The Most Inspiring Business Leaders to Watch in 2022

Owner RonJewelers

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From Editor’s Desk

Anentrepreneuristheonethatvisualizesthefutureandsuccess,realizeshisvisionandtakesstepsto workingtowardsit.Knockingoffthehardships,keepingastraightheadanentrepreneuristheonethat inspireshisemployeesandhispeerstoachievethegreatmilestonesintheir journey.

Thisissueof of thestoriesof TheEnterpriseWorld TheMostInspiringBusinessLeaderstoWatchfeatures suchselectentrepreneurswhowiththeirdedication,theirzealandexcellencehavesurpassedallthehurdlesthat cametheirwayandhaveemergedasthegreatstory-tellersoftheir

successfulventures.Inspiringothersandthemselvesateverystep,hereareallthesuccessfulentrepreneursthathave beenfeatured.

FeaturingforTheEnterpriseWorld'sthisissueof TheMostInspiringBusinessLeaderstoWatchin2022arethe storiesofsuchsuccessfulbusinessesthathavemadeitthrougheveryoddstormandmadeittothetop.

FortheCoverStoryreadabout-

Dr.TauqeerImran-Dr TauqeerImran,thevisionaryleadingRonJewelrytotheheightsofsuccessisnotjusta successfulandwealthybusinessmanbutisalsoaPakistan-trainedsurgeon.Beingacancersurvivorhimselfwitha professionalmedicalbackground,Tauqeerisalsofondofinspiringothercancerpatientswiththehelpofhissupport groupsandhospitals.HeisalsoaprimesupporteroftheAmericanCancerSocietyandothercharitableinstitutions, addingtohisphilanthropicefforts.

LucianaRodrigues-I'mrecognizedasoneofthemostcompleteexecutivesintheBrazilianCommunication marketfortheresultsachievedina25-yearcareerbuiltinsomeofthemostemblematiclocalandmultinationalAd agencies,aswellasformyinnovation-drivenleadershipinthemediafield.

MarinaTognetti-Iamatechentrepreneur,founderofmyngle.com,butthepassionforentrepreneurshipcamelater oninmycareer WhenIgraduatedfromUniversityitwasanerawhenentrepreneurshipwasnotverycommonfor academics.Ibuiltasuccessfulcareerwithlargemultinationals,Procter&Gamble,Philips,SaraLee,TheBoston ConsultingGroup,andeBay;livingandworkingindifferentcountries,andgotanMBAfromINSEAD.Itwaswhen workingasaconsultantonaprojectoninternetstrategythatIfirstsawthepotentialoftheinternettodisruptentire industriesandchangeforeverthewaywebuy/sell/interact.

DavidSuk-OftenregardedasAmerica'soriginalrebelspirithasalwaysheldaspecialplaceintheheartsofpeople. DavidSukherehaschangedthewaypeopleenjoythisspecialspirit.Theideawastomakemoonshinepremium, elevatetheoverallexperienceandreallyshowpeoplethatmoonshinecanbequitegood.

RanRachlin-Withexhaustiveglobalexperienceacrossvariousindustrysectors,RanRachlinistheCo-founderof Ubertesters.Analyzingthemarketclosely,heconcludedthatthereisaneedforadifferenttypeofsoftwaretesting thatcansatisfydifferentdevices,platforms,carriers,orgeographies.Andthus,Ubertesterscametotheorigin intendingtobringin'Change'.

Leaders in Spotlight

FortheCoverStoryreadabout-

Dr.TauqeerImran-Dr TauqeerImran, thevisionaryleadingRonJewelrytothe heightsofsuccessisnotjustasuccessful andwealthybusinessmanbutisalsoa Pakistan-trainedsurgeon.Beingacancer survivorhimselfwithaprofessionalmedical background,Tauqeerisalsofondof inspiringothercancerpatientswiththehelp ofhissupportgroupsandhospitals.Heis alsoaprimesupporteroftheAmerican CancerSocietyandothercharitable institutions,addingtohisphilanthropic efforts.

Tauqeertookinterestinjewelrymaking duringhischildhoodwhenheassistedhis uncleinrunninghisjewelrystores.With steadyefforts,Tauqeerrosetotheranksto becometheregionalmanagerofmany storesacrossthecountrybeforehebranched outtocreatehisowncompany Tauqeer todayrunsjewelrystoreslikeRonJewelry andMr.GoldmanandSonsinLouisiana andTexas.Thestoresspecializeincustom engagementringsandspecialorders,aswell asSimonG.,Gabriel&Co.,andScottK. brands.

LucianaRodrigues-I'mrecognizedasone ofthemostcompleteexecutivesinthe BrazilianCommunicationmarketforthe resultsachievedina25-yearcareerbuiltin someofthemostemblematiclocaland multinationalAdagencies,aswellasformy innovation-drivenleadershipinthemedia field.

