Most Trusted Digital Marketing Services Provider Platform - 2022

Sheetal Pansare President & Global CEO

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From Editor’s Desk

Changeistheonlyconstant.Acrossallbusinesses,thechangingdynamicsofeveryaspectofit,andquickadaptiontothosehaveahuge impactonthegrowthofyourbusiness.Infact,itissocrucialthattheabilitytomanagedifferencesisbeingheldasoneofthemost sought-aftermanagementskills.Somethingthatisespeciallytrueformarketing.

Justafewyearsago,marketingwasjustoneofthewaystomarketyourproductorservice.Today,ithasevolvedintoaplethoraofstrategies, pertainingmainlytoitsdigitalmode.Andwhynot?Theadvancedtoolsofdigitalmarketinghelpcompaniescapturealargerpoolofcustomers, thusenhancingyourbrandvaluetoo.

FeaturingforTheEnterpriseWorld'sthisissueofMostTrustedDigitalMarketingServicesProviderPlatform–2022arethestoriesofsuch companiesthatwiththeirstrategiesarehelpingcustomersgainanupperhandinthemarket.

Forthecoverstoryreadabout-

FuturismisatrustedDigitalTransformation(DX)advisorandconsultingpartnerfoundedin2003,helpingbusinessestounlockthetruevalueof digitalforthelast18+years.Oneofthefastest-growingglobaldigitaltransformationcompanieswithofficesacrosscontinentsincludingNorth America,Europe&UK,theGulf,Asia,andAustralia.

FuturismTechnologiesdelivers360-degreeDigitalTransformationforenterprisesofvarioussizes.Theyhavebeenhelpingenterprisesleverage advancedtechnologieswithtestedDXsolutions.Theyhelpbusinessesleveragethetruepotentialofdigitalbyhelpingtheirclientsleveragethe mostoutofAIandBigData,MachineLearning,Cybersecurity,IoT,Blockchain,Mobility,ProductEngineering,Cloud,andmore.

“Whereothersseechallenges,weseeopportunities!”

EverynewchallengebringsanewopportunityandFuturismanditsteam'sinnateexpertiseliesinhelpingbusinessesrealizethatdigital transformationisnotachallenge,butratheranopportunitytokeepupwiththeevolvingmarketplace.

Futurismanditsteambelieveinmakingdigitaltransformationaplug-and-playconceptforalltheirclients.Theytreateveryclientwithutmost careanditerativelyoffercustomizedDXsolutionsthatpavewayforaself-fundingdigitaltransformationjourneywithimprovedROIand efficiency!

IncrementorsWebSolutionsisanAward-WinningDigitalMarketingAgencyfoundedin2012withitsbaseofoperationsinSacramento, California.Theyhavebeenhonoredwith'BestSEOAgencybyDesignrush'in2021,Top#10'MostReviewedSEOcompaniesbyTheManifest', 'MostInnovativeCompany,2022byIndustryEra'.Theywerealsooneofthefastest-growingcompanies,2021byBusinessConnect.Theyare alsoaTopRatedAgencyonUpwork,servingmorethan10,000 clients.

IncrementorsWebSolutionsanditsteamunderstandthateverybusinessisdifferentandthemarketingneedsofeverybusinessareunique& different.Theyspecializeinprovidingcustomizedmarketingsolutions,specifictotheneedofthebusinesstocatertothegrowingchallengesthat areuniquetotheirbusiness.

Theorganization'svisionistosimplifythemarketingforallthebusinessessothattheycanfocusonlytowardsservingthecommunitywithout worryingaboutwheretheirnextleadwillcomefrom.Theybelieveentrepreneursacrosstheglobeshouldonlyfocusonsolvingproblemsfor theircustomerswithoutworryingaboutmarketing.

Theyhelpclientsgeneratemoretraffic,leads,andsalesviaserviceslikeSEO(SearchEngineOptimization),PPC,EmailAutomation,SMO (SocialMediaOptimization),WebDevelopment,etc.Theyenabletheirclientstogrowtheirbusiness,outranktheircompetitors,anddominate theirnichemarket.TheyhavehelpedmanypopularbrandslikeCanva,Pexels,Benzinga,andmoretofulfilltheirdreams!

Leaders in Spotlight

FuturismisatrustedDigitalTransformation (DX)advisorandconsultingpartner foundedin2003,helpingbusinessesto unlockthetruevalueofdigitalforthelast 18+years.Oneofthefastest-growingglobal digitaltransformationcompanieswith officesacrosscontinentsincludingNorth America,Europe&UK,theGulf,Asia,and Australia.

FuturismTechnologiesdelivers360-degree DigitalTransformationforenterprisesof varioussizes.Theyhavebeenhelping enterprisesleverageadvancedtechnologies withtestedDXsolutions.Theyhelp businessesleveragethetruepotentialof digitalbyhelpingtheirclientsleveragethe mostoutofAIandBigData,Machine Learning,Cybersecurity,IoT,Blockchain, Mobility,ProductEngineering,Cloud,and more.

“Whereothersseechallenges,wesee opportunities!”

Everynewchallengebringsanew opportunityandFuturismanditsteam's innateexpertiseliesinhelpingbusinesses realizethatdigitaltransformationisnota challenge,butratheranopportunitytokeep upwiththeevolvingmarketplace.

ForthecoverstoryreadaboutFuturismanditsteambelieveinmaking digitaltransformationaplug-and-play conceptforalltheirclients.Theytreatevery clientwithutmostcareanditerativelyoffer customizedDXsolutionsthatpavewayfor aself-fundingdigitaltransformationjourney withimprovedROIandefficiency!

IncrementorsWebSolutionsisanAwardWinningDigitalMarketingAgencyfounded

in2012withitsbaseofoperationsin Sacramento,California.Theyhavebeen honoredwith'BestSEOAgencyby Designrush'in2021,Top#10'Most ReviewedSEOcompaniesbyTheManifest', 'MostInnovativeCompany,2022by IndustryEra'.Theywerealsooneofthe fastest-growingcompanies,2021by BusinessConnect.TheyarealsoaTop RatedAgencyonUpwork,servingmore than10,000 clients.

IncrementorsWebSolutionsanditsteam understandthateverybusinessisdifferent andthemarketingneedsofeverybusiness areunique&different.Theyspecializein providingcustomizedmarketingsolutions, specifictotheneedofthebusinesstocater tothegrowingchallengesthatareuniqueto theirbusiness.

Theorganization'svisionistosimplifythe marketingforallthebusinessessothatthey canfocusonlytowardsservingthe communitywithoutworryingaboutwhere theirnextleadwillcomefrom.Theybelieve entrepreneursacrosstheglobeshouldonly focusonsolvingproblemsfortheir customerswithoutworryingabout marketing.

Theyhelpclientsgeneratemoretraffic, leads,andsalesviaserviceslikeSEO (SearchEngineOptimization),PPC,Email Automation,SMO(SocialMedia Optimization),WebDevelopment,etc.They enabletheirclientstogrowtheirbusiness, outranktheircompetitors,anddominate theirnichemarket.Theyhavehelpedmany popularbrandslikeCanva,Pexels, Benzinga,andmoretofulfilltheirdreams!

O N T

F U T U R I S M

Digitalmarketingsolutionsare

likegolddust,especiallysince thepandemic.Duringthe pandemic,companiessawwhatit meanstohaveasolidonlinepresence, andwhatitmeanstotheirbusinessand itsgrowth.

Thus,cameasuddenshiftofdigital transformation,whereevery organizationispushingtowardgoing digital.Theprocesshowevereasyit mightseeminvolvescomplexand trivialdetailsthatarebesthandledby industryprofessionals.Butwhomdo

youputyourtrustin,shareyour valuabledata,andputyourfaithin whenitcomestothebest-of-breed digitaltransformationservices?

TransformingDigitalWorldFuturismTechnologies

FuturismisatrustedDigital Transformation(DX)advisorand consultingpartnerfoundedin2003, helpingbusinessestounlockthetrue valueofdigitalforthelast18+years. Oneofthefastest-growingglobal digitaltransformationcompanieswith officesacrosscontinentsincluding NorthAmerica,Europe&UK,the Gulf,Asia,andAustralia.

