The Most Successful Business Leaders To Watch Out

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Industrial development is the primary source of income generation. The era of the industrial revolution allowed for rapid developments and substantially increased the standard of living of the people.As we moved toward the technological era, innovationhasbeenboundless.Theserapidlychangingdynamicsneedtobepairedwitheffectivesustainablegrowthtonot hinder natural resources. Using these resources conservatively and efficiently will ensure a sustainable environment for industrialdevelopment.

Aseasyasitmightsound,theroleofabusinessadvisorismuchmorecomplexandcomprehensive.Abusinessadvisorhelps takeenterprisestothepathofsuccesswitheffectivebusinessstrategiesandsolutions.Withtheirstrongmarketresearchand organizationalskills,businessadvisorshelpyougainanedgeoverthecompetition.

Featuring for this issue of are the stories ofThe Enterprise World's The Most Successful Business Leader to Watch Out suchsuccessfulbusinesses,thathavemadeitthrougheveryoddstormandmadeittothetop. FortheCoverStoryreadabout-

TimothyR.McAuley–

With almost two decades of experience as a leader in the air quality human health exposure and risk arena, Timothy is a recognizedenvironmentalstrategistandentrepreneur Notjustwitheducation,butTimothyisalsohighlytrainedfromtheyears of running and building an international environmental company. This company has been a resource through various market structures.AndwhathasmadeahugeimpactonitssuccessisTimothy'sdecoratedbackgroundandinsightintoindividualclient needs.

Dr. McAuley received his Ph.D. in Environmental Science and Engineering and his MS in Chemistry from Clarkson University along with a BS in Biochemistry from The College of Saint Rose. He has directed, managed, and consulted on numerous domesticandglobalenvironmentalconsultingandresearchstudies,hasbeeninvitedtogiveseveralkeynotespeeches,andhas becomeaglobalresourceforenvironmentalforwardthinking.

KhaledM.Ismail–ToughLoveAdvisors

Khaled is a pragmatic business leader who is fascinated about business and their inner workings.Aformer global executive leading Marketing, Branding, Public Affairs and Communications operations for Europe, Central Asia, Middle East & Africa Region.

He has more than 30 years' experience, which started in advertising and then continued in international sales, marketing and brandinginFMCG(B2C)andFoodPackagingIndustries(B2B),includingTetraPakandTheCoca-ColaCompany

Acollective of nine C-suite executives with more than 250 years of combined hands-on experience in more than 120 markets havecometogethertocreateTOUGHLOVEAdvisors,astraight-talkingadvisoryfirmwithadifference.

Specialising in improving business performance for underserved companies in the region, TOUGHLOVE Advisors provide accesstoanuntappedcollectiveofmulti-nationaltrainedpractitionerswhoareexpertsinbusiness,operations,marketingand digitaltoidentifyanddeliversolutions.

The squad have a wealth of unrivalled experience from more than 80 leading multi-national companies and their expertise originatesinavastrangeofbusinesssectorssuchastelecoms,banking,aviationandmanufacturingandincludesmajornames such as Emirates, Etihad, FAB, P&G, Coca Cola, Unilever, Landmark Group, L'Oréal, Visa, Leo Burnet, Publicis Communications,bp,TetraPak,Meta,NokiaandHSBC.

Shalmali W.

Leaders in Spotlight

FortheCoverStoryreadaboutTimothyR.McAuley–

Withalmosttwodecadesofexperienceasaleader intheairqualityhumanhealthexposureandrisk arena,Timothyisarecognizedenvironmental strategistandentrepreneur.Notjustwitheducation, butTimothyisalsohighlytrainedfromtheyearsof runningandbuildinganinternational environmentalcompany Thiscompanyhasbeena resourcethroughvariousmarketstructures.And whathasmadeahugeimpactonitssuccessis Timothy'sdecoratedbackgroundandinsightinto individualclientneeds.

Dr.McAuleyreceivedhisPh.D.inEnvironmental ScienceandEngineeringandhisMSinChemistry fromClarksonUniversityalongwithaBSin BiochemistryfromTheCollegeofSaintRose.He hasdirected,managed,andconsultedonnumerous domesticandglobalenvironmentalconsultingand researchstudies,hasbeeninvitedtogiveseveral keynotespeeches,andhasbecomeaglobal resourceforenvironmentalforwardthinking.

