Exploring JERUSALEM: A Journey Through History, Culture, and Spirituality
THEOBROMA: A Journey from a Tiny Cake Shop to a Renowned Bakery Chain
Chandra S. Pandey Founder and CEO
The 5 Best Performing CYBER SECURITY Solution Providers In 2024
The Future of SCALABLE AND COST-EFFECTIVE
PUBLISHER
The Enterprise World
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Vinita D.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Inthisissue,“The5BestPerformingCyberSecuritySolutionProvidersin 2024,”wespotlighttheindustry'sleadinginnovatorssafeguardingthedigital world.Asthecyberthreatlandscapegrowsmorecomplex,businessesneed resilient,intelligentsolutionstoprotecttheirassets.Amongthestandout performersisSeceonInc.,whosegroundbreakingAI-drivenplatformhas revolutionizedthreatdetectionandresponse.
Seceon,foundedin2015,haspositioneditselfasaleaderbyofferingscalable, cost-effectivecybersecuritysolutions.AtthecoreofSeceon’ssuccessisits aiSIEMandaiXDRplatform,whichleveragesadvancedmachinelearningto detectandmitigatethreatsinrealtime.UndertheleadershipofCEOChandraS. Pandey,thecompanyhasempoweredover620partnerstodeliverefficient,highmarginsecurityservicestoover8,200clientsworldwide.
Seceon’scustomer-firstapproach,combinedwithitsinnovativeOpenThreat Management(OTM)platform,integrateskeycybersecurityfunctionslikethreat detection,compliancemanagement,andincidentresponseintoasingle,seamless system.Thecompany'sdedicationtodrivingAIefficiency,reducingoperational costs,andprovidingreal-timeprotectionmakesSeceonanessentialplayerin today’scybersecuritymarket.
Asyouexplorethe“5BestPerformingCyberSecuritySolutionProvidersin 2024”issue,you'lldiscoverhowcompanieslikeSeceonarereshapingthe cybersecuritylandscapeandprovidingthecriticaltoolsneededtonavigatethe ever-evolvingthreatlandscape.
Shalmali W.
Forthecoverreadabout-
ForourIssueof “The Most Influential Business Leader to Watch in 2024,” NicholeDaher, wepresent FounderandCEOofSOSFranchising,leadingher waytorevolutionizeAutismTreatmentforgood.
Onthecoverofthisissue,wehavefeaturedChandra S.Pandey,Founder,andCEOofSeceonInc.,a visionaryleadertransformingthecybersecurity industry.Underhisguidance,Seceonhasbecomea trustedname,providingscalableandcost-effective solutionsthatempowerbusinessestostayaheadof evolvingcyberthreats.Sinceitsfoundingin2015, Seceonhasledwithinnovation,offeringAI-powered platformsthatautomatethreatdetection,response,and compliancemanagement.
However,beforewegettohertrailblazingstory,we needtounderstandwhatABAtherapyis.Applied BehaviorAnalysis(ABA)isaleadingapproachfor supportingautisticindividuals.Thisscience-based methodfocusesondevelopingobservable improvementsinbehavior Throughpositive reinforcementanderrorlessteaching,ABAtherapy reducesproblembehaviors,teachesessentialskillslike communicationandindependence,andpromotesalove oflearning.
AMotherBuildingaBridgeofHope ChandraS.Pandey’sleadershipgoesbeyond technology.Hisfocusonbuildingacustomer-centric cultureensuresthatSeceon’ssolutionsnotonlydeliver exceptionalprotectionbutalsosimplifysecurity managementforsmallandmedium-sizedenterprises (SMBs),managedserviceproviders(MSPs/MSSPs), andlargerorganizations.Hisstrategicvisionand commitmenttoexcellencehavemadeSeceonareliable partnerforover620globalclients.
ABAtherapyhelpsindividualsmovebeyondtheir symptomsandthriveasfunctionaladultswithintheir communities.ThisiswhereNicholestepsinas someonewhojuststartedherjourneyofbeinga stepmotherofanautisticchild.Newtothesituation,she attendedparenttrainingclassesatherstepdaughter’s ABAtherapyclinic.
AsSeceoncontinuestoexpanditsofferingsand strengthenitsAI-drivencapabilities,Pandeyremains dedicatedtopushingtheboundariesofcybersecurity innovation.Hisapproachfostersacultureofresilience, helpingenterprisesachieveoptimalsecuritywhile maintainingefficiencyandcost-effectiveness.Chandra S.Pandey’sleadershiphasearnedhimaprominentspot amongtoday’smostinfluentialbusinessleadersinthe cybersecurityindustry
Asthechildprogressedinleapsandbounds,everything seemedwelluntilsheturned7,andtheABAclinic terminatedservices.Atthispoint,Nicholediscovered theflawsinthesystem,likethevastmajorityofABA clinicsonlyacceptedchildrenuptoage7.Additionally, theydidnotofferancillaryservicesthatchildrenwith AutismalsoneedinconjunctionwithABA.Nichole foundthistobeaconcerningtrend,asitwasnearly impossibletofindcompletetreatmentforautistickids.
Seceon’ssuccess,drivenbyPandey’sforward-thinking leadership,reflectsacommitmenttostayingatthe forefrontofthecybersecuritylandscape,protecting digitalassets,andensuringlong-termbusiness resilience.