FuturismTechnologiesdelivers360degreeDigitalTransformationfor enterprisesofvarioussizes.Theyhave beenhelpingenterprisesleverage advancedtechnologieswithtestedDX solutions.Theyhelpbusinesses leveragethetruepotentialofdigitalby helpingtheirclientsleveragethemost outofAIandBigData,Machine Learning,Cybersecurity,IoT,

Blockchain,Mobility,Product Engineering,Cloud,andmore.

Initialchallengesfacedbythe Futurismteam?

EverydayisachallengeatFuturism. Challengesareapartofthegrowing ecosystematFuturism.However, initialchallengesincludedfindingand structuringtherightsetof brains/peopletohelpbusinesses achievetheirdigitaldreams.

Navigatingthroughtherapidly changingbusinessenvironmentcalls fornovelthinkingandagility,and they'vebeenconsistentlyachievingthis fortheirclientsforthelasttwo decades.

“Whereothersseechallenges,wesee opportunities!”Everynewchallenge bringsanewopportunityandFuturism anditsteam'sinnateexpertiseliesin helpingbusinessesrealizethatdigital transformationisnotachallenge,but ratheranopportunitytokeepupwith theevolvingmarketplace.

Biswajit M

VP Digital Marketing

Bibhuti Ranjan (Chris)

VP Digital Transformation

Sheetal Pansare

President & Global CEO

Futurismanditsteambelievein makingdigitaltransformationaplugand-playconceptforalltheirclients. Theytreateveryclientwithutmost careanditerativelyoffercustomized DXsolutionsthatpavewayforaselffundingdigitaltransformationjourney withimprovedROIandefficiency!

Factorsthattriggeredthegrowthof FuturismTechnologies

Weliveinanunprecedentedera. Futurismanditsteamputtheirheart intoeverythingtheydokeeping customersatthecoreofeverythingthat theydeveloporinnovateatFuturism. Theteambringsinahighlevelof EmotionalIntelligencea.ka.Emotional Quotienttodrivetheirdigitalproject deliverytoensuremaximumdigital transformationengagementand adoptionacrossthevaluechain.

Theirethosmanifeststhrough transparency,trust,avalue-based relationshipapproach,andcustomercentricityfueledbytheirphilosophyof 'CustomersFirst',whichensures unrelentingpursuitoftheircustomers' bestinterests.

Herearesomeofthereasonsthat establishtheirimmensereputationand dominantpositioninthemarketasone ofthemosttrusteddigitalmarketing servicesproviders:

18+yearsofdigitalexpertise

Globalpresence Ÿ

550+best-of-breedDXninjas

including(digitalmarketers, datascientists,DXconsultants, security&riskadvisors, technologists/SMEs,PMOs, compliancespecialists,product engineers,andmore)

4+certifications

Santosh Y Project Manager

Rajendra S Project Manager

5000+businessestransformed Ÿ globally

WhatestablishesFuturism'slongstandingsuccess?

FuturismTechnologiesisnotjust anotherITservicescompany Theteam takesgreatprideintheirabilityto partnerwiththeirclientstoprovidea meaningandguidancetotheirdigital journey.

Whetheryourjourneyisadigital revolutionorevolution,their affordableandcustomizeddigital servicesandsolutionsmakeyoustand out.Futurismfocusesonquickwins thatgeneratebusinessvaluepaving wayforaself-fundingdigital transformationexperiencethatdelivers fasterROIandlong-termsuccess. Theirnext-genDXofferingsareaimed tohelpbusinessesputtheircustomers attheheartofeverythingtheydo.

Efficiency,personalization,and securitysitatthecoreofeverythingat Futurism.Theteamwalkshand-inhandwithcustomersthroughouttheir digitaltransformationjourney Team Futurism(technologyandDXexperts) regularlyupdatesclientswithevolving technologiesandtrends,advisesthem aboutthebestindustrypracticesand recommendaswellasimplementthe mostrelevanttechnologyspecificto theirneeds.Simplyput,customer handholdingistheirkeystrength!

ServiceArsenalofFuturism Technologies!

FuturismTechnologiesoffersafleetof industry-leadingandcutting-edge servicesandbusinessintelligence solutionsthatarecomprehensive, flexible,andprovidemaximumROI. Theirservicesaretheresultoftheir teams'diverseexperienceand18+

yearsofimplementationexpertise, makingsureyougetthebest.

TheteamofFuturismTechnologiesis hell-bentonamissiontocreatea coming-of-agemachinecalled Futurismthatwillfeedthefuture.

TheyprovideDXservicesacrossthe entirevaluechainincludingdigital experience,productengineering, digitalinfrastructure,business processes,digitalcustomer engagement,andcybersecurity They havesuccessfullyhelpedhundredsof organizationsspanningacrossretail, manufacturing,healthcare,BFSI,and variousotherverticalslivethedigital dream.

Theyhavebeenhelpingenterprises withadvancedbusinessintelligence solutionssuchasAI-MLdrivendigital marketing,IoT,BigData,Data Science,andBlockchain.Their cognitivesolutionsaredesignedto giveyourenterprisethe‘brAIn’it needs.Thesecognitiveofferingsare aimedathelpingorganizations understandandunlockbusiness intelligencehelpingthemstayaheadof thecurve.

ServicesofferedbyFuturism Technologies:

DigitalMarketing&Branding Ÿ (DigitalExperience)

BigData/DataScience/ Ÿ DataAnalytics

ProductEngineering&App Ÿ Development

ManagedCybersecurity(Zero Ÿ TrustSecurityModel)

Prachi M Client Relationship Manager

Loken T

Kakali

Jatin N (Jake)

Mobility Ÿ

Cloud Ÿ

EnterpriseProductPlatforms Ÿ

FuturismTechnologies’flagship solutions:

Diginyze(DigitaleCommerce Ÿ PlatformwithBuilt-InMarketing Capabilities)

FuturismIoTPlatform(Platform- Ÿ as-a-Service)

BOT-AMI(AI-poweredVirtual Ÿ Assistant/Chatbot)

FuturismEagleEye(Advanced Ÿ ThreatDetection–SIEMpowered byIBMQRadar,IBMWatsonAI& IBMX-Force)

FuturismEndPointSecure Ÿ (managedendpointsecurityservice poweredbyIBMMaaS360)

FuturismSecure-Access Ÿ (managedIAMservicepoweredby IBMVerifyAccess)

FuturismData-Protect(managed Ÿ dataprotectionservicepoweredby IBMGuardium)

FuturismSOCIoMTService Ÿ (ManagedIoMTSecurityService)

PillarestablishingFuturism Technologies

FuturismTechnologiesnotonlyhouses oneofthebestDXteams,butalso boastsofcompetentmanagement, whichallowstheteamtoexplore differentpossibilities,foster innovation,andcreateagreatwork culture.AllthisenablesFuturismand itsteamtocreateanddeliver exemplarydigitalservicesand solutionsthataretop-notchandtailormadetosuitspecificbusiness/industry needs.

Thiswouldn'tbepossiblewithouta strong,supportive,andnurturing leadershipthatallowsthemtoexpand andgrowindifferentdirections,

collaborateandmakeFuturismoneof thebestdigitalmarketingsolution providers.

SheetalPansareisthePresident& CEOofFuturismTechnologies.

SheetalfoundedFuturism Technologieswiththevisiontodeliver cost-effective,qualityandend-to-end DigitalTransformationSolutionsand Servicesforbusinessesofallsizes acrosstheworld.

TeamofFuturismTechnologies

Asweknowtechnologykeeps changing,andtheteamofFuturismis focusedonkeepingupwithevolving technologies.Theystrivetoworkwith innovativetechforthebettermentof businessesandlives.

PeopleareFuturism’sbiggestasset. “Tobuildgreatthings,youneed greatpeopleandgreatmindsand greatplanning.And,weareallabout people,process,andtechnology”, Sheetaladds.

-TeamofFuturismTechnologies

“Anentrepreneur’sresponsibilityis tobuildabetterandconnected worldforthenextgeneration. Creatingalegacyanddelivering digitaldelight.Anentrepreneurin today’sdigital-firsteconomyworld shouldbecontributingtothenextgenrevolutionandhelpbuilda secureandconnectedecosystemfor all.Giftingasmarterandconnected platformforgenerationstocome”, Sheetaladds.

