The Most Influential Women Entrepreneur to Watch out

SUBSCR IBE SUBSCRIBE

From Editor’s Desk

Weallknowsomeofthemostpopularandleadingentrepreneursthathaveestablishedtheircompany,its services,andthemselvesasnothingbutthebest.Butinthisprocess,weoftenforgetormissthose unsungheroesthatofferequallyinnovativeservicesbutnotjustforprofit.

Womenentrepreneursleadingtherecentmarketlikeprofessionalsiscommendable.Inthiseraofconstant competition,itdoesn'tmatterwhatthegenderisbuteveryoneisrunningintheracetobesuccessfulandprove themselves.Thepluspointthateveryladyshouldbethankfulforistherighttoeducation.Calculatingthegrowthin womenempowermentisappreciableovertheperiodoftime.

Featuringfor thisissueof are TheEnterpriseWorld's TheMostInfluentialWomenEntrepreneurtoWatchout thestoriesofsuchsuccessfulbusinessesthathavemadeitthrougheveryoddstormandmadeittothetop.

DavielleJackson-Daviellehashadyearsofexperienceinthe

sector,

salesandotheraspects forothercompaniespriortobecomingtheCEOofherownfirm.Shehasbeenthenumberonesalesrepresentative inaboutfourdifferentFortune500companies,whilealsostudyingpre-med.

FortheCoverStoryreadaboutGatheringherexperienceinthesedifferentfields,Daviellestartedoutonamissiontoinnovatefemininehygiene products,tomakeithassle-freeforwomenacrosstheglobe.

TheideaofPrettyPanty,thefirsteverdisposableperiodpantywasinventedbyDaviellebackin2012.Ajourney thatstartedyearsago,thebrandtodayisknownasthemosttrustedbrandforwomen,wasactuallytheninceptedin theyear2018.

JanLee- JanisleadingthecompanyaheadintothefuturewhilemakingsurethattheHealthCareindustryis movingalong.Hervision,goals,andcharismanotonlyemanateatrueentrepreneurbutalsoatrueleader. Sheismuchmorethananentrepreneur,sheisaninspiration,achange,andawaveintoday'sHealthCareindustry

HeatherRipley-Mycareerstartedinacompletelydifferentindustry.Iwasanassistantbuyerforadepartment storerightafterschool,whereIlearnedthatIenjoyedcopywritingforourads.Iwentontomanagemarketingfora coupleofdifferentcompanies,andin2008,IstartedworkingforacompanycalledClockworkHomeServices, managingmarketingandpublicrelationsforthecompany'sthreefranchisebrands:OneHourHeating&Air Conditioning,BenjaminFranklinPlumbing,andMisterSparky

EmmaDickison-Asanindustryleaderwithover30yearsoffranchisingexperience,Emmahasbeentherecipient ofmanyawardsandaccolades.AndtoEmma,itallcomesfrombuildingandbeingsurroundedbygoodteams. EmmahasalsobeenveryactivelyinvolvedintheWomen'sFranchiseCommitteethroughtheInternational FranchiseAssociation(IFA).Theirmissionistoempowerandencouragewomentopursuefranchisingasacareer Beingassociatedwiththatcommittee,Emmahashadtheopportunitytosupportwomenentrepreneursacrossmany differentfranchiseconcepts.

marketing

managing

Shalmali W.

Leaders in Spotlight

FortheCoverStoryreadabout-

DavielleJackson-Daviellehashadyears ofexperienceinthemarketingsector, managingsalesandotheraspectsforother companiespriortobecomingtheCEOof herownfirm.Shehasbeenthenumberone salesrepresentativeinaboutfourdifferent Fortune500companies,whilealsostudying pre-med.

Gatheringherexperienceinthesedifferent fields,Daviellestartedoutonamissionto innovatefemininehygieneproducts,to makeithassle-freeforwomenacrossthe globe.

TheideaofPrettyPanty,thefirstever disposableperiodpantywasinventedby Daviellebackin2012.Ajourneythat startedyearsago,thebrandtodayisknown asthemosttrustedbrandforwomen,was actuallytheninceptedintheyear2018.

JanLee- Janisleadingthecompanyahead intothefuturewhilemakingsurethatthe HealthCareindustryismovingalong.Her vision,goals,andcharismanotonly emanateatrueentrepreneurbutalsoatrue leader.Sheismuchmorethanan entrepreneur,sheisaninspiration,achange, andawaveintoday'sHealthCareindustry

Janworkedinclinicalpracticeforover20 years.Shespent23yearsonactivedutyin theUnitedStatesAirForce,withvarying positionsofincreasingresponsibility.Jan rosethroughtheranksintheAirForce,and herfinalassignmentbeforeretiringwasas theChiefInformationOfficer(CIO)ofthe AirForceMedicalService.

Afterherretirement,shewasfacedwitha decisiontoeithergobackintofull-time clinicalpracticeorstayinthetechnology sideofthings.Shechosetechnologyand

heldthepromiseofaddressingmanyofthe thingsshefoundveryfrustratingasa practicingphysician.

Janchosethatshewasgoingtolether careermoveinadifferentdirectionand spentfiveyearsworkingfornext-gen healthcare.Afterspendinghertimeinthe technologysideofthings,Jangotthe opportunityatDelawareHealthInformation Network.Therewasnolookingbackforher andhasbeenwithDHINfor11years, takingthereinsandleadingthecompany ahead.

HeatherRipley-Mycareerstartedina completelydifferentindustry.Iwasan assistantbuyerforadepartmentstoreright afterschool,whereIlearnedthatIenjoyed copywritingforourads.Iwentonto managemarketingforacoupleofdifferent companies,andin2008,Istartedworking foracompanycalledClockworkHome Services,managingmarketingandpublic relationsforthecompany'sthreefranchise brands:OneHourHeating&Air Conditioning,BenjaminFranklinPlumbing, andMisterSparky.

EmmaDickison-Asanindustryleader withover30yearsoffranchising experience,Emmahasbeentherecipientof manyawardsandaccolades.AndtoEmma, itallcomesfrombuildingandbeing surroundedbygoodteams.Emmahasalso beenveryactivelyinvolvedintheWomen's FranchiseCommitteethroughthe InternationalFranchiseAssociation(IFA). Theirmissionistoempowerandencourage womentopursuefranchisingasacareer. Beingassociatedwiththatcommittee, Emmahashadtheopportunitytosupport womenentrepreneursacrossmanydifferent franchiseconcepts.

