Top Real Estate Companies To Watch In 2022

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Sincetheeraoftrends,style,andchangedlifestyleseveryonelovesanddreamstoliveinlavishnessandluxury Inthelatestsurveyof2decades,theconstructionsectorincreasedandisindemandformanyyearsnow With lotsofchangesandadvancements,peopleliketoliveasimpleandeasylifewithmaintaininglivingstandards. AseveryoneknowsfromtheancientperiodmankindlivesonthreebasicneedswhichareFood,Water,andShelter, nowtheneedshavechangedabitnowthechangestoanewgenerationoftheartsystemwhichmainlyconsistsof majorluxuriouschangesandlavishamenities.

Home,oneofthebasicneedsofhumanbeingsisthethingthatweareattachedtomost.Everyonedreamstoowna housethatbecomeshishome.Asecondhomeoraholidayhomearethetrendingconceptsthatareusefultohavemy timefarawayfromthenoisyroutineworldaswellasforthesakeofaninvestmentforthefuture.

FortheCoverStoryreadabout-

ADDA:ADDA–theCommunitySuperAppistheflagshipproductof3Five8Technologies–aBangaloreheadquartercompanywithofficesinMumbai,Dubai,andSingapore.Thecompanydevelopsandsellsoneofthemost comprehensiveCommunityManagementSaaSandPropertyManagementSaaSproducts.Withabout1Millionend users,thecompanyhasestablisheditspresenceacrosssixcountries,withowners,tenants,andvillacommunities masteringtheapplicationforseamlessprocesses.

TheSoftwareissubscribedtoPropertyManagementCompanies,OwnersAssociationManagementCompanies,and Developerswhodevelopandmaintaintownshipsorsmartcities.ItalsohasaSubscriberbaseofSelf-Managed Associations.

PinClick:RealEstateisnotknownforbeingthemostmature,professionalindustryinIndia.WouldlikePinClick tobeapartofthatchangeasthathappenswithbrandstryingtobringinmoretransparency&processinthe industry.

PinClick'sgoalistocreateaculturewhererelationshipsarenotbuiltonbrokeragesbutontheabilitytounderstand whatthecustomerneeds.Theiruniqueonline-to-offlineintegration,marketingintelligencecapabilities,and innovativetechnologytoolshelpthemdifferentiatefromcompetitors.PinClickwhichisstartedbackin2014isall aboutsimplifyingthehomesearchforthecustomer

Vasupujya:VasupujyaCorporationwasfoundedbyMr.SureshAjmera,astalwartintheplumbingindustry,who startedrealestatedevelopmentin1980.Today,itishelmedbyhissons–DhaneshandSiddharth,bothcivil engineerswhoexcelatprojectplanninganddesign.In2012,hisgrandson–RahulAjmera,acivilengineerfromIIT Bombay,joinedthecompanyranksandhandlesprojectexecutionanddelivery VasupujyaCorporationhasauniquewayofdoingbusiness.Theydeveloponlyself-ownedlands(NoJVsorJDs) andfocusononly1largeprojectatatime.Thisenablesthemanagementteamtogivetheirentirebandwidthtothe project,thusensuringasuperlativecustomerexperience.

FeaturingTheEnterpriseWorld'sthisissueoftheTopRealEstateCompaniestoWatchin2022arethestoriesof successfulbusinesses,thathavemadeitthrougheveryoddstormandmadeittothetop.

Shalmali W.

Leaders in Spotlight

FortheCoverStoryreadabout-

ADDA:ADDA–theCommunity SuperAppistheflagshipproductof3Five8 Technologies–aBangalorehead-quarter companywithofficesinMumbai,Dubai, andSingapore.Thecompanydevelopsand sellsoneofthemostcomprehensive CommunityManagementSaaSand PropertyManagementSaaSproducts.With about1Millionendusers,thecompanyhas establisheditspresenceacrosssixcountries, withowners,tenants,andvillacommunities masteringtheapplicationforseamless processes.

TheSoftwareissubscribedtoProperty ManagementCompanies,Owners AssociationManagementCompanies,and Developerswhodevelopandmaintain townshipsorsmartcities.Italsohasa SubscriberbaseofSelf-Managed Associations.ApartfromtheADDASaaS platform,3Five8Servicesistheotherarm oftheCompanythatprovidesEnterprise CustomerswithCustomSolutionsbuilton topoftheSaaSplatform.

Achildalwayshasaplaymatehere,every festivaliscelebratedbyall,andchallenges ofdailylifearefacedtogetherasneighbors withastrongglueofsharedcommonwealth –thevalueoftheirproperty,theirlife's savings,theplacewhichisatthecenterof theirworkplace,school,andfavorite hangouts.

Thebiggestdifferenceinthisorganization isitsleaders.ThesearetheOwnerselected tobeintheManagingCommittee.They spendscarcepersonaltimeinplacing operationalprocesses,evaluatingexpense decisions,andexecutingprojectsfor commonwelfarewithoutlookingforselfish gains.Someofthemlearnanaltogether newskille.g.,accountingtodothis!While theyreceiveloudapplause,theyalso

receivelouderdoubtsthatoftenmaketheir joblookthankless.

PinClick:RealEstateisnotknownfor beingthemostmature,professional industryinIndia.WouldlikePinClicktobe apartofthatchangeasthathappenswith brandstryingtobringinmoretransparency &processintheindustry

PinClick'sgoalistocreateaculturewhere relationshipsarenotbuiltonbrokeragesbut ontheabilitytounderstandwhatthe customerneeds.Theiruniqueonline-toofflineintegration,marketingintelligence capabilities,andinnovativetechnology toolshelpthemdifferentiatefrom competitors.PinClickwhichisstartedback in2014isallaboutsimplifyingthehome searchforthecustomer.Itisatechnology platformwithstrongofflineintegration providingpropertyadvisorysolutionsfor yournewhomerequirements.Currently presentinBangalore,Gurgaon,Mumbai& Pune,weareateamofmorethan150 advisors.

Vasupujya:VasupujyaCorporationwas foundedbyMr.SureshAjmera,astalwartin theplumbingindustry,whostartedreal estatedevelopmentin1980.Today,itis helmedbyhissons–Dhaneshand Siddharth,bothcivilengineerswhoexcelat projectplanninganddesign.In2012,his grandson–RahulAjmera,acivilengineer fromIITBombay,joinedthecompany ranksandhandlesprojectexecutionand delivery.

VasupujyaCorporationhasauniquewayof doingbusiness.Theydeveloponlyselfownedlands(NoJVsorJDs)andfocuson only1largeprojectatatime.Thisenables themanagementteamtogivetheirentire bandwidthtotheproject,thusensuringa superlativecustomerexperience.

C O N T A D D A

S o f t w a r e

Bringing Residential Communities Together

San Banerjee

CEO

Apartmentcommunityappisonesupertechnology

thathashelpedbridgetheapartmentcommunity gap.Ithasallowedresidentstohaveaseamless digitalconnect.Withjustafewtapsonthesmartphone,a greatdealofhassleiseliminatedandhasallowedpeople convenience.Withtheampleofitsfeatures,thisnew technologysureisbuildingcommunities!

FeaturingforTheEnterpriseWorld'sthisissueofTopReal EstateCompaniestoWatchin2022isAddASoftware,a platformhelpingbuildandconnectcommunities.