INCREASEINORGANICTRAFFIC

Aleadingandtrustedmanufacturerof video,voice,anddatacommunication productsforcommercial,government, andmilitaryapplicationsintheUSA andworldwide.Thecompany manufacturesfiberopticnetwork switches,fiberopticmediaconverters, CCTVfiberopticvideokits,high definitiontransmittersandmore.

TheChallenge

BeforepartneringwithFuturism,the manufacturerwasenduringfrom:

Apenalizedwebsite Ÿ Lackofstrongonlinepresence

Difficultieswithonlinesales/lead

“We believe in creating a relationship that goes beyond SLAs!”

generation

Problemsdrivingwebsitetraffic

Seekingtoboosttheironlinepresence, reinstatetheirpenalizedwebsiteand rampuptheirleadgenerationefforts, thecompanyturnedtoFuturism’s DigitalMarketingservices.

TheFuturismEdge

TheSolution

Wecreatedacomprehensiveonline marketingandbrandingplanforthe client.Tostartwith,weanalyzedtheir productline,markettrends,product demandsandcompetitorstocreatea data-drivencontentandwebmarketing strategyandbuyerpersonas.

On-pageSEOstrategy.Performed Ÿ acomprehensivesitediagnosticto determinerecommendedactions forbrandpositioningandcontent creation.Targetingtheright audiencewiththerightcontent enabledthemanufacturing companytogetthedesiredROI.

Wedevelopedacontentcalendar Ÿ usingtestedSEOandcontent marketingframeworktoidentify top-performingkeywords/topics.

Weauditedwebbacklinksand Ÿ generatedhighqualityandrelevant backlinks.Deployedlink-building strategy.

Redesignedtheirwebsitetodrive Ÿ userexperienceandleadquality

Developeduser-friendly,data- Ÿ drivenandhighlyrelevantcontent piecesintheformofblogs,guest blogs,whitepapers,andmore.

Identifiedproductsthatperformed Ÿ thebestandreorientedthe

company’sadbudgettofocuson analytics-drivenPPCcampaigns includingdisplayads,textads, shoppingads,etc.todrive conversions.

Besidesreinstatingtheironline Ÿ presence,wealsohelpedthe manufacturerimproveitsblog traffictodriveconversions.

Wedecidedtochannelourfocuson quickwinsthathelpedustogenerate businessvaluefortheclientwhile fortifyingtheironlinepresenceand generatingarecurringrevenuestream andamplifygrowththroughour performance-focusedandbest-of-breed digitalmarketingandbranding solutions.

“We’re realizing the ROI that Futurism said they could deliver. Futurism has been the most transparent digital marketing company. They have a competent team of digital marketing ninjas including designers, developers, consultants and marketers that worked quickly and diligently on our marketing and branding needs. From website redesign to lead generation, we have had a wonderful experience working with Futurism.”

G Project Manager

“Futurism helped us rethink our digital marketing strategy and understand our customers, their needs, and the best ways to serve them.”

Amit

Kyoto 京都

CitywithDominantHistory&Culture

Worldconsistsofmanyplacesandcitieswhich

arenotknowntoeveryonetilldate.Wehave manysuchalluringcitiesonearthtowatch onceinalifetime.Motherearthholdsmanysuchcitiesor placeswhohavenaturalbeautywithmanyscenicspots. Regardingthehabitationthosecitiesdohavehabitationyet thenaturalbeautyandauthenticityofthecitystay'sasitis. Whatmattersthemostforeverycityisnurturingand protectingitsrenewableandnon-renewablesourcesaswell asitshistoricalimportance.

Suchaplacewheretouristsaremesmerizedbyseeingits naturalbeautyisKyotoinJapan.Kyotocityisknownas oldestcityinJapan.LocatedinKansairegionontheisland ofHonshuisknownforitshistoryanditsambience.

ExploringthebeautyofKyoto,itincludesmanyvarious varietiesofthingsandplaces.Kyotoisconsideredas culturalcapitalofJapanandismajortourists'destination. themodernmunicipalityofKyotowasestablishedin1889. ThecitywasdestroyedinWorldWarII.Witheconomical andarchitecturalimportanceKyotoalsohasagreat geographicalimportancesincealongperiodoftime.

Let'straveltoKyotowithknowingamazingfactsaboutthe metropolisanditsculture.

GeographicalImportance

Kyotoislocatedataplacewhereitsbeautygetsmultiply withthescenicareasconsistingeachaspectofnature's beauty.

Kyotoissituatedinarift,partoftheYamashiro(orKyoto) Basin,intheeasternpartoftheprecipitousregionknownas theTambahighlands.TheYamashiroValleyisadjoiningon threesidesbymountainscalledasHigashiyama,Kitayama andNishiyama,withamaximumaltitudeofapproximately 1,000meters(3,281ft)abovesealevel.Thisinterior positioningresultsinflamingsummersandfreezing winters.Therearethreeriversinthebasin,theUjiRiverto thesouth,theKatsuraRivertothewest,andtheKamo Rivertotheeast.KyotoCitytakesup17.9%ofthelandin KyotoBilletandhasatotalareaof827.9squarekilometers (319.7sq.mi).

Kyotostandsatopalargenaturalwatertablethatprovides thecitywithamplefreshwaterwells.Duetolarge-scale urbanization,theamountofraindrainingintothetableis shrinkingandwellsacrosstheareaaredesiccatingatan increasingrate.

Kyotohasahumidsubtropicalclimatesteamy,promotinga markedperiodicvariationintemperatureandprecipitation. Summersareflaminghotandstickyhumid,butwintersare relativelycoldwithoccasionalsnowfall.Kyoto'smonsoon seasonbeginsaroundthemiddleofJuneandlastsuntilthe endofJuly,yieldingtoahotandsunnylatterhalfofthe summer.Kyoto,likemostofthePacificcoastandcentral areasofJapan,isvulnerabletotyphoonsduringthesummer andautumn.

Asof2020,themetropolishadapopulationcountaround 1.46million.Thecityistheculturalbroadcasterofa

significantlylargermetropolitanareaknownasGreater Kyoto,ametropolitanstatisticalarea(MSA)hometoa census-estimated3.8millionpeople.

HistoryofKyoto:

Well-knowntoeveryoneKyotoisoneoftheoldest civilizationsinJapan.Consideringtheconsequencesof WorldWarIIonJapan.YetJapanandeverysinglecityof Japanstoodupwithastrongbaseevenafterunhuman incidences. HistoryofKyotoismainlydividedinthreedifferentparts namelyAncientHistory,MiddleHistory,andModern History.Beforemodernperiodoneaspectofhistoryalsois considerableinthestudy.EarlymodernphaseofKyotois alsoholdingimportanceinKyoto'sHistory Thecapitalof Japanformorethan1,000yearsalmostfrom794to1889, KyototheveryfirstcapitalofJapanhasbeencalleda

varietyofnamesthroughthecenturies—Heian-kyowhich literallymeansCapitalofPeace,MiyakomeaningThe Capital,andSaikyoknownasWesternCapital,itsname aftertheMeijiRestorationin1868whentheimperial householdmovedtoTokyo.ReplacingtheKyotoasCapital toTokyoascapitalofJapan.

Abundantarchaeologicalauthenticationssuggestshuman settlementandcivilisationsintheareaofKyotobeganas earlyasthePalaeolithicperiod,althoughnotmuch publishedmaterialorscripturesretainedabouthuman activityintheregionbeforethe6thcentury,aroundwhich timetheShimogamoShrineisbelievedtohavebeen established.Duringthe8thcentury,wheninfluential Buddhistpriestsbecameinvolvedinthehappeningsofthe monarchicalgovernment,EmperorKanmuchoseto resituatethecapitalinordertodistanceitfromthe administrativeestablishmentinNara.Hislastchoiceforthe sitewasthevillageofUda,intheKadonodistrictof YamashiroTerritory

Thenewcity,HeianKyo,ascaleddummyofthethen ChineseTangdynastycapitalChang'an,becametheseatof Japan'smonarchicalcourtin794,beginningtheHeian periodofJapanesehistory Althoughmilitaryrulers establishedtheirgovernmentseitherinKyotoorinother citiessuchasKamakuraandEdo,KyotoremainedJapan's capitaluntilthetransferoftheimperialcourttoTokyoin 1869atthetimeoftheImperialRestoration.Inthemiddle ages,KyotocitywasextensivelydestructedbytheOnin Warin1467–1477duringtheperiodofShengoku.During thewar,fightsbetweensamuraicontingentsspilledintothe streets,andcametoinvolvecourtdecencyandreligious contingentsaswell.Nobles'mansionsweretransformed intocastles,deepchannelsdugthroughoutthecityfor defenseandasfirebreaks,andnumerousbuildingsburned. Thecitysawsuchdestructionforfirsttimeinitsexistence andwascollapsedmorally

Inthelate16thcentury,Thecity'sdestinyrevivedunderthe sovereigntyofthenationalunifiersOdaNobunagaand ToyotomiHideyoshi.Buddhists,especiallytheTendai monksonHiei-zan,weresucharepugnanttoNobunaga thathesetfiretotheentirecharterhousecomplex;butunder Hideyoshi,apassionatesponsorofthearts,Kyoto flourished.Oneofhisteapartieswasattendedbythousands ofpeopleandwentonfordays.TeramachiStreetincentral KyotoisaBuddhisttemplequarterwhereHideyoshi gatheredtemplesinthecity.