D A V I E L L E

C O V E R S T O R Y

INNOVATING FEMININE HYGIENE

Womenacrosstheworld havehadthis heartbreakingexperience ofthedeathoftheirfavoriteunderwear duringtheirperiods.Dependingonthe flowofyourcycle,itistheunderwear thatmakesahugedifferenceduringthe menstrualcycle.Justthewayyou mightchoosefromavarietyof femininehygieneproductslikesanitary pads,tampons,andmenstrualcups,the newoptionavailableforyouisof periodpanties.

Now,manywomenhavehadtheir doubtsaboutthisnewconcept, questioningitseffectiveness.

Periodpantieshavegainedpopularity inbeingecologicallysustainableand alsoasmarteconomicalchoice.

FeaturingforTheEnterpriseWorld’s thisissueofTheMostInfluential WomenEntrepreneursToWatchOutis DavielleJackson,aninnovative entrepreneurmakingfemininehygiene hassle-freeandclever

DavielleJackson-LeadingtheWay-

Daviellehashadyearsofexperiencein themarketingsector,managingsales andotheraspectsforothercompanies priortobecomingtheCEOofherown firm.Shehasbeenthenumberone salesrepresentativeinaboutfour differentFortune500companies,while alsostudyingpre-med.

Gatheringherexperienceinthese differentfields,Daviellestartedouton amissiontoinnovatefemininehygiene

“The vision of my company was offering a solution to women, which happened to be 8 out of 10 women suffering from heavy periods and basically risking their lives trying to ‘stop a leak’.”

products,tomakeithassle-freefor womenacrosstheglobe.

TheJourneyofFemiSecrets-

TheideaofPrettyPanty,thefirstever disposableperiodpantywasinvented byDaviellebackin2012.Ajourney thatstartedyearsago,thebrandtoday isknownasthemosttrustedbrandfor women,wasactuallytheninceptedin theyear2018.

Aperiod,themostnaturaloccurrence ofawoman’slife,itseverymonth,and

YETtheychoosetosufferinsilence anddepressionaboutit.Itwasabout timetochangethatandbreakthe taboo.Davielledecidedtofixthe problem.

Easy,healthyanxiety-freeperiods.She developedthePrettyPanty,which offeredleakproof,safeperiodsto womenwhowereoutofoptions. Womenwhothenstartedusing Davielle’sproductsstatedsayinghow she“savedtheirvaginas”andhow usingthePrettyPantymadetheir

periodslighter,withfewercramps,and noodors.

Daviellethenbecamethe“Vagina Saver”andFemiSecretsthebrandwas born.

OvercomingtheChallenges-

Davielle’sfirst-everchallengewas goingfrommedicalschooltobeinga full-timeentrepreneurandCEOina matterofjustsixmonths.

“Nothingbutthetestoftimecan

“I will continue to rock the boat and challenge the brands in the market.”

prepareyouforsuchathing.”,she says.

Entrepreneurshipisnotjustaboutyour intelligence,itismoreaboutyour experienceandyourwittotackle differentsituations.

Beingawoman,ablackwomananda youngwomanalsoworkednotso muchinherfavor.Daviellewasnot respectedbyherpeers,theCEOsand Inventors.Theyjustsawherasthe “littleblackgirlwithdreams”.They couldnotseeherasthefemaleJeff Bezosbutforwomenwithperiods, whichsheis.

Witheverysteptherecameadifferent challenge.Overcomingthefirstsetof hurdles,ofbeingrecognizedbythe groupofherpeers,thenextstepwasto enterintothecultureofsharks.Tobe

frank,itisascenariowhereyouneed toeatorbeeatentobeaCEO.

Shehadtoworkcloselywithsomany otherCEOs,investors,andbusiness owners,whowouldturnadeafearto herinnovativeideas,buthaveother ulteriormotives.

“With my vision, and a strong belief in God and myself, and above all, being the voice for women helped me sail through that.”

Womenfaceddifficultsituations,and theyneededastrongvoice.Avoice thatwouldhelpthemcommunicate theirproblemsandalsofindasolution forthem.Davielle’sgutandfeatof standingupforallofthesewomen helpedhermakearevolutionintheir lives.

“We are a multi-milliondollar brand set to disrupt the entire market.”

“ThewayIhavebeenableto changesomanywomen’slives evenatthisearlystageinmycareer isjustmind-boggling.Inaworld thatweliveintoday,where everythingismandatedEXCEPT theproductswomenuseinthemost sensitive,vernacularandmost importantpartoftheirbodies,yes, womenneedme.”,saysDavielle.

TheProductsandServices-

FemiSecretsisatriple-based brand,DTC,B2B,andRetail.The firmdominatesthemarketin

“So, I fought every day, stayed focused, and dedicated to helping women. Still today, this is the reason, I fight.”

“I am the woman I serve.”

monthlysubscriptions.Theydedicate themselvestoinnovatingandcreating productsthatservewomen.Products thatwillmaketheirliveseasierand healthier Beingawoman,amother,aworking woman,ahard-workingwoman,they needthingsthattheycantrust,and thosethatareeasy.

PrettyPanty,yougrabthisonepanty onyourcycle,youdon’tneedtoget pantiesortampons.Youdon’thaveto shoveanythinginyourbodycausingit painandharm,youdon’thavetoput yourhandsinblood,causingan opportunityforbacteriumtransfusion, whichTHENleadstomoreproblems. YougetthisonePanty,ThePretty Panty,putiton,andthrowitaway.It doesn’tgeteasierthanthat.

Withherinnovativeproducts,Davielle hasinspiredmanycurrentandup comingbrandsinthespace.Davielle wasthefirstwomantobeinWal-Mart andTargetwith100%ownershipof herbrand,whodecidedtosayenough wasenough.Nowmanybrandstry hardbutcan’tcompete.

“As a Scientist, there is always a method to my madness.”

ThereisasecretbehindFemiSecrets productsaseverywomanwhousesthe productshavehealthiervaginasand lives.Andnowthecompanyhas reachedapointwheretheyarealways innovatingandcreatingmanyproducts thatwillcontinuetoelevateand changethelivesofwomenmonthly anddaily Whenaskedwhat’snextfor FemiSecretsDaviellestated,

TheGrowth“I would say it is definitely not ordinary.”

Thecompanyhashad tremendousgrowth.Davielleisa Scientistatheartbuthasalsohad extensivesales,marketinga managementtraininginherearly careerbytopFortune500 companies.

Daviellewasalwaysthetop performerinthemassivebrands. So,whenshedecidedtorunher ownfirm,shedidn’texpect anythingless.Hasittaken,blood sweat,andtears?absolutely.

Shehasrecentlyreceivedthe mostgenuinereviewfromaman whoboughtFemi’sproductfor hiswife.OnhowthePrettyPanty stoppedherfromhaving unbearableanddebilitatingpain fromperiods.Hewentontobuy ayear’ssubscriptionimmediately afterfirstbuyingit.

