotectionhasnottraditionallybeenafocus ofsecurityarchitecture.Cybercriminalspassthroughour strongperimetersinwaysthatappeareffortlessandsteal unprotecteddata.Wemustshiftourattentiontoenabling thedatatoprotectitselfandmakecybercrimealmost impossible.

FeaturingforTheEnterpriseWorld'sthisissueofTheBest CybersecurityServiceProvidersin2022isActiveCypher,a datasecurityorganizationhelpingyoutosecurethedata supplychain.

TheCompany

It'stimeforacomprehensiveDataLossPreventionsolution thatprovidessecurityandprotectionacrossbothinternal andexternalnetworkenvironments.

ActiveCypherbringssimplicitytotheDataLoss Preventionspaceandfulfilsitsoriginalpromiseofsecurity andprotection.Theydothisbyprovidingbaked-in,assetlevelprotection&securityacrosstheentiredatasupply chain,renderingsensitivedataworthlesstoransomware attackersandturningpotentialdatabreachesfrom catastrophestoinconveniences.Inaddition,ActiveCypher placesbusinessesincontrolofriskattheorganizational levelandrestorethefreedomtobeeffectiveatthe individuallevel.

OvercomingtheChallenges

Thesecurityindustryhasevolvedinadirectionthatlost

Tsightofitsgoal.Insteadofprotectingcriticalinformation likestrategicplans,intellectualproperty,personal information,etc.,networksecurityhasfocusedon protectingandmonitoringthedigitalinfrastructure. Unfortunately,thisfocushasputorganizationsinareactive modethatonlyprovidesthemeanstointervenein maliciousthreatsaftertheyhavebeeninitiated.

Effortstoprotectdatadirectlyhavebeenabandoned becausetheycreatedanundueburdenontheend-userand wereoneroustoadminister.Instead,thefocushasbeenon DataLossPrevention,whichrequiresahighlycomplex datacategorization,serviceruledevelopment,anduser educationthatistime-consumingandexpensive.

Theproblemswiththisapproacharethatdatasecurity decisionsarelefttonon-technicalprofessionalswhodonot fullygraspthesignificanceoftheextratimeandeffort requiredtoclassifytheirfiles.Furthermore,servicerules aredevelopedtostopspecifictypesofdatafromleavingthe organizationindatapatternsorhumanbehavioursthatare

“We encrypt data at the individual le/object level within our clients' own Microsoft Cloud environments, providing access control to users that never exposes source data and enabling businesses to remotely revoke access anywhere, anytime.”

Gleason Chief Technology Ofcer

Dan

knownbutarenotdynamicenoughtocoverunknown scenarios.

ActiveCypherputsDataFirstinthesecurityarchitecture, enablingdatatoprotectitselfwhereveryoustoreit, whereveryousendit,andmaintaincontrolofitsprivacy evenaftersharing.

Furthermore,itmustbeadaptabletoanydigital architecture,whetheron-premise,cloud,orboth.

TheGrowthQuotient

Theacceleratedawarenessofcybersecurityriskisforcing organizationstolookcloselyattheeffectivenessoftheir securityarchitectureconcerningreturnoninvestment.Most organizationshaddigitaltransformationplansthatmigrated aspectsoftheirbusinesstothecloud.COVIDaccelerated whatwasoncea1-4-yearplanto6months.Remotework capacityhadtoberapidlyexpanded,andsecurityconcerns wereforemostonbusinessleaders'mindstoconfidently ensurebusinesscontinuityandminimizerisk.

ActiveCypherisaDataLossPreventionvendor specializinginprotecting&securingdataattheassetlevel acrossitslifecyclewithfarlesscomplexityandcost.Their simpleandeffectiveapproachredefinesDLPbyenabling datatobeself-protectedeverywhere,evenwhenfirewalls andothersecuritymeasuresfail.Therapidaccelerationof digitaltransformationacrossallindustriesprovidedthe

idealenvironmentforActiveCypherSolutionstoprotect whatcustomersvaluemost:thedata.

ActiveCypherwasstartedwiththeconceptthatData Protectionwastheprimarygoalofcybersecurityandthe targetofcybercriminals.TakingaDataFirstapproach simplifiesoperationalfocusandchangeshowtheindustry thinksaboutDataLossPrevention.Additionally,80%ofthe world'sbusinessesrunonMicrosoft'srichinfrastructure, whichtheyleveragedtocreateaseamlessdynamicData Protectionsolution.ActiveCypher'sprototypewas introducedtothemarketin2019.Aswithmostgreatideas, operationalexperienceincustomerenvironmentshelped themshapetheirofferinginawaythatsolvesboth tomorrow'sproblemsaswellastoday's.

TheirProductsandServices

ActiveCypherprovidescomprehensiveencryption, completeaccesscontrol,andthreatmonitoring/remediation solutionsforbusinessesthatrunonMicrosofttechnology Theteammakesitpossiblefororganizationstoproactively securetheirdatafromhacking,ransomware,andaccidental disclosureatthebusinesslevel.UnlikeotherDLPsolutions, theydothisusinghigh-levelpolicyframeworksratherthan complicatedservicerulesortime-consumingclassification. Asaresult,employeesarefreetocarryouttheirwork efficientlyratherthanjumpingthroughhoopstopreventthe lossorexposureofsensitiveinformation.

Thismeansevenadatabreachdoesnotmeanadataloss. ActiveCypher'sdatasecurity&protectionsolutionswork acrossallsystemstoshielddataatitscreationpoint,atrest, orinmotioninanyenvironment,email,andfile-sharing collaborationacrossanyplatform.

“Our customer base appreciated our future thinking approach but had issues they needed solving today.”

“We provide simple, userfriendly, cost-effective DLP solutions that shield sensitive data assets while avoiding the pitfalls and closing the gaps left by other cybersecurity solutions.”

Tom Tinor Chief Product Ofcer

“I needed to be a part of this revolutionary approach.”

ActiveCypheristheONLYsolutiononthemarketthat fulfilstheoriginalpromiseofdatalosspreventionata fractionoftheinvestmentrequiredtostitchtogethera similarlevelofprotectionusingothersolutionsand methods.

ActiveCypher'sserviceshelporganizationsprotectand secureinformationdynamicallyacrosstheentiredata supplychain.Theircomprehensiveencryptionhasnogaps becauseitworksatthefilelevelitselfinsteadofonly protectingdataonaspecificserver,drive,orcollaboration platform.Nothird-partytrustisrequired.

addressedintheearlymigrationstoTCP/IP-based solutions.Heprovidedleadershiptoauniquegroupof peopleatciscofocusedontheidentificationofproductand theindustryadoptionofnewercapabilitiesinvideo,file, andVOIPthatrequiredsecurity

However,bettermindsstilldidnotaddressthenagging issueofDataProtectionatthefilelevelthatleveragedthe existingsystemsandwassimplisticfortheusers,IT,and theBusiness.

HisinterestinActiveCypherstartedwiththeideathata simple,thoughtfulsolutionallowingdatatoprotectitself regardlessofthepointofcreation,destination,andstorage ispossible.Thisdataprotectionapproachcanandmust coexistwithenvironmentsthatincludeXDR,EDR,and otherautomatedcontrols.ActiveCypher'splatform enhancestheMicrosoftecosystemandexpandstoallcloud providers'protection.

