The Most Empowering Women in Business

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Professionalwomenandbusinesswomenareusuallyoftenboundtothetimeframeofpersonalobligationsand socialprejudices,makingaleadershiprolelooklikeahurdleintherace.Oftenascendingtoexecutiveroles takesshatteringtheglassceilingstomakeitseemlikeacakewalk.Whatpeoplefailtounderstandisthat leadershiprequiresasturdydeterminationandawilltomoveforward,andthatgenderidentityisnowhereevennear it.

Womenentrepreneursleadingtherecentmarketlikeprofessionalsiscommendable.Inthiseraofconstant competition,itdoesn'tmatterwhatthegenderisbuteveryoneisrunningintheracetobesuccessfulandprove themselves.Thepluspointthateveryladyshouldbethankfulforistherighttoeducation.Calculatingthegrowthin womenempowermentisappreciableovertheperiodoftime.Herewewouldseetheempoweringwomen entrepreneurswhoearnedtheiridentitypersistentlywiththeirsmartworkintheirrespectivesectors.

Featuringfor thisissueof arethestoriesof TheEnterpriseWorld's TheMostEmpoweringWomeninBusiness suchsuccessfulbusinessesthathavemadeitthrougheveryoddstormandmadeittothetop.

FortheCoverStoryreadaboutRamyaParashar:RamyaheadstheoperationsforMiQBangaloreCoE,whichincludescreatingavision,strategy, andpeople-firstinitiativesatscale.Thisspansfromdesigningandimplementingbusinessoperations,managingthe bottomline,andestablishingpoliciesthatpromotecompanyculture&vision.

BeingagraduateinElectronicsandaCertifiedDigitalBusinessStrategistandOrganizationalPerformanceexpert fromIIMBangalore,Ramya'sjourneyhasbeenallaboutgrit,courage,anddetermination.Asshegrewintotherole ofaleader,gainingexposuretoabreadthofportfolioswasimportant.Thismeant,notjustgrowingwithinthe expertiseofherdomainbutalsopickingnewskills.

Ramyahassteeredthetechnology,operations,andbusinessapplicationsdivisionsatmanyglobalorganizationssuch asJCPenneyandFireEye.Apartfromthat,shehasalsoheldvariousleadershiprolesinthetechnologyindustries, leadingTalentandOperationsfunctionsincompanieslikeUnisysandMonsanto.Ramya'scareerjourneyhasbeen about'Experiences'and'Risks'shechosetotakewhenshefirsttriedtomovefromanon-technicalbackgroundto understandingthetechnicallandscape.

MirelaJain-Mirelawasintohospitalityformorethan15years.ShemovedfromTenerife,CanaryIslandtoIndia6 yearsago.ShehasthesamevillarentalcompanyinTenerifeanditwasfairlyeasyforMirelatointegrateEuropean standardsintoholidayrentals,thankstohervastexperience.WithMirela'sMyGoaVillas,youcanbesurethatwhat youseeonlineiswhatyouwillgetofflineaswell.

Atthestartofhergoajourney,Mirelastartedpromotingvillasforholidayrentalsbysimplysendingbookingstothe villaowners.Overthespanof1to1.5years,Mirelafiguredoutthatifshestartedrentingitwithherownstaff, she wouldbeabletogivebetterservicetothepeoplestayingthere.

AftersometimeMirelastartedhiringpeople.Thatincludedhousekeepingstaff,chefs,security,andothers.Tomake sureguestsgotthebestservicepossible,shetrainedthemconstantly,offeredthemthehighestqualityofbedlinen, madeherownbrandoftoiletries,anddideverythingtokeephervillasa5-starproperty

Shalmali W.

Leaders in Spotlight

RamyaParashar:Ramyaheadsthe operationsforMiQBangaloreCoE,which includescreatingavision,strategy,and people-firstinitiativesatscale.Thisspans fromdesigningandimplementingbusiness operations,managingthebottomline,and establishingpoliciesthatpromotecompany culture&vision.Beingagraduatein ElectronicsandaCertifiedDigitalBusiness StrategistandOrganizationalPerformance expertfromIIMBangalore,Ramya's journeyhasbeenallaboutgrit,courage,and determination.Asshegrewintotheroleofa leader,gainingexposuretoabreadthof portfolioswasimportant.Thismeant,not justgrowingwithintheexpertiseofher domainbutalsopickingnewskills.

Ramyahassteeredthetechnology, operations,andbusinessapplications divisionsatmanyglobalorganizationssuch asJCPenneyandFireEye.Apartfromthat, shehasalsoheldvariousleadershiprolesin thetechnologyindustries,leadingTalent andOperationsfunctionsincompanieslike UnisysandMonsanto.Ramya'scareer journeyhasbeenabout'Experiences'and 'Risks'shechosetotakewhenshefirsttried tomovefromanon-technicalbackground tounderstandingthetechnicallandscape.

Apartfromthat,Ramyahasmanagedto reducethecostperhireduringthe competitivemarket/externallandscape.She hasalsoplayedaneffectiverolein enhancingemployeeengagementaswellas managereffectivenessduringexternal globalchangesandensuredthedigitization ofourTalentprocessesforbuildingamore people-centricandsustainableprocess.

FortheCoverStoryreadaboutEnablingadata-drivenandsales intelligencemindsetwiththeteamsis anotherachievementofRamyabecause understandingthecustomersbetterand

responding,ratherthanreacting,tothe quicklyshiftingmarketdemandswas paramount.Alongwiththat,shehasalso succeededindrivingbottom-lineefficiency andenhancedoperationalrhythmthrough therightsetofenterpriseobjectivesand KPIs.

MirelaJain:Mirelawasintohospitalityfor morethan15years.Shemovedfrom Tenerife,CanaryIslandtoIndia6yearsago. Shehasthesamevillarentalcompanyin TenerifeanditwasfairlyeasyforMirelato integrateEuropeanstandardsintoholiday rentals,thankstohervastexperience.With Mirela'sMyGoaVillas,youcanbesure thatwhatyouseeonlineiswhatyouwill getofflineaswell.

Atthestartofhergoajourney,Mirela startedpromotingvillasforholidayrentals bysimplysendingbookingstothevilla owners.Overthespanof1to1.5years, Mirelafiguredoutthatifshestartedrenting itwithherownstaff, shewouldbeableto givebetterservicetothepeoplestaying there.

AftersometimeMirelastartedhiring people.Thatincludedhousekeepingstaff, chefs,security,andothers.Tomakesure guestsgotthebestservicepossible,she trainedthemconstantly,offeredthemthe highestqualityofbedlinen,madeherown brandoftoiletries,anddideverythingto keephervillasa5-starproperty.Mireladid everythingtoprepareapropertyforrentals whilemakingsureeventhesmallestof detailsweredoneperfectly.Andbecause shedidnotwanttodealwithcomplaints later,everythingneededtobeintheright place.

Mirelawantedtoexceedtheexpectationsof guestswitheverythingsheofferedandthe experienceshegainedinEuropehelpedher tremendouslyinthat.

C O N T

R A M Y A

arashar

Chief Operating Ofcer MiQ Digital

Professionalwomenandbusinesswomen areusuallyoftenboundtothetime frameofpersonalobligationsandsocial prejudices,makingaleadershiprolelooklikea hurdleintherace.Oftenascendingtothe executiverolestakesshatteringtheglass ceilingstomakeitseemlikeacakewalk.What peoplefailtounderstandisthatleadership requiresasturdydeterminationandawillto moveforward,andthatgenderidentityis nowhereevennearit.