AboutAddA-

ADDA-theCommunitySuperAppistheflagshipproduct of3Five8Technologies-aBangalorehead-quarter companywithofficesinMumbai,DubaiandSingapore. Thecompanydevelopsandsellsoneofthemost comprehensiveCommunityManagementSaaSand PropertyManagementSaaSproducts.Withabout1Million endusers,thecompanyhasestablisheditspresenceacross sixcountries,withowners,tenantsandvillacommunities masteringtheapplicationforseamlessprocesses.

TheSoftwareissubscribedtoPropertyManagement Companies,OwnersAssociationManagementCompanies andDeveloperswhodevelopandmaintaintownshipsor

smartcities.ItalsohasaSubscriber-baseofSelf-Managed Associations.

ApartfromtheADDASaaSplatform,3Five8Servicesis theotherarmoftheCompanythatprovidesEnterprise CustomerswithCustomSolutionsbuiltontopoftheSaaS platform.

ThereisonefamousAfricanproverbthatsaysIntheUrbanCities,ApartmentCommunitiesarethose Villages.Apieceoflandonwhichtensorhundredsof familiesliveaharmoniouslife.

Achildalwayshasaplaymatehere,everyfestivalis celebratedbyall,challengesofdailylifearefacedtogether asneighborswithastrongglueofsharedcommonwealththevalueoftheirproperty,theirlife'ssavings,theplace whichisatthecentreoftheirworkplace,school,and favoritehangouts.

TheApartmentCommunityisalsoaregisteredorganisation -collectingcommonfundstowardspayingvendorsfor maintenanceorbuildingnewinfrastructure,payingTaxes, handlingdisputesinternalaswellasexternal.

Thebiggestdifferenceinthisorganisationbeingitsleaders.

ThesearetheOwnerselectedtobeintheManaging Committee.Theyspendscarcepersonaltimeinplacing operationalprocesses,evaluatingexpensedecisions, executingprojectsforcommonwelfarewithoutlookingfor selfishgains.Someofthemlearnaltogethernewskille.g., accountingtodothis!Whiletheyreceiveloudapplause, theyalsoreceivelouderdoubtsthatoftenmaketheirjob lookthankless.

ItisfortheseApartmentResidentsandtheirManaging CommitteesthatTeamADDAdedicatetheirlife'swork.

TheHurdlestoSuccess-

Startingintheyear2009,AddASoftwarehasbeenworking relentlesslytowardsbringingresidentialcommunities togetherbyconnectingthemonline.Buthardshipscome alongthewaywhenyouchoosethepathofpassion.And thesehardshipsaretheonlythingthatkeepmotivatingyou tomoveforward.

Lookingatthepastdecade,communityliving,specifically themodernhigh-riselivingissomethingthathasevolved veryfast.For3Five8Technologies,themainchallengewas aboutbuildingaproductthatwillingrainthebestpractices ofafast-evolvingcommunitymanagementspace.Another difficulttaskwastowireinalltheflexibilityandagility requiredfordifferentstrataregulationsacrossmultiple citiesandcountries.

Withacompletelydifferentandinnovativein-build accountingmodule,itwasamightytasktoensurethatit canadapteasilytothecountry-specificcompliances.And withitalsocamethechallengeofensuringpersonaldata privacycompliancesofeachcountrywhiledevelopingthe privatesocialnetworkforcommunityandvisitor managementmodules.

Treadingeverypathlightly,andblockingproblemswiththe bestinnovativesolutions,AddASoftwareistodaybuilding communities.

Stable,StrongGrowthAddASoftwarestartedoutbybuildingandselling exclusivelytotheself-managedassociations.Despiteof beingalong-tailofthecustomersegment,thedecisionwas takenwiththeintentionthattheproductwilldevelopwith inputsfromend-users-thatisthepropertyownerswho formtheassociation.

Thisdecisionwasmeticulouslyadheredtoforyears, despitelowARPUfromtheself-managedassociations.Asa result,ADDAgotbuiltintotheProductitistoday,that accuratelycapturesthepain-pointsofPropertyBuyersand Tenants,whoaretheEnd-UsersoftheBuiltEnvironment. ADDAsaleswasstartedforCorporateCustomersCompaniesthatmanageAssociations/Communities,in 2017.ThevalueoftheProductbuiltfromEnd-Userinputs wasrecognisedbyCorporateCustomersandthistriggered thetrueSalesgrowth.

ThesecustomersstartedusingtheProductrapidlyinDubai, Singapore,MauritiusandIndia.

ThebelowgraphsshowYoYgrowthofthecompany

Year on Year Growth In Worth of Transactions on ADDA Platform

45,00,00,000

30,00,00,000

15,00,00,000

60,00,00,000 0

2019-20 2020-21 2021-22

Year On Year Growth :- X axis, Transaction worth in $:- Y axis

“It takes a village to raise a child.”

“After 2017, the Product started delighting companies who manage Real Estate Communities and were using manual processes or outdated software.”

TheirProductsandServices-

TheProductsintheADDASuite:

ADDAApp-theSuperAppforApartment/VillaResident.

AttheBack-EndoftheADDAAppistheADDASaaS Suitecomprisesof:

ADDAEssential:Helpdesk,Communication,Meeting Management

ADDABooks:Billing,Collection,Expenses,Taxes, Accounting.

ADDAMiniCAFM:AssetandInventoryManagement, TaskManagement,StaffManagement

ADDAClubhouse:AmenitiesandEventsBooking

ADDAGateKeeper:Visitor&ParcelManagement

3Five8Services-IntegrationAPIs,CustomIntegrations, BrandedResidentAppandotherCustomSolutions.

IntheIndianMarketthefocusismainlyonGate Management.ThisiscateredtobyADDAGateKeeper. MostotherprovidersdonothaveStrongproductotherthan forGate

Management.ADDAisuniqueinitsComprehensiveness.It istheonlyONEsolutionthatanyCommunityneedsforall itsmanagementsoftwareneeds.

Also,ADDAisuniqueinbeingtheonlyonewith INTEGRATEDAccountingManagement. Thisiswhereits BillGeneration(maintenance,sinking,utility)is100% automated,withintegratedPaymentGatewayand integratedin-builtAccounting.EventheAccountingentries arealso100%automatedintheBilling-CollectionAccountingworkflow

ItistheJewelintheADDAsuitewhereeveniftheentire StafforManagementCommitteeweretonotshowupfor workformonths,theFundsInflowandIncomeAccounting oftheCommunitywillcontinueuninterrupted!Itgives ultimateFinancialSecuritytoeachofitssubscribing Communities.

TheNextBigThing-

Therearemultiplechangesbroughtaboutinthepast3-5 years.

FirstoffCovidshowedthevalueofCommunityLiving. Moreresidentsofindependenthousesareshiftingto CommunityLiving-beitApartments,VillasorSenior Citizenliving. CommunityFarmhouseshavealsobecome

popular.SothefocusofResidentialisnowon “Community”.

Secondly,mostdevelopingUrbanCitiesare increasinglybecomingheavilycosmopolitandueto immigration.Differentnationalitiesandculturesliving inaCommunityismostcommonandthishasbrought sophisticationandinterestingchallengesfor CommunityManagement. Thechallengesareinterms ofCommunication,CommonArearules,Amenities andEventmanagementetc.

Asaresult,whileRealEstateSoftwareearlier focussedon“Build”(withAutoCAD,ProjectMgmt. softwareetc.)andon“Sell”(CRMs,Marketing Automationsoftwareetc.),nowthefocusisonthe “Live”partofRealEstate!MoreRealEstate Developersarerealisingthevalueofcontinuing CustomerExperiencebeyondBookingandleveraging theCustomerEngagementforreferrals,cross-selland up-sell.