“Thebestadviceforanyentrepreneurisnottofearfailure. Trymanythings,failquickly,andmoveonbyleveraging thesuccessfulaspectsoftheexperiment.Anewbusiness mustquicklytrydifferentbusinessmodelsandnotget boggeddownwithbusinessinfrastructureuntilyouvalidate asuccessfulmodelandthenfocusonscalingthatsuccess.

Michael'scareerindataprotectionstartedinthe IntelligenceCommunityfromtheobtainvs.protectaspect. Datahasalwaysbeenthetarget,andtoday'sworldhas openedhugenewarenasthatlackrealcontrols.Inthelate '70sandthe'80s,itwasanelectronicwildwest.

CriticalchangesthattooktheIntelworldrushingfrom HUMINT(HumanIntelligence)toELINT(Electronic Intelligence)weremovingatsucharatethatevery technologygotagoodreviewforhowitoperatedandcould beexploited.Thewinner'slearnedtheZeroDaydesign flawsallowedthisexploitation.Todaythatisstillthe foundationalkeytothatsuccess.Theresearchand developmentofDARPANet,theInternet,andVOIPalone changedthesecuritylandscape.TheusersandIT/INFOSEC battledeaseofusevs.higher-levelsecurity

Michaelwenttociscoin1991,seeingaverylargemarket forInternet-drivendatacommunicationsandalready emergingdemandforbetterprotectionsthathadnotbeen

Entrepreneursneedtogetawayfromtheirofficesandhave asmuchcustomerinteractionaspossibletovalidate conceptsthatsolvesignificantbusinessproblems.The biggestmistakesaremadeearlyinabusinessbypeoplethat assumetheyknowwhatthecustomerneedsratherthan workingwithcustomerstovalidatethevalueofsolutions.”

MichaelQuinn-LeadingtheWay CEO

Michael'sAdvicetotheBuddingEntrepreneurs

“My career brought me to Microsoft to lead the Enterprise Cybersecurity Group, again focused on a similar goal as cisco.”

“Our customers have made it clear that security must be simple or entirely transparent for users and administrators.”

Jones Chief Strategy Ofcer

Devin

AaDya

S E C U R I T Y

TRANSFORMING GENERATION INTO SMART AI

Technologyhasdevelopedand evolvedoverthelastfew decades.Asaneffectof evolution,manychangesoccurredin thetechnologysector.Forexample, E.g.,computerswereinventedin1822 andwerebuiltin1991. Themainuse ofcomputerswastostoredataaswell astomakeworkmoreeffectiveinless time.Storingconfidentialdatawas madeeasywithinventions.Theuseof suchinventionswasmainlydoneby thegovernment.sectorandinmany multinationalcompanies.Aswellas datastoring,inthelastfewyears, socialmediaspreadvigorouslyinthe commonsector Yettherecomes anothersideofthisboon.Hacking, cybercrimes,andcyber-attacksnow-a -dayshavebecomemorefrequent.As anoptionforthiscrimecybersecurity isdiscoveredforsuchcrimes.Cyber securityisabasicyetimportantand usefulprocesstoprotectconfidential data.Toavoidandprotectcompanies' confidentialdatacybersecuritywas developed.Cybersecurityprofessionals

arerecruitedineverycompanyto protectimportantdataandtoenhance customers'trustandconfidence. Cybersecurityconsistsoftheindustry standardsofconfidentiality,integrity, andavailability.

Hereissuchacompanylooking forwardtoprovidesafercyberspace andtouniteacybercommunity throughtheworkandservices.

InthisinterviewwithRaffaele Mautone,CEO&Managing DirectorofAaDyaSecurity,weshall knowmoreaboutthecompany's growthandjourneythroughthe hurdlesandchallenges.

TheCompany-

●Tellusaboutthecompany.

AaDyaSecuritycombinestheexpertise ofacompletecybersecurityteamwith thelatestAIandmachinelearning technologywithinitsall-in-oneAIpoweredsecurityplatformJudy With itsAIandmachinelearning

capabilities,theplatformcontinuously learnsanddefendsSMBsagainsteverevolvingcyberthreats.

●Whatweretheinitialchallenges youfaced?

Navigatingaglobalpandemicwhen thecompanywasonlyayearold definitelywasourbiggestchallenge. Therecessionhasalsobeen challengingformostsmallbusinesses, therefore,impactingtheirabilityto purchaseourservices

Designedwithsmallbusinessesin mind,thisproactiveAIapproach manages,monitors,protectsand informs.Itfindsandmitigatesissues quicklythroughmachinelearningand securityautomation.

●Whichwasthatpointthat triggeredthegrowthofthe company?

Recently,therehasbeenanuptickin thenumberofRansomwareattacks, howeverPhishing,Malwareand

Raffaele Mautone CEO & Managing Director

CredentialStealingalongwith Ransomwarecontinuetobethebiggest threatstoanyorganization. Additionally,businessesarestruggling withthefundamentalsofsecurity hygiene-VulnerabilityManagement, Credential&Privilege Management,Multi-Factor AuthenticationandDefined(and Tested)IncidentResponsePlans.As

theoldadagegoesasmuchasthings changetheystaythesame.

●Whatisthereasonbehindyour company'slong-standingsuccess?

Cybersecurityremainsattheforefront ofmanyleaders'mindsastheneed increasestoprotecttheircompanies. However,manysmallbusinessesdo notownsecuritysoftwarebecauseof

prioritization,cost,internalknowledge, specificexpertise,dedicatedsecurity staff,etc.Fortoolong,smalland midsizebusinesseshavebeen overlookedinfavourofservingthe enterprise.Theyarelefttotrytobuild astrongsecuritystackwithpoint productsthatareoftentooexpensive, andtoocomplicatedforsmallteamsto manage.And,whiletheyhavethe

technicalexpertisetomanagethese solutions,theserviceprovidersthat supportthesebusinesseshavetopass alongthecoststotheircustomers.The endresultisthebusinessmakesthe decisiontooperatewithless protectionwhichputstheirbusiness andthecustomerstheyserve,atrisk.

TheProductsandServices-

●Whataretheproductsand servicesthatyourcompany specializesin?

PoweredbyJudy,ourinnovativeAI andmachinelearning,AaDya's productissimple,affordableand provides24/7cybersecurityprotection andforSMBswholackthetime, expertiseandcapitaltosuccessfully implementthesesolutions.

●Howimportantiscybersecurity, consideringthechanging landscape?

Cyberthreatsforsmallandmid-sized businessesarereallythesameasthey areforlargerenterprises,the differencesbeingthesizeand complexityoftheattacksurfaceand littletonodedicatedsecurity resources.

●Howdoyoumakesureyour servicesarereliable?

AaDyaprovidescustomerswitha flexible,comprehensivesolutionwith multiplecloud-basedofferings.We arenotapointproductandpride ourselvesonofferingaunified approachtowhatsmallbusinesses need.OurArtificialIntelligenceand machinelearningdifferentiateusfrom ourcompetition.DesignedwithSmall Businessesinmind,thisproactiveAI approachmanages,monitors,protects andinforms.Itfindsandmitigates issuesquicklythroughmachine learningandsecurityautomation.