“Wecallitthe“PrettyPanty Effect”buyonebox,tryit,then buy4.It’sathing!Andwelove it.So,nomatterwhatIhadtogo throughtogethere,Iwoulddoit alloveragain,tohelpone person.”,saysDavielle.

Davielle’sTeamofSuper Women-

“My team is filled with driven and passionate individuals.”

Inthecompany’semployee onboardingcontractwherethey literallystatebreakrules,think big.Notinan“insubordination” waybutina“freethink”way.

“Iencouragemyteamtobuild strategiesfromtheircorebecause Iwanttoseehowtheythink, whattheycancomeupwiththatI havenot.Iamnotone,togive assignments.WhenIhiredyou, youknowthejob,thedescription nowdoit!”,saysDavielle.

“With my vision, and a strong belief in God and myself, and above all, being the voice for women helped me sail through that.”

Nowofcourseanyonewhohasever workedforDaviellemaysayhergoals areunreachableandcrazy.Butinthe defense,beingpartneredwithWalMart6monthsaftercreatingherown product,noonewouldhavethought thatwasdoableaswell,allat25.Then, itwasunheardof!

“Wealsostateveryclearlyin interviews,thisisanaggressive, competitiveenvironment,notforthe weak.Wewanttobeclearsothatwe hirethecorrectpeople.Andwehave. Myteamisabunchofrisktakers,I liketocallthemthe“Avengers”.No

jobistobigortoosmall.Creatingand establishingnewwaystogethealthier productstowomenalloverthe world.”,saysDavielle.

SanitaryHygieneandtheGlobal Scenario-WhatDavielleSays-

Milestogo.Isthisreallythescenario forwomenacrossthegloberegarding sanitaryhygiene?

“Absolutely!Accesstohealthyand non-detrimentalfemininecareproducts continuestobeaglobalissue.AtFemi Secrets,weprideourselvesonleading witheducation.Notjusthealthy

products. Femcareandhygienehave beensuchtabooissuesand conversationsthatithasledwomento sufferinsilence.Theyjustthink “periodsarepainful,stressful,stinky, etc”)thatisnotthecase.

Womenshouldnotbethinkingthis naturaloccurrenceofthelifecycle, thatleadstoprocreationisahorrible thing.That’swhyIcreatedFemi Secrets,tohelpwomenaccesstheir voiceandfeelbetterduringthistimeof themonth.Thus,creatinghappierand healthierwomeneachmonth.”

“I will say, it is not solely in the period space but we do have some in the period space as well.”

ituatedonthegroupofIslands

SofLakeTexcoco.MexicoCityis thecapitalandlargestcityof Mexico,andthemostpopulouscityin NorthAmerica.Mexico'scapitalis boththeoldestcapitalcityinthe Americasandoneoftwofoundedby indigenouspeople.Oneoftheworld's alphacities,itissituatedintheValley ofMexicowithinthehighMexican centralhighlands,atanelevationof 2,240meters.Thecityhas16 megapolisordividedterritorials,which areinturndividedinto neighbourhoodsorcolonies.

Accordingtothemostrecentrationale agreeduponbythealliedandstate governments,theinhabitantscountof GreaterMexicoCityis21,804,515, whichmakesitthesixth-largest metropolitanareaintheworld.Mexico Cityisthesecond-largesurbancluster intheWesternHemisphere,andthe largestSpanish-speakingcityinthe world.GreaterMexicoCityhasaGDP of$411billionin2011,whichmakesit oneofthemostproductiveurbanareas intheworld.Thecitywas superintendedforinitiating15.8%of Mexico'sGDP,andthemetropolitan areaaccountedforabout22%ofthe country'sGDP.Ifitwerean individualisticcountryin2013,

MexicoCitywouldbethefifth-largest economyinLatinAmerica.Thefactors inclusiveinthegrowthofMexicoCity isalmosttourismandeducationsectors risingdaybyday.Inaddition, accordingtotheSecretariatofTourism, thecityhasabout170museumsis amongthetoptenofcitiesintheworld withhighestnumberofmuseumsover 100artgalleries,andsome30concert halls,allofwhichmaintainaconstant culturalactivityduringthewholeyear Manyareashavemuralspaintedby DiegoRivera.

GeographicalaspectsofMexicoCity MexicoCityissituatedintheValleyof Mexico,also,sometimescalledasthe BasinofMexico.Thisvalleyis situatedintheTrans-MexicanVolcanic BeltinthehighuplandsofsouthcentralMexico.

MexicoCityhasminimumaltitudeof 2,200metersabovesealevelandis enclosedbymountainsandvolcanoes thatreachaltitudeofover5,000 meters.Asthevalleyhasnonatural sewerageoutletforthewatersthatflow fromthemountainsides,itmakesthe cityexposedtofloodingandother naturalcalamities.Drainagewas manipulatedthroughtheuseofcanals andtunnelsstartinginthe17thcentury.

AstheMexicoCitypredominantly restsonLakeTexcoco.Earthshattering th activityisincessantthere.since17 centurytheLakeTexcocostarted evacuating.Eventhoughifthelake watersdon'tremainthecitystandson theheavilysaturatedclayofthelake's bed.Over-extractionofthe groundwaterresultsinthe disintegrationofthesoftbasegenerally referredasGroundwaterRelated Subsidence.

Although,thecityhasstartedsinking almostninemetersofsomeareasis th sunksincetheinceptionof20 century. AccordingtorecordsMexicoCity sinks20inchesor50cmeveryyear Thisplungeisresultinginproblems withrunoffandwastewater management,leadingtoflooding problemsandseveralnatural calamities,mostlyduringthesummer. Theentirelakebedisnowpavedover andmostofthecity'sremaining forestedareaslieinthesouthern metropolisofMilpaAlta,Tlalpanand Xochimilco.

EtymologyofMexicoCity

Theancientresiduesofhuman inhabitantsfoundintheareasof MexicoCityarethoseofPennon womanandremainingfoundinSan

BartoloAtepehuacan.Firstly,itwas believedthatthefindingskeep correspondencetotheearlyageof beforecommonera.However,astudy in2013statesthattheageofpennon womanwas12,700yearsold.Hence, resultingintheoldesthumanresidue discoveredintheAmericas.Study regardinghermitochondrialDNAit believedthatshecomeseitherfrom Asian,EuropeanorAboriginal Australianorigin.