Inthisfast-changingparadigms,AddA'sfocusremains onthejourneyoftheHomeOwner.Fromthetime he/shebooksthehomefromthedeveloper,theteam keenlyobservesthepainpointsintheirjourney throughoutthelifetimeoftheresidentialcommunity

SanBanerjee–TheLeadingForce

CEO

Sangeeta(San)BanerjeeistheCo-FounderandCEO ofAddASoftware,aSuperAppforthecomplete managementofapartmentcomplexes.

WithanMBAdegreeinFinanceandDecision

SciencesfromLouisianaStateUniversity,USA, andaBEinElectricalandElectronicsfromthe CollegeofEngineering,Guindy,Chennai,San startedhercareerasaSystemAnalystfromTCS. Hereshewasinchargeofjobsmakingmillionsof dollarseverydayforBFSIclients.Shehasalsohad asuccessfulstintwithSAP,wheresheworkedasa Consultant.

“I

AddA in 2009 with my husband, Venkat Kandaswamy.”

Withanaimtomakethecompanyagloballeader inthehousingsocietymanagementspace,San plansondeployingAddA’smanagementand securityproductsacrossallgatedresidential communitiesaroundtheworld.Beinganextremely diligentprofessional,Sanbelievesthateachteam memberofAddAhasplayedavitalroleinmaking thecompanygainasolidgroundinthemarket.

“My team is the backbone of my enterprise.”

San’sAdvicetotheBuddingEntrepreneurs-

“Moneyisveryimportanttobuildabusiness,but moreimportantisTIME.GiveyourselftheTimeto buildtheSolution/BusinessofyourVision.

Don'tfallintothe*cornrace.InsteadaskyourselfhowcanmyBusinessensurethattheProblemthatI wentouttosolve,stayssolved!Therehavebeen manyunicornsinspaceswherethecoreproblem stillremainsunsolved.”

eventually decided to become an entrepreneur and incepted

“We believe in their courage, and their drive to build that dream neighborhood!”

VASUPUJYA

C o r p o r a t i o n Turning Dreams into Reality.

Sincetheeraoftrends,style,andchangedlifestyle

everyonelovesanddreamstoliveinlavishand luxury.Inlatestsurveysince2decadesconstruction sectorincreasedandisindemandsincemanyyearsnow Withlotsofchangesandadvancementpeopleliketolivea simpleandeasylifewithmaintaininglivingstandards. Sinceeveryoneknowsfromancientperiodmankindlives onthreebasicneedswhichareFood,WaterandShelterbut, nowtheneedshavechangedabitnowthechangestoanew generationartsystemwhichmainlyconsistsofmajor luxuriouschangesandlavishamenities.

Duringearly20thcenturyhousewasmainlyofoneaspect whichwasbungaloworvillaitgraduallychangedtoflat systemandrowhousesnowthesystemaddedupwith luxuryamenitiesandvariousoptionsopenforbookingsand homeloans.

Herewewillseetheconstructioncompanynamedas VasupujyaCorporationarealestatefirmhavingdelivered morethan1200homesandworksonalarge-scaleproject. Let'sknowmoreaboutthisconstructionorganization,their worktillknowandfurtherplans.

InthisinterviewwithRahulAjmera,Founder&CEOof VasupujyaCorporation,weshallknowmoreaboutthe company'sgrowthandjourney

TheCompany-

VasupujyaCorporationwasfoundedbyMr.SureshAjmera, astalwartintheplumbingindustry,whostartedrealestate developmentin1980.

Today,itishelmedbyhissons–DhaneshandSiddharth, bothcivilengineerswhoexcelatprojectplanningand design.In2012,hisgrandson–RahulAjmera,acivil engineerfromIITBombay,joinedthecompanyranksand handlesprojectexecutionanddelivery.

VasupujyaCorporationhasauniquewayofdoingbusiness. Theydeveloponlyself-ownedlands(NoJVsorJDs)and focusononly1largeprojectatatime.Thisenablesthe managementteamtogivetheirentirebandwidthtothe project,thusensuringthesuperlativecustomerexperience. Theyareeasilyapproachableattheprojectofficeor companyoffice,incasecustomerswanttoreachoutto themforanyassistance.MostoftheircustomersarefirsttimehomebuyersandVasupujyaCorporationwantstheir experiencetobeasdelightfulaspossible.

Products/Services-

Whataretheproducts/servicesthecompanyfocuseson?How areyourservicesdifferentfromthoseinthemarket?Howdo youdecidetotakethecompanyastepfurtherintermsofyour products/services?

VasupujyaCorporationfocusesondevelopingmid-range apartmentsforfirst-timehomebuyersandhasdeliveredover 1200suchhomesinthelasttwodecades.Theyareaboutto deliver192homesatNecoBeaumontnearNIBMat MohammadwadiPune.Theystrivetoachieveabalance betweenprojectviabilityandproductquality

VasupujyaCorporationhasdonetheusualbittowardsreducing ourcarbonfootprintbyusingGGBSreplacementofcement duringconstructionandprovidingSolarWaterHeaters,LED lights,WetWasteCompostingunits,andSewageWater TreatmentPlant,buttheywantedtodosomethingmoreforthe buyer

Theywantedtocreatemorecommonspacesfortheresidentsto enjoy,sotheycreatedseveralamenitieslikeChildren'sPlay Area,Multi-purposeCourtandCommunityLoungeonthetop terraceoftheirproject–NecoBeaumont.Thetopterraceis generallyleftneglectedinmostprojects,hencebyproviding moreamenitieshere,theresidentswillhaveabetterqualityof life.

VasupujyaCorporationdoesn'tbelieveinprovidingnamesake amenities,whichwouldbedifficulttomaintain,theirofferings arepracticalandfocusedoncustomers'easeofuse.Insteadof providingadditionalamenitiesinfrontoftheClubHouse,they providedanOpenLawnsothatresidentsgetmaximumopen spaceaspossibleinfrontoftheirhomes.Allotheramenities wereshiftedtothebuildingtopterrace.Intheirprojects,they areusingrecycledsewagewaterandwetwastecompost fertilizer,allgeneratedwithinthehousingprojectitself.

VasupujyaCorporationplanningtolaunchtheirMagnumOpus project–NecoParkwoodatBavdhanPune,whichhappensto bePune'smostsought-afterlocationduetothevastnatural spacesandexcellentconnectivity VasupujyaCorporation's proposedprojectisadjacenttothousandacresofopenBioDiversityParkandForestReservation,whichwillactasa greenlungforallresidents.

VasupujyaCorporationisalsostartingaredevelopmentproject atMatunga,Mumbai,whichisoneofMumbai'smostsoughtafterlocationsduetotheexcellentsocialinfrastructureand greeneryaround.

Howdoyouthinkistherealestatemarketevolving?Which arethenewareasthatarebeingexploredintherealestate market?

Therealestatemarketisbeingdrivenbythedigitalmedia andChannelPartnerstoday Thenewergenerationof buyersisover-exposedtoinformationandhencemore confused,makingsalestodaymorechallengingthanearlier. Co-WorkingSpaceshavebecomemorerelevantthanever afterCovid19madeWork-From-Homeasanessentialpart ofeveryone'slife.