10 SECEON INC 20 30
Exploring Jerusalem: A Journey Through History, Culture, and Spirituality
Looking for an Online MBA? Here Are 8 of the Best Online MBA Programs
36
Theobroma: A Journey from a Tiny Cake Shop to a Renowned Bakery Chain
44
The Role of Video Marketing in Business Giveaways
The Future of Scalable and Cost-Effective Cybersecurity Intoday'sdigitalage,wherecyberthreatsarebecomingincreasinglysophisticatedandpervasive,organisationsofallsizes areunderimmensepressuretoprotecttheirvaluableassets.Arobustcybersecuritysolutionisnolongeraluxurybuta necessity.
Foundedin2015,SeceonInc.hasestablisheditsplatformasoneofthemostcomprehensivesolutionsinthecybersecurity market.PoweredbyadvancedAIandmachinelearning,Seceon'saiSIEMandaiXDRplatformsignificantlyenhancesthreat detectionandresponseatscale.Theplatformoffersextensivecoveragebyaggregatingtelemetryfromlogs,identity managementsystems,networks,endpoints,clouds,andapplications,allanalyzedinreal-timewithsophisticatedthreat intelligence.
ChandraS.Pandey(FounderandCEOofSeceon)empoweringtheteam,partners,andcustomerstoachieve comprehensivecybersecurityinthedigitalage.Hisunwaveringfocusisonbuildingtrustanddeliveringexceptionalvalueto allstakeholders.
CHANDRA S. PANDEY
Founder and CEO
Cover Story DeliveringCost-EffectiveCybersecurity SeceonInc.distinguishesitselfinthe competitivecybersecuritymarketbyaddressing thecriticalchallengesthatmanyothersolutions oftenoverlook.Byeliminatingthe redundancies,frustrations,andinefficiencies associatedwithsiloedtools,SeceonInc.ensures cost-effectiveprotection,detection,and remediation—allwithinasingle,unified platform.
SeceonInc.’sOpenThreatManagement(OTM) platformintegratesmultipleproducts,including aiSIEM,aiXDR,andaiSecurityScore360,into onecomprehensivesolution.Thispowerful platformoffersadvancedsecuritycapabilitiesat asingleprice,eliminatingtheneedforseparate offerings.
Building Resilient Enterprises MasterCompliancewithConfidence:Theplatformsimplifies themanagementandreportingofallmajorgovernment regulations,includingNIST2.0,CMMC2.0,HIPAA,PCI-DSS, GDPR,andmore,enablingorganizationstomaintaincompliance withease.
NoShelfware,NoHiddenFees:SeceonInc.reducesCAPEX andOPEXthroughasset-basedlicensing.Thecompanyhandles deployment,ensuringthatitonlyprofitswhentheplatformis fullyoperationalanddeliveringrealvaluetotheclient.
AI-DrivenSOCEfficiency:SeceonInc.’sAIautomation superchargesSecurityOperationsCenters(SOC),enablingthe platformtoachievetheresultsofa20-personSOCteamand boostrevenuefivefoldwithouttheneedforadditionalhires.
SeceonInc.’sOpenThreatManagement(OTM)platformoffersa smarter,moreefficientcybersecuritysolution,consistently deliveringtangiblevaluetoitsclients.
Seceon’splatformisutilizedbyover620partnerswhorelyonit todeliverefficient,high-marginsecurityservicesandmaintain continuouscompliance.Thisextensivenetworksupportsmore than8,200clientsacrossvarioussectors.SeceonInc.primarily servessmallandmedium-sizedbusinesses(SMBs),managed serviceproviders(MSPs/MSSPs),andenterprises,offering robust,scalable,andcost-effectivecybersecuritysolutions.
Throughitsinnovativeapproach,SeceonInc.empowers organizationstostayaheadofconstantlyevolvingcyberthreats withunmatchedreal-timeefficiencyandprecision.Theplatform ensuresthatdigitalassetsremainprotectedandresilientinan increasinglycomplexcyberlandscape.
RevolutionisingThreatManagement SeceonInc.'sOpenThreatManagement Platformintegratesfiveflagship cybersecurityproductsintoasingle, unifiedviewforeasyvisibilityand correlation.Thecore products—aiSIEM,aiSIEM-CGuard, aiXDR-PMax,aiSecurityScore360,and aiSecurityBI360—aredesignedtomeet thedemandsoftheevolvingthreat landscapewithstate-of-the-art technologyandcomprehensive protection.
SeceonaiSIEM™:SeceonaiSIEM automatescomprehensivecybersecurity byingestingtelemetryandenrichingit withthreatintelligence.Advanced AI/MLtechnologiesproactivelydetect andcontainthreatsinrealtime, enhancingthesecuritypostureand reducingSOCoperationalcostsbyover 80%.Theplatformoffersfull transparency,providingcontextand situationalawarenessforallalerts.
SeceonaiXDR-PMax™:Seceon aiXDR-PMaxextendsthecapabilitiesof traditionalXDRofferings,supporting bothonlineandofflineendpointsfor EDRandEPP.Itincludesfeatureslike devicecontrol,datasecurity,anddata controlforPIIandPHI.Additionally, fileintegritymonitoringisavailableto supportauditandcompliance requirements.
SeceonaiSIEM-CGuard™:Seceon aiSIEM-CGuardtakesaholistic approachtocybersecurity,managing cloudandSaaSpostures.Itgathers insightsfromvarioussources,applies threatintelligence,anddetectsindicators ofcompromiseandsuspiciousbehavior. Theplatformalertsteamsandautomates real-timeresponses,ensuringrisk reduction,compliance,andsecurity auditreadiness.