Recently,Dr.McAuleyhasservedonthe prestigiousTransportationResearchBoard, CommitteeonTransportationandAirQualityatthe NationalAcademyofSciencesinWashington,the AmericanChemicalSocietyCommitteeon EnvironmentalInitiatives,andtheUnitedStates EnvironmentalProtectionAgencyScientific AdvisoryBoard.Inaddition,heisalsoapeer electedmemberofseveralsubcommitteesatthe NationalAcademiesintheareasofaviation, transportation,airquality,indoorairquality, exposureassessment,andhumanhealth.Heisalso currentlyanelectedmemberoftheIndoor EnvironmentalStandardsOrganizationResearch Committee,ViceChairofAir&Waste ManagementTechnicalAdvisoryCommittee,Air& WasteManagementAB-1ParticulateMatter Committee,andTreasureroftheInternational SocietyforExposureScience.

KhaledM.Ismail–ToughLoveAdvisors

Khaledisapragmaticbusinessleaderwhois fascinatedaboutbusinessandtheirinnerworkings. AformerglobalexecutiveleadingMarketing,

Branding,PublicAffairsandCommunications operationsforEurope,CentralAsia,MiddleEast& AfricaRegion.

Hehasmorethan30years'experience,which startedinadvertisingandthencontinuedin internationalsales,marketingandbrandingin FMCG(B2C)andFoodPackagingIndustries (B2B),includingTetraPakandTheCoca-Cola Company.KhaledhasaBachelorofCommerce degreefromConcordiaUniversity–Canada,and hascompletedseveralexecutiveprogrammesin leadershipandmanagementatAshridge–UK,IMD –SwitzerlandandHarvardBusinessSchool–USA.

Heisanactiveinvestorintechnology,beverages, sportsmarketingandfinance.BorninBeirut,heisa Canadiancitizenandhaslivedandworkedin15 countriesandnowcallsDubaihome.

KhaledisalsotheChairmanoftheMarketing Society–UAEandisaverywell-respected businessleader,publicspeaker,marketerand mentortoyoungentrepreneurs.

Khaledisalsoapublishedauthorofabooktitled “ThisIsWhatTicklesMe”.

AcollectiveofnineC-suiteexecutiveswithmore than250yearsofcombinedhands-onexperiencein morethan120marketshavecometogetherto createTOUGHLOVEAdvisors,astraight-talking advisoryfirmwithadifference.

Specialisinginimprovingbusinessperformancefor underservedcompaniesintheregion, TOUGHLOVEAdvisorsprovideaccesstoan untappedcollectiveofmulti-nationaltrained practitionerswhoareexpertsinbusiness, operations,marketinganddigitaltoidentifyand deliversolutions.

Thesquadhaveawealthofunrivalledexperience frommorethan80leadingmulti-national companiesandtheirexpertiseoriginatesinavast rangeofbusinesssectorssuchastelecoms, banking,aviationandmanufacturingandincludes majornamessuchasEmirates,Etihad,FAB,P&G, Coca-Cola,Unilever,LandmarkGroup,L'Oréal, Visa,LeoBurnet,PublicisCommunications,bp, TetraPak,Meta,NokiaandHSBC.

O N T

Timothy R.McAuley

Timo thy R. McAule y

Delivering Effective Global Solutions

IIndustrialdevelopmentistheprimarysource ofincomegeneration.Theeraofthe industrialrevolutionallowedforrapid developmentsandsubstantiallyincreasedthe standardoflivingofthepeople.Aswemoved towardthetechnologicalera,innovationhas beenboundless.

Theserapidlychangingdynamicsneedtobe pairedwitheffectivesustainablegrowthtonot hindernaturalresources.Usingthese resourcesconservativelyandefficientlywill ensureasustainableenvironmentfor industrialdevelopment.

FeaturingforTheEnterpriseWorld'sthis issueofTheMostSuccessfulBusiness LeadersToWatchOutisTimothyR. McAuley,arevolutionaryleaderdedicatedto deliveringeffectiveandsustainableglobal solutions.

TimothyR.McAuley-LeadingtheWay

Withalmosttwodecadesofexperienceasa leaderintheairqualityhumanhealth

Making strategic and innovative decisions resulted in very few challenges.

exposureandriskarena,Timothyisarecognizedenvironmentalstrategist andentrepreneur.Notjustwitheducation,butTimothyisalsohighly trainedfromtheyearsofrunningandbuildinganinternational environmentalcompany.Thiscompanyhasbeenaresourcethrough variousmarketstructures.Andwhathasmadeahugeimpactonitssuccess isTimothy'sdecoratedbackgroundandinsightintoindividualclientneeds.