Leadership-

ProfessionalExperience

VasupujyaCorporationisarealestatedevelopmentfirm withcivilengineersatthehelm.Itmatterstohave technicallysoundpeopleleadingtheorganization.Mr RahulAjmeraisgraduatedasacivilengineerfromIIT Bombayin2012.Hehasexperienceintheconstructionand financialvaluationindustryafterhisstintatShapoorji PallonjiEngineering&ConstructionasDeputyManager PlanningandatRBSAAdvisorsasanAssociate.

Healsohasentrepreneurialexperience,havingco-founded astart-up–1920aur21,whichwasauniquee-commerce portalcateringexclusivelytocollegecampuses, subsequentlyacquiredbymSaudain2013.Mr.Rahulalso providesRealEstateDataAnalyticsforprojectsin Maharashtraunderthefirmname–AREAForesight, assistingrealestatedevelopersdecideontheirfinalproduct sizes/pricesbeforelaunchaswellasprovidingthe governmentitselfwithdatatoaidpolicyformulation.

AbouttheTeam

VasupujyaCorporationisaclose-knitfamilyof40 employees,withmostofthestaffhavebeenwiththemfor over10yearsandaveryminimalattritionrate.They provideemployeeswithsocialandfinancialsupportsuchas SubsidizedHousing,Health/AccidentInsurance,Maternity Benefits,etc.Attheconstructionsite,theyempowerthe stafftotakecontroloftheprojectasownersthemselves, insteadofgivingthemarigidrole.Thisallowsthemto workfreelyandwholeheartedlyacrossverticals.

VasupujyaCorporationisalsoopentoimplementing positivesuggestionsfromanyone,beitacustomeroreven asecurityguard.Theteamisuniquebecausenooneis

allowedtobossoveranotheratwork,everyone'sopinionis sought,valuedandtheyencouragethoughtfuldiscussions beforetakingdecisions.

TheUniqueness

WhatsetsVasupujyaCorporationapartisthattheyare completelyapproachabletoallcustomersattheprojectsite. Theadvantageofhavingabuilder,whoispersonally

presentattheconstructionproject,issomethingthat existingcustomersraveabout.Theyunderstandthatpeople arespendingtheirlifesavingsinbuyingthisproductand thebuildershouldempathizewithhiscustomersfortheir issues.Wearealwaysavailabletothecustomerinmaking extrachangesathomeorprovidingafter-salesservice.Our impeccableandpersonalizedserviceiswhatsetsusapart andthathelpsusgetrepeatcustomers.

जयपर

Rajasthan The Heart o f

RajasthanthelargeststateinIndia.Formerly

Rajasthancomesfirstnthetermsofart cultureandtourismduetoitsrichcultural aspectspopularallovertheglobe.Jaipur,the capitalandhugemetropolisoftheIndianstateof Rajasthan.Asof2011,thecityhadapopulationof 3.1million,makingitthetenthmostcrowdedcity inthecountry.Jaipurisreferredasthe Pink City,of Indiaduetothesupremecolourschemeofits uniquestructuralbuildings.Theformerscientistof IndiaDrC.VRamancalledJaipurasGloryof India.JaipuralsoknownasParisofIndiaduetoits uniquestructureaswellasrichculture.Jaipurwas establishedin1727bytheKachhwahaRajputruler JaiSinghII,therulerofAmer,afterwhomthecity isnamed.Itwasoneoftheultimatelyorganized citiesofmodernIndia,plottedbyVidyadhar Bhattacharya.DuringtheBritishColonialperiod, themetropolisbroughtinserviceasthecapitalof JaipurState.Afterindependencein1947,Jaipur wasmadethecapitalofthenewlyestablishedstate ofRajasthan.AccordingtoUNESCOJaipurwas th addedintheWorldHeritageSiteon6 July2019. ThecityisalsohometotheUNESCOWorld HeritageSitesAmerFortandJantarMantar

LearningtheinternalfactorsofJaipur isjustlikelearningIndianculture deeply Themetropolisdepictsmany suchaspectsofancientIndiaandthe rulersofthesameperiod.Withthe sameancientmonumentsofJaipur capturestheheartofeverytouristor travelerwithitsimmensebeautyand royalgesture.Exploringthe metropolisisafactorofpridetoevery Indiancitizenasthestateyetconsists manyunrevealedfactsaboutthe ancienttimes.

Let'straveltoJaipurwithknowing amazingfactsaboutthemetropolis anditscultureHistoryandHeritage.

GeographicalImportance

Jaipur,thecapitalmetropolisofthe IndianstateofRajasthanislocatedin

theeasternborderofTharDesert,a semi-dryland.Thisstateisoneofthe biggestofthecountrywhichsharesthe internationalboundarywithPakistan onthewesternside.Itissituatedatan elevationof1417feetabovethesea level.Onthreesides,thecityis surroundedbytheAravallihillsand thisiswhy,itisprotectedfromthe scratchydesert.Inthenorth,itis enclosedbySikarandMahendragarh district;inthesouthbyTonk;inthe eastbyAlwar,DausaandSawai Madhopur;andinthewestbyNagaur andAjmerdistrict.

ThetotallengthofJaipurexpanding fromeasttowestisabout180km whereasthewidthfromnorthtosouth isabout110km.Themajorrivers passingthroughtheJaipurare BangangaandSabi.About28.65

millioncubicmetergroundwater resourcesareaccessibleinJaipur.To providethedrinkingwatertotheold city,thereisRamgarhdamonthe RiverBanGanga.Mineralslike Copper,Iron,Dolomite,Whitemarble, GlassandSiliconaretheprominent mineralsfoundinthemetropolis. SambharLake,whichistheonly naturallakewithsaltywaterisalsothe prominentsourceofbeststandardof saltinthestateaswellascountry,is veryclosetoJaipur

SomeAncientaspectsoftheCity

KingofAmber,MaharajaSawaiJai SinghIIestablishedthecityofJaipur on18 November1727.Dueto th scarcityofwaterandgrowing populationMaharajashiftedhiscapital fromAmbertoJaipur.MaharajaJai

Singhconsulteddivergentbookson architectureandarchitectswhile designingthelayoutofJaipur.Under thearchitecturalguidanceofVidyadhar Bhattacharya,Jaipurwasdesigned basedonthepostulatesofVastu ShastraandShilpaShastra.Much creditforbuildingJaipurgoesto VidyadharBhattacharyawhobuiltthe citywithmoreaffectionandlove portrayingIndiancultureinevery buildingoftheMetropolis.The erectionofthecitybeganin1726and approximatelytookfouryearsto completethemajorroads,offices,and palaces.Themetropoliswasdivided intonineblocks,twoofwhich consistedthestateroyalbuildingsand palaces,withtheremainingseven allottedtothepublic.Hugeparapet wasbuilt,perforatedbysevenfortified gates.

AswiththeMughals,Jaipur maintainedgoodrelationswiththe Britishandduringthewarof independencein1857remainedloyal totheraj.Yet,theBritishersgradually begantoerodedtheindependenceof thestateandemployedgreater dominanceoverthemanagement.In 1876,MaharajaRamSinghdid

somethingthatgrossedJaipuritsalias. DuringthereignofSawaiRamSingh, hepaintedtheentirecitypink.Aspink istraditionallyacolourassociatedwith hospitality,towelcometheprinceof WalesAlbertEdwardtothecity The traditionhasbeenpreservedandtoday allcitizensintheoldcityareurgedby lawtopreservethepinkcolour

Inthe19thcentury,thecityexpanded rapidlyandby1900ithadapopulation of160,000.Thewideavenuewas coveredanditschiefindustrieswere theworkingofmetalsandmarble, promotedbyaschoolofartfoundedin 1868.Thecityhadthreecolleges, includingaSanskritcollegeestablished in1865andagirls'schoolestablished in1867openedduringthereignofthe MaharajaRamSinghII.After independence,Jaipurincorporatedwith thestatesofJodhpur,Jaisalmerand Bikanertobecomethegreater Rajasthanunion.