Thecityhadbeenthecapitalofthe AztecEmpire.Inthedominionera, MexicoCitybecamethecapitalof NewSpain.TheviceroyofMexicoor vice-kinglivedintheviceregalpalace

onthemainsquareorZocalo.The MexicoCityMetropolitanCathedral, theseatoftheArchpriestofNew Spain,wasonothersideoftheZocalo, aswasthearchbishop'spalace,and beyondfromitthebuildinghousing thecitycouncilofthecity Alate seventeenth-centurypaintingofthe ZocalobyCristóbaldeVillalpando depictsthemainsquare,whichhad beentheoldAztecofficialcenter The subsistingcentralplaceoftheAztecs wasproductivelyandpermanently transformedtotheofficialcenterand seatofpowerduringthecolonial period,andremainstothisdayin modernMexico,thecentralplaceof thenation.Thereconstructionofthe

metropolisaftertheblockadeof Tenochtitlanwasskilledbytheample indigenouslaborintheencirclingarea.

MexicoCitywasthecenterstageofall thepoliticaldisputesofthecountry th duringthe19 century.Eventssuchas theMexican–AmericanWar,French InterferenceandtheReformWarleft thecityrelativelyunalteredandit continuedtogrow,mainlyduringthe ruleofPresidentPorfirioDíaz.During thistimethecityenlargedamodern infrastructure,suchasroads,schools, transportationsystemsand communicationsystems.However,the authoritiesfocusedresourcesand wealthintothemetropoliswhilethe

restofthecountrydeterioratein poverty.

Thehistoryoftherestofthe20th centurytothepresentconcentratedon theextraordinarygrowthofthe metropolisanditsenvironmentaland politicaleffects.In1900,the inhabitantscountofMexicoCitywas about500,000.Thecitybegantogrow vigorouslywestwardintheearlypart ofthe20thcenturyandthenbeganto growupwardsinthe1950s,withthe TorreLatinoAmericanabecomingthe city'sfirstskyscraper.

TherapidgrowthofMexicoCityasa centerformodernistinfrastructurewas mostfullydemonstratedinthemid1950sconstructionoftheCiudad Universitaria,MexicoCity,themain campusoftheNationalAutonomous

UniversityofMexico.Designedbythe mostreputablearchitectsoftheera, includingMarioPani,Eugenio Peschard,andEnriquedelMoral,the buildingsfeaturecanvasbyartists DiegoRivera,DavidAlfaroSiqueiros, andJoseChavezMorado.Ithassince beenrecognizedasaUNESCOWorld HeritageSite.

Travelingthroughtheculture& touristspointsfromtheMexicoCity

BeingcapitalofagiganticpreHispanicempire,andalsothecapital ofprosperousviceroyaltywithinthe SpanishEmpire.MexicoCityhasa richhistoryofartisticexpression. SincetheMesoamericanpre-Classical periodthepopulationofthe settlementsaroundLakeTexcoco generatemanyworksofartand

compoundcraftsmanship,someof whicharetodayexhibitedattheworldfamousNationalMuseumof AnthropologyandtheTemploMayor museum.Whilemanypiecesofpottery andstone-engravinghavesurvived,the greatmajorityoftheAmerindian iconographywasdevastatedduringthe defeatoftheAztecEmpire.

Duringthe19thcentury,animportant creatorofartwastheAcademiadeSan Carlos(SanCarlosArtAcademy), establishedduringcolonialtimes,and whichlaterbecametheEscuela NacionaldeArtesPlasticas(the NationalSchoolofArts)including painting,sculptureandgraphicdesign, oneofUNAM'sartschools.Manyof theworkscreatedbythestudentsand facultyofthattimearenowexhibited intheMuseoNacionaldeSanCarlos.

Duringthe20thcentury,manyartists movedtoMexicoCityfromvarious regionsofMexico,suchasLeopoldo Méndez,ansculptorfromVeracruz, whosupportedthecreationofthe socialistTallerdelaGraficaPopular, designedtohelpblue-collarworkers findadistinctaddresstoexpresstheir art.Otherpainterscamefromabroad, suchasCatalanpainterRemediosVaro andotherSpanishandJewishexiles.It wasinthesecondhalfofthe20th centurythattheartisticmovement begantomeanderapartfromthe Revolutionarytheme.

Museums

Beingoldestancientcityandrichin artisticaspectMexicoCityowns numerousmuseumsportrayingvarious artsandartstyles.Themuseums demonstratevariousartincludingthe Mexicancolonialart,modernand contemporaryartandinternationalart. TheMuseoTamayowasinauguratedin themid-1980stopreservethe collectionofinternational contemporaryartdonatedbyMexican painterRufinoTamayo.Thecollection includespiecesbyPicasso,Klee, Kandinsky,Warholandmanyothers, thoughmostofthecollectionis preservedwhilevisitingexhibitsare shown.TheMuseodeArteModernois awarehouseofMexicanartistsfrom the20thcentury,includingRivera, Orozco,Siqueiros,Kahlo,Gerzso, Carrington,Tamayo,andalso consistentlyhoststemporaryexhibits ofinternationalmodernart.Insouthern MexicoCity,theCarrilloGilMuseum showcasesavant-gardeartists,asdoes theMuseoUniversitarioArte Contemporaneo,designedbyMexican architectTeodoroGonzálezdeLeón, openedinlate2008.

TheMuseoSoumaya,namedafterthe wifeofMexicantycoonCarlosSlim, hasthehugeprivatecollectionof originalRodinsculpturesoutsideof

France.Italsohasagreatcollectionof Dalísculptures,andrecentlybegan displayingpiecesinitsmasters collectionincludingElGreco, Velazquez,PicassoandCanaletto.The museuminauguratedanewfuturisticdesignfacilityin2011justnorthof Polanco,whilemaintainingasmaller facilityinPlazaLoretoinsouthern MexicoCity.

TheMemoryandToleranceMuseum, openedin2011,displayeshistorical eventsofinequityandmassacre. Permanentantiquitiesincludethoseon theHolocaustandotherlarge-scale atrocities.Itisalsonativefor temporaryexhibits.

MostofMexicoCity'smuseumscanbe exploredfromTuesdaytoSundayfrom 10amto5pm,althoughsomeofthem haveexpandedschedules,suchasthe MuseumofSociologyandHistory, whichisopento7pm.Inadditionto this,entrancetomostmuseumsare freeonSunday.Insomecases,a nominalfeemaybecharged.