MarinaTognetti-Iamatechentrepreneur, founderofmyngle.com,butthepassionfor entrepreneurshipcamelateroninmycareer WhenIgraduatedfromUniversityitwasan

erawhenentrepreneurshipwasnotvery commonforacademics.Ibuiltasuccessful careerwithlargemultinationals,Procter& Gamble,Philips,SaraLee,TheBoston ConsultingGroup,andeBay;livingand workingindifferentcountries,andgotan MBAfromINSEAD.Itwaswhenworking asaconsultantonaprojectoninternet strategythatIfirstsawthepotentialofthe internettodisruptentireindustriesand changeforeverthewaywebuy/sell/interact. Ihadtobepartofthat!Thatwasthedriver tostartaninnovativecompanyasmYngle, asIknewIcouldmakearealdifference, puttinginpracticeallIhadlearnedinmy careertillthen.

DavidSuk-OftenregardedasAmerica's originalrebelspirithasalwayshelda specialplaceintheheartsofpeople.David Sukherehaschangedthewaypeopleenjoy thisspecialspirit.Theideawastomake moonshinepremium,elevatetheoverall experienceandreallyshowpeoplethat moonshinecanbequitegood.

RanRachlin-Withexhaustiveglobal experienceacrossvariousindustrysectors, RanRachlinistheCo-founderof Ubertesters.Analyzingthemarketclosely, heconcludedthatthereisaneedfora differenttypeofsoftwaretestingthatcan satisfydifferentdevices,platforms,carriers, orgeographies.Andthus,Ubertesterscame totheoriginintendingtobringin'Change'. Today,hisexpertiseinmanagementand businessdevelopmenthelpsteam Ubertestersintakingtherightdecisions thereby,unlockingcountlessmilestones. Underhisaegis,thecompanyreachedits first100clientsandmadeatangibleprofit likeneverbefore.

D R. T A U Q E E R

CreatingDreams,DesigningExcellence

Owner RonJewelers

COVERSTORY

Jewelrymakingisoneofthe oldestartsofpreciousmetalwork. Withdazzlingdiamonds,and ornateshapesofvariousmetalspeople ofallcultureshaveenjoyedflaunting theirjewels.Shiftingitsfocusfrom beingarepresentationofaculture, jewelstodayarewidelyusedtogift, andmakeboldandbeautiful statements.

FeaturingforTheEnterpriseWorld's thisissueofTheMostInspiring BusinessLeaderstoWatchin2022is Dr TauqeerImran,aconnoisseurof finejewelry,whowithhisexcellent skillsiscreatingdreams.

Dr.TauqeerImran-Leadingthe Way-

Dr TauqeerImran,thevisionary leadingRonJewelrytotheheightsof successisnotjustasuccessfuland wealthybusinessmanbutisalsoa Pakistan-trainedsurgeon.Beinga cancersurvivorhimselfwitha professionalmedicalbackground, Tauqeerisalsofondofinspiringother cancerpatientswiththehelpofhis supportgroupsandhospitals.Heisalso aprimesupporteroftheAmerican CancerSocietyandothercharitable institutions,addingtohisphilanthropic efforts.

Tauqeertookinterestinjewelrymaking duringhischildhoodwhenheassisted hisuncleinrunninghisjewelrystores. Withsteadyefforts,Tauqeerrosetothe rankstobecometheregionalmanager ofmanystoresacrossthecountry beforehebranchedouttocreatehis owncompany

Tauqeertodayrunsjewelrystoreslike RonJewelryandMr.Goldmanand SonsinLouisianaandTexas.Thestores specializeincustomengagementrings andspecialorders,aswellasSimonG., Gabriel&Co.,andScottK.brands.

ShiningonLikeDiamonds!

Tauqeerwasdiagnosedwithcolon cancerin2017andendured12rounds ofchemotherapy,sixroundsof radiation,andmanyoperations. "Doctorsgaveme15daystoamonth tolive,"herecalls,"yetIcamebackto life.""Itwasamiracle,andIwant otherstoknowthatitispossible."With hismedicaltraining,hecanbetter conveywhatit'sliketogothrough chemoandradiationtoothercancer patients.

Hisinterests,ontheotherhand,areas diverseashisattitudetowardlife.He wastrainedasasurgeoninPakistan andhasreturnedonaregularbasisto

helpthoseinneed.Hehasattended intenseonlinearchaeologycoursesas aresultofhisinterestinPakistan's ancienthistoryandcivilization.

RonJewelry-ALegacyofLove

In1988,thecorporationwas establishedandquicklyevolvedinto oneofthemostrecognizedand trustedfamilyjewelersintheregion.

Sincethen,thebusinesshas continuedtothrive.TauqeerImran currentlyoperatesfiveelegantstores intheSoutheastRegionandhas,in manyways,definedluxuryforlocal LouisianaandTexascustomers. Throughtheembraceoflocalculture andcontinuousphilanthropic activities,RonJewelershasweaved itselfintothefabricofthelocal communityandtheheartsofits customers. DoctorateinMedicine andSurgeryDr.Imranhasbeen chosentosharehisInspirational StorywithoneofthebestUS MagazinesINSTOREas“TheMost InspiringPersonalityinJewelry Industry”

Theseimportantbondsformthe foundationandfocusofthebusiness.