RichHeritage&Culturalfactsof Jaipur

th In2019on6 JulyJaipurwaslistedas WorldHeritageSitebyUNESCO. MajorsitesofthemwereAmerFort andJantarMantar.Jaipurownsmany

culturalsiteslikeJawaharKala

Ravindra

Government CentralMuseumdenotesvariousarts andantiquities.Thereisagovernment museumatHawaMahalandanart galleryatViratnagar Therearestatues representingRajasthaniculturearound thecity Thecityisatypicalamong pre-modernIndiancitiesinthe harmonyofitsstreets,andthedivision ofthecityintosixsectorsbybroad streets.Theurbanquartersarefurther dividedbynetworksofreticular streets.ThePalacequarterencompass theHawaMahalpalacecomplex, formalgardens,andasmalllake. NahargarhFort,whichwasthe residenceoftheKingSawaiJaiSingh II,crownsthehillinthenorthwest corneroftheoldcity.Therearethree maingatesfacingeast,west,andnorth. Theeasterngateiscalled Suraj pol whichmeanssungateandisdedicated toSuryaDev(Sun),thewesterngateis called Chand pol whichmeansmoon gateandisdedicatedtoMoon,andthe northerngatefacestheancestralcapital of Amer.

Also,withmonumentsandunique structuresJaipurisspeciallyknownfor

Kendra createdbyArchitectCharlesCorrea and

Manch.

itshand-madethingssuchasclothes, toys,craftsetc.Themetropolishas manytraditionalshopssellingantiques andhandicrafts,aswellasmodern brandsrevivingtraditionaltechniques, suchasAnokhi.Thepreviousmonarch ofJaipurpatronisedanumberofarts andcrafts.Theyinvitedskilled artisans,artistsandcraftsmenfrom Indiaandabroadwhosettledinthe city.Someofthecraftsinclude bandhani,blockprinting,stonecarving andsculpture,tarkashi,zari,gota-patti, kinariandzardozi,silverjewellery, gems,kundan,meenakariand jewellery,LakhkiChudiya,miniature paintings,bluepottery,ivorycarving, shellacworkandleatherware.

InancientRajasthanthereweremany tribeswhichwerequitefamousfor theirartperformances.Someofthem areBhopa,Kalbeliya.Paintingofat thattimeisalsofamouseventoday thosegetexploredinmanyexhibitions.

TheversatilecityofRajasthanalsohas handsspreadinperformingarts includingfolksandsomeexceptional musicalinstrumentsfamousallover theworld.Numerouslive performancesarefoundhere.Every streetofJaipurdepictsperformersand streetartistsperformingtheir individualskillsoringroups.Street circus,playsandannualeventsartists performsvariousactivitieswhich explainssomanythingsaboutthe cultureoftheoldcity.Streetpuppet showsaremajorattractiononthe streetsofJaipur

Ghoomardancewithsarangi, numerousfolkanddevotionalsongs with“garhaandkhartal”arefamousin Jaipur.MusicofJaipurdepicts significanceoflanguageand instrumentsusedinit.Basic instrumentsincludeastringinstrument sarangi,abeatdenotinginstrument widelyknownasKhartalanda Harmoniumgivingthefolkanessence

ofrichheritage.Withthesame Rajasthanimusicconsistssomemajor aspectsofclassicalmusicclassified withdifferentregionsdenotingthesame regions.Theclassificationwasdoneon Gharanas.EveryGharanawouldusedto depictasignificance.Jaipur,Bikaner, Jodhpurwasthemajorgharanas.

TasteinSimplicity

Oneofthemostdelightfulaspectsofa visittothe'pinkcity'istheculinary delightsofRajasthan,themaincuisine ofJaipur ThecapitalofRajputkings hadanimpressivearrayofmouthwateringdelights,keptcloselyguarded bytheroyalchefs.Someofthemhave beenpassedonthroughgenerations, sadlytheresthavebeenlost.The authenticityofJaipur,Rajasthanliesin itssimplicity.Jaipurisacityofroyalty, alandwhichhasservedrichfoodtothe Kingsandqueensoftheroyalfamily TheimperialkitchensofRajasthanused toemploy'Khansamas'(theroyal cooks)tomakethebestgastronomy. ThePinkcitystillservesthebest delicaciestoitsresidentsandtourists. Naturallyhome-maderecipeswinheart ofthetravellers.

TypicaldishesincludeDalBaati Churma,MissiRoti,GattekiSabzi, Lahsunkichutney,KerSangri,Makke kiGhat,BajrekiGhat,BajrekiRotiand LaalMaans.Jaipurisalsoknownforits sweetswhichdepictstheancient traditionsofRajasthantowelcome guestswithservingsweetasasymbol offriendshipandhappiness.Thesweet includeGhevar,Feeni,MawaKachori,

ExploringJaipurthroughits Antiquities

Gajak,Meethithuli,Chaugunike laddu,andMoongThal.Although, sincelastdecadebeingamoderncity, thecuisineofJaipurportraysa contemporarystyleofcuisine.Many dishesarerevisedanddenotesmixed cultures.Jaipurbeingagreattourist attractionitservesmorethan1000of varietyofdishesincludingbothVeg andNon-Veg. PlannedbyVidyadharBhattacharya Jaipurownstherecordoffirstplanned cityinthehistoryofIndia.Beinga royalcitysinceformedJaipurdepicts manystructuresandmonuments denotingtherichnessofthecityandits cultureisdepictedoverthe monuments.Carvingsontheforts, maingatesandmanyothermonuments denotesthemagnificenceofthecityas wellasitsart.Jaipurownsmanyold structuresincludingfortsandPalaces. Manyofthemwereundertakenbythe britishersduringpre-independence period.

MajorsitestovisitinJaipurareAmer FortandJantarMantar.Jaipurowns manyculturalsiteslikeJawaharKala KendracreatedbyArchitectCharles CorreaandRavindraManch. GovernmentCentralMuseumdenotes variousartsandantiquities.Thereisa governmentmuseumatHawaMahal andanartgalleryatViratnagar Also, NahargarhFort,JalMahal,JalgarhFort aresitestoexploreinJaipur.

WiththefortsJaipurownsamazing gardensdenotedtothequeensof particulardynastyfromvarioustime periods.LikeSisodiaRaniPalace, VidyadharGarden,RamNiwas Garden,etc.manynightsshowsteals theheartoftravellersincludinglight andsoundshowatJainiwasUdyan, AmberPalaceandCityPalaceare pointofattractionatnightastheyare

lightenedwithbrightlightsandlooks mesmerizinginthedark.

BeinganoldcityJaipurhavemany templesofdifferentreligions.Manyof themareknownfortheirarchitectural work.BirlaTemple,GovindDevji Temple,MotiDoongriGaneshTemple, DigambarJainMandirandmost importantamongtheseGaltajian ancientpilgrimagecentreinJaipur

MuseumslikeHawaMahal,Albert HallMuseum,JaipurWaxMuseum, MuseumofGem&Jewellery,etcare famousmuseumsinJaipurtovisit whichdepictsroyaltyofthatperiod andtheantiquitiesshowsartisticfactor ofJaipur.