●Howdoyouhelpcompanies increasebusinessscalabilityand sustainability?

Webelievethesizeofyourcompany (oryourbudget)shouldn'tlimityour abilitytocombatcyberthreats.That's whywe'vedevelopedanall-in-one softwaresolutiontoprovidesmart, simple,affordableandeffective cybersecurityprotection.

●Howdoyoudecidetotakethe companyastepfurtherintermsof yourproducts/services?

Judymakescybersecurityeffortless andefficientbyprotectingyourvirtual environmentwithacomprehensive suiteofsecurityfeaturesyouwon'tfind anywhereelse.

DNSfiltering Ÿ

PasswordManagement Ÿ

FireEye,McAfeeandDell.Hehas beenfortunateenoughtoservethese companiesinavarietyofrolesof increasingresponsibility.Hisstrategic thinkingandeffectiveleadershiphave beeninstrumentalandparamountinhis careerasanIT,salesandoperations professional.InMarchof2019,this extensiveexperienceintheITand securityindustriesinspiredhimto launchAaDyaSecuritywithamission toprovidesmart,simple,effectiveand affordablecybersecuritysolutionsfor thesmallandmediumbusiness customer

●Whatmakesyourteamunique? Ourteamhasabreadthof cybersecurityexperienceandhave beenfortunateenoughtoworkfor someofthetopcybersecurityand technologycompaniesintheworld.

●Whatwouldbeyouradvicetothe buddingentrepreneurs?

EndpointDetection& Ÿ Response

SingleSignOn Ÿ ThreatDetection& Ÿ AutomatedRemediation

OngoingCybersecurityTraining Ÿ

ComplianceMapping Ÿ

Leadership-

●Canyoupleasebriefusaboutyour professionalexperience?

Mr.Mautonehashadtheopportunity toworkforseveraltechnologyand cybersecuritycompaniessuchasDuo,

Romewasn'tbuiltinadayandneither isacompany.Buildingacompanyisa messyprocess,thereissomuchtodo andyouareneverreallycaughtup.Set highexpectationsandachievethem. Don'tfollowthesamepatterns,if somethingisn'tworking,useanother approach.Expecttohear "NO"amilliontimes,Be preparedtohearhowotherswoulddo whatyouaredoing...differently.They willwanttochangeyourapproach, don'tletthem.Focusoncreatingnew opportunitiesandworld-classsolutions foryourcustomers.

ituatedonthegroupofIslands

SofLakeTexcoco.MexicoCityis thecapitalandlargestcityof Mexico,andthemostpopulouscityin NorthAmerica.Mexico'scapitalis boththeoldestcapitalcityinthe Americasandoneoftwofoundedby indigenouspeople.Oneoftheworld's alphacities,itissituatedintheValley ofMexicowithinthehighMexican centralhighlands,atanelevationof 2,240meters.Thecityhas16 megapolisordividedterritorials,which areinturndividedinto neighbourhoodsorcolonies.

Accordingtothemostrecentrationale agreeduponbythealliedandstate governments,theinhabitantscountof GreaterMexicoCityis21,804,515, whichmakesitthesixth-largest metropolitanareaintheworld.Mexico Cityisthesecond-largesurbancluster intheWesternHemisphere,andthe largestSpanish-speakingcityinthe world.GreaterMexicoCityhasaGDP of$411billionin2011,whichmakesit oneofthemostproductiveurbanareas intheworld.Thecitywas superintendedforinitiating15.8%of Mexico'sGDP,andthemetropolitan areaaccountedforabout22%ofthe country'sGDP.Ifitwerean individualisticcountryin2013,

MexicoCitywouldbethefifth-largest economyinLatinAmerica.Thefactors inclusiveinthegrowthofMexicoCity isalmosttourismandeducationsectors risingdaybyday.Inaddition, accordingtotheSecretariatofTourism, thecityhasabout170museumsis amongthetoptenofcitiesintheworld withhighestnumberofmuseumsover 100artgalleries,andsome30concert halls,allofwhichmaintainaconstant culturalactivityduringthewholeyear Manyareashavemuralspaintedby DiegoRivera.

GeographicalaspectsofMexicoCity

MexicoCityissituatedintheValleyof Mexico,also,sometimescalledasthe BasinofMexico.Thisvalleyis situatedintheTrans-MexicanVolcanic BeltinthehighuplandsofsouthcentralMexico.

MexicoCityhasminimumaltitudeof 2,200metersabovesealevelandis enclosedbymountainsandvolcanoes thatreachaltitudeofover5,000 meters.Asthevalleyhasnonatural sewerageoutletforthewatersthatflow fromthemountainsides,itmakesthe cityexposedtofloodingandother naturalcalamities.Drainagewas manipulatedthroughtheuseofcanals andtunnelsstartinginthe17thcentury.

AstheMexicoCitypredominantly restsonLakeTexcoco.Earthshattering th activityisincessantthere.since17 centurytheLakeTexcocostarted evacuating.Eventhoughifthelake watersdon'tremainthecitystandson theheavilysaturatedclayofthelake's bed.Over-extractionofthe groundwaterresultsinthe disintegrationofthesoftbasegenerally referredasGroundwaterRelated Subsidence.

Although,thecityhasstartedsinking almostninemetersofsomeareasis th sunksincetheinceptionof20 century. AccordingtorecordsMexicoCity sinks20inchesor50cmeveryyear Thisplungeisresultinginproblems withrunoffandwastewater management,leadingtoflooding problemsandseveralnatural calamities,mostlyduringthesummer. Theentirelakebedisnowpavedover andmostofthecity'sremaining forestedareaslieinthesouthern metropolisofMilpaAlta,Tlalpanand Xochimilco.

EtymologyofMexicoCity

Theancientresiduesofhuman inhabitantsfoundintheareasof MexicoCityarethoseofPennon womanandremainingfoundinSan

BartoloAtepehuacan.Firstly,itwas believedthatthefindingskeep correspondencetotheearlyageof beforecommonera.However,astudy in2013statesthattheageofpennon womanwas12,700yearsold.Hence, resultingintheoldesthumanresidue discoveredintheAmericas.Study regardinghermitochondrialDNAit believedthatshecomeseitherfrom Asian,EuropeanorAboriginal Australianorigin.

Thecityhadbeenthecapitalofthe AztecEmpire.Inthedominionera, MexicoCitybecamethecapitalof NewSpain.TheviceroyofMexicoor vice-kinglivedintheviceregalpalace

onthemainsquareorZocalo.The MexicoCityMetropolitanCathedral, theseatoftheArchpriestofNew Spain,wasonothersideoftheZocalo, aswasthearchbishop'spalace,and beyondfromitthebuildinghousing thecitycouncilofthecity Alate seventeenth-centurypaintingofthe ZocalobyCristóbaldeVillalpando depictsthemainsquare,whichhad beentheoldAztecofficialcenter The subsistingcentralplaceoftheAztecs wasproductivelyandpermanently transformedtotheofficialcenterand seatofpowerduringthecolonial period,andremainstothisdayin modernMexico,thecentralplaceof thenation.Thereconstructionofthe

metropolisaftertheblockadeof Tenochtitlanwasskilledbytheample indigenouslaborintheencirclingarea.