SeceonaiSecurityScore360™:
SeceonaiSecurityScore360scansand assessesdiverseattacksurfaces, prioritizingandbenchmarking environments.Theplatform's dashboard,featuringinteractivecharts andtables,providesactionable insightsfromexternalscansusing CVE,NVT,OVAL,CPE,andother standards.
SeceonaiSecurityBI360™:Seceon aiSecurityBI360allowspartnersto selectpresetcomplianceframeworks suchasCMMC,HIPAA,PCI-DSS, NIST,andGDPRforanalytics.The platform’sbusinessintelligenceoffers real-timeandhistoricaleventviews, aidinginplanningandpredicting attacks.Customizable,annotatable, andbrandablereportsenhanceuser confidence,andduringaudits,Seceon BI360simplifiesthecollectionand presentationofessentialinsights, supportingfuturecompliance frameworks.
Together,thesesolutionscreatea comprehensivecybersecurity ecosystemthatnotonlyaddresses currentthreatsbutalsoanticipatesand preparesforfuturechallenges.By eliminatingtheneedforamulti-stack approach,SeceonInc.deliversunified, proactiveprotectionandoperational efficiency.
SeamlessIntegrationwithIndustryLeadingAPIs
SeceonInc.consistentlyalignswith industry-standardAPIsandvendorspecificAPIstoensureseamless integrationwithanyproductrelevant toanorganization’scybersecurity needs.SeceonInc.guaranteesbroad compatibility,supportingover800 APIintegrationswithpopular platformsandtoolssuchasSplunk,
IBMQRadar,MicrosoftAzure,Okta, andServiceNow.Byingestinglogs, flows,andidentitiesfromtheseand otherleadingproducts,SeceonInc.'s solutionseffortlesslyintegratewithand enhanceanorganization’sexisting technologystack.
ACybersecurityInnovator Seceoniscommittedtodriving innovationincybersecurity.The companyallocatesasignificantportion ofitsannualbudget,80%,toresearch anddevelopment,ensuringitremains attheforefrontoftheindustry.Unlike competitorsfocusedonmarket dominance,Seceon'sprimaryobjective istocombattherealthreatsposedby motivatedandorganizedthreatactors.
Throughyearsofdedicatedresearch, Seceonhasdevelopedasophisticated multi-layereddefenseplatform.By leveragingcutting-edgemachine learningandAItechnologies,the companycandetectthreatactorsearly intheirattackchains,preventing potentialdamageandsafeguarding organizationsfromdataexfiltration. Thiscommitmenttoinnovationhas positionedSeceonasatrustedleaderin cybersecurity,providingunmatched protectiontoitsclientsworldwide.
Customer-CentricCybersecurity Solutions SeceonIncisdedicatedtoproviding exceptionalcustomerserviceand support.Thecompanymaintains regularcommunicationwithits partnersthroughweeklyorbiweekly meetings,ensuringopendialogueanda deepunderstandingoftheirneeds. Additionally,Seceon'sFreshdeskportal offersaconvenientplatformfor partnerstoraisetickets,receivetimely resolutions,andprovidevaluable
feedback.Thiscustomer-centric approachensuresthatpartnersare satisfiedwiththeservicesprovidedand thattheirconcernsareaddressed promptly
Seceonvaluescustomerfeedbackasa catalystforinnovation.Byactively gatheringinsightsfrompartner commentsandsuggestions,the companycanidentifyareasfor improvementanddevelopnewfeatures thatenhancetheoverallcustomer experience.
PrioritizingCriticalAlerts OnenotableexampleofSeceon's responsivenesstocustomerfeedbackis therecentadditionofanewfeature designedtoprioritizeunusualalerts indicativeofseriousattacks,suchas ransomware.Inresponsetoapartner's request,Seceonimplementedasystem enhancementthatallowspartnersto skipsortingthroughallalertsandfocus onidentifyingunusualactivitiesin quietenvironments.Thisfeature significantlyreducesresponsetimeand ensuresthathigh-prioritythreatsare addressedpromptly,preventing potentialdatabreachesandfinancial losses.
OvercomingCybersecurity Challenges Organizationstodayfaceacomplex cybersecuritylandscapecharacterized byfragmentedsecuritytoolsand budgetconstraints.Thesechallenges oftenleadtoinefficiencies,gapsin threatdetection,andcompromised security
SeceonIncaddressesthesecritical issueswithaunifiedapproach.Our OpenThreatManagement(OTM) Platformprovidesacomprehensive solutionthatintegratesallessential securityfunctionsintoasinglepaneof
glass.Thiseliminatestheneedfor multiple,disconnectedtools,ensuring seamlesscollaborationandenhanced threatdetection.
Ÿ Cost-EffectiveCybersecurity:
Seceonoffersenterprise-level cybersecurityatanaffordableprice, makingitaccessibleto organizationswithlimitedbudgets. Ourplatformprovidesacomplete, robustsolutionwithout compromisingoneffectiveness.
Ÿ AI-DrivenEfficiency:By leveragingadvancedAI technologies,Seceonovercomesthe limitationsofrule-basedsystems andavoidsthepitfallsofshadow andshelfware.Thisensuresthatall securityfunctionsareactively utilizedandcontinuously optimized,providingmaximum efficiencyandeffectiveness.
Seceonempowersorganizationsto achievecomprehensive,efficient,and cost-effectivecybersecurityby addressingthepressingchallengesthey face.OurOTMplatformprovidesa unifiedsolutionthatintegratesall essentialsecurityfunctions,offers affordablepricing,andleveragesAIdrivenefficiencytodeliverunmatched protection.