Dr.McAuleyreceivedhisPh.D.inEnvironmentalScienceand EngineeringandhisMSinChemistryfromClarksonUniversityalong withaBSinBiochemistryfromTheCollegeofSaintRose.Hehas directed,managed,andconsultedonnumerousdomesticandglobal environmentalconsultingandresearchstudies,hasbeeninvitedtogive severalkeynotespeeches,andhasbecomeaglobalresourcefor environmentalforwardthinking.

Recently,Dr.McAuleyhasservedontheprestigiousTransportation ResearchBoard,CommitteeonTransportationandAirQualityatthe NationalAcademyofSciencesinWashington,theAmericanChemical SocietyCommitteeonEnvironmentalInitiatives,andtheUnitedStates EnvironmentalProtectionAgencyScientificAdvisoryBoard.Inaddition, heisalsoapeer-electedmemberofseveralsubcommitteesattheNational Academiesintheareasofaviation,transportation,airquality,indoorair quality,exposureassessment,andhumanhealth.Heisalsocurrentlyan electedmemberoftheIndoorEnvironmentalStandardsOrganization ResearchCommittee,ViceChairofAir&WasteManagementTechnical AdvisoryCommittee,Air&WasteManagementAB-1ParticulateMatter Committee,andTreasureroftheInternationalSocietyforExposure Science.

TheJourneyofCHANGEEnvironmental

CHANGEEnvironmental,LLCisamulti-award-winningcertifiedVeteran OwnedSmallBusinessthatprovidesstrategictop-tierprofessional environmentalconsultingandresearchservices.

CHANGEEnvironmentalisahighlyrespectedteamfocusedmostlyon theprivatesectorwithanumberofclientsacrossvariousenvironmental markets.

OvercomingtheChallenges

Startingthecompanyinanuncertainmarketin2008wasthefirstmajor challenge.Thehousingmarketcrisisof2008leftpeopletomakemany

decisions,butatthesametime,italso helpedshapeTimothyhisideasofwhat kindofbusinesshewanted.Itwasat thetimehelearnedthekindof businesshadobeleanandwithvery littlecapitalcost.

Asaninnovativethinkerandonethat focusedstrategicallyonoutside-theboxapproachesgraphsandchartsand othermeaninglessdiagramswerenot partoftheeverydayfunctionalityof thecompany'sgrowth.

“That has led me and the company to where it is today.”

Itisthroughgutinstinctand understandingofthecriticalneedsof thecompanyandclientsthatpavedthe pathforward.

Themainreasonbehindthecontinued companysuccesseachyearisthestrict andunwaveringpathoffollowingthe corenon-negotiablevaluesthat Timothysetattheinceptionofthe companywhichinclude professionalism,accountability, transparency,andhonesty

TheProductsandServices

Thecompanyfocusesonalllevelsof highlyspecializedandtechnical consultinginleadershipservices includingairquality,acoustical engineering,andenvironmental epidemiology Thisalsoincludes infectiousdiseasealongwithclimate changeandsustainabilitywith environmentalcompliance.

“Ourserviceshavesetusapartfrom ourcompetitorsbecauseofthehighlevelstrategyandtechnicaldesignthat weprovidetoourclientsthat'saresult ofourteamallbeinghighlytrained andeducatedandleadersinthefield thatprovidesacuttingandtop-notch servicestructure.”,saysTimothy.

AbriefoverviewofCHANGE Environmental'sservices-

AirQuality

EnvironmentalCompliance&Consulting

Theteamunderstandstheveryimportant missionbehindtheprotectionofthe environmentandpublichealth.Theirair qualityservicescompriseastrictand experiencedprogramthatcanassessall servicesaroundtheairqualityindustryto ensurethateachproblemandneedis addressedandsolvedthroughouruseof state-of-the-artprograms,models,experience, andexpertise.

Local,State&Federal EnvironmentalCompliance&Consulting

TheCHANGEEnvironmentalteamworks closelywithotherclientsthatincludestate governments,localmunicipalities,and federalagenciestohelpdevelopandsetup

fullyenvironmentalcomplianceprotocols thatwillensuretheirenvironmentalprograms willbeincompletecompliancewithany globallocationwheretheclienthas environmentalneedsrequiringexpert solutions.