InthemodernhistoryofKyoto,atthestartoftheMeiji period,theemperor'smovefromKyototoTokyoin1869

incapacitatetheeconomyofKyoto.Themoderncityof KyotowasformedonApril1,1889.Theconstructionof LakeBiwaCanalin1890wasonemajordecisiontakento bringthecitybacktolife.Thepopulationofthecity exceededonemillionin1932.

ExploringKyotoanditsCulturalaspects

KyotoisconsideredtheculturalcapitalofJapanandisa majortouristdestination.ManyBuddhistTemples,Shinto shrines,palacesandgardensaresituatedinthecity,someof whichhavebeendelegatedinclusivelyasaWorldHeritage SitebyUNESCO.EminentbeaconincludetheKyoto ImperialPalace,Kiyomizu-dera,Kinkaku-ji,Ginkaku-ji, andKyotoTower

Althoughdevastedbywars,fires,andearthquakesduring itselevencenturiesasthesovereigncapital,Kyoto underwentonlyminordamageinWorldWarII.Itwas removedfromtheatomicbombtargetlistwhichithad

headedbythepersonalinterferenceofSecretaryofWar HenryL.Stimson,asStimsonwantedtosavethiscultural center,whichheknewfromhisconsularvisits.Kyotohas been,andstillremains,Japan'sculturalcenter About20% ofJapan'sNationalTreasuresand14%ofImportant CulturalPropertiesexistinthecityproper Thegovernment ofJapanplanstorelocatetheAgencyforCulturalAffairsto Kyotoin2023.

Withits2,000religiousplaces,1,600Buddhisttemplesand 400Shintoshrines,aswellaspalaces,gardensand architectureintact–Kyotoisoneofthebestpreservedand protectedcitiesinJapan.Amongthemostprominent templesinJapanareKiyomizu-dera,aspectacularwooden templesupportedbypillarsofftheslopeofamountain; Kinkaku-ji,theTempleoftheGoldenPavilion;Ginkaku-ji, theTempleoftheSilverPavilion;andRyoan-ji,admiredfor itsrockgarden.AShintoshrine,namelytheHeianJinguis builtin1895,celebratingthemonarchicalfamilyand rememberingthefirstandlastemperorstoresideinKyoto. Threespecialsitesareconnectedtotheimperialfamilyof theKyotoGyoenareaincludingtheKyotoImperialPalace andSentoImperialPalace,homesoftheemperorsofJapan

formanycenturies;KatsuraImperialVilla,oneofthe nation'sspectacularandfinestarchitecturaltreasures;and ShugakuinImperialVilla,oneofitsbestsoothingJapanese gardens.Inaddition,thetempleofSennyu-jihousesthe tombsoftheemperorsfromShijotoKomei.

AsbeingtheancientcityofJapan,itincludesmanyhistoric monuments.The"HistoricMonumentsofAncientKyoto" arelistedbytheUNESCOasaWorldHeritageSite.These includetheKamoShrines,Kyo-o-Gokokuji,Kiyomizudera,Daigo-ji,Ninna-ji,Saiho-ji,Tenryū-ji,Rokuon-ji, Jisho-ji,Ryōan-ji,Hongan-ji,Kozan-ji,andtheNijoCastle, primarilybuiltbytheTokugawashoguns.Othersites outsidethecityarealsoonthelist.

Japan'stelevisionandfilmindustryhasitscenterinKyoto. Many jidaigeki (Agenreoffilm,televisionandvideogames inJapan),actionfilmsfeaturingsamurai,werefilmedat ToeiUzumasaEigamura.Amongthesetsareadummyof theoldNihonbashi(thebridgeattheentrytoEdo),a traditionalcourthouse,aMeijiPeriodpoliceboxandpartof theprecedingYoshiwarared-lightdistrict.Actualfilm shootingtakesplaceonceinawhile,andvisitorsare welcometowatchtheaction.

ThedialectmainlyspokeninKyotoisknownas Kyokotoba or Kyoto-ben,aconstituentdialectoftheKansai dialect.UntilthelateEdoperiod,theKyotodialectwasthe de facto standardJapanese,althoughithassincebeen replacedbymodernstandardJapanese.TraditionalKyoto articulationincludethepolitecopula dosu,thehonorific verbending -haru,andthegreetingphrase okoshi-yasu.

DelightfulCuisineofKyoto

Kyotoiswell-knownforitsfeastofdeliciousJapanese foodsandcuisine.ThespecialsituationsofKyotoasa metropolisawayfromtheseaandhometomanyBuddhist templesresultedinthedevelopmentofavarietyof vegetablesweirdtotheKyotoarea.Theoldestrestaurantin KyotoisHonkeOwariyawhichwasfoundedin1465.As Japan'spreviouscapitalandseatoftheimperialcourtfor overamillennium,Kyotooffersarichculinaryheritage. Theregionalfoodcultureismiscellaneousandvariesfrom aristocratickaisekicoursedinnerstovegetarianshojinryori ofmonksandthesimpleobanzaihome-stylecooking.

Whilesomerestaurantstakeinspirationfromthepast, othersexperimentwithnewflavoursandcuisines.Fusion restaurants,whichcombineingredientsandtechniquesof Kyotocuisinewithcookingstylesfromotherpartsofthe world,canalsobefoundinthecity ThePontochonightlife districtisoneoftheadmiredplacestofindbestfusion

restaurantsalongwithtraditionalestablishments.Notfar away,theGiondistrictalsooffersawiderangeof interestingdiningopportunities,asdoestheKyotoStation area.UsualJapanesefoodthatisnotnecessarilyassociated withKyotoinparticular,suchasramen,sushiandudon,is alsoavailableacrossthecity.Foodiesshouldnotmissa visittotheNishikiMarketincentralKyoto,whichhasbeen servingthecityformanycenturies.

StrongEconomyofKyoto

AsKyotowaspreviousCapitalofJapanithasbeenvery famousforitsindustrialgrowthovertheperiodoftime. Informationtechnologyandelectronicsaremajorindustries inKyoto.ThecityishometotheheadquartersofNintendo (Famoussystemforvideogames),IntelligentSystems, Holdings,Tose,Hatena,Omron,Kyocera,Shimadzu, Rohm,Horiba,NidecCorporation,Nichicon,Nissin Electric,andGSYuasa.

Domesticandinternationaltourismcontributessignificantly toKyoto'seconomy Accordingtothesurveyin2014,the citygovernmentannouncedthatarecordnumberoftourists hadvisitedKyoto.Although,asharpdeclineintourism duringtheCOVID-19pandemic,themayoradmittedin 2021"thepossibilityofbankruptcyinthenextdecade"and announcedjobcutsintheadministrationandcutsinsocial assistance,includingreductionsinfundingforhomecare.

TraditionalJapanesecraftsarealsoaimportantindustryof Kyoto, Kyoto'skimonoweaversareparticularlyeminent, andthecityremainstheleadingcenterofkimono manufacturing.Sakebrewingisanotherdistinguished traditionalindustryinKyoto,andtheheadquartersofmajor sakebrewersGekkeikanandTakaraHoldingsarefoundin Kyoto.