FeaturingforTheEnterpriseWorld'sthisissue ofTheMostEmpoweringWomeninBusiness isRamyaParashar,COOofMiQDigital,who isdrivingbusinessexcellencewithimpeccable leadership.

ALeaderofHerWord

RamyaheadstheoperationsforMiQBangalore CoE,whichincludescreatingavision,strategy, andpeople-firstinitiativesatscale.Thisspans fromdesigningandimplementingbusiness operations,managingthebottomline,and establishingpoliciesthatpromotecompany culture&vision.

BeingagraduateinElectronicsandaCertified DigitalBusinessStrategistandOrganizational PerformanceexpertfromIIMBangalore, Ramya'sjourneyhasbeenallaboutgrit, courage,anddetermination.

Asshegrewintotheroleofaleader,gaining exposuretoabreadthofportfolioswas important.Thismeant,notjustgrowingwithin theexpertiseofherdomainbutalsopicking newskills.

Ramyahassteeredthetechnology,operations, andbusinessapplicationsdivisionsatmany globalorganizationssuchasJCPenneyand FireEye.Apartfromthat,shehasalsoheld variousleadershiprolesinthetechnology

industries,leadingTalentandOperations functionsincompanieslikeUnisysand Monsanto.

Ramya'scareerjourneyhasbeenabout 'Experiences'and'Risks'shechosetotakewhen shefirsttriedtomovefromanon-technical backgroundtounderstandingthetechnical landscape.

TheJourneyofManyAccolades

“ThoughtherearemanyinstancesthatIcherish asmilestones,oneofmynoteworthy accomplishmentsincludedeliveringaround$3M ofCostSavingsbyImplementationofvarious 'Real-timebusinessanalytics'dashboardfocussed onProcessandTechnologicalTransformationin

We believe in building a sense of community and driving inclusive high performance, where employees thrive.

theCollaborationSpace,Network,andInfra optimization.”,saysRamya.

Apartfromthat,Ramyahasmanagedtoreduce thecostperhireduringthecompetitive market/externallandscape.Shehasalsoplayedan effectiveroleinenhancingemployeeengagement aswellasmanagereffectivenessduringexternal globalchangesandensureddigitizationofour Talentprocessesforbuildingamorepeoplecentricandsustainableprocess.

Enablementofadata-drivenandsales intelligencemindsetwiththeteamsisanother achievementofRamyabecauseunderstandingthe customersbetterandresponding,ratherthan reacting,tothequicklyshiftingmarketdemands wasparamount.Alongwiththat,shehasalso

succeededindrivingbottom-lineefficiencyand enhancedoperationalrhythmthroughtherightset ofenterpriseobjectivesandKPIs.

Ramya'sJourneyatMiQDigital

MiQwasinceptedon1stOct2010intheUK. MiQlaunchedBengaluruCoEinApril2012.

Theinitialchallengewastodrivedeepermarket connectionsbetweenCoEandcommercialteams, thusenablingbusinessperformanceandgrowth. MiQdesigneduniqueprogramsaround secondment,globalmobilityprogram,andfuture leaders'programandignite,forpeopleacrossthe globetocometogether,buildteamspirit,and collaboratetosolvesomeofthemostchallenging businessproblems.

“Thevisionourco-foundersGurmanHundaland LeePurialwayshadforMiQistobetheleading programmaticmediapartnerforagenciesand advertisers.Theywantedouremployeestolearn thebest,earnthebest,performthebestandmake thebestconnections!”,saysRamya.

Asoftoday,thecompanyhasadiversified customerbaseof>2000advertisers,<30% revenuefromTop20advertisers2021,and89% Netrevenueretention.

TheNextBigThing

MiQisaproven,growing,profitableand sustainablebusinessofsignificantscale. Increasingindustrycomplexity,newchannels, formats,andtechnologiesaswellasrisingdigital advertisingbudgetscombinetofuelpersistent demandandgrowthformanagedservice providers.

MiQ,withstrongerregionalcoverageandgreater depthandrangeofrelationshipsthanitspeers,is bestpositionedtocaptureadisproportionate marketshare.

ForMiQ,future-proofingthebusinessandbeing aFutureReadyOrganizationisallaboutbuilding capabilities,enhancingagility,andresiliency,and findingnewsourcesofbusinessgrowth.Theteam continuestofindwaystoallowemployeestotake radicalapproachesandbethecatalystthatpushes theorganizationintherightdirection.

MiQ'sdefinedvectorsofgrowthbuildingona strongtrackrecordconsistoforganicandinorganicstreamsandsustaineddiversecommercial strategy Thisincludesleveragingitsglobal deliveryplatform-deployingthebackboneof tech,partnerships,data,andpeopleassets globally.

ThePandemicParadigmShiftandTechnology

Businessownersandaspiringentrepreneursare oftenatthemercyofmacroeconomicfactors.The years2009and2020aretheonlytwoperiodsin thelast14yearswherethenumberofeconomies withadropinbusinessentrywashigherthan thosewithanincrease.

WithCOVID-19-relatedrestrictionsinplace, economicactivitysloweddowntemporarilyin manyeconomies.However,DigitalTechnology hadneverbeenmoreimportantfornewbusiness creation.Therehasbeenahugeculturalshift towardsentrepreneurship.Thecrisishashada catalyzingeffect.

Youngerbusinessesarehighlyinnovative,put competitivepressureonmaturebusinesses,and leadtoproductivitygrowth.Trueentrepreneurs aretakingthesituationthey'rein,thecards they'redealt,andfiguringoutwherethenew opportunityis.Inthepost-pandemicworld, understandingtheessenceofdigitalizationand

We believe in building a 'peoplecentric' and 'customer-led' culture.

applyingitintherealbusinessscenarioarethe twoaspectsthatwoulddominatesuccessful entrepreneurialeffortsinthefuturewitha continuousfocusonclients'satisfactionand employeeengagement.

Automationandthepandemichavebothchanged theworkplace.Thepandemicpushedmanyaway fromtheoffice.Althoughmostrestrictionshave beenremovedorreduced,agrowingnumberof organizationsarecontinuingwithremotework.

MiQhas37%ofitsemployeesfocusedonTech, DNA,andDSsolutions.Theteamisableto deliversuperiorcampaignresultsthrough superiortechnology,better-connectedmarketing,

andadvancedmediasolutions.Theirtechnology solutionsconnectdata,platforms,andinventory–convertingrawmaterialsintobusiness-changing results.

Increasinglydifficulttotrackuserbehavioras techgiantshavebeenenhancingprivacyfor users.AtMiQ,audiencetargetingconnects datasetsusingproprietarytechnologytocreate audiencesegmentsandenhanceMiQ performance.

ThrowintothemixAIandwehaveastructurally differentworkplace.Ramya'sfutureplanisfor theCoEtohavethebestdigitaloperational framework.Thismeans,focusingonfindingthe

While we believe remote collaboration is here to stay, innovation and collaboration are crucial for success.

righttechnologiestoboostgrowth,movingwith thetimes,andimplementingnewskillsneeded forthebusiness.

“BuildingtheintelligenceforCoEthrough internalanalysisandexternalinsightswillbemy priority.Understandingthedynamicsofour organizationcanbejustasimportantas understandingcashfloworstrategyplanning.”, saysRamya.

BuildinganEfficientTeam

Today,youngprofessionalsareacutelyawareof theiroptionsandareunafraidtotakeadvantage ofit.ForMiQ,employeewellbeingisatthecore

ofitsoperatingmodelandMiQvalues.Theteam believesincreatinganenvironmentandculture whereemployeesbringtheirwholeselvesto workanddothebestworkintheircareers.To thateffect,overcommunicatingandstaying transparentwiththeemployeesisparamount.