Joiningthecustomersincommunity organizationsandendeavorsallows themtodemonstrateafriendshipand commitmenttothemandallthe neighbors.Theinstitute'sassociates areencouragedtohelptheirfellow citizensimprovetheirqualityoflife throughrealandpositivechangesthat makelastingdifferencesinsociety

Theteamsupportsmanyofour client'sactivitiesasexpressionsof appreciationfortheirfriendship,and loyalty,andinrecognitionoftheir owncontributionstothe communities.

“Ouraimis tomake people happy,and wemake thathappen with excellent customer service.”

COVERSTORY

“Iworkwitha support groupand inspirethem; theyneedthe strengthand determination togetback ontheirfeet."

“Whenthegift isuniqueand themomentis special,adding amessagein yourown wordsisthe perfecttouch. You'llbe impressedwith ourcuttingedge technologyand quick turnaround times.”

COVERSTORY

TheirSuiteofServicesCorporateGifts

RonJewelersspecializesincorporate andappreciationgifts,salesawards, participantawards,andemployee recognitionsolutions.

Moreandmorecompaniesare recognizingthatwhenthey acknowledgethededicatedemployees whomaketheirbusinesssuccessful, theyincreasemoraleandgenerateeven morebusiness

Amongthecorporateincentiveitems, RonJewelersoffersrings,pendants, watches,knives,plaques,andtrophies. Manyoftheitemscanbecustomized withthecorporatelogoandyour employee'sname.

Youremployeerecognitionstrategy willreflectyourcommitmenttoyour employeesandcorporategoals— whiledelightingyouremployees.

CustomJewelryDesigns

Acustom-madeiteminvolvesa significanttimecommitmentbothin concept,design,andexecution.The resultsspeakforthemselves.

RonJewelersspecializesincreating customhandcraftedjewelrytomeet yourindividualdesires.Imagine owningahigh-quality,finelycrafted designmadejustforyou–acomposite ofyourdesiresandyourideas,along withouradvice,designabilities,and technicalexecution.

Thereisnothingliketheexperienceof havingyourengagementorwedding ringspersonalizedanduniquely designedjustforyou…oranyother pieceofjewelrythatismeaningfuland marksaspecialeventorfeelingthat youwanttocaptureandappreciatefor manyyearstocome.

Re-designingyourjewelryisalsoa greatwaytobringnewlifetoanolder piece.

Gold&DiamondBuying

Withgoldpricesontherise,yourold jewelryboxmaybeholdingthousands ofdollars'worthoftreasure.Nowis thebesttimetoturnyourold,broken, andunwantedjewelryintocash

RonJewelerswillbuyyouroldgold, silver,andplatinumjewelry,aswellas goldandsilvercoins,flatware,andtea sets.

Theteamwillevaluateyourjewelry whileyouwatchandtellyouthevalue ofwhatyouhave.Ifyoudecidetosell, theywillwriteyouacheckonthespot.

JewelryAppraisals

RonJewelersisuniquelyqualifiedto appraiseyourfinejewelryand gemstones.Theirexperiencedstaffhas thebackgroundandgemological trainingtodoaprofessionaljobof evaluatingthecurrentvalueofyour preciouskeepsakes.

JewelryEngraving

Oneofthemostwonderfulwaysto personalizeyournewpurchaseiswith acustomengraving.RonJewelers' engravingspecialistscanaddyour heartfeltmessageinanumberof differentfontsandstyles.

Whenitcomestocorporategifts,the teamcanengraveyourcompanyname andlogoonpreciousmetals,leather, wood,marble,stainlesssteel,brass, glass,andothermaterials.Essentially, theycanengraveanythingonany material—eventheroundedsurface ofapictureframeorawinebottle.

JewelryRepairs

Whiletheseitemsarepricelesstoyou, it'simportanttorememberthatthe valueofthepreciousmetalandgems thatcompriseyourfinejewelryis constantlychangingduetomarket conditions. Hasyourfinejewelryseenbetterdays? Whynotbringyourcherishedpiecesto RonJewelers,wheretheexpert jewelerswillmakethemlookasgood asnew?

Isyourfavoritechainbroken,orare theprongsonyourengagementring wearingthin?Perhapsyourringisabit toolooseandneedstobesized.Or yourwhitegoldringislookingdull andcanusesomerhodiumplating.

Theteamofexpertswillevaluateyour

“Ourcreative teamwill consultwith youtocome upwiththe perfectgifts whilestaying withinyour budget.”

jewelryandgiveyouanestimatefor anyrepairsthatmayneedtobedone.

RonJewelersisequippedwiththe latesttechnologysoeveryrepairwill beexpertlydonetometiculous standards.

Amongtheservicestheyprovideare thefollowing:

Ringsizing Ÿ

Jewelrycleaningandpolishing Ÿ

Ringshankreplacement Ÿ

StoneTightening Ÿ

Stonereplacement Ÿ

Prongtighteningandretipping Ÿ

Soldering Ÿ

Chainshorteningorlengthening Ÿ

Chainrepairs&claspreplacement Ÿ

Rhodiumplating Ÿ

Pearl&BeadRestringing

RonJewelersofferscleaningand restringingservicesforpearlsandpearl jewelry.Forsecurityanddurability,it isbesttorestringpearlnecklacesand beadjewelryatleasteveryfiveyears.