MexicoCityistheMexico'sprimecity fortheprintedmediaandbook publishingindustries.many daily

newspapersarepublished,including El Universal Excélsior Reforma La , , and Jornada.Othermajorpapersinclude Milenio Crónica El Economista , , and El Financiero.Leadingmagazines include , , ,as Expansión Proceso Poder wellasdozensofentertainment publicationssuchas , , Vanidades Quién Chilango TV Notas , ,andlocaleditions of , ,and Vogue GQ Architectural Digest.Itisalsoaleadingcenterofthe advertizingindustry

Thecityisalsoamajorcenterof popularcultureandmusic.Thereare abundantofvenuespresentingSpanish andforeign-languageartists.These countingthe10,000-seatNational Auditoriumthatconsistentlyorganize theSpanishandEnglish-languagepop androckartists,aswellasmanyofthe world'sfamousperformingartsgroups. theauditoriumalsobeamgrandopera showfromNewYork'sMetropolitan Operaongiant,highdefinitionscreens. In2007NationalAuditoriumwas designatedworld'sbestvenueby multiplegenremedia.Someothersites forpop-artistperformancesincludethe 3,000-seatTeatroMetropolitan,the 15,000-seatPalaciodelosDeportes, andthelarger50,000-seatForoSol

Stadium,wherepopularinternational artistsperformconsistently.TheCirque duSoleilhasheldseveralseasonsat theCarpaSantaFe,intheSantaFe districtinthewesternpartofthecity Thereareenormousvenuesforsmaller musicalensemblesandsolo performers.TheseincludetheHard RockLive,Bataclán,ForoScotiabank, Lunario,CircoVoladorandVoilá Acoustique.

TastyCuisineofMexicoCity

Oncetakeningrantinferiorfare,by the19thcenturytacoshadbecomea standardofMexicoCity'scuisine. subsequently,asauthoritiesstruggled totaxlocalcheese-breads,imposing authorisingconditionsandfines,asper records,somedetailedtypesoffoods wasbeingservedbythefoundations. Themostpersistentreferencewasfor tacosdebarbacoa.Alsopennedare enchiladas,tacosdemineroand gorditas,alongwithoystershopsand friedfishstands.Thereisconfirmation ofsomelocalspecialtiesbeingmade availableforcurrentmigrants;atleast twoshopswererenowedtoserve pozole,atypeofstewsimilarto hominythatisachiefofGuadalajara, Jalisco.MexicoCityisalsoknownfor havingsomeofthefreshestfishand seafoodinMexico'sinterior.Afterthe TsukijifieshmarketinJapan,Nueva Vigamarketfrommexicocityknown asthesecondlargestfishmarketinthe wrold.

MexicoCityoffersseveralcuisines: restaurantspracticinginthelocal cuisinesofMexico's31statesare availableinthemetropolis,andthecity alsohasmanybranchesof internationallyacknowledged restaurants.Theseinclusivelyconsists Paris'AuPieddeCochonandBrasserie Lipp,Philippe;Nobu,Quintonil, Morimoto;Pámpano,ownedby Mexican-basedoperaartistPlácido Domingo.Therearebranchesof

JapaneserestaurantSuntory,Italian restaurantAlfredo,aswellasNew YorksteakhousesMorton'sandThe Palm,andMonteCarlo'sBeefBar ThreeofLima'sHauterestaurants, servingPeruviancuisine,havevarious locationsinMexicoCity:LaMar, SegundoMuelleandAstridyGastón.

Accordingtothe2019recordsofThe World'sBest50Restaurantsbythe BritishMagzineRestaurantMexico Cityranked12thinthelistwithbest Mexicanavant-garderestaurantPujol. AlsoremarkableistheBasqueMexicanfusionrestaurantBiko,which placedoutsidethelistat59th,butin previousyearshasrankedwithinthe top50.Otherthathasbeenplacedon thelistin2019istherestaurantSud 777at58thplace.Attheotherendof thescaleareworkingclasspulquebars knownaspulquerías,aadventurefor travellerstolocateandexperience.

EconomicgrowthofMexicoCity

MexicoCityisoneofthemajor economichubsinLatinAmerica. 15.8%ofthecountry'sgrossdomestic productisproducedbyMexicoCity.In 2002,MexicoCityhadaHuman DevelopmentIndexscoreof0.915, similartothatofSouthKorea.In2007, inhabitantsinthetop12%ofGDPper capitaholdersinthecityhadamean netincomeofUS$98,517.Thehigh spendingpowerofMexicoCity residentsmakesthecitycaptivatingfor companiesofferingstandardandlavish goods.Asperthe2009studyheldby PwC,MexicoCityhadaGDPof$390 billion,rankingitastheeighthrichest cityintheworldandtherichestin LatinAmerica.

MexicoCityisnativeformanylarge scalebank headquarters,insurance companiesaswellasvariousfinance consultingfirms.Duetothebounded non-developedspaceatthesouthmost ofwhichissecuredthrough

environmentallawsthecontributionof MexicoCityinagricultureisthe comparativelysmallestofall authoritiesinthenation.

MexicoCityoffersanhugeandvariety ofconsumerretailmarket,variedfrom basicfoodstoultrahigh-endlavish goods.Costumorsbuy'sgoodsfrom varietyofindoormarkets,street vendors,downtownshops,etc.Street vendorsusuallysetuptheirstallsin non-officialareaslikenearmetro stations,hospitals,etc.

TheHistoricCenterofMexicoCityis widelyknownforexclusive,oftenlowcostretailers.Certainblocksorstreets areallotedtoshopssellingacertain typeofmerchandise,withareasalloted toover40categoriessuchashome appliances,lampsandelectricals, closetsandbathrooms,housewares, weddingdresses,jukeboxes,printing, officefurnitureandsafes,books, photography,jewelry,andopticians.

Sports&EducationofMexicoCity

Sports

Thecountry'smostpopularand broadcastedgameiscountedtilldateis football.Itsimportantemplacementsin MexicoCityincludetheAzteca Stadium,nativetotheMexiconational footballteamandgiantsAmérica, whichcanaccomodate91,653fans, makingitthelargeststadiuminLatin America.TheOlympicStadiumin CiudadUniversitariaisadobetothe footballclubgiantsUniversidad Nacional,withaseatingcapacityof over52,000.TheEstadioAzul,which accomodates33,042fans,isnearthe WorldTradeCenterMexicoCityinthe Nochebuenaneighborhood,andis nativetothegiantsCruzAzul.

Anothersportsprofessionallyplayedin thecityisBaseball.MexicoCityis nativeoftheMexicoCityRedDevils oftheMexicanLeague,whichis

contemplatedaTriple-Aleagueby MajorLeagueBaseball.Varioussports provisionsinMexicoCityarethe PalaciodelosDeportesindoorarena, FranciscoMárquezOlympic SwimmingPool,theHipódromode LasAméricas,theAgustinMelgar OlympicVelodrome,andlocationsfor equestrianismandhorseracing,ice hockey,rugby,American-stylefootball, baseball,andbasketball.