MexicoCitywasthecenterstageofall thepoliticaldisputesofthecountry th duringthe19 century.Eventssuchas theMexican–AmericanWar,French InterferenceandtheReformWarleft thecityrelativelyunalteredandit continuedtogrow,mainlyduringthe ruleofPresidentPorfirioDíaz.During thistimethecityenlargedamodern infrastructure,suchasroads,schools, transportationsystemsand communicationsystems.However,the authoritiesfocusedresourcesand wealthintothemetropoliswhilethe

restofthecountrydeterioratein poverty.

Thehistoryoftherestofthe20th centurytothepresentconcentratedon theextraordinarygrowthofthe metropolisanditsenvironmentaland politicaleffects.In1900,the inhabitantscountofMexicoCitywas about500,000.Thecitybegantogrow vigorouslywestwardintheearlypart ofthe20thcenturyandthenbeganto growupwardsinthe1950s,withthe TorreLatinoAmericanabecomingthe city'sfirstskyscraper.

TherapidgrowthofMexicoCityasa centerformodernistinfrastructurewas mostfullydemonstratedinthemid1950sconstructionoftheCiudad Universitaria,MexicoCity,themain campusoftheNationalAutonomous

UniversityofMexico.Designedbythe mostreputablearchitectsoftheera, includingMarioPani,Eugenio Peschard,andEnriquedelMoral,the buildingsfeaturecanvasbyartists DiegoRivera,DavidAlfaroSiqueiros, andJoseChavezMorado.Ithassince beenrecognizedasaUNESCOWorld HeritageSite.

Travelingthroughtheculture& touristspointsfromtheMexicoCity

BeingcapitalofagiganticpreHispanicempire,andalsothecapital ofprosperousviceroyaltywithinthe SpanishEmpire.MexicoCityhasa richhistoryofartisticexpression. SincetheMesoamericanpre-Classical periodthepopulationofthe settlementsaroundLakeTexcoco generatemanyworksofartand

compoundcraftsmanship,someof whicharetodayexhibitedattheworldfamousNationalMuseumof AnthropologyandtheTemploMayor museum.Whilemanypiecesofpottery andstone-engravinghavesurvived,the greatmajorityoftheAmerindian iconographywasdevastatedduringthe defeatoftheAztecEmpire.

Duringthe19thcentury,animportant creatorofartwastheAcademiadeSan Carlos(SanCarlosArtAcademy), establishedduringcolonialtimes,and whichlaterbecametheEscuela NacionaldeArtesPlasticas(the NationalSchoolofArts)including painting,sculptureandgraphicdesign, oneofUNAM'sartschools.Manyof theworkscreatedbythestudentsand facultyofthattimearenowexhibited intheMuseoNacionaldeSanCarlos.

Duringthe20thcentury,manyartists movedtoMexicoCityfromvarious regionsofMexico,suchasLeopoldo Méndez,ansculptorfromVeracruz, whosupportedthecreationofthe socialistTallerdelaGraficaPopular, designedtohelpblue-collarworkers findadistinctaddresstoexpresstheir art.Otherpainterscamefromabroad, suchasCatalanpainterRemediosVaro andotherSpanishandJewishexiles.It wasinthesecondhalfofthe20th centurythattheartisticmovement begantomeanderapartfromthe Revolutionarytheme.

Museums

Beingoldestancientcityandrichin artisticaspectMexicoCityowns numerousmuseumsportrayingvarious artsandartstyles.Themuseums demonstratevariousartincludingthe Mexicancolonialart,modernand contemporaryartandinternationalart. TheMuseoTamayowasinauguratedin themid-1980stopreservethe collectionofinternational contemporaryartdonatedbyMexican painterRufinoTamayo.Thecollection includespiecesbyPicasso,Klee, Kandinsky,Warholandmanyothers, thoughmostofthecollectionis preservedwhilevisitingexhibitsare shown.TheMuseodeArteModernois awarehouseofMexicanartistsfrom the20thcentury,includingRivera, Orozco,Siqueiros,Kahlo,Gerzso, Carrington,Tamayo,andalso consistentlyhoststemporaryexhibits ofinternationalmodernart.Insouthern MexicoCity,theCarrilloGilMuseum showcasesavant-gardeartists,asdoes theMuseoUniversitarioArte Contemporaneo,designedbyMexican architectTeodoroGonzálezdeLeón, openedinlate2008.

TheMuseoSoumaya,namedafterthe wifeofMexicantycoonCarlosSlim, hasthehugeprivatecollectionof originalRodinsculpturesoutsideof

France.Italsohasagreatcollectionof Dalísculptures,andrecentlybegan displayingpiecesinitsmasters collectionincludingElGreco, Velazquez,PicassoandCanaletto.The museuminauguratedanewfuturisticdesignfacilityin2011justnorthof Polanco,whilemaintainingasmaller facilityinPlazaLoretoinsouthern MexicoCity.

TheMemoryandToleranceMuseum, openedin2011,displayeshistorical eventsofinequityandmassacre. Permanentantiquitiesincludethoseon theHolocaustandotherlarge-scale atrocities.Itisalsonativefor temporaryexhibits.

MostofMexicoCity'smuseumscanbe exploredfromTuesdaytoSundayfrom 10amto5pm,althoughsomeofthem haveexpandedschedules,suchasthe MuseumofSociologyandHistory, whichisopento7pm.Inadditionto this,entrancetomostmuseumsare freeonSunday.Insomecases,a nominalfeemaybecharged.

MexicoCityistheMexico'sprimecity fortheprintedmediaandbook publishingindustries.many daily

newspapersarepublished,including El Universal Excélsior Reforma La , , and Jornada.Othermajorpapersinclude Milenio Crónica El Economista , , and El Financiero.Leadingmagazines include , , ,as Expansión Proceso Poder wellasdozensofentertainment publicationssuchas , , Vanidades Quién Chilango TV Notas , ,andlocaleditions of , ,and Vogue GQ Architectural Digest.Itisalsoaleadingcenterofthe advertizingindustry

Thecityisalsoamajorcenterof popularcultureandmusic.Thereare abundantofvenuespresentingSpanish andforeign-languageartists.These countingthe10,000-seatNational Auditoriumthatconsistentlyorganize theSpanishandEnglish-languagepop androckartists,aswellasmanyofthe world'sfamousperformingartsgroups. theauditoriumalsobeamgrandopera showfromNewYork'sMetropolitan Operaongiant,highdefinitionscreens. In2007NationalAuditoriumwas designatedworld'sbestvenueby multiplegenremedia.Someothersites forpop-artistperformancesincludethe 3,000-seatTeatroMetropolitan,the 15,000-seatPalaciodelosDeportes, andthelarger50,000-seatForoSol

Stadium,wherepopularinternational artistsperformconsistently.TheCirque duSoleilhasheldseveralseasonsat theCarpaSantaFe,intheSantaFe districtinthewesternpartofthecity Thereareenormousvenuesforsmaller musicalensemblesandsolo performers.TheseincludetheHard RockLive,Bataclán,ForoScotiabank, Lunario,CircoVoladorandVoilá Acoustique.