AcousticsEngineeringforEnvironmental Compliance

Theteamrecognizestheimportanceof understandingacousticalimpactsthatarise fromvariousenvironmentalsourcesthatcan haveadirectimpactonenvironmental compliance.Theiracousticalengineersare highlyspecializedandcertifiedtoprovide top-tieracousticalsupportwhetherdealing withnoise,orvibrationforanysource.They compriseastrictandexperiencedprogram thatcanassessallservicesaroundthe acousticalindustrytoensurethateach assessmentandneedisaddressedandsolved throughtheuseofstate-of-the-artprograms, models,experience,andexpertise.

I've always believed that some of the core responsibilities of an entrepreneur are to set the beliefs and values and not wave from those. It's to consistently and constantly seek direction through innovation and understanding the timing and pulse of the market to better adjust and provide consistent performance to your team and to your clients.

At the core of our world issues, today understanding sustainable approaches to environmental consciousness is the heart of any great environmental consulting company.

EnvironmentalEngineering Compliance&Consulting

CHANGEEnvironmentalstaffareexpertsinworking acrossthevastareaswithinthepracticeof EnvironmentalEngineering.Eachclient,whetherin chemicalormechanicalengineering,ecology,geology, hydraulics,orwastewaterengineeringtheyhavethe know-howtodesign,construct,andcompleteall aspectsofsolution-drivenprocessesinthe environmentalengineeringdiscipline.

EnvironmentalEpidemiology

CHANGEEnvironmentalunderstandstheneedfor continuousmonitoringofpublicandenvironmental diseaseissuesthatsurroundthelocal,national,and globalcommunities.Withinfectiousdiseasebeingat

Vision

To continue to surpass the expectations of our clients and competitors and to continue to grow through solid reputation and continue to be recognized as leading environmental thought leaders locally, domestically, and globally.

thecoreofworldissuestodayunderstandinghowto manage,support,andprovidereal-timeinformation throughtheuseofexperienceandexpertiseis paramounttothecurrentclientsandarequestedservice fornewclientsseekingresiliencystrategiesand preventativemeasures.

“Witheveryoutbreak,itisourmissionandpriorityto ensurethatweprovidetop-tiersolutionsandresponse measurestominimizeandmitigateimpactsthroughthe varioustools,models,andtrackingresourceswe deployforanyinfectiousdiseaseoutbreakthatwill yieldshortandlong-termprotectiontoclientsandtheir globalcommunities.”,saysTimothy

Renewables&EnergyConsulting

Thecompany'sglobalresourcesaremoreimportant thanevertoprotect.Theteamworkscloselywithall clientstoensurethattheiroperationsareconductedin

Our services include a wide array of specialized areas that deliver cutting-edge solutions to various technical issues while forming strategic relationships with our clients.

themostenergy-efficientway Thisincludesall theclientscomprisingrenewablesmarketsin wind,solar,hydro,andbiomass.

Sustainability&ClimateChangeConsulting

Withclimatechangebeingattheforefrontofour globalenvironmentalneedsforasustainable futuretheteamworkswitheveryclienttoensure thattheirneedsaremetthroughalong-term programthatwillyieldsustainableresultsfor shortandlongprotectionoftheenvironment throughenhancedclimatechangereduction impactstrategies.

Competition,aNecessity?

“Astheleaderofthecompany,itisoftenmy responsibilitythatItakeseriouslytoensurethat wearealwaysmovingonapaththat'spositive andproactivetoavoidlurkingdangersor inconsistenciesinourperformancethatcould affectourclientsandourreputation.Therefore, constantvigilanceisneitheraneednora strategy,butsimplypartofwhatshouldbedone allthetime.”,saysTimothy.

The key achievements of my entrepreneurial journey and then to see the difference is that have been able to consistently see that our clients and team believe in our core values and strategy over the years. I am also very proud to have won several awards over the years for the work I have done.

severyoneisaware,weareallinundatedwith

AinformationinthisageofInformationTechnology andBigData.However,informationisnotthe sameasknowledge.Whiletheinformationonjustabout everythingisavailableatyourfingertipstoday,itistrue knowledgethatwillallowyoutodothingsinanoptimum way,avoidpitfalls,andadvancedirectlyonthebestpathto success.