Culturedpearlsareoftenstrungonsilk threadwithaknotbetweeneachpearl. Thiskeepsthepearlsfromrubbing againsteachotherandpreventsallthe pearlsfromcascadingtothefloorifthe necklacewastobreak.

Silkthreadissusceptibletowearand tear,especiallyifyouwearthe necklacesallthetime.Thefinesilkcan stretchandweaken,soifyouseeextra spacebetweentheknotsthatseparate thepearlsfromeachother,thatcould beasignthatthenecklaceneedstobe restrung.

“Trust our experts to handle your finest pearl and gemstone beads.”

WatchRepairs

Whetheryourwatchneedsanew batteryoracompletemechanical overhaul,trustRonJewelerstogetthe jobdoneright.

Watchrepairtakesspecialcareand talentandtheirexpertwatchmakers havebeenhelpingcustomersforyears. Thereisnojobtoobigortoosmallfor RonJewelers'expertstohandle.

Theirwatchrepairservicesinclude:

BatteryreplacementonALL Ÿ brands,includingfineSwissbrands

“Wepaythe absolute highest pricesand havean unmatched reputation forhonesty and integrity.”

COVERSTORY

“Webelieve building enduring relationships requirestime anda commitment toimproving the communities forallwho reside there.”

Kyoto 京都

CitywithDominantHistory&Culture

Worldconsistsofmanyplacesandcitieswhich

arenotknowntoeveryonetilldate.Wehave manysuchalluringcitiesonearthtowatch onceinalifetime.Motherearthholdsmanysuchcitiesor placeswhohavenaturalbeautywithmanyscenicspots. Regardingthehabitationthosecitiesdohavehabitationyet thenaturalbeautyandauthenticityofthecitystay'sasitis. Whatmattersthemostforeverycityisnurturingand protectingitsrenewableandnon-renewablesourcesaswell asitshistoricalimportance.

Suchaplacewheretouristsaremesmerizedbyseeingits naturalbeautyisKyotoinJapan.Kyotocityisknownas oldestcityinJapan.LocatedinKansairegionontheisland ofHonshuisknownforitshistoryanditsambience.

ExploringthebeautyofKyoto,itincludesmanyvarious varietiesofthingsandplaces.Kyotoisconsideredas culturalcapitalofJapanandismajortourists'destination. themodernmunicipalityofKyotowasestablishedin1889. ThecitywasdestroyedinWorldWarII.Witheconomical andarchitecturalimportanceKyotoalsohasagreat geographicalimportancesincealongperiodoftime.

Let'straveltoKyotowithknowingamazingfactsaboutthe metropolisanditsculture.

GeographicalImportance

Kyotoislocatedataplacewhereitsbeautygetsmultiply withthescenicareasconsistingeachaspectofnature's beauty.

Kyotoissituatedinarift,partoftheYamashiro(orKyoto) Basin,intheeasternpartoftheprecipitousregionknownas theTambahighlands.TheYamashiroValleyisadjoiningon threesidesbymountainscalledasHigashiyama,Kitayama andNishiyama,withamaximumaltitudeofapproximately 1,000meters(3,281ft)abovesealevel.Thisinterior positioningresultsinflamingsummersandfreezing winters.Therearethreeriversinthebasin,theUjiRiverto thesouth,theKatsuraRivertothewest,andtheKamo Rivertotheeast.KyotoCitytakesup17.9%ofthelandin KyotoBilletandhasatotalareaof827.9squarekilometers (319.7sq.mi).

Kyotostandsatopalargenaturalwatertablethatprovides thecitywithamplefreshwaterwells.Duetolarge-scale urbanization,theamountofraindrainingintothetableis shrinkingandwellsacrosstheareaaredesiccatingatan increasingrate.

Kyotohasahumidsubtropicalclimatesteamy,promotinga markedperiodicvariationintemperatureandprecipitation. Summersareflaminghotandstickyhumid,butwintersare relativelycoldwithoccasionalsnowfall.Kyoto'smonsoon seasonbeginsaroundthemiddleofJuneandlastsuntilthe endofJuly,yieldingtoahotandsunnylatterhalfofthe summer.Kyoto,likemostofthePacificcoastandcentral areasofJapan,isvulnerabletotyphoonsduringthesummer andautumn.

Asof2020,themetropolishadapopulationcountaround 1.46million.Thecityistheculturalbroadcasterofa

significantlylargermetropolitanareaknownasGreater Kyoto,ametropolitanstatisticalarea(MSA)hometoa census-estimated3.8millionpeople.

HistoryofKyoto:

Well-knowntoeveryoneKyotoisoneoftheoldest civilizationsinJapan.Consideringtheconsequencesof WorldWarIIonJapan.YetJapanandeverysinglecityof Japanstoodupwithastrongbaseevenafterunhuman incidences.