Education

UnlikethoseofMexicanstates' schools,curriculaofMexicoCity's publicschoolsismanagedbythe federalSecretaryofPublicEducation. Thewholefundingisallocatedbythe governmentofMexicoCity(insome specificcases,suchasElColegiode México,fundingcomesfromboththe city'sgovernmentandotherpublicand privatenationalandinternational entities).

TheNationalAutonomousUniversity ofMexico(UNAM),situatedin MexicoCity,isthelargestuniversity onthecontinent,withmorethan 300,000studentsfromallbackgrounds. ThreeNobleimmortals,diverse Mexicanentrepreneursandmostof Mexico'smodern-daypresidentsare amongitsformerstudents.UNAM conductshalfofMexico'sscientific researchandhaspresenceallacrossthe countrywithsatellitecampuses, observatoriesandresearchcenters.

THE STARBUCKS

StarbucksCorporation,basedinSeattle,Washington,isanAmericanglobalcoffeehouseandroastery business.Asofearly2020,thefirmhasover30,000outletsin70countriesacrosstheworld.

ThisblogisacomprehensiveexaminationofStarbucks’marketingtechniques,includingtheirtargetmarket, socialmediastrategy,marketingmix,digitalmarketingpresence,campaigns,andmarketingactivitiesthroughout theongoingpandemic.

AboutStarbucks

Atthisstage,theorganization’sfairmarketvaluewasjudgedtobe$271million.Thesaleofa12%stakeinthe companyearnedroughly$25millionforthecompany,resultinginatwo-foldincreaseinthenumberofoutlets overthenexttwoyears.Starbucks’offercosthadrisenby70%tomorethandoubletimestheincomeper componentofthepreviousyearbySeptember1992.InJuly2013,over10%ofin-storepurchasesweremadevia theStarbucksapponcustomers’phones.

Starbucksisranked132ndontheFortune500listofthelargestcompaniesintheUnitedStatesbyrevenueasof 2018.StarbuckssaidinJuly2019thattheir“monetarysecond-quartertotalcompensationof$1.37billion,or $1.12pershare,upfrom$852.5million,or61centsforeachoffer,ayearearlier.”Inthemiddleof2019,the organization’sfairassessedworthof$110.2billionincreasedby41%.Inthethirdquarter,earningspersharewere 78pennies,significantlymorethantheforecasted72cents.

Starbucks,astheworld’slargestcoffeehousechain,isoftenregardedasthefaceofAmerica’ssecondwaveof coffeeculture.Starbuckscoffeehousesserve:

Hotandcolddrinks

EvolutionFreshjuices

Whole-beancoffee

Caffelattes

MicrogroundinstantcoffeeknownasVIA

Frappuccinobeverages

Inthe1980s,all-outespressoofferingsintheUnitedStateswereonthedecline.Strengthespresso,ontheother hand,grewinpopularityandaccountedfor10%ofthemarketin1989,comparedtoonly3%in1983.By1986, thegrouphadsixlocationsinSeattleandhadonlyrecentlybegunsellingcoffee.By1989,Starbuckshad46 locationsacrosstheNorthwestandMidwest,andeachyearitbrewedmorethan2,000,000pounds(907,185kg)of coffee.Starbuckshad140locationswith$73.5millioninrevenueatthetimeofitsfirstpublicoffering(IPO)on thestockexchangeinJune1992,upfrom$1.3millionin1987. Ÿ Espresso

Ÿ

Full-andloose-leafteasincludingTeavanateaproducts

Ÿ Snacksincludingitemssuchaschipsandcrackers

Ÿ LaBoulangepastries

Andalso,someofferingsthatareseasonalorspecifictothe localityofthestore.

StarbucksinIndia

StarbuckswasinterestedinenteringtheIndianmarketin the2010s.Byfocusingonthespecificupper-class demographicinIndia,thefirmhopedtoprofitfromthe developmentofcoffeeculture.

StarbucksCorporationandTataCoffeeannouncedplansto launchStarbucksstoresinIndiainJanuary2011.Despitea phonystartin2007,StarbuckssaidinJanuary2012thatit willforma50:50jointventurewithTataGlobalBeverages namedTataStarbucksLtd.,whichwouldownandoperate shopslabelled“Starbucks,ATataAlliance”.In2007, StarbucksattemptedtoentertheIndianmarket.Itdidnot, however,offerarationaleforthecancellation.Starbucks launcheditsfirststoreinalongtimeonOctober19,2012,a 4,500-square-footlocationatHornimanCircle,Mumbai.In 2013,Starbuckslauncheditsfirstcookingandwrapping factoryinCoorg,Karnataka,inordertoservicethe company’scustomers.

Tatain2017-18,Starbucksadded25locations,andin201819,itplanstoopen30.FromJune2020,accordingtoCEO NavinGurnaney,TataStarbuckswillutilizesolely biodegradableandrecyclablewrappingmaterialsacrossits entireshopnetwork.OnAugust7,2019,Starbucks announceditsarrivalinGujarat.Thenextday,thegroup launchedfiveoutletsinSuratandAhmedabad.Thestate's largestStarbuckslocationisinPrahladNagar,Ahmedabad, anditprovidesmoreveganoptionsthanotherIndian locations.Inthe2019-20fiscalyear,Navinstatedthatthe companywillopenmorethan30outlets,11ofwhichhave beenopened.

Followingthesuccessfullaunchoftheirbrand,thenext criticalstageinguaranteeingtheirlong-termviabilitywas topinpointtheirtargetdemographic.

TheTargetMarketofStarbucks

Starbucksisahigh-endcoffeecompanywithaclientelethat ispredominantlyfromtheupper-middleandupperclasses. Thebrandisaimedatcustomerswhodesirearelaxing environmenttoconsumecoffeeandunwind.Theseare primarilyhigher-wageprofessionals,companyowners,or

otherhigh-endclientelebetweentheagesof22and50. Peoplewholivefast-pacedlivesdesiredeliciouscoffeeand aquietplacetounwindafteralongday.Starbucksprovides allofthesebenefitsinoneconvenientlocation.Starbucks’ targetdemographiccomprisesbothmaleandfemale consumers,withthemajorityofthesecustomersfalling withinthe25-45agebracket.Thosewhoaremostlyurban, health-conscious,andclass-consciousconsumers.

Starbucks’firstmarketingstrategyinIndiawastosegregate customersegmentsbasedonsocioeconomicstatus. Workingprofessionalsandtheirdemandforarelaxing environmentarethefocusofthisproject.Starbucks additionallyseparatesitsmarketbasedongeographyand demographicsbyestablishinglocationsthatcatertothe aforementionedtargetclientele.Mostbusinessesstartoutin anewmarketbyfocusingonaparticularsectionandthen expandintoothercategoriesiftheysucceed.Starbucks followedsuit,expandingitsproductlineandsocialmedia marketingpresencetotargetteensandyoungadultsaswell.