Inthebusinessworld,alackofadequateknowledgeabout thecriticalaspectsofrunninganenterpriseandachieving objectivescouldbethedeathnailinyourcompany’scoffin. Inparticular,therearecertainknowledgegapsthatcanbe detrimental.Soifyouhaveblindspotsinanyofthebelow areas,itiscriticaltoworkonbuildingyourknowledgein theseregardsifyouwanttobesuccessfulinbusinessand causeKnowledgeGaps.

FinancialManagement

Eveninthismodernage,manyorganizationshavebeen reluctanttoembraceadvancementsinfinancial management.This,however,canbeabigmistakeandcan putyourbusinessatrisk.Oldtimeshavegone,andthe modernworldhasfreshconceptsandtoolstomanage variousfinancialaspectsofanycompany

Theseincludesoftwaretoolsforhandlingexpensesand income,financialstrategies,projections,andplanning.Any businessownerwhoturnsablindeyetofinancial managementputstheircompanyatriskoffailure.

Technology

Inbusinesstoday,thefoundationofeveryprocessis technology.Itissomethingthattouchesallaspectsofany

organization.Embracingthelatesttechnologyandusingit efficientlywillhelpyoutoimproveeveryaspectofyour business.Forexample,Fintech(financialtechnology)tools allowyoutostreamlineyourfinancialmanagement processes.

Arealbusinessleadermusthaveadeepunderstandingof thelatesttechnologyandhowitcouldimpacttheir business.Whetheritistomanagefunds,marketproducts, orcontrolproduction,youhavetounderstandthe indispensableroleoftechnologyinitandensureitstimely deploymentintherightwaytoachievesuccess.

DigitalMarketing

Digitalmarketingisnothingbutmarketinggonetech becausetheword‘technology’issynonymouswith‘digital’ today.Mosttechnologieshavetransformedintotheirdigital versionorareheavilycontrolledbydigitalprocesses.The riseoftheinternethasgraduallyside-linedtraditional marketingmethods.TheCOVID-19pandemichasdriven thelastnailsintothatcoffin.KnowledgeofDigital MarketingisthemostimportantoritwillcauseKnowledge Gaps.

Today,therearecountlessdigitalmarketingmethodsfor almosteverycompany,withahostofnewadvantages comparedtotraditionalmarketingmethods.Business leadersshouldbeacrossthelatestdevelopmentsofdigital marketingandtheirbenefits,suchasinteractive promotionalcampaigns,targetedads,instantcustomer support,andAI-basedchatbotservices.Thisknowledgecan helpthemfillanyKnowledgeGapsintheirorganization.

Innovation

Anorganizationwithoutinnovationinitsproductsand servicesintoday’sadvancederawillnotthriveintoday’s competitivemarket.Innovationmeansleveragingstate-ofthe-artcapabilitiesforprovidingsolutionsthatmakelife better,moremeaningful,andovercomedifficulties.Italso meansadaptingtochangingtimesandstayingabreastwith themostmoderndevelopments.Manyorganizationsthat werepreviouslybignamesarenowheretobeseenthese daysbecausetheyfailedtomovewiththetimes.

Providingthesameproductsandofferingthesameservices, allinthesamewayforyearsonendisasureticketto disaster.Whilelargecompaniesfellonhardtimesduetoa lackofinnovation,theirplaceinthemarketwastakenby newstartupsthatquicklymadetheirmarkwiththeir

innovativeproductsandservicesthatmetthedemandsof time.

RegulationsandLegalFormalities

Legalisanotherareathatisalltoooftenignoredbymany businessleaders.Intoday’sworld,businessesareboundby aplethoraoflawsandregulations.Notonlythat,but violatingsuchregulationscouldleadtosignificantfinancial penalties,andmayevenleadtothebusinesshavingtoshut down.AlackofKnowledgeGapsofthelawisnoexcuse. Whetherbigorsmall,everycompanyneedstofollowthe letterofthelaw.EvenMarkZuckerberg,theCEOofthe socialmediagiantFacebook,hasbeeninandoutofcourt forsometimenowbecauseoflegalquestionsoverthe company’sinformationmanagementanduserprivacy.

Whetheryouareanewentrepreneuroranestablished businessleaderit’snotuncommontohaveKnowledge Gapsinyourknowledgeincertainareas.Afterall,noone canbeanexpertineverything.However,leavingeven minorknowledgegapsincertainareascouldprovefatalto thesuccessofyourbusiness.Youdon’thavetobe knowledgeableineveryarearelatedtoyourbusiness,but workingtocoverandbridgeanyKnowledgeGapsin certainareas,suchaslegal,technology,digitalmarketing, orfinancialmanagement,willhelpyoutotakeyour businesstothenextlevel.