HistoryofKyotoismainlydividedinthreedifferentparts namelyAncientHistory,MiddleHistory,andModern History.Beforemodernperiodoneaspectofhistoryalsois considerableinthestudy.EarlymodernphaseofKyotois alsoholdingimportanceinKyoto'sHistory Thecapitalof Japanformorethan1,000yearsalmostfrom794to1889, KyototheveryfirstcapitalofJapanhasbeencalleda

varietyofnamesthroughthecenturies—Heian-kyowhich literallymeansCapitalofPeace,MiyakomeaningThe Capital,andSaikyoknownasWesternCapital,itsname aftertheMeijiRestorationin1868whentheimperial householdmovedtoTokyo.ReplacingtheKyotoasCapital toTokyoascapitalofJapan.

Abundantarchaeologicalauthenticationssuggestshuman settlementandcivilisationsintheareaofKyotobeganas earlyasthePalaeolithicperiod,althoughnotmuch publishedmaterialorscripturesretainedabouthuman activityintheregionbeforethe6thcentury,aroundwhich timetheShimogamoShrineisbelievedtohavebeen established.Duringthe8thcentury,wheninfluential Buddhistpriestsbecameinvolvedinthehappeningsofthe monarchicalgovernment,EmperorKanmuchoseto resituatethecapitalinordertodistanceitfromthe administrativeestablishmentinNara.Hislastchoiceforthe sitewasthevillageofUda,intheKadonodistrictof YamashiroTerritory

Thenewcity,HeianKyo,ascaleddummyofthethen ChineseTangdynastycapitalChang'an,becametheseatof Japan'smonarchicalcourtin794,beginningtheHeian periodofJapanesehistory Althoughmilitaryrulers establishedtheirgovernmentseitherinKyotoorinother citiessuchasKamakuraandEdo,KyotoremainedJapan's capitaluntilthetransferoftheimperialcourttoTokyoin 1869atthetimeoftheImperialRestoration.Inthemiddle ages,KyotocitywasextensivelydestructedbytheOnin Warin1467–1477duringtheperiodofShengoku.During thewar,fightsbetweensamuraicontingentsspilledintothe streets,andcametoinvolvecourtdecencyandreligious contingentsaswell.Nobles'mansionsweretransformed intocastles,deepchannelsdugthroughoutthecityfor defenseandasfirebreaks,andnumerousbuildingsburned. Thecitysawsuchdestructionforfirsttimeinitsexistence andwascollapsedmorally

Inthelate16thcentury,Thecity'sdestinyrevivedunderthe sovereigntyofthenationalunifiersOdaNobunagaand ToyotomiHideyoshi.Buddhists,especiallytheTendai monksonHiei-zan,weresucharepugnanttoNobunaga thathesetfiretotheentirecharterhousecomplex;butunder Hideyoshi,apassionatesponsorofthearts,Kyoto flourished.Oneofhisteapartieswasattendedbythousands ofpeopleandwentonfordays.TeramachiStreetincentral KyotoisaBuddhisttemplequarterwhereHideyoshi gatheredtemplesinthecity.

InthemodernhistoryofKyoto,atthestartoftheMeiji period,theemperor'smovefromKyototoTokyoin1869

incapacitatetheeconomyofKyoto.Themoderncityof KyotowasformedonApril1,1889.Theconstructionof LakeBiwaCanalin1890wasonemajordecisiontakento bringthecitybacktolife.Thepopulationofthecity exceededonemillionin1932.

ExploringKyotoanditsCulturalaspects

KyotoisconsideredtheculturalcapitalofJapanandisa majortouristdestination.ManyBuddhistTemples,Shinto shrines,palacesandgardensaresituatedinthecity,someof whichhavebeendelegatedinclusivelyasaWorldHeritage SitebyUNESCO.EminentbeaconincludetheKyoto ImperialPalace,Kiyomizu-dera,Kinkaku-ji,Ginkaku-ji, andKyotoTower

Althoughdevastedbywars,fires,andearthquakesduring itselevencenturiesasthesovereigncapital,Kyoto underwentonlyminordamageinWorldWarII.Itwas removedfromtheatomicbombtargetlistwhichithad

headedbythepersonalinterferenceofSecretaryofWar HenryL.Stimson,asStimsonwantedtosavethiscultural center,whichheknewfromhisconsularvisits.Kyotohas been,andstillremains,Japan'sculturalcenter About20% ofJapan'sNationalTreasuresand14%ofImportant CulturalPropertiesexistinthecityproper Thegovernment ofJapanplanstorelocatetheAgencyforCulturalAffairsto Kyotoin2023.