EconomicGrowthofJaipur

Aspertherecordsreleasedbythe DirectorateofEconomicsandStatistics ofRajasthanstate,theGDPofJaipur districtisevaluatedatINR1,22,140 crores($15.8billion)in2020–21,with aper-capitaGDPofINR1,41,305.In additiontoitsroleasthenonmetropolitancapital,educational,and administrativecentre,theeconomyof Jaipurishavingboostbytourism, gemstonecutting,themanufactureof jewelleryandluxurytextiles,and informationtechnology

Threemajortradepromotion organisationshavetheirofficesin Jaipur Theseare:FederationofIndian ChambersofCommerce&Industry (FICCI),thePHDChamberof CommerceandIndustry(PHDCCI), andtheConfederationofIndian Industry(CII)whichhasitsregional officeshere.In2008,Jaipurwasrated 31amongthe50EmergingGlobal Outsourcingcities.

ThecityisamongtopapparentIThubs ofIndiaalongwithAhmedabad, BhubaneswarandKochi.Mahindra WorldCityisanon-segregated businesszoneinJaipur.Itishometo

varioussoftwareandITcompanies includingGenpact,Appirio, Infosys,Wipro,ICICIBank, ConnexionsandDeutscheBank. TheGovernmentofRajasthanhave builtAsia'slargestincubatorin Jaipur–theBhamashahTechno Hub.

NationalInstituteofTechnology,LNM InstituteofInformationTechnology, NationalInstituteofAyurveda,Sawai ManSinghMedicalCollegeand SubodhCollegeamongothers.

Admissiontograduationcollegesin Jaipur,manyofwhichareaffiliatedto RajasthanTechnicalUniversityin Kota,isthroughRajasthanEngineering AdmissionProcess.

Sports

ContributionofJaipurinSports &Education

Jaipurisamajorhubforartsand crafts.Ithasmanytraditionalshops sellingantiques,jewellery, handicrafts,gems,bangles,pottery, carpets,textiles,leatherandmetal products.JaipurisoneofIndia's largestmanufacturersofhandknottedrugs.Jaipurfoot,arubber basedprostheticlegforpeoplewith below-kneeamputations,was designedandisproducedinJaipur Education

ThePublicandprivateschoolsin JaipuraregovernedbytheCentral BoardofSecondaryEducationor BoardofSecondaryEducation, Rajasthan,InternationalBoardof educationandfollowa"10+2" plan.Thisplancallsforeightyears ofprimaryeducationandfouryears ofsecondaryeducation.The secondaryschoolincorporatetwo yearsofuppersecondaryeducation, whichismoreparticularand diversethanthetwoyearsoflower secondaryeducationbeforeit. Languagesofinstructioninclude EnglishandHindi.

Remarkableinstitutionsinthecity are:UniversityofRajasthan, RajasthanUniversityofHealth Sciences,Dr.BhimraoAmbedkar LawUniversity,RajasthanSanskrit University,HaridevJoshi UniversityofJournalismandMass Communication,SureshGyan ViharUniversity,Malaviya

Themajorcricketstadiuminthecity, SawaiMansinghStadium,can accommodatearound30,000people andhashostednationaland internationalcricketmatches.Itisalso thenativegroundofIPLteam RajasthanRoyals.SawaiMansingh IndoorStadium,ChauganStadiumand RailwayCricketGroundaretheother sportingstadiumsinthecity

Averynewstadiumhasbeenproposed forChonpVillagewithaseating capacity75,000.Itwouldbethethirdlargestcricketstadiumintheworld aftertheSardarPatelStadiumandthe MelbourneCricketGround.

ThecityissymbolizedintheIPLby RajasthanRoyalsin2008-2016; 2018–presentandinProKabaddi LeaguebyJaipurPinkPanthers.

Anewcricketstadiumsituated27km awayfromJaipurisunder construction.InJuly2021,Chief MinisterAshokGehlotsaidthatthe stadiumwillhaveatotalseating capacityof75000andwillbe constructedintwophases,ofwhichthe seatingaccommodationof45,000 peoplewillbecompletedinthefirst phaseandexpansionforanother 30,000willbedoneinthesecond phase.

THE STARBUCKS

StarbucksCorporation,basedinSeattle,Washington,isanAmericanglobalcoffeehouseandroastery business.Asofearly2020,thefirmhasover30,000outletsin70countriesacrosstheworld.

ThisblogisacomprehensiveexaminationofStarbucks’marketingtechniques,includingtheirtargetmarket, socialmediastrategy,marketingmix,digitalmarketingpresence,campaigns,andmarketingactivitiesthroughout theongoingpandemic.

AboutStarbucks

Inthe1980s,all-outespressoofferingsintheUnitedStateswereonthedecline.Strengthespresso,ontheother hand,grewinpopularityandaccountedfor10%ofthemarketin1989,comparedtoonly3%in1983.By1986, thegrouphadsixlocationsinSeattleandhadonlyrecentlybegunsellingcoffee.By1989,Starbuckshad46 locationsacrosstheNorthwestandMidwest,andeachyearitbrewedmorethan2,000,000pounds(907,185kg)of coffee.Starbuckshad140locationswith$73.5millioninrevenueatthetimeofitsfirstpublicoffering(IPO)on thestockexchangeinJune1992,upfrom$1.3millionin1987.

Atthisstage,theorganization’sfairmarketvaluewasjudgedtobe$271million.Thesaleofa12%stakeinthe companyearnedroughly$25millionforthecompany,resultinginatwo-foldincreaseinthenumberofoutlets overthenexttwoyears.Starbucks’offercosthadrisenby70%tomorethandoubletimestheincomeper componentofthepreviousyearbySeptember1992.InJuly2013,over10%ofin-storepurchasesweremadevia theStarbucksapponcustomers’phones.

Starbucks,astheworld’slargestcoffeehousechain,isoftenregardedasthefaceofAmerica’ssecondwaveof coffeeculture.Starbuckscoffeehousesserve:

Hotandcolddrinks

EvolutionFreshjuices

Ÿ Whole-beancoffee

Caffe

lattes

MicrogroundinstantcoffeeknownasVIA

Starbucksisranked132ndontheFortune500listofthelargestcompaniesintheUnitedStatesbyrevenueasof 2018.StarbuckssaidinJuly2019thattheir“monetarysecond-quartertotalcompensationof$1.37billion,or $1.12pershare,upfrom$852.5million,or61centsforeachoffer,ayearearlier.”Inthemiddleof2019,the organization’sfairassessedworthof$110.2billionincreasedby41%.Inthethirdquarter,earningspersharewere 78pennies,significantlymorethantheforecasted72cents. Ÿ

Frappuccinobeverages

Espresso

Ÿ

Full-andloose-leafteasincludingTeavanateaproducts

Snacksincludingitemssuchaschipsandcrackers

LaBoulangepastries

Andalso,someofferingsthatareseasonalorspecifictothe localityofthestore.

StarbucksinIndia

StarbuckswasinterestedinenteringtheIndianmarketin the2010s.Byfocusingonthespecificupper-class demographicinIndia,thefirmhopedtoprofitfromthe developmentofcoffeeculture.