AddressingtheQuantumThreat SeceonIncrecognizesthedynamic natureofcybersecurityandthe constantneedforinnovation.As digitalizationaccelerates,organizations facegrowingthreats,necessitating continuousadvancementsinboth technologyandcybersecuritytraining. Seceoniscommittedtoleveraging machinelearningandAItostayahead ofemergingthreatsandprotectvital assets.
Theadventofquantumcomputing posesasignificantchallengeto traditionalencryptionmethods.Seceon
Cover Story isactivelyexploringsolutionsto counteractthepotentialrisksassociated withquantumcomputing.Bydeveloping newalgorithmsandencryption techniques,Seceonaimstoensurethatits cybersecuritymeasuresremainrobust andfuture-proofagainstquantumthreats.
Seceon'scommitmenttoinnovationand adaptabilitypositionsthecompanyasa leaderincybersecurity,enabling organizationstoeffectivelynavigatethe evolvingthreatlandscapeandsafeguard theirvaluableassets.
TrustedPartnerforCybersecurity Compliance SeceonIncacknowledgesthecritical roleofcybersecurityregulationsand complianceframeworksinshapingthe industry Theseframeworksestablish essentialsecuritypracticesandensure organizationsmeetindustrystandards. However,Seceonemphasizesthat compliancealoneisnotsufficientfortrue security.Effectivecybersecurityrequires aproactiveapproachthatgoesbeyond merecompliance.
Thecompanybelievesthatcybersecurity hygieneandreal-timethreatdetection shouldbeintegralcomponentsof regulatoryframeworks.Byfocusingon theseareas,organizationscanensurethat theyarenotonlymeetingcompliance standardsbutalsoimplementing effectivesecuritymeasurestoprotect againstemergingthreats.
Seceonadvocatesforcybersecurity solutionsthatareaffordableand accessibletoorganizationsofallsizes. Smallandmedium-sizedenterprises shouldnotfacedisproportionateburdens duetoregulatoryrequirements.Seceon's solutionsaredesignedtoalignwith compliancestandardswhiledelivering robustsecuritywithoutcompromising affordability,ensuringthatall organizationscaneffectivelyprotecttheir assets.
Jerusal A Journey Through History, Exploring Oneoftheoldestcitiesintheworld, Jerusalemisacityofgreatreligiousand culturalsignificancetomillionsofJews, Christians,andMuslimsalike.Acityinthe vortexofcomplexgeopolitics,Jerusalem vacillatesbetweenitsdeeplysettraditions andmodernrealities.Attheveryheartof thelongest-runningIsrael-Palestineconflict, Jerusalemhasbeenoneoftheleadingfocal pointsofstrugglerepresentinggreater regionalambitionstowardpeaceand sovereignty,theepicenteroftheMiddle East.Thepoliticalandterritorial controversiesmarkingthemodern landscapeofthecitycontrastwiththe sacredsitesandhistoricalfeaturesofthe city.Inthefollowingarticle,anattemptis madetotracethesacredhistory,thesociopoliticalsituationitcurrentlyfindsitselfin, andthechallengesthatpersistwithinthis complex,butoftenhostile,environment.
Jerusalem History, Culture, and Spirituality SacredHistoryofJerusalem Jerusalem'shistoryisnearly3000yearsold,markedbyperiods ofprosperity,conquest,andreligioustransformation.Thecity hasthemostsacredsites,includingthewesternwalls,the churchoftheHolySepulcher,andtheDomeoftheRock, attractingmillionsoftourists.Itssignificancebeganinthe biblicalerawhenKingDavidestablisheditasthecapitalofthe AncientKingdomofIsrael.Later,hissonSolomon,builtthe firsttemple,makingitthespiritualcenterofthecity.Overtime, itwasseizedbydifferentempires,andeachperiodaddedits uniqueinfluence,shapingthecity’svariedarchitecturaland culturalheritage.
Culture&Religion ThecultureofJerusalemweavesarichtapestryfromitsdiverse inhabitantsandtheirfaiths.It'sacitywhereancientcustoms surviveinthecrisscrossofmodernlife,wheretheprayersrise asloudasthosefromstreetvendors.FromOrthodoxJewsin garbtoMuslimsatprayerandChristianpilgrimswalkingvia Dolorosa,thisreligiousdiversitycomesintoviewon practicallyeverystreetcorner,resultinginauniqueatmosphere thatisasdeeplyspiritualasitsvibrantlymodern.Itisduring festivalsandholytimessuchasPassover,Ramadan,andEaster citycomesalive,situatingthevisitorinaplaceofvantageand participationfortherespectivereligiousrites.Here,thearts havecarvedtheirarea,frombiblicalartifactstothemodernart ofIsrael.Ahostofmuseums,galleries,andtheatersspecklethe area.
BestTimetoVisit ThemostappropriatetimesofyearforvisitingJerusalemarein thespring(ApriltoMay)andfall(SeptembertoNovember). Theweatherismilderatthesetimes,whichallowsforvisiting manyoutdoorattractionswithinthecity.Springissimply beautiful,springtimebloomswithwildflowerswheneverthere israin,andwithfestivalsofreligionsuchasEasterand Passover,afestivespiritfillstheairandisinvigorating.As well,Autumnalsoofferspleasanttemperaturesandless crowding,allowingtravelerstoappreciatethecityisrelatively freefromthesummerheat,andexperiencetheculturalrichness ofthecity Wintercanbecoldandoccasionallyrainy,while summercanbehotandcrowded,especiallyduringmajor JewishandChristianHolidays.