Afewthingstheteam'walkthewalk'are:

Drivingacultureofrecognition,enacting initiativesthatappreciatesmallercontributionsof employeesgoingaboveandbeyond,andmaking themfeelvalued.

Creatingawelcomingatmosphereforemployees

bothin-personandvirtually.

ContinuousPerformanceModel-Providing direction,resources,andcommongoalstothe entireteamwithregularmonthlyfeedbackfrom Managers

DrivetransparencyandtrustwithManagementModellingthewayemployeesshouldactand providingthemtheneededsupportandwork lifework-lifehashelpedMiQprioritizemental wellbeingvis-à-visbusinessperformance

Buildinganinclusiveworkenvironmentwhere cultivatingahealthyandpositivecorporate cultureisparamount.

FosteringlearningandInnovationbyproviding customcuratedL&Dprograms,accelerated growthopportunities,andenhancingtheircareer experiences

oneofthehardestthingsaboutstartingabusiness isworkingwithoutasafetynet.Lookat entrepreneurshipasanever-endinglearning experience,andwhileyoumaynotsucceedthe firsttime,youcan'tsucceedifyouneverstart.”

“Beingsuccessfuloftenmeanslearningfrom thosewhohavealreadyachievedtheirgoals. Therewasatimewhenyoubuilditandthe customerswouldflockin.However,themarket hasbecomesaturatedenoughtoofferstrict competitionineveryniche.

Myadviceforbuddingentrepreneurs: Don'tletlimitedresourceskeepyoufromgetting started.Entrepreneurshipcanbeatrialbyfire;

Ramya'sMessagetotheBudding Entrepreneurs

Today when I look back, this denitely was one of the key decisions that helped me learn the complete ecosystem of technology and step up to any new challenges.

Mumbai,theheartofMaharashtra,the economicalcapitalofIndia,andacity thatmakesyourheartsskipabeat,that makesyoudreamofthingsyounever dreamtof,thatmakesyouheadfast intotheworldandtakeonitwith utmostpassionandresilience!Of course,howcanacitymakeyoufeel allthosethings?ButMumbaican! Withthetoweringbuildings,fast railwaysandunnervinginfrastructure thatmovesyouateverystep,Mumbai isonecitywhereyoudon'tjustlive, butyouexperienceliving.Thecityhas earneditsnameforvariousreasonsin theworld,andprobablyoneofthe mostinterestingoneofthemallisthat Mumbaihasthegreatestnumberof millionairesandbillionairesamongall theothercitiesinIndia.Mumbaiis alsoahometothreeoftheUNESCO WorldHeritagesights,theElephanta Caves,ChhatrapatiShivajiMaharaj TerminusandanensembleofVictorian andArtDecoBuildingsthroughoutthe city.Designedinthe19thand20th centuries,thesebuildingsstillstand strongtodaywiththeirbeautiful architecturalstyles.

GeographicalImportanceof Mumbai Mumbaicomprisesofsevenislands thatwereoncehometoseveral communitiesofMarathispeakingKoli people.Forcenturies,thesegroupof islandshavebeenunderthesuccessive rulershipofthevariousleadersthat ruledoverIndiaandMumbai.Itwas firstruledbytheindigenousrulers, afterwhichitcameunderthe possessionofthePortugueseEmpire, beforefinallylandinginthehandsof theEastIndiaCompanyin1661.

MDuringthemid-18thcentury,thecity wasreshaped,underwhichtheretook placetheconstructionofmajorroads, railwaysandmanymore.Thisproject cametoanendintheyear1845after whichMumbai,orBombaywas successfullytransformedintoaseaport ontheArabianSea.Laterinthe19th century,Bombaywascharacterisedby developmentsinallofitssectors, especiallytheeducationaland economicdevelopments.Mumbaicity isconsideredasthefinancial, commercialandtheentertainment capitalofIndia.Ithasalso,been rankedamongthetop10centersof commerceintermsoftheglobal financialflow,withthegenerationof 6.16%ofIndia'sGDPandcontributing toabout25%oftheindustrialoutput, 70%ofthemaritimetradeinIndiaand 70%ofcapitaltransactionstothe country'seconomy Thecityisalso knowntohousetheheadquartersof variousimportantfinancialinstitutions andcorporateandmultinational institutions.Apartfromthese,Mumbai isalsoahometoIndia'spremier scientificandnuclearinstitutes.

Nowknownasoneofthemostmodern citiesinMaharashtra,Mumbaiisvery wellknownfortheculturalinfluences ithasontheworld.Thecityhousesa numberofmonumentsandcultural hubsthatmakeittheperfect amalgamationofthemodernandthe old.

Mumbaiislocatedonataperedcape onthesouthwestofSalsetteIsland, whichisbetweentheArabianSeato thewestThaneGulftotheeastand VasaiGulftothenorth.Mostofthe islandsareoccupiedbytheMumbai residentialdistrict. Mumbai incorporatesoftworecognizable terrain:MumbaiCitydistrictand MumbaiSuburbandistrict,whichform twoseparateyielddistrictsof Maharashtra. Island City orSouth Mumbaiiscommonlyreferredtoasthe citydistrict.ThetotalareaofMumbai is603.4km.Ofthis,theislandcity incorporatesaround67.79km,while thesuburbandistrictspans370kmper sq.,togethercountingfor437.71km persq.underthegovernanceof MunicipalCorporationofGreater Mumbai(MCGM).Restoftheareas belongtodifferentDefence establishments,theMumbaiPortTrust, theAtomicEnergyCommissionand theBorivaliNationalPark,whichare outoftheauthorityoftheMCGM.The Thane,PalgharandRaigaddistrictsin additiontoGreaterMumbai,comes undertheprovinceofMumbai Metropolitanregionandcoversanarea of4,355km.Mumbaiislocatedatthe mouthoftheUlhasRiveronthe westerncoastofIndia,inthecoastal regionknownastheKonkan.Itis situatedonSalsetteIsland(Shashti Island),whichitpartlyshareswiththe Thanedistrict.Mumbaiisenclosedby theArabianSeatowardsthewest. Manypartsofthecityisjustabovesea level,withaltituderangingfrom10m to15m.Thecityhasanaverage altitudeof14m.

ExcludingtheBhatsaDam,Mumbai ownssixmajorlakesthatprovides watertothecity:Vihar,Lower Vaitarna,UpperVaitarna,Tulsi,Tansa andPowai.ThesupplyfromPowai

lake,iswithinthecitylimits,isused onlyforagriculturalandindustrial purposes.Thecoastlineofthecityis indentedwithnumerousgulfsand bays,stretchingfromtheThanecreek ontheeasterntoMadhMarveonthe westernfront.Theeasterncoastof SalsetteIslandiscoveredwithlarge mangroveswamps,richinbiodiversity, whilethewesterncoastismostlysandy androcky

Mumbaihasequatorialweather, particularlyatropicalwetanddry climateundertheKöppenclimate classification.ItvariesbetweenasunbakedperiodextendingfromOctober toMayandawetperiodpeakingin June.Thecoolerseasonfrom DecembertoFebruaryisfollowedby thehotterseasonfromMarchtoMay TheperiodfromJunetoabouttheend ofSeptemberconstitutesthesouth westmonsoonseason,andOctoberand

Novemberformthepost-monsoon

season.