TastyCuisineofMexicoCity

Oncetakeningrantinferiorfare,by the19thcenturytacoshadbecomea standardofMexicoCity'scuisine. subsequently,asauthoritiesstruggled totaxlocalcheese-breads,imposing authorisingconditionsandfines,asper records,somedetailedtypesoffoods wasbeingservedbythefoundations. Themostpersistentreferencewasfor tacosdebarbacoa.Alsopennedare enchiladas,tacosdemineroand gorditas,alongwithoystershopsand friedfishstands.Thereisconfirmation ofsomelocalspecialtiesbeingmade availableforcurrentmigrants;atleast twoshopswererenowedtoserve pozole,atypeofstewsimilarto hominythatisachiefofGuadalajara, Jalisco.MexicoCityisalsoknownfor havingsomeofthefreshestfishand seafoodinMexico'sinterior.Afterthe TsukijifieshmarketinJapan,Nueva Vigamarketfrommexicocityknown asthesecondlargestfishmarketinthe wrold.

MexicoCityoffersseveralcuisines: restaurantspracticinginthelocal cuisinesofMexico's31statesare availableinthemetropolis,andthecity alsohasmanybranchesof internationallyacknowledged restaurants.Theseinclusivelyconsists Paris'AuPieddeCochonandBrasserie Lipp,Philippe;Nobu,Quintonil, Morimoto;Pámpano,ownedby Mexican-basedoperaartistPlácido Domingo.Therearebranchesof

JapaneserestaurantSuntory,Italian restaurantAlfredo,aswellasNew YorksteakhousesMorton'sandThe Palm,andMonteCarlo'sBeefBar ThreeofLima'sHauterestaurants, servingPeruviancuisine,havevarious locationsinMexicoCity:LaMar, SegundoMuelleandAstridyGastón.

Accordingtothe2019recordsofThe World'sBest50Restaurantsbythe BritishMagzineRestaurantMexico Cityranked12thinthelistwithbest Mexicanavant-garderestaurantPujol. AlsoremarkableistheBasqueMexicanfusionrestaurantBiko,which placedoutsidethelistat59th,butin previousyearshasrankedwithinthe top50.Otherthathasbeenplacedon thelistin2019istherestaurantSud 777at58thplace.Attheotherendof thescaleareworkingclasspulquebars knownaspulquerías,aadventurefor travellerstolocateandexperience.

EconomicgrowthofMexicoCity MexicoCityisoneofthemajor economichubsinLatinAmerica. 15.8%ofthecountry'sgrossdomestic productisproducedbyMexicoCity.In 2002,MexicoCityhadaHuman DevelopmentIndexscoreof0.915, similartothatofSouthKorea.In2007, inhabitantsinthetop12%ofGDPper capitaholdersinthecityhadamean netincomeofUS$98,517.Thehigh spendingpowerofMexicoCity residentsmakesthecitycaptivatingfor companiesofferingstandardandlavish goods.Asperthe2009studyheldby PwC,MexicoCityhadaGDPof$390 billion,rankingitastheeighthrichest cityintheworldandtherichestin LatinAmerica.

MexicoCityisnativeformanylarge scalebank headquarters,insurance companiesaswellasvariousfinance consultingfirms.Duetothebounded non-developedspaceatthesouthmost ofwhichissecuredthrough

environmentallawsthecontributionof MexicoCityinagricultureisthe comparativelysmallestofall authoritiesinthenation.

MexicoCityoffersanhugeandvariety ofconsumerretailmarket,variedfrom basicfoodstoultrahigh-endlavish goods.Costumorsbuy'sgoodsfrom varietyofindoormarkets,street vendors,downtownshops,etc.Street vendorsusuallysetuptheirstallsin non-officialareaslikenearmetro stations,hospitals,etc.

TheHistoricCenterofMexicoCityis widelyknownforexclusive,oftenlowcostretailers.Certainblocksorstreets areallotedtoshopssellingacertain typeofmerchandise,withareasalloted toover40categoriessuchashome appliances,lampsandelectricals, closetsandbathrooms,housewares, weddingdresses,jukeboxes,printing, officefurnitureandsafes,books, photography,jewelry,andopticians.

Sports&EducationofMexicoCity

Sports

Thecountry'smostpopularand broadcastedgameiscountedtilldateis football.Itsimportantemplacementsin MexicoCityincludetheAzteca Stadium,nativetotheMexiconational footballteamandgiantsAmérica, whichcanaccomodate91,653fans, makingitthelargeststadiuminLatin America.TheOlympicStadiumin CiudadUniversitariaisadobetothe footballclubgiantsUniversidad Nacional,withaseatingcapacityof over52,000.TheEstadioAzul,which accomodates33,042fans,isnearthe WorldTradeCenterMexicoCityinthe Nochebuenaneighborhood,andis nativetothegiantsCruzAzul.

Anothersportsprofessionallyplayedin thecityisBaseball.MexicoCityis nativeoftheMexicoCityRedDevils oftheMexicanLeague,whichis

contemplatedaTriple-Aleagueby MajorLeagueBaseball.Varioussports provisionsinMexicoCityarethe PalaciodelosDeportesindoorarena, FranciscoMárquezOlympic SwimmingPool,theHipódromode LasAméricas,theAgustinMelgar OlympicVelodrome,andlocationsfor equestrianismandhorseracing,ice hockey,rugby,American-stylefootball, baseball,andbasketball.

Education

UnlikethoseofMexicanstates' schools,curriculaofMexicoCity's publicschoolsismanagedbythe federalSecretaryofPublicEducation. Thewholefundingisallocatedbythe governmentofMexicoCity(insome specificcases,suchasElColegiode México,fundingcomesfromboththe city'sgovernmentandotherpublicand privatenationalandinternational entities).

TheNationalAutonomousUniversity ofMexico(UNAM),situatedin MexicoCity,isthelargestuniversity onthecontinent,withmorethan 300,000studentsfromallbackgrounds. ThreeNobleimmortals,diverse Mexicanentrepreneursandmostof Mexico'smodern-daypresidentsare amongitsformerstudents.UNAM conductshalfofMexico'sscientific researchandhaspresenceallacrossthe countrywithsatellitecampuses, observatoriesandresearchcenters.

CREATINGASAFER CYBERSPACE COMMUNITY

Cybersecurityisabasicyetimportantanduseful processtoprotectconfidentialdata.Toavoidand protectcompanies'confidentialdatacybersecurity isdeveloped.Cybersecurityconsistsofindustrystandard ofconfidentiality,integrity,andavailabilityorCIA.Privacy meansdatabeaccessedonlybyauthorities;integritymeans thedatamaybechangedoraddedthroughtheauthority wheneverneeded;availabilitymeansdata,systemsand functionsmustbeavailableondemandaccordingto authorisedparameters.

Hereissuchacompanylookingforwardtoprovidesafer cyberspaceandtouniteacybercommunitythroughthe workandservices.