Top 5 Must-try Foods Asthecityisknownforitsstunningarchitectureandreligioussignificance,itsfoodcultureisequallyattractive.With traditionalIsraelicuisine,italsohasflavorsofNorthAfrican,Mediterranean,andMiddleEasterntraditions,withadiverse rangeofstreetfoodandrestaurantswithvegandnonvegoptionsavailable. captivatingattractiveHerearesomemostloved foodsthatyoucanenjoy:
Foods Description AstapleinMiddleEasterncuisine,Jerusalem's hummusiscreamy,rich,andservedwithwarmpita. Availableinnumerouslocaleateries.
Foods Deep-friedchickpeaballs,apopularstreetfood,are oftenservedonpitabreadwithfreshvegetables, tahini,andpickles.
Aheartybreakfastdishofpoachedeggsinaspicy tomatosauce,oftenaccompaniedbycrustybreadfor dipping.
Asweetdessertmadewiththin,noodle-likepastry soakedinsyrupandlayeredwithcheeseorcream, Knafehisapopulartreat.
Asavorydishofseasonedchickenhearts,spleens, andlivermixedwithonionsandspices,typically servedinapita.
Hummus
Falafel
Shakshuka
Knafeh
Jerusalem Mixed Grill
The Israel Museum
top 5 places to visit The City is divided into three sections: the Old City, West Jerusalem, and East Jerusalem. The old city is surrounded by ancient stone walls, housing key religious sites such as the Western Wall, the Dome of the Rock, and the Church of the Holy Sepulchre. West Jerusalem is a modern and bustling area with vibrant shopping, dining, and entertainment centered around Jaffa Road and Ben-Yehuda Street and East Jerusalem is the heart of the Arab community, featuring lively markets and neighborhoods, particularly around Damascus and Herod's Gates. Here are the top ve places you can visit and explore the beauty of the city:
Top 5 Places to Visit 1. The Old City - Divided into four quarters (Jewish, Christian, Muslim, and Armenian), the Old City is home to many of the most famous religious sites, including the Western Wall, the Church of the Holy Sepulchre, and the Dome of the Rock.
2. Yad Vashem - Israel’s ofcial memorial to the victims of the Holocaust, this museum offers a powerful and moving journey through one of history’s darkest times.
3. Mount of Olives - Offering stunning views of the Old City, this historic mountain is also home to signicant religious sites, including the Garden of Gethsemane and numerous ancient tombs.
4. The Israel Museum - The Israel Museum has a vast collection of art, archaeology, and the renowned Dead Sea Scrolls.
5. Mahane Yehuda Market - In this market, you can experience authentic avors. From fresh produce to local delicacies.
Yad Vashem
Important Tips for Travelers Asthiscityisconsideredtobeaholyplaceforthepeopleovertherehereareafewtipsthatatravelerneedstotakeinto consideration:
● DressModestly: Thecityhasareligioussignificance,andit'simportanttorespectlocalcustoms,especiallyin holysites.Modestclothingisadvised,coveringshouldersandkneesisrequired.
● StayAwareofReligiousObservances:BemindfuloftheSabbath(FridayeveningtoSaturdayevening) whenmanybusinessescloseandotherreligiousholidaysthatmayaffectthecity’srhythm.
● CurrencyandPayments: ThelocalcurrencyistheIsraeliShekel.Creditcardsarewidelyaccepted,butit's alwaysgoodtohavesomecashonhandforsmallvendorsandmarkets.
● SecurityandSafety:Itisgenerallysafefortourists,butit’swisetostayupdatedoncurrenteventsandavoidany areasthatmaybeexperiencingunrest.
● GuidedTours: Considerjoiningaguidedtourtofullyappreciatethehistoricalandreligioussignificanceofthe sites.Knowledgeableguidescanprovideinsightsthatbringthecity’shistorytolife.
Conclusion Itisnotjustacitybutatime-traveljourney,aspiritualhub,andacrossroadsofcultures.Fromatourofreligioussitestothe tasteofdelectablefoodandjustwalkingdownhistoricstreets,Jerusalemisunique.Richinhistory,vibrantculture,anddeep spiritualfeelings,itshouldbeaplaceonevisitsforauniqueandmemorableadventure.
5 Best Performing CYBER SECURITY Audix Technologies Audix Technologies, founded in 2018, is a fast-growing advisory rm offering IT and business solutions, including cybersecurity, quality assurance, and risk management, across industries like BFSI, healthcare, and manufacturing. Serving Fortune 500 companies, they focus on simplifying business complexities.
SentinelOne SentinelOne develops autonomous, AI-driven cybersecurity solutions that continuously evolve to safeguard critical assets. With a focus on trust, innovation, and customer partnerships, they deliver cutting-edge protection for a more secure world.
Alacrinet Audix Technologies, founded in 2018, is a fast-growing advisory rm offering IT and business solutions, including cybersecurity, quality assurance, and risk management, across industries like BFSI, healthcare, and manufacturing. Serving Fortune 500 companies, they focus on simplifying business complexities.
www.seceon.com
SECURITY Solution Providers in 2024 SecureVel Solutions SecureVel delivers innovative, AI-enabled security solutions that simplify and protect both conventional and next-generation connected devices. Their expert team works around the clock to reduce complexity and accelerate enterprise security.
Fidelitech Solutions Fidelitech Solutions, a veteran-owned IT and cybersecurity provider since 2001, delivers managed services, compliance, and advanced security solutions with a focus on fast, reliable support. Their expert team ensures secure, affordable, and tailored technology solutions for businesses, backed by over two decades of experience.