OthernotablebusinessesheadquarteredinKyotoinclude Aiful,Ishida,NissenHoldings,GyozanoOhsho,Sagawa Express,Volks,andWacoal.

ProgressinSports&Events

Kyotohasgotitsveryownidentityofsitetomanyannual sportsevents.Since400yearsold,Toshiyaarchery exhibitionheldattheSanjusangen-doTempletotheKyoto MarathonandtheShimadzuAllJapanIndoorTennis Championships.

Infootball,KyotohasbeenrepresentedbyKyotoSanga FC,aclubwhichwontheEmperor'sCupin2002androse toJ.League'sDivision1in2005.Until2019,KyotoSanga usedTakebishiStadiumKyotoinUkyō-kuasitshome stadium,buthomematchesweremovedtothecityof Kameoka,Kyotoin2020.Therearealsoseveralamateur footballclubsbasedinKyoto.TheamateurclubsAS LaranjaKyoto,OcociasKyotoAC,andKyotoShikoSoccer ClubcompeteintheregionalKansaiSoccerLeague.

C r e a t i n g y o u r B r a n d !

Intoday'sbusinessera,havinga digitalpresenceisanecessity Andifyou'relatetotheparty,it's alongturbulentroadahead.Many agencies&freelancersproviding DigitalMarketingsolutionsbutonlya fewholdtheexpertiseandcommand overthetricksandtradesofthegame togiveyourbusinessasolidonline presenceandboostedsales.

IncrementorsisanAward-Winning DigitalMarketingAgencyfoundedin 2012withitsbaseofoperationsin Sacramento,California.Theyhave beenhonoredwith'BestSEOAgency byDesignrush'in2021,Top#10'Most ReviewedSEOcompaniesby TheManifest','MostInnovative Company,2022byIndustryEra'.They werealsooneofthefastest-growing companies,2021byBusinessConnect. TheyarealsoaTopRatedAgencyon Upwork,servingmorethan10,000 clients.

TransformingBusinessesDigitallyIncrementors

Incrementorsanditsteamunderstand thateverybusinessisdifferentandthe marketingneedsofeverybusinessare unique&different..Theyspecializein providingcustomizedmarketing solutions,specifictotheneedofthe businesstocatertothegrowing challengesthatareuniquetotheir business..

Theorganization'svisionistosimply themarketingforallthebusinessesso thattheycanfocusonlytowards servingthecommunitywithout worryingaboutwheretheirnextlead willcomefrom.Theybelieve entrepreneursacrosstheglobeshould onlyfocusonsolvingproblemsfor theircustomerswithoutworryingabout marketing.

Theyhelpclientsgeneratemoretraffic, leads,andsalesviaserviceslikeSEO

(SearchEngineOptimization),PPC, EmailAutomation,SMO(Social MediaOptimization),Web Development,etc.Theyenabletheir clientstogrowtheirbusiness,outrank theircompetitors,anddominatetheir nichemarket.Theyhavehelpedmany popularbrandslikeCanva,Pexels, Benzinga,andmoretofulfilltheir dreams!

FactorsthattriggeredIncrementors growth?

DigitalMarketingisbelievedtobe limitedbystrategiesanagencycan use,Incrementorshavechangedthat mindsetbyconstantlydevelopingtheir process thatoffercustomized solutions,highlyspecifictotheneeds ofsmallandmedium-sizedbusinesses.

Incrementorsisoneofthemost reviewedSEOagenciesenabling clientstogrowtheirbusinessonline. Thecompanyholdsadecadeof

Shiv Gupta

SEO

Lead &

of

Marketing

experienceinsuccessfullydigitally transformingbusinessesandbrands. Theyarefocusedonprovidinga customized,tailor-madesolution specifictotheirclient'sneeds.

Overtheirdecade-oldjourney,they havedeveloped2000+websitesand provideddigitalmarketingservicesto 4000+clientsspanning150+ industries.Providingeachpersonalized processandenablingthemtogrow exponentially

ReasonsbehindIncrementors'longstandingsuccess?

Incrementorsanditsteamhavenever compromisedwiththedeliverablesof theirclients.Thishasallowedthemto secureamajorityoftheclientbase fromtheUSA,Canada,&UK.They seeeverychallengingscenarioasan opportunitytodosomethingnew. DuringtheCOVID-19pandemic,they wereextensivelyworkingoncreating robustprocesses&resultsdelivery methodology

Theyseekinnovativesolutionslike introducingaworld-classOKR (Objective&Key-Results)Systemto theteam.Theylearnfromtheir mistakesovertheyears,takingall thoseaslearnings,andapplyingthem ineverythingtheyoffer Thishas propelledtheirexpertise,makingthem aclass-apartDigitalMarketing solutionprovider!

ServicearsenalofIncrementorsand whatsetsthemapart?

Incrementorsfocuson:

SEOServices:Incrementorscan Ÿ increaseyouronlinesalesby2X, 3X,oreven6Xtrafficwithin6 months.Theycanmake modificationstothewebsite(s)to rankithigherontargeted

keywords.

VideoMarketing:Theycangive Ÿ you5Xvideoengagementand conversionswithin1month.It includesYouTubemarketingand rankingvideosontargetkeywords andgettingasmanyviewsand sharesaspossible.

WebDesignServices:Theyhelp Ÿ yougetridofwebissueslike mobile-unfriendlywebsites,slow websites,andlow-ranking websites.Theyhavesolutionsfor itall!

E-commerce:MosteCommerce Ÿ businessessufferfromshopping cartabandonment,nosalesonline, andnorankingsonproducts.You cangetyoursalestoincreaseto 3X,6X,oreven10XwiththeirEcommerceserviceswithin6 months.

PayPerClick:Theyhaveservices Ÿ forallthosewhocannotwaitlong tilltheSEOshowsresults.Youcan getyourAdplacedonGoogleand seeyourproductsselloutquickly SocialMediaMarketing:Social Ÿ mediahasbecomeaboneofdigital marketingnowadays.Itistogivea boosttoyouronlinepresence.

LeadGeneration:Lead Ÿ generationistheoutcomethatyou wanttohaveafteryouinvesta highamountindigitalmarketing. Incrementorsgetyouleadsifyou areunabletotargettheright audienceorhavepoorleadquality

WhatsetsIncrementorsapartistheir tailoredcustom-madeservicestothe clientsbasedontheirbusiness, requirements,&competition.

Theyofferexceptionalcustomer service,uniquemarketingstrategies, fasterresults,andaclearroadmap. Theybelieveincontinuous development&innovationofnew strategies.

TheIncrementorsteamknowsthat DigitalMarketingisever-changing. Thus,theykeepresearchingnew spectrumsofonlinemarketing&SEO. Theyimprovise,adapt,andovercome theneedformarketingsolutionsfor anycompany Thehungerforabetter tomorrowforthem&theirclients leadsthemtostrivemore,learnnew technologies,&createinnovative solutions.

“Lifeis10percentwhathappensto youandninetypercenthowyou respondtoit”

-LouHoltz

NewadditionstoIncrementors serviceofferings?

Incrementorsanditsteamknowthat creatingapowerfulbrandisvery importantandtheyunderstandthat veryrarelyanyonebuysontheir1st visit.Nowtoacquirethosecustomersa solidattentiontodetailisrequiredand therearefewcommonstruggleswhich everybusinessesface.So,tocater suchproblems,theyprovide12 additionalsolutionsasabonustotheir clients.

Theseadditionalsolutionshelpvia belowmentionedways:

SEOforCustomerswhodon't Ÿ knowyoualreadybutlookingfor yourservicesonGoogle-

RemarketingforCustomerswho Ÿ visitedyoursiteoncebutforgot aboutitandyouwanttobring themback

EmailMarketing&Automationfor Ÿ Customerswhofilledtheformbut, hadnofurtherengagement

Email&PRforCustomerswho Ÿ oftensearchyourname&may becomereturningcustomers

Podcast+CompetitorOutrank- Ÿ Customerswhoareawareofyour productorservicesbut,currently

buyingfromyourcompetitors

GoogleReviews&TopIndustry

ListingforCustomerswhowantto buyfromyoubut,wantedtogain sometrustbylookingatyour onlinereviewsDevChanges& UserExperienceEnhancementfor

Customerswholandedonyoursite but,bouncedbackduetopoor loadingspeedordesignbugs

SubscriptionList&Email

MarketingforpotentialCustomers whocurrentlywantedtobeaware ofyourproductsviablog,butmay likelytomakeapurchasefuture

ChiefMentoratIncrementors

Incrementorshasagreatteamofexpert personnelthatstrivesdayinandoutto innovateandcarvesolutionsthatbest meettheirclient'sneeds.Their exemplaryserviceandproduct offeringsaretrulyclass-apartwith industrybenchmarkingserviceand supportstandards.Behindthesuccess andsplendidgrowthoftheteam,the business,anditsservicesisastrong, charismatic,andextraordinary leadership.