InthisinterviewwithRabiulIslam,CEO&Managing DirectorofTechForing,weshallknowmoreaboutthe company'sgrowthandjourneythroughthehurdlesand challenges.

TheCompany

1.Tellusaboutthecompany.

TechForingisapremierteamofcertifiedcybersecurity

professionals.Westartedin2014withonlyonegoal:to providesafercyberspaceforeveryone.Andsincethen,we havebeendeliveringbest-in-classcybersecuritymonitoring andmanagementsolutionstocorporations,government agencies,andindividuals.

Sinceourconception,wehaveservedsecuritysolutionsto almost7000clientsacross90+countries.

2.Whatweretheinitialchallengesyoufaced?

Usually,peoplegetskepticalaboutnewandunfamiliar organizations.They'remorewillingtorelyonwell-known andreputableorganizationstoresolvetheirproblems.We hadtoovercomethatskepticismwithtransparencyand communication.Wewerealwaysreachabletoourclients andreadytoansweranyquestionstheymayhave.We providedexcellentcustomerserviceconstantlyandalways askedforfeedbackthatweusedtoimproveourservices. Thesehelpedusinbuildingtrustwithourclientsand increaseourreputation.

Theotherchallengewefacedwasfindingtalentstobackup ouroperations.Again,beinganeworganizationmadeit difficultforus.Manyapplicantswerewillingtoworkinthe

CEO & Managing Director

Rabiul Islam

cybersecurityfield.However,findingfittingcandidateswas challengingtosaytheleast.Evenifwefoundtheright personforthejob,wehadtoshowthemwehadsomething uniquetooffer-forthemtojoinourteam.Weovercame thesechallengeswithclearcommunication,focusingonthe careergrowthofthetalentandbuildinganexcellent culture.Wewereclearaboutourcompany'smissionand vision;gaveapplicantsagoodhiringexperience,and providedthemwithagreatenvironmenttoworkin.

3.Whichwasthatpointthattriggeredthegrowthofthe company?

Ourcompany'sgrowthcamefromresearch,analysis,and understandingofourcustomer'spainpoints.Cybersecurity servicescanbelengthy,complicated,andexpensivein general.Wecreatedourservicesinawaythatfocusedon alleviatingthoseissues.

Wenoticedthatbusinessesandindividualswerenotgetting thenecessaryhelptheyneededduringacyberattackfast enough,whichmeanttheylostthecrucialtimetheyneeded tomitigatethedamage.Weaimedtosolvethatwithour

quickincidentresponseandintroducedserviceslikeDigital ForensicInvestigation,CryptoscamInvestigation, RansomwareMitigation,OnlineBlackmailInvestigation, HackRecovery,etc.

4.Howhavethecompanygraphschangedsincethe foundation?Canyoushareafewstatistics?(Youcan sharethecharts/graphshere).

Wehaveseenmassivegrowthsincethefoundationofour company.Since2014,wehaveopenedregionalofficesin Michigan(USA),Istanbul(Turkey),London(UK),Toronto -Ontario(Canada),andDelhi(India).Currently, TechForingemploys300+experiencedin-house cybersecurityexpertsdistributedacrossfourcontinents.We haveprovidedourservicesto1250+businesses,and7000+ individualclientsfromover90countries.

5.Whatisthereasonbehindyourcompany'slongstandingsuccess?

Dedicationandconsistency Wehaveremainedtruetoour corevaluesandbeliefsthroughouttheyears.Wehave

createdacultureoftrustandrespectthatallowsustobuild relationshipslastingforyears.Weprovideaunique customerexperiencededicatedlyfromthestarttotheendof aproject.Bymaintainingconsistency,wehavealsobeen abletomaintainourcompetitiveadvantageoverour competitors.

Ourfocusonstayingtruetoourcorevaluesandbeliefs enablesustocontinuedeliveringqualityservicesthatour customerscandependon.Allofithashelpedusprovide ourservicesforsolongsuccessfully

TheProductsandServices

1.Whataretheproductsandservicesthatyour companyspecializesin?

TechForingspecializesinRiskAssessment,Incident Response,SecurityCompliance,andSMBSolutions.We providecybersecurityservicestobothbusinessesand individuals.

Asanexample,businessesareconstantlyatriskoffalling victimtocyber-attacks.OurRiskAssessmentservices,such asVulnerabilityAssessmentandPenetrationTestingcan helpcompaniestoidentifyandpatchtheirsecurity infrastructure'sweaknesses.

OurIncidentResponseServiceshelpbusinessestodeal withcyber-attackssuchashackevents,ransomwareattacks, databreaches,etc.

3.Howdoyoumakesureyourservicesarereliable?

Ourteammembersarecertifiedbysomeofthemost reputableorganizationssuchasC|EH,CISA,CISSP, Security+,CCE,ACE,AME,GIAC,EnCE,GSA,CMFF, andmanymore.Withover8yearsofexperienceindigital services,weareconfidentthatourinformationtechnology solutionsareprovenandrepeatable.Weuseadatasecurity approachthatsynergisticallyintegratespeople,processes, andplatforms.

Also,westronglyemphasizeourclients'requirements, employingstreamlinedmethodologies,andensuringwe're providingareliableservice.

4.Howdoyouhelpcompaniesincreasebusiness scalabilityandsustainability?

TechForinghelpscompaniestoprotecttheirdatafrom

cyberattacks,ensuringtheirvaluableinformationissafe fromharm.Wealsohelpcompaniesbyensuringthattheir systemsarereliableandfunctioningproperly,minimizing theriskofdowntimeandotherproblemsaffectingtheir businessoperations.

Wealsoprovideseamlessintegrationwithnodisruptionto abusiness'sworkflow.Thisway,wehelpcompanies increasebusinessscalabilityandsustainability.

5.Howdoyoudecidetotakethecompanyastepfurther intermsofyourproducts/services?

AtTechForing,wearepassionateaboutcybersecurity.Our journeystartedwiththegoalofprovidingsafercyberspace foreveryone,andweareconstantlyworkingtowardthat goal.

Wemakenewdecisionsbasedonpureresearch, implementationfeasibility,andprototypetesting;making surethechangeswemakebenefitourclients.

Leadership

Whatmakesyourteamunique?

Ourteamconsistsofpeoplefromdifferentbackgroundsand variousexperiencelevels,yetallofthemarefocusedand involvedwhilehavinggreatcommunicationskills.They alsopossessagoodunderstandingoftheoutsideworldand businessknowledge,helpingthemtodealwithclientsmore effectively.

Astheworldbecomesmoredigitized,theneedfor

large-scaleenvironmentalmonitoringincreases. Environmentalsensornetworks(ESNs)consistof anetworkofdevicesthatcollectdataonthesurrounding environment.Thisdatacanbeusedtotrackandrespondto changesinconditionssuchastemperature,humidity,light levels,andairquality.ESNscanalsobeusedtomonitor noiselevels,waterusage,andotherfactorsthatcanaffect employeeproductivityorcomfort.

Inthisarticle,we’lldiscusssomecommonusecasesfor ESNs,howtheycanhelpyou,andhowtodeployone.Keep readingtolearnmoreabouthowenvironmentalsensor networksworkandhowtheycanbeusedforlarge-scale monitoring.