Withits2,000religiousplaces,1,600Buddhisttemplesand 400Shintoshrines,aswellaspalaces,gardensand architectureintact–Kyotoisoneofthebestpreservedand protectedcitiesinJapan.Amongthemostprominent templesinJapanareKiyomizu-dera,aspectacularwooden templesupportedbypillarsofftheslopeofamountain; Kinkaku-ji,theTempleoftheGoldenPavilion;Ginkaku-ji, theTempleoftheSilverPavilion;andRyoan-ji,admiredfor itsrockgarden.AShintoshrine,namelytheHeianJinguis builtin1895,celebratingthemonarchicalfamilyand rememberingthefirstandlastemperorstoresideinKyoto. Threespecialsitesareconnectedtotheimperialfamilyof theKyotoGyoenareaincludingtheKyotoImperialPalace andSentoImperialPalace,homesoftheemperorsofJapan

formanycenturies;KatsuraImperialVilla,oneofthe nation'sspectacularandfinestarchitecturaltreasures;and ShugakuinImperialVilla,oneofitsbestsoothingJapanese gardens.Inaddition,thetempleofSennyu-jihousesthe tombsoftheemperorsfromShijotoKomei.

AsbeingtheancientcityofJapan,itincludesmanyhistoric monuments.The"HistoricMonumentsofAncientKyoto" arelistedbytheUNESCOasaWorldHeritageSite.These includetheKamoShrines,Kyo-o-Gokokuji,Kiyomizudera,Daigo-ji,Ninna-ji,Saiho-ji,Tenryū-ji,Rokuon-ji, Jisho-ji,Ryōan-ji,Hongan-ji,Kozan-ji,andtheNijoCastle, primarilybuiltbytheTokugawashoguns.Othersites outsidethecityarealsoonthelist.

Japan'stelevisionandfilmindustryhasitscenterinKyoto. Many jidaigeki (Agenreoffilm,televisionandvideogames inJapan),actionfilmsfeaturingsamurai,werefilmedat ToeiUzumasaEigamura.Amongthesetsareadummyof theoldNihonbashi(thebridgeattheentrytoEdo),a traditionalcourthouse,aMeijiPeriodpoliceboxandpartof theprecedingYoshiwarared-lightdistrict.Actualfilm shootingtakesplaceonceinawhile,andvisitorsare welcometowatchtheaction.

ThedialectmainlyspokeninKyotoisknownas Kyokotoba or Kyoto-ben,aconstituentdialectoftheKansai dialect.UntilthelateEdoperiod,theKyotodialectwasthe de facto standardJapanese,althoughithassincebeen replacedbymodernstandardJapanese.TraditionalKyoto articulationincludethepolitecopula dosu,thehonorific verbending -haru,andthegreetingphrase okoshi-yasu.

DelightfulCuisineofKyoto

Kyotoiswell-knownforitsfeastofdeliciousJapanese foodsandcuisine.ThespecialsituationsofKyotoasa metropolisawayfromtheseaandhometomanyBuddhist templesresultedinthedevelopmentofavarietyof vegetablesweirdtotheKyotoarea.Theoldestrestaurantin KyotoisHonkeOwariyawhichwasfoundedin1465.As Japan'spreviouscapitalandseatoftheimperialcourtfor overamillennium,Kyotooffersarichculinaryheritage. Theregionalfoodcultureismiscellaneousandvariesfrom aristocratickaisekicoursedinnerstovegetarianshojinryori ofmonksandthesimpleobanzaihome-stylecooking.

Whilesomerestaurantstakeinspirationfromthepast, othersexperimentwithnewflavoursandcuisines.Fusion restaurants,whichcombineingredientsandtechniquesof Kyotocuisinewithcookingstylesfromotherpartsofthe world,canalsobefoundinthecity ThePontochonightlife districtisoneoftheadmiredplacestofindbestfusion

restaurantsalongwithtraditionalestablishments.Notfar away,theGiondistrictalsooffersawiderangeof interestingdiningopportunities,asdoestheKyotoStation area.UsualJapanesefoodthatisnotnecessarilyassociated withKyotoinparticular,suchasramen,sushiandudon,is alsoavailableacrossthecity.Foodiesshouldnotmissa visittotheNishikiMarketincentralKyoto,whichhasbeen servingthecityformanycenturies.

StrongEconomyofKyoto

AsKyotowaspreviousCapitalofJapanithasbeenvery famousforitsindustrialgrowthovertheperiodoftime. Informationtechnologyandelectronicsaremajorindustries inKyoto.ThecityishometotheheadquartersofNintendo (Famoussystemforvideogames),IntelligentSystems, Holdings,Tose,Hatena,Omron,Kyocera,Shimadzu, Rohm,Horiba,NidecCorporation,Nichicon,Nissin Electric,andGSYuasa.

Domesticandinternationaltourismcontributessignificantly toKyoto'seconomy Accordingtothesurveyin2014,the citygovernmentannouncedthatarecordnumberoftourists hadvisitedKyoto.Although,asharpdeclineintourism duringtheCOVID-19pandemic,themayoradmittedin 2021"thepossibilityofbankruptcyinthenextdecade"and announcedjobcutsintheadministrationandcutsinsocial assistance,includingreductionsinfundingforhomecare.

TraditionalJapanesecraftsarealsoaimportantindustryof Kyoto, Kyoto'skimonoweaversareparticularlyeminent, andthecityremainstheleadingcenterofkimono manufacturing.Sakebrewingisanotherdistinguished traditionalindustryinKyoto,andtheheadquartersofmajor sakebrewersGekkeikanandTakaraHoldingsarefoundin Kyoto.