M. ISMAIL

Helping Businesses Unlock Potential

seasyasitmightsound,theroleofabusiness

Aadvisorismuchmorecomplexandcomprehensive. Abusinessadvisorhelpstakeenterprisestothe pathofsuccesswitheffectivebusinessstrategiesand solutions.Withtheirstrongmarketresearchand organizationalskills,businessadvisorshelpyougainan edgeoverthecompetition.

KhaledM.Ismail,theCEO/PartnerofToughLoveisone suchleader,whoishelpingenterprisesunlocktheirfull potential.

FeaturingforTheEnterpriseWorld'sthisissueofTheMost SuccessfulBusinessLeadertoWatchOutishisstory.In thisinterviewwithhim,letusknowmoreabouthisjourney withToughLove.

Tellusaboutthecompany.

TOUGHLOVEAdvisors

AcollectiveofnineC-suiteexecutiveswithmorethan250 yearsofcombinedhands-onexperienceinmorethan120 marketshavecometogethertocreateTOUGHLOVE Advisors,astraight-talkingadvisoryfirmwithadifference.

Specialisinginimprovingbusinessperformancefor underservedcompaniesintheregion,TOUGHLOVE

Advisorsprovideaccesstoanuntappedcollectiveofmultinationaltrainedpractitionerswhoareexpertsinbusiness, operations,marketinganddigitaltoidentifyanddeliver solutions.

Thesquadhaveawealthofunrivalledexperiencefrom morethan80leadingmulti-nationalcompaniesandtheir expertiseoriginatesinavastrangeofbusinesssectorssuch astelecoms,banking,aviationandmanufacturingand includesmajornamessuchasEmirates,Etihad,FAB,P&G, Coca-Cola,Unilever,LandmarkGroup,L'Oréal,Visa,Leo Burnet,PublicisCommunications,bp,TetraPak,Meta, NokiaandHSBC.

Whatweretheinitialchallengesyoufaced?

Thereisnootheradvisoryfirmwiththisamountof collaborativehands-onexperienceinthemarket.At TOUGHLOVE,wetellourclientswhattheyneedtohear, notwhattheywanttohear,sowecaneffectivelyhelpthem andtheirbusiness.Wehavewitnessedfirst-hand,thedire needtoengagewithreal-lifepractitionerswhoareabout developingpractical,tailor-madesolutionsbasedontheir ownexperiences,asopposedtosharingtheoreticalbest practices.Wewantbusinessestoknowthatthereisa differentwaytogethelp,andthatistheTOUGHLOVE way.

CEO & Partner ToughLove

Whichwasthatpointthattriggeredthegrowthofthe company?

butthetriggeris

ratherthantheorytoadvice

approach.

PeopleandCulture

BusinessOperationsandPerformance

Usingarichmixofdata,insights,andknow-how, TOUGHLOVEhasaclear,uncomplicatedmethodology basedontheprinciplesofdirectengagement,co-creation andfullydeliveredresults.

Whatdoyouthinkaretheresponsibilitiesofan entrepreneur?

BeinganentrepreneurisasdifficultasclimbingMount Everest.Attemptingtobeanentrepreneur,whilstkeepinga dayjob,islikeclimbingMountEverestwithflipflops. Canyoupleasebriefusaboutyourprofessional experience?

KhaledIsmail CEO/Partner

Khaledisapragmaticbusinessleaderwhoisfascinated aboutbusinessandtheirinnerworkings.Aformerglobal executiveleadingMarketing,Branding,PublicAffairsand CommunicationsoperationsforEurope,CentralAsia, MiddleEast&AfricaRegion.

Hehasmorethan30years'experience,whichstartedin advertisingandthencontinuedininternationalsales, marketingandbrandinginFMCG(B2C)andFood PackagingIndustries(B2B),includingTetraPakandThe Coca-ColaCompany.

KhaledhasaBachelorofCommercedegreefrom ConcordiaUniversity-Canada,andhascompletedseveral executiveprogrammesinleadershipandmanagementat Ashridge-UK,IMD-SwitzerlandandHarvardBusiness School-USA.