HistoryofBombay

Mumba or Maha-Amba thenameofthe patrongoddessofMumbaifromwhere nameofMumbaiisderived.Mumba DevieternalgoddessofMumbaialso knownasGramDevi(goddessof specificregion).Thegoddessis worshipedbyKolitribemainlyhaving Marathiastheirmothertongue.The KolipeopleoriginatedinKathiawar andCentralGujarat,andaccordingto somesourcestheybroughttheir goddessMumbawiththemfrom Kathiawar,wheresheisstill worshipped.However,othersources disagreethatMumbai'snamewas derivedfromthegoddessMumba.

th Before20 centuryMumbaiwas th knownasBombay Till20 century MumbaiwasundertheBritish

surveillance.Afterindependence Mumbaigotitsownidentitywas replacedbythenameBombayto Mumbai.AresidentofMumbaiis called Mumbaikar inMarathi,inwhich thesuffix -kar meansa resident of.The termhadbeeninuseforquitesome timebutitgainedpopularityafterthe officialnamechangetoMumbai.Older termssuchas Bombayite arealsoin use.

Glacialepochresiduesfoundalongthe coastalareasaroundKandivaliin northernMumbaisuggestthatthe islandswereinhabitedsincetheSouth AsianStoneAge.Perhapsatthe beginningoftheCommonEra,or possiblyearlier,theycametobe occupiedbytheKolifishing community

Betweenthe2ndcenturyBCEand9th centuryCE,theislandscameunderthe controlofmanysuccessiveaboriginal

dynastieslikeSatavahanas,Western Satraps,Abhira,Vakataka,Kalachuris, KonkanMauryas,Chalukyasand Rashtrakutas,etc.Someoftheoldest evidencesfoundinthecitybuiltduring thisperiodaretheJogeshwariCaves builtbetween520and525,Elephanta Cavesbuiltbetweenthesixthto seventhcentury,WalkeshwarTemple built10thcentury,andBangangaTank.

InspiritwiththeRoyalCharterof27 March1668,Englandrentedthese islandstotheEnglishEastIndia Companyin1668.Laterin1687The EastIndiaCompanyshiftedits headquarterstoBombayfromSurat. Themetropolisgraduallybecamethe headquartersoftheBombay Presidency AfterIndia'sindependence in1947,theprotectorateofthe BombayPresidencymaintainedby IndiawasrenovatedintoBombay State.TheareaofBombayState enlarged,aftervariousformerprincely statesthatboundedwiththeIndian unionwereincorporatedintothestate. Eventually,thecitybecamethecapital ofBombayState.InApril1950, MunicipallimitsofBombaywere expandedbymergingtheBombay SuburbanDistrictandBombayCityto formtheGreaterBombayMunicipal Corporation.

ACulturalHeritage

TheculturalheritageofMumbai representsthevariousculturesand generationsthatliveinthecity,and howethnicallydiversethecityis. Mumbaihousesseverallibraries, literaryinstitutionsandmuseumsthat arethehotspottoknowaboutthe gloriousdaysofMumbai.

TheChhatrapatiShivajiMaharajVastu Sanghralaya

TheChhatrapatiShivajiMaharajVastu Sanghralayaisamuseumthatis housedinabuildingwhichisaBritish

versionofthearchitecturalstylesof HinduandMuslim.TheMuseumwas formerlycalledasthePrinceofWales MuseumofWesternIndia.Itcontains threemainsections-thatofart, archaeologyandnaturalhistory

Themuseumwasfoundedinthe20th century,anddocumentsthehistoryof Indiafrompre-historictomodern times.Ithousesasmuchas50,00exhibitsfromtheancientIndianhistory aswellassomeoftheobjectsfrom foreignlands.FromtheIndusValley Civilizationartefactstootherrelicsof IndiandynastieslikethatofMaurya, Gupta,ChalukyasandtheRashtrakuta.

TheGatewayofIndia

TheimageofMumbai,thecelebrityof Mumbai,theGatewayofIndiaisone ofthemostlovedandthegreatest monumentsinMumbai.ThisGateway wasbuilttocommemoratethearrival ofGeorgeV,theEmperorofIndia. Oftenknownasthejewelinthecrown, theGatewayofIndiapayshomageto thelegacyofBritishcolonialrulein India.Themonumentissospecialto theMumbaikarsbecauseitisthefirst thingatravellerseeswhenhe/she entersMumbaibysearoute.Onecan't helpbutgaspoverthesheerbeautyand strengththeGatewayofIndia!

AsiaticLibrary

TheAsiaticSocietyofMumbaiisa learnedsocietyofMumbaiinthefield ofAsianStudies.Itsoriginscanbe tracedtotheLiterarySocietyof Bombay,whichwasfirstmetin Mumbaion26thNovember1804and wasfoundedbySirJamesMackintosh. Formedwiththeintentionof promotingusefulknowledge,the societythenbecameaffiliatedwiththe RoyalAsiaticSocietyofGreatBritain andIrelandandcametobeknownas BombayBranchoftheRoyalAsiatic Society.

KalaGhoda

Ifyouareanartlover,thenthereisno waythatyouhaven'theardofKala Ghoda.TheKalaGhodaisacrescentshapedartdistrictinMumbai.The city'svariousheritagebuildingslike theartgalleries,andeducational institutesliketheJehangirArtgallery, theNationalGalleryofModernArt, TheArtsTrust-Instituteof ContemporaryIndianArtandmany suchmore.EachyearinFebruary,the cityhoststhefamousKalaGhodaArts Festival.Thisannualfestivalrunsfor9 daysandincludesvariousart performancesfromvisualarts,music, drama,cinema,literatureandmany more.TheKalaGhodaArtsFestival everyyearencouragesnewtalentinthe entertainmentandartsindustry.

ChhatrapatiShivajiTerminus

TheChhatrapatiShivajiTerminuswas firstplannedtobetheofficeofGreat IndianPeninsulaRailwaysandnow servesastheCentralRailways Headquarters.ChhatrapatiShivaji Terminus,orCSTorformerlyknown astheVictoriaTerminusisoneofthe busiestspotsintheentirecity.Itisalso namedastheUNESCOWorld Heritagesiteforitsfinestandoldest Victorian-Italianate-Gothicstyle architecturalstyle.CSTisahistoric railwaystation,withmarble ornamentalironwork,multi-coloured stonesandtiles.Thebuildingstands eversoelegantlyinMumbaiwith wingsandacolossaldomewiththe structureofawomancalledasthe StatueofProgresswithaflamedtorch inherrighthandandawheelinherleft hand,signifyingprogress.

RajabaiClockTower

TheRajabaiClockTowerislocatedin SouthMumbaiandresidesinthefort campusofUniversityofMumbai. DesignedbySirGeorgeGilbertScott

inthe1860sandwasfundedby PremchandRoychand,abusinessman andastockbroker.Roychand'smother wasblindandhewantedhertohaveher mealsontime,whichwasthemain reasonwhyhebuiltthistower The clocktowerhasabelltokeeptrackof time.ItwasnamedRajabaiafter Roychand'smother.Thetoweris visuallysimilartoLondon'sBigBen. WithGothicandVenetianarchitectural styles,theRajabaiClocktowerisan85meter-tallbuildingandhasbeen standingtallinMumbaifordecades.

TheTajMahalPalaceHotel

TheTajMahalPalaceHotelisaluxury hotellocatedintheColabaareaof Mumbai.TheTajMahalisoften regardedasoneofthebestluxuryhotels oftheEast,itisalsooneofcity'smost iconiclandmarks.Evenafter113years ofthehotel'sexistence,thehotelstill standsstrongandhasbeenabletoretain itsprestigeandprominence.Thehotel hasalongandglamoroushistoryof havingservedtosomeofthemost notableguestsincludingpresidents,film stars,musiclegendsandmanymore.