OthernotablebusinessesheadquarteredinKyotoinclude Aiful,Ishida,NissenHoldings,GyozanoOhsho,Sagawa Express,Volks,andWacoal.

ProgressinSports&Events

Kyotohasgotitsveryownidentityofsitetomanyannual sportsevents.Since400yearsold,Toshiyaarchery exhibitionheldattheSanjusangen-doTempletotheKyoto MarathonandtheShimadzuAllJapanIndoorTennis Championships.

Infootball,KyotohasbeenrepresentedbyKyotoSanga FC,aclubwhichwontheEmperor'sCupin2002androse toJ.League'sDivision1in2005.Until2019,KyotoSanga usedTakebishiStadiumKyotoinUkyō-kuasitshome stadium,buthomematchesweremovedtothecityof Kameoka,Kyotoin2020.Therearealsoseveralamateur footballclubsbasedinKyoto.TheamateurclubsAS LaranjaKyoto,OcociasKyotoAC,andKyotoShikoSoccer ClubcompeteintheregionalKansaiSoccerLeague.

NNikemosttrustedAmericabased brand,rulesoverthesportsworldall overtheglobe.Asoflater2020the organizationhadcountof76,700 employeesworldwide.Aroundin early2020thebrandwasat89th positioninbrandfortune500list counting32billionmakingitshine asmostvaluedbrandinsportsworld.Nikeisshininginthe sportsmarketsince1964whenstartedasaSports equipment'scompany

ThisblogisacomprehensiveexaminationofNike marketingtechniques,includingtheirtargetmarket,social mediastrategy,marketingmix,digitalmarketingpresence, campaigns,andmarketingactivitiesthroughouttheongoing pandemic.

AboutNike:

In1964,PhillKnighttrackathleteandhiscoachBill BowermanfoundedNikeoriginallyknownasBlueRibbon Sports(BRS)inEugene.WithpartnershipwithJapanese shoemakerOnitsukaTigerformedBRS.Tillendof1964 theBRSsoldaround1300pairsofsportsshoesandearned 8,000.InearlytheannualnetgrossofBRSreachedupto 20,000.Laterin1966BRSopeneditsretailstoreatSanta Monica,California.Laterin1971relationshipbetween BRSandOnitsukaTigercametoanend.ThenBRSwas

newlybornwithexpansionandanewname“Nike”.Itsfirst productdesignedbyCarolynDavidsonnamedasSwooshwas usedbyNikeon18thJune1971.Inmiddleof1980Nikegot 50%shareinU.S.sportsshoesmarket.InDecemberofthe sameyearNikegonepublicandanewstorybeganinthe growthofNike.

NikehadWieden+Kennedyastheirprimaryadvertising partner.Co-founderoftheadvertisingcompanyLateDan WiedencoinedthemostfamoussloganforNike“JustDoIt” in1988Nikeadcampaign.ThroughoutthewholeyearNike expandedwitharapidspeed.ThegrowthofNikewentona rapidrate.Aroundin2013NikereplacedAlcoaandwasmade amemberoftheDowJonesIndustrialAverage.InDecember 2013Nike'sprofitroseto13%inglobalorders.Forthe budgetaryyear2018,NikereportedearningsofUS$1.933 billion,withannualrevenueofUS$36.397billion,anincrease of6.0%overthepreviousbudgetarycycle.Nike'sshares tradedatover$72pershare,anditsmarketcapitalizationwas valuedatoverUS$114.5billioninOctober2018.

MarketingStrategies:

Nikebeingaglobalbrandgainedmorepopularityjustbecause ofthequalityproducts.Beingasportsbrandaddedmore optionsforpromotionsandmouthpublicity.In1982first advertiseofNikewasaired,createdbyadvertisingagency Wieden+KennedyduringtheNewYorkMarathon.Withthis theCannesAdvertisingFestivalhonoredNikeasthefirst companytoreceivethehonortwiceofAdvertiseroftheYear in1994and2003.

Nikenowpromotesitsproductsthroughsponsoring agreementswithcelebrityathletes.Nike'sfirstprofessional athletetopromoteNike'sproductwasRomaniantennisplayer IlieNăstase.Nikehasalsosponsoredmanyothersuccessful trackandfieldathletesovertheyears,suchasSebastianCoe, CarlLewis,JackieJoyner-Kersee,MichaelJohnsonand AllysonFelix.TheunderwritingofbasketballplayerMichael Jordanin1984,withhissubsequentpromotionofNikeover thecourseofhiscareer,withSpikeLeeasMarsBlackmon, provedtobeoneofthehugebooststoNike'sglareandsales.

DigitalMarketing:

Nike'sbestofthedigitalmarketingcampaignshassomebasic aspectsincludingsomeofthebestdigitalmarketing campaignsofNike.

Nikebelievesinmarketingstrategyisbrilliantlysupportedby effectiveads.Nikedoesn'tjustselltheirproductbuttheysell aspiration.