Heisanactiveinvestorintechnology,beverages,sports marketingandfinance.BorninBeirut,heisaCanadian citizenandhaslivedandworkedin15countriesandnow callsDubaihome.

KhaledisalsotheChairmanoftheMarketingSocietyUAEandisaverywell-respectedbusinessleader,public speaker,marketerandmentortoyoungentrepreneurs.

Khaledisalsoapublishedauthorofabooktitled“ThisIs WhatTicklesMe”.

WhatmarketneedisTOUGHLOVEaddressing?

TOUGHLOVEmakesbusinessadviceaccessibletothose whodonothavethepeople,capability,capacity,orthe knowledgetomanagethisgrowthoreventhetimeorfunds toexperimentwiththeoriesandbestpractices.Wecommit totellthesebusinesseswhattheyneedtohear,notwhat theywanttohear,inapeer-to-peerapproachwhichis drivenbyco-creatingsolutionsthataremarket-ready.We recognizethatoftentheseassignmentsleavebusinesses vulnerableduringimplementation,andwearepreparedto continuepartneringwiththemthroughoutthatphase.

TOUGHLOVEpartnershaveacquiredmostoftheir learningsfromhands-on,real-lifeexperienceinprominent leadershippositionsandbyworkingwith,andonsomeof theregion'smoreprominentandsuccessfulbrandsand organizationsoverthepastfewdecades.Asindividuals,we haveconsistentlybeentaskedwithchallengingandhighly demandingagendasinaregionthathasbeenpeggedasa growthpotentialforthepastcoupleofdecades.Proofof thatisthemassivegrowthofhome-grownorganizations andbrands.Today,SMEandfamily-ownedbusinessesmust competewiththescale,financialpower,andbroadexpertise ofinternationalorganizationsandbrands.

Arguably,thisformulamightnotappealtoall,butthat's OK.GrowthandprogressoftenrequireTOUGHLOVEand thatisinourDNA.So,thosewhoreallydoseeksupport andadvicewillvaluethejourneywithusandtheresultsit willenablethemtoachieve.

What'sthestorybehindthename?

Weknowthenameisnotyourtraditionalcompanyname, buttraditionalisnotwhatwesetouttodowhenweformed

thecompany Wewanttodothingsdifferentlyandgive straight-talkingadvicefromexpertswhocareandwantto helpbasedontheirexperience,notjusttheory.Inlife,tough loveisakeyingredientforgrowth,anditisourviewthat businessemulateslifeandbusinessesneedsometough love,sometimes.

Whatisyourbusinessmodel?

Wehaveninepartnerswithover250+yearsofexperience inthemarket.Eachprojectwillhavealeadpartner, supportedbyasecondorathirdpartnerdependingonthe projectandareasofexpertiseneeded.Wewillalsodeploy seniororjunioradvisorsasnecessaryduringtheco-creation andimplementationphases.Eachadvisorgoesthrougha rigorousselectionprocesstoensurethattheylivethevalues ofTOUGHLOVE.

Whatadvicewouldyougivecorporateleaderswhoare consideringstartingtheirownbusiness?

Don'twaitandoverthinkyourideasandopportunities.The entrepreneurialandstart-upworldisonsteroidsrightnow andthenameofthegameiswhohasthefirstmover advantage.So,wesaythinkMVP(MinimumViable Product)andgo.

These 14 Amazon Leadership Principles Can make you and your Business Successful

Somepeoplenotonlymakeittothehalloffamebut alsochangetheworldwiththeirpresenceand contributioninsomanywaysthatitdoesnotonly startanewtrendbutalsostartnewpossibilities,dreams,etc. Thesepersonalitiesarerelentlesslyworkingtogivethebest theycantotheircompaniesandtheworld.

JeffBezos,themanwhoneedsnointroduction,oneofthe richestbusinessmenandpeopleintheworld,knownfor foundingthecompanyAmazon,whichhasbecomean integralpartofeveryone’slifeandbeyond,andthelistgoes on.ButwhatweneedtoimbibefromthemanishisAmazon LeadershipPrinciples,hisideologiesandthisisnotonlyfor youngandambitiousentrepreneursbutalsoanyonewho wishestodosomethingneworsomethinginlife,asAmazon leadershipprinciplesapplytobothpersonalandprofessional life,irrespectiveoftheyear,ageandcareerline.

Leadershipbeginswithleadingyourself.