StarbucksCorporationandTataCoffeeannouncedplansto launchStarbucksstoresinIndiainJanuary2011.Despitea phonystartin2007,StarbuckssaidinJanuary2012thatit willforma50:50jointventurewithTataGlobalBeverages namedTataStarbucksLtd.,whichwouldownandoperate shopslabelled“Starbucks,ATataAlliance”.In2007, StarbucksattemptedtoentertheIndianmarket.Itdidnot, however,offerarationaleforthecancellation.Starbucks launcheditsfirststoreinalongtimeonOctober19,2012,a 4,500-square-footlocationatHornimanCircle,Mumbai.In 2013,Starbuckslauncheditsfirstcookingandwrapping factoryinCoorg,Karnataka,inordertoservicethe company’scustomers.

Tatain2017-18,Starbucksadded25locations,andin201819,itplanstoopen30.FromJune2020,accordingtoCEO NavinGurnaney,TataStarbuckswillutilizesolely biodegradableandrecyclablewrappingmaterialsacrossits entireshopnetwork.OnAugust7,2019,Starbucks announceditsarrivalinGujarat.Thenextday,thegroup launchedfiveoutletsinSuratandAhmedabad.Thestate's largestStarbuckslocationisinPrahladNagar,Ahmedabad, anditprovidesmoreveganoptionsthanotherIndian locations.Inthe2019-20fiscalyear,Navinstatedthatthe companywillopenmorethan30outlets,11ofwhichhave beenopened.

Followingthesuccessfullaunchoftheirbrand,thenext criticalstageinguaranteeingtheirlong-termviabilitywas topinpointtheirtargetdemographic.

TheTargetMarketofStarbucks

Starbucksisahigh-endcoffeecompanywithaclientelethat ispredominantlyfromtheupper-middleandupperclasses. Thebrandisaimedatcustomerswhodesirearelaxing environmenttoconsumecoffeeandunwind.Theseare primarilyhigher-wageprofessionals,companyowners,or

otherhigh-endclientelebetweentheagesof22and50. Peoplewholivefast-pacedlivesdesiredeliciouscoffeeand aquietplacetounwindafteralongday.Starbucksprovides allofthesebenefitsinoneconvenientlocation.Starbucks’ targetdemographiccomprisesbothmaleandfemale consumers,withthemajorityofthesecustomersfalling withinthe25-45agebracket.Thosewhoaremostlyurban, health-conscious,andclass-consciousconsumers.

ThetargetaudiencethatStarbucksusuallylooksforare:

Urban-ish,onthego

High-incomespenders

Ÿ ReachingBeyondthestorefront Ÿ

The

Health-consciousprofessionals

Technologyearlyadopters

Flexibletochange

Marketing

StrategiesofStarbucks

Starbucks’firstmarketingstrategyinIndiawastosegregate customersegmentsbasedonsocioeconomicstatus. Workingprofessionalsandtheirdemandforarelaxing environmentarethefocusofthisproject.Starbucks additionallyseparatesitsmarketbasedongeographyand demographicsbyestablishinglocationsthatcatertothe aforementionedtargetclientele.Mostbusinessesstartoutin anewmarketbyfocusingonaparticularsectionandthen expandintoothercategoriesiftheysucceed.Starbucks followedsuit,expandingitsproductlineandsocialmedia marketingpresencetotargetteensandyoungadultsaswell.

ThismarketingmixhashelpedStarbuckstodevelopa uniquemarketpositionforitsproductswhichhas therebydifferentiatedthebrand’soverallexperienceand haspositioneditselfasahighlyreputedbrand.This marketingmixstrategytotargetthemodernandtechsavvygenerationhasthushelpedinthegrowthofthe useofdigitaltechnologyaswellassocialmediafor promotionsandcustomerengagement.

TheRapidDigitalExpansion

AmongsttheseveralkeyprioritiesofStarbucks,expanding thebrand’sdigitalreachtointeractwithitscustomersisof utmostimportance.Inordertokeepupwiththecustomers, itisimplementingnewwaystoattractdigitallyregistered customersbeyondStarbucks’rewardsprogram.For instance,thecoffeechainisofferingmobileorderservices andleveragingWi-Fisign-insatitsbrick-and-mortarstores.

StarbucksSocialMediaStrategy:Severalpeopleareaware andfamiliarwiththesocialmediapagesofStarbucks.The company’ssocialmediapagesstandoutamongsttherest becauseoftheirdistinctivebranding,interactiveposts,and visuallypleasingcontent.Italsohasadiverserangeof contentincludesrecipes,photography,articles,and features;however,thisstreamcanbebrokendownintoa sequenceofcampaignspitchedatcreatingabettersenseof brandawarenessandcommunity.

StarbucksProduct-basedMarketingCampaigns:Starbucks promotesone-of-a-kindandfan-favoritedrinks.Thebrand iswellawareofhowpopulartheirflagshipgoodsare,but moresignificantly,theyarealsoawarethattheirtarget audienceishungryforthistypeofmaterial.They'vealso builtsocialpagesfortheirmostpopulardrinks,like

PumpkinSpicedLatteandFrappuccino,wheretheyshare pertinentandrelatablememeswiththeirdevotedfans. User-generatedcontent(UGC)playsarolehereaswell. ConsumerphotographsofmoreInstagrammableitems,like theUnicornFrappuccino,arefrequentlychosentoberesharedviaofficialchannelsandutilizedininfluencer marketing.

StarbucksCorporateSocialResponsibility-BasedCampaign

Starbuckspositionsitselfasopen-mindedandinclusiveby usingsocialchangeasamarketingstrategy.The #ExtraShotOfPridecampaign,whichpromotestheLGBT+ community,isoneexample.

Community-BasedCampaigns:Starbucks’digitalapproach alsoplacesapremiumonspotlightingindividualsand communities.Considerthe#RedCupArtcampaign,which notonlyboostsinteractionbutalsocreatesalibraryofuser generatedmaterial.Theylocalizetheinformationbyusing narrativetodemonstrateexamplesofbraveryandcharityin Americanneighborhoods.Starbucksmakesaconscious attempttohumanizethefirmbypublishingtalesontheir Instagramaccountthatemphasizetheemployeesthatplay animportantrole,particularlywhenitcomestocustomer service.Thissenseofbelongingalsomakesonlinecoffee contentsociable,justliketheydidwhentheyeffectively foundedcontemporarycoffeehouseculture.

FestiveMarketing:Starbuckshasalsolaunchedanew seasonalwhole-beancoffee,the#StarbucksDiwaliBlend, forcustomersintheUnitedStatesandcertaininternational markets.Hand-pickedandobtainedfromTataEstatesin KarnatakaandTamilNadu,thecurrentexquisitemixisa must-try.StarbucksDiwaliBlendpayshomagetothe region’srichcoffeelegacyandskill.Itcreatedthe #SketchTheBlendpromotion,inwhichconsumerscould win5freedrinksbysharingtheircreativityontheDiwali Blendcupandsleeve.

Let’sdivedeeperandanalyzetheiroveralldigitalpresence.

DigitalMarketingPresenceof

Starbucks

Starbucksrecognizesthatitscustomersaredigitallysavvy, makingasoliddigitalmarketingplanessential.Starbucks clearlyfavorsmarketingonplatformsthatallowfortwowaycontactoverchannelsthatonlyallowforone-way communication,suchasprintandtelevision.