ShivGuptaistheSEOTeamLead& HeadofGrowth&Marketing, Incrementors.

ShivGuptafoundedIncrementorsto providethebestmarketingsolutionto strugglingbusinessestoshowexact tips,strategies,andtechniquesneeded togethighersalesandconversions.He focusesoncreatingbrandcontentthat isconversational,engaging,andadds valuetopeople'slives.

Incrementorsismadeupoftwowords Increment+Mentors,Increment meaningIncrementinyoursales& Profits,andMentorsarethepeople guiding&hand-holdingyoutowards thepathofgrowth.AtIncrementors,

Shiv'sgoalistokeepthe“connected customer”experiencegrowthacross theorganization.

Heisanintegratedmarketing communicationsleaderwithapassion forbuildingrelationshipsbetween brandsandcustomersthroughthe combinationoftechnologyand communications.Hehasmany specialtiesincludingdigitalstrategy, socialmediastrategy,andcommunity management.

processtocollectclientrequests&act ontheminstantlyusingquerytracking tools,etc.TheyhaveadefinedCRMs whoseresponsibilitiesincludebuilding healthyclientrelationships,providing regularupdates,dailycustomersupport &resolvingqueries.

Alongwiththat,CTCshaveweekly/biweeklycallswiththeclientsproviding themabetterunderstandingofthe variousprocesses,andeducatingthem totaketheirbusinesstothenextlevel. Ontopofit,theirCTCstakecustomer relationshipsurveys,takingtheirinputs constantlyforcontinuous improvement.

Steve Jobs

Inhisperception,businessisallabout fulfillingtheneedsofpeopleandby thepeople.Heispassionateabout digitalmarketingandbuilding connectionswithpeopletoservethem. Theideaofcollaboratingwithlikemindedandmorechallengingpeople pusheshimtoservebetterandinnovate more.Thecombinationofhislovefor thedynamicDigitalMarketingworld andservingpeopleiswhatstuckwith himandledtothecreationof Incrementors.

“Today'stearswatertomorrow's gardens”-MatshonaDhliwayo

Whatmakestheteamof Incrementorsunique?

Incrementorshasawell-established

Theteambelievesinproactive communicationratherthanareactive approach.Theyprovidesuggestionsto enabletheirclientstoeasilyincrease theirreach.Iftheyprovideanyspecific goalorrequirements,theyprovide regularupdates,makingsuretheir clientsstayontopofit.Theysave clientstimebyprovidingquick updates,enablingthemtofocuson thingsthathelpimprovetheirproducts orservices.

Thesearesomeofthefewreasonsthat haveallowedthemtobecomeatrusted anddominantnameasoneofthe leadingDigitalMarketingagencies. Theyhavealsoreceivedmany accoladesandawards,someofwhich are: Most

“The only way to do great work is to love what you do”

-

THE STARBUCKS

StarbucksCorporation,basedinSeattle,Washington,isanAmericanglobalcoffeehouseandroastery business.Asofearly2020,thefirmhasover30,000outletsin70countriesacrosstheworld.

ThisblogisacomprehensiveexaminationofStarbucks’marketingtechniques,includingtheirtargetmarket, socialmediastrategy,marketingmix,digitalmarketingpresence,campaigns,andmarketingactivitiesthroughout theongoingpandemic.

AboutStarbucks

Inthe1980s,all-outespressoofferingsintheUnitedStateswereonthedecline.Strengthespresso,ontheother hand,grewinpopularityandaccountedfor10%ofthemarketin1989,comparedtoonly3%in1983.By1986, thegrouphadsixlocationsinSeattleandhadonlyrecentlybegunsellingcoffee.By1989,Starbuckshad46 locationsacrosstheNorthwestandMidwest,andeachyearitbrewedmorethan2,000,000pounds(907,185kg)of coffee.Starbuckshad140locationswith$73.5millioninrevenueatthetimeofitsfirstpublicoffering(IPO)on thestockexchangeinJune1992,upfrom$1.3millionin1987.

Atthisstage,theorganization’sfairmarketvaluewasjudgedtobe$271million.Thesaleofa12%stakeinthe companyearnedroughly$25millionforthecompany,resultinginatwo-foldincreaseinthenumberofoutlets overthenexttwoyears.Starbucks’offercosthadrisenby70%tomorethandoubletimestheincomeper componentofthepreviousyearbySeptember1992.InJuly2013,over10%ofin-storepurchasesweremadevia theStarbucksapponcustomers’phones.

Starbucksisranked132ndontheFortune500listofthelargestcompaniesintheUnitedStatesbyrevenueasof 2018.StarbuckssaidinJuly2019thattheir“monetarysecond-quartertotalcompensationof$1.37billion,or $1.12pershare,upfrom$852.5million,or61centsforeachoffer,ayearearlier.”Inthemiddleof2019,the organization’sfairassessedworthof$110.2billionincreasedby41%.Inthethirdquarter,earningspersharewere 78pennies,significantlymorethantheforecasted72cents.

Starbucks,astheworld’slargestcoffeehousechain,isoftenregardedasthefaceofAmerica’ssecondwaveof coffeeculture.Starbuckscoffeehousesserve:

Hotandcolddrinks

EvolutionFreshjuices

Whole-beancoffee

Caffelattes

MicrogroundinstantcoffeeknownasVIA

Frappuccinobeverages

Espresso

Full-andloose-leafteasincludingTeavanateaproducts

Ÿ Snacksincludingitemssuchaschipsandcrackers

Ÿ

LaBoulangepastries

Andalso,someofferingsthatareseasonalorspecifictothe localityofthestore.

StarbuckswasinterestedinenteringtheIndianmarketin the2010s.Byfocusingonthespecificupper-class demographicinIndia,thefirmhopedtoprofitfromthe developmentofcoffeeculture.

StarbucksCorporationandTataCoffeeannouncedplansto launchStarbucksstoresinIndiainJanuary2011.Despitea phonystartin2007,StarbuckssaidinJanuary2012thatit willforma50:50jointventurewithTataGlobalBeverages namedTataStarbucksLtd.,whichwouldownandoperate shopslabelled“Starbucks,ATataAlliance”.In2007, StarbucksattemptedtoentertheIndianmarket.Itdidnot, however,offerarationaleforthecancellation.Starbucks launcheditsfirststoreinalongtimeonOctober19,2012,a 4,500-square-footlocationatHornimanCircle,Mumbai.In 2013,Starbuckslauncheditsfirstcookingandwrapping factoryinCoorg,Karnataka,inordertoservicethe company’scustomers.

Tatain2017-18,Starbucksadded25locations,andin201819,itplanstoopen30.FromJune2020,accordingtoCEO NavinGurnaney,TataStarbuckswillutilizesolely biodegradableandrecyclablewrappingmaterialsacrossits entireshopnetwork.OnAugust7,2019,Starbucks announceditsarrivalinGujarat.Thenextday,thegroup launchedfiveoutletsinSuratandAhmedabad.Thestate's largestStarbuckslocationisinPrahladNagar,Ahmedabad, anditprovidesmoreveganoptionsthanotherIndian locations.Inthe2019-20fiscalyear,Navinstatedthatthe companywillopenmorethan30outlets,11ofwhichhave beenopened.

Followingthesuccessfullaunchoftheirbrand,thenext criticalstageinguaranteeingtheirlong-termviabilitywas topinpointtheirtargetdemographic.