BuildingTaglinesandStories

Nikefocusoncreatingmeaningfulstoriestobuilda loyalfanbase.Nikepromptsemotioninthecustomer through“emotionalbranding”.Carefullycraftedadsaim giverisetoparticularfeelingsandmaketheNike productsmoremeaningfulthroughtheeyesofthe customers.

FinancialStatistics

Nike'sdigitalmarketingstrategyhasbroughtsuccess. Nikeisthemostvaluableglobalapparelbrandwitha brandvalueof28billiondollarsaspertherecordsof 2018.Theyheldthelargestmarketsharewith2.8 percentin2017.Thecompany'sfinancialrecordisalso strong.Inthelastconsecutive4years,Nikegenerated over30billiondollarsinrevenue.

TargetingTargetedAudience

Nikehasaspecialtargetingstrategywhotargetsthe audiencewhoactuallyneedstheproducts.E.g.Nike believesinsponsorships.Nikepromotestheirproduct throughcelebrityathletesgraduallyleadingin approachingatargetedaudiencecrowd.

Thebrandalwaysusescutting-edgetechnologieslike hyperadapt.Theirmissionis“Tobringinspirationand innovationtoeveryathleteintheworld”andasweall knowtheirtaglineis“JustDoIt”.Theyhaveastrong productportfolioinvariousinterrelatedbusiness segmentstoretaintheircustomersandprovidebundle productstothem.

Campaigns:

Nikeadvertisementshavealwaysdeliveredpowerful messagesthatstaywithviewersforalongtime.

Thelabel'swell-known"JustDoIt"missionstatement hasappearedinthelistoficonicadvertisementsoverthe years.Thecompanyhasearnedareputationforbeing oneofthemostcreativeadvertisersinthebusiness.

CharlesBarkley's"IAmNotaRoleModel"(1993)

TheleadingsportswearcastCharlesBarkleyinits1993 commercialwhoraisedavalidpoint“JustbecauseI dunkabasketballdoesn'tmeanIshouldraiseyourkids”. ThestatementcreatedcontroversiesinUnitesstates. Barkleywasnottheonlyonetomakethispointatthe time,buthismessagewasamplifiedthroughthisad.

TigerWoods“HelloWorld”(1996)

Withtheir"HelloWorld"promotionalvideo,theleading sportswearpresentedTigerWoodstotheworldwhenhe startedplayingprofessionallyin1996.Fewcouldhave foreseenthenhowinfluentialWoodswouldbeintheworld ofgolf,butNike'sadboldlypredictedhisaccomplishments thatwouldshortlyfollow.Theadgoneairandslowlygot morepopularityinthosedays.

Equality(2017)

Nikedeliberatelyharnessedthesport'ssupremacy,aswell asitsathletes',tofightimpairmentanddiscriminationinits February2017videoadvertisement.Thecampaignurged peopletoimplementthesportsmanshipandjusticethey witnessonthecourtorontheplayingfieldintheir everydaylives.Itwasn'tmadetoadvertiseaproduct. Instead,thelabelandtheathletesintendedtohighlighta majorsocialissueintheUnitedStates.

Thetaglineofthiscampaignwas, “The ball should bounce the same for everyone, on or off the field of play.”

COVID19Scenario:

LockdownandCovid19canbesaidtobetheworstyears inworldhistoryafterworldwarsandpandemics.Thevirus mademanyunrecoverabledamages.Manyofthepeople losttheirlovedones,somelosttheirjobandsomelosttheir bigset-upsraisedwithhardwork.Inthisscenariomany companiesandtheirownerscameforwardtohelppeople globally

Withthesamethoughsomecompaniesovercamethis phaseyetimpactofCovidcontinuedonmanyofthe companies.Currently,itbeenalmostthreeyearsforCovid outbreakyetcompaniesstrivinghardtocomeuptheloss baredinthoseyears.Althoughsafetywasmoreimportantat thesituationbutafterallithastobeenleftbackandstarting againiswhatneeded.ManyofcompanieslikeNike supportedcitizensandgovernmenttoovercomethephase. Nikeheldcampaignsandsessionforemployeesaddressing peopleandtheiremployeestobeawareaswellasassuring themsafetyandsecurity.Nikeaddressedtheircustomers andemployees,“Forthecontinuedsafetyandwellbeingof

ourteammatesandcustomers,ourNike-ownedandoperated storeswillremaintemporarilyclosedinmultiplecountries aroundtheworld.Storesinselectedlocationsareopenbased onguidancefromhealthandgovernmentauthorities.”

Conclusion:

Insummary,Nikeisthemarketleaderbecauseofitsdominant worldwidepresenceandleadership.Becauseofitsinviting environment,andunrivaledservice,acustomer'sexperienceat aNikestoreisundoubtedlyunlikeanyothersports equipment'sshop.Theirwelcoming“perfectsportsassociated atmosphere”shouldbealong-termcompetitiveadvantage. Thecompany'sretailoutletsandon-sitecollaborationshave earnedhigherresponserates,puttingtheminfrontofthepack inthematurebusiness.Asaresultofitsall-encompassing marketingapproach,Nikeenjoysastrongmarketposition.