MarineDrive

MarineDriveisa3kilometre-long boulevardalongtheNetajiSubhash ChandraBoseRoadinMumbai,India. Theroadandwalkwaywereconstructed byPallonjiMistry.Itisa'C'-shapedsixlaneconcreteroadalongthecoastofa naturalbay.ThenorthernendofMarine DriveisGirgaonChowpattyandthe adjoiningroadalonglinksNariman PointatsoutherntiptoBabulnathand MalabarHillatnortherntip.Marine Driveislocatedonretrievedlandfacing west-south-west.MarineDriveisalso knownasthe Queen's Necklace because,whenviewedatnightfroma highaltitudepointanywherealongthe drive,thestreetlightsresembleastring ofpearlsinanecklace.

GoregaonFilmCity

FilmCityorDadasahebPhalkeChitra Nagariisannon-segregated film studiocomplexlocatednearSanjay GandhiNationalParkinGoregaon East,MumbaiinIndia.Ithasvarious recordingrooms,gardens,lakes, theatresandgroundsthatserveasthe venueofmanyBollywoodandMarathi films.Itwascreatedin1977bythe stategovernmenttoallowfacilitiesand concessionstothefilmindustry.The planforFilmCitywasputtogetherand accomplishedunderthesupervisionof V.Shantaram.Itwasrenamed DadasahebPhalkeChitraNagariin 2001inmemoryofIndia'sfirst producer-director-screenwriter DadasahebPhalke,whoisconsidered asfatheroftheIndianfilmindustry.It hasbeentheshootinglocationfor almostallBollywoodfilms.Ithas manytypesoflocationavailablefor shootingincludingpermanentsetsofa temple,prison,court,lake,mountains, fountains,villages,picnicspots, gardensandaman-madewaterfall.

FilmCityspansmorethan520acresin thesuburbsofMumbaiandhas approximately42outdoorshooting locationsand16studios.

World-famousCuisinesofMumbai

MumbaibeinglovedbymanyIndians andforeignerstoo.also,havevariety ofdishestooffer.Streetfoodof Mumbaiislovedbyeverysingle personlivingorroamingonthestreets ofMumbai.Thefoodsoldbyhawkers fromportablemarketstallsinMumbai combinesasdeliciousdishesinpocket friendlyprice.Itisoneofthe characteristicsofthecity.Thecityis knownforitsdistinctivestreetfoods. Althoughstreetfoodiscommonall overIndia,streetfoodinMumbaiis notedbecausepeoplefromall economicclasseseatontheroadside almostroundtheclockanditis

sometimesfeltthatthetasteofstreet foodisbetterthanrestaurantsinthe city

Mumbaibeingthecapitalof Maharashtraoneoftheimportant statesofIndia.Isdominatedby Maharashtrianfood.Vadapavisnoted asthemostpopularstreetfoodin Mumbai.Othernotedstreetfoodsin Mumbaiincludespanipuri,bhelpuri, sevpuri,dahipuri,sandwiches,ragdapattice,pavbhaji,Chinesebhel,idlis anddosas,allofwhicharevegetarian.

Intermsofnon-vegetarianofferings, omelette-pav,kebabsandfishare foundonMumbaistreets.Theamount ofvarietyofstreetfoodisattributedto thecosmopolitancultureofthecity

EconomyofEconomicalCapitalof India

BeingfinancialcapitalofIndia. Mumbaicontributedimmenselyinthe economicgrowthofIndiasincemany decades.MumbaiisIndia'ssecond largestcitybypopulationandis generating6.16%ofthetotalGDP.It worksasaneconomichubofIndia, contributing10%offactory employment,25%ofindustrialoutput, 33%ofincometaxcollections,60%of customsdutycollections,20%of centralexcisetaxcollections,40%of India'sforeigntradeand₹4,000crore (US$500million)incorporatetaxes.

Since1991Mumbaibeengrowing rapidlywithgrowthofIndia.The financeboominthemid-ninetiesand theIT,export,servicesandoutsourcing boominthe2000swouldalwaysbein therecordsofIndia'sgrowth.Although Mumbaihadremarkablyfiguredasthe hubofeconomicactivityofIndiain the1990s,theMumbaiMetropolitan Regionispresentlywitnessinga reductioninitscontributiontoIndia's GDP.

Recentestimatesoftheeconomyofthe MumbaiMetropolitanRegionis

evaluatedtobe$606.625billion rankingiteitherthemostorsecondmostproductivemetroareaofIndia. ThemetropolisisleadingcityofIndia intermsofIndustrializationand employment. Sports

AlluringfactorofSports& EducationinMumbai

Cricketismoreadmiredthananyother sportinthemetropolis.Mumbaiis nativetotheBoardofControlfor CricketinIndia(BCCI)andIndian PremierLeague(IPL). Thecitybased MumbaiIndianscompeteintheIndian PremierLeague.Mumbaihastwo internationalcricketgrounds,the WankhedeStadiumandtheBrabourne Stadium.Thefirstcrickettestmatchin IndiawasplayedinMumbaiatthe BombayGymkhana.

Footballisanothermostadmiredsport inthecity,withtheFIFAWorldCup andtheEnglishPremierLeaguebeing accompaniedwidely.IntheIndian SuperLeague,thecityisconstitutedby MumbaiCityFC.Whilethecitybased KenkreFCcompetesintheI-League. WhentheEliteFootballLeagueof IndiawasintroducedinAugust2011, Mumbaiwasremarkablynotedasone ofeightcitiestobeawardedateamfor theinauguralseason.

Education

Theprimaryeducationsystemofthe MCGMistheenormousurbanprimary educationsysteminAsia.TheMCGM administers1,188primaryschools transmittingprimaryeducationto 485,531studentsineightIndian languageslikeMarathi,Hindi, Gujarati,Urdu,English,Tamil,Telugu, andKannada.TheMCGMalsoimparts secondaryeducationto55,576students throughits49secondaryschools.

Underthe10+2+3/4plan,students

completetenyearsof schoolingandthenenrol fortwoyearsinjunior college,wheretheyselect oneofthreestreams:arts, commerce,orscience. Mostcollegesinthecity areaffiliatedwiththe UniversityofMumbai, oneofthelargest universitiesintheworld intermsofthenumberof graduates.

TheUniversityof Mumbaiisoneofthe leadinguniversitiesin India.Accordingtothe surveyofAmerica's NewsBroadcastingfirm BusinessInsiderin2012, Mumbaiwasranked41 intheTop50Engineering Schoolsofalloverthe world.andwastheonly universityinthelistfrom thefiveemergingBRICS nationsvizBrazil, Russia,India,Chinaand SouthAfrica.Even, accordingtothesurvey ofIndiaTodayin2013, UniversityofMumbai th ranked5 inthelistof bestuniversitiesinIndia.

Founder My Goa Villas

Mirelaknowsthatwhenyoudecidetogoona vacation,youexpectcertainthingsandyou don'twanttocompromiseonyourstandardof living.

Goaisoneofthehottestplacesforanyonelookingtospend somevacationtime.Mirelawantstogiveanyonewhovisits a top-notchexperiencewithMyGoaVillas. FeaturingforTheEnterpriseWorld'sthisissueofTheMost InfluentialWomenToWatchforin2022isMirelaJain,a visionarymakingyourGoavacationevermoreexciting.