CommonUseCasesforEnvironmentalSensor Networks:

ESNsareoftenusedinbusinesssettingstomonitorand managevariousenvironmentalfactorssuchastemperature, humidity,andairqualityinbusinessfacilities.Thiscanhelp ensurethattheenvironmentiscomfortableandsafefor employeesandcanalsohelpreduceenergycostsby optimizingHVACsettings.

Sensornetworkscanalsobeusedtomonitorandoptimize variousindustrialprocesses.Forexample,theycanbeused tomonitorandadjustthetemperatureofamanufacturing processortomonitorthelevelofpollutantsinafactory exhauststack.

Environment a l Sensor Netw ork s f or Large-Sca le Monit oring Environmental Sensor Networks for Large-Scale Monitoring

Furthermore,anEnvironmentalSensorNetworkcan monitortheenvironmentaroundcriticalassetssuchasdata centers,windturbines,andoilrefineries.Thiscanhelp ensurethattheassetsareoperatingwithintheirsafe operatingrangeandcanalsohelpidentifypotential problemsbeforetheycauseseriousdamage.

Finally,ESNscanbeusedtohelpbusinessespreparefor andrespondtonaturaldisasters.Forexample,theycanbe usedtomonitortheconditionofcriticalinfrastructure,track thespreadofhazardousmaterials,orprovidereal-time informationtoemergencyresponders.

TheBenefitsofUsingESNsforLarge-ScaleMonitoring

ESNsarebecomingincreasinglyimportantformonitoring environmentalconditionsinbusinesssettings.

EnvironmentalSensorNetworkscanprovidevaluable insightsintoissuessuchasenergyconsumption,indoorair quality,andclimatecontrol.Inparticular,ESNscanhelp businessessaveenergyandmoneybyoptimizingtheir operationsinresponsetochangingenvironmental conditions.

ESNscanhelpbusinessessaveenergyinseveralways.For example,ifthetemperatureinabuildingrisestoohigh, ESNscanbeusedtoadjusttheairconditioningsettings accordingly.ESNscanalsobeusedtooptimizelighting levelsandindoorairquality,bothofwhichcanaffect energyconsumption.Inaddition,ESNscanbeusedto monitorenergyconsumptioninspecificareasofabuilding, allowingbusinessestotargetareaswhereenergysavings canbemade.

Sensornetworkscanalsohelpbusinessessavemoneyby providinginsightsintohowclimatecontrolaffects employeeproductivity.Forexample,ifthetemperatureis toocold,employeesmaybelessproductive.Environmental SensorNetworkscanhelpbusinessesadjusttheclimatecontrolsettingstofindtheidealtemperatureforemployees. Inaddition,ESNscanbeusedtomonitorhumiditylevels andairquality,bothofwhichcanaffectemployee productivity

Moreover,thesesensornetworkscanhelpbusinessessave moneybymonitoringwaterusage.Forexample,businesses canuseESNstodetectleaksandtrackwaterusagebyarea. Thisinformationcanhelpbusinessessavemoneyontheir waterbillsbyidentifyingareaswherewaterusagecanbe reduced.

HowToDeployanESN

Sensornetworksarecomposedofmanysmall,low-power devicesthatcancollectandsharedata.Thedeploymentof EnvironmentalSensorNetworksforlarge-scalemonitoring isacomplexprocessthatconsiderstheneedsofthesystem anditsusers.Networkarchitecture,sensorplacement,data processingandmanagement,andcommunicationprotocols mustallbeconsideredwhendesigninganddeployinga sensornetwork.

Thefirststepindeployingasensornetworkistoidentify thegoalsofthesystem.Whatinformationisneeded?What areasneedtobemonitored?Whatkindofdatawillbe collected?Oncethegoalshavebeenidentified,thenextstep istoselecttheappropriatesensors.Manyfactorsmustbe consideredwhenselectingsensors,includingenvironmental conditions,rangeofdetection,powerrequirements,and cost.

Oncethesensorshavebeenselected,thenetwork architecturemustbedesigned.Thearchitecturedefineshow thenodeswillcommunicatewitheachotherandhowdata willbeprocessedandshared.Thedesignalsodetermines howmuchbandwidthorstoragecapacityisrequired.

Aftertheenvironmentalsensornetworkarchitecturehas beendesigned,it’stimetoplacethesensors!Thesensor placementiscriticalforensuringaccuratedatacollectionin thebuilding.Thefirststepistoidentifycriticalareasfor monitoring.TheseareasmayincludetheHVACsystem, roof,windowsanddoor,watersystems,andelectrical systems.

Withthecriticalareasidentified,thesensorsshouldbe placedintheseareasinawaythatwillprovidethemost accuratedata.Oncethesensorshavebeenplaced,thedata canbecollectedandanalyzedtohelpimprovethe efficiencyofthebuilding.Datamanagementsystemsplay animportantroleinESNsbyorganizingandmanaging largevolumesofdatafrommultiplesources.

UtilizingESNs

Environmentalsensornetworksareimportantforlargescalemonitoringbecausetheyallowforthecollectionof datafromalargenumberofsourcessimultaneously.This datacanbeusedtotrackenvironmentalconditionsand changesovertime,whichcanimproveefficiencyandkeep buildingoccupantssafeandhealthy.

NNikemosttrustedAmericabased brand,rulesoverthesportsworldall overtheglobe.Asoflater2020the organizationhadcountof76,700 employeesworldwide.Aroundin early2020thebrandwasat89th positioninbrandfortune500list counting32billionmakingitshine asmostvaluedbrandinsportsworld.Nikeisshininginthe sportsmarketsince1964whenstartedasaSports equipment'scompany

ThisblogisacomprehensiveexaminationofNike marketingtechniques,includingtheirtargetmarket,social mediastrategy,marketingmix,digitalmarketingpresence, campaigns,andmarketingactivitiesthroughouttheongoing pandemic.

AboutNike:

In1964,PhillKnighttrackathleteandhiscoachBill BowermanfoundedNikeoriginallyknownasBlueRibbon Sports(BRS)inEugene.WithpartnershipwithJapanese shoemakerOnitsukaTigerformedBRS.Tillendof1964 theBRSsoldaround1300pairsofsportsshoesandearned 8,000.InearlytheannualnetgrossofBRSreachedupto 20,000.Laterin1966BRSopeneditsretailstoreatSanta Monica,California.Laterin1971relationshipbetween BRSandOnitsukaTigercametoanend.ThenBRSwas

newlybornwithexpansionandanewname“Nike”.Itsfirst productdesignedbyCarolynDavidsonnamedasSwooshwas usedbyNikeon18thJune1971.Inmiddleof1980Nikegot 50%shareinU.S.sportsshoesmarket.InDecemberofthe sameyearNikegonepublicandanewstorybeganinthe growthofNike.