If you are one among many individuals who have busy lives, then nding time for education is a task that seems impossible. That is why most people are going for online MBA programs, as they offer you an option of studying when convenient with no effects on the job. However, how do you choose the appropriate one among the many programs available? Here, we will highlight some of the best online MBA programs with guidance on nding a program that matches your schedule and career goals.
Top 8 Best Online MBA Programs in the USA 1. University of North Carolina at Chapel Hill — Kenan-Flagler Business School OneofthebestonlineMBAprogramsisavailableat theKenan-FlaglerBusinessSchoolattheUniversity ofNorthCarolinaChapelHill.Thisparticular programisfamousforitstoughstudycourse,which hasagreatemphasisonimprovingleadershipamong individuals.Itoffersitsstudentsdiversechoicesin studyfields,includingfinance,entrepreneurshipas wellandmarketing,hencemakingitvery customizable.ItisanAACSB-accreditedprogram thatcombinesliveinteractiveclassesadministered overtheInternetwithself-pacedhomework assignments,makingitaninnovativeandenjoyable placeforlearning.
2. Indiana University — Kelley School of Business OnthelistofthefinestonlineMBAprograms,KelleySchoolofBusinessatIndianaUniversityranksamongthetop competitors.Intermsofflexibility,theKelleyDirectOnlineMBAprogramishighlyratedsinceitenablesstudentstofinish theminjust2years,whileotherscanspendupto5yearsbasedontheirtimetables.Allmajordisciplinesinbusinessare cateredforinitscurriculum,andfacultymembersarerecognizedfortheirmasteryandcommitmenttothesuccessof students.
3. University of Southern California — Marshall School of Business USCMarshallSchoolofBusinessprovidesatremendousonlineMBAprogramwithadvanced technologyalongsideprofoundlearninginbusiness.Thecoursetargetsprofessionalswhoarealready establishedintheircareersbutneedtosharpentheirleadershipandstrategicthinkingskills.It’snot surprisingwhythisprogramhasbeenrecognizedasbeingamongthebestonlineMBAprogramsin Americaconsideringitscurriculumthatfocusesoninnovationandentrepreneurshipexclusively.
4. Carnegie Mellon University — Tepper School of Business CarnegieMellonUniversity’sTepperSchoolofBusinessisprominent foritsemphasisonanalyticsandtechnology,makingitaperfectchoice fortechindustryprofessionalsseekinganOnlineMBA.ItsonlineMBA entailsbothonlinecoursescombinedwithsomeface-to-facesessions acrossmajorcitieswithintheUSA.It’ssuitableforthosepeoplewho wantphysicalinteractionratherthansolelyrelyingononlineplatform courses.
5. University of Florida — Warrington College of Business OneofthemostflexibleonlineMBAprogramsthathasbeeninexistenceisprovidedbyWarringtonCollegeofBusiness, UniversityofFlorida.Ithasbothanonline-onlyformaswellasahybridform.Therefore,studentsmayoptforwhichever bestsuitsthem.Thecourseworkcanbetakenthroughanonlineorpart-timebasisformatwherestudentsmeetwiththeir tutorsacoupleoftimesinasemesterbutlearnattheirownpaceduringtherestofthetime.Theprogramalsoboasts accreditationfromAACSBandgivesattentiontoareaslikefinanceandmarketing,amongothers.Affordabilityandgreat ROIcharacterizeWarrington'sonlineMBA.
6. University of Texas at Dallas — Naveen Jindal School of Management AnonlineMBAprogramwithhigh customizationisprovidedbytheNaveenJindal SchoolofManagementattheUniversityof TexasatDallas.Itcomeswithvariousmajors andelectivesforstudentswhowanttospecialize intheirfields.Thisway,professionalscan choosetofocusonparticularaspectsofbusiness accordingtotheirpreferences.Itsreputationfor qualityanditsflexiblestructureplacesitamong thebestonlineMBAprogramsinAmericatoday
7. University of Michigan — Ross School of Business RossSchoolofBusinessattheUniversityof MichiganoffersanadvancedonlineMBA thatisspeciallytailoredtosuittheneedsof workingprofessionals.Liveinteractive classesandself-pacedcourseworkare incorporatedintotheprogram,whichallows studentstocontactfacultyandpeerswhile jugglingtheirotherresponsibilities.Forits focusonleadershipdevelopment,theRoss onlineMBAhasmaintainedagood reputation,hencegivingstudentsaccessto vitalnetworksinbusiness.
TheW.P.CareySchoolofBusinessat ArizonaStateUniversityhasahighly esteemedonlineMBAprogramthatis bothflexibleandaffordable.This programisintendedforindividuals whoarealreadyemployed,anditcan takeaslittleas21monthstofinish.The W.P.CareyonlineMBAisdeemed amongthetopmostexcellentonline MBAprogramsinAmericasinceit concentratesonleadership,innovation, andinternationalcommerce.
Conclusion: Finding Your Fit ChoosingthebestonlineMBAprogramsisanimportantdecisionthatcanimpactyourcareerforyearstocome.The programslistedaboveareamongthebestintheUSA,eachofferinguniquestrengthsandopportunities.Asyou evaluateyouroptions,consideryourcareergoals,learningpreferences,andbudgettofindtheprogramthatbestfits yourneeds.
Remember:
The best online MBA programs are not just about earning a degree—they’re about gaining the knowledge, skills, and network you need to succeed in today’s competitive business environment.