Founder MirelaJain-Leadingtheway:

Mirelawasintohospitalityformorethan15years.She movedfromTenerife,CanaryIslandtoIndia6yearsago. ShehasthesamevillarentalcompanyinTenerifeandit wasfairlyeasyforMirelatointegrateEuropeanstandards intoholidayrentals,thankstohervastexperience.With Mirela'sMyGoaVillas,youcanbesurethatwhatyousee onlineiswhatyouwillgetofflineaswell.

Vision:

Atthestartofhervillajourney,Mirelastartedpromoting villasforholidayrentalsbysimplysendingbookingstothe villaowners.Overthespanof1to1.5years,Mirelafigured outthatifshestartedrentingitwithherownstaff, shewill beabletogivebetterservicetothepeoplestayingin.

AftersometimeMirelastartedhiringpeople.Thatincluded housekeepingstaff,chefs,security,andothers.Tomake sureguestsgotthebestservicepossible,shetrainedthem constantly,offeredthemthehighestqualityofbedlinen, madeherownbrandoftoiletries,anddideverythingto keephervillasa5-starproperty

AboutMyGoaVillas:

MyGoaVillaswasestablishedinMay2017.Theyhave carefullyinspectedandcoordinatedtheselectionofvillas. Atthetimeofchoosingeachvilla,TheMGVcarefully takesintoconsiderationthevillalocation,villadesign, interior, facilities,andmostimportantthing,the managementandstaffsetup.

Provingtobeachallengeinitself,eachvillaishandpicked andregularlyre-evaluated.Extensiveresearchonboarding newpropertiesforholidayrentals.Todescribeeachoftheir villas,theyhavecompiledthevillainclusionsandfacilities,

however,ifanyonehasanyadditionalqueries,TheMy GoaVillasteamisalwayspleasedtoprovideimmediate assistance.

BuildingTheEmpireBrickByBrick:

Mireladideverythingtoprepareapropertyforrentals whilemakingsureeventhesmallestofdetailsweredone perfectly.Andbecauseshedidnotwanttodealwith complaintslater,everythingneededtobeintheright place.

Mirelawantedtoexceedtheexpectationsofguestswith everythingsheofferedandtheexperienceshegainedin Europehelpedhertremendouslyinthat.

Team

WorkMakesTheDreamWork:

Mirelavaluesheremployeesgreatly Alongwithgettinga higher-payingjob,Mirelaalsoprovidesasafeandclean placetostayfortheemployeestomakesuretheirquality oflivingisn'tcompromised.

Howthingsstandcurrently:

AccordingtoMirelaIndiaisabigmarketforherbusiness togrowandvacationrentalrevenueisthepracticewhere youneedtoadaptyourpricestowhateverthedemandis toconvertbookingsatthehighestpossiblepricepoint.

Mirelabelievesinprovidingvalueforeveryoneandwith MyGoaVillas,shedeliversonthatpromise.

ReasonBehindLong-StandingSuccess:

Yearsofexperienceinrunningavacationrentalbusiness hastaughtMirelathatguests'satisfactiondependson threemainfactors:Productoffering,productmarketing, andgoodreviews.

Mirelahasutilizedthesethreemainfactorsperfectlyin herfavortokeepthesuccessofhervillassoaring.

Products&Services:

WelcometoGoa!

WhatmakesMyGoaVillasStandOut:

-Availability:

MirelaandherteamliveandworkinGoa,whichmeans thattheyareonhandtomanageyourpropertyandensure thatallrentalsareorganizedandrunsmoothly

-Service:

MyGoaVillapridesitselfonofferingonlythehighest levelsofservicebothtoitsclientsandtotheowners.

-Experience:

Mirela'steamspecializesinholidayvillarentalsinNorth Goa.Theteamwilladviseyouonwhatyouneedtodoto ensurethemaximumrentalreturnfromyourproperty.

LedbyMirela,theteamhasgainedtremendousexperience byvisitingeachofthevillas.Theteamknowstheproperties insideandoutandwillonlyconfirmrentalsinyourvilla wheretheyaresuretheclientswillbehappyandenjoya wonderfulholiday.

-MaximizedRentalIncome:

MyGoaVillasofferscompetitive,fixedcommissionrates meaningalltheirrentalpropertiesarecompetitivelypriced toattractthemaximumrentalrevenuesforyou.

-InternationalMarketing:

MyGoaVillasmarketstheirrentalvillasonatrulyglobal basisusingbothdigitalandmoretraditionalmarketing methods.

HappyOwners:

TheownersofMyGoaVillastrusttheminmanagingthe rentalprocessfromstarttofinishandthegreatest complimentisthatmanyofthenewpropertiescometo themfrompersonalrecommendationsofourservices.

Expansionplansforthefuture:

Politeness,availability,andhelpfulnessarethethingsyou expectatanyqualityhospitalityservice,saysMirela.

ButbecauseMyGoaVillasisaluxuryvilla,guestsexpecta certainsetofservicessuchaspersonalchefs,housekeeping,

andacaretakerwhohandlesthingslikeluggage,makes reservations,andmore.Mirelamakessureallofthese thingsareprovidedtoeveryguestathervillas.

Mirelalikestomaintainaveryhighstandardforhervillas. Respondingtotheguestsinaprofessionalyetnaturalway isareallyimportantskilltohave.Positivityiscontagious, andMirelamakessurethepeopleshehirespossessjustthe skillsthatcreateapositiveenvironmentsurroundingthe villatotransformtheexperienceoftheguests.

Mirelahasalreadyledthewayandreachedthetopof holidayrentalsandmanagement.Butshedoesn'twantto stophere.Sheisplanningonimprovingherportfolioof villasfurtherbybuildingmanymoreMyGoaVillas.

Breakingtheobstacleswithtechnology:

Runningavacationrentalbusinesscansometimesfeellike you'reconstantlydodgingobstaclesthatstopyourprogress. Itmightfeellikeyoucan'tcatchabreakandyourto-dolist justkeepsonincreasingonebyonewithmanyproblemsto solve.

Tryingtodoeverythingbyyourselfcanbetiresomeand difficultattimes.

Thisiswherevacationrentaltechnologycomesinasa blessingtohelpcutdownonmanual,repetitivetasks.You canusetheenergysavedfromthisinimprovingotherareas ofyourpersonalandprofessionallife,SaysMirela.

Wordofadviceforbuddingentrepreneurs:

“Staypositive,leanonyourstrengths,andhireexpertswho wouldhelpintakingyourprojectstoanotherlevel.Take risks,butcalculated.Nevergiveup.

Ifyouwanttotakethefasterroadtosuccess,makeyour businessvisibletotheconsumers,andbeoptimisticabout everythingthatyouaredoingtoachieveyourgoals.”

NNikemosttrustedAmericabased brand,rulesoverthesportsworldall overtheglobe.Asoflater2020the organizationhadcountof76,700 employeesworldwide.Aroundin early2020thebrandwasat89th positioninbrandfortune500list counting32billionmakingitshine asmostvaluedbrandinsportsworld.Nikeisshininginthe sportsmarketsince1964whenstartedasaSports equipment'scompany

ThisblogisacomprehensiveexaminationofNike marketingtechniques,includingtheirtargetmarket,social mediastrategy,marketingmix,digitalmarketingpresence, campaigns,andmarketingactivitiesthroughouttheongoing pandemic.