ThismarketingmixhashelpedStarbuckstodevelopa uniquemarketpositionforitsproductswhichhas therebydifferentiatedthebrand’soverallexperienceand haspositioneditselfasahighlyreputedbrand.This marketingmixstrategytotargetthemodernandtechsavvygenerationhasthushelpedinthegrowthofthe useofdigitaltechnologyaswellassocialmediafor promotionsandcustomerengagement.

TheRapidDigitalExpansion

AmongsttheseveralkeyprioritiesofStarbucks,expanding thebrand’sdigitalreachtointeractwithitscustomersisof utmostimportance.Inordertokeepupwiththecustomers, itisimplementingnewwaystoattractdigitallyregistered customersbeyondStarbucks’rewardsprogram.For instance,thecoffeechainisofferingmobileorderservices andleveragingWi-Fisign-insatitsbrick-and-mortarstores.

StarbucksSocialMediaStrategy:Severalpeopleareaware andfamiliarwiththesocialmediapagesofStarbucks.The company’ssocialmediapagesstandoutamongsttherest becauseoftheirdistinctivebranding,interactiveposts,and visuallypleasingcontent.Italsohasadiverserangeof contentincludesrecipes,photography,articles,and features;however,thisstreamcanbebrokendownintoa sequenceofcampaignspitchedatcreatingabettersenseof brandawarenessandcommunity.

StarbucksProduct-basedMarketingCampaigns:Starbucks promotesone-of-a-kindandfan-favoritedrinks.Thebrand iswellawareofhowpopulartheirflagshipgoodsare,but moresignificantly,theyarealsoawarethattheirtarget audienceishungryforthistypeofmaterial.They'vealso builtsocialpagesfortheirmostpopulardrinks,like

PumpkinSpicedLatteandFrappuccino,wheretheyshare pertinentandrelatablememeswiththeirdevotedfans. User-generatedcontent(UGC)playsarolehereaswell. ConsumerphotographsofmoreInstagrammableitems,like theUnicornFrappuccino,arefrequentlychosentoberesharedviaofficialchannelsandutilizedininfluencer marketing.

Starbuckspositionsitselfasopen-mindedandinclusiveby usingsocialchangeasamarketingstrategy.The #ExtraShotOfPridecampaign,whichpromotestheLGBT+ community,isoneexample.

Community-BasedCampaigns:Starbucks’digitalapproach alsoplacesapremiumonspotlightingindividualsand communities.Considerthe#RedCupArtcampaign,which notonlyboostsinteractionbutalsocreatesalibraryofuser generatedmaterial.Theylocalizetheinformationbyusing narrativetodemonstrateexamplesofbraveryandcharityin Americanneighborhoods.Starbucksmakesaconscious attempttohumanizethefirmbypublishingtalesontheir Instagramaccountthatemphasizetheemployeesthatplay animportantrole,particularlywhenitcomestocustomer service.Thissenseofbelongingalsomakesonlinecoffee contentsociable,justliketheydidwhentheyeffectively foundedcontemporarycoffeehouseculture.

FestiveMarketing:Starbuckshasalsolaunchedanew seasonalwhole-beancoffee,the#StarbucksDiwaliBlend, forcustomersintheUnitedStatesandcertaininternational markets.Hand-pickedandobtainedfromTataEstatesin KarnatakaandTamilNadu,thecurrentexquisitemixisa must-try.StarbucksDiwaliBlendpayshomagetothe region’srichcoffeelegacyandskill.Itcreatedthe #SketchTheBlendpromotion,inwhichconsumerscould win5freedrinksbysharingtheircreativityontheDiwali Blendcupandsleeve.

Let’sdivedeeperandanalyzetheiroveralldigitalpresence.

DigitalMarketingPresenceofStarbucks

Starbucksrecognizesthatitscustomersaredigitallysavvy, makingasoliddigitalmarketingplanessential.Starbucks clearlyfavorsmarketingonplatformsthatallowfortwowaycontactoverchannelsthatonlyallowforone-way communication,suchasprintandtelevision.

Instagram–248K+followers

Facebook–1.1M+likes

StarbucksCorporateSocialResponsibility-BasedCampaign

Twitter–161K+followers

Starbucksupdatesitssocialmediaaccountsonaregular basisandcreateschallengesandgamestoengagecustomers andgrowitsfanbase.

Thecontentandengagementareconsistentacrossall platforms,andthecompanybelievesinprovidingan experienceratherthanmerelyarouteformarketing.

TheMarketingStrategyDuringCovid-19

We’veallseenhowquicklytheCovid-19outbreakspread overtheworld.Overnight,everybusinessintheworldwas impacted.Andtheyhadtofigureouthowtostayafloatin theseunchartedwaters.Theepidemichadasignificant influenceontheIndianmarket,butStarbuckswas continuallyimprovingtolessentheeconomicimpact.These weretheactionsperformedbythecoffeebehemothduring theepidemic,demonstratingwhyitisthemostvaluable:

TheExpansionofStarbucks

CEONavinGurnaneyindicatedthattheywillopendrivethrustoencouragepeopletointeractwiththem,aswellas homedeliveriestokeepintouchwithclientsduringthe epidemic.Thefirstdrive-thruwasatAmbalaChandigarh ExpresswayinZirakpur.Thecompanyhaslauncheditsapp aswell—StarbucksIndiaAppsothatcustomerscaneasily navigateandpurchasetheirofferings.

StarbucksSocialMediaCampaigns

#ReconnectWithStarbuckscampaign:

Starbucks’socialmediacampaignwaslaunchedintwo stages.Customerswereurgedtosubmittheirmeansof reconnectingdespitetheepidemicandtheirfavorite StarbucksmemoryontheirpersonalInstagramaccounts withthehashtag#ReconnectWithStarbucksinthefirst phase.Theyencouragedtheirconsumerstoremarkontheir favoritebeverageonthepostinthesecondphase,“Half CupFull.”Theythensenttheseconsumersaudiomemos withtheirfavoritebeverageandbaristasyellingtheirnames toremindthemofthefamedin-storeexperience.Thiswas anexcellentadvertisementsinceitnotonlyreminded consumersoftheirfondrecollectionsofStarbucks,butit alsomadethemfeelgoodaboutthemselves.