Instagram–248K+followers Facebook–1.1M+likes

Starbucksupdatesitssocialmediaaccountsonaregular basisandcreateschallengesandgamestoengagecustomers andgrowitsfanbase.

Thecontentandengagementareconsistentacrossall platforms,andthecompanybelievesinprovidingan experienceratherthanmerelyarouteformarketing.

TheMarketingStrategyDuringCovid-19

We’veallseenhowquicklytheCovid-19outbreakspread overtheworld.Overnight,everybusinessintheworldwas impacted.Andtheyhadtofigureouthowtostayafloatin theseunchartedwaters.Theepidemichadasignificant influenceontheIndianmarket,butStarbuckswas continuallyimprovingtolessentheeconomicimpact.These weretheactionsperformedbythecoffeebehemothduring theepidemic,demonstratingwhyitisthemostvaluable:

TheExpansionofStarbucks

CEONavinGurnaneyindicatedthattheywillopendrivethrustoencouragepeopletointeractwiththem,aswellas homedeliveriestokeepintouchwithclientsduringthe epidemic.Thefirstdrive-thruwasatAmbalaChandigarh ExpresswayinZirakpur.Thecompanyhaslauncheditsapp aswell—StarbucksIndiaAppsothatcustomerscaneasily navigateandpurchasetheirofferings.

StarbucksSocialMediaCampaigns

#ReconnectWithStarbuckscampaign:

Starbucks’socialmediacampaignwaslaunchedintwo stages.Customerswereurgedtosubmittheirmeansof reconnectingdespitetheepidemicandtheirfavorite StarbucksmemoryontheirpersonalInstagramaccounts withthehashtag#ReconnectWithStarbucksinthefirst phase.Theyencouragedtheirconsumerstoremarkontheir favoritebeverageonthepostinthesecondphase,“Half CupFull.”Theythensenttheseconsumersaudiomemos withtheirfavoritebeverageandbaristasyellingtheirnames toremindthemofthefamedin-storeexperience.Thiswas anexcellentadvertisementsinceitnotonlyreminded consumersoftheirfondrecollectionsofStarbucks,butit alsomadethemfeelgoodaboutthemselves.

#StarbucksAtHomeand#StarbucksDance:

Starbuckshaslauncheda1literoffreshlybreweddrinks thatcanbeorderedthroughSwiggyandZomatofortakeout ordelivery.Sevenflavorswereintroduced,eachcosting

Rs.550perbottle.Starbucksannouncedthe #StarbucksDancechallengetoadvertisethedrink,asking consumerstofilmadancevideowiththedrinkandpostit totheirpersonalaccounts.Theyguaranteedthewinnera yearoffreeStarbucks.

StrategicAlliancestoEnhancetheExperienceandReach

SignatureMerchandiseLaunchwithFlipkart:

Theepidemicchangedpeople’sshoppinghabitsand pushedthemtobuylocallyproducedgoodsratherthan importedorforeign-madegoods.Starbuckstookadvantage ofthistransitionbyteamingupwithFlipkarttosell StarbucksSignatureMerchandiseontheonline marketplace.Custommugs,tumblers,coldcups,andother itemswereavailable.Customerswillbeabletoorder coffee-makingequipmentfromtheconvenienceoftheir ownhomesinthenearfuture.Starbucksonlyhada presencein12cities;thus,thiswasacalculatedeffortto reachouttocustomersintheirhomesacrossIndiaduring theepidemic,takingadvantageofthecountry’sgrowing relianceonE-Commerce.

Stand-upComedyFestival:

Starbuckshaslaunchedthe#StarbucksComedyFestival, whichwillgiveselectfortunatecustomersafreeticketto thecomicfestival.Onthecustomer’sinvoice,thefortunate codeswouldbepresent.Customerswouldbeexcitedto shopmnowthattheyhaveaprominentline-upof presentersincludingSapanVerma,AzeemBanatwalla,and RahulSubramanian.

Conclusion

Insummary,Starbucksisthemarketleaderbecauseofits dominantworldwidepresenceandleadership.Becauseof itsintimateambiance,invitingenvironment,andunrivaled service,acustomer'sexperienceataStarbucksstoreis undoubtedlyunlikeanyothercoffeeshop.Their welcoming“perfectcoffeeshopatmosphere”shouldbea long-termcompetitiveadvantage.Starbucks’retailoutlets andon-sitecollaborationshaveearnedhigherresponse rates,puttingtheminfrontofthepackinthemature business.Asaresultofitsall-encompassingmarketing approach,Starbucksenjoysastrongmarketposition.

HOW TO SUCCEED IN A REAL ESTA ROLE

IN ATE

Therealestateindustrycanbe

adog-eat-dogworld,soyou needtoconstantlykeepon

topofthingsifyoutrulywantto succeed.Therearemassesof competitorsoutthereforyoutokeep aneyeon,newtechnologytoget gripswith,andupcomingtrendsin themarkettobeawareof.It’sa dynamicindustry,tosaytheleast. Buthowdoyoumakeasuccessof yourselfinrealestate?That’swhat we’regoingtodecipherinthis article.

1.JoinaReputableBusiness

Ifyougetinvolvedwithabusiness thathasagoodreputationandis recommendedbyotherrealestate agents,thenyou’remuchmorelikely todowell.Thebetterthecompany, thebettertheopportunitiesyou’re presentedwith.Thisalsomeans you’remorelikelytobetreatedwell asanemployee,soitgivesyoupeace ofmindinthatrespectandallows youtodothebestyoucaninyour role.Considerapplyingforrolesat realestatebrokerageslikeCompass, astheyarepopularwithapplicants andreceivepositivereviewsonline.

2.KnowYourIndustry

Therealestateindustryisever changing,soyouneedtomakesure thatyoukeepupwithit.Thismeans youshouldwatchcurrentrealestate shows,readtherightmagazines,and speaktothepeopleintheknow. Littlestepsyoutaketofurtheryour knowledgecanreallyenhanceyour performanceandexcelyouinyour career

3.ConstantlyBrushUpYourSkills

Aswellasyourknowledge,you’re alsogoingtowanttoconsistently upskillwherepossible.Thiswill

allowyoutochallengeyourselfand keeponimprovingthroughoutyour life.Thereisalotyoucanlearn withinyourrealestaterolethatyou canalsoputtogooduseoutsideof work.Ifyounoticethereareareas you’dliketoimproveon,whetherit beyourconfidenceorpeopleskills, thentherearewaysyoucanputthe timeinandimproveonthese.

Itcouldevenbeworthtalkingto yourmanagerorbossaboutdifferent routesyoucantaketohelpyouto focusoncertainskills.They’llbe impressedyou’reshowinginitiative, tryingtobetteryourself–theymay alsobeabletoofferyousomeform oftraining.

4.BeGenuine

Oneofthebestwaystosucceedin realestateistobegenuine.It’snot allaboutsellingtoanyonewhowill buy.It’saboutconnectingbuyersto homestheywilllove.Oftenreal estateagentscanhavea“salesy” reputation,meaningthatpeople sometimesdon’ttrustthem.Tryto breakthisstereotypeandanswer questionshonestly.Yourcustomers willappreciatethisandyourbusiness ismorelikelytogetword-of-mouth recommendationsduetoit.Italso meansthattherightpersonforthe houseshouldbetheonewhoendsup buyingit,evenifitdoestakesome extratimetofindthem.

Ifyouputthehardworkin,acareer inrealestateisonethatcanlasta lifetime.Successstartswithyou!