8. Arizona State University — W. P. Carey School of Business
A Journey from a Tiny Cake Shop to a Renowned Theobroma, a beloved name among chocolate and dessert enthusiasts, has carved a niche in the Indian bakery scene. With its roots in Mumbai, this bakery chain has expanded rapidly, captivating customers with its delectable treats.
However, the journey from a single outlet to a prominent bakery chain was not without its challenges. Theobroma's founders faced obstacles related to operations, marketing, and adapting to a growing business.
This article explores Theobroma's history, the challenges it overcame, its effective business strategies, and its customer-centric approach. By understanding these factors, we can gain insights into the company's remarkable success and the factors that have contributed to its growth.
Renowned Bakery Chain Establishment of Theobroma InCOVID,manyofuslearnedhowtocookvariouscakesandmyinspirationwasKainazMessmanHarchandrai,thewoman whoturnedTheobromaintoaDessertEmpire.KainazMessmanHarchandraiandherfamilyhaveaParsibackgroundand liveinDelhi.2004isthestartingpointofthecompany ThefamilydebutedinthebakingindustryandspawnedTheobroma brandbakeries.Theco-founderandheadofpastrychefKainazhadspecificsinhermind;shelovedtheideaofpeoplegetting togetherinahigh-enddessertplaceandsellingparticularlythebrownie,whichwasthenstillanewconceptinIndia.
ThefirstoutletcroppedupasasmallvanillayogurthangoutinColaba,Mumbai,andimmediatelybecamepopularwith locals.Kainaz'scommitmenttoqualityingredientsandpayingattentiontominutedetailsmeanttherewasnothingtoaffect thesmoothrunningofoperations.Thebrowniesstartedpopularizingandtalkingpointseverywhere.Thissuccessfueled furtherambitiontogrow Whatbeganasasmallfamilyenterprisetransformedintoabrandsynonymouswithluxuryand respect.
ChallengeswhileClimbingtheStepsofSuccess Whileclimbingthestepsofsuccess,Theobromafaced severalchallengesthatthreateneditsgrowth.One majorissuewasscalingupwhilemaintainingthe qualityandstandardsthatcustomersloved.Asthe brandexpanded,thepersonaltouchofhand-made itemsriskedbecomingdiluted.
Competitionalsointensified,withforeignbrandsand localstart-upsenteringtheIndiandessertmarket, makingitharderforTheobromatostandout.
Expansionbroughtlogisticalandoperationalhurdles, suchassupplychainmanagement,trainingstaff,and ensuringconsistentqualityacrossoutlets.Additionally, adaptingtotheevolvingpreferencesofIndian customers,whoincreasinglysoughthealthier,glutenfree,andveganoptions,addedtothecomplexityof theirgrowthjourney
Strategies & Growth Focus on Product Quality and Innovation:
Anchored core strengths in high-quality ingredients and innovation.
Continued to experiment with new recipes to keep the menu fresh and exciting.
Differentiated from competitors by maintaining quality even at large-scale manufacturing, avoiding cost-cutting measures that compromised product integrity.
Operational Excellence:
Invested in staff training and optimized supply chains.
Standardized processes across outlets to ensure consistency in product quality and customer experience.
Strong backend support allowed the company to focus on customer-facing strategies.
Effective Marketing and Customer Engagement:
Leveraged social media and word-ofmouth to promote new products and outlets.
Emphasized storytelling in marketing campaigns, sharing the brand journey and showcasing products made with passion.
Highlighted customer testimonials that resonated with the target audience, enhancing brand loyalty and engagement.
Expansion & Future Plans A major landmark was passed when the expansion of Theobroma beyond Mumbai began, with outlets opening in Delhi, Pune, Bengaluru, and Hyderabad, all replicating the successful Mumbai model. By 2020, the brand had scaled up to over 70 locations across India, securing a place as a national name. Further expansion in the years to come will likely aim at consolidating this across-the-nation presence and making forays into high-potential tier-2 markets. Theobroma might also go international, focusing on regions with large Indian communities. It has plans for diversifying into vegan, gluten-free, and lowsugar offerings, among others, while improving its online and e-commerce platforms in preparation for the surge in demand.
What did we learn from Theobroma? Passion and a Focused Vision: ThePathwaytoSuccessKainaz'spassionfor'doingsomethingspecial'indessertsformedthespine ofTheobroma.Aclearvisiondifferentiatesyou,andyourattentiontoqualitycantakeyourbusiness towardsuccess.
Quality over Quantity: Theobromagivessuchattentiontothequalityoftheingredientsandhandcraftedproductsthatit doesnotsellotherthanhigh-qualityones.Consistencyinqualitywiththeexpansionmaybe tedious,butitbringsloyaltyamongthecustomers.
Customer-Centric Approach: Theobromapaidalotofattentiontocustomersatisfactionbyprovidingthemwithafriendly atmosphere,listeningtotheirsuggestions,andactingaccordingly.Acustomer-orientedapproach helpedprovideanexperiencethatonewouldrememberandstayconnectedwithforbrandloyalty.
The journey of Theobroma stands as an epitome of vision, persistence, and a constant drive for excellence. From that small bakery in Mumbai to becoming a household name across the nation, this journey has only strengthened them and sharpened their eyes for focus. Looking ahead to the future- it is only better poised to keep an upward graph. While following its inherent values, the brand can shape itself according to the changing market dynamics, and it is likely to achieve not merely sustained growth but perhaps new benchmarks in the Indian dessert industry. Be it through expansion to new geographies, diversication of the product portfolio, or enrichment of the customer experience, the future of Theobroma appears as rich and rewarding as the desserts served.