#StarbucksAtHomeand#StarbucksDance:

Starbuckshaslauncheda1literoffreshlybreweddrinks thatcanbeorderedthroughSwiggyandZomatofortakeout ordelivery.Sevenflavorswereintroduced,eachcosting

Rs.550perbottle.Starbucksannouncedthe #StarbucksDancechallengetoadvertisethedrink,asking consumerstofilmadancevideowiththedrinkandpostit totheirpersonalaccounts.Theyguaranteedthewinnera yearoffreeStarbucks.

SignatureMerchandiseLaunchwithFlipkart:

Theepidemicchangedpeople’sshoppinghabitsand pushedthemtobuylocallyproducedgoodsratherthan importedorforeign-madegoods.Starbuckstookadvantage ofthistransitionbyteamingupwithFlipkarttosell StarbucksSignatureMerchandiseontheonline marketplace.Custommugs,tumblers,coldcups,andother itemswereavailable.Customerswillbeabletoorder coffee-makingequipmentfromtheconvenienceoftheir ownhomesinthenearfuture.Starbucksonlyhada presencein12cities;thus,thiswasacalculatedeffortto reachouttocustomersintheirhomesacrossIndiaduring theepidemic,takingadvantageofthecountry’sgrowing relianceonE-Commerce.

Stand-upComedyFestival:

Starbuckshaslaunchedthe#StarbucksComedyFestival, whichwillgiveselectfortunatecustomersafreeticketto thecomicfestival.Onthecustomer’sinvoice,thefortunate codeswouldbepresent.Customerswouldbeexcitedto shopmnowthattheyhaveaprominentline-upof presentersincludingSapanVerma,AzeemBanatwalla,and RahulSubramanian.

StrategicAlliancestoEnhancetheExperienceandReach Conclusion

Insummary,Starbucksisthemarketleaderbecauseofits dominantworldwidepresenceandleadership.Becauseof itsintimateambiance,invitingenvironment,andunrivaled service,acustomer'sexperienceataStarbucksstoreis undoubtedlyunlikeanyothercoffeeshop.Their welcoming“perfectcoffeeshopatmosphere”shouldbea long-termcompetitiveadvantage.Starbucks’retailoutlets andon-sitecollaborationshaveearnedhigherresponse rates,puttingtheminfrontofthepackinthemature business.Asaresultofitsall-encompassingmarketing approach,Starbucksenjoysastrongmarketposition.

Forallthedamageand disruption,thepandemichad caused,toseethesilverlining, ithasalsohelpeduslooktowardsthe nextgenerationofwork.Thiserahas propelledusalltoanewwork environment,andhaspromotedremote workandhasbeenabletofusethe professionalandpersonallifeofmany employees.Bystrikingtheright balance,theaverageemployeehas beenabletomaintainagoodpersonal lifeandalsoperformbetteratthe office.

Theleadersthathavemasteredtheart ofself-managementwhilealso navigatingsomeunexpectedfrontiers havepushedthemselvesaheadduring thischallengingyear.Thestriking qualitieslikethatofarigidemotional discipline,theunnervingresilienceand anadvancedsenseofself-awareness, thequalitiesthatarerequiredthemost inacrisishavebeenhonedbywomen astheyhaveworkedtheirwaytothe cornerofficesandboardrooms.

Theobstaclesthatmanywomenhave facedwhilemakingtheirwaytothe tophaveseasonedthemtobecome leaders,asthisnextgenerationofwork istakingshape.Andtoaddtothe magicofitallhavebeentheunique challengesofthepandemic,forminga cultureofitsown.

WhyWomeninLeadership?

Naturally,womenarethemost powerfulagentsofchange.Apartfrom that,thefar-reachingbenefitsofgender parityanddiversityinleadershipand decision-makinghavehadimmense effectsonthebusinessandarebeing recognizedinallthespheres.Andeven so,thewomenoftheworldcontinueto beingunder-representedinmajor decision-makinginthefieldsof politics,businessesandcommunities.

WhyareWomenBetterin LeadershipRoles?

Toadvancethegenderjusticeand genderequality,womenasleadersand decisionmakersarecriticaltothe businessenvironment.Thiswillalso helptofurthertheeconomic,social andthepoliticalprogressforeveryone.

Inaworldthatischangingrapidly, wherethenatureofworkisshifting rapidly,thereremainsashortageof skillandwillcontinuetobesointhe comingdecade.Atthistimeitis crucialforbusinessestounderstand women'sleadershippotentialtoavoid themoftheirperil.

Creatingagender-balance,especially atdecision-makinglevels,willnotonly helpbusinessesmakeagoodsenseof thethingsthatarehappening,butwill alsohelptopavewayforamuchmore diverseandproductivenatureof enterpriseswhichwillinturnbenefit theworkers,employersandsocieties.

HowtoPromoteWomenin LeadershipRoles?

Duetothepandemic,theworldhas seenarapidshiftfromatraditional workingenvironmenttoadigital workingenvironment.Aswestepinto thisdigitalera,companiesarerequired tobemoreproactiveaboutbreaking downthecultureofconstant availability

Toensurethis,thecompaniesneedto introducepolicieslikeflexi-time, teleworking,maternityandpaternity leaveandreturn-to-workprogrammes. Introducingsuchpolicieswillensure thatworkingwomenarenotdeprived atworkforhandlingboth,thework andtheirresponsibilitiesathome.

Asamatteroffact,introducingthese policieswillnotonlybenefitwomen,

butalltheworkerstherebyhelping reducework-stressandburnout.And oncethesefactorsareeliminated,all thecompaniesareleftwithisa sustainableproductivityofworkersin thelong-term.

Eventhoughpoliciesmaynotfix everything,itcanprovetobeagreat startingpointtoaddressanderadicate thegenderproblemthatprevailsin manybusinesses.Researchhasproven thatthecompaniesthathaveactive equalopportunitiesandgender inclusivepolicieshaveseenmore womeninalllevelsofmanagement.

Unlessanduntilthesepoliciesgeta buy-infromthemanagers,mostof thesepoliciessitthereindrawers, gatheringdust.Tomakethesepolicies work,itisimportantthatthemanagers aretrainedinthatway.

Anotherimportantfactortotakeinto considerationisthedominoeffect. Whenthereisawomanalready workingatsometoplevel,sheis boundtoattractmorewomenintothe workplace,withahopeofreaching thatpoint.Andthatishowwomencan bemoreinvolvedinbusinessesand workplaces.

Shapingthenextgenerationofwomen leadersisnotatask,forwhich someonehastostartfromthescratch. Withthenumerousmovementsacross theworld,businessesarealready seeinganumberofwomentakeonthe charge.Butwithsomelittlechangesto howweapproachgenderimparitycan buildthenextgenerationofwomen entrepreneurs.

Shaping the Next Generation of

Women Leaders