NikehadWieden+Kennedyastheirprimaryadvertising partner.Co-founderoftheadvertisingcompanyLateDan WiedencoinedthemostfamoussloganforNike“JustDoIt” in1988Nikeadcampaign.ThroughoutthewholeyearNike expandedwitharapidspeed.ThegrowthofNikewentona rapidrate.Aroundin2013NikereplacedAlcoaandwasmade amemberoftheDowJonesIndustrialAverage.InDecember 2013Nike'sprofitroseto13%inglobalorders.Forthe budgetaryyear2018,NikereportedearningsofUS$1.933 billion,withannualrevenueofUS$36.397billion,anincrease of6.0%overthepreviousbudgetarycycle.Nike'sshares tradedatover$72pershare,anditsmarketcapitalizationwas valuedatoverUS$114.5billioninOctober2018.

MarketingStrategies:

Nikebeingaglobalbrandgainedmorepopularityjustbecause ofthequalityproducts.Beingasportsbrandaddedmore optionsforpromotionsandmouthpublicity.In1982first advertiseofNikewasaired,createdbyadvertisingagency Wieden+KennedyduringtheNewYorkMarathon.Withthis theCannesAdvertisingFestivalhonoredNikeasthefirst companytoreceivethehonortwiceofAdvertiseroftheYear in1994and2003.

Nikenowpromotesitsproductsthroughsponsoring agreementswithcelebrityathletes.Nike'sfirstprofessional athletetopromoteNike'sproductwasRomaniantennisplayer IlieNăstase.Nikehasalsosponsoredmanyothersuccessful trackandfieldathletesovertheyears,suchasSebastianCoe, CarlLewis,JackieJoyner-Kersee,MichaelJohnsonand AllysonFelix.TheunderwritingofbasketballplayerMichael Jordanin1984,withhissubsequentpromotionofNikeover thecourseofhiscareer,withSpikeLeeasMarsBlackmon, provedtobeoneofthehugebooststoNike'sglareandsales.

DigitalMarketing:

Nike'sbestofthedigitalmarketingcampaignshassomebasic aspectsincludingsomeofthebestdigitalmarketing campaignsofNike.

Nikebelievesinmarketingstrategyisbrilliantlysupportedby effectiveads.Nikedoesn'tjustselltheirproductbuttheysell aspiration.

BuildingTaglinesandStories

Nikefocusoncreatingmeaningfulstoriestobuilda loyalfanbase.Nikepromptsemotioninthecustomer through“emotionalbranding”.Carefullycraftedadsaim giverisetoparticularfeelingsandmaketheNike productsmoremeaningfulthroughtheeyesofthe customers.

FinancialStatistics

Nike'sdigitalmarketingstrategyhasbroughtsuccess. Nikeisthemostvaluableglobalapparelbrandwitha brandvalueof28billiondollarsaspertherecordsof 2018.Theyheldthelargestmarketsharewith2.8 percentin2017.Thecompany'sfinancialrecordisalso strong.Inthelastconsecutive4years,Nikegenerated over30billiondollarsinrevenue.

TargetingTargetedAudience

Nikehasaspecialtargetingstrategywhotargetsthe audiencewhoactuallyneedstheproducts.E.g.Nike believesinsponsorships.Nikepromotestheirproduct throughcelebrityathletesgraduallyleadingin approachingatargetedaudiencecrowd.

Thebrandalwaysusescutting-edgetechnologieslike hyperadapt.Theirmissionis“Tobringinspirationand innovationtoeveryathleteintheworld”andasweall knowtheirtaglineis“JustDoIt”.Theyhaveastrong productportfolioinvariousinterrelatedbusiness segmentstoretaintheircustomersandprovidebundle productstothem.

Campaigns:

Nikeadvertisementshavealwaysdeliveredpowerful messagesthatstaywithviewersforalongtime.

Thelabel'swell-known"JustDoIt"missionstatement hasappearedinthelistoficonicadvertisementsoverthe years.Thecompanyhasearnedareputationforbeing oneofthemostcreativeadvertisersinthebusiness.

CharlesBarkley's"IAmNotaRoleModel"(1993)

TheleadingsportswearcastCharlesBarkleyinits1993 commercialwhoraisedavalidpoint“JustbecauseI dunkabasketballdoesn'tmeanIshouldraiseyourkids”. ThestatementcreatedcontroversiesinUnitesstates. Barkleywasnottheonlyonetomakethispointatthe time,buthismessagewasamplifiedthroughthisad.

TigerWoods“HelloWorld”(1996)

Withtheir"HelloWorld"promotionalvideo,theleading sportswearpresentedTigerWoodstotheworldwhenhe startedplayingprofessionallyin1996.Fewcouldhave foreseenthenhowinfluentialWoodswouldbeintheworld ofgolf,butNike'sadboldlypredictedhisaccomplishments thatwouldshortlyfollow.Theadgoneairandslowlygot morepopularityinthosedays.

Equality(2017)

Nikedeliberatelyharnessedthesport'ssupremacy,aswell asitsathletes',tofightimpairmentanddiscriminationinits February2017videoadvertisement.Thecampaignurged peopletoimplementthesportsmanshipandjusticethey witnessonthecourtorontheplayingfieldintheir everydaylives.Itwasn'tmadetoadvertiseaproduct. Instead,thelabelandtheathletesintendedtohighlighta majorsocialissueintheUnitedStates.

Thetaglineofthiscampaignwas, “The ball should bounce the same for everyone, on or off the field of play.”

COVID19Scenario:

LockdownandCovid19canbesaidtobetheworstyears inworldhistoryafterworldwarsandpandemics.Thevirus mademanyunrecoverabledamages.Manyofthepeople losttheirlovedones,somelosttheirjobandsomelosttheir bigset-upsraisedwithhardwork.Inthisscenariomany companiesandtheirownerscameforwardtohelppeople globally

Withthesamethoughsomecompaniesovercamethis phaseyetimpactofCovidcontinuedonmanyofthe companies.Currently,itbeenalmostthreeyearsforCovid outbreakyetcompaniesstrivinghardtocomeuptheloss baredinthoseyears.Althoughsafetywasmoreimportantat thesituationbutafterallithastobeenleftbackandstarting againiswhatneeded.ManyofcompanieslikeNike supportedcitizensandgovernmenttoovercomethephase. Nikeheldcampaignsandsessionforemployeesaddressing peopleandtheiremployeestobeawareaswellasassuring themsafetyandsecurity.Nikeaddressedtheircustomers andemployees,“Forthecontinuedsafetyandwellbeingof

ourteammatesandcustomers,ourNike-ownedandoperated storeswillremaintemporarilyclosedinmultiplecountries aroundtheworld.Storesinselectedlocationsareopenbased onguidancefromhealthandgovernmentauthorities.”

Conclusion:

Insummary,Nikeisthemarketleaderbecauseofitsdominant worldwidepresenceandleadership.Becauseofitsinviting environment,andunrivaledservice,acustomer'sexperienceat aNikestoreisundoubtedlyunlikeanyothersports equipment'sshop.Theirwelcoming“perfectsportsassociated atmosphere”shouldbealong-termcompetitiveadvantage. Thecompany'sretailoutletsandon-sitecollaborationshave earnedhigherresponserates,puttingtheminfrontofthepack inthematurebusiness.Asaresultofitsall-encompassing marketingapproach,Nikeenjoysastrongmarketposition.