Videomarketingisapowerfultoolthatcan significantlyimprovetheimpactofyour corporategiveawayprograms.Byleveraging thevisualanddynamicnatureofvideos,you cancreatemorecompellingandmemorable giveawaycampaignsthatresonatewithyour targetaudience.
Ifyou’replanningongivingawaycustom lanyards,totebags,tumblersorother brandedaccessoriesduringyournextevent, tryallocatingresourcesintomakinga complementaryvideotoleavealasting impressiononyouraudience.Thisallows youtoenjoythefollowingbenefits:
EnhanceEngagement Thedigitallandscapehasmadeitmore challengingtocaptureandretainthe attentionofyouraudience.Comparedto statictextsandimages,videosare inherentlymoreengagingtoaudiences sinceitcombinesvisuals,sound,and movement.Usingvideomarketingin yourcorporategiveaways,then,allows youtocreatecontentthatimmediately grabsattention.
Ashortvideohighlightingthegiveaway itemsandtheirbenefitscanpiquethe interestofyourintendedaudienceand encouragethemtolearnmoreby attendingyoureventorjoiningyour program.Bykeepingyouraudience engagedwithinterestingvideocontent, youincreasethelikelihoodofthem participatinginyourgiveaway
CommunicateClearly Oneofthebiggestadvantagesofvideo marketingisitsabilitytoconvey complexinformationquicklyand clearly Whenrunningacorporate giveaway,it’scrucialthatyouraudience understandstherules,entry requirements,anddeadlines.Awellcraftedvideocanexplainthesedetails conciselyandeffectively.For giveaways,forinstance,youcancreate anexplainervideothatwalksviewers throughthestepstojointheprogram, ensuringthere’snoconfusion.Byusing videomarketing,youcanimprove participationratesandlesseninstances ofmisunderstandings,makingyour campaignmoresuccessfulasaresult.
ShowcaseProductsandServices Corporategiveawaysofteninvolve productsorservicesthatyouwant topromote,andvideomarketingis effectiveinshowcasingthese itemsinawaythatstaticimages ortextdescriptionssimplycan’t match.Bydemonstratingyour productsorservicesinaction,you canhighlighttheirfeaturesand benefitsmorevividly.Usevideos todemonstratehowtousethe productandshowpotential participantsit’svalue.
ImproveSocialMediaReach Socialmediaplatformsare essentialchannelsforpromoting corporategiveaways,andvideos areamongthemostshareable typesofcontentonthese platforms.Algorithmsonsiteslike Facebook,Instagram,andTwitter oftenprioritizevideocontent, meaningyourgiveawayvideois morelikelytobeseenbyalarger audience.Bycreatingengaging andvisuallyappealingvideosfor yourgiveaways,youcanleverage socialmediatoreachabroader audienceandimproveyour brand’sexposure.
BuildBrandTrust Trustisacrucialfactorinthesuccessofany marketingcampaign,andvideomarketing cansignificantlyenhanceyourbrand’s credibility.High-quality,professionalvideos demonstratethatyou’reseriousaboutyour promotionaleffortsandarewillingtoinvest inthem.Thisprofessionalismcanbuildtrust withyouraudienceandmakethemmore likelytoparticipateinyourgiveawayand engagewithyourbrand.Forinstance,you canshowthemavideothathighlightspast giveawaywinners.Theexperiencesofthese previouswinnerscanshowpotential participantsthatyourgiveawaysare legitimateandworththeeffort.
CreateaSenseofUrgency Byusingdynamicvisualsandpersuasive language,youcanencourageviewerstoact quicklyandenteryourgiveawaybeforeit ends.Acountdowntimervideoisan effectivewaytohighlightthelimitedtime thatyourtargetaudiencehastojoinyour giveawayprogram.Theinclusionofthis assettoyourmarketingcampaigncancreate asenseofurgencyandpromptviewersto takeimmediateaction.Thisurgencycan drivehigherparticipationratesandensure thatyourcampaignreachesitsgoalsmore quickly.
OfferPersonalizedMessaging Personalizedmarketingresonates moredeeplywithaudiences,and videoisanexcellentmediumfor deliveringtailoredmessages.Videos thatspeakdirectlytoyourtarget demographicempoweryoutoaddress youraudience’sspecificneedsand interests,makingyourgiveawaymore relevantandenticing.Forinstance,if amajorityofyourtargetaudienceis madeupofyoungprofessionals,you cancreateavideothathighlightshow yourgiveawayitemscanenhancetheir dailylivesorcareers.
TrackandAnalyzeUser Interactions Oneofthekeybenefitsofvideo marketingistheabilitytotrackand analyzeviewerbehavior Video marketingplatformsprovidedetailed analyticsonmetricssuchasview counts,watchtime,andengagement rates.Thisdataisinvaluablefor assessingtheeffectivenessofyour giveawayvideosandidentifyingareas forimprovement.
Forexample,ifyounoticethat viewersaredroppingoffbefore reachingthecalltoaction,youcan adjustyourvideocontenttokeepthem engagedlonger.Byleveragingthese insights,youcanrefineyourvideo marketingstrategiesandcreatemore impactfulcorporategiveawaysinthe future.
Integratingvideomarketingintoyour corporategiveawaysisnotjust beneficial—it’sessentialforstanding outintoday’scompetitivelandscape. Byprioritizingvideomarketingin yourpromotionalefforts,youcanhave abetterchanceofachievingyour goalswithyourgiveawaycampaign andbuildstrongerconnectionswith youraudience.