AboutNike:

In1964,PhillKnighttrackathleteandhiscoachBill BowermanfoundedNikeoriginallyknownasBlueRibbon Sports(BRS)inEugene.WithpartnershipwithJapanese shoemakerOnitsukaTigerformedBRS.Tillendof1964 theBRSsoldaround1300pairsofsportsshoesandearned 8,000.InearlytheannualnetgrossofBRSreachedupto 20,000.Laterin1966BRSopeneditsretailstoreatSanta Monica,California.Laterin1971relationshipbetween BRSandOnitsukaTigercametoanend.ThenBRSwas

newlybornwithexpansionandanewname“Nike”.Itsfirst productdesignedbyCarolynDavidsonnamedasSwooshwas usedbyNikeon18thJune1971.Inmiddleof1980Nikegot 50%shareinU.S.sportsshoesmarket.InDecemberofthe sameyearNikegonepublicandanewstorybeganinthe growthofNike.

NikehadWieden+Kennedyastheirprimaryadvertising partner.Co-founderoftheadvertisingcompanyLateDan WiedencoinedthemostfamoussloganforNike“JustDoIt” in1988Nikeadcampaign.ThroughoutthewholeyearNike expandedwitharapidspeed.ThegrowthofNikewentona rapidrate.Aroundin2013NikereplacedAlcoaandwasmade amemberoftheDowJonesIndustrialAverage.InDecember 2013Nike'sprofitroseto13%inglobalorders.Forthe budgetaryyear2018,NikereportedearningsofUS$1.933 billion,withannualrevenueofUS$36.397billion,anincrease of6.0%overthepreviousbudgetarycycle.Nike'sshares tradedatover$72pershare,anditsmarketcapitalizationwas valuedatoverUS$114.5billioninOctober2018.

MarketingStrategies:

Nikebeingaglobalbrandgainedmorepopularityjustbecause ofthequalityproducts.Beingasportsbrandaddedmore optionsforpromotionsandmouthpublicity.In1982first advertiseofNikewasaired,createdbyadvertisingagency Wieden+KennedyduringtheNewYorkMarathon.Withthis theCannesAdvertisingFestivalhonoredNikeasthefirst companytoreceivethehonortwiceofAdvertiseroftheYear in1994and2003.

Nikenowpromotesitsproductsthroughsponsoring agreementswithcelebrityathletes.Nike'sfirstprofessional athletetopromoteNike'sproductwasRomaniantennisplayer IlieNăstase.Nikehasalsosponsoredmanyothersuccessful trackandfieldathletesovertheyears,suchasSebastianCoe, CarlLewis,JackieJoyner-Kersee,MichaelJohnsonand AllysonFelix.TheunderwritingofbasketballplayerMichael Jordanin1984,withhissubsequentpromotionofNikeover thecourseofhiscareer,withSpikeLeeasMarsBlackmon, provedtobeoneofthehugebooststoNike'sglareandsales.

DigitalMarketing:

Nike'sbestofthedigitalmarketingcampaignshassomebasic aspectsincludingsomeofthebestdigitalmarketing campaignsofNike.

Nikebelievesinmarketingstrategyisbrilliantlysupportedby effectiveads.Nikedoesn'tjustselltheirproductbuttheysell aspiration.

BuildingTaglinesandStories

Nikefocusoncreatingmeaningfulstoriestobuilda loyalfanbase.Nikepromptsemotioninthecustomer through“emotionalbranding”.Carefullycraftedadsaim giverisetoparticularfeelingsandmaketheNike productsmoremeaningfulthroughtheeyesofthe customers.

FinancialStatistics

Nike'sdigitalmarketingstrategyhasbroughtsuccess. Nikeisthemostvaluableglobalapparelbrandwitha brandvalueof28billiondollarsaspertherecordsof 2018.Theyheldthelargestmarketsharewith2.8 percentin2017.Thecompany'sfinancialrecordisalso strong.Inthelastconsecutive4years,Nikegenerated over30billiondollarsinrevenue.

TargetingTargetedAudience

Nikehasaspecialtargetingstrategywhotargetsthe audiencewhoactuallyneedstheproducts.E.g.Nike believesinsponsorships.Nikepromotestheirproduct throughcelebrityathletesgraduallyleadingin approachingatargetedaudiencecrowd.

Thebrandalwaysusescutting-edgetechnologieslike hyperadapt.Theirmissionis“Tobringinspirationand innovationtoeveryathleteintheworld”andasweall knowtheirtaglineis“JustDoIt”.Theyhaveastrong productportfolioinvariousinterrelatedbusiness segmentstoretaintheircustomersandprovidebundle productstothem.

Campaigns:

Nikeadvertisementshavealwaysdeliveredpowerful messagesthatstaywithviewersforalongtime.

Thelabel'swell-known"JustDoIt"missionstatement hasappearedinthelistoficonicadvertisementsoverthe years.Thecompanyhasearnedareputationforbeing oneofthemostcreativeadvertisersinthebusiness.

CharlesBarkley's"IAmNotaRoleModel"(1993)

TheleadingsportswearcastCharlesBarkleyinits1993 commercialwhoraisedavalidpoint“JustbecauseI dunkabasketballdoesn'tmeanIshouldraiseyourkids”. ThestatementcreatedcontroversiesinUnitesstates. Barkleywasnottheonlyonetomakethispointatthe time,buthismessagewasamplifiedthroughthisad.

Withtheir"HelloWorld"promotionalvideo,theleading sportswearpresentedTigerWoodstotheworldwhenhe startedplayingprofessionallyin1996.Fewcouldhave foreseenthenhowinfluentialWoodswouldbeintheworld ofgolf,butNike'sadboldlypredictedhisaccomplishments thatwouldshortlyfollow.Theadgoneairandslowlygot morepopularityinthosedays.

Equality(2017)

Nikedeliberatelyharnessedthesport'ssupremacy,aswell asitsathletes',tofightimpairmentanddiscriminationinits February2017videoadvertisement.Thecampaignurged peopletoimplementthesportsmanshipandjusticethey witnessonthecourtorontheplayingfieldintheir everydaylives.Itwasn'tmadetoadvertiseaproduct. Instead,thelabelandtheathletesintendedtohighlighta majorsocialissueintheUnitedStates.

Thetaglineofthiscampaignwas, “The ball should bounce the same for everyone, on or off the field of play.”

COVID19Scenario:

LockdownandCovid19canbesaidtobetheworstyears inworldhistoryafterworldwarsandpandemics.Thevirus mademanyunrecoverabledamages.Manyofthepeople losttheirlovedones,somelosttheirjobandsomelosttheir bigset-upsraisedwithhardwork.Inthisscenariomany companiesandtheirownerscameforwardtohelppeople globally

Withthesamethoughsomecompaniesovercamethis phaseyetimpactofCovidcontinuedonmanyofthe companies.Currently,itbeenalmostthreeyearsforCovid outbreakyetcompaniesstrivinghardtocomeuptheloss baredinthoseyears.Althoughsafetywasmoreimportantat thesituationbutafterallithastobeenleftbackandstarting againiswhatneeded.ManyofcompanieslikeNike supportedcitizensandgovernmenttoovercomethephase. Nikeheldcampaignsandsessionforemployeesaddressing peopleandtheiremployeestobeawareaswellasassuring themsafetyandsecurity.Nikeaddressedtheircustomers andemployees,“Forthecontinuedsafetyandwellbeingof

TigerWoods“HelloWorld”(1996)

ourteammatesandcustomers,ourNike-ownedandoperated storeswillremaintemporarilyclosedinmultiplecountries aroundtheworld.Storesinselectedlocationsareopenbased onguidancefromhealthandgovernmentauthorities.”