TheTargetMarketofStarbucks

Starbucksisahigh-endcoffeecompanywithaclientelethat ispredominantlyfromtheupper-middleandupperclasses. Thebrandisaimedatcustomerswhodesirearelaxing environmenttoconsumecoffeeandunwind.Theseare primarilyhigher-wageprofessionals,companyowners,or

otherhigh-endclientelebetweentheagesof22and50. Peoplewholivefast-pacedlivesdesiredeliciouscoffeeand aquietplacetounwindafteralongday.Starbucksprovides allofthesebenefitsinoneconvenientlocation.Starbucks’ targetdemographiccomprisesbothmaleandfemale consumers,withthemajorityofthesecustomersfalling withinthe25-45agebracket.Thosewhoaremostlyurban, health-conscious,andclass-consciousconsumers.

ThetargetaudiencethatStarbucksusuallylooksforare:

Urban-ish,onthego

High-incomespenders

ReachingBeyondthestorefront

Health-consciousprofessionals

Technologyearlyadopters

Flexibletochange

TheMarketingStrategiesofStarbucks

Starbucks’firstmarketingstrategyinIndiawastosegregate customersegmentsbasedonsocioeconomicstatus. Workingprofessionalsandtheirdemandforarelaxing environmentarethefocusofthisproject.Starbucks additionallyseparatesitsmarketbasedongeographyand demographicsbyestablishinglocationsthatcatertothe aforementionedtargetclientele.Mostbusinessesstartoutin anewmarketbyfocusingonaparticularsectionandthen expandintoothercategoriesiftheysucceed.Starbucks followedsuit,expandingitsproductlineandsocialmedia marketingpresencetotargetteensandyoungadultsaswell.

StarbucksinIndia

Ÿ

ThismarketingmixhashelpedStarbuckstodevelopa uniquemarketpositionforitsproductswhichhas therebydifferentiatedthebrand’soverallexperienceand haspositioneditselfasahighlyreputedbrand.This marketingmixstrategytotargetthemodernandtechsavvygenerationhasthushelpedinthegrowthofthe useofdigitaltechnologyaswellassocialmediafor promotionsandcustomerengagement.

TheRapidDigitalExpansion

AmongsttheseveralkeyprioritiesofStarbucks,expanding thebrand’sdigitalreachtointeractwithitscustomersisof utmostimportance.Inordertokeepupwiththecustomers, itisimplementingnewwaystoattractdigitallyregistered customersbeyondStarbucks’rewardsprogram.For instance,thecoffeechainisofferingmobileorderservices andleveragingWi-Fisign-insatitsbrick-and-mortarstores.

StarbucksSocialMediaStrategy:Severalpeopleareaware andfamiliarwiththesocialmediapagesofStarbucks.The company’ssocialmediapagesstandoutamongsttherest becauseoftheirdistinctivebranding,interactiveposts,and visuallypleasingcontent.Italsohasadiverserangeof contentincludesrecipes,photography,articles,and features;however,thisstreamcanbebrokendownintoa sequenceofcampaignspitchedatcreatingabettersenseof brandawarenessandcommunity.

StarbucksProduct-basedMarketingCampaigns:Starbucks promotesone-of-a-kindandfan-favoritedrinks.Thebrand iswellawareofhowpopulartheirflagshipgoodsare,but moresignificantly,theyarealsoawarethattheirtarget audienceishungryforthistypeofmaterial.They'vealso builtsocialpagesfortheirmostpopulardrinks,like

PumpkinSpicedLatteandFrappuccino,wheretheyshare pertinentandrelatablememeswiththeirdevotedfans. User-generatedcontent(UGC)playsarolehereaswell. ConsumerphotographsofmoreInstagrammableitems,like theUnicornFrappuccino,arefrequentlychosentoberesharedviaofficialchannelsandutilizedininfluencer marketing.

StarbucksCorporateSocialResponsibility-BasedCampaign

Starbuckspositionsitselfasopen-mindedandinclusiveby usingsocialchangeasamarketingstrategy.The #ExtraShotOfPridecampaign,whichpromotestheLGBT+ community,isoneexample.

Community-BasedCampaigns:Starbucks’digitalapproach alsoplacesapremiumonspotlightingindividualsand communities.Considerthe#RedCupArtcampaign,which notonlyboostsinteractionbutalsocreatesalibraryofusergeneratedmaterial.Theylocalizetheinformationbyusing narrativetodemonstrateexamplesofbraveryandcharityin Americanneighborhoods.Starbucksmakesaconscious attempttohumanizethefirmbypublishingtalesontheir Instagramaccountthatemphasizetheemployeesthatplay animportantrole,particularlywhenitcomestocustomer service.Thissenseofbelongingalsomakesonlinecoffee contentsociable,justliketheydidwhentheyeffectively foundedcontemporarycoffeehouseculture.

FestiveMarketing:Starbuckshasalsolaunchedanew seasonalwhole-beancoffee,the#StarbucksDiwaliBlend, forcustomersintheUnitedStatesandcertaininternational markets.Hand-pickedandobtainedfromTataEstatesin KarnatakaandTamilNadu,thecurrentexquisitemixisa must-try.StarbucksDiwaliBlendpayshomagetothe region’srichcoffeelegacyandskill.Itcreatedthe #SketchTheBlendpromotion,inwhichconsumerscould win5freedrinksbysharingtheircreativityontheDiwali Blendcupandsleeve.

Let’sdivedeeperandanalyzetheiroveralldigitalpresence.

DigitalMarketingPresenceofStarbucks

Starbucksrecognizesthatitscustomersaredigitallysavvy, makingasoliddigitalmarketingplanessential.Starbucks clearlyfavorsmarketingonplatformsthatallowfortwowaycontactoverchannelsthatonlyallowforone-way communication,suchasprintandtelevision.

Instagram–248K+followers

Facebook–1.1M+likes

Twitter–161K+followers

Starbucksupdatesitssocialmediaaccountsonaregular basisandcreateschallengesandgamestoengagecustomers andgrowitsfanbase.

Thecontentandengagementareconsistentacrossall platforms,andthecompanybelievesinprovidingan experienceratherthanmerelyarouteformarketing.

TheMarketingStrategyDuringCovid-19

We’veallseenhowquicklytheCovid-19outbreakspread overtheworld.Overnight,everybusinessintheworldwas impacted.Andtheyhadtofigureouthowtostayafloatin theseunchartedwaters.Theepidemichadasignificant influenceontheIndianmarket,butStarbuckswas continuallyimprovingtolessentheeconomicimpact.These weretheactionsperformedbythecoffeebehemothduring theepidemic,demonstratingwhyitisthemostvaluable:

TheExpansionofStarbucks

CEONavinGurnaneyindicatedthattheywillopendrivethrustoencouragepeopletointeractwiththem,aswellas homedeliveriestokeepintouchwithclientsduringthe epidemic.Thefirstdrive-thruwasatAmbalaChandigarh ExpresswayinZirakpur.Thecompanyhaslauncheditsapp aswell—StarbucksIndiaAppsothatcustomerscaneasily navigateandpurchasetheirofferings.

StarbucksSocialMediaCampaigns #ReconnectWithStarbuckscampaign:

Starbucks’socialmediacampaignwaslaunchedintwo stages.Customerswereurgedtosubmittheirmeansof reconnectingdespitetheepidemicandtheirfavorite StarbucksmemoryontheirpersonalInstagramaccounts withthehashtag#ReconnectWithStarbucksinthefirst phase.Theyencouragedtheirconsumerstoremarkontheir favoritebeverageonthepostinthesecondphase,“Half CupFull.”Theythensenttheseconsumersaudiomemos withtheirfavoritebeverageandbaristasyellingtheirnames toremindthemofthefamedin-storeexperience.Thiswas anexcellentadvertisementsinceitnotonlyreminded consumersoftheirfondrecollectionsofStarbucks,butit alsomadethemfeelgoodaboutthemselves.

#StarbucksAtHomeand#StarbucksDance:

Starbuckshaslauncheda1literoffreshlybreweddrinks thatcanbeorderedthroughSwiggyandZomatofortakeout ordelivery.Sevenflavorswereintroduced,eachcosting

Rs.550perbottle.Starbucksannouncedthe #StarbucksDancechallengetoadvertisethedrink,asking consumerstofilmadancevideowiththedrinkandpostit totheirpersonalaccounts.Theyguaranteedthewinnera yearoffreeStarbucks.