AsJeffBezosafterbeingtheCEOofAmazonforover24 yearsandispreparingtostepdown,itismandatorytolook attheAmazonLeadershipPrinciplesthathesetupfor Amazon,leadinghimtobecomeoneofthemostsuccessful businessmenofalltime.

Let’shavealookatJeffBezos’sAmazonLeadership Principlesandlearnfromthem.

1.Customerobsession

ThefirstoftheseAmazonleadershipprinciplesiscustomer obsession,i.e.,yourcustomeralwayscomesfirst,asleaders startwiththecustomer,workrelentlesslytoearntheirtrust, etc.asacompanycannotrunorworkwithoutthem.

2.Ownership

ThenextAmazonLeadershipPrinciplesheimpartsis ownership,i.e.,leadersareownersandtheythinklong-term, theywillneversacrificelong-termvalueovershort-term results.

3.InventandSimplify Leadersexpectandrequireinnovationandinventionfrom theirteamsandalwaysfindwaystosimplify.Theyare externallyaware,lookfornewideasfromeverywhere,and arenotlimitedby“notinventedhere.”Aswedonewthings, weacceptthatwemaybemisunderstoodforlongperiodsof time.

4.AreRight,aLot Leadersarerightalot.Theyhavestrongjudgmentandgood instincts.

5.Learnandbecurious Thenextoneistolearnandbecurious,i.e.,asaleaderis alwaysupforachallenge,theyshouldneverstoplearningand questioningasthatiswhatleadstouniqueideas,innovation, andcreation.

6.HireandDevelopthebest leadersalwaysraisetheperformancestandardswithevery hire,promotion,etc.recognizingthebesttalentsandnotafraid ofexperimentingwiththemthroughouttheorganization.

7.Leaderslookforthebest Leaderslookforthebestbecausetheywanttocreateleaders notorderfollowingemployeesandtheyshouldtakethisrole seriously

8.ThinkBig Thinkingsmallisaself-fulfillingprophecy.Leaderscreateand communicateabolddirectionthatinspiresresults.Theythink differentlyandlookaroundcornersforwaystoserve customers.

9.Frugality

Thinkingsmallisaself-fulfillingprophecy.Leaderscreateand communicateabolddirectionthatinspiresresults.Theythink differentlyandlookaroundcornersforwaystoserve customers.

10.VocallySelfCritical Leadersdonotbelievetheirortheirteam’sbodyodorsmells ofperfume.Leaderscomeforwardwithproblemsor information,evenwhendoingsoisawkwardorembarrassing. Leadersbenchmarkthemselvesandtheirteamsagainstthe best.

11.Aleadershouldbebiasedforaction

Theworldofbusinessmovesfastandthus,speedmattersbut oneshouldalwaysvaluecalculatedriskoverdecisionsand plansthatareirreversible,as

12.leadersdivedeep leadersdivedeep,i.e.,notaskisbeneaththem,theyoperate onalllevels,arealwaysconnected,andareskepticalwhen numbersandfiguresdonotmatch.

13.Leadershaveaback-bone

Iftheyfindsomethingwrong,theyobject,differ,and understandwithoutanyhesitationbutoncethedecisionis determined,theycommittoitnomatterwhat.

14.leadersdeliverresults

Andmostimportantly,leadersdeliverresults,theyfocuson theimportantinputs,thetimeathand,anddeliverthebest regardlessofthechallengesandsetbacks.

Leadersarenotborn,theyaremade.

JeffBezosandhisAmazonLeadershipPrinciplesnotonly tookhiscompanytonewheightsandmadehimandhis companyoneofthebiggestbusinessmenandcompaniesof thiscenturybutalsoteachesuswhatittakestobecomea leaderbecausenomatterhowgoodthestorysoundsand

howlucrativetheperksandfameofbeingafamous businessmanfetchedyou,itisnotatalleasytobecomea successfulbusinessmanletalonereachamongthetop.

Theonlythingoneshouldtakeawayfromthisis,ifhecan youcanandforonetoachievethesame,theyneedtohave principlesthattheyfollowtotheircore.Allofthisdoesnot makeonealeaderbutpavesthewayforonetobecomethe bestversionofthemself.Thus,aleaderismuchmorethan whatmeetstheeye,andAmazonleadershipprinciplesnot onlyapplytoprofessionalbutalsotopersonallife.

One of the only ways to get out of a tight box is to invent your way out.”

– Jeff Bezos