Conclusion:

Insummary,Nikeisthemarketleaderbecauseofitsdominant worldwidepresenceandleadership.Becauseofitsinviting environment,andunrivaledservice,acustomer'sexperienceat aNikestoreisundoubtedlyunlikeanyothersports equipment'sshop.Theirwelcoming“perfectsportsassociated atmosphere”shouldbealong-termcompetitiveadvantage. Thecompany'sretailoutletsandon-sitecollaborationshave earnedhigherresponserates,puttingtheminfrontofthepack inthematurebusiness.Asaresultofitsall-encompassing marketingapproach,Nikeenjoysastrongmarketposition.

How To Improve Your Business Skills

Networkingskillsarean

invaluableassetyoushould aspiretohave.Notethat havingnetworkingskillsdoesn’t simplyrefertoyoubeingagood communicatororconversationalist.It mayincludethat.Butyoudon’t necessarilyhavetobeanexcellent talkertobeagoodnetworker.From thisarticle,youwilllearnsomeways toImproveYourBusinessNetworking Skills.

Networkingskillswillcertainlyhelp youadvanceinyourcareer Whether you’realreadyemployedorlookingfor employment,youneednetworks.The truthis,nooneisomniscient.Different peoplemayknowandhaveaccessto certainresourcesorrelationshipsthat couldbenefityou.You,too,mayhave

resourcesandrelationshipsthatmay benefitothers.Whenyou’rewell connected,youhaveaccesstoseveral peopleandresourcesyouotherwise wouldn’thave.

Therefore,youneedtobuildastrong network.Youneverknowwhohasthe keyorkeystoyournextbreakthrough. Butitallstartswithbeingableto networkeffectively.Belowisaguide onhowyoucanimproveyour networkingskills.

HerearetheBest5WaysToImprove YourBusinessNetworkingSkills

1.UseDifferentPlatforms

Whileyoucouldstillconnectwith peopledirectlyorphysically,sayatan

eventorgathering,technologynow allowsyoutoestablishconnections digitally.Gonearethedayswhenif youwantedtoconnectwithpeople, youhadtocallormeetthem physically.Inaddition,youcannow communicatewithpeoplevia messaging,e-mail,socialmedia,and videochats,amongmanyother channels.Youcanevenshareyour digitalbusinesscardsthroughanyof theseonlinemediums.Therefore,if youwanttobeagreatnetworker,you mustbegreatatusingthevarious platformsavailabletoyou.

Socialmediaisoneoftheeasiestways tonetwork.Socialmediaapplications aredesignedfordifferentagegroups andaudiences.Ifyoucheckonline, you’llfindplatformsgearedtoward

professionalsandothersaimedat contentcreators.Simplychoosethe appropriateonesforyou.Knowing howtouseanyofthoseplatformswill improveyournetworkingsuccess.

2.ImproveYourListeningSkills

Listeningskillsarefundamentaltraits greatcommunicatorspossess.

Communicationisn’tjustaboutbeing aneloquentspeaker.Youcan’tbean excellentcommunicatorifyoudon’t knowhowtolisteneffectively.Some peoplearenaturallygoodlisteners.But othersmayhavetolearnhowtolisten properly

Effectivecommunicationentails successfullyimpartinginformationto thenextperson.Forthatexchangeto happen,attentionisrequired.People maynotwanttolistentowhatyou havetosayifyoudon’tlistentowhat they’resaying.Soit’sextremely importanttobeanactivelistener You mustshowthatyou’relisteningtothe otherperson’swords.

Whenyougetachancetonetworkat anevent,realizethatthisisn’tthetime tobabbleaboutyourthoughtsor achievements.Youdon’twanttodo thisifyou’retryingtopitchanideato someoneorlookingtogettheirdetails. Agoodexchangewillbebalanced, givingeitherpartychancetospeakand respond.Somakesurethatyour listeningskillsareonpoint.

3.ExudePositivity

Generally,peoplewanttoassociate withorbearoundpositiveindividuals. Somepeoplearemoreeffectiveat developingrelationshipssimply becausetheyhaveapositiveattitude. Suchpeopleareverylikableandcan easilybefriendanyone.

Simplysaid,happinessisattractive. Plus,ahappypersonexudesalotof confidencewhichworksintheirfavor intheirday-to-dayinteractions.So whenyou’repitchingtoinvestors,you

wanttodoitwithapositiveattitude. Thismaytiltthecardsinyourfavor becauseifyou’reoptimisticaboutyour ideas,itgivesotherpeopleanincentive tobelievethattobetrue.

Somepeoplearegenerallymore upbeatthanothers.That’sanatural advantagetheyhave.Butyoudon’t necessarilyhavetobeupbeattobea positiveindividual.Besides,youcan learnhowtobepositive.Positivityis moreaboutperspectiveandstateof mind.Youcanteachyourselftosee thingspositively.It’saboutseeingthe goodinbadsituations.Itcouldalsobe aboutnottakingyourselftooseriously Beingpositivemakesyoulikableand thiswillhelpyoudevelop relationships.

4.AttendNetworkingEvents

Oneofthebestwaystoimproveyour networkingskillsistoattend networkingevents.Thesecouldbe heldphysicallyorvirtually.Virtual eventsarebecomingquitepopular nowadays.Attendingtheseeventswill helpyoutofamiliarizeyourselfwith whatnetworkingisallabout.Italso helpsyoutohoneyourskillswithout puttingtoomuchpressureonyourself. Remember,everyoneisattendingsuch eventstonetwork,soyouwon’tbe alone.Itmaybeeasiertostrikeup conversationswithlike-minded individuals.

Youwanttomakeeveryinteractionas productiveaspossible.Bringyour authenticselftothetableandshow thatyou’reengagedinevery conversation.Also,don’tforgetto maintaingoodeyecontact.Ifyou’re notmuchofatalker,learntobe inquisitive.Askingpeoplequestionsis agoodwaytoinitiateconversations. Findouttheirinterestsorhobbiesand askquestionsaboutthem.Usually, peopledon’tmindtalkingaboutthings they’repassionateabout.

Remember,attheendoftheday, networkingisn’taboutknowing

thousandsofpeople.It’smoreabout qualitythanquantity.It’sbettertohave tenqualityconnectionsthanathousand sub-parconnections.

5.HaveAnElevatorPitch

Anelevatorpitchisstillveryrelevant intermsofestablishingnetworks. Rememberthatfirstimpressions matter.Sometimes,you’llonlyhavea fewsecondstomakeagood impressiononaninvestoror prospectiveemployer Therefore,you needasolidelevatorpitchthatyoucan useinanyinteraction.

Forexample,ifyouattenda networkingeventandmanagetocome uptoaseniorstaffmemberduringthe five-minutebreak,pulloutyour elevatorpitchthere.Ithastobe concise.Plus,youhavetoexude confidenceintheprocess.Practice yourelevatorpitchsothatyouknowit byheart.Youmaygetitwrongthefirst time.But,ifyouattendnetworking events,yougiveyourselfachanceto practiceandimprove.

Conclusion

Theimportanceofhavingnetworks can’tbeoverstated.Thetruthis,people areasvaluableastheconnectionsthey possess.Whileit’sgoodtopossess yoursenseofindividuality,realizethat intheworld,you’llneedotherpeople tohelpyoutogettowhereyouwantto be.Conversely,otherpeopleneedthe talentsandconnectionsyouhave. Therefore,beinganeffective networkerisimportant.Networking skillscanbeacquiredbyanyonewho iswillingtolearn.Somepeoplemay havenaturaladvantages,butnothing beatspractice.Polishupyour communicationskillsandpracticeyour elevatorpitchuntilyouknowitby heart.