StrategicAlliancestoEnhancetheExperienceandReach

SignatureMerchandiseLaunchwithFlipkart:

Theepidemicchangedpeople’sshoppinghabitsand pushedthemtobuylocallyproducedgoodsratherthan importedorforeign-madegoods.Starbuckstookadvantage ofthistransitionbyteamingupwithFlipkarttosell StarbucksSignatureMerchandiseontheonline marketplace.Custommugs,tumblers,coldcups,andother itemswereavailable.Customerswillbeabletoorder coffee-makingequipmentfromtheconvenienceoftheir ownhomesinthenearfuture.Starbucksonlyhada presencein12cities;thus,thiswasacalculatedeffortto reachouttocustomersintheirhomesacrossIndiaduring theepidemic,takingadvantageofthecountry’sgrowing relianceonE-Commerce.

Stand-upComedyFestival:

Starbuckshaslaunchedthe#StarbucksComedyFestival, whichwillgiveselectfortunatecustomersafreeticketto thecomicfestival.Onthecustomer’sinvoice,thefortunate codeswouldbepresent.Customerswouldbeexcitedto shopmnowthattheyhaveaprominentline-upof presentersincludingSapanVerma,AzeemBanatwalla,and RahulSubramanian.

Conclusion

Insummary,Starbucksisthemarketleaderbecauseofits dominantworldwidepresenceandleadership.Becauseof itsintimateambiance,invitingenvironment,andunrivaled service,acustomer'sexperienceataStarbucksstoreis undoubtedlyunlikeanyothercoffeeshop.Their welcoming“perfectcoffeeshopatmosphere”shouldbea long-termcompetitiveadvantage.Starbucks’retailoutlets andon-sitecollaborationshaveearnedhigherresponse rates,puttingtheminfrontofthepackinthemature business.Asaresultofitsall-encompassingmarketing approach,Starbucksenjoysastrongmarketposition.

NASA's

V E H I C L E A S S E M B L Y

B U I L D I N G

ThemassiveVehicleAssemblyBuilding,alsoknown

astheVAB,islocatedatNASA'sKennedySpace Center(KSC).Itwasbuilttoassemblelargepremanufacturedspacevehiclecomponents,includingthose fortheenormousSaturnVandtheSpaceShuttle,andstack themverticallyontooneofthreemobilelauncherplatforms thatNASAuses.FortheArtemis1mission,whichlaunched onNovember16,2022,thefirstSpaceLaunchSystem (SLS)rocketwasputtogetherinsideasofMarch2022.The VABisthetallestsingle-storystructureintheworld,the talleststructureinFloridauntil1974,andthetallest structureintheUnitedStatesthatisnotlocatedina metropolitanarea.

Construction

In,1966theVABwasbuildandcompletedoriginallyfor theApollo-SaturnVspacevehiclealsowasdenotedasthe VerticalAssemblyBuilding.OnFebruary3,1965,itwas renamedtheVehicleAssemblyBuildinginpreparationof post-ApolloinitiativesliketheSpaceShuttleprogramme. TheSpaceShuttleorbiters'externalfueltanksandsolid rocketboostersweresubsequentlyattachedtothemusing thismethod.Acrawler-transportertransportedthefinished spacecrafttoLaunchComplex-39Aor39Bafteritwasput

togetheronamovablelauncher platform.

structurecancreatecloudsanditsown weather

FutureofVerticalAssembely Building

Intheearly2012,NASAtemporarily openedVABforpublictoursduetothe retiredSpaceShuttleof2011.Also,the tourswereclosedin2014duetothe renovationpklansoftheVAB.

leaseHighBay2andMobileLauncher Platform3forusewiththeirOmegA launchvehiclewasfinallyfinalisedin August2019.OmegA'sworkwas eventuallyabandonedinSeptember 2020,nevertheless.HighBay2was stillinitsoriginalstateandbeingused byNorthropGrummantostoreOmegA components.BytheendofSeptember 2020,thisequipmentwassupposedto beremovedfromtheVABand deliveredbacktoNorthropGrumman.

NASAconstructedasub-roofwithin theVABsometimebeforethecrashof SpaceShuttleColumbiain2003to dealwithfallingconcretedebris becauseofthebuilding'sage.In2020, theAmericanSocietyofCivil EngineerscertifiedtheVABasa NationalHistoricCivilEngineering Landmark.

Thefourlargestdoorsintheworldare thefourentrancestothebaysinside thestructure.Sevenverticalpanelsand fourhorizontalpanelsmakeupeach door,whichis456feeti.e.139.0m highandtakes45minutestofullyopen orclose.Thetransferaisle'snorth portalwasexpandedby40feeti.e. 12.2metrestoaccommodatethe shuttleorbiter'sentrance.Thevertical stabiliseroftheorbitermayfitviaa centralslotatthenorthentry TheVAB wasequippedwith136additional liftingdevicesinadditiontofive overheadbridgecranes,twoofwhich couldlift325tonneseach.

Thehighbayisthetallestpartofthe VAB.Therearetwohighbaysonthe eastandtwohighbaysonthewest sidesofthestructure.Rocketscanbe stackedverticallyandthencarriedout tothelaunchpadthrougheachofthe 456-foot-highdoors.Inordertoserve NASA's21stcenturylaunchcomplex, theworld'smostfamousspace explorationmonumentisbeing updated.Themaingoalistocombine establishedcapabilitieswith contemporaryneeds. Thestructureisequippedwithair conditioning,including125ventilators ontheroofsupportedbyfourmassive airhandlerswhichhasfourcylinder constructionswestofthebuilding,with acombinedcoolingcapacityof10,000 tonnes.Everyhour,theairinthe buildingcanbeentirelyreplaced. Largedoorwaysmayallowfogtoenter thestructureandbecomestuckthere, spreadinguntrueideasthatthe

Inordertosupportwhatisnowknown astheArtemisprogrammeand associatedvehicles,includingasthe SpaceLaunchSystemi.e.SLSand Orionspacecraft,NASAallocated US$143.7millioninitsFY2013 budgetforConstructionofFacilities i.e.CoFrequirements.Beginningwith significantrepairs,codeupdates,and safetyenhancementstotheLaunch ControlCenter,VehicleAssembly Buildingi.e.VAB,andtheVABUtility Annex,NASAstartedrenovating LaunchComplex39atKSCin2014to supportthenewSLS.Whilevehiclespecificneedsarebeingcreated,this initialworkwillbenecessaryto supportanylaunchrocketoperated fromLaunchComplex39andwill enableNASAtostartupdatingthe facilities.

TheVABisestimatedtobeusedfor vehicleslaunchcomplex39infuture foranyotherprocessingreason.NASA issuedarequestforproposals(AFP)on June16,2015,askingforinterestin usingtheVABHighBay2andother sophisticatedfacilitiesfor"assembling, integrating,andtestingoflaunch vehicles."Thisactionisconsistentwith theplantotransformKSCintoa spaceportopentobothgovernmentand privateinitiatives.

OnApril21,2016,NASAdeclaredthat negotiationsonHighBay2wouldstart withOrbitalATKwhichwillbe acquiredbyNorthropGrummanin 2019.The"possibledeal"containeda platformformobilelaunchersthatwas alreadyinplace.Thedealbetween NASAandNorthropGrummanto

FunFactsAbouttheVertical AssembelyBuilding

TheVAB,whichspanseightacres Ÿ andis525feettalland518feet wide,isoneofthelargest structuresintheworldintermsof area.

Withaheightof456feet,theVAB Ÿ highbaydoorsarethebiggestin theworldandtake45minutesto fullyopenorclose.

TheVAB'ssidehasa209-foot-tall Ÿ by110-foot-widestar-spangled bannerpaintedonit,whichisthe largestAmericanflaginexistence.

Itsframeisbuiltfrom98,590 Ÿ tonnesofsteeland65,000cubic yardsofconcrete,respectively 4,225steelpilingsdug164feet intobedrockserveasitsstructural base.

TheVABwaspaintedin2007 Ÿ afterthenecessaryrepairswere madefollowingthe2004 hurricanesFrancesandJeanne, whichdestroyed845ofthe building'spanels.

In1976,inpreparationforthe Ÿ BicentennialExpositiononSpace andTechnology,theflagwas initiallypaintedontotheVAB.

TheNASAmeatball,whichis110 Ÿ feettalland132feetwide,will alsoneedtobepainted,using morethan500gallonsofpaint.